Jeffersontown Magazine August 2018

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MAGAZINE

AUGUST 2018

CARRYING TRADITION STEURER & JACOBY CREATES HANDCRAFTED LEATHER BAGS WITH A PASSION


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AUGUST WRITERS

Berl Meyer / Bob Hill Carrie Vittitoe / Shannon Siders

CARRYING TRADITION: STEURER & JACOBY CREATES HANDCRAFTED LEATHER BAGS WITH A PASSION

AUGUST PHOTOGRAPHERS

“I am humbled and astonished how people in Bangkok find us, but no one in Louisville knows about us,” says Will Jacoby, owner of Steurer & Jacoby, a local company that makes unique canvas and leather goods.

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6 On Target: Carrithers Middle School 21 August Crossword Puzzle Archery Team Reaches Nationals 22 Carrying Tradition: Steurer & 10 House of Ruth: Local Organization Jacoby Creates Handcrafted Provides Shelter For HIV/AIDS Patients In Need

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Leather Bags With a Passion

26 A River of Memories From Floyds

14 Business Spotlight: Club Pilates

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16 Speaking Up: Local TV/Radio

The Jeffersontown Magazine is published by the Towne Post Network and is written for and by local area residents. Magazines are distributed via direct mail to over 18,000 Jeffersontown area homeowners and businesses each month.

Personality, Terry Meiners, Talks Life on the Airwaves

30 Bird Feeding Basics 101 32 Business Spotlight: Fiducial

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Carrithers Middle School Archery Team Reaches Nationals Writer / Carrie Vittitoe

If you’ve spent any time with middle schoolers, you know how difficult it is to get them to be quiet. You can imagine, then, how strange it would be to see 300 students standing stock still and silent with nocked arrows ready to fly, their bowstrings drawn back tightly. Can you hear the whoosh of hundreds of arrow shafts whizzing by, followed by the thunderous thunk of arrowheads meeting the targets? It is a wondrous sight.

Carrithers Middle School in Jeffersontown has had an extracurricular archery program for a number of years, but the team has really come into its own in 2018. It was the top JCPS archery team to go to state and did well enough there to move on to nationals (28th out of 119 teams). Prior to the state tournament, Jeffersontown Mayor Bill Dieruf visited the team to wish students well in the competition and learn a bit about the sport.

he could from other archery coaches, listening closely to conversations to pick up whatever tips and strategies he could to help his students. When the team began competing five years ago, it consisted of nine students. This year’s team has 43 students.

He shares coaching duties with four other individuals: Ken House, a Carrithers teacher and parent of an archer, Jim Anderson, who is also a Carrithers teacher and Daniel Woosley, the grandparent of a team member Ben Blatz, a teacher at Carrithers, had who is affectionately known as Pap. Having never shot an arrow in his life prior to At the end of March, Louisville hosted the more coaches has meant more students can becoming the archery class instructor, 2018 National Archery in Schools Program’s a course that students may take as an participate on the team. Blatz says Scott (NASP) state tournament, where thousands elective. He took the NASP training, and King of King’s Archery Outfitters has been of elementary, middle and high school when students asked to start competing, he a huge influence and help to both him and students competed. The city also hosted worked to make it happen. He continues the students. nationals in May and the world tournament to teach the class, which he says is how recently in June. The team practices in the Carrithers he gets his new recruits for the team. cafeteria after school three days a week. Blatz endeavored to learn everything 6 / JEFFERSONTOWN MAGAZINE / AUGUST 2018 / JeffersontownMag.com


When Blatz was coaching the girls’ basketball team, he would bounce between the gym and cafeteria to oversee practices. It says a lot about Blatz’s ability to modulate his energy level since these two sports are about as opposite as they can be in terms of intensity and animation. He compares archery to golf because both tend to be more sedate sports. Blatz says mindset is critical in archery. Even though a student might get frustrated by a bad shot, he tells his players they have to let it go and not obsess over it. “If you dwell on it, the focus and everything will go,” he says. He says 80 percent of the sport is mental and requires confidence. He has his students shoot thousands and thousands of arrows to build their muscle memory so that when they compete, their bodies just kind of take over. When students compete, they get a practice round at 10 meters and then have

