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People, Pride, Passion, Promise Find out what makes Nursery/Landscape Expo the best trade show in the South Central U.S. S ta r t i n g o n pag e 6
2010 Texas Excellence in Landscaping Awards pag e 27
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People, Pride, Passion, Promise 2010 Nursery/Landscape Expo
Welcome to our annual Expo preview edition. Read on to find out what makes Expo the best nursery/landscape trade show and education conference in the South Central U.S. People, Pride, Passion, Promise p.6 Trade Show Highlights p.7 Schedule of Events p.9 Education p.10 TNLA Awards Dinner p.14 Enhance Your Experience – General Information p.15 Plan Your Trade Show Online p.17 San Antonio – It’s Beyond Conventional! p.19 Make Your Trade Show Successful (for Attendees and Exhibitors) p.21 Sponsors p.23
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Survey Says . . .
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Texas Excellence in Landscaping Awards
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Tradeshow Tips
Find out the results of our April TNLA Green survey and fill out a new one for another chance to win two tickets to Expo.
63 Texas Nursery & Landscape Association 7730 South IH-35 Austin, TX 78745-6698 phone: 512.280.5182 or 800.880.0343 fax: 512.280.3012 email: info@tnlaonline .org
See all the great projects that will be recognized at the TNLA Award Dinner on August 19, 2010, where the 2010 TEIL Grand Platinum Award will be announced. Gold Awards p.28 Silver Awards p.40 Bronze Awards p.50 Grand Platinum & Honorable Mentions p.53
5 Things Attendees Don’t Want You to Know by Susan A. Friedmann, CSP
Departments 55 Newsbites 61 New Members 61 Newly Certified
63 Calendar of Events 65 Classified Ads 65 Advertisers Index
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TNLA G r e e n
TNLA G r e e n
the official publication of the Texas Nursery & Landscape Association
Pr esident’s Letter
July/August 2010 • Vol. XII No. 7
Dear Members
Officers Chairman of the Board
Mark Harris, TCLP, CLP . . . . . . . . . . . . . . . . . . . Houston
A Message from Eddy D. Edmondson, President
Chairman-Elect
Robert Cartwright . . . . . . . . . . . . . . . . . . . . . . . . . . Tyler
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Immediate Past Chairman
elcome to the July/August special edition of TNLA Green Online. As the days start to get shorter but hotter, the buzz is building for our annual Nursery/Landscape Expo! This is the number one trade show in the South Central United States, and I hope you’re as excited about it as we are.
James Wilhite, TCLP . . . . . . . . . . . . . . . . . . . . . . . . . Tyler
President
Eddy D. Edmondson . . . . . . . . . . . . . . . . . . . . . . . Austin B OARD OF DIRECTOR S
Region I Billy Long, TCLP . . . . . . . . . . . . . San Antonio Region II James Curtice, TCLP . . . . . . . . . . . . . Houston Region III Mark Chamblee, TMCNP . . . . . . . . . . . Tyler Region IV Paul S. Tomaso, TCNP . . . . . . . . . . . . . Dallas Region V Sam Weger, TMCNP . . . . . . . . . . . Fort Worth Region VI John Smothers, TCNP . . . . . . . . . . . Lubbock Region VII Jon Klement, TCLP, TMCNP . . . . . . McAllen Region VIII Larry Best, TCNP . . . . . . . . . . . Cedar Park Supplier Director Bobby Spence . . . . . . Fort Worth Landscape Director Johnette Taylor . . . . . . . Dallas Grower Director April Herring, TCNP . . . Magnolia Retail Director Mark Baxmann, TMCNP . . Houston
TNLA S ta f f President . . . . . . . . . . . . . . . . . . . . . . . . Eddy D. Edmondson Vice President . . . . . . . . . . . . . . . . . . . . . . . . . Amy Graham Comptroller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jo Tucker Accounting Assistant . . . . . . . . . . . . . . . . . Jenny Garcia Communications Manager . . . . . . . . . . . . . . Judi Hays Region Services Coordinator . . . . . . Kenny Pettitte Director, Legislative and Regulatory Affairs . . . . . . . . . . . . . . . . . . . . Jim Reaves Education Manager . . . . . . . . . . . . . . Chelsey Robles Exhibits Manager . . . . . . . . . . . . . . . . . . . . . Amy Prenger Exhibits Manager . . . . . . . . . . . . . . . . . . . Mike Yelverton Administrative Assistant Expo . . . . . Dena Guerrero Certification & Membership Coordinator . . . . . . . . . . . . . . . . . . . . . Marisol Ybarra Office Operations Assistant . . . . Nancy E. Sollohub
This issue is packed with everything you need to know about Expo. If you’re looking for information about the Trade Show, the Education Conference, the TNLA Awards Dinner, or the City of San Antonio, it’s all here for exhibitors and attendees alike. So get ready for August 19-22 at the Henry B. Gonzalez Convention Center in San Antonio. A big part of your success at a trade show is preparation. Knowing what you want to accomplish and who you want to meet will make your experience that much better. So take advantage of our planning tools (see page 17 for details), and read the articles on how to make the most of your attendance. And if you haven’t yet registered for the show, visit www.nurserylandscapeexpo.org to register today. Also, as part of our special issue, we’re featuring all 26 winners of the 2010 Texas Excellence in Landscaping Awards. These winners, representing the best landscape projects in Texas, will be presented with their plaques at the TNLA Awards Dinner on August 19th, where we’ll also announce the TEIL Grand Platinum Winner. Also at the dinner we’ll present the Arp and Young Leader awards, as well as Honorary Members, so get your ticket today for this fantastic event. Finally, TNLA is pleased to announce an exciting new opportunity: to promote your products and services directly to consumers through our website, www.landscapetexas.org. We are working with Naylor, LLC, as our official media partner, so please consider allocating part of your marketing budget to advertise your business. Advertising rates for the website are extremely reasonable, and as always, TNLA members receive a discount. Please enjoy this issue, and we’ll see you in San Antonio in August! m Sincerely,
T N L A G r e e n S ta f f Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Judi Hays Editorial Coordinator . . . . . . . . . . David Kassin Fried Art Director . . . . . . . . . . . . . . . . . . . . . . . . . . Marie Leonard
E d dy D. E d m o n d s o n President
Advertising Coordinator . . . . . . . Carol Miller, TCNP
TNLA Green magazine is a member service of the Texas Nursery & Landscape Association, and is published monthly with the annual exception of a combined July/August issue. Advertising information is available from TNLA, 7730 South IH 35, Austin, Texas 78745, online at www.tnlaonline.org, or by calling 800-880-0343. TNLA office hours are weekdays, 9 AM - 5 PM CST. © 2010 Texas Nursery & Landscape Association J u ly / Au g 2010
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M i ss i o n S tat e m e n t The Texas Nursery and Landscape Association’s mission is to enhance members’ business success through legislative/regulatory advocacy, education, networking, and promotion of professionalism.
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People, Pride, Passion, Promise The oldest and newest shape around San Antonio is the distinctive four-sided symbol, the quatrefoil. Seen from the corner of your eye on buildings, bridges, and beneath your feet along the River Walk, it’s part of the lore and legend of the city and flavored by a whole world of cultures. San Antonio is embracing the symbol as the heart of its city. A quatrefoil is, generally, a four-lobed geometric shape. The word’s origin is from the French for “four leaves.” The four leaves of the San Antonio quatrefoil are defined as its People, Pride, Passion, and Promise.
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The 2010 Nursery/Landscape Expo is embracing that theme for this year’s Expo, because it is our People and their Pride in their business and Passion for the industry that makes Expo THE place to see the Promise of friendship, quality products, and continued success.
TNLA G r e e n
ursery/Landscape Expo is the premier trade show to attend for profitable face-to-face interaction, networking, and buying opportunities for your company. At Expo you will find a variety of opportunities to help educate you on new products, new trends, and how to take your business to the next level.
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Here are just a few highlights . . .
The best of our industry Trees/Shrubs, Grower Equipment & Supplies, Grasses/Groundcovers, Color & Decorative Plants, Retail Nursery & Garden Center Products, Landscape Equipment & Supplies, Irrigation Equipment & Supplies, Business Services, Outdoor Living Products, and more are all represented at Expo!
Jobs Are you looking for a job or have a job opening? Post your resume and review job opportunities on the Job Link Board.
Networking Visit and network with colleagues in the various lounges, including the Education Drafthouse, Certified Professionals Lounge, and the TNLA-PAC Lounge.
Welcome Reception Face-to-Face Interaction Expo is the largest gathering of nursery and landscape professionals in South Central United States, making it the perfect opportunity to meet face-to-face, under one roof. Let’s face it—an online meeting has nothing on a handshake or a fist bump. FACE TIME: IT MATTERS!
Parks & Patio Areas These beautifully landscaped areas welcome you as you enter the trade show floor. They are specially designed areas that set this trade show apart from all others. See new design trends while obtaining ideas for your own business.
Top p h oto co u r t e s y: SAC V B
Technology Station Stay connected, up-to-date, and in touch at the Technology Station.
