SPECIAL WOMEN-OWNED BUSINESS EDITION
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OCTOBER 2021
EXPLORING THE UNEXPLAINED NEW SHOW TACKLES LOCAL STORIES OF THE PARANORMAL GEIST WOMEN-OWNED BUSINESSES PIECE OF CAKE
Booze-e Bundts Bakery Business is Operated by Local Mother-Daughter Duo
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IN THIS ISSUE
OCTOBER 2021
8
28
Booze-e Bundts Bakery Business is Operated by Local Mother-Daughter Duo
Things Are Heating Up at Fishers District Exercise Spot
PIECE OF CAKE ASSOCIATE PUBLISHER ROBERT TURK rob@townepost.com 317.810.0011
TOWNE POST NETWORK, INC.
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PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011
Local Resident Stephanie Kelley Takes a Nontraditional Career Path
PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL HACKER GRAPHIC DESIGNER ROBBY BERRY COPY EDITOR JON SHOULDERS
Lake Meadows Assisted Living
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New Local Flower Business is in Full Bloom
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Parallel Design Group Gives Clients Custom Service
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Fortville Mom Brings Joy to Faces and Stomachs Through Cookie Business
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A COOL ENDEAVOR
Moo and Lou Frozen Treats and More Spreads Flavor - and Kindness
EXPLORING THE UNEXPLAINED
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COOKIE GIFTS BY CHELSEA
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New Show Tackles Local Stories of the Paranormal
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BUSINESS SPOTLIGHT™
AGAINSTTHEGRAIN WOODWORKING
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Owners Cathi Nazarowff and Bri Reinhold
PIECE OF CAKE BOOZE-E BUNDTS BAKERY BUSINESS IS OPERATED BY LOCAL MOTHER-DAUGHTER DUO Writer / Renee Larr Photography Provided
Designing a business around a hobby is the epitome of doing what you love. Cathi Nazarowff took her love of baking and cocktails to create Booze-e Bundts in 2019. Her daughter Bri Reinhold joined her in the business in 2020. “It all started with rum cakes,” Reinhold says. “My mom has been a baker my whole life. Everyone always signed my mom up for dessert duty because she is known for making great desserts. People always requested her rum cake, but then she thought she’d like to start experimenting with different flavors and liqueurs.” All that experimenting led to the creation of 18 flavors of booze-infused bundt cakes. The cakes go through a two-step process of booze infusion while being baked.
“We use alcohol in the batter,” Reinhold says. “After the cakes are baked, they then go through a soaking process where they are soaked in the flavored alcohol. This makes the cakes very moist, which customers seem to love.” Flavors include butter pecan, cherry chip, coffee cake, fireball pineapple upside down, and many more. The alcohol also acts as a preservative, allowing the cakes to last longer. “They can stay out on the counter for about a week,” Reinhold says. “You can put them in the fridge and they will last for a month or two. You put them in the freezer for three months.”
says. “We didn’t want to use the money to open a store when so many restaurants and businesses were struggling during COVID.” Instead, the mother and daughter bake the cakes out of a certified kitchen in Cicero and then ship them all over the U.S. “This allows us to focus more on our product,” Reinhold says. Reinhold knows an e-commerce bakery may be hard for people to grasp at first. “I know the idea of an online-only bakery is a learning curve for some people,” Reinhold says. “Once customers have learned to trust the process, they’ve been great with it.”
The pair decided against a brick-and-mortar location, instead focusing on e-commerce.
The cakes are topped with different confections rather than sugary frosting.
“We decided against having a storefront to help keep our costs down,” Reinhold
“We top a lot of cakes with actual toppings instead of frosting,” Reinhold says. “Our
8 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
Reese’s Peanut Butter Cup bundt cake is topped with Reese’s Peanut Butter Cups. Our white chocolate raspberry cake is topped with raspberry syrup. Guests seem to like this rather than a thick frosting. There are a few cakes with frosting, but it isn’t overwhelming.”
months to renovate.” Customers can rent the truck for parties or events.
company a full-time gig rather than a side hustle.
“We have a lot of fun together,” Reinhold says. “It’s so nice to be able to spend time together at these events we do. The whole “We are the preferred vendor for Gateway reason I wanted to get involved was that I Classic Car events,” Reinhold says. “We’ve want this to be my mom’s full-time job, so done racing events and Corvette club she doesn’t have to work at her job anymore. In addition to cakes, there are booze-infused events. People reached out for weddings, She loves baking, and I want to see her bachelorette parties, gender reveals and cake pops for a more portable option. things of that nature. We can do pretty much living her dream.” anything.” “Our cake pops come in three flavors The cakes come in two sizes - short and tall. - GODIVA white chocolate raspberry, Customers can also customize their own Reinhold has a background in sales and margarita and red velvet,” Reinhold says. variety pack. came on board to assist in the marketing side of the business. Recently, the duo renovated a horse “The variety packs are great for two trailer to travel to different locations in reasons,” Reinhold says. “First, customers “When I started, I came in and revamped Indianapolis. everything,” Reinhold says. “I got her a new can try several flavors at once. Secondly, website that was more e-commerce focused. the cakes freeze well, so if they don’t finish “I’ve been a horseback rider my whole them, they can stick them in the freezer.” We created a new Facebook page to attract life, so that’s where we got the idea,” more traffic. I was able to apply my skills in Reinhold says. “It’s a forged horse trailer. For more information, call 317-721-4477 or My boyfriend built it for us. We completely sales to help the business grow.” visit boozeebundts.com. stripped it from where it started, and only kept the roof and sidewalls. It took about six With that growth, they hope to make the
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AgainstTheGrain Woodworking
LOCAL RESIDENT STEPHANIE KELLEY TAKES A NONTRADITIONAL CAREER PATH Steph Kelley
Writer / Megan Arszman Photographer / Amy Payne
Steph Kelley has never been a traditionalist, given her career path and her overall way of thinking. In fact, one might say she tends to go against the grain. This is why she named her business AgainstTheGrain Woodworking, as it describes how she and her husband Shawn have chosen to live their lives. As a woman who owns her own business in a field that is typically male dominated, she’s doing it in her own way and thriving. “My husband and I like to do things a little different, so I wanted my business to showcase that,” she says. It all started with having to rebuild a deck at their Noblesville home. After gathering a few price estimates that seemed rather expensive, Steph told her husband it was a project they could do on their own. However, they had no tools. With the
help of her parents, who came in from Pennsylvania, the family rebuilt the deck in one weekend. That lit a spark for Steph. “One night I was on Pinterest and saw farm tables, and I thought they looked pretty interesting,” she says. Shawn purchased what Steph calls the best gift ever - a miter saw. A little while later, he returned home to find a farm table built in their garage. With the help of YouTube videos, internet research, and trial and error, Steph taught herself woodworking. Now, that single miter saw is joined with saws of every type imaginable filling up their garage, which has been transformed into Steph’s woodshop. In 2019 Steph discovered live-edge woodworking, where the natural edge of the wood is incorporated into the design of a piece of furniture or other wooden item. An offshoot of live-edge woodworking is the process of adding epoxy resin to the natural holes and cracks 10 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
dining tables and end tables, and even desks, to watch along the way. In some cases, the charcuterie boards, bar tops and wall art. end result varies slightly from their initial idea because it transforms into something Each handcrafted piece is made to order they couldn’t even imagine and they are and finished with products that highlight thrilled with the final product. the natural grain of the wood while keeping them food-safe, waterproof and “At the end of the day, no two people are “The farm tables were fun for a couple durable. Depending on size and other alike,” she adds. “Their furniture shouldn’t of years, but the live-edge inspires me,” variables, coffee tables can take three to be either. My goal is to allow everyone to she says. “Every piece that I make is unique, even if I’m using the same slab for five weeks, and river tables can take six to incorporate their own kind of edge into their furniture to express their style and multiple projects. The inconsistencies and eight weeks. personality.” characteristics of each piece just draw me in. I can’t talk about it without smiling. It’s “The majority of my clients come to me with an idea and that’s where the design To learn more about just so cool to me.” process starts,” Steph says. “We review AgainstTheGrain Woodworking, visit every single detail of their custom piece againsttgwoodworking.com. Steph can create just about any type of table with live-edge wood, from coffee and to bring their vision to life, which they get in wood to add a splash of color. When this process is completed on a large scale (typically between two slabs), the end result is known as a river table. This is one of Steph’s favorite things to do.
