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2ND EU FRESH INFO - FORUM & ROUNDTABLES, 2015

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TABLE OF CONTENTS

page

page

Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Organisers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

In association with . . . . . . . . . . . . . . . . . . . . . . . . .

Fresh Technology Tour . . . . . . . . . . . . . . . . . . . . . . .

Taste Fresh 4.0 . . . . . . . . . . . . . . . . . . . . . . . . . . . #Bitterbalparty . . . . . . . . . . . . . . . . . . . . . . . . . . .

Solutions challenge . . . . . . . . . . . . . . . . . . . . . . . .

Advertorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #Running Dinner . . . . . . . . . . . . . . . . . . . . . . . . . .

At a glance : Program Forum . . . . . . . . . . . . . . . . . . .

At a glance: Program Roundtables . . . . . . . . . . . . . . . .

Map SS Rotterdam . . . . . . . . . . . . . . . . . . . . . . . . .

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Roundtables: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Supply 4.0 Point-of-Sale 4.0

Roundtables: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Cultivation 4.0 Standards 4.0

Roundtables: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Best Practices Information Standards

Roundtables: . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Technology for Dummies Solutions Challenge

Finish Fresh Apps on Tour . . . . . . . . . . . . . . . . . . . . .

Finish Session 1 . . . . . . . . . . . . . . . . . . . . . . . . . . .

Finish Session 2 . . . . . . . . . . . . . . . . . . . . . . . . . .

EU Forum & Roundtable 2014 . . . . . . . . . . . . . . . . . .

Photo page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “Horticulture 4.0� by H. Schmeitz & E. van Wijk . . . . . . . .

General Information . . . . . . . . . . . . . . . . . . . . . . . .

Photo page . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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EVENT PARTNER

Horticulture & Starting Materials sector: Production value: floriculture € 5.3 billion fruit & vegetables € 2.6 billion

Share in total agricultural production value: 40 percent

World’s largest exporter of vegetable seeds

an incredible source of potential

Information and communication technology (ICT) plays a crucial role in the efficiency and sustainable organisation of the Dutch horticultural sector. Early availability of the right information, at the right time and the wise use of this information will stimulate sustainable cultivation, good product treatment, foodsafety, cost savings and efficient transportation. It reduces waste and helps to communicate with consumers about the utility value, quality, health aspects and sustainability of a product.

The innovations from Holland are an incredible source of potential. They go far beyond the ‘bulbs, trees and seeds’ generally associated with the sector. Which is just as well because there are some huge challenges awaiting us. Especially the use of information and information technology gives horticulture great opportunities for the future. But here for the collaboration is needed cross-over between horticulture and ICT for sustainable development of new varieties, new growing concepts, equipment for in the field and greenhouses, optimize logistics, new business models by online and consumer interaction form farm to fork.

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World’s largest exporter of fresh vegetables

Sector technology and supply: € 2 billion

Labour force: over 400,000

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2ND EU FRESH INFO - FORUM & ROUNDTABLES, 2015

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PROGRAM & TIMETABLES

2-DEC: ROUNDTABLES 9.00h

OPENING

9.00-9.20h

PLENARY

Informationstandards in fresh; whats next?

2nd EU Fresh Info ROUNDTABLE

What are the challenges for GS1-standards in EU Fresh Produce?

P. Rosell, GS1 in Europa, Spain 9.20-10.00h

PLENARY

Is there a business(case) in fresh without ICT? The impact of Moore’s law on the business(case) in Fresh Produce.