Show Specials Find the best deals from the best dealers. Take advantage of exclusive show discounts directly from Exhibitors.
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TNLA Goes . . . Cowboy! On Friday, August 20th, laugh with old friends and meet new ones, all to the tunes of the Roger Velasquez Band. All are welcome to attend the popular opening night reception.
Education Five Keynote Speakers, beginning with the Education Conference, cover plants, business management, design, sustainability, pest management, and irrigation best practices. Don’t miss out on Thursday’s special Morning Keynote Presentation by John Moore, the marketing genius behind Starbucks and Whole Foods, who will be talking about the Paradox of Growth, or the Keynote Lunch Presentation by Jeffrey Hansler: “Language to Deliver on the Promise.” New this year are featured keynotes for each business category (Grower, Retail, Landscape), who will present prior to the show on Saturday morning.
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SCHEDULE OF EVENTS All events are held at the Henry B. Gonzalez Convention Center unless otherwise indicated.
THURSDAY AUGUST 19, 2010 7:00 a.m. - 12:00 p.m. Education Conference - On-site Registration 8:00 a.m. - 5:00 p.m. Scheduled Exhibit Move-In 8:00 a.m. - 5:30 p.m. Education Conference - Additional Fee Required Advance Registration: $195/member $235/non-member (fee includes Trade Show badge) 8:00 - 5:00 Irrigation CEU Classes (Continental Breakfast included) 8:00 Continental Breakfast 8:30 - 9:15 Ideas For Action 9:15 - 10:00 Opening Keynote - John Moore 10:15 - 12:30 Break-outs 12:30 - 1:45 Lunch w/Keynote - Jeffrey Hansler 2:00 - 4:15 Break-outs 4:30 - 5:30 Pesticide Applicator’s Laws & Regs 10:00 a.m. - 5:00 p.m. Nursery/Landscape Expo Exhibitor ONLY Registration Hours 12:30 p.m. - 1:45 p.m. Keynote Lunch Presentation - Jeffrey Hansler - “Language to Deliver on the Promise” (Additional Fee required if not registered for the Education Conference) 6:00 p.m. - 9:00 p.m. TNLA Awards Dinner - Additional Fee Required. Presentation of the TNLA Arp, Young Leader and Texas Excellence in Landscaping (TEIL) Awards recognizing excellence within our industry.
FRIDAY AUGUST 20, 2010
7:30 a.m. - 5:00 p.m. Nursery/Landscape Expo Registration Hours 8:00 a.m. - 9:30 a.m. How-to Education and Hispanic Workforce Education 8: 00 a.m. - 12:00 p.m. TTIA Education Course - Part I 8:45 a.m. - 9:45 a.m. Expo Welcome Committee Meeting 10:00 a.m. - 5:00 p.m. Nursery/Landscape Expo Trade Show Hours 11:00 a.m. - 12:00 p.m. TNLA PAC Trustees Meeting 6:00 p.m. - 7:30 p.m. Welcome Reception - TNLA Goes . . . Cowboy! - Grand Hyatt Hotel - San Antonio Opening night reception. FREE ADMISSION – Badge required 6:30 p.m. - 8:00 p.m. Certification Reception - Grand Hyatt Hotel - San Antonio Reception honoring all active TCNPs, TMCNPs, TCLPs and CLTs. BY INVITATION ONLY!
SATURDAY AUGUST 21, 2010 7:30 a.m. - 5:00 p.m. Nursery/Landscape Expo Registration Hours 8:00 a.m. - 9:30 a.m. Grower Keynote Presentation - Paul Fischer, Ph.D. - Badge Required Retail Keynote Presentation - Robert Hendrickson - Badge Required Landscape Keynote Presentation - Dwight Hughes - Badge Required 8: 00 a.m. - 12:00 p.m. TTIA Education Course - Part II 10:00 a.m. - 5:00 p.m. Nursery/Landscape Expo Trade Show Open 6:00 p.m. - 7:30 p.m. Chairmen’s Reception - Invitation Only - Grand Hyatt Hotel - San Antonio
SUNDAY AUGUST 22, 2010
7:45 a.m. - 8:45 a.m. Exhibitor Appreciation Breakfast 10:00 a.m. - 3:00 p.m. Nursery/Landscape Expo Registration and Trade Show Hours 3:00 p.m. - 10:00 p.m. Exhibit Move-Out
MONDAY AUGUST 23, 2010 8:00 a.m. - 12:00 p.m. Exhibit Move-Out
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Irrigation Track 8:00AM–5:00PM Drip Irrigation Workshop – Overview of drip irrigation systems design and management as well a review of hydraulics of irrigation systems. Topics include the advantages and disadvantages of drip irrigation in landscape applications and product selection.
Expo Education Conference Thursday
Business Management Track
AUGUST 19, 2010
9:15–10:00 AM
Keynote Presentation John Moore: The Bigness of Smallness All successful businesses will eventually confront the Paradox of Growth: The smaller a business is, the bigger it must look, and conversely, the bigger a business is, the smaller it must get. It is this paradox that serves as the foundation for Moore’s playful and informative presentation on how businesses can get bigger by acting smaller. Using examples of established and emerging brands, Moore guides his audiences through actionable methods for how small businesses can thrive in a crowded marketplace and how big businesses can continue growing when faced with upstart competition.
12:30–1:45 pM
Bonus Article
Keynote Lunch Presentation Jeffrey Hansler: Language to Deliver on the Promise
Delivering on your promises is critical. The only thing in your way is limited resources of time, people, and money. Your skill with persuasive language is the key resource you have available that guarantees you can deliver on your promises, delight your customers, increase sales, and earn greater profits. Your ability to ask the critical questions at the critical time provides your greatest opportunity to guide the conversation to a successful result. This program will provide you the tools to improve your ability to think in questions, combine questioning skills with negotiation skills, and even learn what “mind-reading” is all about. See how this will help you grow people, pride, passion, and profits.
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10:15–11:15AM Liens and Contracting – David Fritsche, a prominent San Antonio attorney, will help you to understand liens and contracts and help you to significantly influence your business’ profitability. Get your business up to speed with this informative session. 11:30AM–12:30PM Finding Your Business Value Proposition – Distinguishing your firm from the competition is important in these challenging economic times. Hear first hand from Dr. Charlie Hall how your value proposition can make a difference. 2:00–3:00PM Legislative and Regulatory Update – Laws and regulations are constantly changing. Hear from Corey Connors on how the latest federal changes will affect your business. 3:15–4:15PM Jeffrey Hansler – Persuasive Communication to Grow People, Pride, Passion, and Profits – Your ability to ask the critical questions at the critical time provides your greatest opportunity to guide the conversation to a successful result.
Sustainability Track 10:15–11:15AM Antique Bulbs – Heritage plants continue to play an important role in sustainable landscapes. Chris Wiesinger discusses how antique bulbs can be used to address this important issue. 11:30AM–12:30PM Water Conservation: How to Stay in Business – Andy Smith, from the Irrigation Association, will discuss the continuing challenges that the Green Industry is facing with water conservation and quality. Learn how you can work towards preserving and protecting this valuable natural resource.
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2:00–3:00PM Resource Efficiency – The plant pallet is changing towards those that conserve, preserve, and protect the environment. Janet Rademacher will present an array of resource efficient plants that can make a difference. 3:15–4:15PM Sustainable Sites Initiative – Steve Windhanger of the Lady Bird Johnson Wildflower Center will provide attendees with an overview of the Sustainable Sites Initiative (www.sustainablesites.org) focusing on some of the credits of particular relevance to TNLA members and the Green Industry. Example projects from around the nation will be discussed.
Plants Track 10:15–11:15AM Tropicals – The use of tropicals in the landscape is a rapidly growing design trend. Garry McDonald will highlight some of the more common—and not so common—choices. 11:30AM–12:30PM Edibles as Ornamentals – Patrick Lillard will discuss how the increased interest in health and nutrition has moved many home gardens from the backyard to the front. Learn how the edible landscape is becoming a “growing” trend nationwide. 2:00–3:00PM Provenance Is Not a City in Rhode Island: Selecting Plants Appropriate to Your Region – Selecting the right plant for the right location can be more challenging than it sounds. Dr. Cynthia McKenney will provide a systematic means of addressing this basic task.
through the many available varieties and provide his take on the best of the best.
landscape lighting products will also be discussed in this informative presentation.
