Geist Magazine February 2022 by Towne Post Network, Inc.

MAGAZINE

FEBRUARY 2022

TASTE OF EUROPE GUESTS AT PORTOFINO EXPERIENCE ITALIAN-INSPIRED DINING

FUR THE BRAND

Local Nonprofit Helps to Battle Canine Cancer

SNACKING SENSATION

Beeline Beverage & Snack Off to a Rousing Start in Fortville

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The Only Name You Need To Know

All within 1/2 Hour Or Less from Geist! Proud supporter of Lawrence Township, Hamilton Southeastern Schools and the Hamilton County Humane Society.

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WANT TO BE THE NOSY NEIGHBOR WITHOUT ANYONE KNOWING?? WE HAVE BUILT A WEBSITE CUSTOMIZED FOR YOUR NEIGHBORHOOD FEATURING WHAT IS ON THE MARKET, SOLD AND FOR HOW MUCH.... AND A WHOLE LOT MORE! VISIT ”YOUR NEIGHBORHOOD’S NAME - NO SPACES” HOMEVALUES.COM EXAMPLES:

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HOW MUCH IS YOUR HOME REALLY WORTH??? CALL 317-842-4747 FOR A NO OBLIGATION APPOINTMENT! RE/MAX REALTY SERVICES* • SCHULHOF TEAM

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An Incredible Lifestyle and Two Incredible Realtors® to Help You Make the Most of Your Investment Here. That’s the Perfect Match! The Geist lifestyle. So many people want to live here because of the opportunity it brings. If you were smart and bought into this lifestyle years ago, and are looking to maximize your return on your savvy investment, you need the right real estate professionals to make that happen. Steve & Jada are the perfect match for your home sale. Trust the professionals with a proven track record to get you maximum return on your investment.

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The Perfect Match For Your Next Move! Call Steve & Jada for a no-obligation consultation to discuss your home sale or purchase. It’s your most important investment. Turn to proven professionals with a successful track record. 4 / GEIST MAGAZINE / FEBRUARY 2022

Steve Green 317.413.2837

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To learn about Steve and Jada’s amazing story, scan this QR Code with your Smart Phone’s camera! TownePost.com

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IN THIS ISSUE

FEBRUARY 2022

FOUNDER/CEO TOM BRITT tom@townepost.com 317.496.3599

TOWNE POST NETWORK, INC. PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011 PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL HACKER GRAPHIC DESIGNER ROBBY BERRY COPY EDITOR JON SHOULDERS

Seland Chiropractic

Local Nonprofit Helps to Battle Canine Cancer

BUSINESS SPOTLIGHT™

FUR THE BRAND

TASTE OF EUROPE

Guests at Portofino Experience ItalianInspired Dining

REAL-TIME ANALYTICS Scan the QR code to see this magazine’s real-time reach and distribution numbers.

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Beeline Beverage & Snack Off to a Rousing Start in Fortville

ZEST FOR LIFE

Realtor Dick Richwine Reflects on Career, Family and Success

HEROIC EFFORT

SNACKING SENSATION

CLEAN EATZ

Local Franchise Specializes in Healthy Meal Solutions

Local Student Competing in Annual Leukemia & Lymphoma Society Campaign

BUSINESS SPOTLIGHT™ Paul Shoopman

KEY CONTRIBUTORS AMY PAYNE / CHRISTY HEITGER-EWING / JULIE YATES MEGAN ARSZMAN / RENEE LARR / ROBBY BERRY / SAM ZACHRICH

Dr. Trond Seland, a Norwegian descendant, has updated the Nauticus Laser Therapy & Wellness Center to mimic his homeland.

For the first time in Indiana, locals can get a 15 minute session inside this state-of-the-art red light Prism pod.

7350 Village Square Lane, Fishers

317-598-1410

nauticuslaser.com

CONNECT Writer / Christy Heitger-Ewing Photography Provided

Norway is known as a kingdom of water and light. It’s the land of the Midnight Sun and Land of the Northern Lights.

WELCOME TO NORWAY NAUTICUS LASER THERAPY & WELLNESS CENTER CREATES NORDIC-BASED SUITE FOCUSED ON RED LIGHT THERAPY “If you could take all of that light and all that energy and combine it, compress it and stick it inside of someone, imagine what it could do!”

Seland also has a new weight-loss program that combines red light therapy with healthy eating that does wonders.

Because of the northern location of Norway, the atmosphere acts like a prism, separating the longer frequency red light that we see during the Midnight Sun. “The bright red color of the sunrises and sunsets are the same frequency of light that is now being used for healing therapies called Red Light Therapy,” he says.

How often patients receive these treatments is dependent on their needs. Some come in once a week while others may require a pit stop three times a week.

Now he’s bringing his beloved country to his patients in a healing capacity by introducing a Prism Light Pod — the only one in the state. The unique red light therapy Prism Light Pod sits inside of a “Hytte” (Norwegian for “cabin”) to help patients feel as though they’ve been transported to Norway.

“So many people are typing away in front of a computer all day long so they get neck pain, hand pain, shoulder pain,” Dr. Seland says. “This is the best red light therapy for pain and it compliments our Chiropractic Care perfectly.”

