Carmel Magazine February 2018 by Towne Post Network, Inc.

FEBRUARY 2018

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FEBRUARY WRITERS

WHAT’S ON TAP? BAR LOUIE CELEBRATES GRAND OPENING IN CARMEL

Carrie Petty / Christy Heitger-Ewing Janet Striebel / Jon Shoulders Matt Roberts / Suzanne Huntzinger

FEBRUARY PHOTOGRAPHERS Amy Payne / Brian Brosmer Jamie Sangar

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7 A Blossoming Business: McNamara 20 Dangerous Waters: White River Florist Owner Talks Floral Success, New Downtown Headquarters

10 How to Grow a Beautiful Life: Forcing a Little Spring

14 What’s on Tap? Bar Louie

Celebrates Grand Opening in Carmel

17 Beauty and Grace: Carmel Boutique Offers Modern Clothes for the Modern Woman

Kayak Accident Survivor Warns Against Low-Head Dams

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26 February Events 28 Pumped Up: Former Professional Bodybuilder, Andre Crayton, Now Trains Others to Hit Their Fitness Goals

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Owner Toomie Farris bought McNamara Florist in 2007.

MCNAMARA FLORIST OWNER TALKS FLORAL SUCCESS, NEW DOWNTOWN HEADQUARTERS Writer / Suzanne Huntzinger . Photographer / Brian Brosmer

showroom bursts with gorgeous vignettes of floral designs and gifts for customers to picture in their own homes or as a gift. But under this roof is much more than just a retail showroom. Along with the floral showroom, the building houses a McNamara delivers to Indianapolis, Avon, conference room for bridal and special event Noblesville, Zionsville, Carmel, Fishers, consultations, a massive warehouse for floral Brownsburg, Greenwood, Broad Ripple delivery, storage for rented seasonal displays and Glendale. The company moved to its (like those in hotels and corporations), new location in 2016 on Massachusetts Avenue in the Brookside Industrial Corridor sales and administrative offices and even the call center where orders are received. in a bold move to revitalize the area and Leaving no small detail untouched, there’s establish a presence in a location that’s even a place where McNamara delivery vans central to all the McNamara stores. can pull in and load flowers in a climate After purchasing an old abandoned controlled area, minimizing the flowers’ warehouse and completely renovating it, their new 78,000 square foot space exposure to the elements. reflects modern trends just as their floral designs. With a modern industrial flair, the The bustling hub is where Owner, CEO t’s been just a little over a year since McNamara Florist moved its headquarters from its Fishers location, and business is blooming.

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and President, Toomie Farris, makes it all happen. Joining the company in 1980, Farris has seen the business through a complete cycle of economic phases and ownership phases. The floral giant was started by Bob McNamara in 1954, who still sits on the company’s board today. Through the years, McNamara Florist has gone from a privately held company to family held to publicly held to private equity and back to privately held when Farris bought the business in 2007. It’s ridden the roller coaster of economic upticks and downturns, including the most recent one in 2008. Farris has also weathered the storm. Joining the company as a store manager, Farris was delighted at the opportunity to leave his job in Iowa, move to Indianapolis and put

“WE’RE JUST GOOD OLD FOLKS DOING BUSINESS WITH HOOSIERS.” - TOOMIE FARRIS -

his horticulture degree to work. Flexing his floral muscle, he electrified customers with his innovative floral designs. “I developed my passion for flowers growing up on a farm in Missouri,” Farris says. “Both sets of my grandparents had lots of flowers around and I always loved it. But as I grew up, I became interested in medicine. My parents talked me out of it, so flowers it was.” When landscaping company, Engledow, bought McNamara, he spent time with them. From that springboard, Farris flourished, launching Enflora, the brand specifically for businesses. Through Enflora, businesses can buy flowers for special events or occasions, rent elaborate seasonal displays, decorate and beautify their common areas, or even for gifts or recognition. The brand still thrives today, and is a major part of McNamara’s seasonal

decoration operations for hotels, restaurants Since buying the company in 2007, Farris has nurtured the company like his flowers. and other corporations. “We’ve been fortunate to be a part of so many exciting events like the Indianapolis Symphony Orchestra Gala for decades, and the Peyton Manning Children’s Hospital Gala,” Farris says.

