Carrboro Concepts

Wayfinding Program for the City of Carrboro

Concept Preview May 10, 2018

Original brand color palette

Brand green

Brand brown

Brand orange

Brand purple

Brand Black

Brand Gray

Graphic Style

Base Colors The following 3 preliminary concepts represent the Carrboro brand with some suggested adaptations.

Concept 1 Elements

The first concept incorporates 4 of the original brand colors and includes the logo as much as possible. A pattern is introduced which is a composite of logo shapes and tints from 3 of the brand colors.

Concept 2 introduces an alternate green as a support color and explores a monochromatic, fluid design character.

Brand green

Brand orange

Brand purple

Brand green

Alternate green

Brand black

Brand orange

Alternate brick

Brand purple

Brand Black

Bright colors, logo shapes

Concept 2 Elements

Green palette, fluid lines

Concept 3 utilizes 4 of the original brand colors with the addition of a brick red as a support color. Rust patina is repeated in some of the sign types.

These 3 concepts are a starting point and are meant to facilitate discussion, deliberation and collaboration for a 2nd round of concept refinement.

Concept 3 Elements

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Brand Black

Rust patina

Warm colors, rust patina converging lines

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 1 1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Logo medallion on 1/8” thick aluminum

1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Square aluminum tube slips over round pole.

1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Century Center Weaver St Market Town Hall Parking

The Arts Center

4” round metal pole with breakaway bases

6” round metal pole with break-away bases

Front

Side

Back

V1 - Multi-message Vehicular Guide

Client: Contact:

City of Carrboro Annette Lafferty

2” round metal pole

Front

Side

Back

V2 - Parking Guide

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Front

Side

Back

T1 - Bike Trailblazers

Designer: Date:

TM/LS 5-10-18

Concept 1

1/8” thick aluminum message panels with vinyl graphics mounted to 1/4” thick center base panel.

Existing light pole

Square aluminum tube slips over round pole

Century Center

Century Center

Weaver Street Market

Weaver Street Market

Cats Cradle

Cats Cradle

The Arts Center

The Arts Center

Henry Baldwin Park

Henry Baldwin Park

Smoke-Free

Smoke-Free

Smoke-Free

No smoking sign attaches to pole at eye-level.

The “Smoke-free Downtown” graphic is a friendly way to regulate smoking in the downtown area without it becoming a negative message.

The “Walkable Downtown” graphic promotes pedestrian exploration.

Round metal pole

also visit the chamber website at: Carrboro.org

Shops & Restaurants

also visit the cha mber website at: sitka.org

3 min

Shops & Restaurants

3 min

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

8 min

Destination TBD

Shops & Restaurants

3 min

Shops & Restaurants

3 min

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

3 min

Destination TBD

3 min

8 min

Round metal pole

Face A

R1 - Regulatory

Square aluminum tube slips over round pole

Side

Face B

P1 - Pedestrian Guide

Client: Contact:

City of Carrboro Annette Lafferty

Front

Side

Front

Side

T1 - Walkable Downtown Totem

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 1

Town Hall

Blown glass finials produced by local artists.

Large vinyl banners center-hung onto round metal poles, staggered behind gateway sign.

Vinyl banners hung onto brackets. All different colors, same design in areas that do not require district demarcation..

Vinyl banners hung onto brackets. All same color and design in areas that require district demarcation.

Facility name applied to center banner. Existing facility name placement is very low the ground making it hard to see, especially if landscaping is included at sign base.

Existing light pole

Existing gateway sign

Option 1

B1 - Gateway Banners

Option 2

B2 - Pole Banners

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 1

Birds Eye View

Streetscape View

Crosswalk Marking

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 2 1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Cut out logo on 1/8” thick aluminum

1/8” thick aluminum panels with diamond bright reflective sheeting and printed transparent ink 1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Century Center Weaver St Market Town Hall PARKING

The Arts Center

4” round metal pole with breakaway base

Double 5” round metal poles with break-away base

Front

Side

Back

V1 - Multi-message Vehicular Guide

Client: Contact:

City of Carrboro Annette Lafferty

2” round metal pole

Front

Side

Back

V2 - Parking Guide

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Front

Side

Back

T1 - Bike Trailblazers

Designer: Date:

TM/LS 5-10-18

Concept 2

1/8” thick aluminum message panels with vinyl graphics mounted to 1/4” thick center base panel.

