TNLA Green - October 2010

October 2010

T h e O f f i c i a l P u b l i c at i o n o f t h e T e xa s N u r s e ry & L a n d s c a p e A s s o c i at i o n

Expo Report pag e 6

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October 2010

F EAT U RES

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2010 Expo Report

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PAC Endorsements

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Save the Date! 2011 TNLA Management Workshop

Another season has come and gone, and this year’s Nursery/Landscape Expo in San Antonio was one of the best yet. Relive the experience in our 2010 annual Expo Report.

Welcome to San Antonio p.6 Ribbon Cutting Ceremony p.7 Welcome Committee p.7 Education p.8 E&R Foundation Raffle p.10 TNLA Awards Dinner p.12 PAC Lounge p.17 Parks & Patio p.17 Celebrations p.19 Booth Awards p.20 50 Year Awards p.22 Sponsors p.23

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The mid-term elections are just a few weeks away. If you’re looking to find out who’s most supportive to the Green Industry, look no further.

C o lu m n s

37 Texas Nursery & Landscape Association 7730 South IH-35 Austin, TX 78745-6698 phone: 512.280.5182 or 800.880.0343 fax: 512.280.3012 email: info@tnlaonline .org

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IPM Whiteflies for Christmas! by Scott W. Ludwig, Ph.D. Leadership Boost Your Sales—And Your Profits by Jeffrey Scott The Weird Wide Web Mobile Marketing for the Green Industry by Kyle Bailey Certification Pre-Educate Yourself by W. Derek Little, TCNP Tradeshow Tips Follow-Up Tips for 2010 Trade Show Leads by Susan A. Friedmann, CSP Plant Talk Texas Frogfruit, Phyla nodiflora by Lisa Lennon

Departments 25 Newsbites 39 New Members 40 Newly Certified

40 Classified Ads 41 Calendar of Events 41 Advertisers Index

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TNLAGreen

TNLA Green

TNLA Green

the official publication of the Texas Nursery & Landscape Association

Pr esident’s Letter

October 2010 • Vol. XII No. 9

Dear Members

Officers Chairman of the Board

Mark Harris, TCLP, CLP . . . . . . . . . . . . . . . . . . . Houston

A Message from Eddy D. Edmondson, President

Chairman-Elect

Robert Cartwright . . . . . . . . . . . . . . . . . . . . . . . . . . Tyler

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Immediate Past Chairman

James Wilhite, TCLP . . . . . . . . . . . . . . . . . . . . . . . . . Tyler

President

Eddy D. Edmondson . . . . . . . . . . . . . . . . . . . . . . . Austin B O AR D O F D IRECT O RS

Region I Billy Long, TCLP . . . . . . . . . . . . . San Antonio Region II James Curtice, TCLP . . . . . . . . . . . . . Houston Region III Mark Chamblee, TMCNP . . . . . . . . . . . Tyler Region IV Paul S. Tomaso, TCNP . . . . . . . . . . . . . Dallas

elcome to fall! Fortunately, the summer heat is on its way out, and consumers should be getting ready to get back in their yards for some gardening.

This issue of TNLA Green contains the wrap-up of the very successful Nursery/Landscape Expo in San Antonio. If you missed it, you missed a great opportunity to visit with your peers, see new products, and attend the great educational offerings. It is not too soon to mark your calendar for the 2011 Expo, which will be in Dallas on August 18–21, 2011.

Region V Sam Weger, TMCNP . . . . . . . . . . . Fort Worth Region VI John Smothers, TCNP . . . . . . . . . . . Lubbock Region VII Jon Klement, TCLP, TMCNP . . . . . . McAllen Region VIII Larry Best, TCNP . . . . . . . . . . . Cedar Park Supplier Director Bobby Spence . . . . . . Fort Worth Landscape Director Johnette Taylor . . . . . . . Dallas Grower Director April Herring, TCNP . . . Magnolia Retail Director Mark Baxmann, TMCNP . . Houston

T N L A S ta f f President . . . . . . . . . . . . . . . . . . . . . . . . Eddy D. Edmondson Vice President . . . . . . . . . . . . . . . . . . . . . . . . . Amy Graham Comptroller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jo Tucker Accounting Assistant . . . . . . . . . . . . . . . . . Jenny Garcia Communications Manager . . . . . . . . . . . . . . Judi Hays Region Services Coordinator . . . . . . Kenny Pettitte

A couple of deadlines are approaching. The 2011 Texas Excellence in Landscaping (TEIL) Award applications are due November 1. The next day is Election Day, and if you’d like to know which candidates are most supportive of our industry, the TNLA-PAC endorsements are on page 23. Your 2010 taxdeductible contribution to the TNLA Education & Research Foundation must be received by December 31, 2010. And the election process for TNLA’s State and Region officers and directors has begun, so please complete and return the ballots you receive for each election.

Finally, mark your calendar for the TNLA Management Workshop on January 14–15 at the Hilton in Fort Worth. This year, Karl Ahlrichs helps you communicate more efficiently, and Jay Baer teaches you to use technology to market your business. Visit the back page of the magazine for more information, and look out for your brochure, as well as a full preview in the December issue of TNLA Green. m

Director, Legislative and Regulatory Affairs . . . . . . . . . . . . . . . . . . . . Jim Reaves Education Manager . . . . . . . . . . . . . . Chelsey Robles

Sincerely,

Exhibits Manager . . . . . . . . . . . . . . . . . . . . . Amy Prenger Exhibits Manager . . . . . . . . . . . . . . . . . . . Mike Yelverton Administrative Assistant Expo . . . . . Dena Guerrero Certification & Membership Coordinator . . . . . . . . . . . . . . . . . . . . . Marisol Ybarra Office Operations Assistant . . . . Nancy E. Sollohub

E d dy D. E d m o n d s o n President

T N L A G r e e n S ta f f Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Judi Hays Editorial Coordinator . . . . . . . . . . David Kassin Fried Art Director . . . . . . . . . . . . . . . . . . . . . . . . . . Marie Leonard Advertising Coordinator . . . . . . . Carol Miller, TCNP

TNLA Green magazine is a member service of the Texas Nursery & Landscape Association, and is published monthly with the annual exception of a combined July/August issue. Advertising information is available from TNLA, 7730 South IH 35, Austin, Texas 78745, online at www.tnlaonline.org, or by calling 800-880-0343. TNLA office hours are weekdays, 9 AM - 5 PM CST. © 2010 Texas Nursery & Landscape Association October 2010

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M i s s i on S tat e m e n t The Texas Nursery and Landscape Association’s mission is to enhance members’ business success through legislative/regulatory advocacy, education, networking, and promotion of professionalism.

