Recognize this? Pages falling apart when turning page‌
SND, Denver, September 2010
reasons to stitch Mr Olof Aurell VP Sales Tolerans SND, Denver, September 2010
1 Happier readers rule • Improved reader experience • Keeps pages neatly together • Magazine-like format • Easy to handle
SND, Denver, September 2010
2 For a higher quality newspaper • Superior quality product • Lasts longer • Stays fresh • Read several times per day
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Poynter Institute 2007
SND Denver, September 2010
3 What advertisers want • Greater design flexibility • High impact ads across a spread anywhere in the paper • More eyeballs
Ad on page 2-3 in Portuguese ’i’
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4 Stitch for innovative layout and design • Bigger headlines and images • Infographics • Bigger impact across a double spread
SND, Denver, September 2010
5 Stitched sections and supplements make sense • Easy to navigate • Connect to online news
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Online
SND Denver, September 2010
5 Stitched sections and supplements also make business sense • Better packaging of supplements • Possibility to differentiate your ad rates
SND Denver, September 2010
6 To be green • Secures recycling • No flying single sheets • The staples are separated and recycled • Strengthens your brand image
SND, Denver, September 2010
6 reasons to stitch • • • •
Happier readers Higher quality newspaper What advertisers want For innovative layout and design • Stitched sections and supplements makes business sense • To be green
SND, Denver, September 2010