Canmore Planning Summary

Town of Canmore, Alberta Wayfinding Program Planning Summary September 30, 2013

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CONTENTS Overview Preface

3

Objectives

3

Symbol Glossary

4

Project Timeline

5

Project Area Assessment

Existing Devices

Gateways, Arrivals & Decision Points

10

Ingress Vehicular Routes

11

Pedestrian Routes & Decision Points

12

Destinations Stakeholder Interviews

6-9

13 14 - 17

Proposed Wayfinding System

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Wayfinding Message Hierarchy

18

General Recommendations

19 - 22

Design Criteria

23 - 24

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

2

OVERVIEW

establish aesthetic features that celebrate Canmore’s social,

Furthermore, the goal is to develop a system that is expandable

cultural and economic health of the community.

and easily maintained. At the end of the implementation phase, existing Design Intent documents provided by Axia will be

This document represents Axia Creative’s summary of the site assessment and planning tasks which precedes and will influence

Pedestrian guides, information kiosks and trailblazers will improve

combined with as-built drawings and product maintenance

the creative process.

the town wide bicycle and pedestrian route system and decrease

information provided by the fabricator. This combined document

vehicular use.

will become a program manual for system maintenance and future additions.

Preface On June 17th, 2013, Todd Mayfield from Axia Creative visited

A clean and well-maintained wayfinding system in economic

Canmore to begin the official site assessment and project kick-off

centers tells visitors they are in a thriving and safe community. It

Canmore belongs to its citizens. It is important to gain public

for Canmore’s wayfinding initiative.

attracts new businesses and encourages residents to congregate

consensus along the way. Although it is impossible to make

there.

everyone happy and to meet all personal expectations, Axia, in partnership with the Canmore wayfinding team will make efforts to

After meeting with the team and discussing the objectives of the visit, a tour of the project area was conducted. Conditions were

The new Canmore brand has been used in print and digital

involve the public in the early stages of the design phase. This will

observed and preliminary photos were taken.

media to strategically market the community. Tourism Canmore

be facilitated, in part, during a public concept presentation prior to

Kananaskis (TCK) has made effective strides in this effort.

final design development.

On Tuesday and Wednesday, eight stakeholders were interviewed.

Wayfinding and other visual communications in the Canmore

Each interview generated valuable information and insight that will

environment will help promote the brand and generate a positive

At Axia, we are committed to maintain the highest design

be considered in the development of the program.

sense of place for visitors. It will also strengthen community pride

standards possible, always listen with both ears, employ intelligent

in its residents.

rationale and take a methodical approach to developing solutions that make sense and not just make our portfolio look good.

All day Thursday and Friday morning, Todd explored Canmore and neighboring areas. During this time, an extensive photo

A successful system will tie parts of the community together and

inventory was conducted using a digital camera with geo-tagging

serve as a visual catalyst to create the perception that Canmore

technology. The photo series were uploaded to a Picasa map for

is a well-packaged and organized destination. It will contribute

reference.

to making Canmore a better place. By enhancing the aesthetic perception of the environment, the overall experience visitors and

On Friday afternoon, the team met for a site visit recap and further

residents have of Canmore will improve.

discussions on the wayfinding objectives.

Another objective is to build a system that is not only designed Objectives

well, but designed responsibly. This requires the use of

The Canmore wayfinding program is an initiative that supports the

replenishable and recyclable materials. Where possible,

goals set forth in the Town of Canmore Strategic Plan. In addition

components of the system will incorporate green methodology.

to its primary goal of improving visitor navigation through Canmore

This in itself will generate community pride and result in great PR

and to its destinations, especially to the Town Centre, it will help

for Canmore.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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SYMBOL GLOSSARY Device Types Wayfinding sign systems vary in size and complexity. Depending on a

A

Art (Decorative) - Sculptures, murals and architecture in the environment

B

Banner - Hanging fabric graphics, usually from street light standards

C

Conditional - displays information about the status of an event, activity or venue

several levels of vehicular and pedestrian guide signs, kiosks, directories,

D

Display - Wall-mounted or free-standing promotional graphics

interpretive signs and trailblazers. Each unique program incorporates a

E

Exhibit (Interpretive) Tells a story about a place, object or event, often with graphics

F

Flag - Typically used to display a city, state or country identification symbol

FP

Flag Pole - Used to display a flag or pennant.

A successful wayfinding system includes seven basic function classifications that

G

Gateway - Marks arrivals to counties, provinces, states, cities, towns and districts

are communicated through strategically placed devices:

H

Highway Sign - managed by the USDOT (US) or Alberta Transportation (Canada)

1. Promotion

ID

Identity - Identifies an area, facility or event.

K

Kiosk - Free standing structure provides visitor information

L

LED - Electronic message sign

5. Information

M

Area Map - displayed within a kiosk or as a stand-alone orientation device

6. Regulation

N

Notice - Communicates a notice of information.

O

Outdoor Billboard - Large advertising devices placed alongside streets and highways

P

Pedestrian Guide - Provides guidance for pedestrians to places within walking distance

have developed a device type designation format that is used in this summary

R

Regulatory - intended to control or prohibit behavior or an action

and will be used in future project documents.

S

Street Sign - Identifies roads and streets at route intersections

community’s density and geographical size, a wayfinding sign system can be as simple as a few guide signs on Main Street or as complicated as a comprehensive program with landscaped gateways, district demarcations,

combination of device types that are customized to perform within a specific environment.

