2011 Media Kit
Targeted Print, Online and Video Advertising For Northeast Indianapolis Area Businesses
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28,500
Northside Households Each Month!
30
3,300+
Registered Bloggers on townepost.com
Local News
Written by, about, and for local residents on Indy’s northside
Targeted Geist Print Distribution
Circulation Summary Direct mail (in blue)...............................11,750 Retail distribution.................................... 1,750 Total..........................................................13,500
Demographic Data • Average Household Income: $121,053 (Indiana’s State Average*: $43,993) • Average Age: 46.1 years old • Average Home Value: $397,000 • Married Households: 85.3%
atGeist.com Local Portal Traffic (Based on last 12 months 3/2010-3/2011)
• 95,073 unique visitors • 182,436 page views • Ranked #69,804 in the US by Alexa.com • Top referral search: “Geist Indiana” *
Based on 2010 Census Data
Advertise in both the Carmel and Geist Newsletters and take an additional 10% off your sponsorship price! Geist Frequency Rates, Per Month Size
Specs
1x
3x
6x
12x
1/8
(3.6” x 2.34”)
$300
$275
$250
$200
1/4
(3.6” x 4.72”)
$450
$400
$375
$300
1/2
(7.37” x 4.72”)
$600
$550
$500
$400
Full
(7.37” x 9.58”)
$1,050
$950
$900
$750
Not for profits receive the 12x frequency discount.
Advertising Inserts
Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert................................................................................$1,000
Targeted Carmel Print Distribution
Demographic Data • Average Household Income: $123,901 (Indiana’s State Average*: $43,993) • Average Age: 51.3 years old • Average Home Value: $383,900 • Married Households: 86.8%
atCarmel.com Local Portal Traffic (Based on last 12 months 3/2010-3/2011)
• 22,905 unique visitors • 36,466 page views • Ranked #105,293 in the US by Alexa.com • Top referral search: “Carmel Indiana”
Circulation Summary Direct mail (in blue)...............................13,250 Retail distribution.................................... 1,750 Total..........................................................15,000 Carmel Frequency Rates, Per Month Size
Specs
1x
3x
6x
12x
1/8
(3.6” x 2.34”)
$300
$275
$250
$200
1/4
(3.6” x 4.72”)
$450
$400
$375
$300
1/2
(7.37” x 4.72”)
$600
$550
$500
$400
Full
(7.37” x 9.58”)
$1,050
$950
$900
$750
Not for profits receive the 12x frequency discount.
Advertising Inserts
Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert................................................................................$1,000
2011 Deadline Schedule
Advertising Specs
Newsletters are mailed on the via bulk carrier USPS mail each month.
1/8 Page 1/4 Page
(3.6” x 2.34”)
Vertical (3.6” x 4.72”)
Full Page
(7.37” x 9.58”) Bleed Size: 8-1/8” x 10-5/8”
1/2 Page
1/4 Page
Horizontal (7.37” x 2.34”)
Horizontal (7.37” x 4.72”)
Preferred Positions Inside Front Cover.............................................................Rate + 20% Inside Back Cover..............................................................Rate + 10% Back Cover...........................................................................Rate + 30% Mechanical Specs: Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad and four color process are included in the advertising rates. Acceptable file types include JPEG, TIFF, EPS, and PDF files with fonts embedded or rasterized. Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued. The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies.
Free Ad Design! No additional set-up or design fees when you advertise in the Carmel and Geist Community Newsletters! Online Advertising Tile (125x125) Banner (468x60) Featured (300x250)
Carmel Community Newsletter Month Ad Deadline May 2011 . ..........................................................................April 15 June 2011 ...........................................................................May 13 July 2011 ............................................................................June 10 August 2011 . ......................................................................July 15 September 2011 . ....................................................... August 12 October 2011 ...................................................... September 16 November 2011 . ......................................................October 14 December 2011 ................................................... November 11
Discounts
Credit card on file payments................................................. 5% Prepayment discount............................................................10%
Free Online Ads!
Advertise for 6 or more months in the Carmel and/or Geist Community Newsletter and get online ads for FREE!
$30 per month $50 per month $75 per month
Featured Ad
(300 x 250 pixels)
Tile Ad
(125 x 125 pixels)
PO Box 36097 Indianapolis, IN 46236-0097 (317) 823-5060 phone (317) 536-3030 fax Tom Britt
Banner Ad
(468 x 60 pixels) Not Actual Size
Geist Community Newsletter Month Ad Deadline April 2011 ............................................................................ April 1 May 2011 . ..............................................................................May 6 June 2011 ............................................................................ June 3 July 2011 ................................................................................ July 1 August 2011 . ..................................................................August 5 September 2011 . ..................................................September 2 October 2011 .............................................................. October 7 November 2011 . ....................................................November 4 December 2011 ......................................................December 2
Jeanne Britt
Publisher & Sales Tom@atGeist.com
Business Manager Jeanne@atGeist.com
(317) 496-3599
(317) 823-5060
Online at www.atGeist.com and www.atCarmel.com ©2011 Townepost Inc.
Online Video Advertising Tell your story with a professionally produced video clip created and syndicated through all of the Townepost.com properties...
