3RD EU FRESH INFO - DELGATES HANDBOOK by Tol produkties Communicatiebureau Creatie & Advies

DELEGATES HANDBOOK EUFRESHFORUM.COM Event Partners

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

H. van Luijk CEO Van Nature Growers & Chairman Frug I Com #INTERNATIONAL #STANDARDS Technology changed the production of our greenhouse vegetables dramatically. We went from consumer to producer of energy and we moved from small-scale, low-tech companies to large high-tech growers. The next generation of disruptive technology is now reaching our customers and markets. This will have an enormous impact, from point-of-sale to greenhouse. It is therefore essential that we organise our information exchange and standards in an international context. This is not only big data but also a big challenge.

L.Hermans ChairmanTopsector Tuinbouw & Uitgangsmaterialen #TALENTGAP I agree with the statement of Gardner that â&#x20AC;&#x153;Digital business incompetenceâ&#x20AC;? will cause a quarter of businesses to lose competitive ranking. Perhaps this rings even more true for the high-tech Horticulture & Propagation Starting Materials sector. Digitally competent staff is essential for our industry. It is our challenge to find frontrunners on the edge of both the world of horticulture and ICT.

TABLE OF CONTENTS

page

ORGANISERS . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

PROGRAM: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

EVENT PARTNERS & GOLD SPONSORS . . . . . . . . . . . 5

30TH OF NOVEMBER

EVENT PARTNERS

BREAKOUT SESSIONS . . . . . . . . . . . . . . . . . . . . . . 20 - 21

GOLD SPONSORS

THE CHANGE OF THE GAME

NETWORK PARTNERS . . . . . . . . . . . . . . . . . . . . . . 6

PLENARY SESSIONS . . . . . . . . . . . . . . . . . . . . . . . 22

COLLABORATION NETWORK PARTNERS

GAME OVER?

CHAIRMANâ&#x20AC;&#x2122;S INTRODUCTION . . . . . . . . . . . . . . . . 11

PLENARY SPEAKERS . . . . . . . . . . . . . . . . . . . . . . . 24 - 25

TECHNOLOGY TOUR . . . . . . . . . . . . . . . . . . . . . . . 12 - 13

SPEAKERS BREAKOUT SESSIONS . . . . . . . . . . . . . . . 26 - 28

PROGRAM

VENUE MAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

COMPANIES

CONTACT INFORMATION . . . . . . . . . . . . . . . . . . . . 34

AIM BENELUX AUTO ID DEMO AREA . . . . . . . . . . . . . 15

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

ORGANISERS

Frug I Com

GS1 in Europe

Frug I Com is the organiser of the 3rd EU Fresh Info Forum. It is a unique framework of cooperation in the Dutch Fresh Produce chain that aspires to increase the use of electronic information in the chain, based on a demand-driven and upstream approach.

GS1 in Europe is the Regional platform of GS1. The platform drives the implementation of harmonised standards throughout the European region, which comprises of 47 national Members Organisations.

Fresh Produce Centre

IFPS

The Fresh Produce Centre is the organisation that speaks with one voice on behalf of the Dutch fruit and vegetable sector and that efficiently organises activities in this domain.

The International Federation for Produce Standards (IFPS) is composed of national produce associations from around the globe. The federation aims to improve the supply chain efficiency of the fresh produce industry through developing, implementing and managing harmonized international standards.

EVENT PARTNERS & GOLD SPONSORS EVENT PARTNERS

GOLD SPONSORS

MEDIA PARTNER

MEDIA SPONSORS

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

NETWORK PARTNERS COLLABORATION NETWORK PARTNERS Growers, traders and technology companies have to work together for a disruptive approach towards technology & ICT in Fresh Produce. Our networkpartners invite you to participate, share knowledge and make it happen.

CHAIRMANâ&#x20AC;&#x2122;S INTRODUCTION Ladies and gentlemen, welcome to the 3rd edition of the EU FRESH INFO Forum & Roundtables at the SS Rotterdam. It is my pleasure to be your host in this conference on how information management and disruptive information technology is CHANGING THE GAME in fresh produce, supply and cultivation. The world is changing rapidly due to the impact that the Fourth Industrial Revolution has on all sectors of the economic arena ; including fresh produce. We have taxi companies without cabs (Uber), hotel chains without hotels (AirBNB), restaurants without kitchens (Thuisbezorgd) and more and more retailers without a store (Ocada, PicNic). But also warehouses without people (robots), employees without feet (drones) and customer cards (bigdata) that can predict pregnancy (Target). We are right in the

globe in improving standardisation of data and directly connecting them to our industry leaders. On the other hand, we focus on a program where participants can learn and take home their learnings, or at least to become AWARE----AND KNOW LITTLE BIT MOREâ&#x20AC;Ś. On behalf of Frug I Com, the Dutch foundation platform chain information of the Fresh Produce Centre, and our partners GS1 in Europe and International Federation for Produce Standards, IFPS, I wish you an informative and inspiring event. Up to the next level in Fresh Produce.