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TNLA Green

Report Henr y B. Gonzalez Convention Center August 19–22, 2010

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TNLA Green

Ribbon Cutting Ceremony On Friday morning at 10:00, TNLA Chairman Mark Harris, TCLP, CLP and his wife, Jenny, launched the trade show with the traditional ribboncutting ceremony. San Antonio’s Drum Line Southside ISD kicked things up a notch, setting an upbeat tempo as all the attendees filled the trade show floor.

TNLA Welcome Committee

(from left) Bobby Spence; James Curtice, TCLP; Billy Long, TCLP; Mark Baxmann, TMCNP; Mark Harris, TCLP, CLP; Jenny Harris; James Wilhite, TCLP; Robert Cartwright; Johnette Taylor; April Herring, TCNP

The TNLA Welcome Committee visited exhibitors to welcome them and check in on their experience. Steve Goodson, TCLP, visited the most booths, and took home a VISA gift card as a thank you for his efforts in making sure everyone was well taken care of.

his was our second visit to San Antonio for Nursery/Landscape Expo, and all in all it was a huge success. Exhibitors came from every corner of the country. Newcomers were stunned at the size of the show, and Expo veterans kept telling us this was one of their favorite shows ever!

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Keep on reading to see some of the highlights from this year’s Nursery/ Landscape Expo!

October 2010

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TNLA Green

Education Conference This year’s education conference was our best ever.

t Ideas for Action, attendees brainstormed business solutions at themed discussion tables over breakfast. Then, the morning keynote presenter John Moore spoke about the Paradox of Growth. For lunch, keynote Jeffrey Hansler discussed the “Language to Deliver on the Promise.”

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John Moore discusses the “bigness of smallness.”

Excellent information “about personalities and selling in a limited amount of time.

Awesome presentation!

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TNLA Green

300 E d u c a t i o n Conference At t endees !

Jeffrey Hansler tells everyone that they’re circles, squares, triangles, and squiggles.

Great speaker! Very “entertaining while giving good information! I actually something!

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learned

Great year for education.

“Amazing job. ” October 2010

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TNLA Green

Very “relevant discussion to all sizes and types of businesses present at the education conference.

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On point“upbeat-concisepractical... ” E&R Foundation Raffle Thanks to everyone who participated in the TNLA Education & Research Foundation Fundraiser raffle, which raised over $6,000 for the E&R Foundation’s scholarship fund. The raffle winners and their prizes are as follows: Paul Lowry, Landmark Nurseries, Inc. – Ferris HI VAC Bagging Commercial 21” Mower Sam Weger, Calloway’s Nursery – Apple iPod Touch 32GB Marcell Cole, Harry’s Greenhouse – Sony HD 5 MP Camcorder Tom Duncan, Hope Agri Products – Trek Navigator 1.0 Bicycle

A special thank you to Ferris Industries for donating the mower.

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TNLA Green

TNLA Awards Dinner Thursday AUGUST 19th

ver 200 people came to the TNLA Awards Dinner, honoring the best individuals, companies, and landscape designs that our industry has to offer.

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Honorary Members Floyd & Bonnie Trammel Floyd & Bonnie Trammel started Tram-Tex Nursery in 1972, and for over 35 years served the customers and TNLA with unbridled passion. Floyd served on several committees and the State Board, was Region III Chair, and was TNLA Chairman from 2003 to 2004. Bonnie was the anchor for Region III, serving as treasurer and social activity chairman for too many years to count.

The family recently sold the nursery to its nextdoor neighbor, but the Tram-Tex legacy continues to live on. The new owners report that not a day goes by when customers don’t come in and share some of their favorite memories.

Bonnie Trammel accepts Honorary Lifetime Membership from Eddy Edmondson.

Dr. David Creech Dr. Creech received his Ph.D. in 1978 and joined the faculty at Stephen F. Austin University that same year. A plant hunter and collector, he’s spent much of his life traveling around the world, and is perhaps most well known for his regular visits to China, as he’s spent the last 13 years working with them on bald cypress studies.

In 1985, he founded the Mast Arboretum at Stephen F. Austin University on a small plot of land, and has since grown it into a 10 acre garden with 7,500 plants of over 500 varieties.

He’s demonstrated remarkable passion for the industry, and many of his students have gone on to be major players in the Texas Green Industry and TNLA.

Dr. David Creech accepts Honorary Lifetime Membership from Eddy Edmondson.

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TNLA Green

Young Leader Award Carmelo Orellana, CLT The oldest of five children, Carmelo Orellana ran the family’s farm and banana plantation in El Salvador, before coming to the United States at the age of 15 to escape the perils of war in his native country. After graduating high school, he became a day laborer at Landscape Art, where he worked his way up the ranks to his current position as operations manager.

In the 15 years since, Carmelo has focused intently on education. He is a licensed irrigator, a small engine certified mechanic, a certified paver installer, and a Certified Landscape Technician, and he leads monthly workshops, training people to pass the CLT exam and translating to Spanish speakers. It’s this commitment to education and service that’s made him stand out, earning him this year’s Young Leader Award.

Carmelo Orellana, CLT, accepts the Young Leader Award from Mark Baxmann, TMCNP.

Arp Award Bill Brown, TCNP There’s arguably no one who represents our industry more than this year’s Arp Award winner, Bill Brown, TCNP. Starting his career on the landscape crew for a nursery in North Houston, he then moved to Austin where he landscaped Town Lake, then spent 10 years at the Texas Renaissance Festival during its formative stages, owned his own business, went back to school to finish his degree, worked for Magnolia Gardens in outdoor sales and then in management, and finally to his current position at Creekside Nursery.

Involved with the Texas Association of Nurserymen in the early 1990s, he was one of the critical players in the 1999 merger to form TNLA. Having worked in both the landscape and nursery sides of the industry, he became a voice of reason, sharing the future he saw possible for the joint Association, which could serve both facets of the industry better than either one could serve it independently.

Since then, he’s served as State Chairman, and continues to be involved on several committees.

He truly exemplifies the ethics, dedication, and commitment we hold dear to TNLA.

Bill Brown, TCNP, accepts the Arp Award from Mike Branch.

click here to see more photos

(continued on page 14)

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TNLA Green

Awards Dinner (continued from page 13)

Krause Landscape Contractors

Southern Botanical, Inc.

Clean Scapes, LP Brian Matlock; Jodi Joseph, TCLP; Mary Beth Riddle; Mark Harris, TCLP.

TEIL Grand Platinum Award Lambert Landscape Company, Neo-Classical Garden

ne award that wasn’t listed in the previous edition was the TEIL Grand Platinum Award, which was announced for the first time at the TNLA Awards Dinner. This year’s winner: Lambert Landscape Company’s Neo-Classical Garden.

This residential maintenance project demonstrated amazing quality and attention to detail. The company’s willingness to go the extra mile made this project a natural choice for this year’s TEIL Grand Platinum Award.