2. Orientation 3. Guidance 4. Identification

7. Enhancement Each of these classification groups include several definitive device types. We

ST

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Structure - Used as a landmark, device support or environmental accent

T

Trailblazer - Used to mark specific vehicular, bike or pedestrian paths

V

Vehicular Guide - Provides route navigation for vehicular traffic

W

Warning - Provides cautionary messages that promote awareness

X

Existing Sign to be removed or demolished.

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT TIMELINE PHASE/TASK

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

Phase 1A-Project Area Analysis Review previous plans and studies

Review applicable regulations

Collect and study brand assets

Interview stakeholders

Site assessment

Identify arrival points & destinations

Identify decision points

Identify traffic flow

Photo existing conditions

Evaluate & recommend web-based media

A

K

Planning & Research

E

Establish sign types & devices

Establish design criteria

Create online collaborative map

Create project website

Planning Summary

Phase 1B-Wayfinding System Design

Identify potential device locations

Concept draft

Public presentation

Concept/presentation Summary

Provide probable costs

Design Development

Design Summary (on-site meeting)

Interface with transportation official

Mock-up specifications/production

Mock-up on-site review

I

L

Define messaging concepts

O

D

Concept Generation

H

B

Y

Develop preliminary system framework

A

R

Strategy

Refinements Phase 1C-Tender Documentation Preparation

Bid Documents DRAFT

Bid Documents BID READY

Production Art

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT AREA ASSESSMENT: Existing Devices Primary Highway Guide Signs Located on the Transcanada Highway into Canmore.

H

Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

G

Secondary Highway Guide Signs with Multiple Panels Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

Secondary Gateways Located on routes after exiting the highway before a visitor enters the Town Centre.

Secondary Highway Guide Signs Located on internal routes off of the Transcanadian Highway.

H

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Vehicular Guide Signs Located at key decision points throughout Canmore and its communities.

V

Brochure Dispensers Located on metal Town Centre kiosks under Town Centre maps.

Older Vehicular Guide Signs Branded with an older town logo, marking routes to municipal destinations.

V

K

Town Centre Intersection Located on Railway Avenue after Elevation Place just before entering the Town Centre.

G

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Town Centre Maps Located on metal Town Centre kiosks.

Service Signs Located on secondary gateways.

Tourist Signs Located on routes to featured resort and tourist destinations.

Bike Service Kiosk Located in two locations in the Town Centre.

K

K

G

H

C

K

G

H

Metal Kiosks Located in the Town Centre.

Wood Kiosks Located at public parks and community recreation areas.

K

Older Vehicular Guide Signs Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

V

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT AREA ASSESSMENT: Existing Devices Vehicular Guide Sign Guides visitors to the Town Centre.

V

Vehicular Guide Sign Guides visitors to Spray Lakes.

Vehicular Guide Sign Guides visitors to parking areas.

V

Primary Gateways Located on the Transcanada Highway at the Northwest and Southeast entries into Canmore.

V

Vehicular Guide Sign Old version. Guides visitors to parking areas.

V

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Vehicular Guide Sign Directs vehicular traffic to the information centre.

Banners Vinyl street banners hung throughout Canmore.

B

V

Vehicular Guide Sign Directs vehicular traffic to the Nordic Centre.

V

Pedestrian Guide Sign Located on walking/ biking trails at key decision points.

P

V

V

V

P

Vehicular Guide Sign Guiding visitors to the Town Centre area.

Vehicular Guide Sign Directs vehicular traffic to hospital. Combined with pedestrian guide to washrooms.

Vehicular Guide Sign To parking areas and boat launch.

C

V

V

Pedestrian Guide Sign Located throughout the Town Centre.

Vehicular Guide Signs Iconic, highway type directionals.

Vehicular Guide Signs Directs vehicular traffic to golf course.

V

Outdoor Billboard Promotional display for Canmore Kananaskis.

O

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT AREA ASSESSMENT: Existing Devices Regulatory Located on restricted street curbs.

R

Regulatory Located at dog park.

Regulatory Located at boat launch.

R

Regulatory Located at campground.

R

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Regulatory Located on barrier gate.

R

Regulatory Located at Trail Head.

Regulatory Off-leash dog park and Quarry Lake.

R

R

Regulatory Temporary signs used for events.

R

R

R

R

R

Regulatory Located at park near river.

Regulatory (Barricade) Street bollards used to restrict vehicular traffic.

Regulatory Accessible parking restriction.

Regulatory Located at off-leash dog park.

C

R

R

R

Regulatory Temporary signs used for events.

Regulatory Located at off-leash dog park.

Parking Area Identity Iconic identity sign for public parking area.

Regulatory Located at campgrounds.

R

ID

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT AREA ASSESSMENT: Existing Devices Municipal Facility Identity Civic Centre

ID

Public Facility Identity Identifies arrival to golf course.

ID

Public Facility Identity Identifies arrival at public park.

ID

Municipal Facility Identity Recreation Centre

ID

R

E

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E

Trailblazer Marking bike routes.

T

Visitor Centre Identity Located near the northwest exit off of the Transcanada Highway.

ID

Area Map Located at trail heads

M

Notice Notifying public that this is a Block Parent community.

Street Identities Custom street identity signs within resort and private development areas.

ID

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Identity/Area Map Located at the entrance to the Nordic Centre.

Street Identities Located on all town streets that are not within resort or private development areas.

