Interview
Global Agency
THE CAN YAMAN PHENOMENON REACHES LATAM Iván Sánchez, director of Sales at Global Agency for Latin America, spoke to ttv about the distributor’s new slate for Mipcom+ and its latest sales, including several deals for ‘Daydreamer’ (‘Erkenci Kuş’) in the region.
By Gonzalo Larrea
@GonzaloLarrea
A
little over a year ago, the Divinity network (Mediaset) premiered the Turkish romantic comedy ‘Daydreamer’ (‘Erkenci Kuş’) in Spain. Aired under the local title ‘Pájaro soñador’, the series unleashed a true phenomenon in Spain, creating a major fan base for its leading star, Can Yaman.
Wrong’ (‘Bay Yanlış’), another romantic comedy produced by Gold Film and broadcast by Fox in Turkey.
And now, as revealed to ttv by Iván Sánchez, director of Sales at Global Agency for Latin America, the phenomenon is about to expand across Latin America.
In terms of drama, the great premiere for the international market will be ‘Ariza’, also from O3 but for Show TV. “This series is doing very well in ratings right now. It only took three episodes,” Sánchez revealed.
Because according to the executive, the series has already been sold in “several” territories in the region, with two of them soon to premiere it: US Hispanic and Ecuador. “‘Daydreamer’ is a case study and not only because of its success on screen, but also on social media and the actor’s many fans. It has caused a very big impact”, the executive said. “In Latin America, some networks have already tried a couple of romantic comedies and, although it is true that so far the results are not the same as with the drama, ‘Daydreamer’, due to the power of seduction it has and the attraction to the protagonist, it can be a series that works very well,” he added.
ttv Magazine
Can Yaman is also the star of one of Global Agency’s newest titles for Mipcom: ‘Mr.
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glarrea@todotv.tv
Along the same lines, the distributor is also presenting ‘Happily Ever After’ at Mipcom, another romantic comedy released just four weeks ago in Turkey. It’s an O3 production, broadcast on Star TV.
Lastly, in regard to fiction, the line up of new titles is completed with ‘Alef’, a short series broadcast on OTT platform, Blu TV which, according to the executive, could work on any Latin American platform. At the same time, the company has continued to close deals for ‘Evermore’ (also from O3), especially with those channels that have already broadcast ‘A Part of Me’, from the same production company and with the same leading actor. “In addition, and given the uncertainty that many channels are going through, many request reruns of series that have already been broadcast in the past. In this sense, we have closed the rerun of ‘1001 Nights’ in almost all of Latin America and the same thing is happening with ‘Magnificent Century’,” he explained.
“‘Daydreamer’ is a case study, not only because of its success on screen, but also on social media and the actor’s many fans.” Iván Sánchez, Director of Sales at Global Agency for Latin America