Harrij Schmeitz Programme manager, Frug I Com

middle of a changing game in which we can identify four major issues for our industry: Information Management & Technology in the boardroom The first issue, in my opinion, is that information(technology) should be on the table of the boardrooms of the fresh produce industry. The principle of UNAWARE-UNKNOWN results in many important ICT developments not being on the strategic agenda of many companies. The right staff with the right skills The second issue is that we need a new type of staff with completely different skills to manage the change that is needed and to get the best out of the new technologies for our industry. Delivering detailed data for an efficient and effective supply chain For the supply chain, more and more product data is needed, including the information needed for the online consumer, . Here, data must always be right: 98% accuracy is not good enough anymore because for a robot, this means 100% wrong. Managing crop data For the sake of food safety, food security, phytosanitary issues, durable concepts, tracking & tracing etc., our products need to become a combination of a physical product and data that belong to it on where the product is grown, which chemicals and minerals were used, etc. We need to organise this information flow from the source through the supply chain to the consumer. In this 3rd EU FRESH INFO Forum & Roundtables, we strived to set up a high-level program with a special focus on the need for international networking, bringing together all the initiatives around the 11

BIOGRAPHY Harrij Schmeitz studied Horticulture and started his work in ICT in Agro in 1986. For 13 years, Harrij has been working for Frug I Com, the platform for fresh produce chain information. This is a framework for cooperation that consists of growers, traders and retailers in the Dutch fresh chain (fresh fruits and vegetables). Every year, Frug I Com organises the EU FRESH INFO FORUM & Roundtables: the leading event on information management in Fresh Produce. Harrij is managing director for the Fresh Informationmanagement Center, the Dutch knowledge centre on fresh ICT. He is also managing team member of Greenport Digital, the Dutch Digital Greenport Community and vice-chair of the International Federation for Produce Standards, IFPS, which is working globally on standards for food safety, product identification and chain information management.

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

TECHNOLOGY TOUR PROGRAM 29 NOVEMBER VISIT DUTCH HORTICULTURE LIVE On the 29th of November 2016, an exclusive technology tour will be organised in which we will show you the latest developments in (ICT) technology in Dutch horticulture. We will start the day with the trading company Hillfresh, followed by the Urban Farm in the Hague. We will have lunch at the Urban Farm. After lunch, we will head for the state-of-the-art grower Ter Laak Orchids. 7.30

8.00

10.30

12.00

13.30

16.00

DEPARTURE

VISIT 1

VISIT 2

LUNCH

VISIT 3

RETURN

START @ SS ROTTERDAM

HILLFRESH

URBAN FARM

NETWORK LUNCH

TER LAAK ORCHIDS

BACK @ SS ROTTERDAM

HILLFRESH.EU

URBANFARMERS.NL

ORCHIDEE.NL

TECHNOLOGY TOUR COMPANIES

HILLFRESH

URBAN FARM

TER LAAK ORCHIDS

HillFresh International is one of the big trading companies in vegetables, fruits, and exotics.

At the top of an empty 1950s office block in the Hague that once belonged to the Dutch telecommunications powerhouse Philips we find Europeâ&#x20AC;&#x2122;s largest urban farm.

We will also visit the state-of-the-art Ter Laak Orchids in Wateringen.

With around 35 employees at the office, and 50 in the storage, HillFresh is able to supply all supermarkets in the Netherlands and other European countries with fresh products from all over the world. They believe that flavour is in many things; in texture, succulence, in fragrance and colour. Join us to find out what that what they mean by that.

Tomatoes, vegetables and microgreens are sprouting in a sprawling 1,200 sq m rooftop greenhouse, with a huge fish farm below. This is a must see for all.

At Ter Laak Orchids, every orchid has its own RFID chip. Their fresh orchids are cultivated by skilled specialists using sustainable methods, guaranteeing the quality of every aspect of their business operations. The result is a wide range of Phalaenopsis, a progressive production location, a healthy company and satisfied customers.

GET INSPIRED AND JOIN US ON THE TECHNOLOGY TOUR 13

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

AIM BENELUX AUTO ID DEMO AREA Solution

Solution

Mieloo & Alexander delivers UHF RFID solutions for a Track & Trace system that not only registers RTIâ&#x20AC;&#x2122;s but also, by connecting it to barcodes, the products on the RTIâ&#x20AC;&#x2122;s.

Babbler is an IoT smart seal for supply chains. It consists of a small battery powered device that is easily fixed to the inside of shipping containers or trucks. The device connects to a user friendly mobile app and online dashboard costs and paperwork by sharing an online dashboard.

Solution

Using a Zebra mobile device scan package to be shipped and associated sensor tag. Once pairing occurs, sensor data and shipment information are updated in Zebra EAI cloud and begin monitoring. Sensor reports readings in real-time and updates information in Zebra EAI cloud. Application also publishes historic data for analysis and feedback.

Indicium offers solutions for mobile data processing, usually based on automatic identification (AIDC) such as barcode, RFID and Voice. This concept saves a lot of time and improves the quality of logistic processes. During the EU Fresh Info Forum, Indicium will show you the possibilities for Printing, Labels & Supplies for the fresh produce sector.

DEMO SCHEDULE:

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

Sharing of compliance data in fresh chains made easy Handling compliance data in the international chains of fresh produce can be a cumbersome challenge, with a lot of paper work or at best repeated data entry. By designing and testing a platform for sharing compliance data the FarmDigital project has shown that these problems can be solved. Entrepreneurs active in the agricultural sector spend more and more of their time registering and publishing all kinds of data. The government, certification bodies, banks, clients, retail sector and consumers all want to have more insight in how safe and sustainable their food is. The majority of this data is still paper-based, spread over different systems and difficult to exchange between the people who want to access it. FarmDigital is an action research programme which works towards a situation in which compliance data only needs to be entered once and can be shared easily. The focus is on standardising data and the development and implementation of an independent, digital platform.