ID

Notice Notifying public to bring wood without bark for pest control.

N

ID

ID

Municipal Facility Identity Public Works

C

ID

ID

Municipal Facility Identity Elevation Place

Crosswalk Identity Marking crosswalk areas. Also serves as an alert to vehicular traffic.

N

Exhibit/Interpretive Interpretive panel with information and graphics.

E

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROJECT AREA ASSESSMENT Gateways, Arrivals & Decision Points

Existing primary gateway location

Primary Arrival Routes Secondary Arrival Routes Primary Gateways (Highway) Secondary Gateways (Street) Tertiary Gateways (Town Centre)

N

Decision Points

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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N

PROJECT AREA ASSESSMENT Ingress Vehicular Routes

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

13

STAKEHOLDER INTERVIEWS

All stakeholders agreed that exit 93 into the Three Sisters

Avenue is all there is to Canmore. These instances do not allow

development gives the impression that it is the main entrance into

visitors to get a true sense of the Canmore experience. The initial

On August 13th and 14th, eight key stakeholders were interviewed.

Canmore. One person suggested that the green highway sign just

impression is unimpressive and leads many day travelers to just

The goal was to collect information, opinions and ideas for

before it should be changed to read: “Canmore Scenic Route”.

travel through without knowing about the actual Town Centre area or the surrounding amenities.

consideration in the development of an effective wayfinding program for the town of Canmore. Each interview yielded valuable

It was also suggested that at exit 91, signage might convey

information that will be digested and considered during the creative

something like: “Canmore Industrial”.

It was also suggested that since the railway divides the Town Centre from Bow Valley Trail, improve or add signage along the

process. Surprisingly, there were few opposing opinions. In fact, many of the comments were repeated or stood in corroboration

All were in agreement that traveling on the Transcanada Highway

with others.

from the Northwest, exit 86 is the desired entrance into the Town

street connections to the Town Centre from Bow Valley Trail.

Centre. The prominent first stop off of this exit is the Alberta

The addition of pedestrian signage along walkways and alleyways

This summary is a collection of key points drawn from the

Information Centre which is the location of the new Canmore

to the Town Centre, food stores, restaurants and shops from

interviews. Duplicated information or those that are closely aligned

Legacy Trail head. Once visitors enter the parking area, is not

the walkway along Bow Valley Trail was recommended. Another

have been distilled into common points. For this reason, individual

apparent that Canmore can be accessed through the Southern

suggestion was to remove the trails that are parallel to the railway

stakeholder names will not be attributed to specific comments.

point of the lot. It was suggested that additional signage may be

tracks, but retain the crossing connections. Others feel that the

needed guiding travelers to Mountain Avenue and to adjoining

trails that parallel the railway tracks are widely used by locals and

routes leading to the Town Centre.

should remain.

on the green guide signs along the Transcanada Highway should

One of the stakeholders stated that traveling from Calgary, to

It was suggested to let visitors know that it is a ten-minute walk

be changed or augmented to strategically guide visitors to specific

Canmore/Banff, highway signs do not mention Canmore, instead

from the Bow Valley Commercial area to the Town Centre. This

routes into Canmore.

include Banff. It was suggested the Alberta Transportation should

comment led to the statement that most points within Canmore

be lobbied to add Canmore to more Northwest bound highway

are within walking distance and should be promoted as such.

Transcanada Highway Most interviewees suggested that some of the messages displayed

Most interviewees shared in the opinion that the “mustache”

signage on the Transcanada Highway.

The current state of Bow Valley Trail encourages a “drive-through”

rampway (exit 89) should serve as the primary entrance into Canmore for Northwest-bound traffic. Furthermore, it was stated

Bow Valley Trail / Town Centre Connections

mentality. Vehicular traffic tends to pick up speed and there is

that the current design of the “mustache” is not efficient and should

It was stated that there are three main commercial clusters in

nothing to slow traffic down or to promote awareness of other

be reconfigured to become a shortened right turn next to the

Canmore, the Bow Valley Trail business area, Railway Avenue

Canmore opportunities. Suggestions included adding landscaping,

cougar point development for Northwest bound traffic directly to

business area and the Town Centre commercial district also known

curbing and visible crosswalk devices.

the overpass into Canmore. It was suggested that this could free

as the Town Centre.

One idea was to introduce visual elements that plainly mark

up the mustache area for an iconic building or the development of a pedestrian bridge and additional parking to connect pedestrians

A few stakeholders talked about the standing perception by most

pedestrian crosswalks on Bow Valley Trail. Additional crosswalk

into the Town Centre.

visitors that Bow Valley Trail is Canmore’s Main Street and is

signage may not be the answer, nor would speed bumps or new

perceived as the Town Centre. Many visitors also assume Mountain

paving markings have the desired results.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

14

STAKEHOLDER INTERVIEWS, continued It was stated that some driving lanes will be narrowed to include

along with the signs within the centre are old and unwelcoming.

A stakeholder commented on the need to remove signs that no

The opinion is that they diminish the centre’s value as a primary

longer serve a viable purpose or are in dilapidated condition.

destination.

Remove any outdated/irrelevant signage such as directions to the

bike lanes.

Vehicular Guide Signs

curling rink that is not necessarily a tourist or visitor destination.

