Summer 2013
AGENT HANDBOOK
Welcome
Today Sotheby’s International Realty offers the very best in real estate brokerage to support your business. Our properties are populated by the brilliant Silicon Valley workforce, the executives who have hired them and the people who want to educate their children in what has been called the best place on earth. Many Silicon Valley home buyers bike to work, some drive a Tesla. We work tirelessly to provide them with the opportunity to purchase property that fits their diverse lifestyles, artfully uniting each individual with an equally unusual property.The high level of service, experience and integrity that the Sotheby’s International Realty organization brings to the table make all people feel extraordinary–confirming the high regard we hold for each and every client. Let’s look to your future together.
Jeanne Garde
Broker Owner CRB, CRS jeanne@jeannegarde.com c 650.740.1268 o 650.597.1844 f 650.597.1244
Jim Meader CEO jim.meader@sothebysrealty.com c 650.595.5900 o 650.597.1844 f 650.597.1244
Contents Build Your Business
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CMA Services
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Listing Process
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Listing Policies
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Escrow Transaction Process
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Escrow Transaction Policies
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Escrow Transaction Resources
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Listings & Lease Agreements
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Our Silicon Valley Market
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Sotheby’s International Realty–The Brand
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Sotheby’s International Realty–Global Marketing
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Sotheby’s International Realty–Collaboration & Press
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Sotheby’s International Realty–E-Magazines
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Sotheby’s International Realty–Brand Videos
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Exclusive to Today SIR–Lifestyle Videos
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Exclusive to Today SIR–Art Gallery
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Listings 6
Build your
• Understand the Brand and our competitive advantages • Watch the Brand Video
• Read through the Materials • Download the iPad App • Attend office meetings • Attend Sotheby’s International Realty events to build a referral newtwork • Always prepare a CMA • Use your first.last@sothebysrealty.com email address • Add your contacts to Inkswitch/Resora to keep in touch with your clients • Like our Facebook page and repost our posts • Take the time to create excellent listing text for SEO and more leads • Use our recommended photographer • Have a personalized e-magazine to send to your clients
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• Build a great bio for your CMAs and e-magazine • Make more money by starting at 6%
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Business
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Our full line of stationery products provide a professional, consistent impression each and every time. Each piece is easily ordered online via our dedicated product Studio. Agent Benefits: The consistency of our products helps to solidify brand awareness and recognition around the globe.
@sothebysrealty.com Email @sothebysrealty.com email platform available through our business partner, USA.net. As a member of the Sotheby’s International Realty® network, you have the option to receive a free, forward only email account or you may purchase a more robust, web-based mailbox. Either case, your vanity email will appear as {YOUR NAME} @sothebysrealty.com.
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Listings
The listings our network represents are automatically distributed to some of the most highly visited websites in the world.This online listing distribution platform, powered by List Hub, also offers a robust reporting platform to measure online activity and results which help to properly guage interest levels of potential buyers. Country Life Frontdoor.com Frontdoor’s Openhouse.com Great Homes Network Homes.com Home Finder International Herald Tribune JamesList New York Times PropGoLuxury.com REAL-Buzz Smarter Agent The Telegraph Trulia.com Wall Street Journal Yahoo.com Zillow 6
Obtain our Listing Distribution Presentation Page that highlights our distribution program and mentions how ListHub now powers our distribution wheel for our network.
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GRAPHIC UNAVAILABLE REPLACE THIS
CMA
Services
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We can assist you in completing your CMA.You should have already created a custom bio with our Marketing Team which will be in cluded in the CMA. Allow 2-day turnaround–submit to Jxhxjxl Souxles_somebody@todaysir.com To get started we just need the following information: •Property address •5-15 comps–MLS numbers •Listing Price Range
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Presentation Covers Your printed listing presentation can be even more distinctive by utilizing a professional cover to neatly bind the pages into–quickly and easily in your office. Choose from the blue linen hard bound or ivory soft bound cover–both include a positioning line for the brand. A company imprint is also available for custom orders. Agent & Consumer Benefits: The professional appearance of both the Sotheby’s International Realty presentation covers and folders creates a significant point of differentiation with the client.
