Toledo Free Press - Apr. 13, 2014 by Toledo Free Press

April 13, 2014

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Opinion

A fractured fairy tale and driving with Mobile Meals

Tom Pounds on the airport story and Michael S. Miller on delivering meals for a day. page 3

Easter

Important Sunday

Area churches prepare for busy Easter holiday. page 12

Business Link

Old signs, new life

Lott Industries develops process to help Toledo reuse traffic signs. page 15

Development

Makin’ it

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JEFF SCHAAF drives new Toledo Region branding effort. By Sarah Ottney, page 6

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Glass City gearing up for multi-event celebration. page 17

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Toledo Free Press

A Toledo tradition since 2005 ToledoFreePress.com

April 13, 2014

ToledoFreePress.com

Publisher’s statement

Opinion

A Toledo tradition since 2005

DON LEE

Collins collared

am helping to raise a toddler, so I am adept at breaking down stories to their basic elements. In that spirit, here is a complicated political failure translated into a simple tale of stick-figure politics. Once upon a time, a good man wanted to be mayor. The man said he was not a politician and would not play petty politics. The man promised he would emphasize local development and help local businesses. One day, some local businessmen said they had an idea to make the airport a happier place. Thomas F. Pounds They hoped the mayor would listen to their plan. But the bad guys in the city said the plan to make the airport a happier place was a bad plan, even though they had not seen it. They said the mayor should not listen to the plan. So the mayor did not listen. One of the men on the city’s Council said he would listen to the airport plan. But the new mayor said, “No, you will not.” So the councilman did not. The businessmen were laughed at by the bad guys. The new mayor was revealed to be just another politician who would play petty politics. He broke his promise to emphasize local development and help local businesses, at least in this story. And while it remains to be seen if anyone in this story will live happily ever after, when it comes to the business community’s hope that the new mayor would be a wise and independent ruler, it is ... The end. O

Thomas F. Pounds is president and publisher of Toledo Free Press. Contact him at tpounds@toledofreepress.com.

LIGHTING THE FUSE

obile Meals of Toledo serves more than 500,000 meals into my car and deliver a route. Toth explained that for $2.50 a day, participants have meals to 1,200 people each year, averaging 600 clilunch, a snack and dinner delivered to their ents served daily. I only witnessed doors. Meals can be arranged for specific a dozen deliveries, but it was enough to earn medical needs — diabetic, weight control, some insight on how much life and freedom allergy, low sodium, etc. — and to personal can be packed into a large brown lunch bag. taste, to a point. Mobile Meals Marketing Coordinator “There’s a lot of chicken,” he said, noting Mike Toth arranged for an April 9 “media its ease of preparation and versatility. day,” during which writers from the region’s Mobile Meals was launched in 1967 by newspapers could deliver meals and see the a group of doctors’ wives who saw a need program up close. As Toth and his band Nine for support of older or infirm people who Lives have answered every call for every wanted to live independently but needed charity request I have made in the past few Michael S. miller help with meal preparation. The organizayears, it was an easy yes. tion now utilizes some 600 volunteers to Toledo Free Press Managing Editor Sarah Ottney, Design Editor James A. Molnar and I met Toth at deliver meals throughout Lucas County and some outlying the Mobile Meals pickup location at the Medical Mutual areas as well. building on West Sylvania Avenue to load a dozen prepared n MILLER CONTINUES ON 4 Thomas F. Pounds, President/Publisher tpounds@toledofreepress.com

A publication of Toledo Free Press, LLC, Vol. 10, No. 15. Established 2005. EDITORIAL James A. Molnar, Design Editor jmolnar@toledofreepress.com Sarah Ottney, Managing Editor sottney@toledofreepress.com Jeff McGinnis, Pop Culture Editor PopGoesJeff@gmail.com

Mobile Meals

ADVERTISING SALES Brent Long, Sales Manager blong@toledofreepress.com • (419) 346-9983 Renee Bergmooser, Senior Sales Representative rbergmooser@toledofreepress.com • (419) 266-0254 Chick Reid, Sales Representative creid@toledofreepress.com • (419) 705-5396 Grant Grisier, Sales Representative ggrisier@toledofreepress.com • (419) 574-2856

Michael S. Miller, Editor in Chief mmiller@toledofreepress.com

ADMINISTRATION Pam Burson, Business Manager pburson@toledofreepress.com

STAFF WRITERS news@toledofreepress.com Brandi Barhite • Jeremy Baumhower • Jim Beard • Jay Hathaway • Vicki L. Kroll

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PRODUCTION Christie Materni, Photographer

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COPY EDITORS/PROOFREADERS Darcy Irons, Marisha Pietrowski, Gary Varney

Toledo Free Press is published every Sunday by Toledo Free Press, LLC, 605 Monroe St., Toledo, OH 43604. Subscription rate: $100 /year. Reproduction or use of editorial or graphic content in any manner without permission is strictly prohibited. Copyright 2014, all rights reserved. Publication of advertisements does not imply endorsement of advertisers’ goods or services.