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three scoring rounds at 10 meters, which is followed by the same routine at 15 meters. A perfect score from six rounds is 300 points, meaning each shot is worth a possible 50 points. Blatz compares shooting a 50 to making five free throw shots in a row without missing. While it can be done, it’s tough. At competitions, archers stand 30 inches apart, standing almost back-to-back, and usually, there are around 350 students in a line, all shooting at the same time. The two students, who cannot be from the same school, then score each others’ shots, which forces them to communicate with each other. Blatz says he has seen some of his more introverted students develop better social skills as a result of their archery participation. Blatz says five or six of his students shot their personal bests at the state tournament, which he reminds them is the result of their hard work. “It’s been a dream season,” he says. Team parents, like Tara Frederick, credit Blatz with helping the students reach their potential. “I can’t speak highly enough of him,” she says. “It’s all about the kids, and he never wants to hear a thank you.” Frederick says being part of the archery team has been a huge confidence builder for her daughter, Ashley. When “The Hunger Games” films came out, Ashley developed an interest in archery which her mother says was compounded by the enthusiasm that Blatz brings to coaching. “This activity brought her out and gave her a place of belonging,” Frederick says. Blatz would like to see additional schools develop archery programs. For his eighth graders, he says a point of contention for them was finding high schools that have archery programs so that they can continue competing. He would like for more elementary schools to develop archery programs, too, so that he has incoming middle schoolers who have a background knowledge of the sport. 8 / JEFFERSONTOWN MAGAZINE / AUGUST 2018 / JeffersontownMag.com


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HOUSE OF RUTH LOCAL ORGANIZATION PROVIDES SHELTER FOR HIV/AIDS PATIENTS IN NEED Writer / Carrie Vittitoe

In 2018, when people think about a public health crisis, their minds likely focus on opioids and addiction, but it hasn’t been that long since HIV and AIDS were at the forefront of public consciousness and the media news cycle. While the rates of new infections have declined over the years, HIV and AIDS remain serious issues that have a devastating effect on individuals, families and the community.

homeless when they are referred to the organization. Housing is critical for the HIV/AIDS population because “if you are unstably housed, the last thing on your mind is being HIV-medication compliant and seeing the doctor,” Sutton says. The basic need of shelter must be met first before clients can successfully focus on other things.

Often House of Ruth clients have experienced trauma from childhood, which has had a cascade effect throughout their Lisa Sutton, executive director of House lives. Some have been in the foster care of Ruth, says when the organization was system or in juvenile detention. A common established in 1992, it exclusively served theme among them is “instability from women and children, but now it offers its infancy and early childhood,” Sutton says. services to anyone who has HIV/AIDS and Many are low-income and didn’t have a is in need. Community Health Trust was the familial or financial safety net when they organization that served men with HIV and became HIV-positive. AIDS, but when it ceased to exist, it gifted its assets to House of Ruth. House of Ruth clients often learn they have HIV/AIDS when they get sick and House of Ruth assists clients with shortend up at the University of Louisville’s term and long-term housing, emergency emergency room because they do not shelter and emergency or family services. have primary care physicians. Some of Sutton says some House of Ruth clients them gain access to House of Ruth via the are homeless or in danger of becoming 550 Clinic, an infectious disease clinic on AUGUST 2018

South Jackson Street. Sutton says clients are routinely referred to the organization from jail or prison. Although most clients are resistant to disclose their HIV status at a large community shelter, like Wayside or the Salvation Army, it does sometimes happen. Once the social workers and therapists at House of Ruth have a client, they do an assessment to determine their client’s specific needs. “We prioritize people who are street homeless as soon as we reasonably can,” Sutton says. Unfortunately, because of the lack of affordable housing in the city, House of Ruth always has a waitlist. Glade House provides short-term housing and an emergency shelter. There are also 17 single family long-term housing sites scattered across the city. House of Ruth works with clients to set a plan to become financially self-sufficient, which means different things to different people.


For some, it may mean job training, while others need help navigating the process of acquiring their GED. House of Ruth offers mental health and substance abuse counseling, too. While House of Ruth doesn’t provide medical care, it does connect clients with the 550 Clinic or a medical provider. Elwood Stroder, the codirector of the clinic, says the cost of medication and treatment of HIV over a lifetime is close to $400,000. “Medication is outrageously expensive,” he says, noting that a 30-day supply of one pill can cost $4,000. Although the expansion of Medicaid and the Affordable Care Act (ACA) have sometimes been maligned, these programs have helped many people with HIV and AIDS. Medicaid expansion has helped clients gain access to medications that they otherwise would not be able to afford. For those who were not eligible for Medicaid, the pre-existing condition clause in the ACA allows them to go into the marketplace and get insurance, which helps them afford the costs of treatment. Stroder says the clinic tries to make sure all of its clients have insurance because it helps them manage their HIV/AIDS but also other health issues. Getting treatment for HIV/AIDS is critically important, not only because it means individuals don’t die from the disease. Stroder says an individual who is in treatment and compliant is less likely to transmit HIV to others. According to the CDC, an undetectable viral load is an untransmissible viral load. Not only does treatment benefit the individuals who receive it, it benefits public health at large. Stroder says HIV patients who get into care have the same life expectancy as everyone else. “Fifty percent of clients now are over age 50,” he says, and they are starting to experience the normal conditions that

