Boone County Magazine February 2024

FROM THE INSIDE OUT RADIANT SKIN AESTHETIC, WELLNESS & BEAUTY STUDIO TAKES A WHOLE-BODY APPROACH TO AGING GRACEFULLY

Health & Wellness Special Section

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6 TOP IT OFF

22 CARDON AND

12 COMMUNITY

23 BUSINESS

Hattie’s Coffee House Owner Hopes to Provide a Place for Community Connection

FOUNDATION SPOTLIGHT

Community Foundation of Boone County

13 HEALTHY LIVING

BEGINS WITH A HEALTHY HEART

Putting Heart and Vascular Health First at Witham Health Services

14 CHAMBER

SPOTLIGHT

Zionsville Chamber of Commerce

15 EVERYTHING’S

WORKING OUT Fit Is the Focus at Exercise Inc

18 FROM THE

ASSOCIATES ANNOUNCES COPPER TRACE EXPANSION

SPOTLIGHT

Renewal Health

24 RIDE RIGHT

Get Pedaling With eBoom Electric Bikes

26 BUSINESS

KEY CONTRIBUTORS KRYSTAL DAILEY CHRISTY HEITGER-EWING MICHAELA HOOVER MICHELLE KAUFMAN MATT KEATING RENEE LARR JUSTIN SICKING

PROUD MEMBER

SPOTLIGHT

Modern Aesthetics

28 TERRIFIC TRESSES

No Label Studio Salon’s Business Concept Is as Distinct as Its Services

30 TOURISM

SPOTLIGHT

Discover Boone County: Celebrating 20 Years of Tourism Excellence

TOWNE POST NETWORK, INC. FOUNDER, CEO TOM BRITT tom@townepost.com (317) 496-3599 PRESIDENT JEANNE BRITT jeanne@townepost.com (317) 810-0011 PRODUCTION COORDINATOR ERIN TURK CREATIVE DIRECTORS VAL AUSTIN TONI EADS

INSIDE OUT

FEBRUARY 2024

PUBLISHER BRANDON BALTZ brandon@townepost.com (317) 514-9522

COPY EDITOR JON SHOULDERS

Radiant Skin Aesthetic, Wellness & Beauty Studio Takes a WholeBody Approach to Aging Gracefully

TOWNE POST NETWORK, INC. 8800 North Street, Suite 117 Fishers, IN 46038 Phone/Text: (317) 810-0011 FOR FRANCHISE INFORMATION, VISIT FRANCHISING.TOWNEPOST.COM

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CONTACT THE PUBLISHER Have a story idea or suggestion for the magazine?

Thank you for celebrating 50 years with us,

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Top It Off

HATTIE’S COFFEE HOUSE OWNER HOPES TO PROVIDE A PLACE FOR COMMUNITY CONNECTION Writer / Michelle Kaufman Photographer / Michaela Hoover

For years, Kirra Sutton dreamed of opening up a coffee shop.

On November 18 that dream came true, when Hattie’s Coffee House opened. Hattie’s is located in a 112-year-old renovated farmhouse on Main Street in Whitestown.

“I love coffee and I just think it’s a beverage that brings the community together,” Sutton said. “I’m super community driven.

[Hattie’s] sits kind of in between the historic part of our town and all the new development, so I hope it is a bridge of sorts for people to come together.”

Hattie’s coffee is roasted on-site from the Daily Grind. In addition to a wide variety of coffee drinks, tea, hot chocolate and other beverages are available.

“I am completely overjoyed by the community’s response,” Sutton 6 | February 2024 | TownePost.com

said. “We’ve gotten an overwhelming sense that people were ready for this. People wanted this and it’s filling a need in the area. I’m so excited that we get to be the people who bring a coffee shop here.”

Hattie’s is named after the wife of the town’s founder. Sutton says the shop is a love letter to her community.

“We’re excited that people from the community are going to enjoy Hattie’s too, but there’s no doubt in my mind that this home and this space during this time is for Whitestown,” Sutton said. “I wanted it to be connected to the town.”

Hattie’s has an upstairs space available for businesses, community organizations or other groups to rent for $25 an hour. Coffee and water are included, and the space includes a conference table and smart TV for presentations. A baby shower has also been held at Hattie’s.

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Hattie’s is located at 607 South Main Street in Whitestown, and is open Monday through Saturday. For more information, visit hattiescoffeehouse.com or call 317-769-2049.

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The Eclipse is Coming!

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Lebanon, IN is located in the path of totality for the 2024 Eclipse. This is exciting news!

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COMMUNITY FOUNDATION SPOTLIGHT

UNLOCKING COLLECTIVE POWER

THE IMPACT OF JOINING WOMEN OF IMPACT BOONE COUNTY

Julie Reagan, CEO for the Community Foundation of Boone County.

In the heart of our vibrant community lies a unique avenue for change and empowerment – Women of Impact Boone County. This dynamic group, woven from threads of generosity and shared vision, holds the potential to reshape the landscape of our community for the better. Joining is not just an invitation; it’s a commitment to fostering a community where women’s voices resonate in the corridors of philanthropy. The collective power of this women’s giving circle lies in the synergy of diverse perspectives, experiences, and resources coming together to address

pressing issues right here in our home of Boone County.