Opinion

LETTER TO THE EDITOR

THE ARMS FORCES

First steps

t an October 2011 meeting at a local library, I heard these words: “Seriously, Pam? You want to have an event to honor veterans who have traumatic brain injury (TBI) and post-traumatic stress (PTS) and call it ‘Dancing With The Military Stars?’” Yes! Yes I did! Dancing and veterans — at first no one thought that was a great idea except me. The Arms Forces’ mission and my personal goal is to educate civilians on the military and to help them unPam derstand the invisible wounds service members can have as the result of their military service. That is a lofty goal and not one that’s going to be achieved by asking you to come to a conference to see a bunch of PowerPoint slides. I wanted to create a way that you, the entire community, could get to know the truth about our veterans — our heroes who now live with TBI and PTS — while also celebrating their lives and their service to our country. Dancing with the Military Stars (DWTMS) was born and our first event took place in May 2012. DWTMS is a celebration of life. Dancing, throughout history and most cultures, represents joyous, celebratory times! You don’t have to dance (unless you want to) because we have professional dancers who have been teaching celebrities from our community how to dance for months. In full costume, they will be dancing to some good ol’ country music this year! We have celebrity judges and our honorary chairperson is Dan Rogers from the Cherry Street Mission. This commitment from the pros and busy leaders, including a TV anchor, business owners, a professor and even an international beauty queen is commendable. Why do they do it? They understand what our veterans have done for them. They get it and that is why they have given their support to the mission of The Arms Forces and this event. Also, community businesses, the media, faith-based organizations and a loyal group of volunteers make the event possible. They all come together with our organization and use their time, talents and resources to assist with all the details that go into an event of this magnitude.

April 13, 2014

A Toledo tradition since 2005 ToledoFreePress.com

I often say that it takes a community to lift up a veteran and DWTMS proves this to be true. I recall people coming up to me after the first two events in 2012 and 2013, saying they were touched in ways they had never anticipated when they made their reservations. Some told me they had never talked with a veteran before that night and it was great to meet them socially and interact with them. Some cried and said their eyes were now opened and they would never again take HAYS for granted anyone who had served in the military. The veteran honorees from past years who were leery about agreeing to be honored so publicly, told me the experience was very helpful to them in moving on with their now civilian lives. They were somewhat shocked to find so many who didn’t even know them before the event cared. Seeing veterans, active duty military and civilians come together for what was once thought of as a silly idea (naysayers never deter me) has become a must-attend event with over 460 people on the scene last year. Yes, it is a fundraiser and has live and silent auctions but the food is always amazing and this year is a Country Meets City Buffet, supported by local restaurants and a caterer. The dance performances are entertaining and the live band and soloists are fantastic. But it is our veteran honorees and their families who are the stars of the show. Though the event is fun and entertaining, we have a serious message to relay to the community. Our veterans need support from organizations that understand their challenges and are willing to do what it takes to make sure their lives get on track and stay there. Our organization, The Arms Forces, needs your support so we can be there for our veterans. I hope you will consider attending May 10 and experience Dancing With The Military Stars. For more information, visit www.DancingWithThe MilitaryStars.com. O Pam Hays is president and founder of The Arms Forces. Learn more at www. thearmsforces.org; call her at (419) 891-2111; or visit Facebook.com/ thearmsforces.

Observing Volunteer Week

To The Editor:

he American Red Cross Northwest Ohio Region and Western Lake Erie Region are celebrating its volunteers and the work they do in the community during National Volunteer Week, April 6-12. Last year, our volunteers provided food, shelter, comfort and hope to 601 local families who faced home fires and other disaster situations. They trained 12,101 people in lifesaving skills and assisted 442 military members, veterans and their families. They also helped collect 66,570 units of blood from donors in the 11 counties of Northwest Ohio and Southeast Michigan that the Western Lake Erie Region covers.

Our volunteers are the heart and soul of what we do. We are able to provide services to thousands in our community through their compassionate care and support of our highly trained and dedicated volunteers — people just like you. We want to invite the public to sign up to volunteer and be a part of our lifesaving work. We’re looking for diverse volunteers of all ages and skill levels. Visit redcross.org/north westohio to learn more about volunteering with us and how to submit a volunteer application. To schedule an appointment to donate blood, please visit redcrossblood.org or call 1-800-RED-CROSS. If you want to volunteer to help when a disaster strikes your community, download the Team Red Cross app. You’ll receive notifications when

n MILLER CONTINUED FROM 3 Carolinea Heintz, one of the Mobile Meals founders, has written, “The official purpose of our service was: The provision of palatable meals that supply essential nutrients to a person who is unable to prepare or obtain adequate meals during a period of need or to someone who is unable to fully understand and prepare a modified diet. This service is for all who would benefit from it regardless of income, with emphasis on the aged.” Our route took us along Central Avenue down Holland-Sylvania Road and over to McCord Road, with a number of our deliveries concentrated in one apartment complex. We delivered to people who wanted their food left inside a garage with no contact, to people who politely accepted their meals and went back to their day,

Red Cross volunteers are needed in the area. The app can be found in the Apple App Store and the Google Play Store by searching for American Red Cross or by going to redcross.org/ mobileapps. We want to extend our sincerest thanks to the 1,162 local Red Cross volunteers who help us fulfill our mission 365 days a year, 24 hours a day in Northwest Ohio. O Diane S. Dixon, CVA Regional Director of Volunteer Services American Red Cross of Northwest Ohio Chris Glanzman Administrative Assistant American Red Cross Western Lake Erie Region

and to people who wanted to chat and visit over the background television drone. It became clear within our first few stops how crucial the service is; without these delivered meals, some of the folks on our route would not be able to live on their own. These are folks who can take care of themselves but aren’t hopping in the car to drive to Walt Churchill’s Market. Knowing their food is coming every day must offer great peace of mind, and knowing those meals are smart and healthy must offer similar confidence for families and caregivers. Mobile Meals is seeking volunteers for its routes, which can take as little as one or two lunch hours per month. Learn more at mobilemeals.org or call (419) 255-7806. O

Loads of Laundry & Learning Michael S. Miller is editor in chief of Toledo Free Press. Email him at mmiller@toledofreepress.com.

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Opinion

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Community

A Toledo tradition since 2005 ToledoFreePress.com

April 13, 2014

It matters

By Sarah Ottney

TOLEDO FREE PRESS MANAGING EDITOR sottney@toledofreepress.com

Matt Yarder’s family has been making sheet metal in Toledo for four generations. Doug Mallette moved to Toledo for college and decided to stay in Northwest Ohio. Jemma Hostetler has lived in big cities coast to coast but found a home in the Glass City. David Woodward lived in Atlanta for years before returning to his hometown to start a business. No matter what your story, a local group working to brand and market the Toledo region wants you to connect with the region and make it your own. The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf. On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward.