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BIO Landscape & Maintenance, Inc.

Clean Scapes, LP

TEIL Awards The Texas Excellence in Landscaping (TEIL) Awards were presented to the 26 best installation and maintenance projects in the state. For more details on all the award winners, read the July/August edition of TNLA Green.

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En t r y D e a dl i n e : November 1, 2010

For More Information Contact: Texas Nursery & Landscape Association 7730 South IH-35 • Austin, TX 78745-6698 800.880.0343 • Fax: 512.280.3012 info@tnlaonline.org • www.tnlaonline.org

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2010 General Election Endorsements Please review the elected officials and candidates your TNLA Political Action Committee has endorsed for the 2010 November Elections.

These are friends of the nursery/landscape industry and it is now our turn to be a friend to them. Many of these elected officials on this list have stood up for your industry and your business, and we would like to see them in Austin next January when the 82nd Legislative Session convenes. Please consider supporting our friends on November 2, 2010.

S tat e w i d e Governor. . . . . . . . . . . . . . . . . . . . Rick Perry Lt. Governor. . . . . . . . . . . David Dewhurst Speaker. . . . . . . . . . . . . . . . . . . . . Joe Straus Attorney General. . . . . . . . . . . Greg Abbott Comptroller. . . . . . . . . . . . . . Susan Combs Commissioner. . . . . . . . . . Jerry Patterson Commissioner. . . . . . . . . . . . Todd Staples R e g i on I Senate District 25. . . . . . . Jeff Wentworth Senate District 26. . . Leticia Van de Putte House District 35. . . . . . . Yvonne Gonzalez Toureilles House District 53. . . . . . Harvey Hilderbran House District 80. . . . . . . . . . . . Tracy King R e g i on II Senate District 4 . . . . . . . Tommy Williams Senate District 11. . . . . . . . . Mike Jackson Senate District 15. . . . . . . . John Whitmire Senate District 18. . . . . . . . . . Glenn Hegar House District 13. . . . . . . . . Lois Kolkhorst House District 15. . . . . . . . . . . . Rob Eissler House District 18. . . . . . . . . . . . . John Otto House District 19. . . . . . . . . Mike Hamilton House District 21. . . . . . . . . . . Allan Ritter House District 22. . . . . . . . . . Joe Deshotel House District 24. . . . . . . . . . . Larry Taylor House District 25. . . . . . . . Dennis Bonnen House District 26. . . . . . . . Charlie Howard House District 28. . . . . . . . . . . John Zerwas

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House District 29. . . . . . . . . . Randy Weber House District 127. . . . . . . . . Dan Huberty House District 128. . . . . . . . . Wayne Smith House District 132. . . . . . . . . . Bill Callegari House District 135. . . . . . . . . . . Gary Elkins R e g i on III Senate District 1 . . . . . . . . . . . . Kevin Eltife Senate District 3 . . . . . . . . . Robert Nichols House District 1. . . . . . . . . . Stephen Frost House District 2. . . . . . . . . . . . . . Dan Flynn House District 3. . . . . . . . . . . . Mark Homer House District 5. . . . . . . . . . Bryan Hughes House District 8. . . . . . . . . . . . . Byron Cook House District 11. . . . . . . . . Chuck Hopson House District 12. . . . . . . Jim McReynolds R e g i on IV Senate District 16. . . . . . . . . . John Carona House District 10. . . . . . . . . . . . . . Jim Pitts House District 62. . . . . . . . . . Larry Phillips House District 63. . . . . . . . . . . . Tan Parker House District 67. . . . . . . . . Jerry Madden House District 103. . . . . . . . Rafael Anchia House District 107. . . . . . . . . Allen Vaught House District 113. . . . . . . . . . . . Joe Driver R e g i on V Senate District 9 . . . . . . . . . . . . Chris Harris Senate District 22. . . . . . . . Brian Birdwell Senate District 30. . . . . . . . . . . Craig Estes House District 59. . . . . . . . . . . . . Sid Miller House District 60. . . . . . . . . . . . . Jim Keffer House District 65. . . . . . . . Burt Solomons House District 69. . . . . . . . . Lanham Lyne House District 96. . . . . . . . . . . Chris Turner

House District 97. . . . . . . . . . Mark Shelton House District 99. . . . . . . . . . Charlie Geren R e g i on VI Senate District 28. . . . . . . Robert Duncan Senate District 31. . . . . . . . . . . Kel Seliger House District 68. . . . . . . . Rick Hardcastle House District 71. . . . . . . . . . . . Susan King House District 72. . . . . . . . . . . Drew Darby House District 79. . . . . . . . . . . . Joe Pickett House District 81. . . . . . . . . . . Tryon Lewis House District 85. . . . . . . . . . . . . Joe Heflin House District 87. . . . . . . . . . . . . Four Price House District 88. . . . . . . . Warren Chisum R e g i on VII Senate District 20. . . . . . . . Juan Hinojosa House District 23. . . . . . . . . . . Craig Eiland House District 32. . . . . . . . . . . Todd Hunter House District 37. . . . . . . . . . Rene Oliveira R e g i on VIII Senate District 14. . . . . . . . . . Kirk Watson Senate District 24. . . . . . . . . . . Troy Fraser House District 17. . . . . . Tim Kleinschmidt House District 20. . . . Charles Schwartner House District 44. . . . . . Edmund Kuempel House District 45. . . . . . . . . . . Patrick Rose House District 50. . . . . . . . . . Mark Strama House District 51. . . . . . . Eddie Rodriguez House District 54. . . . . Jimmie Don Aycock House District 55. . . . . . . . Ralph Sheffield House District 56. . . . . . . . . Doc Anderson Thanks to everyone who contributed to the TNLA PAC this year. Your dedication to the industry makes it possible to endorse and contribute to our friends in the Legislature. You make a tremendous difference.

P o l A d Pai d f o r b y T N L A PA C , E d d y E d m o n d s o n , T r eas u r e r , 7 7 3 0 S . I - H 3 5 , A u stin , T exas 7 8 7 4 5

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Parks & Patio

PAC Lounge

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onors of $100+ to the TNLA-PAC (Political Action Committee) discussed business, caught up on Green Industry issues, and sometimes just relaxed in the TNLA-PAC Lounge.

On Saturday afternoon from 3:00–5:00 PM, the PAC Lounge was open to anyone under the age of 40 who wanted to come in. This is a great way to generate interest in the TNLA-PAC for some of the younger attendees and encourage them to get involved.

October 2010

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Chairmen’s Reception Saturday night’s invitation-only event for VIPs, top sponsors, key PAC donors, and new 50-year exhibitors is an opportunity for the Chairman, the President, and TNLA to thank its most generous volunteers and contributors.