As a member, you’re not just making a donation; you’re actively shaping the destiny of our community. “The impact is tangible and meaningful – your contribution, combined with those of other like-minded women, has the potential to create a ripple effect, influencing positive change in areas throughout our community. It’s not just about giving; it’s about creating a legacy of shared values and collective impact that transcends individual contributions,” says

Since its 2017 inception, Women of Impact Boone County has awarded over $300,000 to local nonprofits. The 2024 grants supported organizations addressing child abuse prevention, domestic violence, and basic needs for families: Sylvia’s Child Advocacy Center, Mental Health America of Boone County, Indiana Diaper Bank, and Indy Hygiene Hub. While wememberspool dollars to award impactful grants annually, the needs extend beyond that. “That’s why we invite more women to join – the more members, the larger the grants.” - Reagan.

Joining is not just a philanthropic endeavor; it’s an opportunity to connect with inspiring women, fostering collaboration, mentorship, and shared learning. Your presence adds not just value but a powerful voice to the collective symphony of positive change.

communityfoundationbc.org / 765-482-0024 102 N. Lebanon Street, Suite 200, Lebanon, Indiana 46052 12 | February 2024 | TownePost.com

HEALTHY LIVING BEGINS WITH A HEALTHY HEART PUTTING HEART AND VASCULAR HEALTH FIRST AT WITHAM HEALTH SERVICES Story & Photography Provided

At Witham Health Services, we know firsthand that healthy living begins with a healthy heart. That’s why our statewide network of cardiologists, vascular specialists and primary care physicians are committed to delivering the most comprehensive cardiac care possible, from standard preventative options to heart catheterizations to the most advanced treatments resulting from heart failure or transplantation.

Witham’s state-of-the-art cardiology suite features both Witham Heart Partners provider offices and Witham Cardiac and Vascular Testing, and is located on the main Lebanon campus at 2705 North Lebanon Street in the North Pavilion. Our cath lab is located within the hospital.

“We believe that quality of care and a person’s longevity can be enhanced by a one-on-one relationship with their own local cardiologist,” said Dr. Ed Harlamert, chief cardiologist of Witham Heart Partners and director of cardiology at Witham Health Services. “Our cardiac suite combines hightech cardiac testing with convenient access to your cardiologist. These changes build improved efficiency and trust when you come for your cardiac care.”

Harlamert is an experienced interventional cardiologist who has helped an estimated

10,000 patients requiring cardiac and vascular procedures.

“Our mission is to provide exceptional cardiac care locally,” said Dr. Zulfiqar Mirza, co-director of cardiology and director of research at Witham.

Mirza is an experienced interventional cardiologist who has been a high-volume operator for coronary, peripheral vascular and structural heart cases. He has over a decade of experience in complex cardiovascular interventional procedures and research. Our care team is currently involved in multiple international research studies aimed at improving the care and treatment of cardiac patients.

Nurse Practitioners Christina Cohee and Bethany Reynolds, along with the office team, work closely with the physicians to provide personalized care in all cardiac aspects. They assist our physicians with transitioning patients from inpatient care to outpatient care.

Witham Cardiac and Vascular Testing offers advanced CT scanning in combination with nuclear medicine cardiac imaging called SPECT/CT, to better diagnose the entire spectrum of heart disease, from mild to severe levels of disease. “Our $49 Heart

CT Score is a quick and painless, noninvasive scan that can detect heart disease at its earliest and most treatable stages, aided by the best technology around - our 256-slice CT scanner,” said Harlamert.

“Many times a person knows there have been past heart problems in their family, but for many reasons they may have never seen a heart doctor or they have never had the heart talk with their PCP. Starting at about age 45 the risk of having a heart attack starts to climb. A person can request a heart CT scan on their own that could uncover the beginnings of heart disease. This could change the way they eat, exercise, and may prompt them to talk to their doctor about next steps. Ultimately heart disease is common and now very treatable. We should get checked out rather than wait for something bad to happen.”

If you are age 40 or older with a family history of heart or vascular disease, or if you have other risk factors like high blood pressure, diabetes, obesity or smoking, the cardiologists and staff at Witham Heart Partners and Witham Cardiac and Vascular Testing are experts in heart care with a goal of assisting you in improving your heart and vascular health.

Call 765-485-8740 today to schedule an appointment, and explore witham.org for more info.

TownePost.com | February 2024 | 13

CHAMBER OF COMMERCE SPOTLIGHT

BIG EVENTS IN 2024 BRICK STREET MARKET

Saturday May 4,2024 One of the largest artisans and craft fairs in the Midwest. We are currently accepting applications for vendors. Get more information at www.zionsvillechamber.org

STREET DANCE

Saturday August 3,2024 The biggest party in Zionsville!

Join us for live music, food, and merriment!

CHRISTMAS IN THE VILLAGE

The fun starts with Small Business Weekend right after Thanksgiving. Then on Saturday November 30th join us for our Christmas Parade and Tree Lighting, and continues through December.

