Axia Branding Brochure

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Axia empowers businesses and institutions with strong brands that get seen. We amplify marketing with compelling messages that get heard. We plan, design and implement wayfinding programs to help people find their way to your destination. We enhance environments with experiential graphics that help create great experiences. Axia provides solutions that move businesses upward and communities onward.



It’s not what you say that makes heads turn, it’s how you say it.


A well-crafted message can have a powerful impact on those who hear it. To insure it is heard, it needs to be illuminated. That’s where Axia comes in. Everyone knows that a picture is worth a thousand words. We create pictures that make words worth listening to. Strong visuals amplify targeted messages. We turn heads in your direction so your message is heard.


Wear your colors proudly.


Some people think a brand is a logo–a common misperception. A logo is a visual cue that helps create an identity. It merely represents the brand. A brand is a distinctive and valued promise that enables consumers to more easily choose one place over another. In simple terms, it is the perception people have of you despite your intentions. Axia’s brands are based on four key considerations: understanding the client’s objectives, their target audience, their competitors’ strengths and weaknesses and their unique offering.


Axia propels brands with highly effective visual communications. In order for brand awareness to grow, everything from print advertising to social media must have a consistent look and feel. All elements must speak the same language and in a clear tone. Axia recently provided the design for Total Destination Marketing’s efforts to rebrand Tillamook County in Oregon now known as Tillamook Coast.



Developing effective brands requires us to understand the cultural relevance of our client and their product. This helps a brand feel authentic and to be taken seriously. One of the key brand goals is to gain credibility and trust.

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Axia partnered with Great Destination Strategies to develop a regional brand for the Russian River Resort Area in Sonoma County, California. A second phase of the program included the design of a wayfinding system to tie Russian River communities together and to help package the region as a unique and selfcontained destination.


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A joint venture between Axia and Total Destination Marketing resulted in a vibrant brand for Mankato, Minnesota. What helped to make the brand successful was the dedication and complete buy-in by the City, the Visit Mankato CVB and the community,

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Products

V E H I C L E

GROUP T H E N A G I CO

MORE COVERING

P R O P E R T Y

Whether you drive a SUV or ride a Harley, NAGICO has coverage to protect you. Our auto insurance policies provide peace of mind through comprehensive coverage, which compensates you for loss or damage suffered after a range of adverse events, including collision, theft, fire, malicious damage, flood, and hurricane. We also offer Third Party Liability of property damage, which protects you in the event that your vehicle is involved in the injury of another individual, and can be bundled with your comprehensive policy or purchased à la carte to suit your needs.

A homeowner’s property is typically his or her largest and most prized asset. With our comprehensive homeowner’s insurance, your home and its contents, including your personal belongings, are covered should an unfortunate event arise. Of course, not all coverage is right for every homeowner and every home, and that’s why we offer several levels and types of coverage to suit your individual circumstances. In addition to the basic coverage needed for your dwelling, we also provide coverage for medical expenses, public liability, travel, legal expenses, credit cards, death and even domestic animals.

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Products M A R I N E

B U S I N E S S

For the many of us who live and play in the islands, water activities are a way of life. With a NAGICO private yacht or boat policy, you can truly relax and enjoy your boat or personal watercraft. The same breadth of coverage we offer car and motorcycle owners is true for owners in this category as well. From the smallest dinghy to the longest sailboat, NAGICO will cover your vessel on water or on land against the perils of the seas, natural and manmade disasters, theft, malicious acts, collision, acts of piracy and more.

We take your business as seriously as you do. That’s why we offer a full spectrum of coverage to ensure that every aspect of it—from its commercial vehicles and vessels to its goods, property, and other tangible investments—are fully protected. Our business coverage also features third-party liability policies and coverage for those who work within your organization. With the tightening of corporate governance standards, those at the helm are more vulnerable to the risk of personal liability than ever before. NAGICO will cover director-level management and officers, as well as employees and their spouses in both local and worldwide jurisdictions. Related to that is professional indemnity, which is essential for accountants, lawyers, doctors, architects, IT consultants, business advisors, real estate agents, contractors and other professionals who may be vulnerable to bad-service claims or clients claiming a loss as a result of negligent advice. From theft to business interruption to construction, if there’s a potential threat to your business or risk involved in the work that you do, we have a policy designed to protect you.

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One of Axia’s largest and longest client relationships is with NAGICO Insurances based in St. Maarten. For eight years, Axia has served as NAGICO’s agency of record. Axia maintains all of their visual communications including advertising, print collateral, web media, fleet marking, office signage, event graphics and product branding.



Vehicles are moving billboards. They can reach more customers with the least investment over a long period of time. They serve as powerful brand reinforcement.


Axia and their partner, Great Destination Strategies, worked closely with South Alaska Tourism Council to develop a brand for Alaska’s Inside Passage which is comprised of several towns and communities.

Get eye to eye with Alaska. Start planning now!

AlaskasInsidePassage.com

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Go with the ow

After the branding program was completed, Axia continued to serve SATC as their creative agency of record providing marketing support and various creative services.