Video Profiled Online for 30 Days on All Websites
Posted to Facebook Pages
Profiled in Print
Tweeted Out to Followers Posted on YouTube.com
...and, Posted on Your Website
Online Video Advertising
28, 2010 May 1, 2010 - Nov aring to: Site Comp
livestream.com/atgeist
Dashboard
Visits 2,000
1,000
2,000
0
1,000
0 May 22
May 3
Aug 6
Jul 18
Jun 29
Jun 10
Site Usage
Nov 9
Oct 21
Oct 2
Sep 13
Aug 25
Nov 28
75.50% Bounce Rate
39,038 Visits
00:01:58 Avg. Time on Site
88,726 Pageviews
21.43% % New Visits
2.27 Pages/Visit
Map Overlay
Visitors Overview Visitors
Commercial Spot: $399
Edited Length :15-:30 seconds • Short promo video shot and created • Added to GeistTV.com playlist for 30 days, on-demand afterwards • Posted to Youtube.com (atgeist or atcarmel channel) and Facebook.com • Placement on your own website or blog • Featured on Townepost.com Run only cost per month: $100
700 700
350
350
0
0 May 3
May 22 Jun 10
Jun 29
Jul 18
Aug 6
2 Aug 25 Sep 13 Oct
Oct 21
Nov 9
Nov 28
Visitors
Visits
23,858
1
38,614
Content Overview
iew Traffic Sources Overv Referring Sites
8,106.00 (20.76%)
/atgeist/on-air/Geist TV
7,252.00 (18.58%)
/atgeist/on-air/Premier
Search Engines Other
4,488 (11.50%)
% Pageviews
5,133
5.79%
intro
3,985
4.49%
Teaser
2,117
2.39%
of
1,836
2.07%
1,668
1.88%
Camera
/atgeist/on-air/atgeist's
Direct Traffic
Pageviews
Pages
19,192.00 (49.16%)
/atgeist/on-air/Larry Greene /atgeist/on-air/atgeist's
1
Camera
Google Analytics
Business Feature: $599
Edited Length 1:30-2:00 minutes • One interview or story about your business, cause or event • Added to GeistTV.com playlist for 30 days, on-demand afterwards • Posted to Youtube.com (atgeist or atcarmel channel) and Facebook.com • Placement on your own website or blog • Featured on Townepost.com
LIVE Streaming Events: $699+ Perfect for public events, open houses, trade shows, annual meetings, grand openings, or other time-sensitive events. Let our professionals put together a package that will promote your event in print, online, and via video! Call us for a custom quote.
Detailed Video Analytics
We can send you detailed analytics for each video we produce, letting you know exactly how many people viewed your video!
We stream live events to iPhone users!
Extend the reach of your video audience with our LIVE streaming services!
Make checks payable to: Britt Interactive, LLC PO Box 36097 Indianapolis, IN 46236-0097 q January 20____ q April q February 20____ q May q March 20____ q June
Rep
Billing Inquiries: (317) 823-5060 Fax: (317) 536-3030
20____ q July 20____ q October 20____ 20____ q August 20____ q November 20____ 20____ q September 20____ q December 20____
Date Business Name
Contact
Contact E-mail
Website URL
Cell
Phone
Billing Address
City
Zip
State
Display Ad Payment Type: q Invoice Monthly q Credit Card on File (5% discount) q Prepaid (10% discount) Combo Advertising Discount: q 10% OFF (Both Geist + Carmel Community Newsletter)
Display Advertising
Other Advertising
Frequency Rate: q 1 time q 3 times q 6 times q 12 times Display Ad Size: q 1/8 q 1/4 q 1/2 q Full Orientation: q Horizontal q Vertical q Island Artwork: q Camera-ready q Layout Needed
Online: q Tile (125x125) $30 per month q Banner (468x60) $50 per month q Featured (300x250) $75 per month Video Advertising q :30 second spot $399 q 2:00 min. business feature $599 q run only, preproduced $99/month
Frequency Rates, Per Month Size
Specs
1x
3x
6x
12x
1/8
(3.6” x 2.34”)
$300
$275
$250
$200
1/4
(3.6” x 4.72”)
$450
$400
$375
$300
1/2
(7.37” x 4.72”)
$600
$550
$500
$400
Full
(7.37” x 9.58”) $1,050
$950
$900
$750
Credit Card Number ___________________________________ Credit Card Type: q VISA q MC q Amex Exp:_________
Not for profits receive the 12x frequency discount.
Advertising Inserts
Preferred Positions
Printing and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert...................................................................................$1,000
Inside Front Cover.................................................................... Rate + 20% Inside Back Cover..................................................................... Rate + 10% Back Cover.................................................................................. Rate + 30%
Per Month Display Advertising
Subtotal
Per Month
Subtotal
Other Advertising Contract TOTAL
Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. All ads must be paid for within 15 days of invoice date. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued. The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. All advertising rates include four-color process. Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad is included in the advertising rates. The deadline for advertising changes, editorial submissions, and new ad contracts is the first of each month for that month’s issue. Publications are mailed via bulk rate carrier routes and delivery timing is not guaranteed. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies. By signing below Advertiser is accepting the Terms & Conditions of this advertising agreement. ________________________________________________________________________________________________________________________ Advertiser Signature Name (Printed) Date