n o i t a n i t s e D
tntmagazine.com/destination
n o i t a n i t s e D ABOUT TNT
TNT Magazine was established in 1983 as a black-and-white weekly news-sheet – pioneering free distribution in the UK. The magazine originally had a huge backpacker following, with ʻfresh off the boatersʼ from Australia, New Zealand and South Africa making a beeline for it as soon as they landed in the UK. However, as the traveller market has become increasingly sophisticated – now more ʻflashpackerʼ than backpacker – the magazine has seen its reader demographic change to incorporate a more mature, higher-earning, longer-staying, and more career-minded audience. Regardless of these changes, the TNT brand continues to attract loyalty and trust among Antipodeans and South Africans, and more than 25 years later is still regarded as ʻthe bible for travellers living and working in the UKʼ.
A UNIQUE AND TRUSTED INFORMATION SOURCE Through a combination of independent writing and user contribution, TNT has become a trusted source for travel, recruitment, accommodation and entertainment. Our wealth of experience gained from more than 25 years in the market, plus our pioneering approach and that of our readers continues to shine through our editorial content. Itʼs a combination thatʼs unique and the reason why TNT has become a trusted source for its readers - advertisers can harness this trust.
ENGAGING CONTENT
TNT Magazine keeps its readers engaged from start to finish. Our
60% 72% degree-educated or higher
say TNT is a brand they can trust
63% 31%
come to the UK to further their career
earn £30k+ per annum
sports coverage, entertainment listings, food and drink guides, and unrivalled travel news and features give readers what they want in a fiercely independent editorial package.
LOYAL AND DEDICATED READERS
The TNT brand is synonymous with Antipodeans and South Africans coming to the UK. From arrival and throughout the weeks, months or years here, they rely on TNT Magazine to decide where to travel, work, live and play.
THE TNT AUDIENCE TNT Annual ✱Source: Reader Survey 2009
“With so many changes in my seven years in the UK, there has, however, been one constant – TNT. I have been reading it since I arrived from South Africa and it is as much part of my life in London as anything else. I found a flat through TNT, and a job in the careers section, went to gigs recommended in the entertainment section, and lapped up the travel articles. Thanks for a truly fab mag, keep up the good work.” Trish, Acton Town
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SUPPLEMENT PROGRAMME
✱ Each supplement will be distributed in TNT Magazine. Readers can pull them out and use as a reference, giving each one a six to 12-month shelf life. ✱ More than 120,000 visitors to our website tntmagazine.com. ✱ More than 55,000 email subscribers to our weekly email newsletter TNT Extra. ✱ Additional copies of the supplements to be distributed externally. ✱ Each supplement will be distributed to more than 55,000 email subscribers. ✱ Supplements will be hosted and downloadable from tntmagazine.com.
Our range of supplements provides readers with all the information theyʼll need for their time in the UK and for all their travel plans. The relevant and focused editorial content delivers added value for readers, providing a pull-out-andkeep reference source and longer term, beneficial exposure for our advertisers. All adverts include a live hyperlink in the digital edition of the supplement and a web advert on the TNT website.
SPONSOR PACKAGE INCLUDES THE FOLLOWING: ✱ ✱ ✱ of ✱ of
DPS editorial. DPS advert. Logo on front cover the bound-in supplement. Hyperlink on the front cover the digital edition.
ADVERTISER BENEFITS AND DISTRIBUTION STATS
✱ 50,000 copies of TNT Magazine printed weekly and distributed through our network of bins, hand distribution, airports and supermarkets.
SECTOR
Travel Travel Travel Travel
SUPPLEMENT TITLE AND CONTENT
PUBLICATION DATE
Europe
July ’10
UK
September ’10
Afar
October’10
Winter
November ’10
SPONSOR PACKAGE
DPS EDITORIAL
DPS ADVERT
FULL PAGE
HALF PAGE
QUARTER PAGE
£4995
£3495
£2995
£1995
£995
£595
Your Editorial
WHAT’S IN IT FOR ME – BENEFITS FOR ADVERTISERS l
Advertoria
KEY BRANDING
Logo and key headline – reinforces the brand and ensures the reader is interested. On the digital version this will be a direct link to the vendor website.
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European
Horizons
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The advertorial is a template two-page insertion that incorporates all of the above elements. We will help to work with you on the general layout and content where appropriate. The cost of a DPS editorial is £3495. To book an advertorial in the TNT Destination supplement call 020 7341 6667.
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300-400 WORD EDITORIAL
To be used as you want. To promote a specific package deal or overview about who you are or what you do.
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