The Oracle - 9/10/10

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THE

Tennessee Tech University | Cookeville, TN | 38505

O

RACLE

Volume 94 | Issue 1 | Free in single copy | September 10, 2010

Constitution Day, debate approach TTU Creative Services

New campaign art emphasizes Awesome Eagle.

Tech to unleash awesomeness By ISSAC WRIGHT Staff Writer The image of Tech is about to change as the new “Unleash Your Awesomeness” marketing campaign launches in the coming months. The marketing department’s goal is to attract high school students to Tech, and doing this requires special campaigns. The most recent one, called “More Than Tech,” is being phased out for a new message about unleashing one’s inner potential. Full potential could include participating academically, athletically or socially. The new campaign, called “Unleash Your Awesomeness,” was conceived over the summer and tested favorably in two focus groups and a survey. Students are bombarded with college advertising throughout their entire high school careers, so the marketing department hopes to make Tech stand out among other universities. To help spread the word about Tech and how to “unleash awesomeness,” several billboards, a radio spot, a television commercial, and a Facebook campaign are planned. The radio commercial will be played in Cookeville, and the TV commercial will play on cable channels in the Nashville, Knoxville and Chattanooga markets. Billboards will be constructed in the same markets with the inclusion of Cookeville. The main target is high school students 19 and under. If successful, those students will apply to and attend Tech. Either way, Tech will have a new face in advertising with a new attitude: the attitude of busting out and unleashing something from within. This is a busy time for the Communications and Marketing Office. “We’re just really excited to start a new campaign. We hope it’s a good representation of the University,” Marketing Director Bobbie Maynard said.

Poll of the week

By BRITTANY RITZMAN Staff Writer

Tech’s sixth annual Constitution Day and the nonpartisan Highlands gubernatorial debate are scheduled to be held Tuesday on campus. Constitution Day is made possible through a $150,000 endowment left by former professor Nolan Fowler. Fowler’s endowment goal was for students to become more enlightened on the contents of the Constitution. “It isn’t every day that students have the opportunity to experience two events of this magnitude at their own campus,” said Lori Maxwell, event coordinator and political science professor. “I hope they are excited and will want to be a part of this.” Danna Young from the University of Delaware will headline Constitution Day. Young will be speaking at 5 p.m.

Photo Services

Derryberry Auditorium is decorated for Constitution Day.

Special Edition: Election Issue • How parking will be affected: page 2 • Students run for public office: page 3

Johnson Hall incident first of its kind at Tech Last week’s lockdown of Johnson Hall brought about a lot of concerns. According to Tech’s website, the evacuation of the academic building was around 12:30 p.m. Aug. 31. The lockdown occurred shortly after someone informed University police that a person with bullets was seen in a restroom in the building. Afterwards, a more thorough search of the building was conducted by police officers who were stationed there during the investigation. All classes in Johnson Hall were cancelled for the day and evening. Tech students were

also informed about the incidents by e-mail. An all-clear was issued around 2 p.m. James Jordan-Wagner, the College of Business dean, said that he had never witnessed such an incident at Tech. “It’s the first time since I’ve been here. I have been here for two years. It was reassuring to have the police be so responsive. They were here for our security.” Chas Hayes, a senior business major, was in the building when the lockdown was announced. “I was in this computer lab,” Hayes said. “I thought it was a drill. Next thing I knew, Tech police were patrolling the building. It was so sudden. I was skeptical until Cookeville police showed

up on the scene with assault rifles and guns. “I felt uncomfortable. Afterwards, a crowd started to form near the building. I’ve never been a part of a lockdown at Tech.” According Tech’s student handbook, carrying a gun on campus is prohibited. Such behavior may be regarded as a disciplinary offence. As stated in the student handbook, “State law prescribes a maximum penalty of six years imprisonment and a fine not to exceed $3,000 for having weapons on school property. Violation of this law is a felony. Even individuals with handgun permits may not bring handguns on property owned or operated by Tennessee Tech.”

sign up for TTUalert for text and e-mail alerts about : • campus emergencies • incelement weather tntech.edu/ttualert

IN THIS EDITION OPINION

Tech to play biggest game in OVC history - Page 5

in Derryberry Auditorium on political satire and the effect of programs such as “The Colbert Report” and “The Daily Show with Jon Stewart.” Young has said of political satire, “Democratic governments are suitable homes for and even require political satire to function well. I’ll be talking about how satire works cognitively to expose hypocrisy and bring to light criticisms of people and institutions without explicitly criticizing them head-on. Most importantly, I’ll reveal how and why this mechanism can be particularly effective as a form of persuasion.” This is a free event. Following the speaker, everyone will be invited to stay in the auditorium to watch a live simulcast of the Highland’s Debate taking place in the Bryan Fine Arts Wattenbarger Auditorium.

• Highlands Debate FAQ: page 2

By PAVEL KOSHKIN Staff Writer

Donate a canned good at Constitution Day, vote in gubernatorial straw poll. Results will be announced in The Oracle on Sept. 17.

Booker questions naming of New Halls - Page 4

Tech prepares to host gubernatorial candidates following Constitution Day activities

Buckner reviews Tame Impala’s “Innerspeaker” - Page 8

SPORTS

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