K. Poppe, Agronomist, Wageningen University - LEI

10h

PARALEL

ROUNDTABLES, SOLUTIONPITCHES, BEST PRACTICES, SPEEDLEARNING, WORKSHOPS & DISCUSSION ROUNDTABLES

ROUNDTABLES

ROUNDTABLES

ROUNDTABLES

SHOWROOM

EDUCATION

EDUCATION

INNOVATION

THEATER

CAPE TOWN

GUADELOPE

TRINIDAD

VANCOUVER

TILBURY

JUNEAU

HAÏTI

SUPPLY 4.0

POINT-OF-SALE 4.0

CULTIVATION 4.0

STANDARDS 4.0

BEST PRACTICES

SPEEDLEARNING INFO. STANDARDS

TECHNOLOGY for DUMMIES

SOLUTIONS CHALLENGE

FRUIT 4.0

LABEL 4.0

10.00-11.00h 10.15

LOGISTICS 4.O

Irrediance Greenhouse

10.30

MARKET

GLOBAL STANDARDS

10.45

INTELLIGENGE 4.0

B1 - Best practice

11.00-12.00h M1

12.30 12.45 13.00-14.00h

S1 L U N C H

13.15 13.30

PLU

B2 - Best practice

L2

I2

R3 LOGIDENT

BUSINESS TO CONSUMER 4.0

HARVEST 4.0

INTELLIGENCE 4.0

14.15

S3

L3

4.0

T3 CEGEKA

GLN FOR FRESH

B4 - Best practice

L4

I3 ONLINE 4.0

PTI T&T

C2

GOLDFISH PRECISION 4.0

FINANCE 4.0

L5 - CPMA / PMA/UF/GS1

B5 - Best practice

GROWER 4.0

GPC FOR FRESH

15.00-16.00h

L6

15.15

DESCARTES, NATURE’S PRIDE

M3

15.45

C3

S4 PLENARY

eLEAF CRM; customerinfo 4.0 T4

13.30

15.30

WhereATindustries R4

DATASHARING

M2

14.00-15.00h

AUTO-ID 4.0

B3 - Best practice

S2 CHAIN

MarketorMove

FARM ID 4.0

FOODSAFETY 4.0

BUFFET

13.45

AGRIPLACE

GDSN for Fresh

13.45

16.00-16.30h

NoFoodWasted R2

C1

BUFFET

12.00-13.00h

R1

T1

I1

11.30

12.15

eLab L1

11.15 11.45

ERP 4.0; fast & easy ?!

B6 - Best practice I4

Wrap up & Whats next…

Closing remarks H. Schmeitz, Frug I Com & GS1 in Europe Fruits & Vegetable Group

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J.Kungl (METRO SYSYEMS)

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CEGEKA

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Horticulture 4.0

Not participating is not an option

Horticulture 4.0 is a horticulture in which Internet of Things plays an important role in producing more efficiently and in a more flexible and sustainable way (production 4.0), offering both customized and total solutions to consumers (consumer 4.0).

photo: Elvi van Wijk

Not participating is not an option. That’s how experts think about the fourth industrial revolution, made possible by the combination of Internet and new technologies such as robots and drones. In this article we take you to a horticulture based on this combination; Horticulture 4.0. We also explain why not joining the digital revolution is not an option for the horticultural sector.

Harrij Schmeitz and Elvi van Wijk The industrial revolutions in a nutshell.

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First industrial revolution

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Second industrial revolution

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Third industrial revolution

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Fourth industrial revolution

The rise of cast iron and steam engines.

The rise of steel, electricity, turbines and internal combustion engines.

The rise of computers, communication and globalisation.

Integration of ICT in the design, production and distribution process.

In a factory 4.0, it’s child’s play; smart machines identify and fix errors themselves, maintenance is predictable and everything communicates with everything, within and between companies and between companies and customers. All thanks to Internet of Things; the possibilities of the Internet combined with new technologies such as drones, sensors, robots and 3D printing.

Production 4.0 Thanks to technological developments in the field of vision, grab techniques and data processing, robots will take over more and more tasks of people in the next few years. As a result, horticultural production will be more efficient and cheaper, which is very important because the sector is under considerable financial pressure.

A few illustrative examples: This packing robot for aubergines was previously used in a biscuit factory and is now used for production automation at Demokwekerij Westland in the Netherlands. It was thought that, because of the vulnerability of eggplants, the handling could not be left to machines. But the hand of this robot (not in picture) actually picks them up without damaging them. Thanks to this robot, the number of operations decreases. In addition, hygiene increases because the handling is now possible at much lower temperatures which is considered very important in Asia. A few years ago this robot still cost € 45.000, now € 18,000 and it can be rented.

The ‘Ladybird’ was designed and built specifically for the vegetable industry with the aim of creating a ground robot with supporting intelligent software and the capability to conduct autonomous farm surveillance, mapping, classification, and detection for a variety of different vegetables.

Furthermore, thanks to smart crop monitoring and treatment, harvesting technology and product-handling, production processes will become more flexible in terms of product characteristics (specifications, quality, design), volumes and timing. Flexibility of production is needed to respond to the increasing demand for more diverse products, specifically aimed at a particular application (variation horticulture), think of the tastiest tomato specifically for soup or extra healthy tomatoes.