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affect older adults such as hypertension and diabetes. “We just don’t see a lot of dying if they are on medication,” he says. While the urgency of HIV/AIDS is no longer about people dying, there is now an urgency about the access and affordability of medication to keep people from dying. Sutton and her House of Ruth colleagues worry about Medicaid cuts, but they also worry about cuts to the Department of Housing and Urban Development (HUD). Around 60 percent of House of Ruth’s operating budget comes from HUD, with the remaining 40 percent coming from the state, Metro United Way, local and national foundations and individual donors. Like so many public health issues, HIV/ AIDS remains stigmatized, perhaps because of the ways in which it is typically contracted. This both saddens and angers many people who work with HIV and AIDS clients.

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“It’s an illness no one deserves,” Sutton says. The lack of media attention over the years has meant a lack of education and a proliferation of misinformation. “We stopped educating and providing information that was so prevalent 25 years ago,” she says. Sutton regularly hears people ask whether HIV can be contracted through casual contact (it cannot). Despite being many decades into the HIV/AIDS epidemic, in many ways Sutton says it is still a scarlet letter era. House of Ruth benefits from volunteers. With 17 scattered site homes, Sutton says there is always something that needs to be painted, weeded or mulched. The organization also has a Dare to Care-sponsored food pantry, which volunteers help stock and organize for clients. If you would like to learn more about House of Ruth and ways you can help the HIV/AIDS population, visit them online at houseofruth.net.

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CLUB PILATES AND CYCLEBAR 12951 Shelbyville Road #101 and #103 Middletown, KY 40243 Clubpilates.com/middletownstation Middletownstation.cyclebar.com

CYCLEBAR ST. MATTHEWS WAS VOTED STUDIO OF THE YEAR IN 2017 FOR REVENUE AND NEW RIDERS. CLUB PILATES ST. MATTHEWS IS NATIONALLY RANKED NUMBER 1 IN ITS TIER.

44 BIKES IN CYCLE THEATRE

These are 12 of the Middletown Station Cycle stars. Owner Katie Ryser is front row third from the left.

When Katie Kannapell Ryser was preparing to move to Louisville a few years ago, she noticed something was missing.

Matthews in December 2016, followed shortly after by a Club Pilates in August 2017. Both studios were wildly popular upon opening, prompting her to open a second location of each in the Middletown Station shopping center in May of this year.

“I was checking out the workout scene, and I saw some holes,” says Ryser, who had become an avid fan of the high-intensity spinning classes offered at boutique studios “It’s so clear that the population of in New York City where she had been living. Louisville is heading this way,” says Ryser in regards to her decision to expand to To remedy this, Ryser opened CycleBar, a Middletown. “The area is growing fast and premium indoor cycling franchise, in St. the clientele is here. What’s missing are AUGUST 2018

the services.” Although CycleBar and Club Pilates offer vastly different workout experiences, the classes are complementary to one another. “CycleBar is a very energizing, communal experience,” Ryser says. “The instructors lead with cheerful motivation and great music.” The lights are turned down low and the


music is turned up in the studio for the 45-minute classes. Riders are in control of the resistance on their bikes, so it is truly a workout suitable for any fitness level. “The music is going, nobody is watching, and you can do your own thing,” Ryser says. Riders have the option to remain anonymous or to see their stats live, which are available on large screens in the theatre. They can compete against each other, themselves or simply pay no attention to the numbers (which is Katie’s preferred method!). Anyway you choose you will receive an email with your complete stats containing calories burned, RPMs, WATTs and Power Points. Ryser has countless stories of CycleBar changing people’s lives for the better, from the formation of friendships and relationships to getting through the death of loved ones, experiencing body positive changes like bouncing back after baby, getting off of diabetes and cholesterol meds and everything in-between. “This place is really special,” Ryser says. “When you’re here you can zone out, check your brain and thoughts at the door and disconnect from the world.”

