Axia Wayfinding Brochure by Avia Design Group, Inc.

W A Y

Axia plans, designs and implements wayfinding programs to help people find their way to places. We infuse brand into wayfinding systems to help create great place experiences. Axia provides solutions that move businesses upward, institutions forward and communities onward.

A journey should be as memorable as the destination.

A memorable place experience begins with the journey there. Wayfinding illuminates the path and enables visitors to spend more time experiencing a place rather than searching for it. Axia employs both art and science to assure function is strengthened by well-designed form. We help businesses and destinations become more visible and findable by developing branded wayfinding programs set them apart from their competitors. We plan, design and implement strategic plans that bring people to places more efficiently and help create a positive experience of discovery.

Follow the Brand Wear your colors proudly.

Town of Canmore gateway

Branded wayfinding is an important component of a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people through environments to a way of transforming places into destinations.

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Developing a branded wayfinding program is process driven. Axia has developed a seven-step process to ensure that all tasks required to achieve a successful program are systematically followed for maximum results. We continue to add refinements to our methodology to respond to current trends and technologies. Each year we look for ways to increase efficiency, reduce cost, and facilitate better communication between our team and clients.

An Axia wayfinding program includes three or more of seven basic function groups. Guidance signs lead people to places. Identification signs announce points of arrival. Orientation signs provide points of reference. Influential signs encourage a specific action. Information signs educate or entertain. Regulatory signs control behavior for safety or to protect. The enhancement group includes art and other visual elements that enhance an environment.

R E N ESS AWA TIVATION MO ILITATIO ERIENC XP

Audience

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Brand awareness through advertising is the direct method of making people aware of a business or community. People are motivated to visit a business or community through strategic and targeted messaging. Guide signage facilitates navigation to a destination. A wayfinding system infused with a brand helps to create a memorable place experience. A positive place experience will keep people at a destination longer, encourage return visits and results in word-of-mouth recommendations.

In order to develop a branded wayfinding program that delivers both strong functionality and inspirational form, we tap into both sides of our collective brain. We treat our projects as a science as much as an art. Before creative visuals are conceived, we strive to understand our clientâ&#x20AC;&#x2122;s objectives, challenges and opportunities. The Axia team includes both thinkers and creators who work together to render results that exceed our clientsâ&#x20AC;&#x2122; expectations. This is the Axia way.

Trailhead identity for the Rocky Mountain Legacy Trail

Town Centre Elevation Place Nordic Centre Three Sisters Pkwy

Town gateway

Vehicular guide

Crosswalk marker

Recently, Axia completed a comprehensive wayfinding program for the Town of Canmore, Alberta. We took their existing brand and brought it into the Canmore family of sign types. The

Washrooms

100m

Visitor Info

200m

Destination Max 19x

50.5m

Destination Max 19x

75m

Trail Name Max 19xx

150m

Trail Name Max 19xx

300m

complete program included gateway signage, vehicular guides, pedestrian guides, informational kiosks, trail signs, park idenitification and thematic regulatory signage.

Trail Name Max 21xxxx

3.5k

Trail Name Max 21xxxx

4.5k

Trail Name Max 21xxxx

10.3k

Additional Description Max 31xx Additional Description Max 31xx Additional Description Max 31xx

TOWN CENTRE

Elephant le derp anonymous sandwich money cool woman hammer just. Clinton cuteness overload avengers in viverra steve jobs pokeman amnesia nap gentlemen.

Town Centre Map

Admire hac the avengers poker face humor win sister why keyboard. That a homework angry birds in amet charlie sheen essay oboma really? Venenatis donut facepalm college

happy peter griffin ipsum star wars. Drink nother to do here bacon men not bad final week jackie chan morbi puking rainbows top hulk rebecca black. Derp facebook scared true story no bad bart close enough strangers if you know what i mean forever alone. 9000 panda monday weekend father sit feel like a sir read note finals. Luke hulk crying monday movies le girlfriend anonymous charlie sheen the avengers silent hill geek. Scumbag oh stop it, you

TOWN CENTRE

humor friendzoned that

accepted architect bra games always dog collection homer troll. Dummies okay loki happy in class derpina dolar brother lol

Informational kiosk

Service club sign

Parking guide

Pedestrian guide

Trail guide

Map TBD

Regulatory signage

Originally designed by Todd Mayfield while serving as design director for the Douglas Group in Washington DC, Axia has been providing design and production assistance for Swarthmore Collegeâ&#x20AC;&#x2122;s campus wayfinding system for over 10 years.

