Domotti new brand indentity

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New visual identity


New visual identity • is a part of Dajar’s brands refreshing strategy • is an answer to new market trends • increases the value of the product and the brand and build the brand’s position in medium price non-electric household segment • makes Domotti brand more contemporary


New logo

· minimalistic form · new colour palette · modern typography


Various applicable versions of logo


Domotti brand features: • simplicity • functionality • inspirational • modern • availability


New packaging layout

Bigger packshot situated on two sides of a box Additional photoshot representing a general category of product Additional info snipes about special features, fun facts etc. Red colour replaced by lime green and turquoise

Colour coded product categories Gray colour replaced by a more contemporary, attractive gray tone


What’s new?

Colour coded product categories

snipes about special features, additional product info etc.

MOCCA 300ml

Mood photoshot represanting product category

14x10.5x

kafetiera · kávéfózó · coffee maker

Pantone

2297

Green indicates KITCHENWARE category

300 ml

300 ml MOCCA 300 ml a Idealn ek lizan fi 6 na sso espre

Idealn. a anek na 6 filiz o s s espre

kafetiera ciśnieniowa eszpresszó kávéfózó high-pressure coffee maker hochdruck-cafeteria tlaková kanvica na prípravu kávy

Gray is an supplemental colour for both categories

jaca

ga pobie ka za aniu o l w po ier przyw

RUMBA

patelnia do naleśników · palacsintasütő · crepe pan

22cm

Producent: DAJAR Sp. z o.o., ul. Połtawska 6, 75-072 Koszalin, Polska, tel.: +48 94 720 26 26; Forgalmazó: DAJAR Kft, Tündérfürt utca 3, 1106 Budapest, Magyarország, tel.: +36 1 433 54 00; Distribuitor: DAJAR HOME&GARDEN SRL, Sat Petrești, Comuna Corbeanca, Strada Aleea Vulturului, Nr. 3, Subsol, Cam. 2, Judet Ilfov, România, +40 752 088 012; www.dajar.com

patelnia do naleśników palacsintasütő crepe pan pfannkuchenpfanne panvica na palacinky tigaie pentru clătite сковорода для блинов

Producent: DAJAR Sp. z o.o., ul. Połtawska 6, 75-072 Koszalin, Polska, tel.: +48 94 720 26 26; Forgalmazó: DAJAR Kft, Tündérfürt utca 3, 1106 Budapest, Magyarország, tel.: +36 1 433 54 00; Distribuitor: DAJAR HOME&GARDEN SRL, Sat Petrești, Comuna Corbeanca, Strada Aleea Vulturului, Nr. 3, Subsol, Cam. 2, Judet Ilfov, România, +40 752 088 012; www.dajar.com PL: HU: EN: DE: SK: RO: RU:

Wyprodukowano w Chinach Származási hely: Kína Made in China Hergestellt in China Vyrobené v Číne Produs în China Произведено в Китае

PL: HU: EN: DE: SK: RO: RU:

Wyprodukowano w Chinach Származási hely: Kína Made in China Hergestellt in China Vyrobené v Číne Produs în China Произведено в Китае

20 PAP

kafetiera · kávéfózó · coffee maker

444

кафетиер

MOCCA

Pantone

cafetiera sub presiune

kafetiera · kávéfózó · coffee maker

2229

Turquoise indicates DINNERWARE category

MOCCA

Pantone


Sample packaging - giftboxes


Sample packaging - window boxes & sleeves


Sample packaging - labels, blisters & tags


wobbler

shelfliner

display

POS


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