bodies, to feel stronger and more balanced in their bodies. Ryser likes that CycleBar and Club Pilates are both no-impact, tried and true forms of exercise. The workouts can be done at nearly any stage of life, allowing for an exercise plan you can count on and enjoy for years to come. “I just want everyone to exercise so they can keep their minds and bodies healthy,” says Ryser, referencing the high obesity rates and other health issues common among Kentuckians that can be prevented or treated by physical activity. “At the end of the day, you’re going to pay for your health in one way or another. You can do it ahead of time, through your health, fitness and wellness, or you can do it through insurance and medical costs down the road.”

“It’s a very relaxing, meditative place,” Ryser says. “The classes really emphasize the mind-body connection.”

Both Club Pilates and CycleBar offer a free 30-minute introductory class for beginners, so you can get a feel for what to expect in a full-length class. The intro class allows participants to ask questions and get acquainted to the workout in an encouraging, low-pressure environment.

The 50-minute pilates classes allow participants to strengthen and stretch their

“The intro class is perfect for the person who has never tried the workout, but

Club Pilates offers a different, more laidback environment, with many benefits of its own.

wants to,” Ryser says. “The class goes much slower, and the trainer walks you through the basics.” Ryser and her colleagues put a significant amount of resources into their trainers so participants can experience the best workout possible. “My general manager and I take 25-30 classes a month, and we’re constantly giving feedback to our trainers,” Ryser says. “We’re always encouraging them to grow and be better versions of themselves, so they’re always evolving.” A fifth-generation Louisvillian, Ryser was not as familiar with the Middletown area but has been blown away by the warm welcome the studios have received. “Middletown has been really exciting, and it has been wonderful to meet this whole new community,” she says. “We feel very welcome and are super grateful for it.” Founding memberships are available for a limited time at both Middletown studios. New riders at CycleBar can purchase an unlimited rides package for $119 per month for your first three months. There are also smaller packages available, including 10 rides for $99 and five rides for $49. Club Pilates offers an unlimited class package for $161 per month or participants can opt for eight classes for just $118 per month. For more information on Club Pilates and CycleBar, and to see class schedules, visit clubpilates.com/middletownstation or middletownstation.cyclebar.com.

AUGUST 2018


LOCAL TV/RADIO PERSONALITY, TERRY MEINERS, TALKS LIFE ON THE AIRWAVES Writer / Shannon Siders

Growing up as the fifth of 14 children to Norma Jean Reason Meiners and Louis Melvin Meiners, local media personality Terry Meiners has a lifetime of experience finding ways to stand out. Meiners began to hone his comedic talents at the dinner table, as his parents would have each of the children go around the table and tell a joke or a quick story about their day to earn their dessert. “It was interesting because as a spread of kids 20 years apart from top to bottom, you learned a lot more about your siblings, especially those you were so far in age from,” Meiners says. “In a subtle way, we were all being taught to stand out a little bit, because otherwise you would get lost in the mob of the family.” While his siblings went on to more

traditional careers — over half own their own companies, including his brother Tim who owned J-Town Hardware, five are in accounting and a few are school teachers —Meiners was drawn to the world of television and radio. He saw how hard his father worked as a truck driver for Kroger and wanted to take a different path. “I saw a guy on TV wearing a tie delivering the news, and I thought, ‘That’s for me! I could do that,’” Meiners says. He began to study broadcasters and emcees as they interviewed their famous guests and became enthralled with the process. “I was always paying attention to what the interviewer was saying and how they were reacting,” Meiners says. “People will open up to you, and you, as the interviewer, need to dig deeper. Listening is the most AUGUST 2018

important element of all.” Meiners had the chance to get his hands on camera equipment and gain on-air experience in the television studio at St. Xavier High School in Louisville, where he graduated from in 1975, which led him to pursue a degree in journalism at the University of Kentucky. While at UK, Meiners got a job at a Lexington rock station, but his duties were limited to technical needs and mostly involved changing out music. “Eventually someone left and they needed someone to go on air, so they asked me,” Meiners says. After a four-year stint in Lexington, he came back to Louisville, where he’s been ever since. “In my late twenties, all through my thirties,


and even into my forties, I was getting inquiries and offers from other places,” Meiners says, who fielded offers in major cities like Atlanta, Seattle, Phoenix and Boston. “I actually went out to a few places to look but ultimately opted against the jobs I was offered in those other cities.” Meiners felt he had been compensated fairly in the Louisville market and did not want to uproot his family for a small increase.