Campus Gateway

Parking area signage

Science Center

Passenger Drop-Off For: Admissions Parrish Hall McCabe Library

Rooms 101 - 114

On Level 2

Rooms 101 - 114

Admissions Parking Dupont Parking North Entrance

MS Rooms 101 - 114

PA CB

199 Rooms 101 - 114

Rooms 101 - 114

101

You Are Here

Rooms 101 - 114

On Level 2

Science Center directory map

You Are Here

Biology Dept Office 201

Accessible Restrooms

Chemistry & Biochemistry Dept Office 177

Stair

Computer Science Dept Office 239

Elevator

Cornell Science & Engineering Library

Eldridge Commons

Mathematics & Statistics Dept Office 135

Physics & Astronomy Dept Office 131

Martin Hall

B CL EC

CS MS PA

Level 1

Secondary entrance identity

Vehicular guides

Science Center directional and room identity

Science Center entrance graphics

Campus directory map

Parking identity

Vehicular regulatory signage

Building identity

Accessible signage

6'-4" 3'-7"

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Armstrong Woods 1mi

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Chamber

Rio Nido Scenic Route

Monte Rio

UBLIC

Armstrong Woods 6" Downtown

3'-9"

Side Street Shop Fine gifts for everyone

Johnsons Beach

2 Blocks North

Off Main Store Trinkets & Treasures

1 Blocks North

ABC Restaurant American Cuisine

Ahead this block

3'-9"

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XYZ Cafe

Coffee & Sandwiches 2 Blocks North

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3'-6"

Side Street Shop

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Fine gifts for everyone

2 Blocks North

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Off Main Store Trinkets & Treasures

1 Blocks North

ABC Restaurant American Cuisine

Ahead this block

XYZ Cafe

Coffee & Sandwiches 2 Blocks North

2'-3"

2'-0" 1'-6"

Vehicular guides 2'-7" 4'-2"

Parking area identity

3'-1"

Pedestrian guide

Restoom identity

Beach identity

Axia partnered with Great Destination Strategies to develop a regional brand for the Russian River Resort Area in Sonoma County, California. A second phase of the program included the design of a wayfinding system to tie Russian River communities together and to help package the region as a unique and selfcontained destination.

Facility Name

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Regulatory signs

River landing marker

Community gateway sign for Guerneville

Axia worked with Ecos Communications in Boulder Colorado to design a wayfinding and interpretive sign program for the Colorado Chautauqua.

Learning and Playing in Nature Chautauqua’s next-to-nature setting encouraged separation from the workaday world. Yet even recreation took on a moral mandate within the Chautauqua Movement’s dedication to “useful leisure.” By 1915, the frenzied recreational pace prompted cottagers to institute Quiet Hours–to rest before the next activity.

Scrambling and tramping in Boulder’s foothills proved an exhilarating experience for many Chautauqua-goers. Founded in 1906, the Colorado Chautauqua Climbers Club counted 2,000 people on its summer outings in 1923.

A special experience calls for a picture! During Chautauqua’s early years, “Rocky Mountain Joe” (Joseph B. Sturtevant) “tuck” many a face.

Like hundreds of other chautauquas across the country, the Colorado Chautauqua drew from pool of speakers and performers who traveled the circuit. Daily programs gave the highlights, like this one from 1911.

After camping overnight, Chautauquans watch the sunrise. Campers were advised to wear hob-nailed shoes (with spikes), two pairs of hose (stockings) and a heavy sweater. Ladies wore skirts, of course!

Archives, University of Colorado at Boulder Libraries

Commitment to self-improvement has long been the American way, and was considered sacred by the chautauqua movement. Adult students gathered in the Academic Hall’s “chapel room” for lectures and classes.

Music, theater and oration—these expressive arts played a key part of everyday activities. Chautauqua-goers participated in instruction and performances during the day, then watched the professionals every evening.

Carnegie Branch Library for Local History: Boulder, Colorado

Tabernacle of Learning

Entertainment as Enlightenment Mary Galey Collection

cultural activities held in an inspiring natural setting, and encouraged healthful physical recreation.

Chamberlain Collection (1899)

Carnegie Branch Library for Local History: Boulder, Colorado

When the “Texas-Colorado Chautauqua” opened on July 4, 1898, Boulder joined a major movement sweeping

Colorado Chautauqua Cottagers

Movement Uplifts and Inspires

Carnegie Branch Library for Local History: Boulder, Colorado (1912)

Easy access to nature and the mountains made this site in Boulder perfect for a chautauqua. Ladies in bonnets, gentlemen in suits, children in knickers and jumpers—all scaled the Flatirons together.

Horizontal interpretive panel

Midst the glory of the mountains, ’neath a blue and wondrous sky Lies Chautauqua, winsome beauty, sure delight to heart and eye. from “Chautauqua Rally Song”

outings according to difficulty—one to ﬁve “degrees.” Nearby Royal Arch received third degree status, but was later downgraded.

Vertical interpretive panel

Entertainment as Enlightenment

cultural activities held in an inspiring natural setting, and encouraged healthful physical recreation.

