s n o i t a n i t s e D
tntmagazine.com/destinations
s n o i t a n i t s e D ABOUT TNT
TNT Magazine was established in 1983 as a black-and-white weekly news-sheet – pioneering free distribution in the UK. The magazine originally had a huge backpacker following, with ʻfresh off the boatersʼ from Australia, New Zealand and South Africa making a beeline for it as soon as they landed in the UK. However, as the traveller market has become increasingly sophisticated – now more ʻflashpackerʼ than backpacker – the magazine has seen its reader demographic change to incorporate a more mature, higher-earning, longer-staying, and more career-minded audience. Regardless of these changes, the TNT brand continues to attract loyalty and trust among Antipodeans and South Africans, and more than 25 years later is still regarded as ʻthe bible for travellers living and working in the UKʼ.
A UNIQUE AND TRUSTED INFORMATION SOURCE Through a combination of independent writing and user contribution, TNT has become a trusted source for travel, recruitment, accommodation and entertainment. Our wealth of experience gained from more than 25 years in the market, plus our pioneering approach and that of our readers continues to shine through our editorial content. Itʼs a combination thatʼs unique and the reason why TNT has become a trusted source for its readers - advertisers can harness this trust.
ENGAGING CONTENT
TNT Magazine keeps its readers engaged from start to finish. Our
66% 81% working full-time
70%
spend more than £1500 a year on travel
say TNT is a brand they can trust
29% earn £30k+ per annum
sports coverage, entertainment listings, food and drink guides, and unrivalled travel news and features give readers what they want in a fiercely independent editorial package.
LOYAL AND DEDICATED READERS
The TNT brand is synonymous with Antipodeans and South Africans coming to the UK. From arrival and throughout the weeks, months or years here, they rely on TNT Magazine to decide where to travel, work, live and play.
THE TNT AUDIENCE TNT Annual ✱Source: Reader Survey 2010
“With so many changes in my seven years in the UK, there has, however, been one constant – TNT. I have been reading it since I arrived from South Africa and it is as much part of my life in London as anything else. I found a flat through TNT, and a job in the careers section, went to gigs recommended in the entertainment section, and lapped up the travel articles. Thanks for a truly fab mag, keep up the good work.” Trish, Acton Town
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SUPPLEMENT PROGRAMME
✱ Each supplement will be distributed in TNT Magazine. Readers can pull them out and use as a reference, giving each one a six to 12-month shelf life. ✱ More than 120,000 visitors to our website tntmagazine.com. ✱ More than 55,000 email subscribers to our weekly email newsletter TNT Extra. ✱ Additional copies of the supplements to be distributed externally. ✱ Each supplement will be distributed to more than 55,000 email subscribers. ✱ Supplements will be hosted and downloadable from tntmagazine.com.
Our range of supplements provides readers with all the information theyʼll need for their time in the UK and for all their travel plans. The relevant and focused editorial content delivers added value for readers, providing a pull-out-andkeep reference source and longer term, beneficial exposure for our advertisers. All adverts include a live hyperlink in the digital edition of the supplement and a web advert on the TNT website.
SPONSOR PACKAGE INCLUDES THE FOLLOWING: ✱ ✱ ✱ of ✱ of
DPS editorial. Full page advert. Logo on front cover the bound-in supplement. Hyperlink on the front cover the digital edition.
ADVERTISER BENEFITS AND DISTRIBUTION STATS
✱ 50,000 copies of TNT Magazine printed weekly and distributed through our network of bins, hand distribution, airports and supermarkets.
TITLE
DATE
TITLE
Americas
June
Afar
October
Europe
July
Asia
November
UK + Ireland
September
Africa
January 2012
SPONSOR PACKAGE
DPS EDITORIAL
DPS ADVERT
FULL PAGE
HALF PAGE
QUARTER PAGE
£3995
£2795
£2195
£1495
£850
£495
DATE
Your Editorial
WHAT’S IN IT FOR ME – BENEFITS FOR ADVERTISERS l
Advertoria
KEY BRANDING
Logo and key headline – reinforces the brand and ensures the reader is interested. On the digital version this will be a direct link to the vendor website.
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European
Horizons
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The advertorial is a template two-page insertion that incorporates all of the above elements. We will help to work with you on the general layout and content where appropriate. The cost of a DPS editorial is £2795. To book an advertorial in the TNT Destination supplement call 020 7341 6667.
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300-400 WORD EDITORIAL
To be used as you want. To promote a specific package deal or overview about who you are or what you do.
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A short précis about the offer/ package deal/information provided. The digital version will allow you to link directly to this page and then to book or register details.
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CALL TO ACTION
A headline about what is in it for the reader – a discount, deal or something they need. The digital version will allow the reader to log their details or continue and
Some advice or information that the reader will find useful and have a degree of resonance with. On the digital version this can be an embedded video. John, Contiki Europe Tour leader
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Katie, European Horizons tour Summer 2010
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TOPFIVE
es!
COMMENT FROM ADVERTISER
KEY HIGHLIGHT
1. 2. 3. 4. 5.
COMMENT FROM A CUSTOMER A review or comment from a satisfied customer. Gives the vendor added credibility and provides readers with an opinion from a member of their peer group. This can also be an embedded video on the digital offering.
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TOP 5 LIST
Created by the vendor. A unique list or tip sheet about what is being promoted. Something that is quirky and is able to be used as a viral marketing tool and forwarded on to others who might not have seen the piece. To find out more: 020 1234 5678
www.contiki.com
FINAL BRANDING AND BASIC CONTACT DETAILS Gives the reader an easy point of reference to call or visit the vendor website.
s n o i t a n i t s e D Full Page
Quarter Page
180mm wide x 250mm high + 3mm bleed to all sides
Double Page Spread 360mm wide x 250mm high + 3mm bleed to all sides
Half Page 156mm wide x 111mm high
76mm wide x 111mm high