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LISTING
Process Required Listing Documents
Order Photography
Listing Launch Paperwork–complete and turn
Order Photography–Choices
in to Joe, Erin or Michael within 72 hours of
Photography Order Form
taking the listing
todaysir.com–order directly or
Full Seller’s Packet
email XXXX
Listing launch Form–1 page
Photo Order Form–we order for you
CAR Listing Documents
Marketing Paperwork
Seller Authorization for CLUE–Property ID, JCP
To have your listing posted on the sothebysre-
BAREIS Authorizationo to Exclude
alty, todaysir, specialty and List Hub web sites
Sign Order
the CREST form must be completed by the
Additional Forms as Applicable
agent
ABA of Co-Listing with another Broker–ap-
CREST EDGE
proval required
For assistance with initial Inskwitch setup for
AAA if sharing a listing with another TodaySIR
Flyers, Brochures,Website and E-Blasts. Allow
agent
24-48 hours, first come first served. Agents
Referral Agreement CAR or Sotheby’s Interna-
have access to the platform. Photos and full
tional Realty
text to be provided in the form below>
Disclosures_not necessary to submit.
Optional Marketing Order Form
For your convenience. CAR Disclosure Packet Non-CAR Disclosure Packet
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LISTING
Policies
Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Et harumd und lookum like Greek to me, dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda. Et tam neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam makes one wonder who
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would ever read this stuff?
ESCROW TRANSACTION
Process 24 Hours Contract Paperwork
• Understand the Brand and our competitive advantages • Watch the Brand Video • Read through the Materials • Download the iPad App • Attend office meetings
• Attend Sotheby’s International Realty events to build a referral newtwork • Always prepare a CMA 3 days before Contingency Removal Fill out TodaySiR Square Foot Advisory with all numbers and have Buyer sign. Review file for missing documents before the contingencies are released! 3 days before Close of Escrow Turn in the complete file to the Office Manager
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Submit any final missing documents in one submission prior to close.
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ESCROW TRANSACTION
Policies • Company DRE is #00000000
• For Referrals–EIN# is 68-0000000
• Transaction Coordinators are optional unless you have not provided complete files.Then you will be required to use a TC • We ned the original documents (paper) unless the contract is Docu-signed. • You can submit HOA documents and your communication log on a CD with the closed file. • Your payment will only be released upon review and completion of the file. Allow a minimum of 2 business days. • Do not have any documents signed after Close of Escrow. • You are responsible for following al of our checklists and may take on personal liability for failing to follow escrow policies. • Escrow Checklists are as follows:
• Full Buyer Packet
• Today Escrow Checklist–see xxx for special types of transactions
• San Francisco Escrow Checklist
• Vacant Land Escrow Checklist
• Lease Checklist–see the lease section following this section
• Some Discolosures can be located Zipforms in the E-Pubs Library.
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ESCROW TRANSACTION
Resources
CITIES IN SAN MATEO COUNTY (City links will open in a new window) Town of Atherton
Foster City
San Bruno
Tel: (650) 752-0500 Fax: (650) 688-6528 atherton@ci.atherton.ca.us
Tel: (650) 286-3200 Fax: (650) 574-3483 info@fostercity.org
Tel: (650) 616-7058 Fax: (650) 742-6615
Belmont
Half Moon Bay
Tel: (650) 595-7408 Fax: (650) 637-2982
Tel: (650) 726-8270 Fax: (650) 726-9389
Brisbane
Town of Hillsborough
Tel: (415) 508-2100 Fax: (415) 467-4989
Tel: (650) 375-7400 Fax: (650) 374-7475
Township of Broadmoor
Menlo Park
Tel: (650) 755-3838 Fax: (650) 877-5425
Tel: (650) 858-3380 Fax: (650) 327-5497
Burlingame
Millbrae
Tel: (650) 558-7200 Fax: (650) 342-8386
Tel: (650) 259-2334 Fax: (650) 259-2415
Town of Colma
Pacifica
Tel: (650) 997-8300 Fax: (650) 997-8308
Tel: (650) 738-7300
Daly City
Town of Portola Valley
Tel: (650) 991-8000 Fax: (650) 991-9459
Tel: (650) 851-1700
East Palo Alto
Redwood City
Tel: (650) 853-3100 Fax: (650) 853-3115
Tel: (650) 780-7000 Fax: (650) 780-7225 mail@redwoodcity.org
Fax: (650) 359-6038
townhall@portolavalley.net
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San Carlos Tel: (650) 802-4100
San Mateo Tel: (650) 522-7000 Fax: (650) 522-7001
South San Francisco Tel: (650) 877-8500 Fax: (650) 829-6609
Woodside Tel: (650) 851-6790 Fax: (650) 851-2195 https://maps.google.com/ma ps?q=cities+of+San+Mate o+County&ll=37.679473,122.497559&spn=1.473 794,1.941833&oe=utf8&client=firefox-a&channel= fflb&fb=1&gl=us&hq=cities+ of&hnear=San+Mateo,+Cali fornia&t=m&fll=37.679473,122.497559&fspn=1.473794,1. 941833&z=9
