[EN] Tomasz Bilak Portfolio

Page 1

I’ll show you how great you are.


Hello Who I am I am graphic designer and an engineer of Production Systems. During my studies at Gdansk University of Technology I learned about management, marketing and systems thinking, which I use in my work on a day-to-day basis. Through trial and error, I have learned that every single experience is important to my work. Even when I work on small projects I never lose sight of the bigger picture. I always look for patterns and models in the world around me to find the best solutions for my projects. I am not looking for just any solution, I want to find the perfect one, creating an emotional connection to the target market whilst also achieving my client’s design brief.

Why me For me, design is not only about art and creativity but also about time, resources and management. Moreover, it is a good way to meet people and learn about their business, life and passions. It is not easy to find the right person to work with, especially if you’re lacking in time and resources. I am aware that many people and even companies have limited resources (e.g. space, people, money), and are often under pressure from tight deadlines. My experience and work ethic has allowed me to develop a cooperative and efficient design process. I know how to ask the right questions in order to find appropriate solutions, I always manage my time efficiently, and I know how to take advantage of existing opportunities and make use of available resources. The end result is always a functional and aesthetically pleasing design. My work is about making dreams true - yours as well as mine.

Branding and identity Naming, Logo design, Font design, Logo animation, Packaging design, Typography, Brand communication strategy

Fashion Clothing prints, Patterns design, Accessories prints, Clothing labels, CADs

Print Business stationery, Music albums, Posters, Flyers, Leaflets, Brochures, Menus


Tomasz Bilak

instagram: tomaszbilak linkedin: Tomasz Bilak

www.tomaszbilak.com info@tomaszbilak.com +44 (0) 7732 599 460

Resume Work experience

Education

Organisations

Training

01.2017 present

Quickfire Tableware (UK) – Screen Printer / Graphic Designer - Tracing graphics and creating visualisations for customers - Comparing and choosing inks with Pantone palettes - Exposing screens and preparing/mixing inks for printing - Screen printing (up to 6 colours) - Preparing new screens with emulsion

06.2014 06.2016

LPP S.A. - CROPP MEN (PL) – Graphic / Fashion Designer - Researching new ideas and inspirations - Designing prints and patterns for clothing and accessories - Preparing CADs and pre-production documents - Reviewing and advising on lab dips, fabrics, and trims - Working with licensed designs (Disney, Warner Bros., Marvel) - Meetings and training with suppliers and licensors - Improving CAD layouts for the graphics department

06.2011 03.2013

High Time Label (PL) – Co-Founder / Graphic Designer - Supporting and publishing independent artists - Print and design for posters, clothing and CD covers - Maintaining a Facebook fan page (over 10,000 followers) and YouTube profile (over 30,000 subscribers)

2009 2013 2015 2010 - 13 1999 - 12 2015 2014 2013 2009 2009

BS Engineering of Production Systems Gdansk University of Technology, Faculty of Management and Economics TEDx Gdansk – Graphic Designer/Volunteer Student Marketing Research Circle "Creatives" – Member The Polish Scouting and Guiding Association (ZHP) - Scoutmaster Disney, Marvel, Star Wars Licensing, Gdansk Digital Photography, Fotomedia, Sopot Marketing Automation, SALESmanago Autodesk AutoCAD level I, II, III, UTG Microsoft Office Advance, UTG

Software skills

Advanced Adobe (Photoshop, Illustrator, InDesign) Advanced MS Office (Word, Excel, PowerPoint, Visio) CorelDRAW, NexusFont, Prezi

Personal skills

Driving License: Category B Polish: Native English: Upper-intermediate

Interests

Comics, S-F, Psychology, Nature, Economy, Marketing, Typography, Sport (Polish Rugby 7s ex Vice-Champion, Krav Maga Level P2 , Yoga)



Branding >


Branding

Portfolio

Can U Escape? Run by two smart guys in Toruń (Poland), Can U Escape is a real life escape room game. The brand name is a simple question that customers ask themselves when playing the game.