Gateways

It was noted that branding is missing from vehicular guide signs

It was warned that too may signs can have a negative impact on

There was a recommendation to remove the primary gateway sign

and that some destinations are not properly represented.

an environment and that sign pollution can result in navigational confusion and missed messaging.

before the Three Sisters Parkway exit. A new gateway should be constructed at exit 89.

The primary gateway before exit 86 should be redesigned but

The pervading opinion is that current guide signs are not effective for several reasons and should be replaced by brand-supportive

Pedestrian Guide Signs

signs that make navigation to key destinations more efficient.

It was suggested to clearly mark pedestrian routes with guide signs and area maps, especially from the hotel areas to Bow Valley Trail

remain located where the existing structure is now.

It was suggested that the wayfinding system include a device It was also recommended that both Secondary Canmore gateways

that promotes special events such as the Triathlon, 24 Hours of

be replaced with new signage and but remain in existing locations.

Adrenalin, Highland Games, Folk Fest and others. Directional signs

It was also suggested to add signs that encourage exploration and

should accommodate seasonal event messages i.e. street closures

guide visitors to areas that are in need of more pedestrian traffic.

An idea was floated that Town Centre gateways could be added

and traffic re-routing.

Many commented on the need to improve sign to washrooms and

to both ends of the Town Centre area. It was suggested that During peak events, both four-way intersections on Main Street get

could be designed to help establish a grand sense of arrival. These

congested and backed-up. It was suggested that alternate route

structures may also serve as supports for signal lights.

signage be added. Also, signalized pedestrian cross walks would

Trail Signage

help to improve traffic flow.

It was noted that the town trail system has been improved but

with banners be placed at each gateway area.

marking and mapping paths needs improvement.

An idea was offered that trail maps should be clearly identified as

Identity Signs

internal signage does not provide consistent connectivity. The

being either provincial or town maintained/unmaintained to better

Many thought that Quarry Lake/Off-leash Dog Park should receive

same goes for Quarry Lake, Grassy Lakes trail head, and other

manage or redirect incoming phone calls. This will also serve as a

an identity sign at the entrance on Spray Lakes Road.

hiking/biking trail heads.

liability protection.

It was also noted that public parks and recreation areas could

In two interviews the fact was mentioned that there are many

It was suggested that trail area maps be designed with the same

receive standard, branded identity signs.

weddings during the summer at places such as golf courses and

character and with the same graphic conventions as all other

Quarry Lake. The suggestion was offered to add better guide

Canmore maps. They should include you-are-here indications and

signs to these areas.

a level-of-difficulty rating.

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Stronger and more frequent guide signs are needed along the routes to the Nordic Centre. There is ample highway signage but

The condition of the Nordic Centre entry sign was brought up. This

R

info centres.

monumental intersection structures, much like those used in Banff,

It was suggested that large banners or additional dedicated poles

C

crossings and through connectors into the Town Centre.

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

15

It was agreed that stationary maps should be positioned as “right-

This person went on to say that current parking signs don’t

read”, oriented to the viewer’s point of view. Maps would include

efficiently guide people to available parking areas. The parking area

It was noted that the “Trexafe” program is being decommissioned.

you-are-here icons. Printed and online maps would be designed

identity signs could be redesigned and moved to better locations.

It was also brought up that Engineering and Planning have been

with the same graphic vernacular. Better printed maps should be

working on another trail signage system. It was agreed that

designed and given to hotels for free distribution to visitors.

STAKEHOLDER INTERVIEWS, continued

Individual parking lots may need to convey a unique identity to reinforce a visitor’s memory of where they parked.

this program should be incorporated into the comprehensive wayfinding system so it can have more consistency and support a

One idea was that existing kiosks in the Town Centre should be

more unified brand.

retrofitted to integrate with the comprehensive wayfinding program.

It was suggested to include maps at parking areas that identify neighboring parking opportunities when specific lots are full.

An idea offered was to Indicate kilometer distance to specific

One interviewee suggested to Include a kiosk between the new

points. Also include emergency phone numbers.

Cougar Creak pedestrian underpass and Bow Valley Trail.

Banners Most interviewees agree that the current banners are not working.

Information Kiosks & Area Maps

Another suggested installing an information booth / kiosk at the

The revamped kiosks in the Town Centre have increased service

Nordic Centre to direct people to other trail and biking destinations

awareness. People use them more now that a new map has been

throughout Canmore.

The opinion is that they are too small and hard to read.

The idea of clustering banners together in groups with the same design or color scheme to help define an area was offered. This will

added. The new brochure dispensers have demonstrated an increase in visitor brochure use. Brochures are showing up in more

We were told that when placing kiosks or upgrading existing ones,

visitors hands.

use both sides for information. Do not leave large blank areas.

unify the perceivable environment.

Include maps, and maybe provide a postable area with cork or

It was suggested that Town Centre banners should be consistent,

There was a suggestion to create brochures that feature specific

other tackable surface so people can post on them. It was said

larger and made from better quality material. They should be more

Canmore attributes. Icons can be designed to represent these

that if you don’t provide an area for people to post messages, they

attractive and vibrant. They should bring color to the Town Centre

features on brochures as well as area maps, signage and a

will end up all over poles and message panels anyway.

especially during the winter months.

There was a request that kiosks in park areas should remain as

Misc. Comments

It was requested that additional kiosks be implemented at every

designed but should receive new brand-supportive maps and

A suggestion was made to design and apply decorative graphics

major gathering point, each parking lot, Town Centre gathering

graphics.

on the blank back walls of Elevation Place, Sobeys and Canadian

downloadable Canmore app.

