Marketing for Manufacturers Taking Your Business to the Next Level
+ What’s Working… + What’s Not Working… + Connecting With Your Audience + Creating a Compelling Message
Marketing Impact for Manufacturers
Creative Technology Corp. Marketing Impact for Manufacturers
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The buyer’s journey
“I’d like to use the internet to build my business.
Almost 60% of buyers will have made a purchasing decision before they have ever contacted your company.
But I don’t want to spend anything because we don’t have a budget, and we can’t cut any more.
They use your website, your competitors’ websites, LinkedIn and internet-based market research before they ever contact your sales representative.
I don’t want to have to hire anyone. I can’t spend any time on this, and no one else can take it on. We’ll need to outsource it or perhaps put the intern in charge of it.”
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Creative Technology Corp. Marketing Impact for Manufacturers
Increasing sales is the number one goal of most manufacturing companies, yet less than half can measure their marketing and sales effectiveness. If your prospect knows more about you (and your competition) before you even have a chance to talk to them, what are you going to do?
Do you even know where to start? The average American sees over 3,000 brand messages a day. We are saturated with brand messages. With the advent of social media, it is easier than ever to reach prospective customers. However, with so many choices, it can be more confusing than ever to choose. Do you… have the best message…
directed to the right audience… with a compelling reason to buy?
You Need a Plan “If there is a fork in the road, take it.” – Yogi Berra
One Set Priorities
Two Focus Resources
Three Develop Purpose
If you don’t know where you are going, how will you know when you get there? To set up your strategic plan, step back and look at the company as a whole. Define the intent of the company. Some call it mission; others call it vision; intent conveys action. Ask, “What would I like the company to look like in five years?” Focus on the best tactics to build that company. Then, follow three steps and repeat to completion: imagine, execute, and refine.
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HOW DID CRAIGSLIST GET ITS TRACTION? In 1995 Craig Newmark, a newcomer to San Francisco, feeling alone and isolated in a new city, started an email distribution list featuring events in the San Francisco Bay area. In 1996 Craig expanded the listing to include other classified ad categories and launched a website. Today craigslist operates in more than 700 cities in 70 countries. The website receives 50 billion page views by 60 million users each month.
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From beginning, did something simple and useful. From beginning, began cycle: Asked for community feedback;
”
did something about it; repeat, forever.
– Craig Newmark
Founder of Craigslist
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Creative Technology Corp. Marketing Impact for Manufacturers
Imagine… Raving Customers You are so well known that your company is the first one that comes to mind when a prospect needs your service. Your prospect list is full. Your follow-up is excellent. Your production is ahead of schedule. And quality exceeds expectations.
Could this be you?
Why not?
Why not now?
Or are you too busy… The biggest complaint of business owners and managers is, “I don’t have enough time.” But, in fact, time is all you have.
Ultimately you control the outcome. It’s up to you. Are you ready to become a Rock Star of Manufacturing?
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The owner’s dilemma “My customers can’t find me” It is becoming increasingly apparent to business owners and executives that traditional business-to-business marketing is obsolete. Manufacturers need to be attractive to their potential customers. Digital marketing is the most cost-effective method to reach prospective customers. Marketing (and sales) starts with an effective website. A website that can be found by Google. A website that can convey to a prospect what the company does in less than 15 seconds.
(Source: Strongview – Marketing Spending Plans for 2015)
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Creative Technology Corp. Marketing Impact for Manufacturers
What do you manufacture better than anyone else?
Lead Generation
“In the past we would have to go out and find customers. Today the customers have to find us. The key to our success has been developing an effective sales funnel.�
Can Your customers find you? A traditional approach to lead generation was to send a sales force out into the marketplace. The sales people would meet with potential customers face-to-face or maybe they used a telephone.
You need to be on the internet. You need to be on social media. You need to be actively marketing.
Attract
But no one would give you an appointment or answer the phone unless they knew you.
Engage
In today’s marketplace, business owners are becoming increasingly aware that this approach is very expensive and ultimately ineffective in growing their business.
Nurture Decide
With 24-hour access to the internet and social media, decision makers have made a purchasing decision before a sales rep has ever been contacted.
Sell Service
So where do you need to be?
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you need a website YOU MAY ALREADY HAVE A WEBSITE...
but is it working for you?
Did you know?
• 84.3%
Prospective customers and existing customers check out your website before they contact you 84.3% of the time.
• 10.4
The average person checks out 10.4 sites before making a decision to contact someone.
• 77%
Google is used for 77% of all searches, and more than half of those are on mobile devices.
You Need A Website…
And It Has To Be Good!
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Creative Technology Corp. Marketing Impact for Manufacturers
if You Build it… they won’t come unless… A great website is not about good looks. A great website is about showing up on the first page of a Google search. Google ranks a website on two primary factors: 1. Relevancy – how well your website matches a user’s search. 2. Recency – newer content outranks older content. For example, are you a plastic injection mold maker or do you make molds? There is a world of difference to Google.
© 2016 Google Inc, used with permission. Google and the Google logo are registered trademarks of Google Inc.
Content is king
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Build your audience Amplify your message
Grow your business
Content Development
Social Media
Email Marketing
Creating educational and entertaining information strategically builds your unique message.
Social media harnesses the power of the internet to amplify and support your brand message.
Today’s customers must first find you. Then you need to connect with and engage them.
Well-developed content attracts prospects and enhances your expertise.
It is not difficult or expensive, but it does take time and patience.
Email marketing engages your audience and is one of the most effective lead generators available.
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Creative Technology Corp. Marketing Impact for Manufacturers
About Creative technology Marketing Impact for Manufacturers
We know manufacturing + We know marketing = We know how to make your business grow.
Social Media
Strategic Planning
Photography
Amplify Your Message
Video
Š 2016 Facebook, used with permission. Facebook and the Facebook logo are registered trademarks of Facebook.
Public Relations
Content Marketing
Websites
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ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?
If you don’t know where you are going, you might wind up someplace else. – Yogi Berra
Give us a call: 847-910-1258
Marketing Impact for Manufacturers • Strategic Planning • Market Research • Communication • Public Relations • Coaching
http://creat.com
• Photo • Video • Websites • Advertising • Writing
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