He takes his dog, Johnny Fever, for a walk and thinks out loud about what his shows will look like that day, sometimes listening to CNN for more news updates. After arriving at the WHAS television studios, Meiners goes over the show information provided by producers and spends at least an hour prepping before he goes live.

“Great Day Live!” Airs from 9-10 a.m. Monday through Friday, and he often has “I wanted my kids to be raised in Louisville,” some work to complete after the show he says. “My kids are 31 and 29 years wraps. After leaving the station he typically old now, and we have great lives here in goes home for a bit before heading to the Louisville. I feel great about my choice.” radio studio and doing more preparation. “The Terry Meiners Show” airs weekdays Meiners has been a staple of the Louisville from 3-6 p.m. rounding out his day. media scene since 1985, as host of “The Terry Meiners Show” on NewsRadio 840 “You talk to six, eight, 12 different people WHAS. For more than 20 years, he has in a day and hear a lot of different stories,” also appeared on the WHAS-TV morning Meiners says. “Your head gets filled with a program “Good Morning Kentuckiana,” lot of information every day. At the end of with live remotes every Friday. the day, you let the pressure fade away and hopefully retain the good parts of the day.” In the summer of 2011, Meiners teamed up with news anchor Rachel Platt for a new On a recent Friday, Meiners interviewed, morning show, “Great Day Live!” The pair among others, a pastor with a beef against had already worked together on “Good Morning Kentuckiana” and provided a powerhouse of talent for local morning television. On top of all that, Meiners also had a stint as host of Rick Pitino’s weekly coach’s show starting in 2001. While he appreciates the opportunities his job has afforded him, it’s not all fun and games. Between preparing for shows and actually being on air, Meiners days are jam-packed. A typical day for him begins at 6:30 a.m as he starts to peruse the newsreels. Twitter is often one of his first stops. “Twitter has been a great asset in these last 10 years because you get everybody’s feed right away,” Meiners says. “It’s the fastest way to find headlines. I follow all of the major news sites, and know right away what happened overnight and what I should be talking about on the radio and TV.” AUGUST 2018

the Jefferson County Teachers Association, a woman running for district judge and a representative from the health department. He even got a Hepatitis A vaccine on air to bring light to the recent epidemic in greater Louisville. One of his favorite interviewees is a former First Lady and Democratic party presidential candidate. “I’ve talked to a lot of people out of the White House before, and I’ve always been really impressed with Hillary Clinton,” Meiners says, who has interviewed her twice. “Both times I had Hillary on, no one was badgering me in advance. The appointment was set up, and when it was time to go she was ready on the line.” On the other end of the spectrum, Meiners also enjoyed interviewing the late actor and political activist Charlton Heston. “Heston wrote a thorough life story years ago, and the book was mind-boggling,” Meiners says. “He came into the studio and was fantastic. You could ask him anything


and he didn’t put up any walls.”

Meiners spent 14 years in Anchorage, and his kids played for Middletown Baseball growing up.

Louisville native turned superstar actress Jennifer Lawrence is another of Meiner’s favorite people to interview.

Even with his long list of impressive interviewees already in the books, Meiners has his sights set on some high-profile guests.

“J-Law has been great, she’s the same person I knew when she was 17 years old,” Meiners says of the now 27-year-old star who is the face of “The Hunger Games” blockbusters, as well as countless other films. “Funny, self-deprecating, she’s fantastic.”

“I always had questions for Barack Obama ready in case that interview happened,” Meiners says. “Of course Donald Trump, or any president. They’re the president and I respect that. They’re fascinating. It doesn’t matter if I like or loathe them, they have a story to tell.”

Of course, not everyone is as willing or eager to be interviewed.

The media is often blamed for biases in reporting, but Meiners works hard to ensure “I left Valhalla one day and pulled through fair and balanced stories that bring the the Wendy’s close by,” Meiners says. “I issues to light. came around to the window, and Junior Bridgeman was working the drive-thru.” “My job is to let the interview subject empty their bucket and to pull out as much The former Louisville basketball standout information as I can,” he says. “I don’t shy away from that or let my personal beliefs get turned business mogul owned a string of Wendy’s restaurants at the time. in the way.” Although he lives in St. Matthews now, “Bridgeman said the best way to run a

“There are people who try to push you around, and you have to hold your ground,” Meiners says, noting that politicians will often try to derail the conversation when it is not going their way. “You also have to dance around limitations sometimes, and I don’t like that. I don’t want somebody telling me what I can ask.”