Out of the box Blessing in dis- Be visible I designed a new font for this guise thinking An escape room is a game in which players must solve a series of riddles and puzzles to leave the room before the time runs out. After entering the room, you and your team are left to search for clues and solve the puzzles in order to escape. If you’re perceptive, you should be able to crack the codes and escape.

The room is full of riddles and puzzles, so I decided to get into this problem solving mind-set when designing the logo, which is a puzzle in itself. The logo combines a question mark with the action of escaping.

project so that the company can use their own communication style in all of their marketing materials. The new typeface and logotype are based on the same grid to ensure that the brand is instantly recognisable. The typeface was inspired by the font ‘Bender’ by Jovanny Lemonad.


Can U Escape?

X

X

Idea

X

X Y

X

Y

Y

Y

A riddle, an enigma, An emergency exit, Puzzles, A question, A question mark

Y

www.tomaszbilak.com


Branding

Portfolio

Everywear Everywear is a rising star in the streetwear fashion world. They are driven by inspirations from around the world. Their brand mission is simple: Be Everywhere

When the Everywear brand travels around the world, it always comes back and then the process starts again.

Wear is it?

Keep going

The streetwear market is fast growing and hundreds of new small brands are popping up every day. Everywear is the brand with an aspiration to be an inspiration. It is impossible to be inspired or be an inspiration if you stay in the same place, but everyone needs to start somewhere. So where is a good place to start a new brand? How can you be successful in such an unpredictable market?

When designing the logo, I wanted to make sure I emphasised their brand mission – to be everywhere. This means more than just being somewhere, it’s also about being in motion. It’s about getting out there, and to keep going no matter what.


Everywear

X

X

X

X

X

X

X X X ½∂ X

½∂

½∂

X

X

www.tomaszbilak.com


Branding

Portfolio

Oto Ziomek This is a similar product to the bestselling 'Pet Rock' brand in the USA. Oto Ziomek is not just a rock, it’s the perfect pet for everyone as it has no needs.

Easy Peasy

Stay in touch

Many of us want someone, or something, to take care of, but we don’t always have time and can’t commit to such responsibilities. Looking for the perfect pet, or even a plant, is not always an easy task and can take time. Dogs need walking, fish need food, and even cacti need watering from time to time. So what is the easiest thing care of? Oto Ziomek!

I decided to use simple slogans, natural material and a logo portraying a smiley face. The customer can fall in love with Oto Ziomek and does not have to worry about looking after it.


Oto Ziomek

www.tomaszbilak.com


Branding

Portfolio

Samone* SAMONE is a Software Asset Management company based in Poland. The company’s core values are about trust, knowledge and supporting other businesses.

Helping Hand Finding support for your own business is not always easy. Experience, training, equipment, software, network structure and many other factors can pose a serious challenge for a business. Sometimes we need to outsource to solve such problems. We need other people’s expertise.

Blessing in disguise I decided to make a logotype with a sign at the end which symbolises a reference mark. I also added optional notes beneath the logo which describe what kind of company/person the customers need e.g. someone to help, to trust, to make it, to solve the problem.


Samone*

Cap Height

22,5ยบ

X-Height

Baseline 22,5ยบ Descender

22,5ยบ

X X X X X X X

6X

22,5ยบ

12X

Y

Y

Y

Y

Y

Y

Y

www.tomaszbilak.com


Branding

Portfolio

Twój Klimat A non-governmental organisation that supports young people in making their dreams come true in sport, dance and art. Twój Klimat was set up for young people and they define it.

Little Empire and Rebels I decided to make this logo evoke the look of a kid wanting to mark their territory with graffiti. I also decided to break some rules with regards to logo creation. It is ragged and a little blurred, it is not a geometrical shape, there is no grid, and no simplicity. It is rebellious, like a kid's mind. The logo is a metaphor for chasing your dreams – off the grid, with no rules or restrictions. Be free and be yourself.