“I feel about the McNamara brand the same way you would on a farm,” he says. “You care for it and nurture it because you have to leave it just as good or even better than the way you found it.”

Eventually, Engledow sold McNamara and Enflora to Marsh, and Farris became head of floral fashions for 60 stores. Throughout all of it, he’s maintained an unshakable loyalty to McNamara Florist that has kept him there for more than 37 years.

Farris has kept McNamara the way he found it with one simple strategy. As one customer wisely told him, people buy flowers from people.

“There were times I knew things were changing,” Farris says. “I’ve seen retail stores dwindle from 28,000 to under 15,000 since 2000. But I know the brand and I have a lot of years and experience invested, so, I’m going to do what it takes to keep the business moving forward.”

8 / CARMEL MAGAZINE / FEBRUARY 2018 / atCarmel.com

“We’re just good old folks doing business with Hoosiers,” he says. “We want to be there for you during the important and emotional times in your life. Whether it’s a happy or sad time, it’s an appropriate time to send flowers.” McNamara’s strategy of relationship building shows in the way they give friendly,

personalized service, in conveniently accessible locations (especially online 24 hours a day). “We still do stems and other cash and carry orders,” Farris says. “But, when it comes to a special occasion like a birthday or Valentine’s Day, you need someone experienced in design. It’s like the difference between a burger on the grill or a filet.” But McNamara doesn’t just focus on high end. Their designers put a lot of effort into offering a wide variety of bouquets for under $20. “We offer bouquets for $150, $20 and everything in between,” Farris says. “Customers tell us it’s worth it. That’s good to hear, because we want it to be worth their time to come into our store.” While McNamara is settling into its new headquarters, Farris is looking ahead to the future. He says the outlook is strong, but he plans on looking for opportunities to evolve and improve.

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“Corporations and businesses will always stay modern and contemporary,” Farris says. “But the trend for residential is country and industrial chic.” No matter what trend you follow, stop into any of McNamara’s nine retail stores today. Or visit their new showroom at 1853 Ludlow Avenue, Indianapolis, near 18th Street and Massachusetts Avenue. Call them today at 317-579-7900 to order flowers or visit their website at mcnamaraflorist.com.

atCarmel.com / FEBRUARY 2018 / CARMEL MAGAZINE / 9

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FORCING A LITTLE SPRING! Writer / Carrie Petty

Forcing bulbs to bloom indoors in the winter can make gray days feel sunny. Once you experience the satisfaction of forcing blooms in the winter, you’ll likely not let another year pass without planning for your indoor flower oasis. This is a fun and easy process. The bulb already contains everything it needs to grow and bloom. They are self-contained little miracles. Sleeping under the brown, onion-like layers lies enough energy to produce one or two beautifully intricate flowers. A bulb is essentially a self-contained,

underground pantry of food for a bloom. Roots are sent down from the bulbs base to find water and nutrients for stocking the “pantry,” and the stem grows up towards the sun to support the bloom. Once a bloom is finished giving you its full beauty (usually from one to two weeks) the foliage dies back. Often a forced bloom is too poopedto-pop again in the garden, so I put them in the compost bin. Amaryllis, however, can be left to grow out their foliage and this helps to replenish the bulb for another year. The fun begins with the selection of the bulbs. Flowers of the Narcissus family, or Jonquils, Paperwhites, Amaryllis and 10 / CARMEL MAGAZINE / FEBRUARY 2018 / atCarmel.com

Daffodils, are the easiest for indoor forcing. They are readily available in most garden centers. Select bulbs that are already ‘cooled’ or ready to force. The bulbs you choose should be well developed and hard to a thumb’s press, with no damaged or soft areas. The bigger the bulb, the larger the bloom. The brown paper-like covering should be left on to protect the fleshy layers beneath. Now, all you need is a decorative container, a few small stones, sunshine and water. Select a pot or saucer, which is “watersealed” to protect your furniture. Moisture will build under the dish so put it on a plate