TownePost.com / OCTOBER 2021 / GEIST MAGAZINE / 11
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WELL PLANNED PARALLEL DESIGN GROUP GIVES CLIENTS CUSTOM SERVICE Writer / Renee Larr Photography Provided
Adrienne Evans, Director of Marketing + Client Experience
Alex Rice, Project Interior Designer
Many working women struggle to find a work-life balance. In 2016 Briana Dunkin founded Parallel Design Group (PDG) to achieve a symbiosis between her family and her career. “When Briana was pregnant with her first daughter, she felt she had to choose between having a family and having a career,” says Adrienne Evans, director of marketing and client experience. “For the time being at her last place of employment, she pumped the brakes and focused inward towards her family. After her second daughter was born, she had the opportunity to work with a previous client on a one-off project. That continued to lead to more projects and more clients. She built Parallel Design Group after working on those projects.” Dunkin’s focus was creating a family-centric business.
Briana Dunkin, Founder + Principal
“She built the business with the intent of putting family first,” Evans says. “In her previous role, she felt she had to choose between having a family or a business. She wanted to create this opportunity for herself, but for other women too. Currently we have a staff of 10, and the majority of our 14 / OCTOBER 2021
employees are female. I think what attracts them to PDG is serving with integrity and the culture that has been created.” The PDG staff creates beautiful interior designs for businesses and residential properties. “We were primarily doing commercial spaces up until COVID,” Evans says. “Then several of our previous commercial clients contacted us needing help with creating solutions for their home. They had the whole family including their kids working from home.” PDG’s local projects include Sangiovese Ristorante, Sangrita Grill + Cantina, Flexware Innovation, Hub & Spoke, INCOG BioPharma Services, Engel and Völkers, and more. “The Sangrita at Fishers District is a second location, and one of the owners, Tarek Mercho, knew the clientele would be different from the Broad Ripple location,” Evans says. “We wanted to put a spin on the first restaurant. We wanted to bring the authenticity of the Spanish and Mexican flavors and vibes, while also elevating it for a more elegant feel.” Sangiovese is the second location for Owner
Stephanie Burkhart, Studio Director, Briana Dunkin, Founder, and Studio Director Kaitlyn Barrett
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“ OUR NAME ALLUDES TO THE FACT THAT WE WORK IN PARALLEL WITH OUR CLIENTS. WE TAKE GREAT PRIDE IN WORKING ALONGSIDE OUR CLIENTS. WE LISTEN TO THEIR NEEDS, HOW THEIR BUSINESS IS STRUCTURED, AND THE THINGS THEY NEED TO CREATE A THRIVING CULTURE AND BUSINESS.” — ADRIENNE EVANS
Chris Evans. The new site opened in 2020, and is 3,700 square feet with an elevated Italian vibe. The design concept includes a hand-painted private dining room, a custom wall graphic and matte black walls. Engel & Völkers is a luxury real estate firm with a national presence. The Fishers location is 2,700 square feet and was designed with local luxury in mind. “With their national presence, they also had a template or footprint we needed to follow,” Evans says. “They gave us the liberty to play around with it and make it unique to Fishers.” Flexware Innovation quickly outgrew its first 10,000-square-foot space, and utilized PDG to create a vast, 29,800-square-foot space for its growing staff.
updates, and when they can expect things from us. It keeps us on track and sets us apart from our other competitors. After a client has signed their contract, then we assign a team of designers. We will have two to three designers for a project, and one will run point. It’s a team approach so we can get everything done as quickly as possible for the client.” Evans credits PDG’s uniqueness in the interior design industry to an owner who isn’t afraid to think differently. “She’s pushed the boundaries on this company,” Evans says. “Briana and our team at large aren’t afraid to push our clients in a healthy way. We listen to our clients, but when people come to us for interior design services, we expect and appreciate when they take our advice and our challenges for their project.”
The inspiration for the company name is based on how closely the staff at PDG works Projects can take anywhere from two weeks with clients. to two and a half years, based on the size of the project. “Our name alludes to the fact that we work in parallel with our clients,” Evans says. “We’ve done small-space planning that “We take great pride in working alongside only takes two weeks, and we’ve done our clients. We listen to their needs, how headquarters for a business that takes two their business is structured, and the things and a half years,” Evans says. they need to create a thriving culture and business. It’s about working in parallel with Parallel Design Group is located at 8940 one another from start to finish.” River Crossing Boulevard, Suite 150 in Indianapolis. For more information, call The design process for clients includes a 317-721-4399 or visit paralleldg.com.and a team approach. half years,” Evans says. “We do an onboarding process where we let the client know what they can expect,” Evans says. “We have a client portal that is a catch-all for all of their plans and photographs. They can go in and see status 16 / OCTOBER 2021
Parallel Design Group is located at 8940 River Crossing Boulevard, Suite 150 in Indianapolis. For more information, call 317-721-4399 or visit paralleldg.com.
Coming Next Month! Local retailers - promote your holiday gift items in our November and December issues starting at just $150! Want to promote several items in your store? Ask about our co-branded holiday pages!
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Kitsie Duncan and KJ McGlinn co-host the new “Paranormal X Road” show
EXPLORING THE UNEXPLAINED NEW SHOW TACKLES LOCAL STORIES OF THE PARANORMAL
18 / OCTOBER 2021
Writer / Renee Larr Photography Provided
Losing a loved one is an unfortunate part of life. Some people claim to feel their loved ones communicating with them even after they’ve died. A new, all-female show called “Paranormal X Road” aims to help bring peace to alleged paranormal experiences. Kitsie Duncan and KJ McGlinn co-host “Paranormal X Road.” Duncan is an author, writer, producer, director and paranormal researcher. McGlinn is a local radio personality who uses her voice to help the local community. Tiffany Rice, a spirit medium, rounds out the cast. “In the first episode, I had some things happening in my home,” McGlinn says. “I was pretty sure it was my grandmother coming through. I don’t want to give too much away, but it ended up being way more than just my grandmother communicating with me.” Being an all-female show was essential to both women. OCTOBER 2021 / 19
FIRST AND FOREMOST - GIRL POWER. “I BELIEVE FEMALES, IN GENERAL, ARE A LITTLE MORE EMPATHETIC. I FEEL LIKE THE FEMALE ENERGY HELPS THE SPIRITS COMMUNICATE.”
