Carmel March 2011 Newsletter

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MARCH 2011

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contents Mouth, Where’s the Foot? 4 Hello by Michelle Momper 8

in Your Nest: An Office Makeover 6 Invest by Pat Carlini Your Business with Rainmakers 8 Grow by Jane VanOsdol Lemonade Day Jump Starts Entrepreneur 10 Careers for Local Children

8

by Mindy Fleming

20

Carmel Community Playhouse — The Little 14 Theater That Could!

6 18

by Marcia Ellett

Carmel Repertory Theatre Opens Studio 14 With the Fantasticks by Tom Britt

Woodard Follows His Art 18 Turner by Pat Carlini

10

Blast from the Past: Carmel Clay 20 AHistorical Society

26

by Mindy Fleming

Globe-Trotter Preaches Web Marketing to 26 Colleges and Universities by Neal G. Moore

Clay Public Library Receives 28 Carmel Financial Literacy Grant by J. Andy Murphy

also...

Publisher & Sales: Tom Britt Tom@atCarmel.com (317) 496-3599

29 Classified Ads 30 Advertisers Directory

Accounting: Jeanne Britt Jeanne@atCarmel.com (317) 823-5060 Managing Editor: J. Andy Murphy Andy@atCarmel.com Mailing Address: P.O. Box 36097 Indianapolis, IN 46236-0097 Phone: (317) 823-5060 Fax: (317) 536-3030

Hashtag #atcarmel in your twitter posts and your “140 or less character” news updates will appear automatically on atCarmel.com and atCarmel.net. Get the latest gossip, updates and news on twitter!

AtCarmel March2011 v4.indd 3

The Carmel Community Newsletter is published by Britt Interactive, LLC and written for and by local Carmel area residents. Newsletters are distributed via direct mail to nearly 22,500 Carmel area homeowners and businesses each month. For more information, visit www.atCarmel.com.

Shop Local: Help our local economy by shopping local. Advertising supporters of the Carmel Community Newsletter offset the costs of publication and mailing, keeping this publication free. Show your appreciation by thanking them with your business.

http://twitter.com/atcarmel M A R C H 2011

Contributing Writers: Pat Carlini, Marcia Ellett, Mindy Fleming, Michelle Momper, Neal G. Moore, J. Andy Murphy, Janet C. Striebel, Jane VanOsdol

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As seen on CarmelTV

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Get a video news update every weekday morning from Tom Britt, publisher of the Carmel Community Newsletter.

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Grow Your Business with Rainmakers By Jane VanOsdol

training and technology, all of which are geared to people developing strategic relationships. Technology is a new addition and is just being implemented companywide. Rainmakers hired AddressTwo.com to design custom software built on the Rainmakers methodology of developing strategic relationships. The result is called Match Maker. Ultimately, Match Maker helps by automating the process of matching up strategic relationships using a database of information that all members enter about themselves and their businesses. As Rainmakers has now grown to 1500 members, it was becoming humanly impossible to simply remember all the information needed to form and suggest strategic relationships. So, the personal interaction will still remain, but it will be precisely guided and directed by Match Maker.

If you’re a small business owner who wants to grow your business, the key is in your social skills, believes Tony Scelzo, founder and CEO of Rainmakers, a small-business networking organization. Rainmakers has grown exponentially since it started in 2002, and Tony is the first to admit that Rainmakers’ motto Be More Serve More is nothing new; it’s just a skill that has fallen by the wayside in modern culture. “People are unlearning their social skills,” Tony says. “Technology has dumbed down our engaging in each other’s lives, because we can sit behind an email and send a nasty gram. We can pretend that someone’s not a human being on the other end of the phone because we’ve been telemarketed to in the past. People don’t understand that the best way to grow your health, wealth and your family is to get engaged in other people’s health, wealth and family.”

New Member Guidelines For those new members in Rainmakers (see the sidebar for membership options), Tony recommends the following path:

The inspiration for Rainmakers started with Tony’s fascination with Vistage, a networking organization for CEOs. He wanted to find something similar for smallbusiness owners. For about six months, Tony made the circuit of all networking meetings. Not finding what he was looking for, he decided to start his own organization. Tony and three other professionals, Mike Finnigan, Lorraine Ball and Dave Deshawn, began meeting and aggregating their best business practices into the Rainmakers model for B2B networking.