One more time I was split between many tools for creating the lettering: spray paint, brush, marker, chalk – each method gives the letters a unique characteristic style and feeling. In the end, I chose to use brush and ink. I made various versions of each letter and picked the best ones to make up the final logo.


Twรณj Klimat

Work on this project was one of the elements which motivated me to made some hard and important decisions which at the end brings me relief. So go on 'Twoj Klimat' - I am the first who is free thanks to you.

www.tomaszbilak.com


Re-branding

Portfolio

Beztroski Melanż Beztroski Melanż (EN: “Carefree Party”) began as a group of friends meeting in clubs and pubs. Friends brought their friends, and their friends brought more friends – eventually, Beztroski Melanż became a regular get-together.

Re-branding

Drink up!

Clear mind

When Beztroski Melanż was just starting up, the founders could have never predicted how big the brand would become, and today their dreams have come true. However, they did not realise that their logo was a replica of someone else’s design, and so they quickly needed to rebrand. As such, I was asked to design a new logo and a new brand strategy for Beztroski Melanż.

Rebranding is not an easy task as customers already know the brand and recognise the logo. However, it can actually be a great opportunity. To begin with, I uncovered the most important features of the Beztroski Melanz brand, such as friends, familial atmosphere, being yourself and having a good time. Next, I picked out photos from some of their previous parties to make a mood board for inspiration. I was then able to come up with a design that evoked the right style and feeling for their brand.

I decided to focus on the idea of ‘friends' and humans relations. I used negative space to make a hidden message about the secret to great parties…alcohol. These two ideas inspired me to design a family friendly logo suitable for all situations e.g. at home, in restaurants or at parties.

Beztroski Melanż is a well-known brand with a lot of history and a lot of parties behind it. It is still about friends and partying, but also about feeling and looking good.

Round & round The logo was created by drawing the same sized circle on a grid – a similar feeling to being drunk on the dance floor or staggering home in the dark.


Beztroski MelanĹź

www.tomaszbilak.com



Fashion >


Portfolio

Cards

Poker is an enjoyable and dangerous game. Gambling brings out a wide range of emotions from euphoria to despair. It’s all about stimulants and addiction. Nobody is sure of the next move, so let’s have fun until our luck runs out.


Fashion

Crew

Being a team member is important, but finding the right team to work with is not easy. Gangs used to use spray paint and blood to mark their territory whereas nowadays crews use their clothing to represent themselves. Icons and slogans are like shouting for someone in a crowd.

www.tomaszbilak.com


Portfolio

Tasty

Kids don't care about meal ingredients, healthy food, sugar or fat. They just eat what they think is tasty. But they need to learn the sad truth: a lot of fast food = a slow death


Fashion

Tribe

African masks are used during many important tribal events. Europeans also wear masks for different occasions e.g. at certain traditional celebrations and parties. It’s important to take good care of them and keep them in good condition. “Tribe” is a tribute to the tribes of Africa and the roots of the Rastafarian movement.

www.tomaszbilak.com


Portfolio

Bike

Speed is fascinating and humans are always looking for ways to increase their speed. Lighter running shoes, a faster horse, a more expensive car with a bigger engine. Now it is time to improve bikes. If all you need is 2 wheels, 2 pedals and one gear then this is the collection for you.


Fashion

Mind

My little universe starts and ends in my mind. This collection showcases the connections between my ideas, emotions and dreams...or just the beginning of my adventure with photo-prints.

www.tomaszbilak.com


Thanks for your time.


Let’s talk

www.tomaszbilak.com email: info@tomaszbilak.com mobile: +44 (0) 7732 599 460 instagram: @tomaszbilak twitter: @tomaszbilak facebook: @bilaktomasz linkedin: Tomasz Bilak



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