Design Track
Pest Management Track
10:15–11:15AM Little Prairie on the House: Biomimicry in Green Roof Design – Building systems and components have been targeted as necessary areas for improvement. David Williams and Jon Kinder of Prairie Designs, LLC, will discuss the value of green roofs (or living roofs) as an interesting solution to a number of environmental issues facing urban areas. 11:30–12:30PM Rain Harvesting Systems – Rainwater harvesting is becoming one of the most popular means of conserving one of our state’s most valuable natural resources. Listen to our informative panel (Justin Mechell, John Kight, and Ron Hall) as they discuss rainwater harvesting options. 2:00–3:00PM Outdoor Living – Outdoor living has become a way of life throughout Texas and the U.S. Experience a variety of creative design concepts in this presentation by Gary Moss. 3:15–4:15PM Design and New LED Landscape Lighting Units – Combining basic landscape lighting techniques with the latest LED technology, Bill Biggadike will show you how to impress the client; from residential to commercial. New LED
10:15–11:15AM Update on New Pests and their Management – No matter what segment of the Green Industry you work with, there seems to be a new pest that threatens its future. Get the latest info on what critters and creatures to be on the lookout for from Dr. Scott Ludwig. 11:30AM–12:30PM Citrus – Citrus is under attack by a host of pests. Learn more about the rules, regulations, and programs that impact the production and sale of a wide range of citrus species in this informative class with Dr. Robert Crocker. 2:00–3:00PM The Grass Is NOT Always Greener: A Look at Turfgrass Diseases – Diagnosing plant diseases can be challenging. Dr. Kevin Ong will cover some basic diagnostic techniques that will help improve your skills and reduce response time for managing harmful pests. 3:15–4:15PM Pest Management Strategies for Greenhouse and Nursery Crops – Pesticides continue to play an important role in the production of greenhouse and nursery crops. Get the latest update on new products, as well as cultural practices, to help manage insect pests from Dr. Carlos Bográn. (continued on page 13)
Education Partners
3:15–4:15PM Annuals – Annuals continue to play a valuable role throughout the Green Industry. Jimmy Turner will sort
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Expo Education on Show Days
FRIDAY AUGUST 20, 2010
How to 101:
8:00–8:40AM Turf Management 101 – Turf management continues to be a major segment of the Green Industry. Get the latest info on topics ranging from variety selection to water conservation from Dr. Jim McAfee.
Saturday
AUGUST 21, 2010
8:50–9:30AM Tree Pruning 101 – Sharpen your pruning knowledge and skills in this informative session. Dr. Todd Watson will discuss the latest recommendations and practices.
Brand new for this year are three keynote presentations from nationally known speakers. There will be one for Growers, Landscapers, and Retailers.
Professional Development for the Hispanic Workforce
Grower Education Dr. Paul Fisher: Dirt, Fert, and Squirt –
8:00–9:30 AM
Brand new
New research and practical grower tips on water quality, treatment, and plant nutrition. Don’t miss this exceptional educational opportunity.
Retail Education Robert Hendrickson: Thrive, Dive,
Providing training opportunities for Spanish speakers is one of TNLA’s key educational goals. We encourage interested individuals to participate in this bilingual session. 8:00–8:40AM Worker Protection Standards Training Part I
or Just Survive . . . Three Choices in the New Economy – Come to this informative session to learn what’s required to position a company that connects with the best customers and discover marketing messages that resonate with those searching for what we provide. Uncover the motivation behind every customer’s desire for what gardening can offer.
Landscape Education Dwight Hughes: Time Management for Landscape Installation – Dwight Hughes is a third generation landscape nurseryman known for his strategies for maximizing efficiency in landscape installation and nursery production. Come learn how to make your business more efficient!
8:50–9:30AM Worker Protection Standards Training Part II The program will be in Spanish and cover all the subjects of the worker protection standard training, including: pesticides exposures, signs and symptoms of pesticide poisoning, first aid, pesticides and health, personal protection equipment, respirators and their use, heat stress, pesticide labels and labeling, pesticide transport and storage, mixing and carrying pesticides, cleaning pesticide spills, pesticide container cleaning and disposal, pesticide application signs and their use, safe pesticide application, and cleaning and hygiene after pesticide application.
Fisher
Hendrickson
Hughes
CEU Information Event
Session
CEU’s
Certification Type
Trade Show Attendance 2 TNLA 1 per session any TNLA (including Keynotes and Ideas for Action–up to 8 total available) EXPO Education Conference 5 Pesticide Applicators licensed through Pest Management (Thursday, August 19th) Texas Department of Agriculture 8 Texas Commission on Environmental Quality, Drip Irrigation Workshop Irrigation Association, and TNLA Friday and Saturday Education any TNLA 1 per session (August 20th and 21st)
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Register Now to Attend the Awards Dinner
TNLA Awards Dinner Arp Award
Thursday
AUGUST 19, 2010
The Arp Award is presented to an individual who has made extraordinary contributions to the industry during the past year. These individuals exemplify the ideals of TNLA: innovation, service, and high ethical behavior in both their business and personal lives.
Young Leader Award
The Texas Nursery & Landscape Association takes great pride in recognizing some of the industry’s best. We describe excellence in many ways: • Number of years in the industry • Contribution to the industry • Meaningful participation with TNLA • Commitment to professionalism • Contribution to environmental responsibility • Difficulty to implement a design • Design excellence All of this comes together at the TNLA Awards Dinner on Thursday, August 19 in Ballrom A of the Henry B. Gonzalez Convention Center, where we present the Arp, Young Leader, and Texas Excellence in Landscaping (TEIL) Awards. It is a night to remember, to learn, and to be inspired. Plan to join us.
Sponsor a Table
The TNLA Young Leader Award, established by the TNLA Board of Directors in 1996, is presented annually to a deserving young leader who has displayed outstanding achievement and service in the Green Industry in Texas. The selection committee gives special consideration to TNLA and community service. The nominee must be less than 41 years old at the time of nomination, own/be employed by a TNLA member firm or be a TNLA member, and show outstanding leadership in the Green Industry in Texas.
TEIL Awards The Texas Excellence in Landscaping Awards program recognizes excellence in installation, design/build, maintenance, and special projects. Entries are judged based on difficulty, craftsmanship, and relative contribution to the quality of the environment, in addition to specific criteria in each category. In addition to presenting this year’s 26 award winners with their plaques, we will also be announcing the TEIL Grand Platinum Award to the best of the best among the Gold Award winners.
Awards Dinner Presenting Sponsors
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General Information Enhance Your Experience! Badges
ExpoCard
Expo badges allow admission to all three days of the exhibits and Education Drafthouse sessions. Badges must be worn in plain view at all official Expo functions. Badge types include exhibitor and buyer badges. Note: All children attending Expo must be registered and accompanied by an adult at all times. Children under 12 are registered at no charge.
Your ExpoCard electronically holds your registration information and enables you to request information from exhibitors without filling out additional forms or handing out your business cards. Present this card to exhibitors who have rented the lead retrieval systems.
Expo badge holders are color coded as follows: • EXHIBITORS – Maroon • BUYERS – Light Blue • MEDIA, GUESTS, EDUCATORS, STUDENTS – Yellow • EXPO STAFF – Black
Exhibit Hours Friday, August 20 10:00AM–5:00PM Saturday, August 21 10:00AM–5:00PM Sunday, August 22 10:00AM–3:00PM All exhibits at Henry B. Gonzalez Convention Center
First Aid An emergency medical technician is on duty in the Henry B. Gonzalez Convention Center during move-in, show, and move-out hours. A first aid technician can be reached through show staff located at the Expo Information Center or East Registration Area.
Job Link Board Lost and Found Please inquire about lost or found items at the East Registration Area.
Just outside the main entrance to the Exhibit Hall, post information on jobs available and jobs wanted within the industry.
Parks & Patio Areas Special thanks to: • Texas State University students for creating the designs for the main Parks & Patio aisles in Bridge Hall; • TNLA Parks and Patio Task Force members for their commitment to this “labor of love”; and • All contributing Expo 2010 exhibitors for their generosity and support. Look for the Expo identification tags in the Parks & Patio Areas—tagged material has been donated by exhibitors to one of the 2010 designated recipient organizations located in the San Antonio area. (continued on page 16)
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TECHNOLOGY STATION Located at the Information Center in the center back of Bridge Hall, computers will be available for individuals to check their e-mails or use the exhibitor product locator and virtual trade show floor to identify booths they would like to visit. Several sort options will be available for products and businesses.
back of Bridge Hall. We will be happy to answer your questions and provide information about TNLA membership and programs.
2011 Show Dates Make plans now to come to Dallas in August 2011 to attend the 2011 Nursery/Landscape Expo.
TNLA Services & Information
Trade Show: August 19-21, 2011 at the Dallas Convention Center
TNLA staff and members will be on hand during the entire Expo at the Expo Information Center, located at the
Another nursery, garden, and landscape industry gathering you won’t want to miss!
Special Events/Activities
(continued from page 15)
Friday
TNLA- PAC Lounge The TNLA-PAC Hospitality Lounge is located in the front Bridge Hall F and is open during all show hours for those who have contributed, since last year’s trade show, a minimum of $100.00 to the TNLA Political Action Committee. (Note: Contributions are accepted on-site).
AUGUST 20
WELCOME RECEPTION 6:00-7:30PM – Grand Hyatt Hotel, Texas Ballroom “TNLA Goes . . . Cowboy!” – Join us as we welcome you to San Antonio and the Nursery/Landscape Expo at this opening night reception—an excellent opportunity for networking with industry peers, with live music from Roger Velasquez and the Latin Legends. All attendees welcome—badge required for admittance.