—KITSIE DUNCAN
me, and that was important for this show.” The duo funded the show through a Kickstarter campaign, meeting their goal in just three days. “The beauty about Kickstarter is the person who gave $5 has the same effect as the person who donated $500,” McGlinn says. “It’s all or nothing, which is terrifying. If you don’t hit your goal, you get nothing.” Duncan’s vision for the show is to help as many people as she can and provide a sense of comfort. “I got into this because I was missing my dad,” Duncan says. “Bringing these people peace has been magical. I want to help people all over the world.” Duncan and McGlinn are hopeful for a second season, to bring even more paranormal stories. “Right now we’re just enjoying the show airing,” Duncan says. “We’re really hopeful we can create a second season with an even bigger budget so we can help even more people.” “First and foremost - girl power,” Duncan says. “I believe females, in general, are a little more empathetic. I feel like the female energy helps the spirits communicate. Paranormal shows are all over television. I feel like it’s time for an all-female team. We’ve gone into homes of people we don’t know and received messages that we don’t necessarily understand, but it makes complete sense to the homeowner. That’s been pretty cool. We understand how
meaningful it is to them.” McGlinn, an Indianapolis resident, felt compelled to put the normal in the paranormal, as she says. “When I moved to Indy, it was really a lastditch effort,” McGlinn says. “To be here 20plus years later in a community that I love, seeing them embrace this new show, is just amazing. I feel like the community trusts in 20 / OCTOBER 2021
While Season 1 is almost done filming, KJ & Kitsie continue to be available to assist homeowners experiencing the paranormal or just hoping to make a connection with a loved one who’s passed. A contact form is available through their website. The show airs locally on WNDY-TV 23 on Saturdays at midnight, and on YouTube. For more information, visit paranormalcrossroad.com.
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SOLD
WOMEN-OWNED
Businesses ACTON ACADEMY FISHERS Erin Duros
317-332-8956 duros610@comcast.net Erin Duros was in public education for 18 years at HSE and every day was simply doing what was best for the individual learner. She was losing her passion for teaching because she knew what was best for the learner, but simply did not have the capacity to do it. Her passion project, Acton Academy, has reignited that fire. Acton Academy treats each learner as an individual who will change the world.
B&W PLUMBING, HEATING, COOLING, AND DRAINS Beth Rovazzini
317-243-3581 brovazzini@bplusw.com B&W is a full-service, family-owned HVAC, plumbing, and drains company offering a level of service that you need to experience for yourself. Fair pricing. Extended service hours that save you on overtime. No overtime fees. Fast response times. It’s no wonder some of our customers and their families have been with us for more than 50 years.
B23 STRATEGIES Janelle DeWolf
317-908-2364 info@b23strategies.com B23 Strategies partners with
forward-thinking companies and individuals seeking to maximize their potential and increase their positive influence. We hold certifications that enable us to provide top-level coaching, workshops, and digital courses that utilize the power of the Enneagram, Gallup Strengthsfinder, and Giant Worldwide to unlock power and potential.
CARDS BY JESSICA Jessica Miller
317-850-0929 cardsbyjessica@gmail.com I love creating beautiful cards, but I especially love knowing my cards are going to brighten someone else’s day. Cards by Jessica provides unique and affordable handmade cards for all occasions. And, yes, they are all handmade by me! Find me at facebook.com/groups/cardsbyjessica or on Instagram @cards_by_jessica.
CHAO VIETNAMESE STREET FOOD Huong Vu
317-270-3439 saboracuva@gmail.com A modern but classic Vietnamese restaurant that focuses on fresh, local ingredients, with huge Vietnamese flavors.
CHILDREN’S DENTAL CENTER Dr. Michelle Edwards
317-842-8453 records@babytoothcenter.com Leading the way in children’s dental health with caring hands and compassionate hearts. 22 / OCTOBER 2021
CIERA HARRIS TEACHING Ciera Harris
317-445-8251 ciera@cieraharristeaching.com Ciera Harris is an elementary teacher turned ‘teacherpreneuer’. She started her business, Ciera Harris Teaching, in 2011 where she creates and designs educational materials and professional development for other elementary educators around the world. Ciera has taken the business from making $50 a month to owning and operating a multi-6 figure business out of her home.
COLLECTIVE ALTERNATIVE Amanda Parker
317-436-8499 amanda@thecaway.com At Collective Alternative, we’re always asking questions, discovering the answers and looking for new opportunities for our small business clients to prosper. We’ll listen to your needs and goals and find a way to help you reach them with personalized tactics and a customtailored marketing strategy as unique as your thumbprint.
WOMEN-OWNED BUSINESSES DAVID & MARY - THE SALON EXPERIENCE Mary Miller
317-557-2293 hello@davidandmary.com
ED MARTIN AUTOMOTIVE GROUP Kathy Martin Harrison
317-846-3800 kmartinharrison@edmartin.com The Ed Martin Automotive Group has been family owned since 1955 and female owned since 2005. Here for all of your auto needs in Indianapolis, Carmel, Fishers, Noblesville, and Anderson. 12 brands in 9 locations. Visit us at www.edmartin.com 24/7.
ENCHANTING EXCURSIONS Heather Lipe
317-281-2195 heather@enchantingexcursions.com We are a woman owned and operated travel agency specializing in group and family travel to Mexico and the Caribbean. After 2020, everyone needs a travel advisor they can call on!
FAMILY CHOICE SURROGACY Leah Potter
317-771-5479 lpotter@familychoicesurrogacy.com Family Choice Surrogacy is an Indiana gestational surrogacy agency. Our mission is to help families around the globe achieve their dream of parenthood through surrogacy. Our experienced team welcomes the opportunity to serve you through the entire matching, qualification, legal and medical processes that encompass the surrogacy journey.
FISHERS FLOWER FARM Mackenzie Baker-Robinson
317-697-6458 mackenzie@fishersflowerfarm.com Fishers Flower Farm was founded on the dream of mother-daughter duo Kayti & Mackenzie. Our little family flower farm is conveniently nestled in the heart of Fishers. Our flowers come from sustainable & ethical practices. We offer floral arrangements, workshops, subscriptions, delivery and more.
GRACEFUL PASSAGE LLC Barbara Marshall
317-573-8070 barb.gracefulpassage@gmail.com End of Life Doula is trained to utilize a non-medical, holistic and practical approach to navigating the end of life journey so that a patient may die well. Elder Care Consultant is a non-medical professional who acts as a guide and advocate for families caring for their loved ones as they age such as: companionship, recommendations for resources in the home or placement in a facility (assisted living, nursing homes, etc). Advance Care Planning: getting your advance directives in order.
HAMMER & STAIN CENTRAL INDIANA Manasa Nagraj
317-558-9737 hammerandstainci@gmail.com Hammer & Stain Central Indiana is a DIY wood studio where guests transform unfinished wood into personalized works of art in fun instructor-guided classes.
FIT CHICKS! Roz Harris
317-348-8600 contact@fitchicksprogram.com Women in our community are searching for a complete fitness and nutrition program. Fit Chicks! gives you the personal training and accountability you deserve to feel healthy, happy, and strong.
FAMILY CARE CHIROPRACTIC Kimberly Harper
317-580-1800 familycarechiro@aol.com We are a wellness family chiropractic office specializing in kids, pregnant women, and families. We provide chiropractic care along with information and education to help families make healthy choices for themselves. Family Care Chiropractic has been serving the Fishers area for over 26 years!
GIGGLEMUG PHOTOGRAPHY Morgan Noble
765-729-4651 mlnoble@live.com Milestone photography from maternity and newborns, to toddlers and children, through high school seniors and families. In business for over 15 years! www.gigglemugphoto.com.