Tire stores. Trees could be planted to help block the large blank

places, key destinations, hotels, visitor centres, etc.

Park kiosks should have some information about the location of

areas.

TCK has been planning an interactive kiosk program to be placed

dog parks and where they are allowed, where they need to be

in hotel lobbies. It was agreed that it will be appropriate to work

leashed and where they can run free.

It was felt that he Information Centre can be difficult to get to.

with the Canmore wayfinding team to coordinate these efforts. It

Parking Areas

Guide and identity signage to the centre should be improved. A

may be possible to unite available funding for this initiative.

It was stated that Canmore doesn’t have a parking problem. It has

second visitor centre could be added at another location.

a parking signage problem.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

16

STAKEHOLDER INTERVIEWS, continued

Centre. The area can be a little dead at times. If shops remained open longer, more pedestrian traffic would be encouraged and

One person said that the centre should always have someone

allow visitors to spend more dollars there.

operating it while open. This will enhance personal experience with a local representative. Live personnel will be able to promote

Several of the interviewees were asked it they preferred the name

upcoming events and recommend activities and Canmore

Downtown, Main Street or Town Centre to represent the retail

attractions.

heart of Canmore. The vote was split between Downtown and Town Centre. We also asked if Visitor Centre, Information Centre or

The value of QR codes was discussed. One stakeholder believes

Welcome Centre was preferred. Information Centre was the most

they are not used much anymore. It is recommended they not be

popular.

incorporated into the Canmore wayfinding system. Instead display download links to a free Canmore app. This would be more effective and more frequently used by visitors.

Special thanks to those who participated in the stakeholder

We also learned that the Canmore Kananaskis group has funding

An idea is the pathway to a solution.

A dream is the blueprint for innovation.

Commitment is the fuel that makes the impossible possible.

interview sessions:

set aside for app development and would be willing to coordinate the effort with the Canmore wayfinding team. Their organization would develop the app in concert with the wayfinding initiative.

A statement was made that one of the main differences between Banff and Canmore is that Canmore is perceived as “free� without the expense of the parks pass.

It was agreed that removable bollards and signage for event and closure times be incorporated. It was also agreed that the

Alasdair Russell Andrew Nickerson Don Staple Sarah Law Jamie Carpenter Lisa Guest Ron Remple Gary Buxton

Canmore brand should be worked into event signage and bollards to be more inviting and permanent looking when they are in use.

It was mentioned that the Visitor Centre hours should be open later to match the times when visitors are out and exploring.

It was also stated that stores and businesses would do well to stay open a little later in the evenings to attract people to the Town

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

17

Web Media

Ped

Pa rk

Transcanada Highway to Canmore exits. Custom vehicular guide signs will

rian Gu est i

s de

manner, wayfinding messaging will first lead vehicular traffic from the

es uid

The Canmore wayfinding system will follow a basic strategy. In a hierarchal

icular Gui des y Veh w H hicular G m Ve uid o t e us ehicular G V ing

s

C

PROPOSED WAYFINDNG SYSTEM Message Hierarchy

Destination

provide efficient navigation to places where they can park near targeted destinations. Once on foot, visitors are guided by pedestrian guide signs to key destinations and services. Information kiosks and/or area maps offer detailed information and provide orientation within the environment.

Web Media Websites, social media and community apps are usually the first resource people depend on to gain information about a place they plan to visit.

This is a growing trend in delivering wayfinding information.

Highway Vehicular Guides Highway vehicular guide signs lead visitors to Canmore.

Their design and message format have been developed to provide consistent connectivity throughout Canada.

While their form may not be altered, it may be possible to request a moderate change to their message.

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Primary Gateways The primary town gateway signs on the Transcanada Highway welcome visitors to Canmore and announce their arrival.

Two gateways are located at either end of Canmore. They will be redesigned to support the brand and reflect the look and feel of the new wayfinding system.

Custom Vehicular Guides Vehicular guide signs that occur off the highway, direct visitors to key destinations and to specific points of arrival.

The strategy will be to lead vehicular traffic to parking areas nearest to their desired destination.

These signs will be designed with a thematic and consistent look.

Parking Facility Public parking areas will be marked with iconic signs that are placed where they can be easily seen.

Matching parking guide signs may be required on routes that do not have clear visibility to these identities.

Secondary Gateways Secondary gateways announce defined districts within Canmore. They also provide secondary identities to Canmore on alternate or subordinate routes.

Pedestrian Guides

Destination

Information

Pedestrian Guides

Once visitors have parked their cars, pedestrian guide signs connect the dots for people on foot to destinations, services and points of interest within a reasonable walking distance.

Destinations and key points of arrival require visible identities.

Information kiosks or area maps are located in high pedestrian traffic areas or in easily accessible areas where people gather.

After a visitor leaves their primary destination, they usually seek one or more secondary destinations.

Their design and placement is determined by the experience or service they provide.

Maps become standard graphics that can be used in print and online.

They provide detailed area information.

Additional pedestrian guide signs mark the path to these support amenities Where appropriate, universal icons are added for quick comprehension.

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

18

PROPOSED WAYFINDNG SYSTEM: General Recommendations

North”. The second exit sign’s message further Southeast could be

NW Secondary Canmore Gateway on Bow Valley Trail

left unchanged. The third exit sign’s message could be changed to

The existing

“Canmore Town Centre”. The fourth exit sign’s message could be

secondary gateway

Based on initial studies, area surveys and interviews with

changed to “Canmore Industrial” and the fifth and Southern-most

just beyond the

stakeholders and members of the wayfinding team, plausible

exit sign’s message could be left unchanged.