ESCROW TRANSACTION
Resources
CITIES IN SANTA CLARA COUNTY (City links will open in a new window) Cambell
Milpitas
Santa Clara
77 Harrison Ave Campbell, CA 95008 Tel: (408) 866-1991
455 E Calaveras Blvd Milpitas, CA 95035 (408) 586-3000
Cupertino
Monte Sereno
969 Kiely Blvd Santa Clara, CA 95051 Tel: (408) 615-3140 santaclaraca.gov
21979 San Fernando Ave Cupertino, CA 95014 Tel: (408) 777-3140
18041 Saratoga-Los Gatos Road Monte Sereno, CA 95030 Tel: (408) 354-7635 Fax: (408) 395-7653
7351 Rosanna St Gilroy, CA 95020 Tel: (408) 846-0400
Los Altos 51 S San Antonio Rd Los Altos, CA 94022 Tel: (650) 948-9427
Los Altos Hills 51 S San Antonio Rd Los Altos, CA 94022 Tel: (650) 948-9427
Los Gatos 600 N Santa Cruz Ave Los Gatos, CA 95030 (408) 354-0278
13777 Fruitvale Ave Saratoga, CA 95070 Tel: (408) 868-1252
Morgan Hill 100 Edes St, Morgan Hill CA 95037 Tel: (408) 779-037
Mountain View 1 Amphitheatre Pkwy Mountain View, CA 94043 Tel: (650) 967-4040
Palo Alto 1276 Harriet St Palo Alto,CA 94301 Tel: (650) 329-2436
San Jose 4235 Zanker Rd San Jose, CA 95134 Tel: (408) 945-5381
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Gilroy
Saratoga
ESCROW TRANSACTION
Resources CAR LEGAL HOTLINE
CAR offers the attorneys with the most experience with California Real Estate and CAR contracts.The legal hotline is a free service available to our agents. Email legalhotline@car.org; Or call 213-739-8282 Monday through Friday from 9am to 6pm and Saturday from 10am to 2pm.
SIGN ORDINANCES http://sanmateocounty realtors.com/community-resources/sign-ordinances
TRANSACTION COORDINATORS Name email Name email
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Name email
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ESCROW TRANSACTION
Resources ESCROW CHECK LIST
ESCROW CHECK LIST
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&
LISTINGS LEASE AGREEMENTS Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Et harumd und lookum like Greek to me, dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda. Et tam neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam makes one wonder who would ever read this stuff?
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&
LISTINGS LEASE AGREEMENTS Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Et harumd und lookum like Greek to me, dereud facilis est er expedit distinct. Nam liber te conscient to factor tum poen legum odioque civiuda. Et tam neque pecun modut est neque nonor et imper ned libidig met, consectetur adipiscing elit, sed ut labore et dolore magna aliquam makes one wonder who
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would ever read this stuff?
YOUR SILICON VALLEY
Market
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SILICON VALLEY REPORT CARD
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Statistics SILICON VALLEY SALES
An influx of young employees from established and newly public tech firms including Facebook Inc. FB -0.82% and LinkedIn Corp. LNKD -1.07% have increased demand. The result: plenty of bidding wars. Earlier this week in Saratoga, a plain-looking ranchstyle home with three bedrooms, two baths and 1,352 square feet sold for $930,000— $180,000 more than its listing price—after receiving 36 offers in just nine days on the market, says Jaleh Taghipour, the listing agent.
Silicon Valley School Scores – Print | School Rankings Website | Statistis Function on BAREIS How to do custom stastistics with TrendVision How to do customs with Clarus Market Metrics – Pricing Analysis How to do custom statistics with Clarus Market Metrica – Market Dynamics
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theBrand
SOTHEBY’S INTERNATIONAL REALTY
Sothebysrealty.com 10 times the visitors as Christies Our brand’s ability to distribute property brochures across our entire international network is a clear point of differentiation for marketing a home. Listings that are $1.5M (USD) and above qualify for this program whereby brochure copies are sent to all real estate offices within our network as well as specific Auction House locations.There are five options to choose from that range from
Egallery Listings over 1.5 million to over 600 offices worldwide
local to more defined regional distribution.
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SOCIAL MEDIA Our dedicated social media presence connects our brand and the listings we represent to our global community of real estate influencers across multiple social networking channels including Facebook, Google+, LinkedIn, Pinterest,Twitter,YouTube and blogs. Agent and Consumer Benefits: Provides additional opportunities to tap into connected
http://www.facebook.com/sothebysrealty
https://twitter.com/sothebysrealty
http://sirluxuryrealestate.com
get a TODAY Pinterest page
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communities of consumers and influencers to market properties globally.