or pretty platter. Always use containers that you love! Place small stones in the base of the dish and arrange you bulbs. I prefer the water method for forcing bulbs. But bulbs planted three-fourths deep in soil, just so the tips peek-out works perfectly. Once the bulbs are in the dish, just fill with water about one-third the way up. A great little tip is to place a small piece of charcoal under the stones, this helps keep the water supply fresh! Place you beautiful dish in a sunny window and keep an eye on the water level each day. Within a few weeks you will be greeted with happy green sprouts. I love every, single growing stage. And I love having the fresh, crisp color of garden green in my kitchen window. It is crazy to me that the bloom is sound asleep inside the bulb, just waiting to come out! This is a fantastic task to do with children, it teaches them to take care of nature and to appreciate the beauty that surrounds them each day. Taking pleasure in the smallest of miracles. To make your indoor blooms even more interesting, I suggest you sprinkle grass seed on top of bulbs planted in soil. Grass takes about seven to 12 days to germinate (when the seed breaks open and shoots emerge). I love having grass seed around for dinner party planters and special little pots placed at the head of each plate for place card holders. Gardening is a year-around event in the Petty household. Forcing flowers in the winter, it’s all a part of helping to teach you, “How to Grow a Beautiful Life!” atCarmel.com / FEBRUARY 2018 / CARMEL MAGAZINE / 11

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WHAT’S ON TAP? BAR LOUIE CELEBRATES GRAND OPENING IN CARMEL Writer / Jon Shoulders Photographer / Amy Payne

Bar Louie’s newest Indiana location, nestled within Carmel’s Olivia on Main apartment complex near Old Meridian Street, clearly reflects what Managing Partner Frank Sweeney says is his company’s philosophy of making each and every one of its restaurants unique. “We call ourselves the un-chain, and what that basically means is that chain is a very dirty word to Bar Louie,” says Sweeney, who runs the Greenwood, Carmel and Mishawaka Bar Louie franchises with a Chicago-based ownership group. “We try to be the neighborhood bar in every market that we go into, and we build every Bar Louie to look completely different.” The restaurant officially opened in December of 2017 after several construction delays, and Sweeney says local officials, as well as the Carmel community at large, were supportive of the project since its inception. “We were looking for a space in Carmel around the new development area, and the reason we chose the Olivia – apart from the fact that it’s a great development – is the industrial look and the spaciousness,” he says. “It has soaring 24-foot ceilings, and it’s such a unique space. My vision was to really create something completely different for Carmel. We have 1,200 square feet of mezzanine that we custom built with wrought iron and steel.”

Bar Louie Managing Partner Frank Sweeney is excited to be in the Carmel area.

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A wrought-iron spiral staircase and a sliding glass window on the upper level that allows for open-air seating add to the unique aesthetic, and 14,000 bricks from demolished structures in Old Town, Chicago, were repurposed for the interior. A rain sensor on the outside pergola closes overhead louvers automatically with the onset of rain, allowing outdoor diners to enjoy their meals regardless of inclement weather. Burgers, salads, flatbreads and unique appetizers like loaded tots and blackened salmon sliders round out the menu, along with a selection of margaritas, signature martinis and wines by the glass. Sweeney says many of the 35 beer taps will be devoted to local offerings. “We’ll keep rotating out the beers, and we’ll bring in a ton of local stuff and try to include selections that people maybe haven’t seen before,” he says. “I plan to maybe bring some stuff down from some of the local breweries up in Mishawaka, so people down here can experience that too.”

Approximately 100 staff members were hired for the restaurant, and the interior capacity is just over 300 with an additional 100 on the patio. Sweeney stresses that while many eateries offer a limited bar menu after the dinner hour, all Bar Louie locations offer their full menu until 2:00 a.m. every day of the week.

Sweeney is hopeful that the new spot will become both a family favorite for lunch and dinner as well as a staple of Carmel nightlife.

“There are 2,000 apartments within a one-mile radius of us, between what’s there now and what’s coming in the future,” Sweeney says. “I think this is a “You can come in and get a full salmon time where Carmel is getting younger, entrée at one in the morning,” he says. with young professionals moving into a “So, for those people at the Olivia lot of those apartments. I think the night that live right upstairs, if they get the munchies at midnight they can walk right business is primed to take off around downstairs and order from the full menu.” here, and we hope to be the epicenter.”

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Carmel Boutique Offers Modern Clothes for the Modern Woman

Jenni Meyers is the owner of beauty + grace located at Carmel City Center 751 Hanover Pl.

