MAGAZINE
JULY 2022
The Wahlburgers Way MUCH-LOVED BURGER CHAIN FINDS SUCCESS IN CARMEL SWEET RE-TREAT PAT-A-CAKES AND COOKIES TOO PROVIDES HOMEMADE GOODIES
FUR THE BRAND LOCAL NONPROFIT HELPS TO BATTLE CANINE CANCER
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IN THIS ISSUE
JULY 2022
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THE WAHLBURGERS WAY
FUR THE BRAND
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Much-Loved Burger Chain Finds Success in Carmel
BUSINESS SPOTLIGHT
THE NEIGHBORHOOD SPOT
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Spotz
The Mill Tavern Revels in Serving the Community
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TAKE A SWING AT IT
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AMY PAYNE / CHRISTY HEITGER-EWING / JON ELLEGOOD MEGAN ARSZMAN / SAM ZACHRICH / SARAH BROWNING SETH JOHNSON / WALKER PHOTOGRAPHY
The Wahlburgers Way MUCH-LOVED BURGER CHAIN FINDS SUCCESS IN CARMEL
6 / CARMEL MAGAZINE / JULY 2022 / TownePost.com
Writer / Seth Johnson Photographer / Sarah Browning
When looking for a place to start a new location in Indiana, leaders of the Wahlburgers franchise saw the City of Carmel as a fitting destination for more reasons than one. “The Wahlburgers team decided to settle on Carmel for its known close-knit and fast-growing community,” says Brendan Reed, general manager of the Wahlburgers in Carmel. “Since Wahlburgers is all about family, food and fun, Carmel was the perfect location for a burger spot that any generation can enjoy.” Originally founded in 2011 by brothers Donnie, Mark and Paul Wahlberg, Wahlburgers now has 49 locations and counting around the world. Known for pub-style offerings, Wahlburgers opened its Carmel location on April 24, 2021, and has already found great success. “Based on the feedback from our guests, it’s been very well-received,” Reed says. “We have many repeated customers and many upcoming events for the summer. People call and ask all the time what we have coming up since we’re a prime location in Carmel.” General Manager Brendan Reed TownePost.com / JULY 2022 / CARMEL MAGAZINE / 7
“ FIRST AND FOREMOST, I ALWAYS WANT TO MAKE SURE THE GUEST EXPERIENCE IS TOPNOTCH. I TAKE A LOT OF PRIDE IN THAT. A BIG THING FOR ME IS GETTING PEOPLE TO COME BACK IN THE DOORS.” —BRENDAN REED
Having worked in the service industry his whole life, Reed was excited when he heard Wahlburgers was planning to start a Carmel location. “Of course, I’ve always been a huge fan of the Wahlbergs - Donnie, Mark and their acting,” Reed says. “I always loved the Wahlburgers show too. I watched it since it first came on. So when I found out there was one coming to Carmel, I was like, ‘Man, that’d be a perfect opportunity.’ ” When it comes to customers’ favorite burgers on the Wahlburgers menu, Reed points to the BBQ Bacon and the Super Melt. As for appetizers, he recommends customers try the restaurant’s Buffalo Chicken Wahlbites or their Crispy Fried Pickles. On the bar side of things, Reed says Carmel customers have been fond of one signature drink in particular.
“We also have a full bar and signature drink called the Markie Mark Sour,” Reed says. “It consists of Maker’s Mark, lemon juice and simple syrup, and it’s garnished with a lemon peel and cherry. It’s hugely popular.” As for his staff, Reed says he looks to hire people who accurately reflect the restaurant’s family-friendly character. “I usually look for someone who’s passionate and wants to grow the brand someone who treats our guests like they’re family at the dinner table, and someone who has great positive energy,” Reed says. “We don’t take well to negativity here at the store. We’re all about fun and dedication.” Looking ahead to the rest of this summer, Reed says Carmel customers can expect a Light for Levi charity event at the restaurant, as well as live music out on the Wahlburgers patio.
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“The guy’s name is Tommy Baldwin,” Reed says of the live music plans. “He’s huge in the community. He’s going to be playing on our patio quite a bit over the summer.” Ultimately, Reed hopes to continue making an impact in the Carmel community through Wahlburgers, while also ensuring customers leave the restaurant full and satisfied. “First and foremost, I always want to make sure the guest experience is top-notch,” Reed says. “I take a lot of pride in that. A big thing for me is getting people to come back in the doors. I also want to get out in the community and do things for the community. I like to give back.” The Wahlburgers location in Carmel is at 1200 South Rangeline Road, Suite 103. For more info, call 317-810-9999 or visit wahlburgers.com.