See farmdigital.nl for all deliverables of the project Partners

L A I C E P KOUT S E H L BREA INE T T I VISM DIGITA RS LA FONTA FAR 30

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3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

2% incorrect = 100% wrong GS1 Netherlands Interview: Kees de Kat (Royal Fruitmasters) on data quality: ‘ 2% incorrect means 100% wrong’

Delivering correct product information presents a number of significant challenges for the fresh produce sector such as high circulation speed, a wide variety of products and the large number of mutations in product information. Nevertheless, it is this very sector that has become aware of the importance of data quality. Kees de Kat, CEO of Royal Fruitmasters: “We cannot afford to make any mistakes”. Kees de Kat is CEO at Royal Fruitmasters, a cooperation that processes and markets 200 million kilo of Dutch fruit - both in and outside of the Netherlands. In his previous role, he was responsible for buying and merchandising at retailer Super de Boer, so he knows his way around in the world of retail. “Product information leads to maximum efficiency in the entire chain. Or to put it differently: incorrect information leads to unnecessary costs of failure. In addition, product information is of crucial importance for realizing maximum relevant transparency. In a digitalizing world, accurate information is needed for people to trust the product.” In the fresh produce industry, product information requires extra care. “We deliver a natural product, not a standard factory product. For the latter, product specifications are relatively easy to determine, but this is not the case with fresh produce. Nature decides the quality of a product and also the grower’s assessment plays an important role. Our challenge lies in turning these variables into relevant data.”

Relevant for the entire chain

As De Kat indicated, exchange of product information is relevant for the entire chain. The importance for those links at the end of the chain is irrefutable. “In retail, efficiency plays a crucial role. When you have 20.000 products within your product range, you have to think of clever ways to limit human error. Imagine a retailer and a brewer launching a discount campaign together. One tiny deviation in crate measurements could lead to the need for several extra trucks.” In the fresh produce sector, product information plays an important part at the beginning of the chain. For instance, the developments in precision farming allow us to determine

how many and which nutrients to use for each cauliflower. With visual techniques, fruit growers can determine which appels should be picked and which ones should continue to ripen. “When the impact of technology increases, so does the importance of data. Mind you, I am referring to relevant data: data that leads to increased efficiency or more value for all links in the chain.”

Not a Dutch affair

De Kat underlines the statement that data quality is just as important as product quality. “Just look at the importance of information on nutritional value or allergies. We cannot afford to make mistakes towards consumers in that area.” Furthermore, the international character of the fresh produce sector plays an crucial part. More than eighty per cent of all Dutch fresh produce is used for export. “Standardisation regarding product information is important, but not just on a Dutch level. Worldwide standards are imperative for our sector. Therefore, the Dutch fresh produce sector has created its own platform (Frug I Com) to safeguard international standards and they work in close collaboration with GS1 Nederland. Standardisation is not a solely Dutch affair any more but as a nation we can still take on a leading role”.

Take further steps

As Frug I Com Board Member and member of GS1 Nederland’s Business Council Food, Kees de Kat has been closely involved with the development of standards in the fresh produce sector. “Naturally, at Fruitmasters, we try to connect to the available standards as much as possible. We are also working on the implementation of a new ERP-system, which we can use to take further steps regarding data quality. For instance, the workflow can be

restructured, allowing for an automatic request to be sent to one department to check product details, right after they were entered in another department.” At Fruitmasters, data management falls under the responsibility of supply chain management. “After I started working at Fruitmasters in 2011, I immediately set up a department for supply chain management. This discipline not only works together with other departments in an integrated way, but also carries out the task to encourage cooperation within the supply chain. The exchange of product information is part of this.”

One hundred per cent wrong

De Kat is a strong proponent of DatakwaliTijd 2.0, the program launched by GS1 to improve data quality. “Having the right product information is very important. Even two per cent incorrect information means one hundred per cent wrong. Naturally, data quality remains high on the agenda at Fruitmasters. It makes no difference whether it is data from one of our own brands, such as the Kanzi apple or the Migo pear, or one of the products made under private label by Fruitmasters: data should always be correct. “Of course, some customers are more demanding than others, but we always try to live up to the highest standards.”

Seize the opportunities!

Kees de Kat: “It is our challenge as an industry to translate future developments into concrete actions for modern-day practice. Now is a good time to start working on that. There are plenty of opportunities in this area. Seize them!”

IAL C E P S UT HE VISITQUTALITY BRETAHKEOATRE DATA

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HRS

PROGRAM 30TH OF NOVEMBER 08.00 Registration & Refreshments Chair: H. Schmeitz 09.00 - 12.15

Plenary Sessions

09.00 - 09.15

Welcome & Opening Interview: Is There a Change of the Game?

H. van Luijk, Chairman Frug I Com & CEO of Van Nature Growers, The Netherlands P. Maarleveld, CEO GS1 Nederland, Netherlands E. Treacy, Chairman IFPS and VP Supply Chain PMA, USA

New technologies and even the “new ways to use” technologies are changing the Fresh Produce Industry and Supply Chain. Here, information is the driver for almost every innovation. This is based on Internet-of Veggies, BIGdata, augmented reality, robots & drones, sensoring, etc.