Writer / Janet Striebel Photographer / Amy Payne

The posh clothing boutique, beauty + grace reflects a cozy, neighborly vibe within the Carmel City Center, featuring 38 designers and offering a huge selection of many exquisite items. From the tres chic denim wall to all the gotta-have tops, dresses, skirts, handbags, jewelry and shoes, you’re destined to find that perfect outfit or accessory to complete the new you in 2018. “We try to help modern women dress for modern times from morning till night, as

we live our multi-dimensional lives” says Jenni Meyers, owner of beauty + grace. “We may be running everywhere from school, to work, to a meeting, to the grocery store and to a dinner-date. We want to help you find that perfect solution to spice up your life, not necessarily a new wardrobe but perhaps a new addition whether it’s a comfortable pair of shoes, a unique handbag, or that perfect pair of earrings.” For 10 years, Jenni was a meeting-planner all around the world. As she visited many cities she would check out the boutiques and dream of owning her own space one day. After having three babies (now ages 8, 9 and

10) she worked as a stay-at-home mom until they reached elementary school. During these eight years she was busy formulating her business plan, fine-tuning the details of her dream. Meyers recalls how her husband once asked her, “How do you want to feel when you find that perfect dress or top?” She replied, “I want to feel beautiful and graceful.” This is how her brand originated. The beauty + grace boutique offers fashion inspired by the real world. Not just because Meyers is well-traveled and brings the latest looks to Carmel but also because her store

illustrates authentic flair in its décor. For example, the denim section suspends all the jeans from the ceiling using playground chains. This project was carried out by her supportive husband and 10-year old son. Also, a vast assortment of shoes is displayed on refurbished telephone poles that were carefully cut and stained.

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Mark your calendar for an exciting promotion scheduled for Monday, February 12 when beauty + grace will host “Beer & Babes” from 5-9 p.m. Men are welcome to find something for their significant other while tasting an assortment of beers from local breweries. Each month, beauty + grace hosts a special fashion event where a reputable designer flies into town, featuring a whole collection. You can shop for one day with access to realworld charm. “Follow us on Instagram for daily fashion posts, new arrivals and upcoming events,” Meyers says. “I’ve come really far in two years, and I look forward to what the future holds. I welcome you to stop by and see us. We’ll help you find something special for yourself or a loved one. Bring this article in to receive a complimentary leather make-up bag with the beauty + grace logo, while supplies last.” If you prefer, shop online and enjoy free shipping and delivery. Visit shopbeautyandgrace.com, stop by their location at Carmel City Center 751 Hanover Pl or give them a call at 317-564-0687.

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Warren Rosenthal is now speaking up on the dangers of low-head dams after surviving a life-changing kayaking incident.

White River Kayak Accident Survivor Warns Against Low-Head Dams Writer / Christy Heitger-Ewing Photographer / Jamie Sangar

It was a bright, beautiful day last July 9 when Warren Rosenthal and his buddy, Lawrance Morrissey, decided to kayak a 15-mile stretch of the White River. Being well-versed in the dangers of lowhead dams, the men planned to portage around it. It had recently rained up north, however, which caused the water to move more swiftly and carry them faster than anticipated. Within seconds, the pair found themselves going over the dam, and Rosenthal, a 3-year kayaking veteran, knew they were in trouble. “They aren’t called drowning machines for no reason,” says Ken Smith, Assistant Director for the Division of Water with the Indiana DNR. “They’re notorious for hundreds of deaths nationwide.” Robert Barr, IUPUI Research Scientist with the Center for Earth &

Environmental Science, says that what makes these low-head dams so deadly is the hydraulic jump that occurs as the water breaks over the surface of the dam. “It drops down and develops a gyre,” Barr says. “[It creates] a spinning like a washing machine at the bottom of that, like a circulating current.”

about finding an escape route when trapped in this specific situation. If he could curl up, dive to the bottom of the river, and swim downstream, he could emerge beyond the boil and essentially escape the riptide that kept sucking him back under. He stripped off his life jacket and took a breath.