DeAnn Britton; Charles Britton, Jr., TMCNP, Anne Muscat

TNLA Celebrations Certification Reception

TNLA Goes … Cowboy very year, the opening night party has a fun theme. This year, it was all saloons and wagons as we “cowboyed up” for some R&R at the end of day one. Sponsored by Landmark Nurseries, guests were treated to a festive night full of great food, socializing, and dancing to the tunes of San Antonio’s Roger Velasquez and the Latin Legends.

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The Certification Reception was an opportunity for all of TNLA’s certified members to celebrate their accomplishment. Kirt Faulkner, TCNP, Chairman of the Certification Committee, gave a toast congratulating the more than 900 Texas Certified Professionals.

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Texas’ first three Certified Landscape Professionals: David Will, TCLP; Len Gallagher, TCLP; Richard Thompson, TCLP. 19

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Booth Awards

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he Booth Awards, an Expo tradition, are given for outstanding functionality and booth design.

Small Hardline – Fiore Stone (Manufacturers of Al’s GardenArt), Canyon Lake Mark Harris, TCLP; Bruce Raabe; Rich Hanly

TNLA Chairman Mark Harris, TCLP and TNLA President Eddy Edmondson visited and presented plaques to the best small, medium, and large booths in the Greenline and Hardline categories.

Sm a l l H ardline Fiore Stone (Manufacturers of Al’s Garden Art), Canyon Lake

Small Greenline – Frosty Mountain Christmas Trees, Marshall, NC Mark Harris, TCLP; Chipper Jones; Donna Jones

Sm a l l Greenline Frosty Mountain Christmas Trees, Marshall, NC

M e d i u m H ardline Big Bend Stone, Terlingua

M e d i u m Greenline Bracy’s Nursery LLC, Amite, LA

L a r g e H ardline Pavestone Company, Grapevine

L a r g e Greenline Color Spot Nurseries, San Antonio

Medium Hardline – Big Bend Stone, Terlingua Kelly Sufficool; Lico Miller; Linda Walker; Mark Harris, TCLP. 20

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Medium Greenline – Bracy’s Nursery LLC, Amite, LA Drew Culbreth; Craig Houin; Christina Gutierrez; Ron Banks; Mark Harris, TCLP.

Large Hardline – Pavestone Company, Grapevine Matt Reed; Mike Whisenand; Derek Whisenand; Steve Akin; Mark Harris, TCLP; Chris Ebbesen; Manuel Perez

Large Greenline – Color Spot Nurseries, San Antonio Chip Mello; Jan McDavitt; Chris Scott; Mark Harris, TCLP; Rob Treiber; Dave Parsons October 2010

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50 Year Awards how management also presented special awards to the companies that celebrated their fiftieth anniversary with Nursery/ Landscape Expo this year!

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Ferry-Morse Seed Company, Fulton, KY Danny Oden; Mike Gossum.

Great Western Bag Company, McMinnville, TN Ken Harris; Eddy Edmondson.

Nursery Supplies, Inc, Sutherland Springs Andy Zimlich; Rick Remling

See You Next Year EXPO returns to Dallas next year.

Join us at the Dallas Convention Center for the Education Conference on August 18th and the Trade Show on August 19–21, 2011 22

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Thanks to Our Sponsors!

Kinney Bonded Warehouse Ewing Irrigation Magnolia Gardens Nursery Ferris Industries Harvest Supply Company __________ Ag Workers Mutual Insurance Calloway’s Nursery Chamblee’s Rose Nursery Harry’s Greenhouse Horticultural Marketing & Printing J. Harding Company Mortellaro’s Nursery Nicholson-Hardie Scotts Professional Texas Department of Agriculture TNLA Region I TNLA Region II TNLA Region III TNLA Region IV TNLA Region V TNLA Region VII TNLA Region VIII

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Chevy Texas

Partners in Education

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Prepared by Texas Certified Nursery Professionals

Filled with info for the perfect Texas landscape.

• Over 350 Plants • Waterwise Landscaping • How to find a Certified Professional • Annuals, Perennials, and More

To order visit www.tnlaonline.org or call 800-880-0343.

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Newsbites Expo Graphics Win Two Industry Awards Add another bullet to the list of reasons Nursery/Landscape Expo is the best in the business! The International Association of Exhibitions and Events (IAEE) selected our 2010 Nursery/Landscape Expo website (www.nurserylandscapeexpo.org) and attendance brochure as winners in its Art of the Show Competition. They both won First Place among 50,000–150,000 square foot shows in their respective categories.

Thanks to Marketing Matters for building these outstanding marketing materials.

TEIL Photo at the State Fair of Texas.

A photo from L.D. Erickson’s Silver TEIL Award-winning project is being used as a 10’ x 10’ native landscape backdrop for TDA’s GO TEXAN wildlife exhibit within the Food and Fiber Pavilion at the 2010 State Fair of Texas.

The State Fair of Texas runs through October 17 in Dallas.

Last Call for Environmental Excellence Nominations The application deadline for the Texas Environmental Excellence Awards is October 8, 2010, so this is the last chance for you to get your nominations in.

TEEA is coordinated by the Texas Commission on Environmental Quality (TCEQ) and pays tribute to businesses, organizations, and projects across the state that significantly reduce waste, prevent pollution, and ensure clean air and water. The awards a great way to receive recognition for the efforts you’ve taken to protect our state’s natural resources.

u View the full TEEA press release. u Click here to download the application.

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WIRELESS ET CONTROL The LEIT-2ET weather based, wireless irrigation control system automatically adjusts irrigation schedules based upon local weather data provided by the on site weather station and user programmed site information. Powered only by DIG’s ambient light (solar) technology no AC power is needed providing the ultimate freedom and flexibility.

800-322-9146 www.digcorp.com

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We see green.

With over 30 years of experience, our specialists know what to look for when it comes to finding cost-effective insurance coverage for your green industry business. As a Trusted Choice® independent agency, we’ll access the nation’s leading insurance companies to provide all the coverage your business needs in one strong yet cost-effective solution.

Call 800-899-3750 today for a quote or no-cost insurance review.

Providing comprehensive insurance programs for Texas green industry businesses - www.hiainc.com

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Inte g r ated Pest Mana gement

Whiteflies for Christmas!

by Scott W. Ludwig, Ph.D.

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ased on early reports, this may be another challenging year for whitefly management. Q-biotype whiteflies have been detected in some rooted cuttings shipments. I have not heard of any problems in East Texas so far, but that does not mean you don’t need to be on the lookout for problems and have a good management program in place.

Scott W. Ludwig, Ph.D. is an Extension Program Specialist – IPM with the Texas IPM program in Overton.

A good whitefly management program must have two goals. First, to produce a high quality, salable crop for the consumer. Second, but of equal importance, is preserving the chemical tools available to manage whiteflies.