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We have powerful friends on the inside

alaskainfo.org



Axia designed a brand identity for an auto dealer in St. Maarten. The program included a logo, tagline, business collateral, facility signage and a website.


The City of Burlington, Iowa realized they needed a new brand but didn’t have the funding for a full branding initiative. The Greater Burlington Partnership contracted with Axia to develop a wayfinding program with an essence of brand. Since the city’s brand was outdated not conducive for a strong branded wayfinding presence, Axia offered to abbreviate the branding process and expedite an identity at a fraction of the cost. The final logo was derived from Burlington’s two primary attractionsthe classic architecture and the historic Snake Alley which is older than San Francisco’s famous Lombard Street.



Gulf Shores, Alabama was another successful collaboration between Axia and Great Destination Strategies. Bill Baker from Total Destination Marketing was included on the team for the initial branding phase. The team helped to produce materials for the official brand launch event. A future phase included a regional wayfinding program.


Where lingering moments await

Where forever memories are made

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Metallic: Silver, Gold SURFACE TEXTURES Standard Options: Matte, Stipple, Slate

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The company was founded in 1924 and is located in Montrose, Colorado.

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Best Signs is a national sign fabricator based in Montrose, Colorado. They brought Axia in to improve their outdated brand and to help develop and promote new products for two newly acquired sign system lines. bestsi

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Custom Design Configuration

Lucent offers a versatile assortment of configuration options to consider in the design of any sign system. Combined with light from natural or artificial sources, subtle shadows and reflections offer dimension that adds visual interest while ensuring clarity, contrast and readability in your sign.

Rich second-surface colors behind jewel-like polished edges of an elegantly shaped sign, reflect ambient light and tastefully harmonize with contemporary interiors. Our custom Lucent solutions add new dimensions to interior signage while supporting function and meeting ADA requirements.

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Surface texture detail Stipple surface texturing is fingerprint resistant.

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CALIFORNIA

The Central California City of Oxnard contracted with Cygnet Strategies to explore graphic refinements to their brand previously developed by Roger Brooks International. Axia was asked by Cygnet to help design logos for the City and the CVB. Two style guides were produced to help support the use of the identities.


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Cascade Ponds Day Use Area 16km

Cascade Mountain

The Rocky Mountain Legacy Trail stretches from Canmore to Banff in Alberta, Canada. Axia designed an identity, trail head signage and printed trail maps.

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Many different users enjoy the Rocky Mountain Legacy Trail. Expect to see families, beginners, and advanced users who might be on foot, on bikes, skateboards, or roller skis. Travel with care, share the trail, and be considerate of all users.

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Valley View Day Use Area 8km

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This trail is a multi-use recreational paved pathway between the Town of Canmore and the Town of Banff. The scenic trail is 20km long and has minimal elevation change. It follows the Bow River and offers spectacular views of the valley. It’sTrail official trailhead Information Centres Easy is located at the Travel Alberta Visitor Washrooms Intermediate Trailparking information Centre where public is also available. Users can also travel Rest Areas Advanced Trail between the two town centres, linking the Legacy Trail with different pathways, cycling lanes or sidewalks, for a total of 23km. 1/16/14 2:17 PM

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Rundle Riverside Trail

This trail can be combined with the Legacy Trail for the more adventurous people. It is a multi-use dirt fire road between the Banff Springs Hotel and the Goat Creek parking lot on the Spray Lakes / Smith Dorien Road (Hwy 742). The trail hugs the Rundle Mountain Range and follows Goat Creek. It is 19km long and has a 150m elevation change. The trail is easier from Canmore to Banff as it goes downhill in a Westerly direction.

This trail can also be combined with the Legacy Trail for the advanced mountain bikers and trail runners. It is a technical singletrack trail that runs along the southern bank of the Bow River. This trail spans 19km and has about 300m of elevation change between the Banff Springs Golf Course and the Canmore Nordic Centre.

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ROAM

Visit Roamtransit.com for more information. The ROAM buses conveniently connect the Town of Canmore and the Town of Banff for an easier return option after a trip on the Legacy Trail. All buses have bike racks and run every hour between the two towns. The fare is $6 for adults (half price for children and seniors) and the service is available between 6am and 9pm weekdays, as well as 9am and 7pm on weekends and holidays.


Axia provides a great product – creativity. It is at the center of all that we do. Our process follows a diligent methodology rooted in thorough research, strategic thinking and dedication to fulfilling our client’s objectives. Axia’s focus is on combining high level design execution with intelligent strategy. This sets us apart from many of our competitors. We’re not driven by the prospect of winning awards. We are, however, driven by the desire to provide winning results for our clients. To find out how Axia can help move people in your direction, email us at: connect@axiacreative.com


Branding Identity Print Design Wayfinding Web Media Advertising Event Graphics Illustration Motion Graphics Interpretive Product Design Point-of-Sale Storefront Production


USA • Wellington Professional Centre | 12161 Ken Adams Way | Studio Suite 110Y1 | Wellington, FL 33414 | axiacreative.com Canada • Fish Creek Executive Centre | Suite 205 | 259 Midpark Way SE | Calgary, Alberta | T2X 1M2 | axiacreative.ca


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