9.15 - 10.15

10.15-10.45

10.45 - 12.00

SELECT GAME <RETAIL>

SELECT MODE <PAUSE>

SELECT GAME <SUPPLY>

Impact of Masterdata on fresh supply; a retail perspective

Coffee & Networking

Data based brand creation in Fruits & Vegetables

N. Röhl, Department leader Master Data, EDEKA Germany

C. Waltert, Man. Business Excellence, SanLucar Spain & J. Obels, Industry Lead Agriculture & Commodity Trading, Capgemini

Barcoding; a next level example by Iper Impact of Information(Technology) on supply chain & customers in Fresh Produce

E. Casalini, Barcode specialist, GS1 Italy

S. Martina, CEO, The Greenery, The Netherlands

12.00 - 12.15

Panel Discussion

12.15 - 13.00

Networking lunch

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

BREAKOUT SESSIONS THE CHANGE OF THE GAME LEVEL UP +1 13:00-14:30

- Breakout in three paralell-sessions with focus on the supply chain and/or the use of disruptive technology.

GAME-CHANGER -1-

GAME-CHANGER -2-

GAME-CHANGER -3-

DATA QUALITY

TECHNOVATION

FARM DATA

GS1 DatakwaliTijd 2.0: wat betekent dit voor u?

THEATRE

13:00-13:20

13:20-13:40

13:40-14:00

14:00-14:20

ODYSSEE

LA FONTAINE

Kickoff of the Dutch Dataquality Program GS1 Netherlands / Frug I com for Fresh Produce.

Technology is developing fast. An overview of technological developments and applications in cultivation and supply chain.

Information exchange from farm to fork is becoming more and more essential. This session is focused on cultivation data.

"De kwaliteit van de productinformatie in GS1 Data Source (GS1 DAS) moet naar een hoger niveau. En dus ook voor AGF. Want als productinformatie niet klopt krijgt de (online) consument niet de juiste informatie en worden logistieke processen verstoord. Tijdens deze interactieve sessie krijgt u uitleg over wat het nieuwe GS1 programma DatakwaliTijd 2.0 voor AGF-bedrijven concreet betekent en wanneer u aan de slag moet gaan.

In this session, an overview will be given of technological developments and application in cultivation and supply chains. Four different innovative themes will be discussed: blockchain as a new datatech for use in fresh supply chain, swarm robotics for fresh produce, 3d category management and the future of sensoring.

In 2015 and 2016, the action research program FarmDigital was launched in the Netherlands. FarmDigital is currently working towards a situation in which compliance data only needs to be entered once and can be shared easily. It aims to achieve this goal by standardising data and developing and implementing an independent, digital platform for people to use. In this session, the outcomes of this research program will be presented and discussed.

Chair: H. Schmeitz, Fresh Informationmanagement Centre

Chair: E. Treacy, IFPS

Chair: K. Poppe, Wageningen UR

The Dutch Data Quality Program in Fresh Produce

Opportunities for Blockchain in Agri

Farm Data in Practice

B. de Gruijter, Industry manager Food, Health & Beauty, GS1 Nederland, Netherlands

P. A. Genet, MSc, Wageningen UR/ Capgemini, Netherlands

M. Topper, Farmer, Zonneheerdt, Netherlands

#GS1, #DataAlignment, #ProductInformation

#Blockchain, #Trackingtracing, #Foodsafety

#Farmdata

Data quality in Fresh; a Retail & Foodservice Vision

Swarm robotics for Agricultural Applications

From Farm Data Re-use to Additionally

T. Vermeer, Data Architect, Sligro Food Group, Netherlands

J. IJsselmuiden, Phd. Farm Technology, Wageningen UR, Netherlands

N. Broersen, CEO, AgriPlace, Netherlands

#Retail, #Foodservice, #online

#Drones, #Robots, #IOT

#Farmdata

Data in the Supply Chain of the Future

3D Category Management

Create and Capture Value from Farm Data

T. Bouwman, Supply Chain Manager, Harvest House, Netherlands

E. Egberts, Founder & CEO, BloomyPro, Netherlands

L. Ge, Senior Researcher, Wageningen UR, Netherlands

#ICT, #GDSN, #Problemowner

#Visualisation, #3D, #Imaging, #Categorymanagement

#valuedata, #Farmdata

Panel discussion data quality in Fresh

Sensoring 4.0

Information Architecture

R. van Schaijk, R&D Manager, Holst-Center / IMEC, Netherlands

J.W. Kruize, Researcher, Wageningen UR, Netherlands

#Sensor, #Bigdata, #Measure

#ICT #GDSN #problemowner

*Dutch spoken

14:30-15:00h

REFRESHMENT & NETWORKING

BREAKOUT SESSIONS THE CHANGE OF THE GAME LEVEL UP +2 15:00-16:15h

15:00-15:25h

15:25-15:50h

15:50-16:15h

- Breakout in three paralell-sessions with a focus on the supply chain and/or the use of disruptive technology.

GAME-CHANGER -4-

GAME-CHANGER -5-

GAME-CHANGER -6-

LOGISTICS

IMPACT OF CHANGE

FACT DRIVEN

THEATER

ODYSSEE

LA FONTAINE

Logistics is one of the key processes in the fresh trade. Technology is changing the game in logistics.