Marketing
SOTHEBY’S INTERNATIONAL REALTY GLOBAL
Download the iPad App! Using your iPad:
1. Go to members.sothebysrealty.com
2. Select 2013 Marketing tab
3. Click the button
Summer 2013
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty© brand has partnered with an distributes properties to the most significant media companies and real estate-foxused websites in the world. To measure results, the Sotheby’s Internal Realty brand provides a property view report including view and inquiry statastics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually.
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E-Magazine about Listing Distribution
E-Magazine about Global Media Partnerships
E-Magazine about sothebysrealty.com
E-Magazine about Social Media
E-Magazine about the mobile app for clients
E-Magazine about Sotheby’s Auction House
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Press
SOTHEBY’S INTERNATIONAL REALTY COLLABORATION WITH THE Interactive. Accessible. Engaging. Our 2013 media strategy is designed to deliver 700 million impressions in an effort to drive incremental brand awareness and direct leads to our network members. The New York Times received over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYtimes.com/realestate section every month. More than 30 million Sotheby’s International Realty network listings are displayed in search results annualy. The International Herald Tribune, IHt.com, is the global Edition of The New York Times and includes the “Great Homes and Destinations” real estate section, providing a global property search tool and featured lifestyle and destination content and articles that discuss great places to live worldwide.
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Magazines
SOTHEBY’S INTERNATIONAL REALTY
RESIDE is our brand’s award-winning, proprietary magazine, featuring ®
luxury homes and lifestyles from around the world. Several regional issues exist and are distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial, global lifestyle features and more. Additional distribution is derived from the development of a master edition which includes all the pages of the regional books and is sent to a targeted list of Auction House clientele who are recipients of the Sotheby’s At Auction magazine. Each issue of RESIDE is also created as an eBook for electronic marketing/distribution. Agent Benefits: RESIDE magazine can be seen as a significant point of ®
differentiation from the competition when on a marketing presentation. It can also attract potential buyers as well. Client Benefits: It creates additional exposure for the seller’s home and
Summer 2013
the distribution to Auction House clientele who receive the Sotheby’s At Auction magazine targets a more affluent and savvy consumer.
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e-Books
SOTHEBY’S INTERNATIONAL REALTY
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BrandVideo SOTHEBY’S INTERNATIONAL REALTY
The Sotheby’s International Realty YouTube channel is a destina-
tion providing limitless exposure for the properties and lifestyles represent-
ed by our network, opening doors to the most magnificent homes available anywhere and at any price. All property videos featured on our YouTube brand channel are easily shared through our social media outlets and are formatted for viewing on mobile devices in an effort to create viral appeal through powerful, real-time engagement experiences. Agent and Consumer Benefits: Opening the doors to the most magnificent home available anywhere and at any price can create additional exposure for our valued seller clients.
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EXCLUSIVE TO TODAY SOTHEBY’S INTERNATIONAL RE
Lifestyle
Today Sotheby’s International Realty puts at your disposition, the possibility of creating short videos to promote the Silicon Valley lifestyle and pass on the excitement of the Silicon Valley lifestyle to potential home buyers. Do you love fashion, are you an art collector, does your daughter aspire to an Olympic equestrian career? Believe it or not, there are some good restaurants in your neighborhood. Let home buyers know about them! Reserve the television studio for a few hours and tell us about yourself or talk about your listings. Let’s create even more excitement around the au-
Summer 2013
thentic Silicon Valley.
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Videos
EALTY
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EXCLUSIVE TO TODAY SOTHEBY’S INTERNATIONAL RE
Lifestyle
To accomodate agents who live to the north of our flagship office, Today Sotheby’s International Realty has opened a classically modern office space in Burlingame, California, the northernmost city of Silicon Valley. Talk about Hillsborough–one man’s definition of The Good Life. And naturally, we have partnered with Gallerie CITI, on our ground floor, a Contemporary Fine Art gallery with a strong stable of San Francisco Bay Area artists. Inviting. Discreet. Savvy. Refined. Working in perfect harmony with the Sotheby’s International Realty brand.
Art on the Peninsula 1115 Howard Ave, Burlingame, CA 94010
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info@GallerieCiti.com www.GallerieCiti.com 650-577-3799
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EALTY
1250 San Carlos Ave #101 San Carlos, CA 94070 38 • 1115 Howard Ave Burlingame, CA 94010