“I loved living in the Middletown area,” Meiners says. “It was nice and convenient, everything was around you there. We had wonderful neighbors, and I enjoyed the setting. The tree canopy was fantastic.” An avid golfer, Meiners looks forward to days on the course at Valhalla Golf Club and had a brush with a local celebrity as he was leaving one afternoon that has stuck with him since.

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business is to work every employee’s job so you understand their challenges,” Meiners says. “Here’s a guy with his own jet, and he’s serving me my french fries at Wendy’s because he owns the business and wants to understand the challenge for each employee. “What a great less to learn,” he adds. “Never be too big to do any of the jobs.” Now 61-years-old, Meiners often gets asked what’s in store for the future, but for now, he’s enjoying his current gigs and his home life with his wife, Mary and her two young children.

appearances, spots in locally-filmed movies and other side projects but is content with his radio and television shows for now.

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AUGUST CROSSWORD PUZZLE ACROSS 1. Black caller 4. Cause of trembling 8. Groundless 12. Ram’s ma’am 13. Tie up 14. Junk in the box? 15. Provided 17. Color for the tickled 18. Kind of ad 19. Isn’t serious 20. “Cast Away” setting 23. Rope fiber 25. Labors 27. Knave 28. Chem class 31. Ready for shipping 33. Academic’s achievement 35. Any boat 36. Celebrity, briefly 38. Alphabetizes, e.g. 39. Fragrant wood 41. Grant 42. Loser to Lewis 45. Domestic 47. Foreign dignitary 48. Medal contender 52. Adolescent development 53. Cartoonist’s supplies 54. Pro 55. ___ to riches 56. Function 57. Hardly extroverted

DOWN 1. Pricing word 2. What borrowers do 3. Gymnastics ideal 4. Hopper 5. Takes in 6. Sour 7. Danger signal 8. Drive forward 9. Keynoter’s spot 10. It’s picked from pockets 11. Lodge fellows 16. Live in the past? 19. Wears out 20. Yen 21. Miffed 22. Make-up artist? 24. Emulated Jack Horner 26. Evening hour 28. Angler’s attachment 29. Liberal pursuits 30. Top 32. “___ not!” 34. Romance, e.g. 37. Copper finish 39. Hearts 40. Military standings 42. Eye drop? 43. Pantomimed disco title 44. Do a number 46. Halloween purchase 48. In shape 49. Possibilities 50. Mi, fah, ___, lah 51. Really test

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CARRYING TRADITION STEURER & JACOBY CREATES HANDCRAFTED LEATHER BAGS WITH A PASSION Writer / Carrie Vittitoe

“I am humbled and astonished how people in Bangkok find us, but no one in Louisville knows about us,” says Will Jacoby, owner of Steurer & Jacoby, a local company that makes unique canvas and leather goods. Jacoby’s long history in the sporting goods business began in 1970 when he was hired by Wilson Sporting Goods. He worked as a manager for Wilson’s golf division but eventually opened his own company manufacturing golf bags in Springfield, Kentucky. His plant was 40,000 square feet and housed 60 seamstresses who made thousands of golf bags every week. By the late 1990s, it became much harder to manufacture textile goods in the United States. Jacoby says when duties

were dropped, it opened the floodgates to importers.

his retirement in Florida, he says Just was very persistent.

Jacoby began tinkering with relaunching a small manufacturing company and eventually contacted designer Steve Steurer. Jacoby asked Steurer to design his first bag for the new company and gave Steurer He closed his business in 1995 and figured if attribution with the company’s name. he couldn’t beat ‘em, he would join ‘em. For a few years, he worked as an importer and “It was my homage to him for his help and would often spend three to four months a uniqueness,” Jacoby says. year in China. When the traveling began to wear thin, he retired for a decade. Half of Steurer & Jacoby’s business comes from outside the United States, with a Eventually, his friend, Mike Just, who owned substantial portion coming from Bangkok Louisville Golf, began asking Jacoby about and Switzerland. Even though the bags are getting back into manufacturing because of vintage-inspired, modern golfers like and the growing popularity of hickory golf. Just use them. Because they are made of leather told Jacoby, “People want to have a vintage or waxed cotton duck, they last longer bag again.” Although Jacoby was enjoying and hold up better than nylon golf bags. “Imports just killed American manufacturing,” he says and made it unprofitable to manufacture textiles in this country.

