Probably the best poster in the world

Probably the best poster in the world - Carlsberg Advertising

Fold7 ADVERTISING CAMPAIGN: PROBABLY THE BEST POSTER IN THE WORLD

London based creative advertising agency Fold7 have recently designed the latest ‘If Carlsberg did’ advertising campaign, which broke earlier this month with the launch of the world’s first ever beer-serving poster at The Truman Brewery in the trendy area of Shoreditch, London.

For one day only, the public were able to pour themselves a Carlsberg direct from the poster, which was embedded with a Carlsberg font and a stack of glasses. As you’d expect, the announcement of free beer coupled with a burst of some early summer sun caused quite a commotion, with punters queuing from midday right through to the evening.

This twist on a traditional poster, which was also being supported by a social media drive, quickly became a hit with folks lapping up the chance to boast about the one-off experience with their peers on their social profiles.

Coverage of this exclusive Carlsberg advertising campaign was shown in Sun online, Mirror.co.uk, Metro, The Telegraph online, the Guardian, Time Out London and internet phenomenon, The LAD Bible.

This is not the first time Fold7 have won acclaim for their advertising campaigns, with their spoofy take on an Apple product launch achieving over 1 million hits on YouTube for client Somersby, within the first week of launch alone.

This form of creative advertising even saw global attention, generating fans all over from Ireland, Ukraine, France and Russia. American weekly news magazine TIME were also keen not to miss out on the beer hysteria. Probably the best poster in the world? No need for ‘probably’ anymore it seems…

Dharmesh Rana, Senior Brand Manager at Carlsberg Group comments: “We wanted to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we had to think differently with our approach and couldn’t just rely on great TV advertising. ‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside the TV advertising campaigns running at the same time.”

Fold7 Executive Creative Director, Ryan Newey, adds: ‘‘If Carlsberg did’ is an iconic property.

Our challenge was to take something that is already so well known and bring it to life in a way that will engage today’s consumers. Our ambition was to create the world’s best poster, and one that served beer could certainly fit the bill.”

It’s been a busy few weeks at the Carlsberg newsroom, we’ve been on the pulse hijacking news and social trends with ‘If Carlsberg did’ memes, and even pulled off an April Fools’ Carlsberg drone stunt, but believe us when we say we’re only just getting started!

See the Carlsberg beer video content here. For more information on London advertising agency Fold7 click here.