“People who [follow a healthy nutritional Many summers at dusk and dawn during his protocol] and come in three times a week for childhood, Seland watched the red color over red light therapy and do that for 90 days will lose some serious weight,” Dr. Seland says. the temperate dark blue waters in Norway.

“It’s like nowhere else on earth,” says Dr. Trond Seland, owner of Seland Chiropractic Living Well Center and Nauticus Laser Therapy and Wellness Center located in Fishers. Seland was born in New York, but his Norwegian parents took him to Norway many times.

Similar in style to a tanning bed (though you do not burn or tan), each session lasts just 15 minutes. The Prism Light Pod programming includes treatment for neuropathy, chronic pain, joint pain, weight loss, sports injury recovery and anti-aging.

“Norway has the most amazing sunrises and sunsets you’ve ever seen,” Dr. Seland says.

“It will shrink your skin, tighten up wrinkles and give you a little face lift,” Dr. Seland says. 6 / GEIST MAGAZINE / FEBRUARY 2022 / TownePost.com

Red light therapy is especially great for peripheral neuropathy and chronic pain such as joint arthritis.

Each red light therapy session costs $50 though packages of three are available for $129. They’re also offering other promotions and discounts for regular chiropractic and weight-loss patients. Nauticus Laser Therapy & Wellness Center is located at 7350 Village Square Lane, Fishers. For more information, call 317-598-1410 or visit nauticuslaser.com.

The Dick Richwine Group THE #1 TEAM IN INDIANA with more than TWO BILLION DOLLARS in career real estate sales GEIST/FISHERS AREA SPECIALISTS NOW IS A GREAT TIME TO LIST YOUR HOME! WE WORK WITH BUYERS & SELLERS FOR ALL PRICE POINTS

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celebrating the many voices of LT Where students with diverse backgrounds, interests, talents, and goals belong to the LT school community without compromising individuality and uniqueness. Where varied perspectives

facilitate robust discussions, greater knowledge, and mutual respect. Where differences are celebrated in a welcoming environment. Where rich programming for all ability levels and aspirations empowers everyone to reach their potential. WHERE LIFE SKILLS SUCH AS CROSS-CULTURAL COLLABORATION, CRITICAL THINKING, PROBLEM-SOLVING, EFFECTIVE COMMUNICATION, AND EMPATHY ARE VALUED LIKE TEST SCORES. Where achieving academic

personal best and developing into well rounded future leaders defines excellence.

Lawrence Township Schools

STRONG SCHOOLS. STRONG COMMUNITY. Now offering on-site enrollment. To learn more, visit LTschools.org or call 317-423-8200. 8 / GEIST MAGAZINE / FEBRUARY 2022 / TownePost.com

TASTE OF EUROPE

GUESTS AT PORTOFINO EXPERIENCE ITALIAN-INSPIRED DINING Writer / Renee Larr Photographer / Amy Payne

Portofino offers a guided culinary experience, sending guests on a tour of Europe one bite at a time. Owner and Chef Dan Stackpoole saw the opportunity to give residents an experience they were lacking in the local community. “There are no true, formal, fine-dining experiences with multiple courses in the area,” Stackpoole says. The menu consists of five courses with several options to choose from within each course. “We start with antipasti, which means before the meal,” Stackpoole says. “In the United States we’d call that an appetizer. From there we have insalate, which are fresh seasonal salads and sometimes a soup. Then you have the primi, which is your pasta or starch. We follow that with secondi, which is your protein course. The last course is dolci, meaning dessert.” Stackpoole wants guests to understand the pasta course isn’t the entree.

Owner & Chef Dan Stackpoole TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 9

come in. You are going to get to know us.” The restaurant has no phone, no official bartender and no hostess, and will not offer carry-out. “I love to go out to eat, and if you’ve ever eaten in a true Italian restaurant, you know you’re not going to get a huge portion of pasta during the primi course,” Stackpoole says. “That’s a very Americanized version of pasta.” Portofino does not take walk-in guests, and reservations must be made in advance. This allows Stackpoole to give the utmost attention to each table. “We will never seat all the tables, and that’s by design,” Stackpoole says. “We want our guests to sit down and enjoy the experience. We will only have a few tables sat at the same time. It’s about quality, not quantity. We do that so we can focus on the attention to detail, food service and presentation.”

“I didn’t want our guests to hear a phone ringing in the background and a hostess taking carry-out orders,” Stackpoole says. “I want our guests to immerse themselves in the experience.” Stackpoole calls the restaurant his fun cooking, and takes pride in sourcing quality ingredients even if they cost more and are harder to find. “The food itself is really quite simple,” Stackpoole says. “It’s not so much about the technique but rather the quality of ingredients used. I drive to Detroit to find

When guests arrive for their reservation, they are offered a cocktail or glass of wine from a list procured by Stackpoole. Then they’re guided through the menu by Stackpoole and his partner Summer Hellis. The pair are the only ones working in the restaurant during dinner service. “I do have an assistant, but it’s pretty much just Summer and I,” Stackpoole says. “We both talk to tables together. We both run the food. We both make the cocktails. It’s a true familial, intimate relationship when you 10 / GEIST MAGAZINE / FEBRUARY 2022 / TownePost.com

some of our ingredients. There are no shortcuts.” Even the olive oil has to meet Stackpoole’s exacting standards. “For example, the olive oil I purchase for the restaurant is cryovaced,” he says. “No air touches it so that it doesn’t oxidize, so it’s very floral and perfume-y. The smell is absolutely amazing. Most people never get to experience that smell. When you open olive oil, you have about three to four days before it loses 50% of its flavor.” Antipasti offerings include smoked salmon rosette, steamed mussels and taglieri (the Italian version of a charcuterie board). The primi menu includes risotto frutti di mare (steamed mussels with seafood), quattro formaggio (four cheeses) and ragu blanco.