For the past few years, the group has focused on promoting the area as “the heart of the new manufacturing economy,” citing factors like geographic location, access to transportation channels and availability of a skilled workforce. Six months ago, the group hired Toledo-based North Design to rethink the branding and expand the focus to showcase the region’s quality of life as well. Enter “It Matters Where You Make It.” “We did not really have a slogan before and we wanted to put together something people could really adopt and use and make their own,” Schaaf said. “It has a double meaning. That’s intentional. ‘Make it’ could mean you physically make or assemble something in the Toledo region because of the abundant economic assets and/or you could make a life or accomplish goals here because of the inviting culture and lifestyle.” Woodward, president and creative director of North Design, said he felt “the heart of the new manufacturing economy” was relevant, but too specific. n BRANDING CONTINUES ON 7

toledo free press photo and cover photo by christie materni

New branding slogan: ‘It Matters Where You Make It’

Jeff Schaaf is Toledo Region brand manager.

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n BRANDING CONTINUED FROM 6 It ignored lifestyle elements, like culture, art and affordability, Schaaf said. “Everybody was saying, ‘This is really great but you’re leaving out a huge element of what makes Toledo so great,’” said Schaaf, a Toledo native. “We realized that after you go home at the end of the day, you don’t focus

solely on economic assets; you focus on the things that make your life more meaningful.”

New logo

Community

A Toledo tradition since 2005

The group dropped its former “TR” logo in favor of the word “TOLEDO.” “TR was great, but if you didn’t have the actual words with it, people weren’t sure what it was,” Schaaf said. “The new logo is very simple, but it

says exactly who we are: Toledo, plain and simple. “Some people were suggesting it might be too simple, but one of the most iconic brands in the world that’s located right here in our backyard is Jeep. Their logo couldn’t be more simple, but when you see that name you know exactly what they’re talking about and that’s what we want.”

The green arrow signifies forward progress, he said. “That’s something our community has always been about. When settlers came here in 1795, they were looking to move forward, to make their lives and make them better,” Schaaf said. “The green is energetic, it’s fresh, it’s youthful, it’s very popular right now.”

Region

It’s time.

Despite the prominence of the Toledo name in the new logo, Toledo Region is still very much regionally focused. “We focus on the word because it’s the largest city within the region and most people, if you’re out of town and someone asks you where you’re from, more often than not you say you’re from Toledo,” Schaaf said. “The way we balance that is if you look at our images and you look at the messaging we convey, the companies we’re promoting and the as-

sets we’re promoting, we’re not solely in Toledo city limits.” It was North’s recommendation to simplify the brand and focus on Toledo. “We think if there is a lack of perception or negative perception of the region, it revolves around the city of Toledo. n BRANDING CONTINUES ON 8

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Community

n BRANDING CONTINUED FROM 7 “So if we don’t fix the perception of Toledo and what it represents then we’ll never be able to build a brand called the Toledo Region,” Woodward said. “Whether you live in Sylvania or Perrysburg or Sandusky, we’re all impacted in some way by the perception of Toledo being the largest city in the region. “We’re not throwing away the regional piece and we want to talk about the surrounding region within the context of the story and we will continue to highlight cities like Sylvania, Perrysburg, Maumee and Waterville that add to the quality of life in Toledo. Those communities are a hugely important part of our story.” The Waterville Economic Development Corporation is on board with the Toledo Region branding, especially the “It Matters Where You Make It” tagline, said board member Phyllis Hyder. “We in Waterville are very supportive of the regional idea. If we don’t work together we’re all wasting our time,” Hyder said. “Most site selectors know what they are looking at is a region and not a particular city anyway.” Pat Nowak of the Sylvania Area Chamber of Commerce is cautiously optimistic about Toledo Region’s

A Toledo tradition since 2005 ToledoFreePress.com new direction, but said she would have preferred something broader. “While I applaud Toledo’s effort in its current rebranding and I am sure that in today’s times it is a necessity, I feel the region as a whole would have got more benefit from an areawide collaboration much like the very successful and widely acclaimed ‘Pure Michigan’ idea,” Nowak said. “In their campaign they have positively meshed regions, towns and cities to highlight and enhance the area.”

Buzz

The effort’s website and marketing materials were also redesigned by North Design. By utilizing photos posted by area residents on social media, the initiative takes on a more genuine feel, said Hostetler, the agency’s art director. “When you see this, you automatically know it’s not stock photography,” Hostetler said. “To mix some of that in with content that’s curated from the community, it all of a sudden actually feels like Toledo.” Schaaf said the arts community and many young professionals have embraced the new branding, but the goal is for it to resonate with everyone. “We’re really excited about the viral buzz we’ve created, but we want this to resonate with everyone,” Schaaf said. “That’s kind of

why we left it open-ended with ‘It matters where you make it,’ so you can say what makes it you and why you make it.” Mallette, chair of EPIC Toledo and product manager at HCR ManorCare, said he likes the “personal ownership” implied by the campaign. “I’m a person who’s all about ‘If you’re not part of the solution, you’re part of the problem,’” Mallette said. “I really like how it’s more than a ‘Hey guys, we’re Toledo, we’re great.’ It’s ‘This is your city, take ownership and move forward with it.’” Schaaf is unapologetic about focusing on the positive aspects of the region. “When you go on a job interview, you don’t tell them your faults; you tell them your strengths. We’re trying to promote the good stuff and, as we’re finding the negative stuff, we’re trying to work on that as well,” Schaaf said. “There are plenty of things we could talk about if you want to talk about problems. Those are not unique to Toledo. There are issues in every city. Our organization’s sole purpose is to promote the Toledo region and the positive assets and that’s what our focus is going to continue to be.”

