PARVANEH TOGHIANI
EXHIBIT & ENVIRONMENTAL GRAPHICS
WINTER 2013
ARTZEU
1 Museum Store Information Restrooms Elevator
2 Melaver & Lane Education Studios TAG Gallery Neises Auditorium Lower ArtZeum Trustee’s Gallery Boardroom
UM
PROJECT OBJECTIVES MUSEUM DIRECTORY
MUSEUM STORE
ECKBURG ATRIUM
? ENT ERA NC E
FLOOR 1
CAFE ZEUM
NEISES AUDITORIUM NEISES LOBBY
ECKBURG ATRIUM
TRUSTEE’S GALLERY
MELAVER & LANE EDU. STUDIOS II
BOARDROOM
ARTZEUM LOWER GALLERY
MELAVER & LANE EDU. STUDIOS I
TAG GALLERY
MORRISON COMMUNITY GALLERY
FLOOR 2
LEWIS GALLERY
NORTH SCULPTURE TERRACE
SOUTH SCULPTURE TERRACE
VERNEDOE GALLERY
LEVITT GALLERY
ECKBURG ATRIUM
STEWARD GALLERY NORTH
FLOOR 3
To design a way-finding signage system for the Jepson Center of the Arts in Savannah, GA. The plan will pull inspiration from the building’s modern architectural elements such as repetition, harsh diagonals, and sweeping curves.
ARTZEUM UPPER GALLERY
STEWARD GALLERY SOUTH
KANE GALLERY
The goal is to effectively navigate and showcase the museum’s key features: two large galleries for major traveling exhibitions; galleries for Southern art and photography and works-on-paper; a community gallery; a 3,500 sq.ft. hands-on art experience gallery for young people; two outdoor sculpture terraces, education studios, a 220 seat auditorium, café, and store.
EXISTING PROBLEMS Upon entering, there is no signage displaying current exhibitions or upcoming events. No directional overview of where the specific amenities are located. The Jepson relied too heavily on the identity of its parent company, the Telfair museum of Art and lacked its own unique contemporary voice.
SIGN TYPE ELEVATIONS
OFFERING OF THE ANGELS: Paintings & Tapestries from the U JANUARY
Gallery
Telfair Museum of Art
7 -MARCH 30, 2013
207
1 SUNDAY & MONDAY
Museum Store
NOON-5PM
Information
TUESDAY & WEDNESDAY
10AM-5PM
Restrooms
THURSDAY
10AM-8PM
Elevator
& SATURDAY
10AM-5PM
FRIDAY
Admission fee not required for admission
912.290.8800
to Cafe Zeum or the Museum Store
TELFAIR.ORG
ELEVATOR
F2
REGULATORY
D1
small wall mount
EXIT
INFORMATIONAL
A2
EXTERIOR
overhead ceiling mount
A3
facade mount & acrylic stickers
DIRECTIONAL
C3
large wall mount
IDENTIFICATION small wall mount
EXITEXIT MUSEUM DIRE TOR Y
MUSEUM STORE
MUSEUM STORE
E URG ATRIUM
E URG ATRIUM
ENTER
ENTER
ENTER
AN
AN
AN
E
E
E
FLOOR 1
FLOOR 1
FLOOR 1
A E ZEUM
A E ZEUM
NEISES AUDITORIUM
A E ZEUM
NEISES AUDITORIUM
NEISES AUDITORIUM
NEISES LO Y
E URG ATRIUM
NEISES LO Y
E URG ATRIUM
TRUSTEE S GALLERY
OARDROOM
FLOOR 2
NORTH S UL T URE TERRA E
SOUTH S UL TU RE TERRA E
NORTH S UL T URE TERRA E
SOUTH S UL TU RE TERRA E
LE I TT GALLERY
FLOOR 3
REGULATORY
ARTZEUM U ER GALLERY
STEWARD GALLERY SOUTH
A NE GALLERY
MORRISON O MMUNITY GALLERY
SOUTH S UL TU RE TERRA E
F1
overhead ceiling mount
E RNEDOE GALLERY
LE I TT GALLERY
E URG ATRIUM
STEWARD GALLERY NORTH
FLOOR 3
TAG GALLERY
MORRISON O MMUNITY GALLERY
LEWIS E RNEDOENORTH GALLERY GALLERY S UL T URE TERRA E
LE I TT GALLERY
E URG ATRIUM
ARTZEUM LOWER GALLERY
MELA ER LANE EDU STUDIOS I
MELA E R LANE EDU STUDIOS II
TAG GALLERY
FLOOR 2
LEWIS GALLERY
E URG ATRIUM
STEWARD GALLERY NORTH
TRUSTEE S ARTZEUM GALLERY LOWER GALLERY
MELA ER LANE EDU STUDIOS I
MELA E ROARDROOM LANE EDU STUDIOS II
FLOOR 2
E RNEDOE GALLERY
NEISES LO Y
E URG ATRIUM
OARDROOM
TAG GALLERY
MORRISON O MMUNITY GALLERY
LEWIS GALLERY
TRUSTEE S GALLERY