Carnegie Branch Library for Local History: Boulder, Colorado

Tabernacle of Learning

Entrance identity

Dining Hall CMF Office Lodging Offices Auditorium Community House

Interpretive sloper sign

1 3/8" 3"

Dining Hall CMF Office Lodging Offices

2 1/4" 1" 3 1/8"

2" 2 1/4" 1" 3 1/8"

1 3/8" 3"

Directory map

Chamberlain Collection (1899)

Carnegie Branch Library for Local History: Boulder, Colorado

When the “Texas-Colorado Chautauqua” opened on July 4, 1898, Boulder joined a major movement sweeping

Colorado Chautauqua Cottagers

Movement Uplifts and Inspires

Axia partnered with Great Destination Strategies and Total Destination Marketing to develop a regional brand for Gulf Shores, Alabama along with a comprehensive wayfinding system. The project included gateway signage, facility identities, vehicular guides, street banners, regulatory signage beach access signs and retail district signage.

Beach Pavillion

Street banners

Orange Beach Beaches 1 905 West 1 st Street

Council Chambers Administrative Services Finance/Revenue Public Works Recreation/Cultural AďŹ&#x20AC;airs

City gateway

City Hall identity

Vehicular guide

Public restroom guide

District identity

Moâ&#x20AC;&#x2122;s Landing Park 18068 St. Hwy. 180

Regulatory signage

Facility identity

Vehicular guide

The Greater Burlington Partnership contracted with Axia to develop a wayfinding program with an essence of brand. Since the cityâ&#x20AC;&#x2122;s brand was outdated and not conducive for a strong branded wayfinding presence, Axia offered to abbreviate the branding process and expedite an identity at a fraction of the cost. The full wayfinding program included city and district gateways, facility identities, vehicular and pedestrian guides, parking guides, informational kiosks and regulatory signage.

Welcome Center Auditorium Snake Alley Capitol Theater Amtrak

City gateway

Vehicular guide

Parking guide

District identity

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Informational kiosk Pedestrian guide

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Facility identity

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Regulatory signage

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Downtown Snake Alley Capitol Theater

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6'-0" (Approx)

Notes:

For several years, Axia 11 has worked with Ecos Communications in Boulder on signage for the Denver Zoo in Colorado. A complete pedestrian wayfinding system has been designed along with exhibit signage, facility identities, office signage and interpretive graphics.

11 3"

4'-1/2"

3 1.2

1 3 1/2"

10 10"

Z OO AD MIN IS T R ATIO N

5 1.2

1 1.2

Z O O A D M I N I S T R AT I O N

6'-0" 5'-2" 2 1.1

1'-9 1/2"

303.444.ECOS (3267) fax 303.444.3730

P R E PA R E D F O R :

Entry Plaza P R O JE C T :

Denver Zoo P R O JE C T P H A S E :

Design Intent SH EET DESC RIPT IO N S:

Trailhead

6 1/2" 4'-4"

4 1.2

S H E E T S T AT U S :

Preliminary Draft

P R O JE C T T E A M :

10'-10 "

1'-8"

14'-6"

1'-10 1/2"

4'-2"

E C O S C O MMU N I C AT I O N

2028 17th Street Boulder, CO 80302

Office identity

2'-2" 3

1. Hardwood/steel plate sandwich base supporting aluminum sculpture. 2. Sanded and sealed cedar (W1) post. 3. Porcelain enamel pan over 1/2" expanded PVC sheet. 4. Frosted glass with fabricated copper (M1) cap. Glass receives 1/4' thick aluminum (M2) letters. 5. Fabricated aluminum (M3) pan containing removable Scotchprint panel. 6. Iron thru-bolt painted flat black. 7. Flamed stone (S1) slab. 8. Stainless steel fastener with PVC collar. 9. Perforated metal (M4) sheet. 10. Vinyl(V1) letters (3.5" English, 2" Spanish) applied to laminated cedar (W1) planks, bolted between posts, capped with fabricated copper (M1). 11. 1/4" thick aluminum (M3), 2 dimensional bird silhouette, mounted to 1/2" Ă¸ aluminum (M3) rod. Design to come. 12. PVC collar covering thru-bolt. 13. Concrete foundation (engineering details from licensed mechanical engineer required).

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Project manager

Designer

Draftsperson

Checked by

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ÂŠ ECOS Communications Inc. All rights reserved No part of this document may be reproduced o utilized in any form without prior authorizatio from ECOS Communications Inc.. This documen serves as a device to communicate design inten only. Fabrication and installation of th products represented herein will be derived from shop drawings produced by the contracte fabricator or from these drawings with prio special arrangement.

2 1.2

4'-4" 6

Store identity

S H E E T I S S U E DAT E :

04.04.03

PA G E 1

FRONT ELEVATION

SIDE ELEVATION

Directory map

Penguin exhibit graphics

Restaurant identity

Zoo entrance identity

Axia provides a great product – creativity. It is at the center of all that we do. Our process follows a diligent methodology rooted in thorough research, strategic thinking and dedication to fulfilling our client’s objectives. Axia’s focus is on combining high level design execution with intelligent strategy. This sets us apart from many of our competitors. We’re not driven by the prospect of winning awards. We are, however, driven by the desire to provide winning results for our clients. To find out how Axia can help move people in your direction, email us at: connect@axiacreative.com

Branding Identity Print Design Wayfinding Web Media Advertising Event Graphics Illustration Motion Graphics Interpretive Product Design Point-of-Sale Storefront Production