Alberta Information Centre on Bow Valley

directions in the development of an effective wayfinding system are Gateways

Trail, will be removed

NW Primary Canmore Gateway on the Transcanada Highway

and replaced in the

The primary gateway sign before the exit 86 will be removed.

same location with a

visual concepts, the following recommendations are provided for

A new gateway

scaled down version

team consideration, comment and adoption.

structure will be built

of the proposed primary gateways. We recommend that all service

in it’s place.

icons be grouped together on a second totem-like sign beyond the

becoming apparent.

Prior to developing the wayfinding plan and the preparation of

gateway.

Exits into Canmore from the Transcanada Highway We recommend that

We recommend

messages on green

that it’s form take

SE Secondary Canmore Gateway on Bow Valley Trail

highway signs be

on a vertical look.

Another existing secondary gateway traveling Northwest on Bow

augmented to better

It will, of course,

Valley Trail after exit 91, should be removed. We propose that a

convey specific and

include the new

new secondary gateway be placed somewhere on the right side of

Canmore brandmark, complimented with structural elements that

into each Canmore

matches the eventual system character and styling. We will explore

entrance. For

additional elements such as a preceding series of poles with

Secondary gateways will include vehicular pull-out areas so visitors

example, traveling

banners or even kinetic elements to help create a dramatic point of

can park, get out of their vehicle and take photos next to the sign.

Northwest on the Transcanada Highway, change the message on

entry.

SE Secondary Canmore Gateway on Three Sisters Parkway

the first Southeast exit sign at Three Sisters Parkway (exit 93) to: “Canmore Scenic Route”. The sign at exit 91 could be changed

SE Primary Canmore Gateway on the Transcanada Highway

We propose the addition of a third secondary gateway be located

to “Canmore Industrial”. The sign at exit 89 could be changed to

The primary gateway sign at exit 93 (at the Southeast entrance

on Three Sisters Parkway near Crossbow Place.

“Canmore Town Centre”. Because the last exit (86) leads travelers

point) will be removed. A new gateway structure will be built to

to parts of Canmore that have no significant destinations, the

match the new gateway feature at the Northwest point, only

Town Centre Gateways

message could be changed to simply “Canmore North”.

it will be repositioned at exit 89 that leads into the “mustache”

The intersection where Railway Avenue becomes Main Street

connector. As proposed for the Northwest primary gateway, a

just past Elevation Place could become an excellent Town Centre

Traveling Southeast on the Transcanada Highway, there are five

preceding series of poles with banners or kinetic elements will

gateway feature. We propose that custom structural elements

exits into Canmore. Change the message on the first Northwest

be explored for consideration to help establish a grand arrival

replace the existing signal light poles. These structures could be

exit sign that leads to the Alberta Information Centre to: “Canmore

experience.

positioned on the four corners of the intersection and provide

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the long off-ramp before it joins Bow Valley Trail.

unique experiences

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

19

172.00 cm

signage. We understand that this intersection will likely become a roundabout. Other visual elements will be considered as gateway accents.

Similar structures (perhaps just one or two) would be placed just before the bridge on Rundle Drive entering the West side of the Town Centre. Banner clusters would be placed at each secondary gateway location.

Guide Signs Vehicular Guide Signs We recommend that vehicular guide signs display no more than three listings per sign. If more are really necessary, no more than five may be included but is discouraged. Each listing should use no more than two lines. The signs should have dark backgrounds with white messages. The colors should be at least 70% in contrast between the background and the message.

Because speed limits in Canmore do not exceed 50 KPH, guide signs will require 10 cm tall letters.

For maximum legibility, we recommend using mixed case rather than all caps. The font should be close to the standard Clearview

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font adopted as a standard highway system font. There are a

Double Line Message

Double Line Message

number of similar fonts that are deemed acceptable. We will

Single Line

Single Line

evaluate the best font to support the brand while providing

Single Line

appropriate comprehension.

52.08 cm

Single Line 16max

Double Line16max Message 172.00 cm

34.08 cm

Town Centre gateway

172.00 cm

Single Line 16max

Single Line 16max

Single Line

Double Line Message

Double Line Message

Guide signs should be placed on the right side of the road

172.00 cm 1.27 cm

lights and branded

DOWNTOWN

172.00 cm 11.00 cm

support for the signal

Downtown

26.00 cm

GENERAL RECOMMENDATIONS, continued

between 45 m and 60 m before an intersection or decision point.

The distance from grade to the bottom of the lowest sign panel should be no less than 2.13 m.

In areas where it is not possible to place a sign on the right side of the road between 45 m and 60 m, a sign may be placed across a joining road at the centre of the “T” or on the other side of the road as long as it is legible and does not create a driving hazard.

Vehicular guide signs that occur within the Town Centre may receive slight design variation from the rest of the system to help demarcate the district. However, we do not recommend using custom Arrow directions on each sign will be determined in the following order: straight ahead, left turn, right turn. If one directional listing is followed by a second listing with the same direction, the listing that is closest in distance will be first in order.