WWW.ZIONSVILLECHAMBER.ORG / 317-873-3836 / INFO@ZIONSVILLECHAMBER.ORG 14 | February 2024 | TownePost.com

EVERYTHING’S WORKING OUT

FIT IS THE FOCUS AT EXERCISE INC Writer / Michelle Kaufman Photographer / Justin Sicking

The team at Exercise Inc is helping each client increase their strength, through one weekly 20-minute workout.

Founder Bo Railey has been a personal trainer since 1993, and brought the training method, called the SuperSlow program, to Zionsville 15 years ago.

“I like to help people and personal training is a great way to help people change their lives,” Railey said. “Your physical, mental and spiritual health are all very intimately connected. When you help somebody improve their physical health, you improve every aspect of their life. That’s why I enjoy personal training.”

“My client doesn’t have to think too much,” Morris said. “They just have to go in there and perform and give it all they’ve got. It’s a high-intensity workout. You’ll do about five machines within the session to address all the major muscle groups of the body.”

There’s no music playing and no mirrors on the walls, and trainers wear dress shirts and slacks.

“When you go back in the room, the most you’ll have is three to four trainers at one time with their client,” said Morris, who just started his 19th year with the business. “We have our machines and we’re there to get the job done. We call it your personal, private, professional environment.”

Clients range from teenagers, including high school athletes, to adults in their 90s.

In addition to the workouts, clients also receive a nutrition plan, regardless of what “There’s a number of reasons why people their goals are. Tracking is available for come in,” said Manager Sid Morris. those who want to lose weight, while others “Helping clients reach their goals is the may use the plan to learn about and adopt greatest achievement that we can do, and it’s healthy habits. what drives my passion.”

“Since we started that program in 2013, Exercise Inc employs personal trainers and we’ve helped our clients lose 35,000 each person works out one-on-one with a pounds,” Railey said. “It’s called the Simple coach. Coaches will set up the routine and Nine, and it’s an educational coaching machines for that day’s workout and help program where we help clients learn and the client through. adopt the nine most important habits they need to do to lose weight, and keep it off

long-term.”

The first visit is a free consultation, during which the trainer goes over a health form and learns what their goals are. Clients learn more about the program and go through a short workout, allowing them to see what Exercise Inc is about and if it will be a good fit for them.

“It will help anyone who wants to get stronger, and do it in a very efficient way and only come to the gym once a week,” Railey said. “Strength training is the most important type of exercise you can do.”

There are various class packages available, starting with a 12-week program.

Exercise Inc is located at 4400 Weston Pointe Drive, Suite 170 in Zionsville.

There are also four other Exercise Inc locations across central Indiana. For more information, call 317-873-5700 or visit exerciseinc.com.

TownePost.com | February 2024 | 15

Diamond

MEMBER HIGHLIGHT

Aa a fully integrated health care provider, Aspire offers both primary medical and behavioral health care, but also addresses social drivers of health like employment and housing. They offer support programs including addiction services, individual and group therapy, etc. Aspire Indiana is nonprofit, financially strong and growing.

To connect with Aspire, call (877) 574-1254

Centier is the largest, private, familyowned bank in Indiana and remains committed to being owned and operated by the Schrage family in the future. The bank has retail banking locations in Allen, Boone, Elkhart, Hamilton, Lake, La Porte, Marion, Marshall, Porter, St. Joseph, and Tippecanoe Counties in Indiana. if you are interested in connecting with Centier Bank, call (1-888)-236-8437.

Bill Estes Chevrolet Buick GMC is your small town dealership with big city deals. Bill Estes offers some of the best Chevy, Buick & GMC vehicles and serve those who live, work and play near Indianapolis, Lebanon, Frankfort & Lafayette, Indiana. They also offer the ability to buy or lease your next vehicle online. If you are interested in purchasing or leasing your next vehicle, call (317) 807-6149.

16 | February 2024 | TownePost.com

CARMEL RESIDENT OFFERS SKIN CARE EXPERTISE THE SKIN IS THE BODY’S LARGEST ORGAN — AND CARMEL RESIDENT DR. MELANIE KINGSLEY BELIEVES EVERYONE NEEDS TO HAVE AN EFFECTIVE SKIN CARE REGIMEN. However, for a long time, she couldn’t bring herself to wholeheartedly endorse any products out there.

So, the board-certified and fellowship-trained dermatologist founded SkinTherapyMD, which operates out of Zionsville and manufactures her own formulations for treating the most common skin care concerns.

“Throughout my career as a dermatologist, the two most common concerns I heard from patients were about acne and how to slow or reverse the aging process,” Dr. Kingsley said. “After years of trying different products and various treatment regimens, I just wasn’t satisfied with the options available. That’s why I created the CAMU skin care lines — natural, high-quality skin care products that are effective, simple to use, free of unnecessary chemicals and gentle on the skin.”

by combining the most effective ingredients into one formulation to give patients the desired results.

“Both regimens consist of two simple steps — an exfoliating pad to help remove the dead skin cells and allow the nutrients into the skin; and then a serum to deliver and seal in the essential ingredients,” Dr. Kingsley said. “It is the power duo.”