The secondi portion of the menu includes dishes some guests may have never tried in the past, such as wild boar cacciatore, roasted rack of lamb and osso bucco. “These are items I love to cook, and I consider my best dishes,” Stackpoole says. “I’m heavily influenced by French and Italian cooking. These dishes all contain those influences.” Guests can expect to be at the restaurant for a few hours for dinner. “This isn’t a rushed experience,” Stackpoole says. “It’s a well-flowing process, but it does take a little longer than going out to your average restaurant.” Portofino is located on Fall Creek Road in an unassuming retail space. Guests’ eyes are treated to a small preview of ingredients in a glass deli case in the front of the restaurant. “When you walk through the lobby, you’ll

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see the glass case where I display some of our ingredients,” Stackpoole says. “The quality of ingredients is so important to me. I want guests to see what we’re using. This way, they get to be part of the restaurant.” Stackpoole has 25 years of experience in the restaurant industry. Portofino is not his first experience with restaurant ownership.

TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 11

“At one point in time I had 15 different restaurants that I owned,” Stackpoole says. “This one is my focus now.” Portofino is located at 11206 Fall Creek Road in Indianapolis. To make a reservation or to view the menu, visit portofinogeist.com.

1/20/22 12:49 PM

Kade Koch MAXIMIZING THE VALUE OF YOUR HOME Selling or buying a property is a big decision. Working with an agent who’s right for you is essential to finding your dream home and maximizing the value of your home.

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Call Your REAL-TORR!

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There’s nothing we wouldn’t do for the health and well being of our fellow Hoosiers. But sadly, COVID-19 has tested the limits of what health systems can accomplish on their own. And now, almost two years into the pandemic — desire, expertise and modern medicine are simply not enough.

We need help. Your help. The situation is dire. We have more patients in our hospitals than we have beds. We’re converting available units into critical care wards, just to make room. And as you know, the entire healthcare industry is operating on a short staff, which means our caregivers are running out of steam. It’s a daily challenge to treat incoming COVID-19 patients, as well as those who suffer from strokes, heart attacks, car accidents, cancer and appendicitis. We need action. Right now. Here’s what you can do:

Get vaccinated. Get boosted. Get tested. Get masked. And please remember, if you have a mild case of COVID-19, call your doctor or go to a MedCheck/Urgent Care facility. Do not go to an emergency room, as we’d strongly prefer to save those beds for the very sickest and most in need of immediate attention. Our strength is in our ability to come together. And it is together, that we will finally see our way out of this.

ALLEN SPECIALIZES IN FISHERS REAL ESTATE! His team helped 64 Fishers Families buy or sell homes in 2021. Of over 10,000 Central Indiana REALTORS®, he is ranked #2 in Fishers! How did his team’s listings sell in only 13 days and for 100% of list price in 2021?

What are 3 things Allen does differently than any other REALTOR® in Fishers?

5 things you should do soon if you are planning to sell in 2022!

REGARDLESS OF PRICE OR LOCATION,

ALLEN CAN HELP! ALLEN WILLIAMS, FISHERS RESIDENT & BROKER | 317.339.2256 FishersRealEstate.com | FishersLuxuryHomes.com | FishersSpecHomes.com

2021 statistics from MIBOR BLC (and BHHS recorded closings not on BLC) from 1/1/2021 - 12/31/2021 for Allen Williams and all members of his team, volume sold for residential & land sales combined and DOM for residential sales FEBRUARY / TownePost.com / TownePost.com /fromJANUARY only. All numbers rounded to nearest whole18 number. One agent2022 was removed rankings due2022 to them only selling new home builder spec homes and not resale. Each closing equals one family. A member of the franchise system of BHH Affiliates, LLC.

Dick Richwine and Allen Williams

ZEST FOR LIFE REALTOR DICK RICHWINE REFLECTS ON CAREER, FAMILY AND SUCCESS Writer / Christy Heitger-Ewing Photographer / Robby Berry

TownePost.com / FEBRUARY 2022

aised in a small cabin on a lake, Dick Richwine, 77, grew up loving the outdoors. After graduating from Purdue University and marrying the love of his life Caryl in 1969, the pair bought some acreage so they could build a home and raise a family.

the government job to focus solely on real estate.