Existing light pole

Smoke-Free

Smoke-Free

The “Smoke-free Downtown” graphic is a friendly way to regulate smoking in the downtown area without it becoming a negative message.

Century Center

Century Center

Weaver Street Market

Weaver Street Market

Cats Cradle

Cats Cradle

The Arts Center

The Arts Center

Henry Baldwin Park

Henry Baldwin Park

No smoking sign attaches to post at eye-level.

Square aluminum post

also visit the chamber website at: Carrboro.org

Shops & Restaurants

also visit the chamber website at: Carrboro.org

3 min

Shops & Restaurants

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

8 min

Destination TBD

8 min

3 min

Shops & Restaurants

3 min

Shops & Restaurants

3 min

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

3 min

Destination TBD

3 min

Square aluminum post

Face A

R1 - Regulatory

The “Walkable Downtown” graphic promotes pedestrian exploration.

Side

Face B

P1 - Pedestrian Guide

Client: Contact:

City of Carrboro Annette Lafferty

Front

Side

Front

Side

T1 - Walkable Downtown Totem

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

DOWNTOWN

DOWNTOWN

DOWNTOWN

DOWNTOWN

Vinyl banners hung onto brackets. All different colors, same design for areas that do not require district demarcation.

DOWNTOWN

Rolled aluminum sheet ribbons, powdercoated.

Wrapped around rust-patina poles.

Vinyl banners hung onto brackets. All same color and design for areas that require district demarcation.

DOWNTOWN

Concept 2

Existing light pole

Existing gateway sign

TOWN HALL Option 1

B1 - Gateway Banners

Option 2

B2 - Pole Banners

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 2

Birds Eye View

Streetscape View

Crosswalk Marking

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 3 1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Cut out logo on 1/8” thick aluminum

Cut out logo on 1/8” thick aluminum

1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink 1/8” thick aluminum panel with diamond bright reflective sheeting and printed transparent ink

Century Center Weaver St Market Town Hall The Arts Center

Parking

Double 5” square metal poles with break-away bases

Front

5” square metal pole with breakaway base

Side

Back

V1 - Multi-message Vehicular Guide

Client: Contact:

City of Carrboro Annette Lafferty

2” square metal pole

Front

Side

Back

V2 - Parking Guide

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Front

Side

Back

T1 - Bike Trailblazers

Designer: Date:

TM/LS 5-10-18

Concept 3

Walking times

1/8” thick aluminum message panels with vinyl graphics slotted into square aluminum post.

Existing light pole

5 min

Century Center

Century Center

5 min

8 min

Weaver Street Market

Weaver Street Market

8 min

3 min

Cats Cradle

Cats Cradle

3 min

10 min

The Arts Center

The Arts Center

10 min

15 min

Henry Baldwin Park

Henry Baldwin Park

15 min

Smoke-Free

eerF-ekomS

No smoking sign attaches to post at eye-level.

Smoke-Free The “Smoke-free Downtown” graphic is a friendly way to regulate smoking in the downtown area without it becoming a negative message.

Square aluminum post finished with rusted patina

also visit the chamber website at: Carrboro.org

Shops & Restaurants

also visit the chamber website at: Carrboro.org

3 min

Shops & Restaurants

3 min

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

8 min

Destination TBD

Shops & Restaurants

3 min

Shops & Restaurants

3 min

Destination TBD

7 min

Destination TBD

7 min

Destination TBD

3 min

Destination TBD

3 min

8 min

Square aluminum post

Face A

R1 - Regulatory

The “Walkable Downtown” graphic promotes pedestrian exploration.

Side

Face B

P1 - Pedestrian Guide

Client: Contact:

City of Carrboro Annette Lafferty

Front

Side

Front

Side

T1 - Walkable Downtown Totem

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 3 Vinyl banners hung onto brackets. All different colors, same design for areas that do not require district demarcation.

Vinyl banners hung onto brackets. All same color and design for areas that require district demarcation.

DOWNTOWN

Perforated aluminum sheet, powder-coated and attached to rust-patina poles.

Existing light pole

Existing gateway sign

TOWN HALL Option 1

B1 - Gateway Banners

Option 2

B2 - Pole Banners

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18

Concept 3

Birds Eye View

Streetscape View

Crosswalk Marking

Client: Contact:

City of Carrboro Annette Lafferty

Project: City Wayfinding Program Project No: CB1001

Description: Concept Development Version: 1

Designer: Date:

TM/LS 5-10-18