CERTIFICATION RECEPTION Restaurant Reservations Just inside the Secondary Main Entrance area, find menu displays, maps, brochures, restaurant reservation service, arrangements for ground transportation, and general information about the San Antonio area.
6:30-8:00PM – Grand Hyatt Hotel, Lone Star A & B Ballroom Hosted by the TNLA Certification Committee, we honor those in our industry who have achieved the status of Texas Certified Nursery Professional (TCNP), Texas Master Certified Nursery Professional (TMCNP), Texas Certified Landscape Professional (TCLP), and Certified Landscape Technician (CLT). By invitation only.
Show Us Your Badge
Convention Concierge TNLA and the Henry B. Gonzalez Convention Center have partnered with Creative Dining & Entertainment to assist you with all your restaurant and other extra-convention needs. Visit www.creativedining.net.
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Welcome reception music by Roger Velasquez and the Latin Legends.
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Top p h oto co u r t e s y: St e p h a n i e Co lg a n / SAC V B
At participating establishments, present your official conference badge to receive a discount or special offer. Click here for a list of participating restaurants.
TNLA G r e e n
Plan Your Trade Show Online Your personal trade show itinerary/agenda allows you to organize a list of exhibits to visit ahead of time and print a personalized, color-coded floor plan for a more timemanaged trade show visit.
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1. Go to www.nurserylandscapeexpo.org. 2. Click on “Location & Information.” 3. Click on “How to Make Your Expo Great” from the drop-down bar. 4. Follow the “Create Your Login” instructions. 5. In the left navigation bar, find an exhibitor from an alphabetical “Exhibitor List” or through the “Product Search.” Select the appropriate checkbox(es), and then click “Update My Expo Plan.”
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6. Click on “Floor Plan” in the left navigation bar to see the booths you selected highlighted in red. There’s more information here to help you organize your personal trade show schedule. So check it out now, and remember—you can always refer to it on the trade show floor at the Technology Station!
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TNLA G r e e n
San Antonio It’s Beyond Conventional! rom the stones of the Alamo to the meandering paths of the River Walk, San Antonio takes you on a journey through a land as grand as its reputation. Walk the lines drawn for independence when you visit the Alamo—one of five Spanish colonial missions. Stroll the cobblestone sidewalks of the River Walk to uncover an outdoor theatre with flamenco dancers and mariachis, nationally acclaimed museums, luxury riverside hotels, and sidewalk cafes that offer everything from authentic Tex-Mex to worldly cuisines.
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Here, diversity is a way of life; from the colors of the culture to a broad range of attractions. So come, find for yourself that San Antonio is more than a convention destination.
Start with the Alamo—it’s legendary! Then plunge down onto the River Walk where everywhere you turn there’s something new to experience. In one direction the grotto provides a passage up into HemisFair Park. In another, (continued on page 20)
photo co u r t e s y: S AC V B
Be sure to explore the rolling terrain of San Antonio’s Hill Country, a lush oasis offering resorts complete with top-notch golf courses, spas and waterparks. Just down the road you’ll find SeaWorld San Antonio, the world’s largest marine life adventure park and family entertainment showplace; and Six Flags Fiesta Texas with thrilling rides and shows fun for every age.
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Market Square (continued from page 19)
Guided bus, trolley and carriage tours are available in many areas, but when
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Ride a bicycle to Southtown for restaurants (Azuca, La Frite, Rosario’s and El Mirador) or galleries (Garcia Art Glass, Blue Star Arts Complex and El Sol Studios). Then swing south along South
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St. Mary’s Street to the Mission Trail. Follow it to as many missions as you have time for. And consider returning via the hike and bike trail that hugs the San Antonio River’s west bank. Wrap up the night at La Tuna Grill, a favorite local hangout that was also recently named one of the 100 best bars in the country by Esquire magazine. On the east side of town, check out St. Paul Square and the beautiful vaulted ceiling and stained-glass windows of the restored 1902 Sunset Station railroad depot. For lunch, stop at Aldaco’s or go to Tommy Moore’s Café and Deli for Southern-style food and African-American heritage. Then head to the historic Market Square for classic pan dulce at Mi Tierra and shopping at the Mexican market. Take a peek at nearby Casa Navarro, the 19th century adobe home of Tejano patriot Jose Antonio Navarro. Without him, San Antonio might still be the “northernmost city in Mexico.” m
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there’s a way up through the Arneson River Theatre into historic La Villita with restaurants (Fig Tree and Little Rhein) and shops offering custom jewelry (Chamade), art (Monte Wade Fine Arts), and more. And all along the route are unique dining opportunities such as Boudro’s and Las Canarias.
heading north a car is best. Take Broadway to the Pearl Brewery Complex (but detour to the leaning Liberty Bar on Josephine Street for lunch), then continue to Brackenridge Park with its zoo and renovated Japanese Tea Gardens. The Witte Museum is nearby. Make your way to the San Antonio Botanical Garden, then venture to North New Braunfels Street for art immersion at the McNay Art Museum—or continue up Broadway and take a left on Basse Road for The Alamo Quarry Market and serious shopping at Lucchese Boots.
TNLA G r e e n
Make Your
Trade Show
Successful (for Attendees and Exhibitors)
B y P at L e e
Getting the most from a trade show takes more effort than just being there. Following a few common tips, both attendees and exhibitors can maximize the trade show experience. trade show is the ultimate gathering, networking, and presentation opportunity for any industry—the place where the top buyers, sellers, and technical experts come together under one roof. It is the most efficient place to be if you are a buyer pondering a new equipment purchase, because there’s nowhere else you can so easily review competing products and the companies that make them. And if you’re a seller, there’s no better showcase for your products than in a trade show, where they will be seen by more people in three, four, or five days than you can call on in a year.
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The trade show environment—as dynamic and valuable as it is—also can be a disastrous place to try to buy or sell, if you don’t know how to make the most of your time before, during, and after the event. This is not a business-as-usual experience. Here are seven tips on how to make the most of the show.
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1. Buyers:
Advance Planning Spells Success
Most trade shows have planning tools for pre-registered attendees. These tools may be available through the show’s website or by mail or e-mail. The purpose of the planning tools is to help you plan your visit before you arrive. The least efficient way to work a trade show—especially a large show—is to show up and walk up and down every aisle from one side to the other. The most efficient way is advance planning. Set objectives for your show visit. What products or services do you need to research? What problems are you trying to solve? Is there a drawing, photo, or sample you can take with you to illustrate what you need to do? Plot a course that will enable you to reach those objectives using the fewest number of steps. That means reviewing available exhibitors and the products they offer, creating your own list of questions/topics
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for discussion with each one, perhaps setting advance appointment times with the most crucial ones, and then creating your schedule of must-see exhibitors.
2. Attendees:
You Go to a Trade Show to Meet People
You can view a product catalog online. Trade shows are about people-to-people, face-to-face interactions. Don’t be shy. If you want to meet someone, go up to that person and introduce yourself. You’ll never have a better opportunity. If you want to be sure to meet relevant people, see tip No.1. Wear your name badge on your right side, high up on your lapel or clipped to your collar. When you shake hands with someone, that person is looking at your right shoulder, so make it easy for him to see your name.
3. Attendees:
Take Advantage of Opportunities for Free Advice
Trade shows always offer educational opportunities. Some are free, some charge a fee. Where else can you listen to advice from and ask questions of a “consultant” for free?
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TNLA G r e e n
(continued from page 21)
Don’t discount how valuable it can be to hear what other attendees have to say in these sessions. The guy who sits down next to you, or who asks the speaker a question, may have the same problem you’re trying to solve, or he recently may have solved the same problem, and you can pick up practical advice you’d never get anywhere else. Exhibitors bring their technical experts to their booths. It is more and more common to see design engineers, computer software programmers, and materials experts in the exhibits. The days of booths being staffed with nothing but order-takers are long gone. These technical experts sometimes can help you solve a problem right on the spot and send you home looking like a hero! When you meet an expert, or get insight into a situation, don’t forget to ask that person for his or her business card. Take
a minute after leaving to write on the back of the card what you spoke about and/or how this person might help you in the future. The basis of all good networking—and all great problemsolving—is having a network of experts you can call on in your time of need. It’s also possible you could meet someone who might just be your next lead to a new job.
4. Attendees:
Travel Light
Leave the briefcase at home. Bring a business card holder instead. Don’t load yourself down with paper from vendors. Let them scan your badge card and send you information. Collect a business card for follow-up in case you don’t receive the information you requested. And write on the back of each card you do collect what you expect from that person and when. Remember, you’re at the show to have many conversations and learn what people can do for you. You don’t need stuff weighing you down. Spare your back; you’ll be in a better mood, and you’ll be more effective.
5. Attendees & Exhibitors:
Don’t Answer Your Cell Phones
At least don’t answer cell phones while engaged on the show floor. It’s rude to interrupt a live conversation to take a call from someone else. Turn your phone off or put it on vibrate and let voice mail get your calls. Check the messages periodically, as needed, when you’re sitting down with a cup of coffee or over lunch.