AUGUST 2018


Depending on the time of year, it can take anywhere from a few days to two weeks for Steurer & Jacoby to manufacture a golf bag. The shop typically makes 400-500 golf bags every year. The game of golf and its equipment has changed dramatically over its long history, from bags to clubs to balls. In the early 1900s, golf bags were between four and six inches, but by the early 1980s, golf bags had grown in size to 10 inches. Golfers needed the smaller, lighter bags in the days before golf carts. Jacoby says his eight-inch bags sell like hot cakes both out of his manufacturing site as well as through some pro shops in California, Florida and New York where he has merchandise. Jacoby personally selects the leather that he and his daughter, Meghan Leezer, use in manufacturing. Unlike some buyers who look for perfect pieces of leather, Jacoby says, “I look for cows that like to scratch

themselves against barbed wire or have flea and tick bites. I want leather that has personality.” Most of the fabric is American-sourced (except for the Scottish tartan), and everything is handmade in Jeffersontown. In addition to his handcrafted products,

Jacoby takes great pride in having his daughter run the shop, which she has done for the past four years. She does design work and is an accomplished seamstress. “I never thought in my wildest dreams I’d have one of my children with me,” he says. Jacoby is passing down his manufacturing

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expertise to Meghan, and he hopes his crafted work is also passed down in families. “We believe that what we make will be heirlooms,” Jacoby says. Making something that can last a lifetime is important to him. He treasures his own father’s golf bag, which dates back to the 1920s. “The thing I love most [about our business] is not a particular product,” Jacoby says. “It’s when I see something that we craft that I know someone is going to revere for a long time.” Golf bags can run anywhere from $300 to over $1,400, depending on their size and fabric, so they are an investment that can stand the test of time. Because the product is so well-made, Steurer of his longtime clients. Jacoby purchased it, & Jacoby have many repeat customers who made a bag and sent it to this customer as refer their colleagues and friends. a gift. “I feel like I’m getting people addicted to what we make,” he says. “It says we do have quality. We do have uniqueness.” Being a loyal customer has its benefits. Jacoby tells the story of selecting a piece of leather with a brand that is the name of one

Although Steurer & Jacoby’s golf bags are popular, the company also makes a variety of other hand-crafted goods, including duffel bags, satchels, messenger bags, wristlets, market bags and halo purses. Under its Firebird Group division, Jacoby and Meghan use a laser engraver to

personalize insulated cups, cutting boards, leather key rings, glassware, wine carriers, drink coasters and composition notebooks, ranging in price from $15 to $100. Jacoby says game hunters will sometimes bring in their own hides and have him or Meghan customize a product using them. Whether you are a longtime golf lover or new to the game, a visit to the shop is in order to not only see beautifully handcrafted golf bags and accessories but to learn about the history of the sport. Although Jacoby says he doesn’t have time to golf because he is working, it is obvious he has a great love and knowledge of the game. He talks about how the game of golf in the past differed because “the balls weren’t as lively.” They didn’t go the distance that they now do. Gutta percha balls, for example, would go about 25 percent the distance of a modern golf ball. Steurer & Jacoby is a unique gem in Jeffersontown because Jacoby is able to blend his love of golf with his knowledge of manufacturing and craftsmanship. Steurer & Jacoby is located at 2700 Holloway Road. You can visit them online at steurerjacoby.com or give them a call at 502-267-6878.

AUGUST 2018


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A RIVER OF MEMORIES FROM FLOYDS FORK Writer / Bob Hill Photographer / John Nation

Among the memories that came to Cerise White-Snyder after 40-plus years gone from the Floyds Fork bottomlands were walking along the top of the narrow concrete wall around the Seaton-Mills Cemetery, a timeworn, iron-gated enclosure that securely captures local history in time and place.

Also appropriate is the preservation of that cemetery and that bottomland, once a farm, then a golf course, then a horse farm. It’s now become the entrance to the Turkey Run Park section of The Parklands with its canoe launch, hiking trails, well restored Ben Stout House and BrownForman Silo Center. The fading memories of the former residents such as Cerise White-Snyder will have to preserve the rest. She was then one of seven White children whose lives quite literally stretched along Floyds Fork from Broad Run to Stout Road to Seatonville Road.