Richwine’s first listing was a 2.5-acre lot with a little shack for $4,500. The largest house he ever sold was a 25,000-squarefoot mansion on 40 acres, and he’s sold everything in between. Through the years Richwine has worked with a number of “We looked south, west, east and north, celebrities including Paul George, Scott then fell in love with the contours and Dixon, Michael Andretti and Reggie Miller. the woods in the northeast and the lake When he sold Miller’s house, the buyers at Geist,” Richwine recalls. “Water has a calming effect on me. We said, ‘This is where told Richwine that they loved Miller’s wine cellar, so after wrapping up the closing, we want to be.’” Richwine shocked the buyers with a surprise from Miller. He gave them the wine He loved the area so much that he began in the cellar. encouraging everyone he knew to check it out. Real estate seemed like the perfect fit, “It was probably $10,000 worth of wine,” so he got his real estate license and away Richwine says. “The buyers were ecstatic. he went. During the first 10 years of his All of those celebrities wear their success real estate career, Richwine also put in 50 hours per week working for the government very well.” where he was managing 25 engineers and While so many realtors live for the deal computer specialists. Ultimately he quit

that’s in front of them, Richwine lives to make his clients smile. “It comes down to treating others with respect and always giving back more than you expect to receive,” he says. For 25 years Richwine and his wife raised their family in the Geist area on ten secluded acres. Once the kids were raised, Dick and Caryl moved onto Geist Reservoir where they currently reside in Intracoastal at Geist. Today all three of his children work for him, and everyone (including grandkids and great-grandkids) lives in close proximity to one another.

Dick Richwine Group Merges with Allen Williams Realty Group As for retirement, Richwine recently announced a merger with fellow Berkshire Hathaway agent Allen Williams.

Dick Richwine has been a longtime Geist realtor and been featured in several real estate publications over the years.

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“I’ve been observing Allen for the past several years and feel very comfortable transitioning my business to him,” says Richwine, who has no plans to retire. “Short-term, it will be business as usual for me, but long-term, I’ll be able to focus more on selling real estate and have Allen’s help managing the team and operations.”

Look no further than the most recent MIBOR sales data for Central Indiana. In 2021, The Dick Richwine Group was No. 1 in Fishers sales and Allen Williams Realty Group was No. 2. Going forward, Dick Richwine’s name won’t be on the leaderboards anymore – the new team will report all their sales under Allen Williams.

Williams has been a long-time admirer of Richwine and looks forward to working with the area’s top agent.

“I’ve always believed that if you want to do things the right way, you surround yourself with people that know more than you so that you can learn from them,” Williams says. “I couldn’t ask for a better mentor to learn from than Dick Richwine, and I’m honored that he selected our team to merge with.”

“If there was a Mount Rushmore for real estate, Dick’s face would be on it,” Williams says. “Merging with Dick’s group allows us a path to grow our business the right way, and now I have a mentor to learn from so that I can continue to grow and learn. He has an unlimited tank of gas, I hope he doesn’t retire for another 10 years or more.” Why is the merger a big deal?

my clients to who will absolutely treat them ‘Number 1’ which is something I always worked hard at doing,” Richwine adds. For more information on Thev Dick Richwine Real Estate Group, call 317-5586800 or visit therichwinegroup.com. Allen Williams Realty Group is available at 317339-2256 or at IndyLuxuryHomes.com.

“I’m not going to live forever and I’m excited to have found a leader that I can eventually transition

Listen to a podcast interview with Tom Britt and Dick Richwine.

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On behalf of the Geist Half Marathon team and Board of Directors, we invite you to get to know the purpose and vision of the Geist Half Marathon. For our greater business community, the GHM team would be honoured to share with you our mission of empowering our local schools to continue to provide the programs that promote healthy bodies and hearts for our children. We invite you to join in our success and share with your network the Geist Half Marathon story. • Since our inaugural race in 2008, we have given over $500,000 to 40+ local schools to boost their health and wellness programs that have directly impacted 75,000 students in our community. • Supported by their parents, coaches, and teachers, over 1,800 children run the race yearly promoting self-confidence, camaraderie, and achievement. • Every year, up to 600 volunteers contribute their time and energy to help run a safe race, and to ensure that the Geist Half Marathon continues to be a marquis event in the community. • Through the years, over 300 local businesses have shown their support for the Geist Half Marathon through race sponsorship, product donation, or by simply providing extra volunteers along the racecourse. • And let’s not forget that the Geist Half Marathon is a destination race for runners who seek a scenic and challenging race that draws people from all over, generating awareness for the City of Fishers and the greater Geist community. If you’ve never experienced our race, whether as a runner or a spectator, then you must meet us at the start line on Saturday, May 21st at 7 am and get a front row experience of the energy that is the Geist Half Marathon. We invite you to be a part of the Geist Half Marathon family to cheer on our passionate runners as they “Race Across the Reservoir”. We would love to talk to you about how we can build a partnership to showcase your business as a supporter of the Geist Half Marathon 501c3 non-profit. Board Members Debbie Orr - Member Stacy Fletcher - Member Gavin Fisher - Vice President Grant Nesbit - Member Jim Verona - Member Jeff Willman - Member Karen Russell - Member Mike Napariu - President Michael Wilhelm - Secretary Vangie Sison - Treasurer Jennifer Hubbard - Member

Executive Team Aprill Shelburne - Executive Director Pam Chemelewski - Assistant Executive Director Arin Aldrich - School Program Director