Co-branding

Yarder, vice president of sheet metal fabricators The Yarder Manu-

facturing Company, is the first company to co-brand its logo with Toledo Region. A new Yarder Manufacturing box truck features the Toledo Region logo and tagline. “It made a lot of sense,” Yarder said. “To us, it matters where we’ve made it and we’ve been making it in Toledo for more than 100 years. “Driving around Michigan and Ohio with that truck, spreading the word, will unify the community a little more and people will start to understand what makes us tick here in the Toledo region and why we’re moving in the direction we’re moving and what matters to us,” Yarder said. “I’m not looking for direct results for my company, but rather a strong, bonded community. A community moving in a forward direction together is a better one to have your business in.” The new message is designed both to attract newcomers as well as inspire pride in residents. “You get into a room and you start talking about it and it starts to evoke emotion in people,” Schaaf said. “We’ve had people smiling ear to ear. People have said, ‘This makes me feel so proud to live here.’ I’ve had a couple people actually tear up [after reading the group’s positioning statement]. Someone on [our advisory council] said, ‘This

April 13, 2014 is exactly what we were looking for when we started!’

You Will Do Better

In mid-December, as North Design was tweaking the rebranding effort, a grassroots movement centered around the slogan You Will Do Better in Toledo emerged. Rather than worry it would compete with what Toledo Region was doing, Woodward said he sees the two messages as complementary. “In our mind, anything positive is something we should be able to take and use as part of the conversation that’s happening in the community,” Woodward said. “I love Holy Toledo, too. We think those are all positive messages. They are all phraseology people know and associate with our brand and they are all good things. It doesn’t have to compete. It can all work toward the same goal.” Branding is important, said Bill Thomas, executive director of the Downtown Toledo Improvement District. “There are people who think, ‘Oh, it’s a bunch of hogwash and we don’t need to do that,’” Thomas said. “The problem is, we have a lot of people who have lived here all their lives and like to talk negatively about Toledo. n BRANDING CONTINUES ON 10

April 13, 2014

ToledoFreePress.com

A Toledo tradition since 2005

Community

10 Community n BRANDING CONTINUED FROM 8

Cost

As of the end of February, Toledo Region had spent about $800,000 over the nearly five-year effort, Schaaf said, including market research, website development, Web hosting, strategic planning, staff, marketing and more. The first phase of the initiative was the development of the initial concept and research. The second phase was developing the story and brand position. The third phase was creating the website and launching the brand. Phase four started in the fall when the group hired North Design and charged them with refreshing the brand. Schaaf, who joined Toledo Region in January 2013, is the only paid full-time staff member. There was also a paid summer intern last year. The majority of funding has come from private sources, Schaaf said. Although the City of Toledo has supported the initiative, it is not the primary funder, he said. He declined to disclose how much

North Design was paid for the rebranding or how much any particular group has contributed, but said costs are reasonable. “I’m very frugal and very cautious of what I’m spending because I’m working really hard to make sure that our message is getting across in the way that our funders and our community would like them to get across,” Schaaf said. “It looks like a lot when it’s a lump sum, but if you look at what other cities are doing, like Columbus, Pittsburgh, Des Moines, Iowa, they are spending $1 million a year and we haven’t even spent a million in five years. “If you break it down, we have about a million and a half people living in the region, so that’s less than a dollar per person over a fiveyear period.” Pittsburgh declined to release how much it has spent on its branding initiative. Representatives from Columbus and Des Moines were unable to be reached. Woodward said Toledo Region needs to spend more to truly compete with other cities. “So in five years, they’ve spent $150,000 per year promoting the region. What’s the GDP of the region? What percentage does that $800,000 equal? Look at a business and how a business promotes and sells itself. If we were to compare it to a business, what percentage of their revenue do they spend on marketing and sales so they are successful?” Woodward said. “We’re in the same type of environment where we are competing for resources, we’re competing for talent share, we’re competing for attention at the state level and the federal level for dollars.”

land and Columbus or other cities in our region who are doing a good job of building their brands, we’re going to have to fund it. If there are companies out there or individuals out there who believe in this mission then we need their help.” Woodward said he hopes the Toledo Region brand will attract

new residents as well as empower lifelong residents to share why they love Northwest Ohio. “Toledoans, as you know, we can be our own best ambassador or our own worst ambassador,” Woodward said. “It’s up to us when we’re visiting our friends [in other cities] and they ask, ‘Why do you

live in Toledo?’ Well, let’s tell them why. I think too many people shy away from the question. Part of the strength of putting together something we think resonates with the community is that we can start to tell that story in a positive way.” To learn more, visit the website toledoregion.com. O

TAKE NEXT STEP

THE

“We need to have good material to talk about who we are in an authentic way because we have a great story to tell here. When people looking to live Downtown or move to Toledo ask, we want to have a great story that’s compelling enough to inspire follow-up questions.” Ryan Bunch, performing and literary arts coordinator at The Arts Commission, agreed, saying the new logo and tagline is “the right thing at the right time.” “People who 10-15 years ago would have gone to New York or LA are moving to Detroit, Cleveland, Columbus. And what those cities have in common is they’ve managed to make this kind of tough but welcoming persona for themselves. People are really attracted to that and Toledo is right smack dab in the middle of those three cities. “The view of the city from inside can be pretty negative and the view of the city from outside can be pretty negative, so I think it’s really important and vital at this moment, with all these things going on in the arts community and with the business and development that’s starting to happen, that the city really emphasizes the positive view of itself and put that out there for people to have something to connect to.”

