Geist and Carmel Media Kit 2011

2011 Media Kit

Targeted Print, Online and Video Advertising For Northeast Indianapolis Area Businesses

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28,500

Northside Households Each Month!

30

3,300+

Registered Bloggers on townepost.com

Local News

Written by, about, and for local residents on Indy’s northside

Targeted Geist Print Distribution

Circulation Summary Direct mail (in blue)...............................11,750 Retail distribution.................................... 1,750 Total..........................................................13,500

Demographic Data • Average Household Income: $121,053 (Indiana’s State Average*: $43,993) • Average Age: 46.1 years old • Average Home Value: $397,000 • Married Households: 85.3%

atGeist.com Local Portal Traffic (Based on last 12 months 3/2010-3/2011)

• 95,073 unique visitors • 182,436 page views • Ranked #69,804 in the US by Alexa.com • Top referral search: “Geist Indiana” *

Based on 2010 Census Data

Advertise in both the Carmel and Geist Newsletters and take an additional 10% off your sponsorship price!

Geist Frequency Rates, Per Month Size

Specs

1x

3x

6x

12x

1/8

(3.6” x 2.34”)

$300

$275

$250

$200

1/4

(3.6” x 4.72”)

$450

$400

$375

$300

1/2

(7.37” x 4.72”)

$600

$550

$500

$400

Full

(7.37” x 9.58”)

$1,050

$950

$900

$750

Not for profits receive the 12x frequency discount.

Advertising Inserts

Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”.

Cost per insert................................................................................$1,000

Targeted Carmel Print Distribution

Demographic Data • Average Household Income: $123,901 (Indiana’s State Average*: $43,993) • Average Age: 51.3 years old • Average Home Value: $383,900 • Married Households: 86.8%

atCarmel.com Local Portal Traffic (Based on last 12 months 3/2010-3/2011)

• 22,905 unique visitors • 36,466 page views • Ranked #105,293 in the US by Alexa.com • Top referral search: “Carmel Indiana”

Circulation Summary Direct mail (in blue)...............................13,250 Retail distribution.................................... 1,750 Total..........................................................15,000 Carmel Frequency Rates, Per Month Size

Specs

1x

3x

6x

12x

1/8

(3.6” x 2.34”)

$300

$275

$250

$200

1/4

(3.6” x 4.72”)

$450

$400

$375

$300

1/2

(7.37” x 4.72”)

$600

$550

$500

$400

Full

(7.37” x 9.58”)

$1,050

$950

$900

$750

Not for profits receive the 12x frequency discount.

Advertising Inserts

Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”.

Cost per insert................................................................................$1,000

2011 Deadline Schedule

Advertising Specs

Newsletters are mailed on the via bulk carrier USPS mail each month.

1/8 Page 1/4 Page

(3.6” x 2.34”)

Vertical (3.6” x 4.72”)

Full Page

(7.37” x 9.58”) Bleed Size: 8-1/8” x 10-5/8”

1/2 Page

1/4 Page

Horizontal (7.37” x 2.34”)

Horizontal (7.37” x 4.72”)

Preferred Positions Inside Front Cover.............................................................Rate + 20% Inside Back Cover..............................................................Rate + 10% Back Cover...........................................................................Rate + 30% Mechanical Specs: Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad and four color process are included in the advertising rates. Acceptable file types include JPEG, TIFF, EPS, and PDF files with fonts embedded or rasterized.

Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued. The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies.

Free Ad Design!

No additional set-up or design fees when you advertise in the Carmel and Geist Community Newsletters!

Online Advertising Tile (125x125) Banner (468x60) Featured (300x250)

Carmel Community Newsletter Month Ad Deadline May 2011 . ..........................................................................April 15 June 2011 ...........................................................................May 13 July 2011 ............................................................................June 10 August 2011 . ......................................................................July 15 September 2011 . ....................................................... August 12 October 2011 ...................................................... September 16 November 2011 . ......................................................October 14 December 2011 ................................................... November 11

Discounts

Credit card on file payments................................................. 5% Prepayment discount............................................................10%

Free Online Ads!

Advertise for 6 or more months in the Carmel and/or Geist Community Newsletter and get online ads for FREE!

$30 per month $50 per month $75 per month

Featured Ad

(300 x 250 pixels)

Tile Ad

(125 x 125 pixels)

PO Box 36097 Indianapolis, IN 46236-0097 (317) 823-5060 phone (317) 536-3030 fax Tom Britt

Banner Ad

(468 x 60 pixels) Not Actual Size

Geist Community Newsletter Month Ad Deadline April 2011 ............................................................................ April 1 May 2011 . ..............................................................................May 6 June 2011 ............................................................................ June 3 July 2011 ................................................................................ July 1 August 2011 . ..................................................................August 5 September 2011 . ..................................................September 2 October 2011 .............................................................. October 7 November 2011 . ....................................................November 4 December 2011 ......................................................December 2

Jeanne Britt

Publisher & Sales Tom@atGeist.com

Business Manager Jeanne@atGeist.com

(317) 496-3599

(317) 823-5060

Online at www.atGeist.com and www.atCarmel.com ©2011 Townepost Inc.

Online Video Advertising Tell your story with a professionally produced video clip created and syndicated through all of the Townepost.com properties...