New technology is more than just hardware and software: it is often a complete change of the way we work.

How Big Data changes decision making processes.

Logistics is essential in Fresh Produce but the game is changing. In this session you will get an update on how smart logistics is developing.

In this session, a focus on the impact of the use of new technology on the fresh produce company and its employees.

Big Data is changeing the industry into a decision-making model based industry. In this session, three examples of how Big Data offers new ways to make decisions.

Chair: D. Vache, IFPS

Chair: J. Proctor, IFPS

Chair: W. van den Berg, Fresh Produce Centre

Get your Logistics Ready for 2020: Think Big, Start Small and Scale Fast

ERP - a Technology or Business Opportunity(or a Problem)?

Data driven innovation; Facts from the Social Web

J. van den Berg, CEO, Jeroen van den Berg Consulting BV. & Author of â&#x20AC;&#x153;Highly Competitive Warehouse Managementâ&#x20AC;?, Netherlands

T. Quets, CIO, Capespan Fruit, Belgium

M. ten Thij, Researcher, Big T&U & PhD candidate, Vrije Universiteit Amsterdam, Netherlands

#agility, #disruptive

#ERP #implementation #changemanagent

#DataAnalytics, #datascience, #socialmedia

Uber for Fresh Produce? IT can do it

Impact of Omni-Channel on Fresh Brands & Companies

Data for Durable Cultivation; the Gallo Winery Case

A. Trabelsi, CEO, QUICARGO, Netherlands/Israel

B. van der Veen, CEO, Arctic Solutions, China

A. Lambrecht, Cloud sales executive, IBM, Belgium

#retail #foodservice #online

#online, #multichannel, #brand

#sensoring #disruptivetechnology #bigdata

Smart Return Logistics

Adoption of Digitalisation

Data driven Sell More en Less waste

R. Reiche, Proj. Manager ICT, Euro Pool System, Germany

L. Andriessen , Senior Researcher, KPN ,Netherlands

K. van Donselaar & R. Broekmeulen, Ass. Professors TU Eindhoven, Netherlands

#RTI #durable #returnables

#talentgap, #digitaltransformation

#bigdata #durable #ECR

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

PLENARY SESSIONS GAME OVER? 16.15

Plenary Sessions

GAME OVER?

16.15 - 17.15

TrendZ! On to 2030 and the Impact on the Fresh Game...

R. van Hooijdonk Trendwatcher & Lecturer Nyenrode & Erasmus University Netherlands New technologies are bringing major changes our way: robots, drones, internet of things. Big data will change the way we look at society, create new business models and cause even more disruptive innovations. In â&#x20AC;&#x2DC;Trendz! On to 2030 the impact on the fresh game...â&#x20AC;&#x2122; renowned speaker Richard van Hooijdonk provides you with the unique opportunity to catch a glimpse into future trends and the impact on fruit & vegetables.

17.15 - 17.30

WRAP UP of the Day

17.30

Closing Drinks

H. Schmeitz Man. Director Fresh Informationmanagement Center, Netherlands & chairman of the EU Fresh Info Forum & Roundtables

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

PLENARY SPEAKERS

N. Rรถhl BIOGRAPHY Since 2011, Norbert Rรถhl has been responsible for master data collection and maintenance within the core product group of the EDEKA Group. He has been responsible for the national maintenance of the product master data for fresh fruit and vegetables. He earned his assortment competency in fruit and vegetables at various fruit cultivators in Kehl and Offenburg. He gained considerable experience in EDI and standards at the Seeburger AG, where he played a major role in the introduction of EANCOM in German trading. He is a member of various national and international GS1 specialist groups. SUMMARY More and more retail-logistics is automated and driven by product data. On the other hand, more and more data is needed for the online market. N. Rรถhl gives you his vision on how the role of masterdata is expanding in the relation between retail and supplier.

E. Casalini BIOGRAPHY Emanuela works for GS1 Italy, with the role of Barcode Specialist. She has worked for GS1 Italy since 2010, after the graduation in management and production engineering. Emanuela deals with all the issues related to identification and barcoding, in particular for the fast moving consumer goods sector. She follows all the activities of the GS1 working groups about AIDC, fresh food and unique Identification, and supports the Italian companies in the adoption the GS1 Standards, with consulting and training. Emanuela participated to the Italian working groups related to traceability of meat and fish products and to the adoption of Regulation 1169, moreover she has coordinated the Italian working group for the introduction of GS1 DataBar in Italy. SUMMARY Iper, one of the major players in the Italian retailing sector, started to use GTIN and GS1 DataBar symbology to identify and to scan variable weight products sold at POS. During this session you will find out what are the reasons of this adoption, the activities that the retailer had to organize to implement this project and the benefits of using GS1 Standards for variable weight products in the fresh food sector.

S. Martina BIOGRAPHY Steven Martina, CEO The Greenery, wants to contribute to a healthy world by making fruits and vegetables affordable and accessible for everyone. The Greenery and its 500 growers are constantly working the chain to make it more sustainable, optimize cultivation processes and inspiring consumers by responding to their needs. Technology is an important facilitator to achieve these goals. SUMMARY The world is rapidly changing. In each industry we see disruption, also in horticulture. Many technological changes are no longer linear, but exponential. Baby boomers turn into millennials, shops in pick up points and shopping baskets into meal boxes. Online retailing is growing rapidly and chains are becoming more transparent. Through social media, consumers pro-actively interfere with a product or service and affects the success. With an increasing world population it will be a big challenge to provide sufficient, safe, healthy, affordable and sustainable produced food. Food security and food safety are important factors.