6. Exhibitors:
Promote Your Presence at the Show in Advance
shows to meet potential suppliers and select those who seem to be ready to go that extra mile for them. The amount of effort you put into communicating with potential customers before the show, as well as the effort you put forth on the show floor to meet people and explain what you can do for them, is what will make you a preferred vendor.
7. Exhibitors:
Have a Plan & Work It
Everyone who works in your booth needs to know why they are there, what your company’s expectations are, and exactly what they need to do to achieve them. They need to be trained in how to qualify a lead and prepare that lead for meaningful follow-up. Staffing a trade show booth is hard work, but it can be exciting and very rewarding. What happens after the show is just as important as what happens at the show. Amazingly, more than 75 percent of all leads generated at trade shows never receive follow-up. And followup in today’s world means much more than sending out a generic cover letter and product catalog. Attendees come to your booth with specific problems to solve. Your follow-up must focus on the solutions they need, and it must be timely. The savviest exhibitors begin follow-ups during the show so that customers’ requests for more information arrive within just a few days of their visits to the booth. m Pat Lee is the expositions marketing manager for the Fabricators & Manufacturers Association, Intl.® (FMA), a co-sponsor of the FABTECH® International/AWS Welding Show. This article was originally published October 11, 2005 at www.thefabricator.com.
Show management can bring attendees to the hall, but it’s the effort you make to tell potential customers why your booth should be on their “must-see” lists that will make them come into your booth. People take the time to attend
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TNLA G r e e n
Sponsorships The Nursery/Landscape Expo would like to thank all of the sponsors for their generous donations. Their support makes this event one of the United States largest gathering of Green Industry professionals. (as of June 28, 2010)
Ag Workers Mutual Insurance Calloway's Nursery Chamblee's Rose Nursery Harry's Greenhouse Horticultural Marketing & Printing J. Harding Company Mortellaro's Nursery Nicholson-Hardie The Scotts Company Texas Department of Agriculture TNLA Region I TNLA Region II TNLA Region III TNLA Region IV TNLA Region V TNLA Region VII TNLA Region VIII Chevy Texas
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TNLA G r e e n
Survey Says . . . Thanks to everyone who filled out the survey in our April issue of TNLA Green. We learned some very valuable things about our magazine: The vast majority of users prefer the new digital publishing platform over the old one—with 88% saying they liked it better overall, and only 0.8% saying they liked it worse.
Please indicate how you feel about the new platform compared to the old one (% answering in top 2 categories: “Much Better” or “Better”) 100% 80%
80%
80%
60%
76%
88%
77%
More than a fifth (22%) of respondents are likely to read TNLA Green on their mobile device. Nine out of 10 think the articles are the right length. Two-thirds have purchased or considered purchasing a product they saw advertised in TNLA Green. Three out of 10 respondents requested information about membership and a third requested information about certification. Also, your comments generated some great ideas for future articles.
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Win two tickets to Nursery/Landscape Expo.
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Load times
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Ease of navigation
Printability
Social media compatibility
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Overall
u Click here to begin survey.
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a d v e r t i s e m e n t
What is the PAC Lounge? It’s the place where TNLA PAC members can relax from the commotion of the show floor, bring their clients to discuss business, meet visiting political VIPs, learn about legislative and regulatory issues affecting the Green Industry, and enjoy complimentary soft drinks, coffee, water, beer, wine, and popcorn.
What is TNLA PAC? TNLA’s Political Action Committee (TNLA PAC) donates funds to those elected officials that understand and support our industry.* Our campaign contributions do not buy votes, but they do buy us access to elected officials and their staff. With the increased attention to water, labor, and taxes by our elected officials, the need for a strong PAC is growing greater every day. A strong PAC is one of the best ways for the Green Industry to communicate its needs.
How do you join TNLA PAC? You join by making a donation. At EXPO, you can gain entrance to the Lounge for a donation of $100 per person. (Please contact TNLA staff at 800-880-0343 to learn about other membership levels.) * TNLA PAC Trustees decide which candidates receive contributions. Pol. ad. paid for by TNLA-PAC, 7730 South IH-35, Austin, Texas 78745. Eddy Edmondson, Treasurer.
Your Political Voice Join the PAC and become a player in the political side of government.
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Your One Stop Resource For Everything TNLA
www.tnlaonline.org
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2010
TNLA G r e e n
Texas
Landscaping TNLA is proud to present the winners of the 2010 Texas Excellence in Landscaping Awards! The Texas Excellence in Landscaping (TEIL) Awards reflect the Association’s commitment to excellence, recognizing the year’s top achievers in landscape design, installation, and maintenance. The pages that follow offer you a look at the 26 projects that have been honored with an award. The awards will be presented at the TNLA Awards Dinner during Nursery/ Landscape Expo on August 19. u Click here to sponsor a table. u Click here to register for the TNLA Awards Dinner.
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gold award TNLA G r e e n
Krause Landscape Contractors, Amarillo
Miller Residence Residential – Over $100,000 The back of the Miller Residence faced a lake, but the cantilevered patio hovered more than 20 feet above what would be the yard area. Accessing the lake required descending a 45-degree slope with large rock outcroppings and overgrown vegetation, making the area unusable. An extensive series of segmental block retaining walls, a landing, and steps were built, allowing boaters easy passage between the lake and the house. The wall block gives off a golden reflection during sunset, and plantings are serviced by an automatic irrigation system. What a place to relax and unwind!
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gold award TNLA G r e e n
Southern Botanical, Inc., Dallas
Cassagne Residence Residential Maintenance Over thirty containers decorate the gardens, each with seasonal flower variations. Water is pumped away from flower beds near the red maple Allees to avoid overwatering the trees. The hedges are carefully pruned using hand shears, to prevent browning leaves, and Confederate Jasmine is pruned into a tight diamond shape. The lacrosse field—heavy with foot traffic—is aerated quarterly to promote root growth, while the mowing direction is altered each week, keeping the turf cut evenly and free of ruts. The crape myrtles are selectively thinned to allow more light penetration and help with the integrity and quality of the turf below.
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Lambert Landscape Company, Dallas
Neo-Classical Garden Residential Maintenance In addition to the organic garden and tree management practices, the maintenance of this property includes sound and lighting coordination, upholstery care, and cleaning stone, statues, and iron work. Over 80 containerized plantings appear throughout this garden, each manicured to assure a gorgeous view at all times. Carefully selected materials, shapes, tones, and textures accentuate the design integrity and capture this French Neo-Classical garden’s essence. From pleaching Magnolias, training espaliers, and cleaning terraces, each cushion is fluffed, every lantern polished, all drapes cleaned, and water features maintained to keep this resort-like home always ready to entertain guests.
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gold award TNLA G r e e n
Clean Scapes, LP, Austin
Pallisades West Commercial Installation – Over $50,000 Set in the Texas Hill Country’s majestic limestone hills, the property is a commercial office complex for one of the region’s largest employers. Much of the project’s plant material was contract-grown in Texas, as the building was working on its LEED certification. The parking garage is crowned to one of Austin’s green roof projects, serving as a retreat by tenants from hectic schedules and as a new wildlife habitat in what would have been a concrete space. Additionally, the vegetated rooftop helps control storm water runoff, combats the urban heat-island effect, and improves water quality.
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gold award TNLA G r e e n
BIO Landscape & Maintenance, Inc., Houston
Shangri La Botanical Gardens Commercial Installation – Over $50,000 The 252 acre garden and visitor center is the state’s first LEED Platinum project. The design elements include 457 species of plants found in Southeast Texas and southern tier states, five gardens, four sculpture rooms, a recycled rain water system, a filtration demonstration garden, and over 6,000 linear feet of choker gravel/ decomposed granite pathways. The garden has survived three hurricanes in the last three years. Through applications of compost tea and other organic amendments, they’ve rebounded nicely, showing little evidence of the effect of saltwater intrusion.
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gold award TNLA G r e e n
Clean Scapes, LP, Austin
Texas State Capitol Commercial Maintenance Being the centerpiece of state government, the Texas State Capitol and its spacious grounds are always on view and host to over a million visitors and guests each year. Specific maintenance issues include heavy foot traffic and careless visitors, age of native trees, and central Texas’ precarious weather known for alternating heat, drought, and flooding. Lush turf, stately cedar elms, red oaks, and fuchsia crape myrtles provide a bucolic respite for visitors and employees. Dozens of carefully manicured flower beds welcome visitors and State employees alike to the most recognized building in Texas.
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TNLA G r e e n
2010 Texas
Landscaping
Clean Scapes, LP, Austin
Park North Commercial Maintenance
Known for its flowering trees, Park North showcases mature watermelon pink and Basham party pink crape myrtles bordered by nandinas with fringes of multi-colored impatiens. Featured on the front lawn of the park is manicured yaupon with seasonal colors of orange and gold marigolds, white begonias, and bright green St. Augustine turf. New gold lantana and burford holly thrive in the building’s shadow, while shades of jade and emerald green jasmine provide a cool visual respite in the Texas heat.