We have developed a basic formula for a proposed modularized approach for Canmore’s vehicular guide signs. This modular configuration will allow a fabricator to produce several components together reducing the unit cost. A sign will only be a large as it’s message requires. This reduces the amount of sign types within the vehicular guide sign family. In addition, each sign will be

Vehicular - Parking We recommend not to include “Parking” as a directional listing among other messages on the same sign. Instead, we propose using the internationally recognized “P” symbol as an

P

iconic stand-alone panel on it’s own separate support.

Parking

Pedestrian In areas where there is significant pedestrian traffic, or where a critical point of decision must be made, we propose fingerboard signs mounted onto a free-standing post or pole. Destination listings would be placed

Destination Message

on the fingerboard signs with a directional

Destination Message

arrow. Walking distance indications (meters)

Destination Message

may be added for signs directing pedestrians to destinations that require more than a 10 minute walk.

EAT | SHOP | PLAY

expandible or retractable in the future.

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

District Gateway

20

District Guide Sign

expensive ($50k - $100k). Affordable solutions are often not customizable

GENERAL RECOMMENDATIONS, continued

or are limited. However, we did find a few that look promising.

Trail & Bike Path Guides Hiking and Biking trails will receive similar guide signs but will be

I N F O R M A T I O N

1 2 3

designed to have minimal visual impact on their surroundings. They

Area Map

will only occur in places where either a decision point must be made or as a pivotal kilometer marker. Most will include emergency

Old Town Creative

The Place to the Left That Store Over There Something To Do

4

Gifts for the Guilty

7

The Corner Bar & Bistro

8

Visitor Information

9

City Hall

10

Daisy Flower Shop

11

Starbucks Coffee

12

Restrooms

AREA ATTRACTIONS

D I R E C TO R Y

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

100 1 Office Complex

2 Chamber of Commerce 3 Retail Area 4 Large Store Name 5 Shopping Complex 6 Office Complex 7 Chamber of Commerce 8 Retail Area

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

9 Shopping Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

10 Office Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

11 Shopping Complex

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

12 Large Store Name

information and a small orientation map.

http://www.oldtowncreative.com

- Offers an existing app to build upon

- Likely one of the most affordable options

- Previous experience working with similar towns

-

Customizable Their form and installation method will designed for remote

- Integration with Google Maps - Currently developing version specifically for trail systems

locations where it will be difficult or impossible to transport heavy

Trail & Path Maps

equipment or tools that can’t be carried in a backpack.

A version of the small map would be placed on bike and hiking

MappedIn

trails and would feature the trail system. We will also address the

http://www.mappedin.ca

Information Devices

“Inspire” idea where regional destinations and experiences are

- Offers an existing app to build upon

Kiosks

promoted visually to inform the viewer of opportunities in that area.

- Integration with Google Maps

-

- Previous experience has almost only been indoor,

Existing metal kiosk structures in the Town Centre area would receive added components to bring them into the proposed

Interpretive Panels

wayfinding system design. Additional units will be considered for

Interpretive panels tell a story about a place or event. We will

the Town Centre and other locations where people congregate

design templates that can be used as needed.

however they have worked on Waterloo Ontario’s

such as the Nordic Centre, Elevation Place, Alberta Information Centre, etc.

We understand a website map is not to be implemented right

http://www.meridianapps.com/products

Hotel lobbies would receive scaled down versions of the kiosks or

away, but the design of the area maps would be executed with the

- Offers pre-made App building software

will be incorporated with interactive terminals being proposed by

online version in mind.

- An “Ideal toolset for location-based mobile experiences”

- quote from the website

- Build a mobile app from scratch without any technical

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“know-how” - quote from the website

Existing wood kiosks at parks and outdoor public areas would

TCK has been considering the development of a free Canmore

receive new maps and graphic panels designed in the same

App. They have funding set aside for this initiative but are willing to

character.

join efforts with the Canmore wayfinding team. We have collected

some information at this point but will interface with TCK for further

- Very customizable

Area Maps

research and development.

- Likely fairly affordable

Smaller maps would be placed along pedestrian routes and

Many of the resources we came across were for large cities who

walking paths. Each map will be mounted in right-read positions

have built custom wayfinding apps from the ground up. It’s hard

Links to other resources worth exploring:

for easy area orientation.

to say how much they paid exactly, but it was implied to be very

http://www.arrayinteractive.com/work/santana-row-wayfinding-application/

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other communities.

Meridian Apps

Smartphone App

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downtown business area and are currently working on

Website Map

TCK.

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Very strong, clean, design aesthetic

- Customize maps to match your brand (create your own vector map and integrate)

Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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GENERAL RECOMMENDATIONS, continued

Trail Heads

systemize all regulator signs so they are uniform, support the

We propose that trail Heads receive slim identity signs that

brand in a subtle way, are visible without becoming contrary to an

http://toolboxstudios.com/services

include the name of the trail, its difficulty, a trail map, service

experience of place, and are sustainable.

http://www.restreets.org/case-studies/smart-apps-for-better-informed-wayfinding

icons and regulatory information. We see

Appropriate regulatory signage payment markings will be

http://www.walkbrighton.com/

these as attractive totems. The goal will be to

considered in the context of this group.

http://itunes.apple.com/app/walkbrighton/id325529959?mt=8

design these so they do not conflict with the environment but are visually effective.