The Ladybird in action on Cowra beetroot farm. Photo: ACFR, The University of Sydney

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For this article we talked to: Prof. dr. Egbert Jan Sol, Director of Innovation at TNO and part time professor at the Radboud University Nijmegen on research strategy in science & technology Prof. dr. Fred van Houten, Professor for Design Engineering at the Technical University of Twente Prof. Salah Sukkarieh, Professor of Robotics and Intelligent Systems, School of Aerospace Mechanical & Mechatronic Engineering and director of Research and Innovation at the Australian Centre for Field Robotics

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• Geert van Oosterhout, development manager entrepeneurship at LTO Noord Glaskracht in the Nederlands • Tjerk Gorter, director of Qanbridge and currently leading the Field Lab SmartFood • Peet van Adrichem, director of Demokwekerij Westland

Furhermore, in writing this article, the document ‘Smart industry. Dutch industry fit for the future’ was consulted

In this image a drone flies over Derk Gesink’s potato field in Mensingeweer, in the Netherlands. Gesink belongs to a group of farmers that is leading in the world of ‘precision agriculture’.

These pioneers treat fields no longer in a uniform way, but try to provide plants just enough fertilizer, pesticide, lime and water as they need at a given time and in a particular place. Good for crops and the environment!

Thanks to the possibilities of Internet of Things, the sector can also respond better to consumer needs in the form of customized products. Consider for instance food products that fit consumer preferences due to allergies, illness or the desire to lose weight.

Products that also, thanks to the digital revolution, can be produced closer to the customer, which, for many consumers, is an additional reason to buy.

Conditions for success Exploiting the opportunities of the digital revolution by the horticultural sector depends on the extent to which the sector succeeds in creating value using the entire supply chain and chooses a network-based approach. You can read more about these and other conditions for success, such as the use and sharing of information and the development of standards, in the article ‘Horticulture 4.0. Between wish and reality.’ photo: Derk Gesink

Consumer 4.0 Consumers increasingly want to pay for total solutions, also when it comes to food. Consider for example the success of meal service Hello Fresh. The fourth industrial revolution facilitates the blending of products and services, and thus, new ways of making money. It’s already happening when you think of the horticultural sector producing electricity. Which other business models, with crossovers to completely different sectors, can we think of for the horticultural sector?

In summary, Horticulture 4.0 is a horticulture industry that: 1. produces more efficiently and in a more flexible and sustainable way 2. is able to connect to consumer needs 3. makes use of the entire supply chain for value creation 4. is enabled by a network-centric approach 5. makes use of information 6. and is driven by ICT and the latest proven growing, manufacturing and logistic techniques Harrij Schmeitz and Elvi van Wijk

Prosperity Besides the arguments of efficiency, sustainability, flexibility and customer intimacy, history shows that the introduction of new technologies has always brought everyone more prosperity and welfare. Smart technologies provide our sector opportunities and are needed to strengthen everyone’s position in the international fruit and vegetable supply chain.

Harrij Schmeitz is director of the Fresh Information Management Center.

He is also program manager at Frug I Com, innovation broker ICT in AGF of the Top Sector Horticulture and Propagation Materials, member of the Dutch Greenport Digital Community and vice-president of the International Federation for Produce Standards.

Elvi van Wijk is a policy and market researcher. Besides that she is a journalist, copywriter and editor in chief. In the Netherlands Elvi investigated the potential and effectiveness of communicating with consumers through apps. In addition she examined how user generated content can increase interaction with consumers as well as the popularity of fruit and vegetables and which (presentation of) health information about fruit and vegetables, consumers particularly appreciate.

This series of articles was initiated by

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GENERAL INFO LOCATIONS Forum, Solutions market, Roundtables and Pre-Event meetings SS Rotterdam 3e Katendrechtse Hoofd 25 3072 AM ROTTERDAM Route to SS Rotterdam: ssrotterdam.com/discover-the-ship/route Wifi: username: welkomssrotterdam

password: Internet

Network Event Markthal Rotterdam Wereld van de Smaak Ds. Jan Scharpstraat 298 3011 GZ ROTTERDAM Parking: Markthal Rotterdam has its own parking garage

WOP DUBAI 2016

INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

Taxi: Rotterdam Taxi Central +31 10 462 6060

DELEGATES HELPDESK

13-15 | 2016

Cindy Steffens (steffens@frugicom.nl) 0031(0)6 51 78 02 36

NOVEMBER

DUBAI WORLD TRADE CENTRE

WWW.WOP-DUBAI.COM Organiser

Graphic design An event organized by:

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Strategic partner

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FRUGICOM.NL/EUFORUM

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