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Take a Swing at It ENJOY FRIDAY EVENING POLO MATCHES AT HICKORY HALL POLO CLUB Writer / Christy Heitger-Ewing Photographer / Jon Ellegood TownePost.com / JULY 2022 / CARMEL MAGAZINE / 11
I
f you’ve never watched eight horses on a field, simultaneously charging towards a little ball the size of a baseball, you’re missing out. The good news is that you’re in luck because it’s polo season, and you don’t have to travel far for this fun, recreational treat. Hickory Hall Polo Club, located in Whitestown, is the only field and polo club in the state. Greg Chandler and his wife Donna started the club 20 years ago. When Chandler was 10 years old, his father and three other men started a polo club at Fort Benjamin Harrison.
Club Owners Donna and Greg Chandler (middle) with their family.
“About the time my brother and I were ready to start playing, my dad got out of polo, but I liked polo and horse racing equally,” says Chandler, who was a jockey for many years and fox hunted prior to playing polo. In his youth, he traveled to other states to play but grew weary of the travel and decided to build a field of his own. “It’s like ‘Field of Dreams’ - I built it and they came,” Chandler says. Over time the sport has increased in popularity. “As word has spread around the community, more people have become interested in coming to check it out,” says Chandler, noting that they have two police officers there each weekend to manage crowd control. Matches begin at 6 p.m. on Friday evenings and last approximately two hours. Chandler highly recommends that folks arrive by 5 p.m. to be sure they get in and get a good location. When Hickory Hall Polo Club first opened, Greg and Donna hosted a couple of charity events. Once he and his family realized the good they were doing, they endeavored to determine how to host weekly charity events so they could help more charities. To date, they have raised more than $8 million for various charities. Each year they invite nonprofit organizations to submit applications for the upcoming season. Chandler and his family make up the board. This includes Greg and Donna Chandler, Austin and Shannon Chandler, Nick and Audra Plopper, Reagan and Charley Plopper, Trace and Zack Plopper, and Charity Coordinator Ethan Zimmerman. The board annually pours through applications to select 25 charities for the season, which runs from early June to early October. They vet the charities thoroughly to ensure they can handle an event of this magnitude because with any given match, between 1,000 and 1,200 people attend. 12 / CARMEL MAGAZINE / JULY 2022 / TownePost.com
CHARITIES BENEFITTING DURING THE 2022 SEASON zWORKS Boys & Girls Club of Boone County Children’s TherAplay Foundation, Inc. Riverview Health Foundation Make-A-Wish Rugby Indiana Youth Oxford House Inc. Ascension St. Vincent Foundation Damar Guild Hendricks Regional Health Foundation Progress House Morning Dove Therapeutic Riding Indiana Canine Assistant Network, Inc. Indiana Wish Circle City Relief IMPD Mounted Patrol Association Hemophilia of Indiana, Inc. Indy SurviveOars Special Olympics Indiana Circle City Clubhouse Craine House Zionsville Education Foundation Isenhower Family Education Fund Assistance League of Indianapolis Indiana Hands & Voices Jacob Pickett Response Organization Tri Kappa
“That’s a lot to manage so we make sure they have an ample volunteer base - if I’m going to tear up my front yard, the charity better make money,” Chandler says with a chuckle. Chandler recognizes that nine times out of 10, charitable events are not kid-friendly or designed for families, and that’s not at all what he is going for. “Polo has a stigma of being a hoity-toity kind of a sport where people assume if you don’t wear a fancy hat, you can’t attend,” Chandler says. “I want people in this community or any community around us to feel comfortable coming.” Therefore, they make the gate fee reasonable for everyone to attend - just $40 a carload provides an entire evening of entertainment. Besides the fun of seeing the horses run during the matches, at halftime a plane flies over the 10-acre field and throws out bags of candy wrapped in mini parachutes. “There can be hundreds of kids on the field vying for treats coming out of the sky,” Chandler says. The Hickory Hall Polo Club is a labor of love, and the family is thrilled to be a part of it. Their favorite aspect of owning the polo club is giving back to the community. “Unfortunately, COVID crippled a lot of charities,” he says. “We are so happy to be helping these charities not only survive, but thrive.” Hickory Hall Polo Club is located at 7551 East 100 North in Whitestown. For more information, call 317-223-4281 or visit indypolo.com.