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Southwest Property Landscaping, Houston
Van Dyke Residence Residential Maintenance
Prior to beginning their weekly maintenance, most of the property was fraught with weeds and overgrown plant material. After a thorough detailing of the bed, colorful annuals and charming perennials were installed; restoring it to the welcoming display as it was intended. In 2008, Hurricane Ike flooded the residence. Though the plants were coated with sediment and sludge, most of them were salvageable, and after a lengthy and tedious clean up, the area was almost entirely restored to its natural state.
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Landscaping
AJ’s Landscaping & Design, Inc., Houston
Townsend Residence Residential Installation – Under $25,000
After purchasing this property, whose landscape had been completely neglected, the new owner wanted a landscape designed as an “English country garden” to remind her of her homeland. A cutting garden was installed as the centerpiece, glass mirrors helping to enlarge the small space. An ornamental wrought iron frame borders the mirror, matching the trellis that screens the bench to provide shade. Meanwhile, Magnolia blooms bring a hint of Southern charm.
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AJ’s Landscaping & Design, Inc., Houston
Edwardes Residence Residential Installation – $25,000–$100,000
This back yard was a creative challenge, as the owners wanted a pool, outdoor kitchen, and dining area, in a very small space. The pool forms the focal point, enhanced by the brick backdrop that matches the house. Matching slate tile was used for the counter top, while a limestone raised bar played off the caps of the feature wall. Meanwhile, a large crape myrtle forms a canopy for the kitchen, and the backdrop of holly trees provides privacy for the courtyard.
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AJ’s Landscaping & Design, Inc., Houston
Bullard Residence Residential Installation – Over $100,000
Construction of the pool began while the home was being framed, and the layout provided unique niches for plantings and specimen Canary Island Date Palms. The finished pool turns the backyard into a tranquil private oasis. As you approach the yard from the side, a spa is nestled within a moss boulder waterfall. Subtle fire pits are tucked among the stone work and water features. During the holiday season, lights are tightly wrapped around the date palms, providing a brilliant glow.
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Landscaping
AJ’s Landscaping & Design, Inc., Houston
DeClaire Residence Residential Installation – Over $100,000
Starting with a well-manicured but not terribly interesting façade, the owners wanted balance, scale, interest, and a sense of unity through the front and back of the property. A remodeled water feature now merges the home with the back property, and Ligustrums and Little Gem Magnolias create a green and natural backdrop. A brick and pattern concrete driveway lead to the front door, while new bed lines create color and interest from the street.
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excellence in
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TNLA G r e e n
2010 Texas
Landscaping
Southern Botanical, Inc., Dallas
Private Residence Residential Installation – Over $100,000
Surrounding the pool is honed limestone and beds with seasonal color variations, and dichondra seed planted in the joints of the lueder flagstone creates a mature appearance. Planters are individually irrigated and drained to keep the hardscape dry and clean. During the installation, two feet of limestone was discovered and had to be excavated before installing the trees. Fifteen multi-trunk crape myrtles were safely removed from the original landscape location and kept alive through two years of construction.
S e e a l l p h oto s from this project
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excellence in
silver award
TNLA G r e e n
2010 Texas
Landscaping
L.D. Erickson, Inc., Arlington
Burke Residence Residential – Over $100,000
Dealing with a steep grade in a wooded area, the owners wanted something exciting to look at outside the windows. The solution: multiple waterfalls to form a rivulet running through the property. Ground covers, perennials, and evergreen shrubs give seasonal color, and drainage was installed under the water course. Circle paver patterns break up the large area of pavers on the patio, and a flagstone path acts as a “yellow brick road,” leading people through the lower level around the “party house.”
S e e a l l p h oto s from this project
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excellence in
silver award
TNLA G r e e n
2010 Texas
Landscaping
Golden Construction with West Texas Plants, Anna
Warrior & Family Support Center Special Projects
The project was funded entirely by donations, with much of the materials and labor donated as well, making for a challenge in managing quality control and the schedules of 90 different volunteers. The water tower at the entrance (hand-painted by a U.S. Army Wounded Warrior) fits the “Texas Hill Country� theme, while a tropical feel overtakes the garden as the visitor approaches the front entry. A waterfall, made from hand-picked rocks, has been home to weddings, blessings, and a Purple Heart Ceremony.
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excellence in
silver award
TNLA G r e e n
2010 Texas
Landscaping
AJ’s Landscaping & Design, Inc., Houston
Armstrong Residence Special Projects – Erosion Control
The previous owners had built the house and all access points off the ground, with the view that most of the property was unusable. The adjoining bayou flooded constantly, but the new owners wanted an aesthetic solution that would make better use of the twoacre property. Five months later, seating walls direct the flow of water, and the land has been terraced to slow the runoff speed and prevent erosion. The result is a total of 2,000 square feet of usable terrace space.
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excellence in
bronze awards TNLA G r e e n
2010 Texas
Landscaping
L.D. Erickson, Inc., Arlington State National Insurance Commercial Installation
This recessed patio presented a challenge with accessibility, as well as drainage and lack of air circulation. Yaupon holly trees were craned in from the railing, and raised drainage grates were incorporated into the design. The sound of continuous water flow echoes throughout the atrium. u See all photos from this project
Clean Scapes, LP, Austin The Domain Commercial Installation The 57-acre complex is an open air lifestyle center that merges upscale shopping, dining, and living areas, requiring an intelligent design for human comfort. One of the biggest challenges faced during the installation was saving a 100+ year old live oak, which was located along the main thoroughfare in an area of extremely dense construction activity. u See all photos from this project
ISS Grounds Control, Inc., San Antonio San Antonio River Authority Commercial Installation The Museum Reach of the San Antonio River Improvement Project encompassed 1.5 linear miles along both banks of the river, with steep slopes and limited site access. The installation took 16 months to complete, and included 290 trees, 65,000 shrubs, 1.5 acres of sod, and 8,000 cubic yards of imported soils, mulches, and gravel. u See all photos from this project u Read about this project in the June issue of TNLA Green. 50
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excellence in
bronze awards TNLA G r e e n
2010 Texas
Landscaping
Clean Scapes, LP, Austin Hill Country Galleria Commercial Installation
Water is a major feature of the complex, which includes rocky streams, a pond, waterfalls, and an interactive water feature that cools the surrounding environment and provides a place for children to play while the adults relax in the shade. Approximately 4,000 cubic yards of soil mix was imported for the project’s bed areas. u See all photos from this project
Clean Scapes, LP, Austin San Clemente at Davenport Commercial Maintenance Native wildlife, including white-tailed deer, provides a special atmosphere for the tenants but a challenge in maintaining the landscape. The main entrance features an expansive monument constructed from cave rock and surrounded by cedars, post oaks, and red oaks. Softly swaying grasses and pink knockout roses against Austin’s trademark limestone offers visual expressions of beauty and stability. u See all photos from this project
Home & Habitat, LLC, Houston Knust Residence Residential Maintenance Surprisingly wet soil conditions led to a Phytophthora infestation and the discovery that the previous owners had a swimming pool that had been filled in. To remedy the problem, soil and composted were added, irrigation reduced, plant selections changed, and a systemic fungicide applied, all without deviating from the client’s wishes for a monochromatic, low-profile garden. u See all photos from this project
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excellence in
bronze awards TNLA G r e e n
2010 Texas
Landscaping
Jenscapes, Inc., Houston 1210 Webster Residential Installation
Completed for the AIA 2009 Architecture Home Tour, this project was designed for water conservation, low maintenance, and a clean, fresh look. Decorative cedar fencing and a planter box hide an air conditioning unit, while the walkway, made of large granite steps, has mirrors and pictures to give the backyard a larger appearance. u See all photos from this project
Southwest Property Landscaping, Houston Slataper Residence Residential Installation The customers were avid golfers who wanted their back yard to function as more than just a lawn. A system of French drains remove the water from collection sites, and once the terrain, irrigation, and drainage needs were met, the area was completely re-sodded with an insect and disease resistant turf grass to make a putting green. u See all photos from this project
James Landscaping, Inc., Grapevine Yurvati Residence Residential Installation The homeowners wanted the sound and view of a natural-looking creek, so soil and stone were installed in winding, unpredictable patterns to mimic a natural stream. The water feeds a koi pond, and fishing wire crosses high above to keep the herons from helping themselves to a nice, tasty meal. u See all photos from this project
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excellence in
bronze award TNLA G r e e n
2010 Texas
Landscaping
ValleyCrest Landscape Development, Inc., Austin Blackland Prairie Restoration Special Projects
Other than the trees, everything in this 30acre Blackland Prairie had to be restored. The banks were stabilized with deeprooted grasses and the groves of existing trees were enhanced with limestone picnic tables and a hike and bike trail circling the pond. A labyrinth with three sculptures captures an artistic flare. u See all photos from this project
grand platinum The TEIL Grand Platinum Award recognizes the one project which the judges feel deserves special recognition. The Grand Platinum Award isn’t always given, but this year the judges found one Gold Winner whose quality, attention to detail, and commitment to excellence was notably outstanding. This year’s TEIL Grand Platinum Winner will be announced at the TNLA Awards Dinner at Nursery/Landscape Expo on August 19, 2010 at the Henry B. Gonzalez Convention Center. u Buy a ticket.
honorable mentions ValleyCrest Landscape Development, Inc., Austin Mueller Lake Park Commercial Installation
Guillen Landscape Contractor, LP, Houston Memorial Residence Residential Installation
Clean Scapes, LP, Austin Spanish Oaks at Bee Cave Commercial Maintenance
Clean Scapes, LP, Austin Silverado at Brushy Creek Commercial Maintenance
Flowers’ Gardens & Landscapes, Wylie Gabbard Residence Residential Installation
MasterScapes, Inc., Abilene Hortenstine Residence Residential Installation
L.D. Erickson, Inc., Arlington Matula Residence Residential Installation
u Sponsor a table.
