UNPLUG SOY CANDLES MOVES TO NEW FISHERS LOCATION Writer / Christy Heitger-Ewing Photographer / Brian Brosmer
Jennifer Sturgill has always adored interior design and décor. She has also loved candles. “I think there’s something special when you go into someone’s home and they have candles burning,” Sturgill says. “It creates such a warm, cozy environment.” In 2015, Jennifer began making soy candles in her home. After perfecting the candle making process, she started selling her hand-poured 100% pure soy wax candles at the Noblesville Farmers Market, which
enabled her to gauge customer likes and dislikes. If she found there was a fragrance that flopped, she discontinued it. At the same time, if people repeatedly requested a scent, as they did with Hazelnut Coffee, Sturgill responded accordingly. Sturgill also started selling her products via Etsy and at local boutiques. Before long, her business really started booming, prompting her husband Joe to come on board full-time. “It went from making candles in our kitchen, down to the basement bar, then up to the guest bedroom, our 3-car garage, all our spare bedrooms. After a year and a half, atFishers.com / NOVEMBER 2020 / FISHERS MAGAZINE / 29
candles took over our entire house,” Sturgill says. “That’s when we decided it was time to open up our own shop and manufacturing facility in Fortville.” Though they remained in that location for three years, they quickly outgrew the space. When a location became available in Fishers earlier this year, the husband and wife duo felt fate intervening as a lot of their customers live in Fishers, Carmel, Westfield and Zionsville. Being centrally located was a huge plus, not to mention the extra square footage. The new location has three times the manufacturing capacity and twice the retail space as the previous shop.