Europe has seen, and is suffering from, the results of overspraying whiteflies. Insecticide misuse in the United States may result in whitefly populations that cannot be controlled.

It is important to remember that the Q-biotype whitefly is already resistant to a number of products commonly used, and chemical overspray could easily lead silverleaf whitefly resistance. If we do not maintain the viability of effective chemical tools, it will be difficult for many growers to produce salable crops in the long run. Consequently, the wise use of chemicals, through a scientifically based IPM program, is essential in this 21st Century.

The Q-biotype Task Force asks you to collaborate with us in this effort. It’s not just about the challenges posed by the Q-biotype.

It’s about avoiding resistance development in any whitefly population.

Scout. Inspect your crops at least weekly. Don’t let the whiteflies get ahead of you.

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Practice good sanitation. Keep weeds down and maintain good growing practices.

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Study and implement the “Management Program for Whiteflies on Propagated Ornamentals” recommended by the Task Force.

It’s available at http://www.mrec.ifas.ufl.edu/ LSO/bemisia/bemisia.htm. This program is based on the best scientific data developed to date by the Whitefly Task Force scientists. Do not rely on just one or two effective products, but instead integrate products with different modes of action to decrease the potential for developing resistance.

If you have control problems contact your propagator, county extension agent or an extension entomologist. Follow the “Whitefly Management Program”, and get the whiteflies biotyped. The biotyping process is fast, and information will be kept absolutely confidential. Knowing which biotype you are dealing with will help you choose the most effective control products. (The Management Plan provides a list of addresses to which samples may be sent for biotyping.)

If you have whitefly control problems contact me so we can get your whiteflies biotyped. This summer Q-biotype whiteflies were detected for the first time in Texas.

What should commercial growers be doing?

Someone’s dreaming of a whitefly Christmas.

Inspect incoming shipments and isolate if necessary. Because zero-tolerance is NOT the goal for anyone, you may see a whitefly or two when your shipments arrive. That’s normal, and means that your propagator (or rooting station) is following good management practices.

However, if you see many whiteflies on incoming shipments, keep those shipments separate from your other crops until they have been treated.

Contact your propagator or rooting station and inform them about the situation.

Remember: Q-biotype whiteflies are a document threat, but there is also evidence that B-biotype are developing resistance as well. m

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A Marriage Of Strengths

A MARRIAGE OF STRENGTHS

In February 2009, FX Luminaire was acquired by Hunter Industries. With similar foundations in forward-looking product innovations, reliability, and superior customer service, both companies have come together in an obvious marriage of tradition and reinvention. Combining forces with Hunter will allow FX to bring resource-efficient landscape components, such as the LED-based Lumineux, to its customers with a distributor and sales support network that will continue to define the industry.

The future of FX Luminaire looks bright!

For more information, visit: www.hunterindustries.com/strengths or www.fxl.com/strengths

DEFINING QUALITY

4 0 5 . 2 3 3 . 2 0 0 0 W W W. D F T R E E S . C O M A R C A D I A , O K

DEEP FORK

TREE FARM

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Leader ship

Boost Your Sales—And Your Profits

by Jeffrey Scott

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he quickest way to grow your sales may be right under your nose. I rediscovered this when consulting for a successful contracting company that had been in business for over a decade. We’ll call it Constant Contracting. It was run by a team of three people and had grown into the multimillion dollar range, but it missed out on many sales opportunities to its existing client base and to new clients.

Jeffrey Scott, landscape business consultant and author of The Referral Advantage, built his family’s landscape business into a $10 million enterprise. He now facilitates peer groups for landscape professionals who want to transform and profitably grow their business. To take the first step and see if a peer group is right for you, visit GetTheLeadersEdge.com.

Selling from the Office Constant Contracting had calculated that, with its current fixed costs from significant equipment and a beautiful facility, it needed to boost sales by 20 percent to optimize overhead and maximize profits. It had a good reputation and a broad mix of business, but it did not do much marketing, and its managers were concerned with how to lift sales in this economy.

After spending two days at their company, we came to the happy conclusion that the company could reach its target with just a few key changes to its operations and sales processes: who does it, what it is, and how it’s managed.

Increase Accountability The company’s one full-time salesperson, Frank, did not have a clear boss or a clear set of goals—even though he had worked there for 15 years and always did what he needed to do. This year he was moved into full-time sales, but he didn’t actually report to anyone on a weekly basis. We decided that one of the people who ran the business would become sales manager. His job would be to meet weekly with Frank, create sales goals, and define a clear set of weekly activities to fill the pipeline (phone calls, visits, proposals).

Everyone Is Selling All three top managers were responsible for selling, but none of them had specific sales targets. They all sold as much as they could,

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and they all made a living, but if the company could stretch sales by 20 percent, the profits would jump nicely. We decided that if they set monthly goals by product line, they could help motivate each other to hit those goals, and they would be more likely to ratchet up sales. Sales goals were laid out, and a monthly meeting between the managers was set up to review goals against results.

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When I visited Constant Contracting, I interviewed five of their top clients and discovered that some of them had made big landscape purchases from competitors! They had no idea that the person who provided their general contracting services also provided landscape services.

The managers confirmed that this happened more often than they would like to admit.

The company had to make some significant changes in its culture.

We started in the office. We asked the office assistant to take on sales responsibilities.

One of her jobs is to call clients—as many as 20 a day—before the company sprays their lawns. Now, she is planting seeds, so to speak, mentioning seasonal lawn/landscape ideas when she calls them.

In her free time, we asked her to call the clients to ask if are happy and if they need any help with anything. With these questions she helps increase sales and customer loyalty.

Responsibility for Clients Susie, the estate services manager, did a fine job, but lacked a personal connection or interaction with clients. Her job is scheduling and setting up crews for bed and flower maintenance. She had no sales responsibilities, but now she was

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Incentives Work

(continued from page 29)

asked to take on two new goals: 1. Retention of clients in her department and 2. Hitting her own sales targets.

These two goals would motivate her to meet her clients, build a relationship with them, and make sure they are happy—so that they buy the products and services that she is now suggesting.

We also tweaked the company’s incentive plan. The previous plan gave bonuses to managers only on their own department sales, but now they get a share of cross-department referrals, too. The result is a triple-win for the company: increasing retention, sales, and referrals.

Selling from the Frontline The crew foremen got more involved in

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You can always use your existing staff to boost your sales, and thereby increase profits. sales by handing out business cards and brochures cross-selling other department services. A weekly company-wide meeting—held right after the all-company safety meeting—gives leaders an opportunity to talk for five minutes about sales. In this meeting the company president recognizes people who have built relationships with clients and made sales, and he discusses upcoming seasonal sales opportunities.

