IMPERIAL BRANDS Imperial Chief Executive Alison Cooper displays myblu (left) and blu (right) vaping products.
Imperial Brands:
A Future Based on New Generation Products Chief Executive Alison Cooper looks into the crystal ball as 2018 draws to a close. Staff Report iscal 2018 was a successful one for Imperial Brands in terms of performance against its strategy, said Alison Cooper, Imperial chief executive. “I’m pleased with the progress we are making in creating something better for the world’s smokers.” New Generation Products (NGP) are Imperial’s focus now as the company aims on transitioning smokers to blu, a
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significantly less harmful alternative to cigarettes. “NGP also offers additive opportunities for our shareholders, and the success of the international rollout of myblu has put us in a strong position to further invest and accelerate sales growth in FY19,” says Cooper. In the tobacco area, Imperial is focusing on providing smokers with
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an evolving portfolio of high-quality brands. “Following our additional brand investment in tobacco over the past two years, we have increased Growth Brand volume, share and revenue in our priority markets,” she said. Overall, financial delivery for the company was strong, she added, “with revenue and earnings growth, high cash generation and a further dividend increase of 10 per cent. Capital discipline remains central to all our activities, providing funds for investment and enhancing returns. “We have the strategy, assets and capabilities to realize the significant opportunities presented by a changing