PLENARY SPEAKERS

C. Waltert BIOGRAPHY Christoph Waltert was born in Germany in 1982 and studied Business Administration, with a special focus on Marketing &Trading as well as Business Informatics, at the University of Passau.He initiated his professional career as intern within the German company Loyalty Partner GmbH, where he has soon held important positions as Project Controller or Business Unit Controller. Due to his strong international vocation, Waltert moved to Mexico City in 2011 to join the professional team of PAYBACK México as Product Manager and authorized Representative. And nowadays he holds in Spain the position of Business Excellence Manager in SanLucar Group, multinational specialized in the fruit and vegetable sector; and premium brand present in more than 23 countries. Within his position he is in charge of the effective optimization of business processes and responsible for introducing new technologies.

J. Obels BIOGRAPHY Jacko Obels is Industrylead Agriculture & Commodity trading at Capgemini. As trained agronomist/horticulturist/farmer he is focusing on the application of technologies in agribusiness. He is the global thought leader developing new platforms and applying the latest technologies. He has strong global knowledge of the upstream ( farmers) , origination and traders in as well fruit and vegetables and commodities like grains etc. He supports as well de ABCD as firms like Sanlucar in transforming their landscape in to the new digitized world with the use of best in breed as well new start up technologies. SUMMARY Jacko Obels will be presenting together with Christoph Waltert on data based brand creation in Fruits & Vegetables.

R. van Hooijdonk BIOGRAPHY Richard van Hooijdonk started his career as marketing director at banks, publishing companies and technology companies where he held strategic advisory positions, was part of management teams and sat on various boards of directors. Since 2007, he has been an Inspirational speaker on various topics for companies and organizations such as NATO, European Commission and Google. More than 200,000 people have attended his sessions within and outside the Netherlands. SUMMARY Thanks to new techniques and the possibility to combine any number of options, we are sitting on the forefront of great changes. Changes that will take place in the fields of economy, work, society, technology, media, marketing, entrepreneurship and science. “Singularity” ensures that all our problems will melt away. Not to mention, Internet of Things, Sensors, Big Data, Google Glass and cognitive computer chips that think like we think, foresee what we need. Can you handle it? Because it’s coming! Major trends are coming your way. After this session, you will be ready for 2030!

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

SPEAKERS BREAKOUT SESSIONS

M. Topper BIOGRAPHY As a third-generation owner, Martin Topper grows vegetables at his company in Dronten, the Netherlands. His agricultural company can be found on seabed clay, the most fertile soil of the Netherlands. He wants people to taste the real taste of vegetables, to enjoy delicious Flevoland-grown fruit and to allow agriculture to provide a beneficial contribution to the health of our society.

P.A. Genet BIOGRAPHY Paul-Adrien Genet studies MSc Food Quality & Operation Research at the University of Wageningen UR. He is currently taking an internship at CapGenini alongside additional trainings in Data Sciences. Having lived and worked in Asia he decided in 2014 to study food sciences in The Netherlands as one of the world best tech hubs to address the compelling need to feed two billion more mouths by mid-century.

N. Broersen

L. Ge

BIOGRAPHY Nico Broersen grew up as the son of a vegetable and tulip farmer, so the agricultural market is familiar to him and he is motivated to help farmers become more sustainable. People 4 Earth is a facilitating organisation where all stakeholders are invited to work together to create precompetitive solutions that are simple to use and have impact. Nicoâ&#x20AC;&#x2122;s passion is to bring people together to make this become a reality.

BIOGRAPHY Lan Ge is a Senior Scientist at Wageningen University & Research. She was trained as an environmental biologist in China but became captivated by the charm of social sciences. Her research is focused on economic analysis and modelling of key issues in agri-food chains, in particular, risk and uncertainty, resilience, and ITmediated governance and business models.

J. IJsselmuiden

E. Egberts

BIOGRAPHY Joris IJsselmuiden received his MSc degree in AI in Groningen. He went on to become a researcher at Fraunhofer IOSB in Karlsruhe. During this time, Joris focused on computer vision and reasoning methods for intelligent user interfaces. In 2014, he received his PhD in Informatics. Currently, he fills a leading research position at the Farm Technology Group of Wageningen University, engaging in agricultural robotics and computer vision.

BIOGRAPHY Eric Egberts is an experienced Tech- entrepreneur in the agricultural sector and has worked for several companies. In 2013, he started Bloomy Floral Creations: the only online flower shop where you can create your bouquet per stem in 3D. In 2015 he founded BloomyPro, where they develop software solutions for the agricultural sector such as 3D retail shelves, shop floors and E commerce platforms.

J.W. Kruize BIOGRAPHY Jan Willem Kruize is a scientific researcher at Wageningen University & Research. His research is focused on information management in agri-food chains. His purpose is to improve data exchange within chains and to support sustainability and transparency. Jan Willem comes from the northernmost tip of Groningen, which made him come into contact with agriculture from a very early age.

R. van Schaijk BIOGRAPHY Rob van Schaijk obtained a master degree in applied physics from the technical university of Eindhoven and a PhD from the University of Amsterdam in semiconductor physics. Since 2007 he is working for IMEC in the Holst Centre, as principal researcher and program manager with a focus on the development of energy harvesters for use in wireless sensor nodes. From 2011 on he is R&D manager of the gas & ion sensor group.

