6 minute read
for Latin America
from Mipcom 2020
by TodotvMedia
THE CAN YAMAN PHENOMENON REACHES LATAM
to ttv about the
distributor’s new slate for Mipcom+ and its latest sales, including several deals for ‘Daydreamer’ (‘Erkenci Kuş’) in the region.
By Gonzalo Larrea
@GonzaloLarrea
Alittle over a year ago, the Divinity network (Mediaset) premiered the Turkish romantic comedy ‘Daydreamer’ (‘Erkenci Kuş’) in Spain. Aired under the local title ‘Pájaro soñador’, the series unleashed a true phenomenon in Spain, creating a major fan base for its leading star, Can Yaman.
And now, as revealed to ttv by Iván Sánchez, director of Sales at Global Agency for Latin America, the phenomenon is about to expand across Latin America.
Because according to the executive, the series has already been sold in “several” territories in the region, with two of them soon to premiere it: US Hispanic and Ecuador.
“‘Daydreamer’ is a case study and not only because of its success on screen, but also on social media and the actor’s many fans. It has caused a very big impact”, the executive said.
“In Latin America, some networks have already tried a couple of romantic comedies and, although it is true that so far the results are not the same as with the drama, ‘Daydreamer’, due to the power of seduction it has and the attraction to the protagonist, it can be a series that works very well,” he added.
Can Yaman is also the star of one of Global Agency’s newest titles for Mipcom: ‘Mr.
glarrea@todotv.tv
Wrong’ (‘Bay Yanlış’), another romantic comedy produced by Gold Film and broadcast by Fox in Turkey.
Along the same lines, the distributor is also presenting ‘Happily Ever After’ at Mipcom, another romantic comedy released just four weeks ago in Turkey. It’s an O3 production, broadcast on Star TV.
In terms of drama, the great premiere for the international market will be ‘Ariza’, also from O3 but for Show TV. “This series is doing very well in ratings right now. It only took three episodes,” Sánchez revealed.
Lastly, in regard to ction, the line up of new titles is completed with ‘Alef’, a short series broadcast on OTT platform, Blu TV which, according to the executive, could work on any Latin American platform.
At the same time, the company has continued to close deals for ‘Evermore’ (also from O3), especially with those channels that have already broadcast ‘A Part of Me’, from the same production company and with the same leading actor.
“In addition, and given the uncertainty that many channels are going through, many request reruns of series that have already been broadcast in the past. In this sense, we have closed the rerun of ‘1001 Nights’ in almost all of Latin America and the same thing is happening with ‘Magni cent Century’,” he explained.
Good Singers Singing Entertainment Show
In addition to Turkish dramas, a genre that Global Agency itself promoted around the world, the distributor also specializes in entertainment.
In this sense, the great new title for this year has been the ‘Good Singers’ format, broadcast with great success in France by TF1 and already sold to various territories internationally.
“It is an entertainment format that has premiered this year in France and that was spectacular in ratings. They did two specials and we hope they do a full season now. We have also done licenses in countries like Russia and we have chosen it in Italy and Portugal”, he detailed.
“And we are already in talks in Latin America. We are talking to several countries such as Mexico, Colombia, US Hispanic, Chile, Argentina. Nothing has been signed yet, but there is a very high interest in the format”, he added.
The format features two celebrity teams, made up of three celebrities each, which have to distinguish the good singers from the bad ones among 12 contestants, without hearing their voices.
Mr. Wrong Dramedy
“They base their decision on questions, personality... there is a bit of playback. It is a very funny game show. If they get it right, the prize goes to a charity and if not, it doesn’t matter, because the idea is to have a good time. It is a very familiar format that for a time as sad or as unprecedented as the one we are experiencing now, is super positive”, he concluded.
Aleph Crime Drama
DISTRIBUTION AUDIOVISUAL FROM SPAIN PRESENT AT MIPCOM ONLINE+
ICEX’s umbrella brand has confirmed its presence at the upcoming virtual event, representing Spain through companies such as Atresmedia Televisión, Filmax, Mediterráneo Mediaset España Group, Mediacrest, Movistar+, Onza Distribution, SimpleCloud and Wild Stories.
Audiovisual from Spain, ICEX’s umbrella brand for the international promotion of television content companies, returns to the world of the international markets with a virtual pavilion at Mipcom Online+. This year, the event will be held exclusively online from October 12 to 16, although from October 5 onwards, the contents will be available on the platform and Mip Junior’s online bookstore will be open.
In addition, access to the contents of the online edition will be extended through November 17.
Companies such as Atresmedia, Filmax, Mediterraneo, Mediaset España Group, Mediacrest, Movistar+, Onza Distribution, SimpleCloud and Wild Stories have confirmed their attendance as exhibitors at the virtual market, through Audiovisual from Spain, in addition to a significant number of companies and regional bodies that will join the pavilion as participants.
Mip Junior joins Mipcom online+ market where Spanish animation companies will be present. Some of the companies that have already confirmed their participation are All the kids, B-Water, Brands & Rights, IMC TOYS, Imira entertainment, Motion Pictures, Pangur Animation, Planeta Junior, Peekaboo and Zeptolab.
Mothers Mediterráneo Mediaset Spain Group
The pavilion’s exhibitors share a desire to participate in this market because it is the most important of the year, as explained by Silvia Cotino, deputy director of Mediterranean sales for Mediaset España Group: “Mipcom is the flagship market at the international level, so we didn’t hesitate to participate. Our sales expectations are moderate for now, as we do not know how buyers will act because this is a new model for Mipcom”.
Nicolas Lecocq, Head of International Sales for Original Series Movistar+, which has organized its own virtual events in recent months, trusts Mipcom as “a must meeting point in the annual calendar. We anticipate meeting clients from around the world receptive to our content and to our desire to sale directly without a distributor”.
Carlos Garde, Managing Director at Onza Distribution, adds that “Mipcom is the largest television market, the vast majority of buyers attend it and we anticipate that buyers who did not used to attend due to the high cost it may have entailed will attend this virtual edition”.
Regardless, Diana Borbón, Sales Manager for Atresmedia Televisión says that for her company, virtual events have been in general “a very positive experience. At first we resigned ourselves to it because, of course, it isn’t the same and we were used to traveling and meeting people face to face, but later we all embraced it. We have participated in markets that we had not been to before, there have been new ones and they have all offered us a virtual space where we can show our new series, we can meet virtually and enjoy the added value of the traceability of our content”.