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FUR THE BRAND
LOCAL NONPROFIT HELPS TO BATTLE CANINE CANCER
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Writer / Megan Arszman Photographer / Amy Payne
If there’s a furry animal somewhere nearby, you can almost guarantee that Samantha McAfee will find it and either try to feed it or give it some love. There’s a reason why she grew up with the name Snow White, and it’s because of her deeply ingrained love for all animals - wild and domesticated. It’s because of that love that she started her foundation to help dog owners battle canine cancer. Fur The Brand is a nonprofit foundation run by McAfee and her two best friends, Noelle Norwood and Mystica O’Connor, out of Hamilton County. The national foundation is dedicated to assisting with treatments related to canine cancer. It all started because of McAfee’s beloved pup Valerie, and her battle with cancer. “Her first round of surgeries, I was a mess,” McAfee says. “I was emotionally drained. TownePost.com / JULY 2022 / CARMEL MAGAZINE / 15
Founder & CEO Samantha McAfee
I just kept thinking about growing up, knowing my parents wouldn’t be able to pay the extra bills, there would be no way I could afford to pay for any of the treatments she needed.”
medication development, McAfee has not been able to find another foundation like her own. In just over a year, Fur The Brand has helped 14 dogs from Indiana, Illinois, Iowa, Pennsylvania and Texas. Each cancer treatment might cost an owner $5,000 to 10,000.
like the bigger we get, the more we’ll have to tighten the rules as to whom will get the funding.”
Funding for the foundation comes mostly from donations accepted via the website’s To McAfee and her husband, former PayPal link. Fur The Brand was able to host Indianapolis Colts punter and multimedia one formal fundraiser early in its inception mogul Pat McAfee, their seven animals are “We’ve heard a lot of stories from owners called “Dinner for the Dogs,” which was their children, and Valerie is a lot like her saying they had to pick up second jobs or a four-course meal with cocktail pairings. firstborn. The couple spent their honeymoon work overtime to be able to afford treatment McAfee is planning on one more big trying to think of what they could do to help for their dogs, so to know that we’re able to fundraiser this year, a gala in November, other dogs battling cancer like Valerie. help them be home more with their dog to which happens to be National Pet Cancer enable the healing process is huge for me,” Awareness Month. “Being an animal lover, I was first thinking McAfee says. of how I could help the animals, but then I Currently, Fur The Brand merchandise got to thinking - why can’t I help the person If an owner is looking for assistance is available on the official website, with too?” McAfee says. “I needed to be able to from Fur The Brand, they start with an proceeds going towards the foundation. do both.” application process available on the official McAfee is working on a sponsorship website. Applicants must fill out the form program in hopes that local and even That’s how Fur The Brand was born. The and a veterinarian authorization form that national groups will work with the company name is inspired by For The allows the foundation team to speak with foundation to help more dogs nationwide. Brand, a slogan Pat incorporates into his all treating veterinarians to discuss the dog’s marketing and products. Fur The Brand illness. Photos of the dog and a treatment “We hit the ground running last year, and helps to pay for cancer treatments. estimation are also requested for the next it’s just been really cool to be able to help step. After discussing the dog’s health and dogs and their owners,” McAfee says. “There “This helps the dog fight the cancer while the honest chances of the dog pulling are hard days. There are multiple times that relieving the financial burden on the through, Fur The Brand’s team, which we’ll get stories and we just sob. At first I owners, so they can just be there for the consists of Bridget Davis, Brandy Allenwanted to spend all of our money helping dog,” McAfee says. Harveth and Rachel Hickey, then reviews everybody I could, but my friends have been the month’s budget and decides how to best able to wrangle me in and help me work on At the height of the COVID pandemic in spend that money. a budget. I still have some learning to do, 2020, McAfee went to work learning all but this has been very fulfilling.” about running a foundation and how to start “We haven’t really turned anyone away yet, fundraising. While the National Canine except for those that don’t fill out the entire To learn more about Fur The Brand and Cancer Foundation exists for research and application process,” McAfee says. “I feel how you can help, visit furthebrand.com. 16 / CARMEL MAGAZINE / JULY 2022 / TownePost.com
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Owners Chris and Kristin Weiler opened The Mill Tavern in 2010.