OCTOBER 2021 / 23
HIGH FREQUENCY ARTS Jill Lehman
317-585-2787 jelehman@highfrequencyarts.com High Frequency Arts is a Certified Indiana Original and Woman Owned business dedicated to creating meaningful experiences that engage people and enhance environments using artwork, mural, art prints and artisan decor and gifts. Services to residential, designers and business include;art sales, custom design and consultation, project management, framing, art handling and installation. Let HFA help you increase the energy and vibe of your space with artwork!
WOMEN-OWNED BUSINESSES IN YOUR SHOES GRAPHICS Beth Rogers
317-506-1350 beth@inyourshoesgraphics.com Branding/Marketing/Graphic Design We believe it’s important to walk around in our clients shoes for a bit. We work to understand things from your point of view, then tailor solutions that speak to your customer, telling your story in a way that is unique. Let’s see what we can create together! www.inyourshoesgraphics.com
INDEPENDENT CABI STYLIST Elizabeth Kallas
317-809-5477 elizabeth.kallas@gmail.com Full-time wife, mother and employee who enjoys styling people for their daily lives. Love fashion and selling cabi provides me this opportunity.
JCSEP DESIGNS Reatha Bigby
317-213-4689 jcenterprisesinc@ymail.com At JCSEP Designs, we give you a voice in print on apparel, accessories, and much more.
JI-EUN LEE MUSIC ACADEMY Ji-Eun Lee
317-576-5562 jieun@fishersmusic.com Ji-Eun Lee Music Academy providers private and group music lessons to all ages from beginner to advanced musicians, youth theater, youth choir, and related music and theatrical arts education programs.
317-842-6807 Kellie@WeInsureIndy.com As a wife, mother, business owner and community advocate it is my mission to make sure that individuals and families are financially educated and protected. We provide insurance covering your life, disability, business, auto, home and so much more. Contact us today for a free insurance consultation!
MATHIAS COUNSELING AND CONSULTING Carlabeth Mathias
317-586-2141 cemathias@mathiascounseling.com Carlabeth Mathias, Licensed Clinical Social Worker and Licensed Mental Health Counselor, provides therapy for children/teens. Compassionate and experienced, she served as an elementary/middle school counselor LIVING IN THE for many years prior to private MOMENT EVENTS practice. Specializing in anxiety, Brandy Ferguson depression, ADHD and other life 317-406-7755 challenges, Carlabeth also offers info@livinginthemomentevents.com parent and educator workshops, such as QPR/suicide prevention. Love4Traveling/ Living in the Moment Events is Indy’s newest event venue! We’re located on the MATHNASIUM OF FISHERS NE side of town near I69. Weddings, Punam Karmacharya receptions, showers, meetings and 317-733-5000 more!! fishers@mathnasium.com We’re also a full service travel agency We are your neighborhood mathso it’s literally a one stop shop from only learning center offering the wedding to the honeymoon! customized learning plans, Stop by for a tour! homework help, and test preparation
LORI CARDWELL PHOTOGRAPHY Lori Cardwell
317-296-4359 loricardwell@outlook.com Magazine style portrait photographer. Celebrate your life through photos. Visit loricardwell. com/contest to enter to win your dream portrait session including professional hair and makeup!
THE BEAUTY OF YOU! Mary Kay® products offer you so many ways to enhance your beauty and well-being. Innovative skin care! On-trend color! Pampering bath and body products and so much more! Let’s find your favorites. Contact me today. Name
MARY KAY
Alysen Dirks, Independent Beauty Consultant www.MaryKay.com/adirks
Alysen Dirks 317-627-9589
317-627-9589 alysendirks@gmail.com Offering complimentary skin care and color consultations in the privacy of your home. Look and feel your best from the inside out.
KELLIE TAYLOR STATE FARM AGENCY Kellie Taylor, CPCU
24 / OCTOBER 2021
services to students in grades 1-12. Our formula for teaching kids math, the Mathnasium Method has transformed the way kids learn math for over a decade across 1,000+ centers worldwide.
MERAKI DANCE COMPANY Karome Walker
463-209-3132 merakidanceindy@gmail.com Meraki Dance Company has a new youth dance program in the Lawrence area. Now enrolling ages 2-18 in ballet, tap, jazz, hip hop, contemporary, tumbling and more. In addition to classes, Meraki offers recitals, community performances and competition opportunities!
MOTHERING FREELY Casey VanPutten
317-690-5543 info@motheringfreely.com I empower moms and their kiddos with the life changing tool of EFT (Emotional Freedom Techniques) Tapping to move them from feeling anxious and overwhelmed, to CALM and IN CONTROL!
WOMEN-OWNED BUSINESSES MOVABLE FEAST
REFLEX INDY
317-577-9901 movablefeast1@att.net Local Cafe & Market. Dine In Take Away. Take & Bake Meals, Rubs, Marinades, Meal Kits & More. “Building Community Through Food Since 1997”
317-670-3228 reflexindy@gmail.com Guiding the body into its natural state of being (homeostasis) through Reflexology, and changing the world one foot at a time!
Kathleen Tracy
Jodi Petry
NAET CENTER Karen Marshall
317-844-4477 ksmarshallnaet@msn.com Say Goodbye to Allergies. An allergy is an unusual sensitivity to a substance. NAET is an innovative solution for eliminating allergies that is completely natural, painless, and non-invasive. It can be used on anyone from newborns to elderly. We are located downtown Fishers.
ONCE UPON A PARTY Shauna Williams
317-597-0250 onceuponapartyindy@yahoo.com Celebrating 10 years in 2021 with our new location inside Adrenaline Fishers! Face Painting, balloon twisting, glitter tattoos, balloon decor and gift shop! Free service as our gift on your birthday!
PARALLEL DESIGN GROUP Adrienne Evans
317-362-9371 adrienne@paralleldg.com We are Women-Owned Business based in Indianapolis with a focus on Commercial & Residential Interior Design. Our team works in PARALLEL with you to create purposeful + beautiful spaces. Visit us at paralleldg.com or on Instagram @parallel_dg to view some of our recent projects in the Indianapolis area and beyond!
REDELMAN LAW LLC Jonelle Redelman
317-550-5709 jonelle@redelmanlaw.com We help individuals get Social Security Disability and SSI benefits. We work with individuals at any step in the process from initial application to United States District Court.
RESTORE SKIN THERAPY Breena Yates
317-735-1161 receptionrestoreskin@gmail.com Holistic minded wellness studio. Offering facial services, massage therapy, salt room halotherapy, and paramedical skincare products. Our customizable services offer a comprehensive approach to help you achieve your most radian skin, healthy body and distressed mind.
ROI SEARCH GROUP Stacey McCreery
317-588-8138 stacey@roisearchgroup.com ROI Search Group is a womenowned business in Fishers, IN and is a recruitment and executive search firm that also offers contract services, while also providing outplacement and career transition services and training with an emphasis in healthcare and life sciences.
We are a cage-free dog grooming salon in Fishers, IN! We have 3 experienced dog groomers who would love to get your dog ready for their next rock concert. (Or trip to the bark park.)
SECOND ACT SWEETS Ellie Crawford Cooke
317-753-1912 info@secondactco.com Second Act Sweets offers baked goods such as cookies, muffins, and more for delivery around Fishers, Hamilton County, and Indianapolis.
SEWFUL CHERYL Cheryl Lo
sewfulcheryl@gmail.com Handmade sewn & textile goods, custom orders, mending, slow fashion, classes & workshops for individuals/ groups of all ages. Bringing your creations to life as well as breathing new life into cherished items.