SPEAKERS BREAKOUT SESSIONS

B. de Gruijter BIOGRAPHY Birgitta de Gruijter is the industry manager Food, Health and Beauty at GS1 Netherlands. She is responsible for the GS1 datapool and dataquality program in The Netherlands. Dedicated to the implementation of GS1 standards and solutions to improve the efficiency and visibility of supply and demand chains, Birgitta is a fervent advocate of improving data quality.

A. Trabelsi BIOGRAPHY Avishai Trabelsi has extensive experience and knowledge in logistics and the land freight transportation industry as the former CEO of his family’s trucking company. He was highly involved in the export and production stages of agricultural produce and road transportation. As the CEO of Quicargo, his main goals are to improve efficiency and increase overall profit in the road freight industry, while helping to reduce carbon emissions and traffic congestion.

T. Vermeer

T. Bouwman

BIOGRAPHY Theo Vermeer is a data architect at Sligro Food Group, primarily focussing on the fulfilment of current and future information needs of Sligro Food Group, its customers and business partners. In both his current and previous positions, Theo has acquired years of experience in the exchange of information within the supply chain. At GS1, Theo functions as co-chairman of the GDSN maintenance group.

R. Reiche

BIOGRAPHY Tom Bouwman is Supply Chain Manager at Harvest House in Maasdijk. Harvest House is one of the Netherlands’ largest growers associations specializing in fruit vegetable. During his studies in Business Administration, Bouwman specialized in Supply Chain Management and Logistics. He is responsible for organizing and improving cooperation between companies, aiming for an efficient and digital supply chain that is ready for the future.

T.Quets

BIOGRAPHY Robert Reiche obtained a degree in Food Technology at the University of Bonn in 2008. Followed by a PhD made at the Institute for Business Management, Organisation and Information Management at the University of Bonn. Since 2011 Robert is working for Euro Pool System as international ICT Project Manager and as ICT Innovation Coach. The Smart Return Logistics Project was his first big project at Euro Pool System.

BIOGRAPHY Tom Quets (MSc, MBA) joined Capespan in 2003 as IT manager for the European entity. In 2012 he took a more global role in this group as Chief Information Officer for Capespan’s fruit division. Tom previously worked at Oracle Corporation as a senior business consultant and was project manager at various international companies

J. van den Berg BIOGRAPHY Jeroen van den Berg is consultant on the cutting edge of supply chain and commerce. He has a special interest in e-commerce, omnichannel, business transformation and IT. He is author of the book “Highly competitive warehouse management” in which he develops an action plan to best-in-class performance through process redesign, change management, modern IT and business transformation.

B. van der Veen BIOGRAPHY After studying Marketing Management, Bjorn moved to Shanghai. Having E-commerce Experience in large multinationals and small businesses in Europe and China allows for Bjorn to have unique knowledge on the Chinese Cross Border E-Commerce Industry. He specializes in Digital Marketing, E-Commerce and Brand Management.

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

SPEAKERS BREAKOUT SESSIONS

L. Andriessen BIOGRAPHY As a Communications Graduate at the University of Groningen, Linda started her career in marketing and communications. As Senior Consultant at KPN Consulting, she focusses on change programs with an IT component in them. She offers help to companies that need to engage their employees in their changing daily workplace by emphasizing the need to adapt the work processes and company values as a major IT solution is introduced.

M. ten Thij BIOGRAPHY Marijn ten Thij is a PhD-candidate in Mathematics at the Business Analytics group at Vrije Universiteit Amsterdam. He studied Applied Mathematics at University of Twente, where he graduated at the Stochastic Operations Research group. In 2014, he was a participant of the Dutch National ThinkTank, where he investigated the opportunities that Big Data offer to the Dutch society.

A. Lambrecht

R. Broekmeulen

BIOGRAPHY Ann Lambrecht owns a degree in Civil Engineering, with 30 years experience in IT of which 4 in a startup, 10 as ICT Manager, 16 at IBM, in international and Belgian context. She moved from system Development to Infrastructure & Service Management to Contract & Relationship management to Consultative Selling for Innovation Initiatives.

BIOGRAPHY Rob Broekmeulen is an Assistant Professor of Retail Operations at TU Eindhoven. Together with K. van Donselaar, he specializes in Retail Operations with a special focus on Automated Replenishment Systems for perishable and non-perishable products, store managersâ&#x20AC;&#x2122; ordering behavior, handling efficiency in retail supply chains and management, reduction of out-of-stocks, reduction of outdating and planogram optimization.

K. van Donselaar

CHAIRMEN

BIOGRAPHY Karel van Donselaar is an Assistant Professor of Retail Operations at TU Eindhoven. Together with R. Broekmeulen, he specializes in Retail Operations with a special focus on Automated Replenishment Systems for perishable and non-perishable products, store managersâ&#x20AC;&#x2122; ordering behavior, handling efficiency in retail supply chains and management, reduction of out-of-stocks, reduction of outdating and planogram optimization.

K. Poppe, Wageningen UR, the Netherlands E. Treacy, PMA/ IFPS, USA J. Proctor, CPMA/ IFPS, Canada H. Schmeitz, Fresh Informationmanagement Centre, the Netherlands D. Vache, UFPA/ IFPS, USA W. van den Berg, Fresh Produce Centre, the Netherlands

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

New additional guidelines 2016 30

What is Frug I Com?