THE NEIGHBORHOOD SPOT THE MILL TAVERN REVELS IN SERVING THE COMMUNITY
Writer / Megan Arszman Photographer / Sam Zachrich
When neighborhoods started popping up and growing around Springmill Road and 161st Street, Chris and Kristin Weiler knew there was a need for a gathering place. Somewhere where adults could come together over good food and cold beer and just hang out. Someplace where everybody knows your name. The Mill Tavern opened in July 2010. The space isn’t very large, but that’s exactly how the Weilers and the community likes it. If you’re looking for a cozy place to wind down after a long day, hitting the Springmill Villages strip mall is just the ticket. “This isn’t a place where you go to do shots or a single signature dish,” Chris says. “It’s more of a neighborhood place — you’re likely to run into somebody you know when you’re here. It’s been compared to ‘Cheers’ pretty frequently.”
And it’s that closeness that has helped The Mill continue to be a place of welcome for the neighborhood the past 12 years, even through recessions and pandemics. “When we went through COVID, the neighborhood really stepped up to help us in a big way,” Chris adds. “It’s humbling in a lot of ways.”
ON THE MENU
What some might consider to be an inconvenience, the Weilers see as their advantage — the restaurant only has one freezer in the building. So everything is “tavern-made” each day, and the Weilers strive to maintain high quality and high consistency with their food. The burgers on the menu are half-pound angus burgers, and one standout burger is the Jellystone. The burger, made with black raspberry jelly and American cheese, was a staple of Kristin’s mother at local barbecues and gatherings. Chris recommends adding 18 / CARMEL MAGAZINE / JULY 2022 / TownePost.com
jalapeños to the burger for an extra kick. Wing lovers will have to spend many evenings at The Mill to try each sauce and flavoring combination. Large-sized salads can satisfy those looking for a little greenery in their diet and buffalo chicken nachos hit the spot any day. “It’s hard to say (what we’re known for),” Chris says. “We’ve been open for 12 years, so we’ve eaten everything on the menu and they’re all great items. They’re all equally loved by our customers.” Hot summer evenings can be cooled off by the ice-cold beer offered at The Mill. The bar offers 11 taps, plus more for the average hometown bar aficionado. “There’s something for everyone,” Chris says. Spurred by COVID, the take-out business has grown very popular for restaurants as patrons want a little bit of their neighborhood hangout at home.
EXTRAS ON THE SIDE
“We were looking for a place that was small, but able to have a big heart,” says Chris. That explains why The Mill wasn’t built to look like just any chain restaurant or bar, and it wasn’t named for anything other than the neighborhood it serves. “We wanted a name that identifies its location — it’s the neighborhood’s place,” Chris says. “We had a feeling if we called it The Springmill Tavern, people would call it The Mill, anyway, so we were proactive in just shortening it.” Friendships, relationships and marriages are created and built at The Mill. And while only patrons over the age of 21 are allowed to be served in the business, patrons are more than comfortable with the age limits and look forward to bringing their adult children with them someday. Holidays are celebrated in a big way, with dedication from the owners and employees to decorate and celebrate Halloween and Christmas.
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“We just try to be a responsible member of the community around here,” Chris says. “Those people pay our bills and take really good care of us, and after all this time, they have ownership of the business.” With that in mind, the Weilers are proud to give back to the community and their own family. Each year, The Mill does a fundraiser for Open Doors of Washington Township called A Stocking For Joey, named after the Weilers’ nephew, Joey, who passed away more than12 years ago. The fundraiser starts after Thanksgiving and runs through New Year’s Eve.
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“It’s something that’s sort of personal to us and a promise that we made to the family that we are going to keep giving back,” Chris says. “It’s important to us that people realize that we try to help those around us, because they helped us.”
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“When we unlocked the door in 2010, the economy was in the toilet and we didn’t know what we were going to get,” Chris says. “We were running on faith and hope.” To become a regular at The Mill Tavern, everyone over 21 is invited to visit 226 W. 161st Street in Westfield, and follow them on social media. For more information, visit them online at barwestfield.com or give them a call at 317-399-6972.
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