Internal Marketing Opportunities The company ramped up its internal marketing campaigns with a combination of a quarterly newsletter (paper, not email), monthly e-mails with gardening tips, and postcard mailings touting major services. We also added an annual satisfaction survey, to help foster customer relationships while also indirectly exposing the client to other services that the company offers.

New Clients We tweaked the sales process so that each time a new client signs up, no matter what they are buying, they hear the company story: everything Constant Contracting does and what makes it special. This is backed up with a leavebehind brochure, so that the client can read about all the services, even if he or she only needed one service.

Darden Jones Regional Sales Manager dardenjones@summitplastic.com Cell: 972.809.0946

Ph: 800.814.3496 • Fx: 330.633.9738 www.summitplastic.com • sales@summitplastic.com

The Bottom Line Overall, this successful landscape contractor learned to grow sales without actually marketing for new customers. The key is focusing more on client relationships and internal sales processes. You can always use your existing staff to boost your sales, and thereby increase profits. m

© 2009 Summit Plastic Co.

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T he Weir d W ide Web

Mobile Marketing for the Green Industry: Is There an App for That?

by Kyle Bailey

Y

ou have heard all the noise about mobile marketing and apps, but how does it apply to you? How can you, the owner of a retail nursery or landscape services firm, use an app to market your business or bring added value for your customers?

All marketing starts with the same fundamentals, and it is no different with mobile apps. First, define yourself, and second, define your ideal client. In defining your core offering, you identify the prime benefit that you deliver. What is the primary benefit, the solution, that you deliver to your clients?

Then, who is your ideal client? If you had one you could clone 1,000 times, who would it be?

Kyle Bailey is a search engine marketing consultant with Ionadas Local, specializing in working with locationspecific businesses to bring them customers.

He can be reached at (512) 876-9111 or kyle.localseo@gmail.com.

TNLA on the Go!

Let’s call ideal client #1 Gina. Gina has three kids, a husband, a five bedroom house on a large lot in the nice part of town. She does not want to think about her lawn maintenance, just wants it done. Of course, she is concerned about harmful chemicals affecting her pets and children. She is involved in her landscape, and wants it to look nice. As such, she is not afraid to spend money on it, happy to upgrade where needed and replace any weak or dying plants.

Ideal client #2 is Tom. Tom is in his sixties, and now that he’s retired, he’s looking for something to do with his time. He’s got half an acre in his back yard, and while he’s been mowing his own yard for longer than he can remember, he’s now decided he’s sick of looking at weeds and wants something more.

So he’s starting to learn about plants, finding out what’s easy to take care of, what’s in season, and so on.

u TNLA iPhone App u Mobile Website

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Now that you know your customers, you can start to think like them. Gina wants an app that integrates with her schedule, so she

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knows when you’re showing up, how the maintenance is going, what the watering schedule is going to be, and when she can expect that rose bush to start blooming. Tom wants advice on which plants to buy, when to plant them, and what he can do to maximize his success. He also wants to know about any sales or classes you have going on.

By knowing what the customers’ buying needs and triggers are, all you have to do is marry your primary benefit with that need—and since it’s mobile apps we’re talking about, they should receive something from your app that they cannot get sitting at their computer.

Of course, some of the benefit will cross both platforms, but the element of being mobile needs to stay top-of-mind in your development.

Speaking of development, you should give plenty of thought to your strategy in this area for your app. Are you going to go with iPhone? Android? Both? Your development will have to reflect that. Are there limitations you should think about between carriers? Are there functions that work with Sprint’s available phones but not with Verizon’s? Be sure to do your research in these areas, because regardless of which direction you choose, you are going to be spending some money. Make sure that you are not locked into a course of action that will be expensive to undo.

The mobile marketing niche is evolving at lightning speed. What you see today will not be the same in a year or even in six months.

Remember, the Android operating system debuted on the first phone in October of 2008. In less than two years, it has completely changed the game. Mobile marketing is where everything is going. If you are not playing that game, you are going to be left out. m

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TNLA Green

TNLA Cer tification

Pre-Educate Yourself

by W. Derek Little, TCNP

T

he past eighteen months or so have been pretty hard on a lot of businesses, not just in our industry, but all over the world. Even coming out of the recession, there are more people out of work than there have been for a long time.

I have read a lot of articles about how best to insure against hard times. These range from diversifying your portfolio to socking away enough money to “slow the bleed” in case you get laid off.

W. Derek Little, TCNP, is with AGSCI. He served as 2006-2007 Chair of Region IV, and currently serves on the TNLA Certification Committee.

I would suggest another way to insure your future. Pre-educate yourself. That’s right, start studying now so you will be one of the MVP’s of your company. But don’t just study, also test to show you have mastered the knowledge and skills needed to be that MVP. The standard I hold highest is the certification program administered by our own Texas

tools for marketing your certification

Nursery & Landscape Association. The testing program is challenging, putting candidates through a tough course that requires true knowledge of the subject matter. Once achieving certification you need a continued dedication to learning, since continuing education units (CEUs) are required to keep it current.

Pre-education and continuing education are not going to guarantee that when the job markets shrink you will not be one of the shrinkees. It is, however, a form of insurance that will make it harder for any reasonable boss to consider you as a candidate for the pink slip brigade, and even if that happens, it gives you a leg up when it comes to updating the old resume and getting interviews with other companies.

Certification works. Perhaps just as important, certification can keep you working. m

Ways to Obtain CEUs

Certification logos for all your promotional materials Rack cards to give to customers Best of Texas Landscape Guide, which highlights the value of using a Certified Professional.

In person: • Region meetings • Nursery/Landscape EXPO or other TNLA events/conferences • Other special events pre-approved for CEUs (listed on TNLA Green Calendar page and on the TNLA Website) Online: • Certification Quarterly Quizzes in TNLA Green • Online Training Courses at www.tnlaeducationportal.org • Training exercises at www.allsmart.org Create your own (must be relevant to the industry and beyond your normal job duties): • Complete an Event Attendance Record for an event that hasn’t been pre-approved and fax it to TNLA at (512) 280-3012 • Write an article for TNLA Green • Participate in the Certification Committee Doubling up your other certifications (send in proof of completion or an Event Attendance Record): • Certified Arborist • Licensed Pesticide Applicators • Licensed Irrigators

For more info e-mail Marisol at marisol@ tnlaonline.org.

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TNLA Green

You can’t tell whether you should aerate or dethatch, and your customer’s turf has a dollar spot— or is it Fido’s spot?

Horizon’s Landscape Maintenance Guide Horizon gives you the edge you need by providing professional landscaping products, and now we can help you get the right information to solve landscape maintenance problems.

Go to YouNeedHorizon.com/guide to order a FREE copy of the Landscape Maintenance Guide, so your customers’ questions won’t put you on the spot.