April 13, 2014

A Toledo tradition since 2005 ToledoFreePress.com

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The next step will be to raise more money to fully roll out the new campaign. Schaaf and Woodward would like to create a promotional video, finish the website, launch an app, ramp up marketing and more. “We can’t expect and we don’t expect the money to come from the city or the county. It’s going to have to come from people who believe in the community and want to make the community better,” Woodward said. “For this to truly be a success and for us to be able to compete with Cleve-

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April 13, 2014

ToledoFreePress.com

Community 11

A Toledo tradition since 2005

Regional branding: What other cities are doing By Danielle Stanton

Toledo Free Press Staff Writer news@toledofreepress.com

Toledo is among a growing list of cities around the Great Lakes and Rust Belt regions that have adopted branding campaigns. “A brand doesn’t just consist of a slogan or logo; a brand is a concept,” said Connie George, vice president of communications at the Greater Pittsburgh Convention & Visitors Bureau. The City of Pittsburgh has been working for two years to develop their brand, George said. They polled people in the city and past visitors from Cleveland, Baltimore and Buffalo, N.Y., on what they liked or didn’t like about the city. Leaders initially wanted to shed the city’s Rust Belt image, but discovered that people liked the city’s friendly, hardworking, progressive character. “People recognized that our Rust Belt reputation is indicative of building America. We decided to embrace that,” George said. The city recently rolled out the logo “Pittsburgh. Mighty. Beautiful.” The logo had a “great reception” in the community, George said. People living and working in the city are proud of their heritage, she said. She declined to release a cost, but said

much of the work was done in-house. Columbus created a logo that has gone viral — you can see it everywhere, on police cruisers, fire trucks and even when you fill up your gas, said Amy Tillinghast, vice president of marketing for Experience Columbus of the Greater Columbus Convention & Visitors Bureau. “Let’s face it, there’s 43 Columbuses — a lot of people have a Columbus and we wanted to claim that,” Tillinghast said. “Every city has bricks and mortar, but it is the experience of the people (that counts).”

Columbus Mayor Michael B. Coleman gathered the community in 2007 and said the city needed to develop its brand in honor of the city’s 2012 bicentennial. The move got people talking. They did a survey and soon the logo was born. Now, “COLUMBUS” with a star on top of the “us” in the word can be seen everywhere around the city. “It’s not just about the logo mark but the fact that we all started working together,” Tillinghast said. “The economic development group, the chamber of commerce, the philanthropic arm, the arts, the Ohio State University ... we all sit down once a month … and work together on a daily basis. “We are all working for the good of the city ... [the branding] makes us all think bigger,” Tillinghast said. A new branding initiative in Cleveland, #ThisIsCLE, was unveiled last month. It was developed by Positively Cleveland. Cincinnati has an initiative called Make Cincy Yours. Costs for these programs were not available. In Grand Rapids, Mich., the Kent County Convention & Visitors Bureau renamed itself the Experience Grand Rapids Convention & Visitors Bureau in 2010 as part of its branding initiative, said Doug Small, president and chief experience officer. “We don’t take ourselves too seriously here,” Small joked about his unusual title.

But the man charged with promoting the second largest city in Michigan does take his branding initiative seriously. “A brand is nothing more than a promise. It’s not a product — it’s a promise,” he said. “If you don’t develop on that promise you fail.” They picked “Experience Grand Rapids” because the name had a different connotation, Small said. “We let people’s minds soar and they can experience what they want and it’s a call to action,” he said. Grand Rapids boosts a huge art community, five museums, a symphony orchestra and more, Small said. “We changed our name … to better align our organization with what we do,” he said. “Our job is to promote the destination. We’re a destination marketing organization. We’re putting a face or brand on the destination.” Small said the branding initiative has cost between $75,000 and $100,000. Detroit has had success with branding initiative “The D,” said Toledo Region Brand Manager Jeff Schaaf. “They’ve captured the essence of that hip, young, entrepreneur, happening person within the downtown area and that culture they are trying to promote,” he said. “That’s kind of what we’re doing here.” O

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12 Easter

A Toledo tradition since 2005 ToledoFreePress.com photo by david yonke

Toledo churches ready for Easter

April 13, 2014

By David Yonke

EDITOR, TOLEDOFAVS.COM David.Yonke@ReligionNews.com

“Our old history ends with the cross; our new history begins with the resurrection.” — Watchman Nee, Chinese evangelist The most important day on the Christian calendar is coming April 20, and Toledo-area churches are busy preparing for the occasion. The pivotal point in Christianity, hinges on Easter Sunday when Jesus’ followers celebrate his resurrection. For many Christian denominations, prayer and fasting in preparation for Easter begins on Ash Wednesday and continues through the 40-day period of Lent. The seven days leading up to Easter are rich in ritual and spiritual intensity as churches hold services on Palm Sunday, Maundy Thursday, Good Friday, and Holy Saturday. This year the Eastern Orthodox observance of Pascha, or Easter, coincides with the Western church calendar. n EASTER CONTINUES ON 13

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n EASTER CONTINUED FROM 12 “Palm Sunday, or the official title of Palm Sunday of the Lord’s Passion, is a kind of introduction to the celebration of the coming week,” said Monsignor Charles Singler, director of the Office of Divine Worship for the Toledo Catholic Diocese. “It is an introduction that provides a focus to the events that culminate at the end of the week with Easter.” CedarCreek Church, the nondenominational Christian megachurch, expects up to 17,000 people to attend eight services scheduled at each of its four campuses, for a total of 32 Easter services. Ben Snyder, regional campus director, will preach the Easter sermons. Lee Powell, senior pastor, said the church wants to make visitors who don’t normally attend church feel comfortable at the Easter services. “There is a little less congregational participation and more watching of a spectacular event that communicates the death of Christ and his resurrection, and the significance of that,” Powell said. “We’re hypersensitive to people visiting with us for the first time. We don’t take anything away, but we consider them in planning our Easter services.” The Rev. Chad Gilligan, lead pastor of Calvary Church in Maumee, is hoping for a combined 1,600 people at four Easter services in the former Maumee 18 movie theater. The church, at 1360 Conant St., is holding a Good Friday