The CAMU ClearSkin Bundle is now available with the serum and wipes — with or without a cleanser.

And the CAMU Anti-Aging Bundle is now available with the resurfacing pads and moisturizing serum — with or without the gentle hydrating cleanser.

“It’s been so rewarding developing this skin care line and seeing the benefits it has brought to so many people,” Dr. Kingsley said.

These products use ingredients Dr. Kingsley found to be most effective across nearly 20 years of treating patients.

Dr. Kingsley stands by these products professionally and personally, offering them not only to patients but also using them to treat friends, family and herself.

CAMU ClearSkin is specifically targeted toward acne-prone patients with oily skin, clogged pores or inflamed acne bumps. The product line helps treat acne, exfoliate the skin and seal in hydration while promoting a healthy skin barrier.

SkinTherapyMD is continually updating formulations and adding products for all skin types, which are available for customers to purchase as needed or on a monthly subscription basis. These products can be found online at skintherapymd.com or in local medical spas and dermatology offices as they expand throughout 2024.

CAMU Anti-Aging helps slow and reverse the signs of sun damage and aging, lightens brown spots and softens fine lines and wrinkles. It also helps adult acne, rosacea and keratosis pilaris and reduces the visibility of pores.

Both the CAMU ClearSkin and CAMU Anti-Aging lines remove several steps from your skin care routine

Follow SkinTherapyMD on Facebook and Instagram for skin care tips, news and special promotions.

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FROM THE INSIDE OUT

RADIANT SKIN AESTHETIC, WELLNESS & BEAUTY STUDIO TAKES A WHOLE-BODY APPROACH TO AGING GRACEFULLY Writer / Christy Heitger-Ewing Photographer / Michaela Hoover

18 | February 2024 | TownePost.com

A

s we begin a new year, Kayla Trammel, owner of Radiant Skin Aesthetic, Wellness & Beauty Studio, is embracing a whole-body approach to aging gracefully, by combining aesthetics services with functional and integrative wellness services, thereby providing an elevated, comprehensive experience for clients.

Trammel, a registered nurse, started as a one-woman operation in 2017 until May 2020, at which point she opened a 1,200-square-foot storefront in Zionsville and hired three additional employees. Over time, their staff grew to a 10-person team.

When she first moved into this location, there were four separate suites, but as other tenants have moved out, she has built out her business. As of this month, Radiant Skin takes up the whole building.

“I believe in doors opening and closing at just the right time,” says Trammel, noting that their medical director is board certified in functional medicine. “We’ve been waiting for the right time to do this, and all the pieces came together now.”

On the aesthetics side, they offer a wide range of skin, beauty and wellness treatments to women and men, including medical grade facials as well as skin and laser treatments, from tightening to resurfacing, helping with pigmentation. They also do injectables such as neurotoxin, and fillers and beauty services such as lashes and semipermanent makeup.

TownePost.com | February 2024 | 19

Popular treatments include radiofrequency microneedling, laser treatments such as BBL/Moxi/ Halo and HydraFacial. In addition to utilizing stateof-the-art techniques and technologies, the team stays up to date on developments in the aesthetic industry.

Radiant Skin is now a one-stop shop for beauty and health, as they’ve added a wellness facility to their practice.

“We can create this beautiful healthy skin, but if your body is tearing down on the inside, everything that we’re doing on the outside isn’t going to last as long,” says Trammel, who notes that internal inflammation accelerates aging. This is why it’s vital to address both internal and external health.

Common complaints Trammel hears from clients include fatigue, brain fog, acne, decreased sex drive and inability to lose weight.

A lot of people don’t want to talk about how they’re feeling, but they’ll write it down. Then there are those clients who are relieved upon being heard once they talk.

During a one-hour complimentary consultation with one of their two nurse practitioners, clients share their goals, talk about their lifestyle, and provide an in-depth checklist of their symptoms.

In addition, they’ll do a full-panel blood workup and possibly additional testing based upon the individual. Together, the client and Radiant Skin team will create a game plan that may or may not tie in with the aesthetics side.

“I’ve had clients tell me that they felt like they were going crazy because when they shared with their doctor how they were feeling, their doctor didn’t listen,” Trammel says. “Sometimes prescribed medications put a Band-Aid on the problem or even exacerbate it.

If, however, you pinpoint the root cause, you can really transform someone’s life.”

“What’s going on internally reflects on the outside and vice versa,” Trammel says. “You may initially be focused just on aesthetics, but then when you start checking off other things, you may realize that it’s smart to take a look on what’s going on inside too.”

Radiant Skin offers hormone replacement therapy, medial weight loss, vaginal rejuvenation, and intravenous drips. They also offer peptides, which can help with brain, heart, skin and gut health.

In addition, they offer ozone therapy, which can aid in reducing inflammation and acute pain. Down the road they’ll do joint injections to help with arthritis and pain.