Video Profiled Online for 30 Days on All Websites

Posted to Facebook Pages

Profiled in Print

Tweeted Out to Followers Posted on YouTube.com

...and, Posted on Your Website

Online Video Advertising

28, 2010 May 1, 2010 - Nov aring to: Site Comp

livestream.com/atgeist

Dashboard

Visits 2,000

1,000

2,000

0

1,000

0 May 22

May 3

Aug 6

Jul 18

Jun 29

Jun 10

Site Usage

Nov 9

Oct 21

Oct 2

Sep 13

Aug 25

Nov 28

75.50% Bounce Rate

39,038 Visits

00:01:58 Avg. Time on Site

88,726 Pageviews

21.43% % New Visits

2.27 Pages/Visit

Map Overlay

Visitors Overview Visitors

Commercial Spot: $399

Edited Length :15-:30 seconds • Short promo video shot and created • Added to GeistTV.com playlist for 30 days, on-demand afterwards • Posted to Youtube.com (atgeist or atcarmel channel) and Facebook.com • Placement on your own website or blog • Featured on Townepost.com Run only cost per month: $100

700 700

350

350

0

0 May 3

May 22 Jun 10

Jun 29

Jul 18

Aug 6

2 Aug 25 Sep 13 Oct

Oct 21

Nov 9

Nov 28

Visitors

Visits

23,858

1

38,614

Content Overview

iew Traffic Sources Overv Referring Sites

8,106.00 (20.76%)

/atgeist/on-air/Geist TV

7,252.00 (18.58%)

/atgeist/on-air/Premier

Search Engines Other

4,488 (11.50%)

% Pageviews

5,133

5.79%

intro

3,985

4.49%

Teaser

2,117

2.39%

of

1,836

2.07%

1,668

1.88%

Camera

/atgeist/on-air/atgeist's

Direct Traffic

Pageviews

Pages

19,192.00 (49.16%)

/atgeist/on-air/Larry Greene /atgeist/on-air/atgeist's

1

Camera

Google Analytics

Business Feature: $599

Edited Length 1:30-2:00 minutes • One interview or story about your business, cause or event • Added to GeistTV.com playlist for 30 days, on-demand afterwards • Posted to Youtube.com (atgeist or atcarmel channel) and Facebook.com • Placement on your own website or blog • Featured on Townepost.com

LIVE Streaming Events: $699+ Perfect for public events, open houses, trade shows, annual meetings, grand openings, or other time-sensitive events. Let our professionals put together a package that will promote your event in print, online, and via video! Call us for a custom quote.

Detailed Video Analytics

We can send you detailed analytics for each video we produce, letting you know exactly how many people viewed your video!

We stream live events to iPhone users!

Extend the reach of your video audience with our LIVE streaming services!

Make checks payable to: Britt Interactive, LLC PO Box 36097 Indianapolis, IN 46236-0097 q January 20____ q April q February 20____ q May q March 20____ q June

Rep

Billing Inquiries: (317) 823-5060 Fax: (317) 536-3030

20____ q July 20____ q October 20____ 20____ q August 20____ q November 20____ 20____ q September 20____ q December 20____

Date Business Name

Contact

Contact E-mail

Website URL

Cell

Phone

Billing Address

City

Zip

State

Display Ad Payment Type: q Invoice Monthly q Credit Card on File (5% discount) q Prepaid (10% discount) Combo Advertising Discount: q 10% OFF (Both Geist + Carmel Community Newsletter)

Display Advertising

Other Advertising

Frequency Rate: q 1 time q 3 times q 6 times q 12 times Display Ad Size: q 1/8 q 1/4 q 1/2 q Full Orientation: q Horizontal q Vertical q Island Artwork: q Camera-ready q Layout Needed

Online: q Tile (125x125) $30 per month

q Banner (468x60) $50 per month

q Featured (300x250) $75 per month Video Advertising

q :30 second spot $399

q 2:00 min. business feature $599

q run only, preproduced $99/month

Frequency Rates, Per Month Size

Specs

1x

3x

6x

12x

1/8

(3.6” x 2.34”)

$300

$275

$250

$200

1/4

(3.6” x 4.72”)

$450

$400

$375

$300

1/2

(7.37” x 4.72”)

$600

$550

$500

$400

Full

(7.37” x 9.58”) $1,050

$950

$900

$750

Credit Card Number ___________________________________ Credit Card Type: q VISA q MC q Amex Exp:_________

Not for profits receive the 12x frequency discount.

Advertising Inserts

Preferred Positions

Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”.

Cost per insert...................................................................................$1,000

Inside Front Cover.................................................................... Rate + 20% Inside Back Cover..................................................................... Rate + 10% Back Cover.................................................................................. Rate + 30%

Per Month Display Advertising

Subtotal

Per Month

Subtotal

Other Advertising Contract TOTAL

Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. All ads must be paid for within 15 days of invoice date. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued.

The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. All advertising rates include four-color process. Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad is included in the advertising rates. The deadline for advertising changes, editorial submissions, and new ad contracts is the first of each month for that month’s issue. Publications are mailed via bulk rate carrier routes and delivery timing is not guaranteed. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies. By signing below Advertiser is accepting the Terms & Conditions of this advertising agreement. ________________________________________________________________________________________________________________________ Advertiser Signature Name (Printed) Date