“Call it divine intervention, but I felt like I was pushed down into the water about 20 feet,” Rosenthal says. “I could see the water—all bubbly like it was carbonated, Rosenthal knew that survival wasn’t and the sun was shining through it, which dependent upon his swimming skills. oriented me. My first thought was, ‘I don’t “You can be Michael Phelps and you’re not know if I can hold my breath this long.’” swimming out of that,” Rosenthal says. “The He’d already been furiously treading water, gasping for air, and fighting for his life for water always wins.” 15 minutes, leaving him utterly exhausted. He floated to the top and realized he was Tossed from their kayaks, the men out of the boil and was going down river were repeatedly churned around in the with the current. He grabbed hold of a log turbulent water. jam and held on until rescuers snatched him out of the river. Tragically, Morrissey “We were barely able to breathe so it was impossible to talk,” says Rosenthal, who, in a perished in the accident, leaving behind a critical moment, recalled an article he’d read wife and three children. 20 / CARMEL MAGAZINE / FEBRUARY 2018 / atCarmel.com

Rosenthal, who has a wife, Stephanie, daughter, Sydney (17), and son, Rock (14), was in the hospital for six days. Though he didn’t sustain a single scratch, he describes the aftermath as feeling like he’d been thrashed by a team of 15 men. What he took away from the accident was a determination to spread the word about the danger of low-head dams. Now, he meets monthly with a group called the Silver Jackets, which consists of professors, DNR employees, members of homeland security, and others who are passionate about knocking down or modifying these dams so that they no longer present a danger. Unfortunately, since it costs $150,000 to remove a low-head dam and thousands are scattered across the country (with 150 in the state of Indiana), at the very least, the Silver Jackets would like to see warning signs posted along river banks to educate and warn the public. “It isn’t impossible to live if you get caught in the hydraulic of a lowhead dam, but it’s highly unlikely,” says Lt. Terry Hyndman, Executive Officer with the Indiana DNR, Law Enforcement Division. “I’m a rarity to have survived,” says Rosenthal, franchise owner of FibreNew, a company that provides leather, plastic and vinyl furniture restoration. He just contributed to a video segment for WFYI that’s geared toward 18- to 24-year-olds — the age group that’s most susceptible to perishing from low-head dam accidents. These days more people recreate on the river without getting the proper training. As a result, many don’t realize that going over a low-head dam is most likely a death sentence. “Think about it. Would any of us kayak over a dam if we knew about the killer that was waiting for us on the other side?” Hyndman says. “I don’t think so.” atCarmel.com / FEBRUARY 2018 / CARMEL MAGAZINE / 21

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Photo Contest March Madness will be here before we know it, and we want to see your team spirit! Submit a photo to TownePost.com of you repping your favorite college basketball team! It could be a photo of you decked out in team gear or even at a recent game. The photo with the most "Likes" takes home the top prize! Not to mention, your photo could be featured in the March issue of Carmel Magazine! Be sure to "Like" our page to be eligible to win. Submit your photo by February 7 to be entered!

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Kelly Ferriell, Youth Advocate, (left) and Brittany Winebar, Youth Advocacy Supervisor, with full service facility dog, Odle.

Combating Domestic Violence PREVAIL HELPS TEENS IN CRISIS WHO HAVE SUFFERED ABUSE 25 percent of their clients are under the age of 18 (significantly teens). The organization offers a number of support One in three women will be the victim of groups, several of which are targeted to domestic violence. Though few people talk teens and two that are specifically for about it, that doesn’t mean it’s not happening. domestic violence. They also provide sexual assault groups for teens and groups “The truth is that every one of us knows that revolve around establishing healthy someone who has been a victim of domestic relationships. violence — even if they haven’t told you,” says Susan Ferguson, Executive Director “We talk to kids who have struggled with of Prevail, a 501(c)3 public charity that boundaries in their own relationships or provides crisis and restorative services for who have experienced domestic violence children, adolescents and adults who have themselves,” Ferguson says. “Those who have suffered physical, sexual or other abuse. witnessed domestic violence in their homes Writer / Christy Heitger-Ewing Photographer / Amy Payne

“Folks are often surprised to learn that 3,000 people walk through the doors of Prevail every year,” Ferguson says. Roughly

are more likely to be victims or perpetuators themselves, so we want to stop that cycle of abuse before it starts by showing them what a healthy relationship is.”