SIGN GYPSIES FISHERS Andrea Weckbaugh
317-225-1061 signgypsiefishers@gmail.com Sign Gypsies Fishers works with you to create a custom yard greeting that’s as special as your guest of honor! In fact, we do the work for you, both setting up and retrieving your installation...those magic moments are closer than you think! Locally owned and operated!
ROMAN & LEO Angela Castelli
317-922-5758 contact@romanandleo.com Roman & Leo is the only all-boys boutique in the Midwest, located in the heart of Fishers. Our shop features trendy and modern styles and gift for boys from newborns up to age 7/8! www.romanandleo.com
RUFF-N-ROLL FUR STUDIO Lisa Whitlock
463-867-7070 furstudio@ruffnroll.net OCTOBER 2021 / 25
SMITH FAMILY REALTY Paula Smith
317-690-2524 paula@smithfamilyrealtyindy.com Smith Family Realty is a small, woman owned business with homegrown, central Indiana Realtors who will provide personal, professional and authentic service throughout your home buying and/or selling experience that is easy, comfortable and ultimately enjoyable.
WOMEN-OWNED BUSINESSES STUDIO 309 ART STUDIO
TERRI WALL LLC
THE BALMORAL HOUSE
317-362-4536 sheristudio309@gmail.com Studio 309 Art Studio is a unique art venue in downtown Fortville. For about 10 years we have been specializing in art parties and art classes. We host Girls Night Out art events, kids birthday parties, team building events and kids after school classes.
317-457-8715 terriwall1958@gmail.com Polished and professional Personal Assistant and Estate Manager for busy families. Allow me to proactively and efficiently take care of the tasks you don’t want to use your bandwidth for so you’ll have more time to spend on what you’re passionate about. Extensive experience handling bill pay, house management, second home management, LLCs, investments, events, personal shopping, scheduling, shipping/ correspondence, and more. Over 40 years of experience handling sensitive and confidential information for families such as yours. Multiple executive level references available upon request.
317-288-8741 info@thebalmoralhouse.com The Balmoral House provides an elegant space for any celebration in Fishers. With a variety of spaces throughout the house and grounds, our team can work with you to design a plan to meet your event needs. The Cottage, a casual-chic event space, is perfect for smaller groups.
Sheri Jones
STUDIO FIT’NEZ Vanessa Gregor
Terri Wall
Kate Marciniec, Hollie Nicholson
THE HOT ROOM Hye Jin Kalgaonkar
TANGLED UP SALON 317-439-8131 tangledupindy@yahoo.com We are a booth rent hair salon that recently built a new location in downtown Fishers! The salon has 19 rentable spaces and offers both Hair and Massage services. The space is custom designed and built to give the stylists and clients privacy as well as an open floor plan for a traditional salon atmosphere. There are 4 private suites, and the remaining stations are sectioned off by steel and glass partitions. Come check us out!
THE COACHING COLLABORATIVE
coachingcollaborativeindy@gmail.com We are a functional medicine, macros-focused weight loss team. We focus first on healing metabolism for sustainable fat loss. Clients recieve a functional medicine evaluation with Nurse Practitioner Kate Marciniec and personalized macronutrient coaching weekly with Certified Nutrition Coach and Personal Trainer Hollie Nicholson. Learn more at www. thecoachingcollaborative.net
317-225-1301 vanessa@studiofitnez.com Studio Fit’nez is an exclusive private personal training studio in the heart of Fishers. Our personal trainers each have their own style and expertise, definitely not cookie cut. The studio is not a gym; we offer no memberships and do not believe in contracts and we operate by appointment only. We know that if you love it, you’ll stick with it. Our goal is to make your fitness experience one that you can live the rest of your life with, and to support you along the way.
Teress Wallace
Diane Eaton
THE ACADEMY VOLLEYBALL CLUB Emily Hawthorne
317-545-3880 emily@theacademyvolleyball.com We started Academy Volleyball Club to provide athletes quality instruction and competitive teams, in a positive and healthy environment. We offer camps, clinics, lessons, leagues and club teams for girls and boys ages 4 - 18, at a variety of levels. Call us today to join The Academy Family!
26 / OCTOBER 2021
317-999-8375 erin@thehotroom.com Life is too short to be stressed, out of shape, and uninspired. At The Hot Room, we’ve curated the most effective hot yoga and hot pilates classes so that you can experience massive physical and mental transformations quickly and jumpstart your most powerful life.
THE INDY REAL ESTATE AGENTS Kristen Rozzi
317-672-5600 kristen@theindyrealestateagents.com Local real estate team providing 5 star service to both home buyers and home sellers.
WOMEN-OWNED BUSINESSES THE SIMPLE LIFE, ORGANIZING + STYLING Rachel Whiteaker
317-464-7322 info@thesimplelife.org Hi!! We are The Simple Life Indy, a team of Professional Organizers and Home Stylists who help others simplify their homes and day to day lives so they can do more of what they love. We teach systems and processes, creating functional, simplified, and beautiful spaces that our clients can maintain and enjoy!
THE SPANISH ADVANTAGE CLUB Elizabeth Isonhood
317-656-1757 info@thespanishadvantageclub. com T.S.A.C. is a dual-language learning center. We offer preschool, kindergarten, afterschool care, and language/academic tutoring. Equipped with a 2-acre recreational facility, teachers who are native Spanish speakers, and a structured learning environment, T.S.A.C. is here to ensure your child gets the most out of their academic development.
THE STARTUP LADIES Kristen Cooper
317-645-6494 info@thestartupladies.org The Startup Ladies is a membership organization helping startups go from idea > market > growth. We also teach individuals how to invest in startups then connect them to investor-ready founders. All genders welcome! Learn more at TheStartupLadies.org
THREADED BLUE BOUTIQUE Lexie Wheeler
317-937-2333 lexie@threadedblue.com Threaded Blue is a women’s online fashion boutique based out of Fishers,Indiana. Helping women feel confident while looking fashion forward. Offering clothing, shoes and accessories.
TIKI TAN FISHERS Joanna Lipinski
317-288-5334 tikitanfishers@yahoo.com Family owned tanning salon. We love to make you feel like family each and every visit. We are here for all your tanning needs between spray tan, UV tan, or red light therapy!
TRAVEL BY ADVISOR Amy Osborne
317-563-5166 amy.osborne@cruiseplanners.com Travel By Advisor is a womanowned, independent agent of Cruise Planners, selling land and cruise travel. Owner Amy Osborne is a certified Hawaiian Destination Specialist. Travel is truly her passion! Amy’s experience, knowledge, and preferred access to special offers can lead you to the vacation of your dreams.
TWIGS & TEA Debbie Cook
317-288-4329 twigsntea@gmail.com Twigs & Tea is a locally owned gift shop and tea room that has been in Fishers for 25 years. Shop unique gifts, women’s clothing and accessories, and home accents today, or stop in for lunch or afternoon tea at our restaurant that will be opening soon.
UNPLUG SOY CANDLES Jennifer Sturgill
317-505-9000 info@unplugsoycandles.com Unplug Soy Candles is a local candle and gift shop located in Fishers, IN! We pour all of our soy wax candles in-house using only the best ingredients. Want to learn to make your own? Join us for Open Pouring Hours! Shop online at unplugsoycandles.com!
OCTOBER 2021 / 27
WHITEBOARD LEARNING Denise Praul
317-989-2222 whiteboardlearning@aol.com We help business owners stop worrying and wondering where their next new client is coming from. We do that by helping them create a customized Referral Roadmap that will fill their sales pipeline full of Referrals that are ready to buy from them.