For more information, call 317-670-6603 or email geisthalf@gmail.com

FEBRUARY 2022 / TownePost.com

HEROIC EFFORT LOCAL STUDENT COMPETING IN ANNUAL LEUKEMIA & LYMPHOMA SOCIETY CAMPAIGN Writer / Julie Yates Photographer / Amy Payne

HSE senior and leukemia survivor Luke Andritsch

The Leukemia & Lymphoma Society (LLS) Students of the Year campaign is an annual, seven-week fundraising competition that requires participants to develop their leadership and organizational skills. Individuals must be nominated and selected to compete with each other while heading up a series of activities that raise money to benefit the LLS. Many have firsthand experience of how these illnesses can impact a family and turn normal lives upside down. This is the case for Hamilton Southeastern High School senior Luke Andritsch, who was diagnosed with acute lymphoblastic leukemia, a type of blood cancer, when he was 3 years old. “Immediately after, LLS stepped into my family’s life providing resources about what the next couple of years were going to look like for us,” Andritsch says. “LLS’s mission has always been to cure blood cancer but

they also work to improve the welfare of kids who are going through it. That is why I chose to sign up for LLS Students of the Year campaign, because they make such an impact on a child’s and family’s life from all different aspects. They had that effect on me and I hope my efforts help another family have the same effect.” Being chosen to be a competitor in Students of the Year campaign has been on the radar for Andritsch ever since he was a freshman in high school. His family has been involved with LLS efforts to raise money for research. Besides participating in half-marathon and triathlon fundraisers, Andritsch’s mother, Vicky Andritsch, won 2017 Woman of the Year, which is a similar LLS campaign for adults.

vie to see who can raise the most money during the campaign, which runs from January 20 to March 11. The competition closes during an event attended by the students’ teams and supporters. The winner is announced, but all celebrate that the funds raised will go towards finding a cure. “I wanted to wait to be in the program because I knew as I matured, I would be able to do this to the best of my ability and have more connections to go full-in and raise as much money as possible,” Andritsch says. “Of course, this is a competition but the other candidates and I have the same goal of ending this horrible disease. Every three minutes someone is diagnosed with a blood cancer, so we are all motivated that no individual must hear this horrible news.”

LLS leaders selected several candidates from Andritsch and some of his team members the central Indiana region. These individuals chose to do a 4x4x48 challenge. It involves TownePost.com / FEBRUARY 2022

Luke (middle) with his mother Vicky and sister Eva

Luke with his father Todd

waking up at 4 a.m., running four miles, and then repeating the run every four hours for 48 hours. His team of multigenerational members has planned other novel ideas to generate donations. Andritsch, who has been growing his hair out for two years in anticipation of a fundraising event, plans to cut it all off when a monetary goal has been met. In addition, the team members are doing a competition of their own by

splitting into groups to see who can get a donation from each of the 50 states. “We have a lot more planned like dine-todonates, fun runs, music concerts, letter and email campaigns, and everything in between,” Andritsch says. “The best way to learn about upcoming events is to go to my Instagram or Facebook. I have a fundraising page where people can donate and get updates on how the campaign is going.”

Andritsch and his team have set a fundraising goal of $175,000. If met, it will set the record for the most money raised by a student in Indiana. All the money raised goes straight to the LLS and the research they are conducting. “LLS invests so much in research because currently the cancer treatments that kids must take are intended for adults,” Andritsch says. “At least 80% of childhood blood cancer survivors develop a chronic health condition from the toxic treatments, which is why LLS and I are so determined to raise money so kids who have to fight this horrible disease don’t have to deal with conditions for the rest of their life. Someday the treatment that I went through will be considered barbaric.” “It is my number-one goal to help fund the research LLS is doing,” he continues. “Please consider donating. We aren’t going to wake up one day with cancer cured. It is going to take the hard work of everyone, not just doctors, scientists or me. It takes every single person to bring an end to this horrible disease. By donating you can become a part of the generation that will bring an end to cancer.”

24 / FISHERS FEBRUARY MAGAZINE2022 / FEBRUARY / TownePost.com 2022 / TownePost.com

FUR THE BRAND

LOCAL NONPROFIT HELPS TO BATTLE CANINE CANCER Writer / Megan Arszman Photographer / Amy Payne

If there’s a furry animal somewhere nearby, you can almost guarantee that Samantha McAfee will find it and either try to feed it or give it some love. There’s a reason why she grew up with the name Snow White, and it’s because of her deeply ingrained love for all animals - wild and domesticated. It’s because of that love that she started her foundation to help dog owners battle canine cancer just over a year ago.