Join us! Search Horizon Distributors

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irrigation | specialty | landscape | equipment

Your local Horizon stores: Alliance 817.232.3380 | Austin 512.282.2331 | Bedford 817.545.7756 | Carrollton 972.466.1600 Fort Worth 817.451.6000 | Frisco 972.712.5000 | Houston 713.934.9500 | Richardson 972.680.0007 Round Rock 512.255.1990 | San Antonio 210.408.9090 | Spring 281.681.0600

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October 2010

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TNLA Green

Tr adeshow Tips

Follow-Up Tips for 2010 Trade Show Leads

By Susan A. Friedmann, CSP

I

n the end-of-year summations, the one statistic that ranks most is the lead not followed. You developed the lead at a trade show, handed off the information to the Sales Department, and they did nothing with it.

According to trade show research, as many as 80% of all trade-show leads meet this fate.

With these tips, you can take control of this statistic and even turn it around. Use these ways to get back in touch with hot prospects.

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Order an attendee listing from show management Keep the show going even after it’s over with post-show communication. Send a follow-up message to keep your company in the top of attendees’ minds and to reach those attendees you might have missed!

Add them to your social network.

Google and other search engines make it easy to track down leads and discover which networks they use: Twitter, Facebook, LinkedIn, or any of the other social sites. Send them a quick message and a friend request.

Send holiday greetings.

Reopen negotiations with a simple non-

t e v a S

h

denominational email or greeting card.

Mention where you met, and let the recipient know how to get in touch with you.

Offer a holiday gift.

Cases of Scotch are out. According to Chris Brogan, “information is in.” Give them a taste of the services your company can provide.

Offer them a free white paper to download and perhaps a discount on the first order. Your generosity might well be repaid.

And don’t forget to track the success of these strategies, so next year, your sales department will take your trade show leads more seriously! m

! e t a eD

August 18–21, 2011 Dallas Convention Center October 2010

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TNLA Green

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BWI Dallas

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www.CycleStopValves.com 800-652-0207

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TNLA Green

Plant Talk

Texas Frogfruit, Phyla nodiflora

by Lisa Lennon

F

Interesting Tidbits Frogfruit is the larval host for the Buckeye and Phaon Cresent, as well as White Peacock butterflies.

or many, this plant used to be considered a weed. But in this new era of water conservation, low maintenance, and environmentally-friendly landscapes, frogfruit has come into its own. A great little groundcover perennial for that underused space, frogfruit has shed its previous reputation and is now grown commercially.

As a member of the verbena family, this Texas native is an excellent groundcover that spreads vigorously if watered occasionally and is an excellent source of nectar and food for several species of butterflies and other native pollinators.

Tolerant of most growing conditions— including drought and flood—frogfruit can be planted in varied soils as well, including clay, caliche, black gumbo, or limestone in either sun or part shade. A low to medium water

user, frogfruit is evergreen in milder winters and in the southern portions of Texas, but will go dormant in colder winters, with the foliage turning a reddish or purple color (much like Asian jasmine). The plant is indigenous to the Edwards Plateau and South Texas Plains, however it’s quite adaptable to other regions of Texas, including North Texas.

For those seeking alternatives to traditional lawn or turf, frogfruit only grows to a height of three to four inches. The trailing stems tend to have a woody base, forming thick mats that can grow up to three feet long, which can hold soil on slopes. Water in dry areas in the summer, particularly if planted in full sun to encourage/maintain a thick mat. Frogfruit blooms from about May through October, usually until first frost. It looks outstanding trailing over rocks as well as in hanging baskets. Use it in containers for accent under taller perennials or grasses. Being a Texas native, it’s virtually pest and disease-free.

Frogfruit can withstand some foot traffic, is moderately resistant to browsing deer, and looks good growing between flagstones or stepping stones. One word of caution, it does not take well to mowing, and takes a long time to recover, so it should be planted where maintenance is minimal, sans the mower.

Propagation is from root division or seeds and spreads by stolons. m

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Invest in Your Success Marketing Opportunities Industry Advancement Networking Education Business Services “Membership in TNLA is essential to being proactive rather than reactive.”

Mark Harris, Harris Landscape, Inc.

“Join professional organizations like TNLA—you’ll learn more from your peers than anyone else.”

Josh Bracken, Nicholson Hardie

Texas Nursery & Landscape Association

Three Ways to Join

ONLINE

at www.tnlaonline.org

CALL

(512) 579-3866

FAX

(512) 280-3012

Helping Green Industry Businesses Succeed in Texas

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TNLA Green

New Members Welcome

TNLA would like to welcome its new members. If you would like to become a member, or if you have any questions or concerns about your current membership, please contact us at 800.880.0343. Visit www.tnlaonline.org to learn about the benefits of becoming a part of TNLA.

REGI O N I

REGI O N IV

Landscape David Scott Keith Assoc.

David Keith 172 Gillaspia Ln Blanco, TX 78606 www.davidscottkeith.com

Grower Sandknop Farm Enterprises Les Sandknop 204 Summer Tanager Rockwall, TX 75032 Trees

Landscape Designer, Landscape Architect

Supplier Edenika Gardenware Rene Blandon 10555 O’Connor Rd Warehouse 13 San Antonio, TX 78233 www.edenika.com

REGI O N II

Educator Dwight Rhodes Alvin Community College 3110 Mustang Rd Alvin, TX 77511 Landscape Natural Elements Landscaping Lisa Carpenter 12203 Cabo Blanco Ct Houston, TX 77041 naturalelementslandscaping.com Landscape Designer, Landscape Contractor

TexArt Nursery Chris Overbey 489 SE CR 3100 Corsicana, TX 75109 www.texartnursery.com

REGI O N V

Landscape Elemental Landscapes Brian Perry 717 Saddlebrook Dr S Bedford, TX 76021

Publishers/Media, Greenhouse Grower, Irrigation, Landscape Designer, Landscape Contractor, Wholesaler

Supplier A-Quality Pool Service, Inc. David Sauerwein 8001 Blvd 26 North Richland Hills, TX 76180 www.aqualitypools.com

REGI O N VII

Government Employee Joe Vera City of Hidalgo 704 E Texano Dr Hidalgo, TX 78557

REGI O N III

Landscape Weems Tree & Landscape Service David L. Watkins 427 Seagle St Tyler, TX 75701 www.weemstree.com

Grounds Maintenance, Landscape Designer, Landscape Contractor

REGI O N VIII

Supplier AgH20 Holdings, LLC James Lesko 3817 Bent Brook Dr Round Rock, TX 78664

Broker, Trees, Grounds Maintenance, Hydroseeding, Irrigation, Landscape Contractor

Legend Communities, Inc. Tony Bennett 2101 Lakeway Blvd Ste 205 Austin, TX 78734 www.legendcommunitiesinc.com Green Earth Oil Plus Distributors, LLC (Geo Plus) JD Longnion 1411 Tetbury Ln Austin, TX 78748

O U T O F STATE

Grower Bountiful Farms Todd Nelson 17280 Boones Ferry Rd NE Woodburn, OR 97071 www.bountiful-farms.com

Retail Rock Creek Stone & Nursery Co. Charles Teague HC 67 Box 962 Rattan, OK 74562 Supplier Avila’s Garden Art Ralph Avila, Jr. 14608 Merrill Ave Fontana, CA 92335-4219 www.avilasgardenart.com Gowan Company Steven Farrington 724 Wrights Mill Rd Auburn, AL 36830 www.gowanco.com Manufacturer

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TNLA Green

newly certified individuals Robin Reeves, TCNP

Tina Lynn, TCLP

The Garden Center San Antonio, TX

Southern Rain Irrigation & Landscape Adkins, TX

Classified Ads For the latest job listings visit our online opportunities.