S p e c ial thank s to the jud g e s : James Wilhite, TCLP Wilhite Landscaping & Lawn Care, Ltd., Tyler
Billy Long, TCLP Billy Long Enterprises, Inc., San Antonio
Johnette Taylor Roundtree Landscaping, Inc., Dallas
Michael Brown, TCLP The Grass Is Greener . . . Landscape, Inc., San Antonio
Mark Harris, TCLP, CLP Harris Landscape, Inc., Houston
Steve McLaughlin, TMCNP, TCLP Greenscape, Fort Worth
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Ron’s Organics, Inc., Mesquite Lind Residence Residential Maintenance Texas Palms, Houston 101 Colorado Special Projects
TEIL Awards ApplicationDeadline: November 1, 2010
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You need eight rotors, two shovels and one piece of good advice. You only have time for one stop.
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The Edge You Need
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TNLA G r e e n
Newsbites July Is Smart Irrigation Month The Irrigation Association (IA) named July Smart Irrigation Month to provide tips about smart practices and new technology. Visit IA’s website to get tools a tips to educate your customers.
Burglaries Target Lawn Care Businesses A recent rash of burglaries throughout Texas are targeting lawn care businesses, breaking into stores and depots and taking the most
u Download IA’s July newsletter.
expensive equipment. Police in 14 Tarrant County cities have pooled their resources to catch these criminals,
Pushing Back on Form 1099 Mandate
but until they are caught, be extra-
ANLA is urging support for HR 5141, which would repeal an onerous
matter where you are in Texas.
provision in the new health care law that requires businesses to issue 1099s
u Click here for the full article.
to vendors for all purchases of not only services, but also products, totaling
vigilant in your security measures, no
over $600.
u For more information, or to send a letter to Congress
supporting HR 5141, click here.
In Memoriam: Luke Galloway
Margie McKenney Retires Greenleaf Nursery announces the retirement of Sales Representative Margie McKenney. For the past 22 years, Margie covered the south half of Houston and down the Coastal Bend to the Rio Grande Valley. In addition to the loyal customers she served, she has made countless friends in all segments of the nursery industry. If you don’t know her personally, she is easily recognized by her wide smile and long braided hair, which hangs almost to her waist. Though we’ll all miss Margie, she will enjoy her time with her husband, Gary, as well as her children and grandchildren. She will retire on July 31.
SBA Bill’s Economic Impact According to Drs. Alan Hodges (University of Florida), Charlie Hall, and Marco Palma (Texas A&M University), passage and funding of HR 4509 and S 3279 would create more than 6,000 jobs, have a total economic impact of $741 million, and generate more than $80 million in tax revenue for federal, state and local governments over the next five years. Details about the report,
It is with great sadness that we inform you of the passing of longtime TNLA member Luke Galloway of Circle G Nursery in Grand Saline. He passed away on May 25th at the age of 54. In lieu of flowers or plants, the family asks that you please donate to your favorite charity in Luke’s name. Cards and letters can be mailed to: The Galloway Family PO Box 460 Van, TX 75790
as well as more information on the Small Business Environmental Stewardship Assistance Act can be found at www.treesmeanjobs.com.
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Tr adeshow Tips
5 Things Attendees Don’t Want You to Know by Susan A. Friedmann, CSP
L
ook out there at the trade show floor. Check out the attendees. They look ordinary enough—but they have secrets. Dirty little secrets they’d never tell anyone, not even under duress. Successful selling at trade shows depends upon two things. One is your products and personnel: How good are your products and services, and how well do your people represent them? The second has nothing to do with you at all. It has everything to do with secrets.
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.
Not all attendees are the same, and not every buyer on the floor shares these secrets. But most do, whether they’d like to admit it or not. These secrets are strong unifying factors that influence their buying decisions. If you, as a smart and savvy trade show exhibitor, know what these secrets are and tailor your trade show exhibit appropriately, you’ll come away with higher sales numbers every time. If you could hear your attendee’s deepest, most secret thoughts, they might go something like this:
Reach out to your clients beforehand, letting them know what special deals can be had at your booth. What this means to you: Understanding your buyer is crucial. When you know what your target audience needs, wants, and expects, it’s easier to provide it for them. Added incentives and special savings only sweeten the pot, especially for the attendee who wants to get the business part of the trip out of the way.
Trade Show Secret #2: We’re lazy Sure, it sounds like a great deal. But to get that price, I’ve got to find a computer, go to the website, enter a code, fill out a questionnaire, and then go through the purchasing process? Forget that! I’ll go over here to Vendor Z. I might pay a few dollars more, but I won’t have to jump through any hoops.
What this means to you: If you’re going to
Trade Show Secret #1: We’re impatient Let’s be real here. I just drove here through 100-degree heat with a broken air conditioner. The last thing I want to do is spend the entire day putzing around looking at sprinkler nozzles. If you show me what I want, at a reasonable price, I’m gonna close the deal in a hurry and go hit the River Walk.
offer a show special or promotion, focus on making it user-friendly. Buyers are willing to pay more to avoid what they perceive as “too much” work. Each market has a different threshold point, and this varies with how much potential savings you’re offering. Customers are willing to give more when they are getting more in return.
Trade Show Secret #3: We’re egotistical You might not realize this, but I’m the smartest person here. And the best looking. I’m so gosh-darned amazing, actually, that you’ll find yourself compelled to give me awesome deals.
bonus online material
u Get ready for Expo with more
Tradeshow Tips!
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What this means to you: It’s important to give your buyers recognition. “Bonus Buys”—windfall items “spontaneously” thrown in when a purchase is made—is a fantastic way to do this. Offer discounted prices on the floor model, for the “serious buyers only.” Exclusivity sells. Don’t start the recognition at the trade show. Reach out to your clients
beforehand via e-mail and direct mail marketing, letting them know what special deals can be had at your booth. A little extra effort goes a long way.
Trade Show Secret #4: We hate math Okay, I don’t want to look like an idiot here. But there’s $25 off of Widget A, 15% off Widget A-1,
and a $500 rebate if I buy now. Exactly how much is that? Is that a good deal? I hate percentages.
What this means to you: Remember the KISS acronym, especially when promoting discounts and sale prices at a trade show: Keep It Super Simple! Rather than listing a complex set of discounts, focus on the total savings. Have printed price sheets where your trade show booth staffers can highlight appropriate discounted prices and write in the total savings.
Trade Show Secret #5: We like to be pushed I see that this price is only good for a limited time. I’ve read it on the sign. You’ve told me during the sales presentation. I know and understand that there’s a deadline. And you know what? Chances are I’m going to forget. And when I discover that I missed out on saving hundreds of dollars, I am going to be miffed.
What this means to you: People have to experience a piece of information six times before they remember it—and that’s in normal, everyday circumstances, not the hustle and bustle of a trade show floor. Remind your booth staffers to mention the deadline often. Make note of it on any follow-up correspondence, and send a reminder notice to likely prospects. The reminder nudge will spur sales. m
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Why Get Certified? Certification shows your customers that you’re highly skilled and knowledgeable in the nursery/landscape industry, and that you meet the strict qualifications to be a Texas Certified Professional:
Experience Must have the education and industry experience to qualify.
Knowledge Tested on current industry standards, and maintaining certification through ongoing education & renewal.
Professionalism
Our commitment to be the best.
Service
Putting the customer first.
Add the logo to your nametag, business cards, and all your marketing materials: Texas Certified Nursery Professional (TCNP) Texas Master Certified Nursery Professional (TMCNP) Texas Certified Landscape Professional (TCLP)
To find more information on becoming a Texas Certified Professional, visit www.tnlaonline.org or call TNLA at 512-280-5182.
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New Members Welcome
TNLA would like to welcome its new members. If you would like to become a member, or if you have any questions or concerns about your current membership, please contact us at 800.880.0343. Visit www.tnlaonline.org to learn about the benefits of becoming a part of TNLA.