Fur The Brand is a nonprofit foundation run by McAfee and her two best friends, Noelle Norwood and Mystica O’Connor, out of Hamilton County. The national foundation is dedicated to assisting with treatments related to canine cancer. It all started because of McAfee’s beloved pup Valerie, and her battle with cancer. “Her first round of surgeries, I was a mess,” McAfee says. “I was emotionally drained. I just kept thinking about growing up, knowing my parents wouldn’t be able to TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 21

pay the extra bills, there would be no way I could afford to pay for any of the treatments she needed.” To McAfee and her husband, former Indianapolis Colts punter and multimedia mogul Pat McAfee, their seven animals are their children, and Valerie is a lot like her firstborn. The couple spent their honeymoon trying to think of what they could do to help other dogs battling cancer like Valerie. “Being an animal lover, I was first thinking

of how I could help the animals, but then I got to thinking - why can’t I help the person too?” McAfee says. “I needed to be able to do both.” That’s how Fur The Brand was born. The company name is inspired by For The Brand, a slogan Pat incorporates into his marketing and products. Fur The Brand helps to pay for cancer treatments. “This helps the dog fight the cancer while relieving the financial burden on the owners, so they can just be there for the dog,” McAfee says. At the height of the COVID pandemic in 2020, McAfee went to work learning all about running a foundation and how to start fundraising. While the National Canine Cancer Foundation exists for research and medication development, McAfee has not been able to find another foundation like her own. In just over a year, Fur The Brand has helped 14 dogs from Indiana, Illinois, Iowa, Pennsylvania and Texas. Each cancer treatment might cost an owner $5,000 to 10,000.

help them be home more with their dog to enable the healing process is huge for me,” McAfee says.

If an owner is looking for assistance from Fur The Brand, they start with an application process available on the official website. Applicants must fill out the form and a veterinarian authorization form that allows the foundation team to speak with all treating veterinarians to discuss the dog’s “We’ve heard a lot of stories from owners illness. Photos of the dog and a treatment saying they had to pick up second jobs or estimation are also requested for the next work overtime to be able to afford treatment step. After discussing the dog’s health and for their dogs, so to know that we’re able to the honest chances of the dog pulling

Founder & CEO Samantha McAfee

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through, Fur The Brand’s team, which consists of Bridget Davis, Brandy AllenHarveth and Rachel Hickey, then reviews the month’s budget and decides how to best spend that money. “We haven’t really turned anyone away yet, except for those that don’t fill out the entire application process,” McAfee says. “I feel like the bigger we get, the more we’ll have to tighten the rules as to whom will get the funding.” Funding for the foundation comes mostly from donations accepted via the website’s

“We hit the ground running last year, and it’s just been really cool to be able to help dogs and their owners,” McAfee says. “There are hard days. There are multiple times that we’ll get stories and we just sob. At first I wanted to spend all of our money helping everybody I could, but my friends have been able to wrangle me in and help me work on a budget. I still have some learning to do, but this has been very fulfilling.”

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Currently, Fur The Brand merchandise is available on the official website, with proceeds going towards the foundation. McAfee is working on a sponsorship program in hopes that local and even national groups will work with the foundation to help more dogs nationwide.

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To learn more about Fur The Brand and how you can help, visit furthebrand.com.

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PayPal link. Fur The Brand was able to host one formal fundraiser early in its inception called “Dinner for the Dogs,” which was a four-course meal with cocktail pairings. McAfee is planning on two big fundraisers in 2022, including a festival in June and a gala in November, which happens to be National Pet Cancer Awareness Month.

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Member FDIC

Writer / Renee Larr Photographer / Robby Berry

Krista and Zack Schuyler love being smallbusiness owners in a small town. The couple opened Fortville Music Garage in November of 2020. During that time they immersed themselves in the community. In July Krista saw a Facebook post asking what Fortville was missing. One prevalent answer was a coffee shop. “I think there were over 800 comments on the post, and a large percentage of those were about a coffee shop,” Krista Schuyler says. “I’ve always wanted to own a coffee shop. We thought about it for a while and decided to move forward, opening our coffee shop, Beeline Beverage & Snack.”

Owners Krista and Zack Schuyler

SNACKING SENSATION BEELINE BEVERAGE & SNACK OFF TO A ROUSING START IN FORTVILLE

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Beeline is housed below Fortville Music Garage on Main Street. The cafe has a small stage for entertainment, offering the students upstairs another creative outlet. The idea was more than just a coffee shop and a place for the community to gather. “We noticed during the day there aren’t many places to go where you can work from your laptop or meet a friend,” Schuyler says. “We wanted to offer a space for that, and also a kid-friendly space for moms.” In the evenings Beeline offers themed nights like trivia and bingo. Beginning in January, every Thursday will be designated as Sponsor Thursday. The Beeline owners will

pick an organization, and 10% of sales from 3 p.m. to 7 p.m. will go to that organization. Fridays will include live entertainment. The menu includes P1 Coffee, a product from a Fortville-based coffee roaster. P1 started as an e-commerce coffee company, brewing small-batch coffee. The owners approached the Schuylers when they heard they were opening a local coffee shop. Keeping the coffee local was essential to the Schuylers. Guests who don’t enjoy coffee can choose from a variety of gourmet sodas from Boylan Bottling Company. Boylan soda has been brewed in the U.S. since 1891. Beeline also offers bakery snacks such as muffins, protein bars, animal crackers, chips and candy. Even though the doors officially opened on December 4, word spread quickly in anticipation of the new venture. “We had about 1,200 followers on our Facebook page before we even opened,” Schuyler says. “The community embraced us in such a positive way with the Fortville Music Garage, and they’ve done the same with Beeline Beverage & Snack. We already have repeat customers, which is so nice. The Fortville community keeps embracing us and loving on us. We love being part of this community.”