20 | February 2024 | TownePost.com

It can be like a puzzle trying to figure out what’s going on inside someone’s body because everything correlates - the brain, the gut and the skin. People appreciate not only becoming educated about their health, but also building and maintaining that relationship with the people who take care of them. Sometimes in western medicine, insurance dictates the amount of time a physician can spend with their patient. As a result, patients feel rushed and inconsequential.

“It’s impossible to develop a relationship with someone in a 15-minute appointment,” Trammel says. “You need time together to

Relax your brain.

establish trust.”

This is where that initial consult comes into play. You may think you know what’s going on, but you don’t. For instance, extreme fatigue may be due to a hormonal imbalance.

Trammel emphasizes that functional medicine does not take the place of traditional medicine. Ideally, they go hand in hand.

“A woman going through menopause doesn’t want to be told to suck it up and deal with it, nor should she have to,” Trammel says. “There are options and we want to educate women on those options.”

For the team at Radiant Skin, it’s been about relationships right from the start.

“People say we make them feel like family, like we really care, and that’s because we do,” Trammel says. “When you walk through our doors, you’re not just another paying client. We’re here to focus on you.”

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Radiant Skin Aesthetic, Wellness & Beauty Studio is located at 60 North Main Street in Zionsville. For more information or to set up a consultation, call 317-344-2972 or visit radiantskinindy.com.

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1120 W Oak Street Suite 100 Zionsville, IN 46077 TownePost.com | February 2024 | 21

CARDON AND ASSOCIATES ANNOUNCES COPPER TRACE EXPANSION $8.6 MILLION PROJECT MORE THAN DOUBLES ASSISTED LIVING APARTMENT Story and Photography Provided

Senior living management company CarDon & Associates is proud to announce an $8.6 million expansion of its Westfield community, Copper Trace, located on the northeast corner of 146th Street and Ditch Road at 1250 West 146th Street.

The complex opened in 2015 with 36 assisted-living apartments as well as four neighborhoods, each with 26 skilled nursing suites. The first phase of the complex cost $19 million, with a 116,000-square-foot building on approximately 16 acres.

Planning for the addition began in July of 2022 with construction starting in late September of 2023. Architectural and interior design firm Studio Three Design developed the look of the expansion, while long-running renovation company Summit Construction is overseeing the building 22 | February 2024 | TownePost.com

process.

The expansion will more than double the number of assisted-living apartments, with the 40 new units consisting of 27 onebedroom, six large one-bedroom, and seven two-bedroom residences.

“This expansion will comfortably accommodate the growing needs of seniors in Westfield and surrounding communities,” said CarDon President and CEO Kent Rodgers. “It offers opportunities for seniors who want to remain self-sufficient with the assurance of assistance when needed, as well as individuals coming out of shortterm rehabilitation who might benefit from assisted-living care.”

Other benefits of the expansion include such new amenities as a renovated dining

room, coffee bar, fitness room and new lounge/activity area. This will add 37,500 square feet to the main campus building.

The assisted-living apartments are expected to be open and available by late summer 2024.

ABOUT CARDON & ASSOCIATES

CarDon & Associates is a secondgeneration, family-owned business based in Bloomington, Indiana. Carroll and Donna Moore opened the first CarDon community in Greenwood, Indiana, in 1977, with the vision to create a better alternative for area seniors. CarDon’s vision is to provide residents with the greatest standard of senior living options and personalized care in engaging, welcoming and conveniently located communities. For more information, visit cardon.us.

BUSINESS SPOTLIGHT

RENEWAL HEALTH and well-being,” Reilly said. “The name Renewal Health reflects my desire to help people move from our conventional health care approach, which treats chronic disease - usually in a silo - to treating the person in a holistic manner and not just as someone with a given illness.”

Writer / Michelle Kaufman Photographer / Krystal Dailey

For more than 20 years, Mary J. Reilly, MD, FACEP, DABOM, IFMCP served patients as an emergency physician.

Reilly was known as the doctor who would spend extra time listening and talking to patients who might have needed that more than additional testing. Through her work, she saw opportunities where the health care system could do better and developed a desire to improve patient quality of life with a different approach.

In August Reilly opened Renewal Health in Zionsville. The business name reflects Reilly’s desire to treat people in a holistic manner and, as the practice’s motto runs, “Taking you from sick care to well care.”

“I opened this practice because I feel like I

can offer a lot to people to improve not only their lifespan, but their health span,” Reilly said, adding that telehealth appointments are available after initial patient visits. “I want to help people discover what good health looks like to them and then make a plan to get them there.”

Renewal Health offers weight loss and functional medicine services - two areas where Reilly has spent the last several years training and getting certified. Reilly’s approach to both groups of patients is holistic in nature with a focus on five areas: sleep, diet or nutrition, emotional health, exercise or movement, and pharmacotherapy and supplements.

Patients start with an initial consultation with Reilly, which lasts from 90 minutes to two hours. Patients go through a body composition and metabolism test as well as an exam. From there, Reilly focuses on a personalized patient experience and drafts a treatment plan. She works with individuals on areas like food, sleep and emotional health. Reilly also has her CrossFit L1 certification and offers strength training programs.

