PMI
A “Winnowing” Process Scuderia Ferrari will team with PMI to transform their joint mission. Staff Report MI has begun a new global initiative to transform the mission of Philip Morris International Inc. (PMI) with a clever name derived from the traditional process of “winnowing wheat,” that is, separating wheat from its chaff. In connection with its partner Scuderia Ferrari, PMI unveiled the new initiative—Mission Winnow—in Japan in early October to create engagement around the role of science, technology and innovation as a powerful force for good in any industry. The goals of Mission Winnow are, said André Calantzopoulos, Chief Executive Officer of PMI:
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• To let the world know how the company has changed,
• To share pride in the transformation that the people of PMI have achieved; • To communicate the companies’ dedication to rigorous science and innovation that can lead to a better future. “We will use this global platform as a window into the new PMI and to challenge preconceptions, as we know there are many who may have doubts about us and our motivations.” PMI’s partnership with Scuderia Ferrari provides the opportunity to build on many encouraging individual conversations with critics and supporters alike and reach out to a broad audience to engage at scale. The word “winnow” describes the meticulous and disciplined route that PMI is following to achieve its ambi-
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tious vision of a smoke-free future. The word—and PMI’s vision—is about focus, transparency, care and single-minded determination. “Winnow” originally referred to the removal of chaff from grain, but PMI notes that it has come to be used more broadly to describe the separating out of the unnecessary and the extraction of the good and the distinguishing of what is true from what is inaccurate or misleading. Scuderia Ferrari is the ideal partner for Mission Winnow because of the team’s passion for innovation and its drive to constantly improve in the quest for victory, said Miroslaw Zielinski, President Science & Innovation at PMI. “Through Mission Winnow, one can see that the two companies operate in very different fields but have a great deal in common. Success hinges on the passion of their people for the highest standards of performance in pursuit of overarching ambitions.” Mission Winnow does not and will