What does Frug I Com do?

Frug I Com is a unique collaboration of the Dutch Potatoes, Vegetables and Fruit chain, further referred to as AGF chain. The ultimate goal is to establish electronic exchange of information between the participants in AGF by means of uniform labelling using electronic messages. This standard allows companies within the AGF to make optimum use of the information available in the AGF chain and to apply it to order processing, tracing of products, optimising logistics and quality improvement. The result? A faster and more efficient AGF chain which is less error-prone.

Offering guidance and support to chains

For companies, making the change to new standards is a complex process. Frug I Com offers guidance and support to entrepreneurs making this change. During the process it is essential that Frug I Com offers assistance in making the benefits visible and quantifiable at company level. The emphasis lies on doing this within a limited number of practical situations in which the whole chain is involved. This will result in practical solutions which may serve as test cases for the sector as a whole. Throughout, we are concerned with products that find their way from grower to retailer.

Mission

Representation of interests and networking

Frug I Com works hard on making and keeping available standards for electronic messaging, coding and the like for the AGF chain. This is absolutely essential to take information usage within the sector to a higher level.

It is in the best interest of the AGF chain that standards are implemented optimally. Frug I Com represents the interests of the chain, both in the Netherlands and abroad. To this end, the company needs to have access to active networks throughout the chain.

We closely monitor how the chain, market and standards develop â&#x20AC;&#x201C; then we analyse the effects this has on the sector. Because knowledge plays a crucial role when implementing standards this procedure directs the activities of Frug I Com. Frug I Com gathers knowledge in co-operation with several knowledge institutes. Subsequently, knowledge is recorded and safely stored. Finally, knowledge is made available to the entrepreneurs in the chain.

Information

Vision It is our vision that both the sector as a whole and the individual companies may benefit from better use of information, from information becoming available more quickly and from sharing information more freely between the companies in the industrial column. When all these opportunities are acted upon, the sector as a whole will become stronger and more efficient and the number of potential markets will increase at minimum costs.

Monitoring, analysis and gathering knowledge

For more information, please contact Frug I Com. Website: www.frugicom.nl or send an e-mail to info@frugicom.nl.

Promotion Â We also promote standards for the chain and its companies. We do this not only for individual entrepreneurs but also for sector organisations, governments, audit agencies and the like.

FRESH INFORMATION MANAGEMENT CENTER

Scan your possibilities here

Fresh Informationmanagement Center is the knowlegdge center of Fresh Produce Centre, (Dutch Produce Association / Frugi Venta) and is commited to enforce the Fresh Produce Chain by using lasting information technology. Our core activity is to unite, translate and advise on innovative ICT developments specifically for both cultivation, producer organisations and trade.

Thought leadership & Innovation Management in Fresh Technology 32

VENUE MAP

3RD EU FRESH INFO - FORUM & ROUNDTABLES, 2016

CONTACT INFORMATION DELEGATE HELPDESK

LOCATIONS

Kim van Luijk (vanluijk@frugicom.nl) 0031(0)6 57 43 53 85

Forum, Solutions market, Roundtables and Post-Event meetings SS Rotterdam 3e Katendrechtse Hoofd 25 3072 AM ROTTERDAM Route to SS Rotterdam: ssrotterdam.com/discover-the-ship/route Wifi: username: welkomssrotterdam password: Internet

TEAM FRUG I COM

Johan den Engelse Senior Consultant

Marca Verdel Senior Consultant

Bob Oudenaarden Consultant

- Standardization -

- Project management & Support desk -

- IT project management -

Kim van Luijk Office Manager

Harrij Schmietz Managing Director

Lalita Bosma Office Administration

- Event Management & Communication-

- Program Management -

- Finance-

Organiser

Taxi: Rotterdam Taxi Central +31 10 462 6060

Graphic design

G.Scheringa Euro Pool System, CEO #STRATEGIC

St. Martina Greenery International, CEO #NEXTGENERATIONCUSTOMERS

Our reusable trays are connecting products, suppliers, services and retailers along the dynamic fresh supply chain. By combining this with GS1 Standards and a new cloudbased system we are now able to offer smart services for supply chain control from producer to retailer.

The next generation customers, Millennials and foodies, have completely different demands on what product they want to buy, but also were and when. Hereby, it is essential to support them with relevant information about our products (recipes, how to use info, etc.). Our industry faces the challenge to adapt to this change and to transform towards this new omnichannel supply chain.

Fr. Wammes Capgemini, CTO Application Services Continental Europe #DISRUPTIVE Pace of developments in technology is accelerating everyday. This could lead to disruption within the industry from outside players, but also the opportunity to disrupt yourself. It is not the company most creative that will win the in the industry, but the one that has aligned it’s organisation to deal with this Pace. Is your organisation already geared up?

Rotterdam FoodCluster #KEYDRIVER “The transition of food and horticulture is characterized by cooperating in chains, networks and clusters and is accelerated by the 3rd industrial revolution, which we call the Next Economy. In this transition, information management & technology are the key drivers also for companies active in the largest fresh port of Europe.” 35

EUFRESHFORUM.COM Gold Sponsors:

Frug I Com is an initiative of the Fresh Produce Centre.