“I feel like I’m seeing a really great variety of people right now, from the person who wanted to make sure that they were as healthy as they could be to the person who had recovered from cancer to the people that come to see me for weight loss,” Reilly said. “This is really fantastic for me to be able to follow people in time, and see the change that they’re making and how their hard work pays off.”

“Functional medicine takes a comprehensive approach to prevention, health,

CONNECT 1505 W. Oak Street, Zionsville, IN 844-539-8726 renewalhealth.us TownePost.com | February 2024 | 23

RIDE RIGHT GET PEDALING WITH EBOOM ELECTRIC BIKES Writer / Matt Keating Photographer / Krystal Dailey

Lee Ann McKay, owner and general manager of eBoom Electric Bikes, says that when she opened her business, she was just hoping to keep the doors open and have some fun.

She has successfully accomplished this with the help of her co-owner and loyal customers.

“Robin Coffman is the other 50% owner of eBoom Electric Bikes,” McKay says. “She works full time at Eli Lilly but helps at the shop more during the summer weekends.

She is the behind-the-scenes co-owner.”

Customers have been satisfied with eBoom Electric Bikes.

bike shows to help us get started. Then from there it was trial by fire. Who knew electric bikes would become a thing? We were just hoping seven years ago that we could sell enough to stay in business and have some fun. It worked.”

but with superpowers when needed”

McKay has been riding, selling and servicing electric bikes for a long time.

“There are hundreds of electric bike brands on the market right now,” she says. “We call many of them that are sold only online ‘one and done’ e-bikes. This is because when not if, but when - they stop working, the customer has no one to contact and talk to, and 90% of the time we can’t get electric parts for the bikes. So once these break down, you’re done.”

“Personally, I have been riding bikes all my life,” she says. “When I was 15, I received a Schwinn Varsity 10-speed for my birthday.

It was green and the best gift ever. Since I couldn’t legally drive yet, I rode that bike everywhere. I grew up in downtown Madison, Indiana, along the Ohio River. If I wanted to go to swim practice, I rode my bike up the hill to the pool. If I wanted to go to softball that evening, I rode my bike to the field up the hill. I even rode my bike to driver’s ed class. The high school was up the hill.”

“We opened our doors for sales in May 2017,” McKay says. “It was scary at the time since no one had really heard about electric bikes. We had many people come into the shop and call us cheaters, and would not want to try an electric bike. They were afraid “It’s interesting how people are now willing if they tried, it might convert them - lots of to try riding their bikes to many places laughs.” around the area because they have electric bikes,” she continues. “It builds confidence “We are a boutique business that Robin for the hesitant rider. You have a bicycle that and I built from scratch,” McKay says. “We can assist you when needed. It gives you both have business backgrounds in the extra legs to get around and you get as much corporate world. We were able to do a lot of exercise as you desire. These are the pedalresearch and travel to various international assist bicycles. You must still do the work, 24 | February 2024 | TownePost.com

McKay says she can do some maintenance and repairs on bikes, but she leaves the work up to her talented Service Manager Brandon Hardin at eBoom.

McKay notes that retail shops like eBoom carefully select brands that are known for quality.

“They have sales reps and technicians who we have a business relationship with, and that helps us better service our customers,” McKay says. eBoom Electric Bikes also sells and repairs all types of bikes, not just electric.

“We are a full-service bike repair shop,” McKay says. “Brandon Hardin, our service manager, has built a nice team of mechanics who are all riders. A bike is a bike, so to

speak. Even when you repair or tune up an electric bike it still has the same basic components of a regular bike. However, since day one, we also repair and maintain most electric bike parts, so we’re very familiar with what works and what doesn’t.”

McKay says she has a great team.

“I definitely want to mention my wonderful team of employees,” she says. “eBoom would not be successful without them. Brandon Hardin, our service manager, has a natural talent in diagnosing and fixing electric bikes. He is also a talented bike mechanic.

He enjoys talking to customers and helping them with the mechanics of their bikes.”

McKay also praises the rest of the staff.

“Sean Kenemore is our store manager,” she says. “He has been with us for several years, starting as a bike mechanic. Sean is very knowledgeable about our bike brands, about e-bikes, bikes and riding in general.

customers.”

He doesn’t own a car and rides his electric road bike as transportation. Sean has helped hundreds of customers find their perfect e-bike.”

The business moved to Zionsville last May after outgrowing their previous Whitestown space.

“This spring we will start offering electric bike rentals from our shop,” McKay continues. “These will be mainly ridden on the Big 4 Trail in Boone County, and we’ll offer some other fun routes in the Zionsville area. Details will be forthcoming on our website and on Facebook in late March 2024. We will be doing more community group rides and events this year. We’re also doing some fun events with the Zionsville Parks and Recreation Department. This includes an event for the upcoming eclipse on April 8. We’re also offering a group ride ending in Mulberry Fields to watch the big event. There will be food trucks, music and lots of fun.

“We absolutely love our new shop space in downtown Zionsville,” McKay says. “It’s a great place to have a retail business. The residents are super nice and supportive as well as our fellow merchants. We also have nice spaces to test ride e-bikes with our

For more information on eBoom Electric Bikes, stop in at 47 South Main Street in Zionsville, check out eboomelectricbikes. com, or visit their Facebook page. You can also call them at 317-340-4156, or email leeann@eboomelectricbikes.com.