24 / CARMEL MAGAZINE / FEBRUARY 2018 / atCarmel.com

Kelly Growden, Primary Prevention Specialist at Prevail, regularly visits middle schools in the area to teach the “Safe Dates” program, a curriculum that discusses red flags of an unhealthy relationship, as well as boundary setting. “Teens need to make decisions about what’s okay and what’s not because when people don’t honor your boundaries, that can quickly turn dangerous,” Ferguson says. This is true of sexual and other boundaries. “Even deciding how much time you’re going to spend with someone or how quickly you’re expected to reply to a text message is important because when one person in the relationship thinks that the other person

owes them their time, it can get ugly. Plus, as you begin neglecting other relationships, it becomes isolating,” she says. Prevail staff are proactive in establishing a community that will not tolerate violent behavior. “We want to create safe, stable, nurturing environments for kids so that as they grow up, they don’t feel a need to exert power and control in their relationships,” Ferguson adds. Since February is Teen Dating Violence Awareness & Prevention Month, several schools are planning an “Orange Out” during sporting events (orange is the color that symbolizes teen violence awareness). Noblesville High students are creating fleece tie blankets for those who participate in Prevail’s support groups. HSE students are producing a video project to spread the word about Prevail. Westfield is coordinating a Parent Night to encourage parents to initiate conversations with their teens about such difficult topics. Growden says that parents are a big factor in preventing dating violence. “They can learn the warning signs, talk early and often, and stay engaged,” says Growden, noting that 45 percent of parents have not discussed teen dating violence with their children in the last 12 months because they think their kids are too young to explore dating, they don’t know what to say, or they assume their children will learn about it through experience. “There are lots of great conversation guides available from groups like Love Is Respect, Break the Cycle and Futures Without Violence.” Ferguson, who has been a domestic violence advocate for 12 years, insists that Prevail is all about empowerment. “By shining a light on this topic, we give an opportunity for those to seek help instead of suffering through it,” she says. “We’re helping people find their power because everyone deserves a safe place.” For more information, visit prevailinc.com. Prevail is located at 1100 South 9th Street, Suite 100, Noblesville or give them a call at 317-773-6942.

/ONTHETOWNE

CARMEL & ZIONSVILLE Events VIEW FULL EVENT CALENDAR AT EVENTS.TOWNEPOST.COM

2-18

THE 25TH ANNUAL PUTNAM COUNTY SPELLING BEE

The effortless wit and humor of this Tony® Award-winning, Broadway Musical is a riotous ride, complete with audience participation where…six spellers enter; one speller leaves! And...the losers get a juice box! Actors Theatre of Indiana

How good is your Simpsons Family knowledge? Do you know where Springfield is? Come and show that you are a true fan of Homer, Marge, Bart, Lisa, & Maggie.

Mark Booth of Take Flight Wildlife Education and his magnificent birds of prey are returning to Zionsville. Hawks, owls, falcons and other raptors have long held our imagination. See what it’s like to be hawkeyed or falcon-fast by meeting these predators up close and hearing the stories of our shared history.

THE SIMPSONS TRIVIA NIGHT

Zionsville Books & Brews 7:00 p.m. - 10:00 p.m.

This event is FREE but is ticketed. Please use Eventbrite to reserve your spot and let us know ASAP if you can’t make it so we can add someone else. Players who bring their own copy of the game will play with it throughout the tournament.

Singer-actress Storm Large and her band Le Bonheur astound audiences with their electrifying take on jazz and Broadway standards, rockgoddess anthems and gorgeous original tunes.

BOARD GAME TOURNAMENT STORM LARGE AT THE - CODENAMES PALLADIUM

Zionsville Books & Brews 7:00 p.m. - 10:00 p.m.

WABASH BREWING 3RD ANNIVERSARY PARTY

Event will start with a 5K in the morning, Mystery Scavenger Hunt mid-day, performance by Black Market Vinyl in the evening, featured specialty brews by Yours Truly, food by Between Brews Foodwerks, and special coffee drinks by Liberation Roasting! Wabash Brewing 9:00 a.m. - 9:00 p.m.

The Center For the Performing Arts 8:00 p.m. - 10:00 p.m.

MANHATTAN TRANSFER MEETS TAKE 6 AT THE PALLADIUM

With 20 Grammy® Awards between them, two great vocal ensembles have joined forces for a unique and thrilling musical collaboration, not only touring but also singing and performing together on stage.