The owners didn’t grow up in the Fortville area, but love the small-town feel. Schuyler recently hosted the coffee shop’s first bingo night and said it’s the most fun she’s had in a long time. TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 25

Beeline Beverage & Snack is located at 14 South Main Street in Fortville. For more information, call 317-967-0100 or visit beelinebeverage.com.

Owners Cassie and Jeff Leifel

CLEAN EATZ

LOCAL FRANCHISE SPECIALIZES IN HEALTHY MEAL SOLUTIONS Writer / Julie Yates Photographer / Sam Zachrich

For Cassie and Jeff Leifel, owners of Clean Eatz, the tag lines displayed in the bright orange and green interior of their establishment are not just pat phrases. Those phrases, including “We Change Livez” and “It’s A Lifestyle,” certainly hold true for the couple who not only recently got married, but also introduced the franchise to Fishers a few weeks later. Specializing in healthy food options, the chain offers fresh meal-plan ordering, an eat-in café and a frozen grab-n-go market.

hours involved in going to the grocery store and preparing food. Then I ended up eating the same thing all week. I tried Clean Eatz and became a regular customer. At that time Jeff and I both worked at the Department of Energy in Oak Ridge. Jeff is a triathlete and when he noticed what I took for lunch, he became a Clean Eatz customer. After Jeff

Cassie was living in Knoxville, Tennessee, when she first discovered Clean Eatz. She was having some health problems and knew she needed to make some changes. Discovery of the meal plans made a huge difference in her life. “I needed to clean up my diet,” she says. “I had started to do meal prep, which meant 26 / GEIST MAGAZINE / FEBRUARY 2022 / TownePost.com

moved to Fishers, I would bring a cooler of the meals when I came to visit. I looked around, saw people out running and being active, and I thought the community could really benefit from having Clean Eatz here.” The Leifels married in August of 2021 and opened Clean Eatz in September. Cassie,

who has personal training and group fitness instructing certifications, and Jeff, with his business and financial background, together manage the business. Each Thursday a new meal plan comes out for customers to select from. Options cover those interested in lowfat, low-carb or ketogenic diets, and those who want additional protein to bulk up. There are vegetarian options as well. Frozen Grab-n-Go meals are always available, while the cafe specializes in made-to-order bowls, wraps, salads, burgers, flatbreads and smoothies.

emails alerting them of the meals available for order Thursday through Sunday at midnight. Pickup days are Sunday and Monday, as well as Tuesday for specialrequest meals such as those with extra protein or low-carbohydrate substitutions. “We are very excited about the business,” Jeff says. “Those sayings on our wall are

“If someone comes in and needs advice on what to order, I can point them in the right direction according to their goals,” Cassie says. “They can try certain meals, see what results they get and go from there.” “Everything is labeled with macro nutrition information,” Jeff adds. “It is very easy to track fat, calories, protein, and carbs. We have a mix of families and individuals that are regular customers. One dad with a new baby and two other children told me, ‘I don’t care what the kids grab from the fridge because I know it’s all healthy.’ The more a family orders, the more the prices of the meals go down.” The price for five meals is $41.00, or $8.20 per meal. If 21 meals are ordered the cost is $137.00, or $6.50 for each meal. The Taco Pasta with light cheese, veggies and beef is popular. Customers also enjoy the Chicken Pesto Alfredo, as well as the Steak and Cheese Omelet. Customers can sign up on the company’s website to receive

personal to us because Clean Eatz not only changed our lives, it’s our lifestyle- we now have a business that is a healthy option for families and people in the community.” Clean Eatz is located at 8510 East 96th Street in Fishers. For more info, stop by the café, call 317-588-9229, or visit cleaneatz.com.

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CUSTOM HOMES ON A PRIVATE LAKE IN CARMEL tall, electronically secured gatehouse, which guards the only entrance and exit to the area and grants a high level of security and privacy for homeowners. The large lots, some nearly an acre in size, provide ample room for expansive luxury homes and easy access to the huge Big Bass Lake. Once a homebuyer is ready to start building, Shoopman Homes offers a unique experience. So often these days, builders’ standard features are incredibly slim. This means that when clients go to the showroom to make their final selections, they may spend an additional $40K to $50K or more on additional items.

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50-year custom builder veteran Paul Shoopman in front of one of two model lakefront homes at the Waterfront of West Clay in Carmel. Writer / Christy Heitger-Ewing Photography Provided

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Paul Shoopman, a luxury home builder in Carmel, Indiana, knows how much folks love to live on the water. However, new waterfront options in the Carmel area are rare these days. Fortunately, the Waterfront of West Clay community, located on the north side of 116th Street just east of Michigan Road and five minutes east of Downtown Zionsville, offers stunning lakeside lots nestled among trees and green spaces. “If you want to live in Carmel or be in the Carmel-Clay School District and be located on the water, this is a great option,” says Shoopman, president and founder of Shoopman Homes.

