marketing strategies
Top 10 digital marketing strategies to Help You attract, acquire and retain patients 2.
By Anna Davies, Whiteboard Marketing
Make Your Website Work for You
Gone are the days of patients simply calling their neighborhood dentist for an appointment. If you want to thrive as a practice, you need to adjust to today’s digitally driven consumer mindset and invest in strategies across the digital marketing ecosystem to reach your prospective patients.
Your website is a window into your practice, and its look and ease of use gives potential patients their first impression. You need a website that not only looks sleek and modern but is also designed to convert new patients. This includes features like:
Here at Whiteboard Marketing, we know how to put together the right combination of strategy and services to help our dental clients succeed in patient attraction, acquisition and retention. Here’s where we start:
Clear calls to action (CTAs), so patients are prompted to take action like schedule an appointment. Mobile-responsiveness, so patients can access your site on both their cell phone and their desktop.
1.
A clear, cohesive color scheme and professional photos of your staff.
Plan Ahead
No marketing idea will ever succeed without strategic planning. To develop a strong marketing plan for your practice, you need to dedicate the time and resources to identifying what your goals are for growing your practice and evaluate how your ideas will work together to obtain your desired outcome.
At Whiteboard Marketing, these are standards for each site we build and maintain for our clients.
3.
Working with a trusted marketing partner is an excellent way to start. For example, at Whiteboard Marketing, we work closely with our clients utilizing our proprietary process to ensure they have a marketing roadmap that sets them up for both short- and longterm success.
Modernize Your Patient Experience Today’s patient is constantly online, and they expect their dental practice to be, too. We recommend implementing 24/7 conveniences on your website so it can convert new patients even when your office is closed. Popular features that meet the needs of your modern patient include:
50