BIRDS OF PREY

Zionsville Town Hall 1:00 p.m. to 2:00 p.m.

MANHATTAN TRANSFER MEETS TAKE 6 AT THE PALLADIUM

Books & Brews will have a few sets and several expansion packs on hand. Games will start right after the band finishes their set! Bring friends or meet new people. Books & Brews - Zionsville 10:00 p.m. - 12:00 a.m.

FAMILY FUN!

Watch young children’s amazement and delight as they are invited to sit among the orchestra and hear excerpts of the world’s great classics. Instrument Petting Zoo follows this interactive concert! The Center For the Performing Arts 3:00 p.m. - 5:00 p.m.

The Center For the Performing Arts 8:00 p.m. - 10:00 p.m.

SUBMIT YOUR EVENTS FOR FREE! EVENTS.TOWNEPOST.COM 26 / CARMEL MAGAZINE / FEBRUARY 2018 / atCarmel.com

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To submit your event, visit events.townepost.com

FORMER PROFESSIONAL BODYBUILDER, ANDRE CRAYTON, NOW TRAINS OTHERS TO HIT THEIR FITNESS GOALS

Carmel-based personal trainer Andre Crayton has trained celebrities and athletes like Patty Spitler and Adrian Klemm.

Writer / Matt Roberts Photographer / Amy Payne

Carmel-based personal trainer Andre Crayton hasn’t necessarily taken the career path one might expect. In 1984, he was a 114-pound distance runner who had never heard of bodybuilding. But by 1990, he was winning Indiana bodybuilding championships and competing professionally. “I grew up in Indianapolis, but I got an athletic scholarship to Albany State University in Georgia for track and field. I was skinny,” he says with a laugh. In the midst of the Olympic Trials in 1984, he suffered the first injury of his career when he tore a hamstring. During his recovery, he met another athlete who

introduced him to bodybuilding. “It was (devastating) at the time,” Crayton says. “I was getting a lot of recognition in Indianapolis for my running. But the injury led to rehab, and the rehab led to bodybuilding, and then bodybuilding became my profession.” Crayton moved back to Indianapolis and decided to open his own personal training service in 1990.

NFL linemen Adrian Klemm and Tony Mandarich. Crayton believes his unique approach to fitness and conditioning have helped to distinguish his service from competitors. “What I do differently is that I don’t focus on compound multiple-muscle groups,” he says. “I show you how to isolate and train each individual muscle correctly.

“I’ve never really had to market the business. Every client I’ve ever had came to me by word of mouth. When you provide good service, people will hear about it. When you specialize in a particular technique, treat people right, and provide service with results, you don’t have to Since 1990, Crayton’s client list has included worry about marketing.” local media personalities (Patty Spitler, Crayton no longer competes in professional Joni Michaels) and athletes such as former “The only person who was doing it around here was Rob Hudson,” Crayton says. “He started Fitness by Design, and I met with him and asked him how to get started. So, I’ve been doing this now for more than 20 years.”

atCarmel.com / FEBRUARY 2018 / CARMEL MAGAZINE / 29

bodybuilding, but that doesn’t mean he can let his own fitness lapse. He says that he spends an average of two hours every day working out. “Yeah, I have to keep myself in shape,” Crayton says. “But I’m like everybody else. I slip up. I’m human. I crave junk food, and I miss workouts. I go through emotional issues just like everybody else. “But it’s like being a bartender. You don’t bring your problems to work, and you have to be a professional.”

Since Crayton started in the personal training field, he’s seen significant changes in the industry. He maintains required certifications and can boast a decades-long track record and numerous references. But that’s not the business model for everybody. “Anybody can take a test and say, ‘I’m now a personal trainer,’” he says. “They may have lost 30 or 40 pounds and decided to take the test, and now they’re suddenly in the business. But the test doesn’t make somebody a trainer. I tell people, ‘You get what you pay for.’ And experience is the best teacher.” With his resume and track record, Crayton could probably more aggressively grow his operation, but that doesn’t seem to be a priority. “I’ll be 55 in two weeks,” he says. “I’m happy. I could always use more space, but I make sure that everybody who walks through the door gets treated like family. If I died today, I’d know that I helped to change some people’s lives for the better, and that means more to me than building a bigger gym.”

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