WRIGHT’S GYMNASTICS & NINJAZONE Casey Wright
317-888-4805 support@wrightsgyms.com Wright’s is more than just a gym... around here, walls are made to scale! Our success is not defined by titles, trophy cases, or medals. Here, success is a mindset. A willingness to try, to believe in yourself, to commit to your goals, and to celebrate the journey. Join us!
YOO DIRECT HEALTH Alexis Yoo
317-869-6299 yoodirecthealth@gmail.com Yoo Direct Health is a one-of-a-kind private health care practice mixing functional medicine, aesthetics and antiaging medicine located in Noblesville, Indiana. We focus on treating the whole patient by finding their root causes and restoring them back to good health and vitality. Alexis Yoo is double board-certified Nurse Practitioner in Pediatrics and Family practice. She certified in functional Medicine, peptide therapy and is a fellow of the Aesthetic AntiAging Fellowship.
Owner Hye Jin Kalgaonkar
THE HOT ROOM THINGS ARE HEATING UP AT FISHERS DISTRICT EXERCISE SPOT
Writer / Renee Larr Photographer / Amy Payne
The Hot Room can help clients de-stress while also working out. “We passionately believe that life is too short to be stressed out, out of shape and uninspired in your life,” says Hye Jin Kalgaonkar, owner. “We curated very powerful hot yoga and pilates classes so people can see massive physical and mental transformations quickly - also, most importantly, jumpstart a more powerful life.”
The yoga and pilates classes are held in a room heated at 100 to 105 degrees.
“I always compare it to glass blowing,” Kalgaonkar says. “They heat the glass and create the glass shapes. We’re heating the “The room is heated but there is also body with this external heat, and then as moisture in the heat,” Kalgaonkar says. “It a result we can create the shapes of the creates a very therapeutic environment. positions and poses much easier.” The heat and humidity allow individuals to warm up their muscles and lubricate The Yin Yoga class works the body’s their joints so that they can move with connective tissues. more ease.” “In Yin, we focus on holding poses for Kalgaonkar says the experience is great for longer periods,” Kalgaonkar says. “By beginners. holding the poses for two to five minutes 28 / OCTOBER 2021
you open up the fascia. When you open up that tissue it’s extremely therapeutic.” For clients who want a more intense workout, The Hot Room offers an Inferno Hot Pilates class. “This is one of our most popular classes,” Kalgaonkar says. “It’s a high-intensity interval training class. It gets your heart rate up while still being low impact. You get a great caloric burn and a cardiovascular challenge, but it’s easier on the joints. There’s no running or jumping, and it is tremendously challenging.”
and explained their concept, we quickly identified this was an experience we wanted to be a part of,” Kalgaonkar says. “We loved the mix of commercial development and residential living.”
says. “It’s full of items you’d need for yoga, but it’s also developed into athleisure wear. We do have shoppers that, for whatever reason, may not be coming for classes but do come in just to shop.”
The studio was designed with foot traffic in mind.
The Fishers community has welcomed The Hot Room with open arms.
“The outside is all glass so you can see inside,” Kalgaonkar says. “It’s a gorgeous, state-of-the-art studio. It’s breathtaking. We put in a garage door on the outside. On beautiful days we can open up the garage door.”
“The response has been overwhelming,” Kalgaonkar says. “We have a strong loyal community with our other locations, and people were excited about a location coming to Fishers.”
Kalgaonkar owns four other Hot Room locations throughout Indiana and Illinois.
The studio even has a boutique that sells athleisure wear.
“When the Fishers District came to us
“Our boutique is very popular,” Kalgaonkar OCTOBER 2021 / 29
The Hot Room is located at 11591 Yard Street, Suite 520 in Fishers. For more information, call 317-999-8375 or visit thehotroom.com/fishers.
Where You Get Treated Matters Comprehensive Services For over 70 years, Central Indiana Orthopedics has been delivering expert, personalized care to residents of Anderson, Fishers, Marion, Muncie, Indianapolis and surrounding areas. We’re excited to offer the Fishers community expanded services to better meet their orthopedic needs in one patient-centered location. In addition to general & specialty orthopedic care, we offer the following services at our Fishers Orthopedic Care Center: • Walk-In Clinic for sudden injuries (no appointment needed) • Imaging (X-ray & MRI)
Our board-certified doctors and licensed specialists stand ready to serve your orthopedic needs.
Patient-Centered Care Because Central Indiana Orthopedics is physician-owned and physician-managed, the doctors are able to make their own local, hands-on decisions about caring for their patients rather than having care dictated by a corporation. Listening to our patients’ goals and devising a treatment plan to getting them back to what they love is at the heart of what we do. Experience personalized, expert care in one convenient location. Visit Central Indiana Orthopedics in Fishers — because where you get treated matters.
• Joint Replacement & Revision • Mako SmartRobotics™ Technology
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30 / FISHERS MAGAZINE / OCTOBER 2021 / TownePost.com
E 138th St E 136th St
Central Indiana Orthopedics 14300 E. 138th St. Bldg. B Fishers, IN 46037 ciocenter.com/Fishers
Lake Meadows SENIOR ASSISTED LIVING
LAKE MEADOWS ASSISTED LIVING providing education to their members, socialization, a safe haven to talk with people who speak the same language and being a resource to partners and members alike,” Harris says. “Fishers has the largest deaf population in the Central Indiana region. Lake Meadows is the place that is able to help take care of the deaf community. Staff is taking the initiative to learn Sign Language, offer activities plus provide a loving environment for the deaf community. That is why I chose Lake Meadows for my family.” Amy Harris Writer / Julie Yates Photography Provided
When the time came for Amy Harris to look for an assisted living facility for her deaf clients in the Fishers area, she had important specifications that needed to be met. As a child of deaf adults, she grew up within the deaf community. When her parents got older, she joined the health care world in order to understand the processes involved with admissions, rehabilitation, long-term care and assisted living. She realized that working with deaf seniors was her passion and became employed by Archibald Memorial Home, an organization whose mission is to assist deaf and hard of hearing seniors. “The things that are key for Archibald are
The Archibald group is currently providing Lake Meadows with a facilitator for deaf activities, Peggy Dickover. Dickover has the ability to communicate with the deaf residents no matter where they are in their senior journey. With her help, Lake Meadows is looking forward to helping the deaf program grow at the facility. Lake Meadows has a beautiful campus and offers an affordable option for seniors who have low to moderate income levels. Their mission is to provide residents with supportive care and healthy choices in order to maintain and enhance general wellness. Some of the many amenities include three meals a day, a pond with on-site fishing, a two and a half acre walking path and many services such as an onsite barber/salon. “All of our team at Lake Meadows are very OCTOBER 2021 / 31
™
11570 East 126th Street Fishers, IN
317-759-0166
prioritylc.com/communities/ lake-meadows
CONNECT
grateful for the deaf volunteers that come here on a weekly basis and Amy Harris for all she does to assist the deaf community here,” says Heather L. Kirk, Lake Meadows Assisted Living Marketing Director. “Working at Lake Meadows and assisting the deaf population and their families is a piece of health care that I enjoy learning about while enriching their lives on a daily basis.”
Fishers Flower Farm NEW LOCAL FLOWER BUSINESS IS IN FULL BLOOM Writer / Renee Larr Photographer / Robby Berry
Mackenzie Baker-Robinson her mother Kayti 32 / FISHERS MAGAZINE 32 / /OCTOBER OCTOBER 2021 2021 / TownePost.com
F
the flowers were coming from Ecuador and were two weeks old. They were full of chemicals and wrapped in gobs of plastic. That just didn’t feel good to me.”
ishers resident Mackenzie Baker-Robinson felt a calling to make a change in her career in 2020. Baker-Robinson was a teacher but wanted a more flexible job that allowed her to express her creativity.