ARTZEUM LOWER GALLERY
MELA ER LANE EDU STUDIOS I
MELA E R LANE EDU STUDIOS II
ARTZEUMARTZEUM ARTZEUM
MUSEUM DIRE TOR MUSEUM Y DIRE TOR Y
MUSEUM STORE
E URG ATRIUM
F1
B1
STEWARD GALLERY SOUTH
FLOOR 3
STEWARD GALLERY NORTH
A NE GALLERY
ARTZEUM U ER GALLERY
ARTZEUM U ER GALLERY
STEWARD GALLERY SOUTH
A NE GALLERY
ORIENTATION
C1
free-standing pylon
IDENTIFICATION
F3
large wall mount
REGULATORY
A1
acrylic sticker
EXTERIOR free-standing plyon
2 Melaver & Lane Education Studios
Melaver & Lane Education Studios
TAG Gallery
TAG Gallery
Neises Auditorium
Neises Auditorium
Lower ArtZeum
Lower ArtZeum
Trustee’s Gallery
Trustee’s Gallery
Boardroom
Boardroom
NEISES AUDITORIUM Auditorium Education Galleries
WOMEN
MEN
Upper ArtZeum
B2
DIRECTIONAL small wall mount
C3
IDENTIFICATION small wall mount
B4
DIRECTIONAL acrylic sticker
C1
IDENTIFICATION large wall mount
B3
DIRECTIONAL flag mount
FIRST FLOOR
MUSEUM STORE C4
F2
B1
ECKBURG ATRIUM E1
A1
D1 D1
A3
EN TE
A2 F1
B2
RA
F1
NC
C3
E
C3
SECOND FLOOR
CAFE ZEUM
F4
NEISES AUDITORIUM
F2
C1
C1
NEISES LOBBY
B2 B2
F2 B4
C1 F2
ECKBURG ATRIUM
B2 C2
F4
B3
C1 F1
C3 C3
TRUSTEE’ S GALLERY
C1
C2 C3
C3
MELAVER & LANE EDU. STUDIOS I
ARTZEUM LOWER GALLERY
F4 B2
C2 C1 F4
BOARDROOM C3
MELAVER & LANE EDU. STUDIOS II
TAG GALLERY
C2
MORRISON COMMUNITY GALLERY
THIRD FLOOR
LEWIS GALLERY
NORTH SCULPTURE TERRACE
VERNEDOE GALLERY
SOUTH SCULPTURE TERRACE
C2
F2
C1 F3
LEVITT GALLERY
C1 F1
C1
F3 C1
C4
F1
ECKBURG ATRIUM
F2 F4
C4
C1
F2
F4 C1
B3 C1
C4 F4
STEWARD GALLERY NORTH
F4
STEWARD GALLERY SOUTH
B2
C2
C3
C3
KANE GALLERY
ARTZEUM UPPER GALLERY
ICON SYSTEM
STORE
MEN
WOMEN
ELEVATOR
NO FOOD / DRINK
NO SMOKING
STAIRS
ACCESSIBILITY RAMP
CAFE
C3
IDENTIFICATION small wall mount
Telfair Museum of Art
207
sund ay tuesda
y
& mo nd
fri da y
ay
no on
-5pm
d nes da y
10am -5pm
th ursd ay
10am -8pm
& we
& sa turd
ay
10am -5pm
Admission fee not required for admission
912.290.8800
to Cafe Zeum or the Museum Store
TELFAIR.ORG
A2
EXTERIOR
A3
facade mount & acrylic stickers
A1
EXTERIOR free-standing pylon
OFFERING OF THE ANGELS: Paintings & Tapestries from the U JANUARY
Gallery 7 -MARCH 30, 2013
D1
INFORMATIONAL overhead ceiling mount
MUSEUM DIRECTORY
MUSEUM STORE
ECKBURG ATRIUM
? EN TE RA NC E
FLOOR 1
CAFE ZEUM
NEISES AUDITORIUM NEISES LOBBY
ECKBURG ATRIUM
TRUSTEE’ S GALLERY
MELAVER & LANE EDU. STUDIOS I
MELAVER & LANE EDU. STUDIOS II
BOARDROOM
ARTZEUM LOWER GALLERY
TAG GALLERY
MORRISON COMMUNITY GALLERY
FLOOR 2
LEWIS GALLERY
NORTH SCULPTURE TERRACE
SOUTH SCULPTURE TERRACE
VERNEDOE GALLERY
LEVITT GALLERY
ECKBURG ATRIUM
STEWARD GALLERY NORTH
FLOOR 3
ARTZEUM UPPER GALLERY
STEWARD GALLERY SOUTH
KANE GALLERY
C3
IDENTIFICATION small wall mount
MUSEUM DIRECTORY
MUSEUM STORE
ECKBURG ATRIUM
EN TE
F1
RA NC E
ORIENTATION free-standing pylon
FLOOR 1
CA E ZEUM
NEISES AUDITORIUM NEISES LOBBY
ECKBURG ATRIUM
TRUSTEE S GALLERY
BOARDROOM
ARTZEUM LOWER GALLERY
MELAVER LANE EDU STUDIOS I
MELAVER LANE EDU STUDIOS II
TAG GALLERY
MORRISON COMMUNITY GALLERY
FLOOR 2
LEWIS GALLERY
NORTH SCULPTURE TERRACE
SOUTH SCULPTURE TERRACE
VERNEDOE GALLERY
LEVITT GALLERY
ECKBURG ATRIUM
STEWARD GALLERY NORTH
FLOOR 3
ARTZEUM UPPER GALLERY
STEWARD GALLERY SOUTH
KANE GALLERY
Cafe Zeum
Auditorium Education Galleries
B2
DIRECTIONAL small wall mount
2 Melaver & Lane Education Studios TAG Gallery Neises Auditorium Lower ArtZeum Trustee’s Gallery Boardroom
ARTZEUM