REGION I
Government Employee Charles E. Taylor City of San Antonio Parks and Recreation 9139 Autumn Storm San Antonio, TX 78254 Grower Dan Saunders Wholesale Nursery Dan Saunders 532 FM 140 Uvalde, TX 78801-4603
C Bar V Trees Friedrich K. Von Schenk 1085 Como Rd Columbus, TX 78934 www.cbarvtrees.com
Trees, Woody Ornamentals
Spring Creek Growers, Inc. Lauren Jones 23803 Decker Prairie-Rosehill Rd Magnolia, TX 77355 www.springcreekgrowers.com Greenhouse Grower
Trees, Tropicals, Woody Ornamentals, Wholesaler
Student Gil Ruiz San Antonio College PO Box 700301 San Antonio, TX 78270
Supplier Syn-Lawn Terry Stricklin 15702 Grant Rd Cypress, TX 77429 www.synlawn.com Turf
Supplier Texas Nursery Insurance Greg Bowman PO Box 53 Helotes, TX 78023 www.texasnurseryinsurance.com
Texas Growers Nursery Elizabeth Hanks 11221 Clodine Rd Richmond, TX 77407-8526
Wholesaler, Nursery/Garden Center
REGION III
Landscape KSA Engineers, Inc. Chris Hatcher 140 E Tyler St Ste 600 Longview, TX 75601
REGION II
Grower Foliage Creek Nursery Chris DeMilliano 1405 Southwood Dr Huntsville, TX 77340
REGION I V
Woody Ornamentals
Government Employee Raul G. Rivera Town of Addison 2826 Healey Dr Dallas, TX 75228 Chad Hawkins Plano Independent School District 6600 Alma Dr Plano, TX 75023 www.pisd.edu Supplier Presco Polymers Liz Reese 1201 E Pecan St Sherman, TX 75090 www.presco.com Manufacturer
Stone Paving USA Geoff Whitcher 15400 Knoll Trail Ste 115 Dallas, TX 75248 www.stonepavingusa.com Distributor
O U T OF S TATE
Supplier Mariner Business Solutions Terry L. Buff 1385 S Colorado Blvd Ste A-310 Denver, CO 80222-3304 marinerbusinesssolutions.com
Student Leslie Stevens Central Texas College 1102 Alberta Cir Harker Heights, TX 76548
Florida Pine Straw Supply Company Iris F. Townsend PO Box 158 Mayo, FL 32066-0158 www.floridapinestraw.com
Jheri Lynn Smith Texas Tech University 4467 Blue Ridge Dr Belton, TX 76513 Supplier Tejas Originals Garett Davis 6001 Mountain Shadows Dr Austin, TX 78735 www.tejasoriginals.com Manufacturer, Distributor, Wholesaler
Riceland Foods, Inc. Scott P. Johnson PO Box 927 Stuttgart, AR 72160-0927 www.riceland.com Manufacturer
Nursery Equipment Suppliers Richard J. Heath PO Box 101 Forest Hill, LA 71340 nurseryequipmentsuppliers.com
newly certified individuals
REGION V
Landscape CLP Services Mike Finlay, TCLP 4625 Maxey Rd Alvarado, TX 76009
Ryan McBride, TCNP
Hydroseeding, Irrigation, Landscape Designer, Grounds Maintenance, Landscape Contractor
Associate Landscape Barron Horton State Fair of Texas 6905 Hodde Street Dallas, TX 75217
Charta Olive Farms Jeff Transeau 2916 FM 109 Columbus, TX 78934 www.chartaolives.com
REGION V III
Educator James Miller Texas Department Of Criminal Justice 1840 Val Verde Rd Mc Gregor, TX 76657
Calloway’s Nursery #124, Southlake, TX
Lois Nussrallah, TCNP Calloway’s Nursery #124, Southlake, TX
John Guthrie, TCNP Windham ISD, Dayton, TX
Randal L. Redder, TCLP Windham School District, Austin, TX
Greenhouse Grower, Trees
Matthew S. Powell, TCNP Calloway’s Nursery #110, Dallas, TX
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Calendar
July Region Meetings Region I San Antonio Area Tuesday, July 13, at CPS Energy Training Center
Region II Houston Area No July meeting
July 2010 1-31 Irrigation Association’s Smart Irrigation Month. 5 TNLA offices closed. 10 ANLA Annual Meeting and OFA Short Course in Columbus, OH.
Region II East Texas Thursday, July 22, at Kinney Bonded Warehouse
Region IV Dallas Area Tuesday, July 13, at State Fair of Texas
Region V North Central Texas Tuesday, July 20, location TBA
Region VI West Texas No July meeting
Region Vii
August 2010 19 Nursery/Landscape EXPO Education Conference & TNLA Awards Dinner. 20-22 Nursery/Landscape EXPO Trade Show in San Antonio, TX.
September 2010 6 TNLA offices closed. 24 State Fair of Texas in Dallas begins.
For an up-to-date calendar of events, go to
www.tnlaonline.org.
South Texas No July meeting
Region VII Central Texas Friday, July 16, Summer Cruise on Lake Austin
TNLA Leader Profile James Salazar, TMCNP Region I Chairman
August Region Meetings
James Salazar was 19 before he got his first taste of the Green Industry. Delivering flowers while studying at the University of Texas at Arlington, he quickly discovered he loved horticulture and its customers more than the grind of the classroom, so he left school to move into management, first at 1-800 FLOWERS, then at another florist in Arlington.
Region I San Antonio Area No August meeting
Region II Houston Area No August meeting
Region II East Texas No August meeting
Region IV Dallas Area No August meeting
Region V North Central Texas Saturday, August 14, Family Day at Burger’s Lake
Region VI West Texas No August meeting
Region Vii South Texas No August meeting
Region VII Central Texas No August meeting
For meeting times and additional information, please visit your regional homepage by clicking on your region above. J u ly / Au g 2010
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Before long, he got the itch to expand his knowledge beyond cut flowers, so he started working for Calloway’s, which is where he first got involved in TNLA. He received his TMCNP certification and joined a local committee, and after seven years, left Calloway’s to help develop and plan HEB’s new Texas Backyard/Front Porch Garden Centers. While in San Antonio with HEB he’s become even more involved with TNLA, serving on the Visioning Task Force, the Education Committee, and as Vice Chairman and now Chairman of Region I. Since that first job at age 19, his passion for the Green Industry has only grown, fueled by his love for the outdoors. When he’s not at work, he enjoys mountain biking, disc golf, and spending time outside with his wife (Kori, pictured with James above) and two boys. He’s thrilled that San Antonio is hosting this year’s Nursery/ Landscape Expo.
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TNLA G r e e n
Classified Ads For the latest job listings visit our online opportunities. Retail Garden Center For Sale Beautiful 2 acre Retail Garden Center and Gift Shop located 30 minutes north of Dallas. This is a turnkey operation with an experienced staff in place, and eight years in operation. Well respected by our customer base and the surrounding communities for a quality product and excellent service. Owner is retiring and willing to finance or lease to purchase with percentage down. View photos online. Contact Susan at 214-763-3308. Nursery Greenhouse Structures For Sale Nursery greenhouse structures on 34 +/- acres, wholesale, rural, growing facility north of Dallas Metroplex, 60+ greenhouse frame structures, need plastic coverings. Irrigation system with 2 ponds, rural water, electricity, metal building, room to expand for future growth. This is a fixer upper facility, at a low price, a great value and opportunity for the right person who wants to start or enlarge their business. Call 580-513-7820. Plant Manager Sandy Oaks Olive Orchard of Elmendorf (San Antonio area) is seeking an individual responsible for operations of plants, including production management, sales, and maintenance of the grounds. Responsibilities: Direct and coordinate plant operations; Maintain grounds and organic garden; Establish positive client relations and sales; Mentor a well-trained and motivated staff. Qualifications: Candidate must have a bachelors degree or have plant management experience, be a selfstarter and motivated. Negotiable competitive salary. To apply, contact saundra@sandyoaks.com or call 210-621-0044. Tree Farm For Sale Established South Texas Wholesale Containerized Tree Farm for sale. Almost 300 irrigated acres. Primary market I-35 corridor Laredo to DFW. Half of revenue with top 15 customers. Serious inquiries only please call 210-478-0798.
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A d vertisers I nd ex Arborbrace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 BWI Companies, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Cycle Stop Valves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Deep Fork Tree Fa rm . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Dig Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Ewing Irrigation Products . . . . . . . . . . . . . . . . . . . . . . . . 24 FX Luminaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Garden-Ville . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Horizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Hortica Insurance & Employee Benefits . . . . . . . . . . . . 20 Hotchkiss Insurance Agency . . . . . . . . . . . . . . . . . . . . . 18 Irrigation Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Kinney Bonded Warehouse . . . . . . . . . . . . . . . . . . . . . . 56 Living Earth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 New Earth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 OHP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Propane Council of Texas . . . . . . . . . . . . . . . . . . . . . . . . . 8 Quietaire Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22, 65 Submatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Summit Plastic Company . . . . . . . . . . . . . . . . . . . . . . . . 58 Verdant Tree Farm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
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