Learn more about the benefits of certification at www.tnlaonline.org.

TNLA Leader Profile Mike Whisenand Region V Chairman The family business started in the early 1970s with railroad ties—the stone material that goes underneath railroad tracks, makes retaining walls, and so on. In 1983 the Whisenands opened a stone quarry, and then a retail location in 1986, and Whiz-Q-Stone has been selling hardscape to the landscape industry ever since.

Mike Whisenand, after growing up in this environment, spent several years in the transportation department at Dr. Pepper and then Albertson’s before finally coming back to Whiz-Q-Stone for good in the early 1990s. “The family business kept always calling,” he says.

Sales Rep for Garden-Ville/ Texas Organics Products Job functions include: Manage/ sell compost, mulches and amended soils to existing and future accounts; grow existing account base; sell material inventories to achieve annual objectives; maintain an accurate and complete data base on all existing and prospective customers; quote in concert with Sales Manager projects and materials both future and in real time; provide weekly documentation of sales efforts.

This position will deal with a diverse group of customers from landscapers to Landscape Architects.

Compensation: Health and Dental Insurance, Paid Time Off, Matching 401K, Auto Allowance.

Salary plus Commission commensurate with experience.

Send Resume to cbutler@ texasdisposal.com or visit www. tnlaonline.org for the complete job description.

“Mostly what I enjoy is working with the people. Our stuff makes patios, retaining walls, fireplaces, kitchens, and it’s so satisfying to see how excited people are because our products are used in what they’re doing.”

Get Results!

He was Region Chairman of TALC when the merger formed TNLA in 1999, and he enjoys dedicating his time to the Association. “I see companies that have grown because of the relationships, and the Association helps us to inspire each other. And I think it calls us to operate at a higher level than just the ‘above average’ thinking we see in a lot of our competitors.”

TNLA Green magazine & TNLA Website Combo (1 month) $55 for TNLA members $75 non-members

Mike and his wife enjoy traveling when they can, and they have three children: Derek, who serves as Region V Supplier Director and won the Young Leader Award last year, and two younger children who are 3 and 4 years old.

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TNLA Green only (1 month) $49 for TNLA members $61 non-members 75-word limit.

Credit card pre-payment required. u Download an order form.

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TNLA Green

October Region Meeting Schedule

Calendar

Region I San Antonio Area Tuesday, Oct 12 at City of San Antonio Planning & Development Services

October 2010 1–17 State Fair of Texas in Dallas.

27 2010 East Texas Nursery and Greenhouse Conference.

Region II Houston Area No October meeting

Region III East Texas Thursday, Oct 28 at J. Berry Nursery

Region IV Dallas Area Tuesday, Oct 12 at Southwest Wholesale Nursery

Region V North Central Texas Tuesday, Oct 19, location TBA

Region VI West Texas No October meeting

Region Vii South Texas No October meeting

Region VIII Central Texas Tuesday, Oct 12 at Newton Nursery For meeting times and additional information, please visit your regional homepage by clicking on your region above.

A dver t i se r s In de x

Download media kit or email: advertising@tnlaonline.org

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November 2010

1 TEIL Application deadline. Download Entry Form here.

2 Election Day. 17 Water Webinar Series - Ecological Approaches to Water Treatment.

Register at www.watereducationalliance.org.

December 2010

23 Hotel group rate and early registration deadline for TNLA Management Workshop.

January 2011 11 82nd Texas State Legislative Session begins.

11–15 Sports Turf Managers Association’s 22nd Annual Conference & Exhibition, Austin.

14–15 TNLA Management Workshop in Fort Worth.

20 Water Webinar Series - Nutritional Aspects of Water Quality. Register at www.watereducationalliance.org.

24–28 7th Annual Turfgrass Ecology and Management Short Course in College Station.

25–26 ANLA Masters in Landscape Business Management Class of 2013 starts in Louisville, KY. 27-28 STNGA Tradeshow in Conroe. CEUs available.

February 2011

18 Landscape Training Seminar in English & Spanish at the Dallas Arboretum. Up to 6 CEUs available.

For an up-to-date calendar of events, go to www.tnlaonline.org.

BWI Companies, Inc. . . . . . . . . . . . . . . . . . . .

Cycle Stop Valves . . . . . . . . . . . . . . . . . . . . . . .

Deep Fork Tree Farm . . . . . . . . . . . . . . . . . . . .

Dig Corporation . . . . . . . . . . . . . . . . . . . . . . . .

Ewing Irrigation Products . . . . . . . . . . . . . . .

FX Luminaire . . . . . . . . . . . . . . . . . . . . . . . . . .

Garden-Ville . . . . . . . . . . . . . . . . . . . . . . . . . .

Hermes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Horizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Hotchkiss Insurance Agency . . . . . . . . . . . . . 26 Living Earth . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 New Earth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 OHP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Propane Council of Texas . . . . . . . . . . . . . . . . 18 Submatic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Summit Plastic Company . . . . . . . . . . . . . . . 30

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S

e v a

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Systems • People • Marketing

J a n u a r y 1 4 - 1 5 , 2 0 1 1 • F t. W o r t h , T X Participants: ALL Green Industry Professionals In this innovative, hands-on, two-day workshop you will learn from experts how to improve the efficiency of your people, your systems, and your marketing!

Hilton Fort Worth

Karl Ahlrichs will help your business help your business communicate more efficiently, put your people into overdrive and help you see with a whole new vision (3-E!).

Jay Baer will help you harness the awesome power of the social Web! Use technology to efficiently market your business by taking what you know and moving to the next level!

Deadline: December 23, 2010 Group rate for the hotel and early registration

For reservations: 1-800-Hiltons (445-8667) Group Code: TNL Texas Nursery & Landscape Association • (800) 880-0343 • www.tnlaonline.org

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