McKay adds that Rusty Keen joined the team this past summer as a bike mechanic.

He also works in sales.

“Rusty brings great biking knowledge and lots of enthusiasm about the bike world,” she says. “Rusty started the riding group in Whitestown called the Moontown Cycling Group.”

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BUSINESS SPOTLIGHT

MODERN AESTHETICS Writer / Renee Larr Photographer / Krystal Dailey

Modern Aesthetics is a hidden oasis, providing full-service aesthetic and weight loss services. Owner and Chief Executive Officer Jordan Lee wanted to create a space where clients could come and leave feeling rejuvenated. She says the highly skilled team includes a medical director, nurse practitioners, physician assistants, nurses, and licensed estheticians. They all work together to assess and address each client’s needs.

Modern Aesthetics offers various services including laser treatments, injectables, dermal fillers, facials, peels, lash and eyebrow treatments, microneedling, weight loss services, massage therapy, intravenous ozone, and other intravenous therapies.

“I’ve been in the health and wellness industry for over 30 years,” Lee says. “I work with our medical director, Dr. Michael

26 | February 2024 | TownePost.com

“WE WANT PEOPLE TO LEAVE HERE HAPPY, BUT OUR MAIN FOCUS WHILE GUESTS ARE HERE IS ON THEIR INDIVIDUAL NEEDS.” —JORDAN LEE Miller, to provide peptide therapy for weight loss. We also have a machine called MA Sculpt we utilize, that reduces cellulite.

We’re seeing patients lose weight very quickly with the peptide therapy, and MA Sculpt helps to tighten and tone.”

Lee says the staff at Modern Aesthetics provides clients with better living through a mind, body and soul focus. She says while they don’t diagnose patients, they have extensive backgrounds in health care and a wealth of knowledge about how customers can heal their bodies. Lee says it’s not only a family atmosphere between the staff, but also among Modern Aesthetics clients.

Intravenous ozone is a relatively new option in the wellness arena. Lee says the process starts with a blood draw, adding ozone, and then re-injecting it into the body. She says the process can kill viruses and bacteria, slow down cellular aging, and benefit those suffering from some autoimmune disorders. Modern Aesthetics also provides

texture and age spots for younger-looking skin. Laser hair removal is also available.

The Fire and Ice facial is a clinically active treatment system designed to resurface the skin, reduce fine lines and wrinkles, soothe, Modern Aesthetics also stays up to date with the ever-changing world of injectables soften, and encourage cellular renewal and dermal fillers. Lee says the spa offers the rapidly and safely. latest mesotherapy product from Allergan, “We want people to leave here happy, but SKINVIVE. She says mesotherapy is used our main focus while guests are here is to rejuvenate the skin using a transdermal injection of vitamins, enzymes, antioxidants on their individual needs,” Lee says. “Our and plant extracts, to rejuvenate and tighten clients tell us they’ve never had someone else go through each concern they have or skin. Lee says SKINVIVE is extremely the amount of follow-up our staff does. We popular among her patients, and they also want to meet their needs best within reported how glowing, hydrated, refreshed the financial standards. We also love seeing and healthy their skin looked through six our clients leave with a pep in their step, and months. happy with how they look and feel.”

Lead Licensed Aesthetician Francesca Davis provides various facials, chemical peels, dermaplaning and microneedling. She CONNECT also provides a variety of laser treatments.

625 S. Main St., Suite 200 One is Tetra, a CO2 laser that offers fully Zionsville, IN customizable skin resurfacing treatments, 317-973-8770 eliminating wrinkles, sun spots, uneven modernaesthetics.biz intravenous injections such as vitamins B12 and C, to boost brain power, optimize energy and elevate antioxidants.

TownePost.com | February 2024 | 27

TERRIFIC TRESSES

NO LABEL STUDIO SALON’S BUSINESS CONCEPT IS AS DISTINCT AS ITS SERVICES Writer / Renee Larr Photographer / Krystal Dailey

When Rio White opened No Label Studio Salon in Zionsville in 2017, she wanted it to be a place where everyone feels welcome.

She wanted clients to understand that it doesn’t matter if you’re a stay-at-home mom, a mother and chief executive officer, or a 16 year old who saved all her money to get her hair styled. Everyone would be welcome, with no labels attached.

“I wanted to make everyone feel good about themselves when they came in, no matter who they were,” White says. “At the time there was also a product line that was very popular and had no label. It was visually very simplistic and I loved that idea.”

She moved No Label to its new location on Main Street on October 2023. White and her staff outgrew their previous location, precipitating the move. She says the salon team prides itself on training stylists through an apprenticeship program, with pricing based on a tiered system.

“Our stylist tier system is based on knowledge and education rather than just experience,” White says. “No one cares if you have 20 years of experience if you’re not a good stylist. At No Label it’s about skillsets and demand. I feel like I’m changing the culture of rewarding people for being a go-getter, pushing boundaries and receiving more education, versus just how long you’ve been a stylist.”