Easter 13

A Toledo tradition since 2005 service at noon and three Easter morning services at 8:30, 10 and 11:30 a.m. In addition, Calvary will start streaming its services live on the Internet starting Easter Sunday. “For us, Christmas and Easter are like the Super Bowl. They are a time of opportunity, for whatever reason, to see people’s lives touched by talking about the resurrection of Jesus Christ.”

photo by david yonke

April 13, 2014

Full Holy Week schedule

Toledo Catholic Diocese has a full schedule of Holy Week services at its mother church, Rosary Cathedral, 2535 Collingwood Blvd. A Palm Sunday Mass will be celebrated at 10 a.m. April 13 with Monsignor William Kubacki presiding. The distribution of palms on Palm Sunday, following the biblical account of Jesus’ triumphal entry into Jerusalem (Matthew 21), is a tradition in many Christian denominations including Roman Catholic, United Methodist, Lutheran and Presbyterian churches. Among the Holy Week traditions are foot-washing ceremonies held on Maundy Thursday, observed at most Catholic parishes and a number of Protestant churches including St. Matthew’s Episcopal Church in Toledo. Participants follow Jesus’ demonstration of servanthood when he washed his disciples’ feet (John 13:5). n EASTER CONTINUES ON 14

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14 Easter n EASTER CONTINUED FROM 13 A re-enactment of the Last Supper will be presented by four Toledoarea churches at 7 p.m. Thursday (April 17) when they will re-enact the Lord’s Supper in a presentation at the Ohio Theatre & Events Center, 3114 Lagrange St. CityLight and Master’s House Church in Toledo, New Life Church in Petersburg, Mich., and River of Life Church in Dundee, will re-enact the Passover meal with Jesus and the disciples. The event is free, and any donations will go toward restoration of the historic Ohio Theatre. “The cool thing is we are helping the community by helping the Ohio Theatre restoration get off the ground,” said the Rev. George Williams, pastor of CityLight. “The churches can help communities in a

April 13, 2014

A Toledo tradition since 2005 ToledoFreePress.com lot of ways, not just religious ways.” The Church on Strayer Road, at 3000 Strayer Rd. in Maumee, is holding four Easter services — 7 p.m. April 18, 6 p.m. April 19, and 9 and 11 a.m. on Easter Sunday. The Rev. Tony Scott, senior pastor, said he plans to interview Jesus and ask him some of life’s big questions, including, “Is there only one way to heaven?,” “Did you have to die?,” “Was I born this way?” and “Why do we suffer?” The Catholic diocese’s Holy Week services at Rosary Cathedral continue with a Chrism Mass at 11 a.m. April 15, when sacred oils used in all 124 parishes will be blessed. A solemn Tenebrae service that depicts the apostles’ desertion of Jesus will be held in Rosary Cathedral at 7 p.m. April 16. Rosary Cathedral services continue with a Mass of the Lord’s

Supper at 7 p.m. April 17; a Good Friday prayer and meditation on the Stations of the Cross starting at noon; and a Liturgy of the Lord’s Passion at 1 p.m April 18. A blessing of Easter foods will be per-

formed on Holy Saturday after the 9 a.m. prayer service, and an Easter Vigil Mass starts at 8:30 p.m. April 19. Easter Sunday Masses will be celebrated in the cathedral at 8 and 10 a.m. O

EASTER Sunday, April 20 One Moment Please: REJOICE

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Maundy Thursday, April 17 at 7:30 PM Featuring the Chancel Choir, the Children’s Choir, and the Epworth Drama Team with “For Such a One as This” - a dramatic telling of the Crucifixion.

11:00 AM - Contemporary Worship Featuring music from Hearts Afire praise band and Special Children’s Moments Nursery, Toddler, and Preschool Classes at 8:30, 9:45, and 11:00

Good Friday, April 18 at 7:30 PM Service of Tenebrae (Darkness)

Elementary Classes at 9:45 and 11:00

25th Annual MS Walleye Fishing Tournament Wednesday, June 4 Spend a day on Lake Erie with a professional charter boat captain and a fully stocked boat. Upon your return, enjoy a catered dinner while your fish are cleaned and bagged for you to take home. Boats depart at 8:00 a.m. and return by 4:00 p.m. Prizes will be awarded for largest walleye and the largest stringer.

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Holy Week Services

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David Yonke is the editor and community manager of Toledo Faith & Values (ToledoFAVS.com), a website that provides in-depth, nonsectarian news coverage of religion, faith and spirituality in the Toledo area.

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April 13, 2014

ToledoFreePress.com

Business Link 15

A Toledo tradition since 2005

By Duane Ramsey

TOLEDO FREE PRESS SENIOR BUSINESS WRITER news@toledofreepress.com

Lott Industries has developed a hydrostripping process that will help the City of Toledo save on the cost of traffic signs by stripping existing signs to the bare aluminum so they can be reused. Lott Industries and the City of Toledo will celebrate this new service during ribbon-cutting ceremonies April 15 at Lott’s facilities on Hill Avenue from 9 a.m. until noon. Toledo Mayor D. Michael Collins and officials from the city, Lucas County and Lott will participate in the ribbon-cutting at 10 a.m. Revised federal guidelines require that traffic control signs be more reflective than previously, which creates a situation where it is not easy to reuse

signs, said Dennis Lechlak, commissioner of the Division of Transportation for the City of Toledo. The transportation division needed to find a way to both meet federal reflectivity guidelines and to refurbish used materials in the most cost-effective, environmentally friendly way possible, Lechlak said. The city’s chief planning engineer, Gary Stookey, and David Harris, superintendent of the sign shop for the transportation division, began researching options for stripping signs and reusing the clean aluminum blanks to produce new signs. They discovered hydrostripping, a relatively new process that removes the reflective material from the signs using ultra-high pressure waterjet technology. n LOTT CONTINUES ON 16