• Come to a Whiteboard Session. • Answer the question “What is your niche?” and based on that join a team and learn how to market, sell and promote other people’s business as well as your own. • Get plugged into Match Maker. • Try to attend 3-5 meetings a month for the first 90 days. It takes this long to get engaged and see a return on your investment.

Tony says the thing that makes Rainmakers unique is that it’s about “being a resource to clients and potential clients before you ask them to purchase your product or service.”

• Realize that by year two, you should see substantial growth in your business. Tony believes faulty thinking often derails business growth. “A lot of what holds people back is that they think they know how to network. We try to hammer strategic marketing into their heads. Most people don’t know the power of marketing within a niche, which means they don’t understand the power of networking in a niche. And they don’t have a strategy to find other players within their niche. Those are three significant barriers that we really try to get people through,” he says.

Three-Pronged Approach Rainmakers has evolved into a threepronged approach for business: events,

Rainmakers has seen amazing results. They’ve had hundreds of people find jobs and grow their businesses. They’ve also had people who have gone from $0 in sales to over a half million in business in a year or two. And they’ve seen those who have gone from $200,000 to $2 million in

Tony Scelzo getting ready to lead a Rainmakers training session

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M A RC H 2011

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As seen on atCarmel.com/tv

Samex Capital’s Keenan Hauke talks about their investment strategy and recent audit results. (Length 3:08 min.)

CARMEL RELAY FOR LIFE 9am June 4, 2011 to 9am June 5, 2011 Carmel High School Football Stadium • 136th and Keystone Join your community as we celebrate the lives of those who have battled cancer, remember loved ones lost, and fight against the disease. Activities, food, music and fun for family members of all ages. Join the fight by visiting our website to start a team, attend our survivor event, or become a sponsor. For more information or general questions, please contact Jennifer Coghlan at jennifer.coghlan@pearson.com

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Learn something new

Primrose School of Carmel 780 West Carmel Drive Carmel, IN 46032

317.848.8771

Have Fun Make summer a blast with Camp Primrose. Explore the great outdoors or go on a wacky science adventure. Primrose provides The Right Foundation to Build Active Minds, Healthy Bodies, and Happy Hearts . ®

www.PrimroseCarmel.com

Educational Child Care for Infants through Private Kindergarten and After School

Each Primrose School is privately owned and operated. Primrose Schools; The Right Foundation to Build Active Minds, Healthy Bodies, and Happy Hearts; and The Leader in Educational Child Care are trademarks of Primrose School Franchising Company. ©2011 Primrose School Franchising Company. All rights reserved.

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THE STATUE OF THE POLICE O FFICER IN FRONT OF BUB’S BURGE RS DEPICT S THE ONLY OFF ICER TO B E KILLED IN THE LINE OF DUTY IN CARM EL; WILLIAM “FR ANK� CA REY WAS DEPUTIZE D FOR ON E DAY IN 1900 AND W AS SHOT W HILE SERVING A WARRANT .

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Catherine P. Winslow, MD, FACS Double Board Certified Facial Plastic Surgeon For a natural, refreshed look and a woman’s touch Expert rhinoplasty, facial cosmetic and recontructive surgery Former Chief Facial Plastic Surg, Walter Reed Army Med Ctr

MARK YOUR CALENDAR:

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Your skin can age your face dramatically, and this is often overlooked. Refreshing the skin includes removing dark spots, fine lines and the dull appearance and creating a healthy “glow� often referred to as “baby butt skin�. Chemical peels come in different strenths. For results seen above, total cost is around $1200. Anesthesia is not required, and pain is minimal. Dr. Catherine Winslow is one of the most experienced facial plastic surgeons in the country, and would be happy to consult with photo morphing to show you what changes are possible. Go to www.IndyFace.com for more before/after photos.

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• Vanpool

• Ride the Bus • Bike or Walk to Work Save money on gas, parking and repairs. Reduce stress and air pollution! Ask about our Free Emergency Ride Home Service

327-RIDE (7433)

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a service of CIRTA

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Central Indiana Commuter Services is a free federally funded service that helps Hoosiers with affordable and reliable commuting options to work.

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NEWSLET TER

30

M A R C H 2011

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atCarmel.com atGeist.com P.O. Box 36097 P.O. BoxATG 36097 Shanes August 10:Layout 1 8/16/2010 10:29 PM Page 4 Indianapolis, Indianapolis, IN IN 46236-0097 46236-0097

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317.485.6514

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PAID PAID

Indianapolis, IN Indianapolis, IN PermitNo. No.100 100 Permit

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AtCarmel March2011 v4.indd 32

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