No Label goes beyond the basic men’s, women’s and children’s haircuts. They also offer extensive hair color services, blowouts and five different types of extensions. The salon also provides premier hair care products, including an in-house, custom product line.

28 | February 2024 | TownePost.com

“We were hearing that many of our clients were driving all across Indianapolis to go to blowout bars, so we opened our own here in the salon and it’s the first in Zionsville,” White says. “We offer three different memberships with competitive pricing. It’s much easier access for our clients and more affordable.”

White says she’s started specializing in scalp health with the help of an in-depth microscope.

She says they can offer recommendations for those with hair loss and other scalp issues.

She says she’s seeing more customers losing hair after using popular weight loss medications.

White says No Label is disrupting the status quo of hair salons. She also says she wants to educate clients about using caution when using celebrity Instagram photos to inspire their hair desires.

“We hold training and education to a high standard here, and our pricing reflects that,” White says. “We also see many clients coming

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in and bringing in celebrity photos as inspiration. I just want people to know those photos are full of retouching and editing. Usually those hairstyles aren’t attainable for the average person because they’re created with fake hair or whatever the case may be.”

With every full sub sandwich ordered during lunch Sun-Thurs

White says her standards for her stylists and the salon are incredibly high, but she doesn’t want potential clients to think No Label is out of budget for anyone. She says that’s why the tiered system for her stylists is effective, because it works within every budget.

No Label Studio Salon is located at 640 South Main Street, Suite 100 in Zionsville. For more information, call 317-733-1500 or visit nolabelsalon.com.

TownePost.com | February 2024 | 29

TOURISM SPOTLIGHT

DISCOVER BOONE COUNTY

CELEBRATING 20 YEARS OF TOURISM EXCELLENCE Nestled in the heart of Indiana, Boone County is a hidden gem waiting to be explored. And at the forefront of showcasing the county’s wonders is Discover Boone County, an organization with a rich history and a promising future. Formerly known as the Boone County Convention and Visitors Bureau, Discover Boone County is celebrating its 20th year as an organization on February 3rd, 2024. This milestone marks a significant turning point as the organization evolves into a force with a larger presence both within and beyond the community.

A REMARKABLE 20-YEAR JOURNEY Celebrating its 20th anniversary on February 3rd, Discover Boone County can look back at its remarkable journey. Over the past two decades, the organization has consistently strived to showcase the county’s vibrant culture, scenic beauty, and warm hospitality to visitors from far and wide. It has been a bridge connecting the local community with tourists, enabling both to benefit from the county’s unique offerings.

A TRANSFORMATION IN NAME AND PURPOSE Founded two decades ago, the organization started as the Boone County Convention and Visitors Bureau, primarily focused on promoting tourism within the county.

Over the years, it has played a crucial role in highlighting Boone County’s attractions, events, and hospitality to visitors. However, as times change, so do organizations, and Discover Boone County is no exception.

EXPANDING HORIZONS: THE PIONEER PRINTING BUILDING As Discover Boone County continues to evolve, one of its most exciting developments is the acquisition of the former Pioneer Printing building in Lebanon. This strategic move signifies the organization’s commitment to enhancing its presence within the community and expanding its capabilities. Once renovated, this building will become the new headquarters for Discover Boone County.

In 2024, the organization decided to rebrand itself as “Discover Boone County.”

This transformation reflects a broader vision – one that encompasses not only promoting tourism within the county but also actively engaging in activities that bring economic growth, cultural enrichment, and a sense of community pride. The new name mirrors the organization’s evolving role as a dynamic catalyst for Boone County’s prosperity.

The Pioneer Printing building is more than just bricks and mortar; it represents the organization’s dedication to growth and progress. It will serve as a hub for creativity, collaboration, and innovation, where ideas are cultivated, and dreams are turned into reality. This new space will enable Discover Boone County to serve the community more effectively and efficiently.

BECOMING A TOURISM POWERHOUSE Discover Boone County’s mission extends beyond mere promotion. It aspires to be the driving force behind the county’s tourism industry, bringing in visitors not only from locations 50+ miles away. The organization’s dynamic marketing and promotion strategies are geared towards showcasing Boone County as a must-visit destination.

With its rich cultural heritage, picturesque landscapes, and a wide array of attractions, Boone County has the potential to become a tourism powerhouse. Discover Boone County aims to tap into this potential and position the county as a top choice for travelers seeking memorable experiences.

A BRIGHT FUTURE BECKONS As Discover Boone County embarks on its 20th year, it does so with a clear vision of a future where Boone County shines brightly on the tourism map. The organization’s evolution into a versatile entity with a broader community presence and the acquisition of the Pioneer Printing building are just the beginning of an exciting journey. Discover Boone County is poised to make the county a destination of choice, benefitting both residents and visitors alike. With passion, dedication, and a commitment to excellence, the organization looks forward to many more years of promoting and enriching Boone County’s cultural and economic landscape.

For more information about the Boone County Convention & Visitors Bureau, visit boonecvb.com or follow us on facebook.com/BooneCVB. 30 | February 2024 | TownePost.com

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