toledo free press photo by duane ramsey

Lott develops process to help Toledo reuse traffic signs

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BONNEVILLE. . ..................... $4,500 Pre-Register online at: www.BrianMatters.com Registration opens at 7:30 a.m. Ottawa Hills High School Stadium, Challenge Run: and www.davesraces.com Registration Information: 2532 Evergreen Rd., Ottawa Hills, OH 43606 2524 Inlands Court,Run Ottawa OH a.m. 43615 ‘02 TOYOTA SIENNA.............................. $4,950 online Challenge startsHills, at 9:00 Mail registration formPre-Register and payment to: at: www.BrianMatters.com andRun www.davesraces.com BrianMatters Challenge Checks only please. Payable to BrianMatters Day of RaceALCOHOL Registration and Starting Place: ‘99 LEXUS E-300...................................... Registration Information: FOR AWARENESS 2524 Inlands Court, Mail Ottawa Hills,$4,900 OHform 43615 registration and payment to: Pre-Register online at: www.BrianMatters.com Challenge Run. Mail-in registration must be postBrianMatters Challenge Run Ottawa Hills High School Stadium, ‘06 FORD FOCUS..................................... $4,950 and www.davesraces.com 2524 Inlands Court, Ottawa Hills, OH 43615 marked by April 21, 2014. Do not mail after this date. FOR ALCOHOL AWARENESS Mail registration form 2532 and payment to: Evergreen Rd., Ottawa Hills, OHMAY 43606 SATURDAY 3, 2014 ‘05 NEON 92k............................................. $4,950BrianMatters Challenge Run Pre-registration ends April 28, 2014 at 11:59 The Pre-registration ends April 28, 2014 at 11:59 2524 Inlands Court, OttawaBrianMatters Hills, OH 43615 p.m. ET. Registration on event day $5,450 is welcome. SATURDAY MAY 3, 2014 ‘05 HONDA CIVIC LX............................. Pre-registration ends April 28, 2014 at 11:59 ET. Registration on event day is welcome. The course through the p.m.will ET.wind Registration on event day is welcome. p.m. The Registration Information: Challenge Run: ’04 LINCOLN TOwN CARCourse: SIGN. ........... streets of Ottawa .Hills and runners$5,450 will pass by SATURDAY MAY 3, 2014 the tree that Brian’s car struck, ending his life. Course: The course will windPre-registration through the ends Pre-Register April 28, 2014 at 11:59 online at: www.BrianMatters.com ‘03 HONDA ODEYSSEY........................ $5,480 streets of Ottawa Hills and runners willET. pass byCourse: p.m. Registration onmatters event day is welcome. The course will wind through the Shirts and Refreshments: A RACE FOR CHANGE RUN/WALK the tree that Brian’s car struck, ending his life. ($2.50 fee/participant) and www.davesraces.com The ‘02 GMC YUKON...................................... $5,950Course: Thestreets • All pre-registered participants receive a BrianMatters of Ottawa Hills and runners will pass by course will wind through thematters A limited number shirtsRefreshments: will be Shirtsofand streets of Ottawa Challenge HillsMail and runners will pass by Run: registration form and payment ‘04 PONT. GRAND PRIX..t-shirt. ...................... $5,921 available on the event day. the tree that car struck, endingto:his life. • All pre-registered participants receive a the tree that Brian’s car struck, endingBrian’s hisBrianMatters life. Saturday, May t-shirt. A limited number of shirts will be • Snacks & drinks will be provided at the finish. matters BrianMatters Challenge Run3, 2014 Challenge Run: ‘04 VOLVO XC-90..................................... $6,400 matters available on the event day. Shirts and Refreshments: A RACE FOR CHANGE www.BrianMatters.com Entry Fees: • Snacks & drinks will be provided at the finish. ll pre-registered participants receive a 2524 Inlands Court,opens Ottawaat Hills, OH 43615 Registration 7:30 a.m. BrianMatters Saturday, May 3, 2014 Shirts and Refreshments: ‘04 JAGUAR................................................ $6,950 • At-shirt. A limited number of shirts will be Challenge Run: only please. Payable to BrianMatters www.BrianMatters.com Entry Fees: available on day. The BrianMatters Challenge Run starts at 9:00 a.m. the• event AChecks ll pre-registered participants receive a ’01 FORD F-150 Off ROad 4x4 like new ....... $6,950 • Snacks & drinks will be provided at the finish. Challenge Run. Mail-in registration must Stadium be postOttawa Hills High School t-shirt. A limited number of shirts will be Day of Race Registration and Starting Place: A RACE FOR CHANGE marked by April 21, 2014. Do not mail after this date. ‘05 LEXUS ES 330.................................... $9,450Entry Fees: available www.BrianMatters.com Challenge Run: on the event 2532 Evergreen Ottawa Hills High day. School Rd. Stadium, Pre-registration ends April 28, 2014 at 11:59 The