Baker-Robinson’s parents own 80 acres of land just north of 106th Street and Allisonville Road.
“I quit teaching last fall and ended up working at a local florist shop,” Baker-Robinson says. “Working in the shop was really fun, and it got me thinking about the whole idea of starting a local flower farm.”
“We started playing around with the idea of opening a flower farm,” Baker-Robinson says. “Fishers doesn’t have one, which is crazy to me because Fishers has grown so much. I thought it would be awesome for our community to have. My parents said I could use a portion of their land to start Fishers Flower Farm. Back in January we started with thousands of seeds in a sunroom, which we use as a greenhouse. That’s where the process starts. Once they get big enough and the weather is warm enough, we can plant them out on the farm. It takes about 50 to 60 days to bloom flowers.”
While working at the florist, Baker-Robinson noticed the flowers were coming from Ecuador, and were often filled with chemicals to keep them alive longer. “I used to work at a shop called Global Gifts,” BakerRobinson says. “Fair trade is everything made sustainably and handmade, so you know exactly who is making it. There is no slave labor. Global Gifts is a nonprofit, and all the proceeds go directly to the artisans. I already had that mindset of being mindful about where the things you buy originate. I really loved the creative part of working as a florist and making the customers happy, but I was noticing
The flowers don’t have to be local to grow on the farm. “For example, if you take a basic flower like a zinnia, you could grow those for much longer if we had a climate OCTOBER 2021 / 33
“ YOU CAN SUBSCRIBE FOR A MONTH OF YOUR CHOOSING, AND EACH WEEK OF THAT MONTH YOU GET FRESH FLOWERS DELIVERED TO YOUR DOORSTEP.” — MACKENZIE BAKER-ROBINSON
that was lovely year-round like California,” Baker-Robinson says. “For us here in Indiana, we just grow them in the heat of summer.” Fishers Flower Farm participates in the Fishers Farmers Market each Saturday. “The farmers market has been really awesome,” Baker-Robinson says. “I was excited they chose us to participate in the first place because I didn’t know if they already had enough flower vendors. Obviously it’s our first year in business too, but it has become one of my favorite things. We work until midnight Friday, because we have to cut the flowers when it’s cool enough out. It’s kind of last-minute to make sure they’re as fresh as possible. Then we arrange them and then let them condition in the fridge overnight. Then they’re taken to the market on Saturday.” Baker-Robinson co-owns the farm with her 34 / OCTOBER 2021
mother, Kayti. “My mom and I are very close,” BakerRobinson says. “Before we started working together, we saw each other every day. Obviously now we do too. We’re often on the same wavelength. We’re both very creative, go-with-the-flow and spontaneous. She’s really good at arranging the flowers, and I’m really good at researching. She has a day job so this is a lot for her, but it’s been awesome to work together.” Fishers Flower Farm offers a monthly flower subscription in addition to bouquets for those who love fresh blooms. “You can subscribe for a month of your choosing, and each week of that month you get fresh flowers delivered to your doorstep,” Baker-Robinson says. “We cut them either the morning of, or the night before, so they’re super fresh. Then we arrange them and deliver them to your door. It’s all
Is your patio ruining your summer fun?
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LOVE YOUR PATIO AGAIN! seasonal, so you get whatever is growing. It’s fun because you never know what you’re going to get.” Baker-Robinson looks at her first year as a learning year for the business, and has big plans for the future. “In the future I would love to get my own land separate from their home,” BakerRobinson says of her parents’ property. “Obviously more land means more flowers. I would love to be able to host events on the property. I would love to have professional photographers use the flower farm to take photos of their clients too.” Fishers Flower Farm offers floral arrangements, bouquet bar workshops, wreath workshops, wreath and flower delivery, and more. For more information, visit fishersflowerfarm.com.
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Nov. 7th, 2021 11 a.m. - 5 p.m. holistichubwellbeingfest.com Empowering A Healthy Lifestyle Indy Holistic Hub's 6th annual event is sponsored by Midwest Integrative Dental Medicine. We invite you to experience:
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Owner Chelsea Walsman
COOKIE GIFTS BY CHELSEA FORTVILLE MOM BRINGS JOY TO FACES AND STOMACHS THROUGH COOKIE BUSINESS Writer / Megan Arszman Photography Provided
I was going to be the next great British baker - in Indiana.”
There’s an overabundance of baking shows that you can binge watch nowadays. They may inspire you to indulge your sweet tooth, or they may get you excited about turning on your mixer. For Fortville’s Chelsea Walsman, it inspired her to do to the latter.
To aid in that inspiration, Walsman’s husband of three years, Drew, gifted her a top-of-the-line stand mixer. Walsman immediately went to work looking up recipes for homemade cakes.
“I had started watching ‘The Great British Baking Show’ and I was so inspired by everything I saw,” Walsman says. “I decided
“The first thing I made was a cake and it was horrible,” she says with a laugh. “It was ugly and it was dry. I didn’t know how to tell my husband that I was probably never going to 38 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
use the mixer again after that failure.”
success.
Even so, she persisted. While scrolling through Pinterest, Walsman spotted a video in which a woman was decorating cookies. A fresh spark of inspiration hit Walsman and she started looking up cookie recipes that she could try on her own. The process of finding the perfect recipe came through a lot of trial and error, but it ended in sweet
“I thought I had a pretty yummy cookie recipe, and it wasn’t anything like my dried cake,” she says. She taught herself how to make royal icing with just the right consistency, and then started to learn the fine art of cookie decorating. Again, with no real background
TownePost.com / OCTOBER 2021 / GEIST MAGAZINE / 39
in art, she was back to teaching herself by trial and error, learning new skills as she went. “What’s funny is that I’m terrible at drawing,” Walsman says. “I’ve done calligraphy and I love to craft, so I felt it was just a learning curve. For some reason with the cookies, it just makes more sense to me as I work with the royal icing, and I don’t
have any reason as to why.”
also as tokens of appreciation.
After posting photo after photo of the results of her new baking skills on her personal social media pages, Walsman started to get requests for custom cookies. That’s when she decided to build her social media presence with separate Instagram and Facebook pages, and in August of 2019, Cookie Gifts by Chelsea was born. Each post features the latest designs Walsman has created with her vanilla sugar cookies.
“I average about five orders a week, which usually ends up being anywhere between 50 to 100 cookies a week,” Walsman says. “It’s really great because it provides a little extra income, and I can stay at home with my girls since they’re so small. I’m just happy I have an outlet for baking, because my family can’t keep eating cookies.”
Each order usually takes Walsman 48 hours to complete, due to the required drying time for royal icing. She balances working “All the cookies I decorate are vanilla sugar for her parents’ company with the cookie cookies, but sometimes I’ll offer seasonal business, as well as tending to her two cookies that I just make by the batch,” young daughters, Wednesday and Maeve. Walsman says. “I make a pretty yummy chocolate-chip cookie, if I do say so myself.” Wednesday is starting to get interested in watching her mom bake in the kitchen, so Walsman describes her typical cookie as soft there may be an assistant in the making. and chewy with a buttery taste. She prefers “She’ll want to watch me for a while, then softer cookies rather than the traditional she’ll want me to watch her do something hard sugar cookie. She believes she owns like spin in a circle,” Walsman says. at least 125 cookie cutters of all different shapes and sizes. She’s done cookies for birthdays as well as weddings and gifts, and The baker sees herself as a child at heart, 40 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
which is why designing cookies is the perfect outlet for her. “My favorite cookie cutter is probably one that I like to use for messages that is cute and festive, but I also like my car cookie cutters,” she says. Walsman offers free delivery to customers located within a 25-minute radius of her home in Fortville, which includes Noblesville, McCordsville, Fishers and Geist. Customers can also come to her home to pick up orders, or arrange a meetup spot. For more info and to order from Cookie Gifts by Chelsea, go to facebook.com/ cookiegiftsbychelsea, or visit Instagram: @CookieGiftsbyChelsea. Walsman accepts orders via direct message on social media platforms, and via email at cookiegiftsbychelsea@yahoo.com.