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“That’s not our program here,” Shoopman says. “You can build a Waterfront home with us and not have to upgrade any products because everything automatically comes standard, with granite countertops as well as upgraded cabinets, appliances, and flooring. In fact, the minimum here is probably two stages higher than what would come in other homes.” The Waterfront also features luxury ranchstyle homes. Homeowners love main floor master bedrooms, but unfortunately, almost no builders in Carmel, Indiana, offer ranch homes for sale or even have ranch model homes to tour because they won’t fit on traditional sized lots. They require wider and deeper lots to accommodate for their bigger footprint. Shoopman Homes, however, has some great custom ranch builds available in Carmel.

“Any time you can have all of the functioning rooms you need on one level of your home, all the better,” says Shoopman, who spent two years designing functional floor plans for these ranch-style homes. He The Waterfront’s prime area, the Island, clearly hit the mark because he’s had no features 14 remaining oversized lots for requests from clients so far asking to make buyers in the $1.1M up to $5.0M range. The Island stands behind a majestic 40-foot- changes to the plans. 28 / GEIST MAGAZINE / FEBRUARY 2022 / TownePost.com

The main floor of these custom ranch homes ranges from 2,700 to 3,600 sq. ft., with options to expand or add flex rooms. For example, many homeowners are interested in adding covered rear porches. Others want to add an office, fourth bedroom or a fourth car garage. According to Shoopman, custom ranch homes have grown in popularity in recent years because their design has evolved substantially over time. “When I started building in the early 1970’s, rooms in homes were compartmentalized. Every room had to have four walls,” Shoopman says. “Today it’s all about functionality, flow and visibility.” Ranch ceilings also are much higher, and windows are taller and wider, enabling daylight to pour in, which makes the space more inviting. Visit waterfrontofwestclay.com to see the ranch and two-story plans as well as the virtual tours of the Falcon, Hawk, Heron, and Owl Waterfront ranch homes. TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 29

Note: Listing your business online does not insure your Note: Listing your business online does not insure your listing will be in our printed edition. Contact us for details. listing will be in our printed edition. Contact us for details.

2022DIRECTORY DIRECTORY&& 2022 RELOCATIONGUIDE GUIDE RELOCATION

Coming in pApril CominginA ril TARGETYOUR YOURMOST MOSTSOUGHT-AFTER SOUGHT-AFTERLOCAL LOCALCONSUMERS CONSUMERS TARGET

EXISTINGand andNEW NEWMOVERS MOVERSininthe theGeist/Fishers Geist/FishersCommunity Community EXISTING Back popular demand, our Annual Directory & Relocation Guide Back byby popular demand, our Annual Directory & Relocation Guide Geist and Fishers will feature sorts local extras make forfor Geist and Fishers will feature allall sorts of of local extras to to make it it a keepsake reference the entire year. addition our regular a keepsake reference forfor the entire year. In In addition toto our regular distribution April, will mailing copies throughout year distribution in in April, wewe will bebe mailing copies throughout thethe year toto the following people: the following people: New movers: purchase a list new homeowners each month þþ New movers: WeWe purchase a list of of new homeowners each month and mail them a complimentary copy First Class USPS. and mail them a complimentary copy viavia First Class USPS. Relocation requests: Through TownePost.com, people looking þþ Relocation requests: Through TownePost.com, people looking to to relocate Geist Fishers can request a FREE copy. relocate toto Geist oror Fishers can request a FREE copy.

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•Direct Direct mailed Geist + Fishers residents mailed to to allall Geist + Fishers residents •Online Online requests from new movers requests from new movers •New New movers Geist + Fishers mailed movers toto Geist + Fishers mailed outout monthly monthly Realtors, relocation companies, and • •Realtors, relocation companies, and realreal estate developers estate developers Home builders and new home communities • •Home builders and new home communities • • •

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Closing costs and fees are not included in prices shown. Prices, plans, availability, features, terms and options are subject to change without notice or obligation. Measurements and dimensions are approximate. Photographs and renderings are for illustration purposes only and are not part of a legal contract. Please contact a neighborhood sales manager for additional details. Arbor Homes is an equal opportunity home builder.

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Closing costs and fees are not included in prices shown. Prices, plans, availability, features, terms and options are subject to change without Closing costs and fees are not included in prices shown. Prices, plans, availability,and features, terms and options are notice or obligation. Measurements dimensions are approximate. subject to change without notice or obligation. Measurements and dimensions are approximate. Photographs Photographs and renderings are for illustration purposes only and are not and renderings are for illustration purposes are not partcontact of a legal contract. Please contact a part of aonly legaland contract. Please a neighborhood sales manager for neighborhood sales manager for additional details. Arbor Homes is an equal opportunity home builder. additional details. Arbor Homes is an equal opportunity home builder.

TownePost.com / FEBRUARY 2022 / GEIST MAGAZINE / 31

In 2021 the final section of waterfront lots in Cambridge at Geist Lake will be available.

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LAKE LIFE LIVING Find it on the shores of Geist Lake or on Lake Clearwater and Lake Killbuck in Anderson. We are excited to present the final section of waterfront lots for sale in Cambridge on Geist Lake. Find your perfect lot while they last and build your dream home on the lake.

Contact Rob Bussell for lot availability, pricing and to discuss financing. (317) 845-0270 ext. 104 | Rob@RobBussell.com M A R32I /NGEIST A LMAGAZINE I M I /TFEBRUARY E D L2022 AN D.COM / TownePost.com