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A RACE FOR CHANGE

The A RACE FOR CHANGE • PRE-REGISTERED ADULTS: $25 Race Fee Follow us on Facebook (Brian Matters) and and $2.50 Online Registration Sign Up Fee Twitter (@Brian_Matters) for race updates. • PRE-REGISTERED STUDENTS: $15 Race ADULTS: Fee • PRE-REGISTERED $25 Race Fee A RACE FOR CHANGE Follow us on Facebook (Brian Matters) and and $2.50 Online Registration Sign Up Fee and $2.50 Online Registration Sign Up Fee Sponsored by: Twitter (@Brian_Matters) for race updates. • DAY OF RACE ADULTS: $30 Race Fee • PRE-REGISTERED STUDENTS: $15 Race Fee and$20 $2.50 Online Up Fee • DAY OF RACE STUDENTS: Race Fee Registration Sign • PRE-REGISTERED ADULTS: $25 Race Fee Sponsored by: Follow us on Facebook (Brian Matters) and • DAY OF RACE ADULTS: $30 Race Fee and $2.50 Online Registration Sign Up Fee • No Sign up Fee with mail-in registration. Twitter (@Brian_Matters) for race updates. “Even the smallest of accomplishments is greatly The Toledo Clinic • DAY OF RACE STUDENTS: $20 Race Fee • PRE-REGISTERED STUDENTS: $15 Race Fee appreciated in the eyes of a positive person Pre-Race Packet Pickup: and $2.50 Online Registration Sign Up Fee • No Sign up Fee with mail-in registration. Sponsored by: “Even theright smallest of accomplishments is greatly because it’s another step in the direction.” The Clinic Friday, May 2, 2014, 5-8 p.m. at Dave’s Running • DAY OF RACE ADULTS: $30Toledo Race Fee Sponsored by: appreciated in the eyes of a positive person 5700 Monroe St., Sylvania, OH 43560 Pre-Race Packet Pickup: • DAY OF RACE STUDENTS: $20 Race Fee because it’s another step in the right direction.” – Brian Nicholas Hoeflinger Friday, May 2, 2014, 5-8 p.m. at Dave’s Running • No Sign up Fee with mail-in registration.

CALL KJNS ENTERPRISES

419-297-9709 419-345-5259

DRIVE TODAY!

2532 • Snacks & drinks will be provided at the finish. Evergreen Rd., Ottawa Hills, OH 43606 p.m. ET. Registration on event day is welcome.

Entry Fees:The course will wind through the Course:

Registration Information:

Questions: Contact@BrianMatters.com The Toledo Clinic 5700 Monroe St., Sylvania, OH 43560 • PRE-REGISTERED Racewill Fee streets Hills and$25 runners pass Pre-Race Packet Pickup:of Ottawa ADULTS: Questions: Contact@BrianMatters.com and $2.50 Online Registration Sign Up Fee Friday, May 2, 2014, 5-8 p.m. at Dave’s Running

7444 FREMONT PIKE • PERRYSBURG, OH

The

the tree thatonline Brian’sat: carwww.BrianMatters.com struck, ending his life. Pre-Register and • PRE-REGISTERED STUDENTS: $15 Race Fee www.davesraces.com ($2.50 fee/participant) Questions: Contact@BrianMatters.com and $2.50 Online Registration Sign Up Fee 5700 Monroe St., Sylvania, OH 43560

Shirts and Refreshments:

Mail • DAY OF RACE ADULTS: Fee to: registration form $30 and Race payment • All pre-registered participants receive a t-shirt. A Challenge limited number shirts will be BrianMatters • DAY OF RACE STUDENTS: $20ofRace Fee Run

A RACE FOR CHANGE

www.BrianMatters.com BrianMatters.com

“Even the smallest of accomplishments is greatly appreciated in the eyes of a positive person – Brian Nicholas Hoeflinger because it’s another step in the right direction.”

matters

– Brian Nicholas Hoeflinger

Sponsored by:

Glass City Cafe

PROOF

Frankie’s Inner-City

6945 W. Central Ave ~ 5228 ~ 265

pring Meadows ~ 26555 N. Dixie,

Blind Pig

tavern’s namesake, overhead near the entrance. 20 S. Huron St. (419) 244-2627 or www.bronzeboar.com. ✯ Open mic: Thursdays and Mondays. ✯ Decent Folk: April 12. ✯ Steve Finelli and Oliver Roses: April 14. ✯ Steve Kennedy: April 17.

@ CharliesRestaurants

BEST Gyros @ charliestoledo www.CharliesofToledo.com & 26555 Dixie Hwy. 12407 Airport Hwy. Perrysburg, OH In Town Swanton, OH Greek Salads Since 1972

✯ Rock Candy: 7-11 p.m. April 12.

The Palace of Auburn Hills

When the Detroit Pistons take a break from the court, the biggest names in music rock the arena. 6 Champion Drive, Auburn Hills, MI. (248) 377-0100 or palacenet.com. ✯ Miley Cyrus: April 12.

Potbelly Sandwich Shop

4038 Talmadge Road. (419) 725-5037 or www.potbelly.com. ✯ Jaime Mills: Noon-2 p.m. Fridays.

SWINGMANIA

With its focus on swing music, Jeff McDonald’s group of musicians provides a peek into another era, with music from bandleaders such as Benny Goodman, Glenn Miller, the Dorseys and more. (419) 708-0265, (419) 874-0290 or www.swingmania.org. ✯ Maritime Academy fundraiser, Parkway Place, Maumee: 6:30-10:30 p.m. April 12.

Ye Olde Cock n’ Bull

At one of Toledo’s newest gathering places, customers can find 30 draught beer selections and daily drink specials. They promise live entertainment seven days of the week. 9 N. Huron St. (419) 244-2855 or facebook.com/ cocknbulltoledo. ✯ Bobby May and John Barile followed by Arctic Clam: April 11. ✯ Distant Cousinz: April 12. ✯ Dick Lange Blues Jam: April 13. ✯ Jeff Stewart: April 14. ✯ Danny Mettler hosts Open Mic Night: April 16. ✯ Captail Sweet Shoes: April 17. If you would like your event in The Pulse, contact Matt at mattliasse@gmail.com.

31 for o H NO To ur iR W ll g ne i N ate w l g Dr ocat . M io au n me e

April 13, 2014 Sunday Morning ABC 13 CBS 11 FOX 36 NBC 24 PBS 30 A&E BRAVO COM DISN ESN FAM FOOD HGTV LIF MTV TBS TCM TNT USA WTO5

8 am