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Paula Strauss and her daughter, Lacy Ross
A COOL ENDEAVOR MOO AND LOU FROZEN TREATS AND MORE SPREADS FLAVOR - AND KINDNESS Writer / Renee Larr Photographer / Robby Berry
Paula Strauss turned an unbelievable tragedy into a way to serve her community. Strauss owns and operates Moo and Lou Frozen Treats and More. She started the company in 2018 as a way to honor her late daughter, Maddie. “Maddie was born with spina bifida and hydrocephalus,” Strauss says. “When she was four months old, I found her face down on my grandma’s couch, not breathing. Maddie did have a faint heartbeat, so I started giving her rescue breaths until EMS arrived. She survived this against all odds but did end up with a hypoxic brain injury and cerebral palsy. She was still perfect. She passed away in 2014 from complications
from gallbladder surgery. It was very unexpected. After she passed, we started a nonprofit in her honor called Maddie Smiles.” The following is the organization’s mission statement: “To uplift, inspire, and motivate others to practice kindness and make the world a brighter place by engaging and educating our communities of the importance and effects of being kind.” “We started Moo and Lou as the for-profit side of our nonprofit,” Strauss says. “We take the trailer to various places and sell our frozen treats. The funds go toward committing random acts of kindness in Maddie’s honor.” The frozen treats include shaved ice, 42 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
lemonade slushies and Sundae’s homemade ice cream. “The community support has been amazing,” Strauss says. “We have over 400 followers on Facebook, and we have so many repeat customers. They love us because we have such a variety of frozen treats. They also know our family’s story, and they want to support us and our mission.” The name is a nod to Maddie and her sister, Lacy. “Maddie Moo and Lacy Lou are our nicknames for our daughters,” Strauss says. “We thought it was a great name for the business.”
In the cooler months, the Lawrence native pivots the business to accommodate the falling temperatures. “In the winter, we sell gourmet hot cocoa,” Strauss says. “We have whipped cream, marshmallows, Ghirardelli caramel and chocolate, and all sorts of good stuff.”
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Strauss’s goal for Moo and Lou is simple. She wants to continue Maddie’s goal of making people smile. “We’re trying to make this a better world and trying to get people to be kind to each other,” Strauss says. “We hope we can get back into the schools and teach the kids about the importance of kindness. I grew up in this community, and my girls have been born and raised here. We do a lot in the area, but we’re hoping to expand further out into the community.” Operating Moo and Lou and Maddie Smiles is a full-time job for Strauss. “When Maddie was here, she would make people’s day,” Strauss says. “To see someone in a wheelchair, with as many things going on as she had, smile at people was amazing. Maddie Smiles and Moo and Lou have been very healing for us. I don’t think I’ll ever fully heal, but she is my every day.” Find Moo and Lou Frozen Treats and More at the Fort Ben Farmers Market each week, as well as local events, churches and neighborhoods. For a complete schedule, visit facebook.com/ mooloufrozentreats.
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BROOKE’S PLACE NEEDS VOLUNTEERS SO CHILDREN, TEENS & YOUNG ADULTS CAN GRIEVE Writer / Kelly Young Photography Provided by Brooke’s Place
COVID-19 has greatly impacted the number of volunteers needed for Brooke’s Place to help children and families grieve gracefully. The nonprofit, which was established two decades ago, provides ongoing community support programs for children grieving the death of a loved one. The increased need for care and the decrease in volunteer facilitators has left many families on a waitlist. Brooke’s Place is a safe place for children, teens and young adults to grieve after experiencing the death of a loved one because at Brooke’s Place, they believe no child should grieve alone. The Childhood Bereavement Estimation Model (CBEM) from Judi’s House shows that 1 in 12 Hoosier children will experience the death of a parent or sibling by the age of 18. That startling statistic does not account for aunts, uncles, grandparents and caretakers. Take into effect the unexpected death of a loved due to the coronavirus or violence, and the
numbers and need are high. Brooke’s Place strives to transform grief into hope. No matter the situation or loss, Brooke’s Place works to ensure kids don’t have to grieve alone. According to Hilary Bercovitz, Outreach Coordinator for Brooke’s Place, there aren’t a lot of other options for children to grieve. “We know the gravity of the issue and the impact that the death of a loved one can have on a young person,” Bercovitz says. “We are all too aware that without help, these children can be impacted by incarceration, change in their mental health, and substance abuse.” Volunteers are the backbone of Brooke’s Place. With a staff of just nine people, Brooke’s Place relies on its volunteers to help empower teens in the midst of their grief. Before COVID hit, Brooke’s Place had 130 volunteers in place. Now, they have just 60. There are a variety of volunteer opportunities 44 / GEIST MAGAZINE / OCTOBER 2021 / TownePost.com
at Brooke’s Place, but the greatest need right now is as a Support Group Facilitator. These special volunteers provide a safe and supportive environment for children, teens and young adults to grieve. “I had such an impactful first night,” shares Michelle Taylor, a new volunteer. “You can read so much about someone’s heart if you look into their eyes. What I saw in the two precious kiddos I had the privilege of spending time with was sadness, uncertainty, and maybe confusion of what was happening to them. What COVID has given me is the opportunity to see the heart through the eyes. I was deeply moved by their ways and communication. That was just the first night!” No counseling background is required, and the commitment is just eight hours monthly. Brooke’s Place provides the training, which is currently being held virtually. “People automatically assume it’s a sad place to work or volunteer, but there’s a lot of joy
and connections that happen here,” says Katie Harting, Brooke’s Place Advancement Manager. “Our volunteers tell us that they get a lot out of the session – sometimes they feel like they’re getting more out of it than the kids in the group. It’s a very rewarding volunteer experience.” Volunteers are required to go through an interview, background check and 16 hours of online training. Harting says the training helps volunteers learn to actively listen, be present and to be supportive of a child who is grieving. “We help volunteers understand developmentally where the kids are in their grief,” Harting adds. Programs and events may continue to look a little different in 2021 and beyond, but Brooke’s Place remains committed to helping every single child, teen and young adult walk through their grief journey safely.
“We don’t want anyone to suffer in silence,” Bercovitz says. Brooke’s Place was named for a young girl whose father died in the American Eagle Flight 4184 plane crash over Roselawn, IN., in 1994. Keenly aware of the need for ongoing support for Brooke and other children like her, Pamela J. Wright, a licensed family therapist, prompted the initial discussion and effort to develop a grieving center in
Indianapolis. In 1999, 41 young people attended the group’s first program. Since then, Brooke’s Place has served 20,000 children, youth and teens through its various grief and loss programs and camps. To volunteer, or to donate, visit brookesplace.org or call 317-705-9650. Brooke’s Place is located at 8935 North Meridian Street, Suite 200 in Indianapolis.
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