Top 5 Ways Brands Are Using the Twitter Hashtag to Promote Products • Since its conception in 2007, the hashtag has played a key role in creative advertising throughout the UK social media channels, spreading from Twitter to almost all major social networks and even everyday conversation. Their searchable, clickable and measurable nature has proved to be a valuable asset for marketers. According to Buddy Media, tweets with hashtags receive 2x more engagement than those without – but it’s not just a case of simply throwing in a hashtag to make your campaign more ‘social’, brands need to be clear about its purpose and how they want audiences to interact with it for effective results. Below is a list of some of the best twitter social marketing campaigns used by multinational brands to promote their products and product launches. Dominos Pizza: Let’s Do Lunch Campaign
Each time someone tweeted the hashtag #letsdolunch to Domino’s Pizza, the price of a pepperoni pizza dropped. A total of 85,000 tweets were received, knocking down the price from £15.99 to £7.74. The simple and effective use of this hashtag helped achieve a direct action; as a result lunchtime sales saw an increase during the day the hashtag was used. In 2012, the brand reported a 14.6% uplift in full-year pre-tax profits to £43.6m, driven by a 43% leap in online sales aided by low-cost digital marketing.