Identity Signs

Parking/Stopping Control We will explore redesigning standard curb signage such as no

Points of Interest

parking, no stopping, accessible parking only, etc. The basic

Public Parks and Outdoor Spaces

Key points of interests such as the Three

character of their iconic conventions will not be changed, but

Each Canmore park and public facility has uniquely designed

Sisters Parkway overlook, the “big head”

the overall look and feel will be refined to be more in line with the

identity signage. We will explore the value in creating a

sculpture or key vantage points of the Three

proposed wayfinding system design.

standardized system versus an individualized approach.

Sisters could be marked with a small iconic blade sign. These blade signs could have the

Cross Walks

Public Parking Areas

name of the feature, a number that corresponds to a self guided

We will explore how best to enhance the visibility of the pedestrian

Currently, the public parking areas in the Town Centre are signed

map with descriptive information and possibly a small interpretive

cross walk signs and areas. We will consider the sign supports,

with the standard blue iconic “P” signs. We will look at how

panel.

paving techniques or additional visual elements.

Placement and quantity will also be evaluated. Other areas outside

In Hawaii, a series of point-of-interest signs mark the location of

Decorative

the Town Centre will be identified and considered for similar

featured landmarks. The first warrior sign went up 76 years ago.

signage.

Today, there are approximately 300 signs identifying points of

Banners

interest across the Hawaiian Islands.

We recommend using three banner sizes. The largest banner

these may be redesigned to fit into the proposed system design.

would be approximately 30” x 84” and placed at primary gateway

Bike Maintenance Kiosks We will explore creative ways

Street Signs

areas. Medium sized banners would be approximately 30” x 60”

to sign the newly installed bike

Street identity signs in the Town Centre area would be switched

and would be placed at secondary gateway areas. The smallest

maintenance stands such as

out with area-specific versions to help define it as a distinct district.

banner size would be approximately 24” x 48” and would be

vinyl wraps or vertical pennants.

These signs would be chosen from one of several off-the-shelf

places along Main Street and connecting streets that include retail

We will propose designs that

fabricators to save on cost or a custom approach will be explored.

businesses.

Caution & Regulatory

Billboards

Parks & Public Spaces Regulatory

We recommend placing billboards in key locations between

Various regulatory sign templates will be designed to

Calgary and Canmore. The messages will be short, but directly

accommodate various lengths of text. The objective will be to

promoting the key experiences in Canmore.

align with other bike-related signage. The may receive a custom identity icon that can be used in signage and as locators on area maps.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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PROPOSED WAYFINDNG SYSTEM: Design Criteria

The science of wayfinding is to strategically apply messages

An outstanding architectural feature we really like is the new

and place them in a connected fashion that will influence public

Elevation Place. As large as it is, it still gives reverence to the

behavior to achieve intended results.

neighboring rocky mountains as it bows upwards and points to the giants that inspired its own design.

Prior to the development of visual concepts for Canmore’s wayfinding system, we have assembled design criteria that will

The art of wayfinding is to create a system that enhances rather

guide our hands.

than competes with it’s surroundings. Making a place more memorable and helping to create positive experiences is the goal.

We begin by identifying keywords and phrases used in the written brand assets from the Canmore Brand & Visual Identity Standards.

The first thing we study is elements in the environment. This includes nature, architecture, art and culture.

The Brand Concept Canmore’s uniquely authentic Rocky Mountain lifestyle puts it in

The most apparent visual element in Canmore is the magnificent

a class of its own. Its many talented artists, world-class athletes

mountain range. Naturally, a mountain lifestyle is synonymous

and successful business people have steeped the town with

with heavy hand hewed beams, steep pitched roofs, wrought iron

an undeniable air of passion and achievement, making it truly

bracings and rock-filled landscapes.

We also draw inspiration from the combination of husky, steep-

Canada’s Global Destination for Mountain Lifestyle.

angled cedar supports that are Visitors to Canmore cannot help but feel a connection to

finished smooth and anchored with

Canmore’s lifestyle. It rouses within them a desire to become more

heavy metal strapping.

intimate with what they know, to experience something new, to

These structures are often

go beyond the ordinary and achieve the inner peace that comes

complimented with curving

from reconnecting with true self.

canopies and subtle stonework.

Positioning Statement Canada’s Global Destination for Mountain Lifestyle.

Dig deeper and there is much more. Along with the rustic mix Brand Promise

of natural elements you find cultural diversity, fine dining and

An authentic and personal mountain lifestyle experience .

a sophisticated populace. Canmore’s residents are intelligent, balanced and progressive.

Designing a wayfinding system is both an art and a science.

If we could use only two words to describe the Canmore style,

Like any other designed element it must harmonize within the

they would be: “Rustic Elegance”. In any case, the system should

environment that surrounds it.

be designed with a classic and timeless character.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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Double Line Message

DESIGN CRITERIA, continued

1. Green glass or green glass acrylic

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to represent the glassy opal-colored lakes.

The textures and colors in Canmore are a mixture of subtle tones and saturated hues. The wayfinding system will incorporate materials that

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represent those found in the environment.

2. Smooth cut cedar with a clear, satin finish to represent the wooded forests and Canmore architecture.

When possible, sustainable or recycled materials will be incorporated into the system.

3. White vinyl and painted messages to 4

represent the winter snow.

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4. Smooth concrete or stone to represent the mountains.

5. Black metal strapping and support brackets to represent the metalwork in 5

the architecture and the strength of the

Double Line Message community.

6. Warm, rich colors to represent the saturated sunsets and the brand palette.

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Canmore, Alberta Wayfinding Program | Planning Summary | September 2013

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