D Y N A M I C I N S T R U M E N T S
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Think L o c a ll y , Act Globally
In the arena of Energy there is now only one name to remember: Dynamic Instruments. Jan Taljaard, Managing Director and Gregory Roberts, Financial Director at Dynamic instruments speak with Erica Wark.
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Dynamic Instruments FEATURE
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ssentially, Dynamic Instruments design, construct, build and maintain the necessary infrastructures within power stations to keep energy dynamic and flowing. With international growth on the horizon many companies can lose grasp of the concepts which made them in the first place, but not at Dynamic Instruments a company still very committed to thinking and acting locally, no matter how wide its ambition spreads around the globe. It has been successful in South Africa because it has taken time to understand local markets and needs; primarily Dynamic Instruments identified a critical need for ongoing, affordable energy and power. It has remained competitive in the marketplace because 100 percent of what it offers comes from local content, giving the firm a competitive advantage in terms of price, and also strengthening the national economy. This all helps to make Dynamic Instruments the perfect partner for your projects. It is a company with decades of experience, and with many feathers in its cap. Its full list of competencies include: the design, supply, manufacturing or installation of medium and low voltage switchgear and cabling, small power and lighting, control instrumentation, fire detection, CCTV, intercom systems and panel manufacturing. Another key factor in its success is obviously the high standard of Dynamic Instruments’ work. The team at Dynamic Instruments pride themselves on finishing projects on time and within budget. This is an ethic fed from managing director Jan Taljaard who knows that “you’re only as good as your last project.” With this reputation being upheld the company has built a strong trust bond with each of its clients, and so, even if competitors are offering the same service, Dynamic Instruments find that customers are returning to them time and time again. www.southafricamag.com
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Dynamic Instruments FEATURE
“Once National utility provider Eskom experienced working with Dynamic Instruments they too have become regular return customers,” adds Taljaard. This working relationship provides great credibility for Dynamic Instruments within the industry. In fact, this credibility coupled with Dynamic Instruments’ fantastic service and execution of projects, means that it has experienced strong organic growth in customer base due to word of mouth recommendations within the industry. This does not mean, though, that the company rests on its laurels! Despite the vast increase in business since Taljaard founded the company in 1988 this has not altered the attention to detail or standard of Dynamic Instrument’s work. As a result of its high standards of service, quite amazingly, Dynamic Instruments has not actually embarked upon any advertising or ‘hunting’ activities, as the business just keeps on coming to them!
Think Locally, Act Globally Though Dynamic Instruments may have an international agenda, it also has a local one. All materials the company uses are locally sourced from within South Africa. Local content purchasing, and local labour 4
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are important business elements. With 350 employees, there is often opportunity for more numbers due to the nature of work being contractual, says Taljaard. Furthermore, this consideration of the needs and wellbeing of the local community does not stop at the doors of South Africa. If we look at a project which Dynamic Instruments carried out in Mauritius, the company already held an awareness that it wanted to offer to train local people through a core team of employees which they sent over for the project, leaving the area with not only the benefit to the business, but also to the local community. This ethos is something, which Dynamic Instruments still work to today.
On the horizon The most recent area it has received interest from is a Korean company looking for a partner to work on Power Projects in Sub-Saharan Africa. “Certainly work there is possible,” says Taljaard, and this is an ambition for Dynamic Instruments. Investigations into the projects are being undertaken at present. “To date business has been primarily focused within South Africa, however, examples of their work can also be seen at power plants in Mauritius and Angola,” Taljaard
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says. In response to the international opportunity for business Dynamic Instruments is considering a significant brand redevelopment, in order that it can be recognised outside of South Africa.
New Potential Projects Dynamic Instruments is currently a prequalified bidder for the supply of electrical cabling contract for the New Kusile power plant with Eskom. The majority of the contracts it has completed for Eskom have been providing cabling, so certainly they are in a good position with Eskom knowing of their work. “So, if you are looking for someone to undertake work of this nature then do get in touch with Dynamic Instruments; your perfect partner in energy field in South Africa, specialising in using local resources, caring for your local needs, and indeed wherever your business ambitions take you,” concludes Gregory Roberts, Financial Director. END
• Africa’s leading manufacturer and supplier of copper and optical fibre communication cables • Specializing in the manufacture of telecommunication cables for public network operators • Manufacture of an impressive range of measurement, instrumentation, control, data and security cables for use in commerce and industry • Production of optical fibre cable assemblies and cable joint closures and supply of cable accessories • Manufacture of silicon lined sub and micro ducts for the use in optical fibre networks • MERSETA approved technical training courses covering the spectrum from Optical Fibre theory through to cable installation methods
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