She was then maybe seven or eight years old. Looking at the worn, pitted, four-footwall off Seatonville Road almost a halfcentury later she wondered how they did it, her brother, Jay, and sister, Amber, along with her, tip-toeing across the top of those narrow walls, arms stretched out for balance, Their father, J. B. White, was a perpetual glancing down at hand-carved gravestones tenant farmer, an old school hard-working with names dating back to 1797. man whose day jobs included gas stations, construction sites, warehouses and But it was a game, a silly kids’ game they factories – while milking cows before and played without ever telling their mother. after. “I guess she would be afraid we’d get hurt,” White-Snyder says. “But we’d climb and play and whoever fell into the cemetery died. It was appropriate, don’t you think?”

His children were his obligatory un-hired hands. The family moved early and often as J. B. White worked different area farms. They lived for a time in a snug old white AUGUST 2018

house on a gravel road off Stout Road that paralleled Floyds Fork – along with 18 of their father’s bird dogs. On many school mornings, the White children would walk almost two miles up and over a steep hill past what’s now The Parklands Silo Center to catch the school bus at Broad Run Road. They also lived for a few years in the old Seatonville schoolhouse near Seatonville Road and Echo Trail – a long gone, twostory structure converted from rural school to a satisfactory, if not child-crowded, home. After walking home from the school bus along Stout Road, the oldest kids would walk a mile near Floyds Fork and through the old Irongate Golf Course to the SeatonMills Cemetery where their father would pick them up to help him milk a dairy herd off Old Heady Road. “We got off the school bus about three o’ clock because I remember I wanted to watch a little glimpse of the Audie Murphy movie on channel three,” Cerise says. “Mom would


have beans, potatoes and cornbread ready for us when we got home, and we’d start walking and meet dad over by the cemetery about four o’clock.” From there they all went to the Jenkins farm on Old Heady Road to milk the cows. “There were 110 cows and every one of them was named,” White-Snyder says. “There were names like ‘Romanos,’ ‘White Malcolm,’ ‘Black Malcolm,’ ‘Scabby’ and ‘Three Titty.’ “We had to check them off as they’d come in. I was the feeder and took care of the baby calves, and Amber did, too. Then dad would drive us all home and we’d go to sleep and then get up in the morning and go to school.” So more than 40 years later – seeking to unite history and The Parklands – we were walking up the same gravel road along Floyds Fork she walked as a child. We were looking – as it turned out – for their old house that no longer existed, a fishing pond that has since been filled in and a barn filled with snakes that had been torn down.

She remembered a mantle filled with Easter baskets: being a good student despite the fact she could not even read the blackboard until she got glasses in fourth grade, playing golf inside the dairy barn with tobacco sticks, the siblings building play houses of sticks – and throwing sticks at one another to see who could catch them.

followed behind them to replace any plants they missed.

The farm work was endless, very much part of who and what they were. But they never kept score – or even time.

But what she most remembered was a bunch of them riding an old bathtub down the side of a hill near their house into Floyds Fork. We kept walking up the graveled path seeking any remnants of their old house, the exact hill they slid down.

“I’d be so tired that dad would throw me up on the back of the mule and I’d hang on to the harness horns for dear life,” she says. “He’d hit that mule on the back of the butt and tell it to go home, and it was a long way, too. I’d put my head down and “I mean, that doesn’t sound like a game,” she lay on her back. I didn’t even watch. She’d says, but you had to make up games as you gallop straight back to the barn, ready to eat. went along. We didn’t have very much to He’d just take you back home, and dad and work with.” Amber and Jay would take the truck home.”

“We didn’t pay any attention to time,” she says. “Mom and dad always did that for us, time to go to school, time to go milk. Nobody actually ever told us the time and I never looked at a clock.”

She remembered the late 1960s winter so cold their three ponies froze to death – one of them her favorite, a solid white named Sugar. She remembered her father’s rules of parenting, his daughters couldn’t date until But the futile search rekindled memories of 18, his sons at 16, she couldn’t even go to them all living there – and the things that the school prom. kids do when money is no object. She remembered her father plowing tobacco “Right across from the barn my brother fields and planting tobacco behind a mule, put this wire through a can and we could two older siblings setting the tobacco as she actually hear the vibrations,” White-Snyder says. “We thought he was a genius. We thought he had invented the telephone or something.” As we pushed further up the hill seeking any remnants of her old house, she remembered an old man who would sit on the front porch of his wooden shack, a man to be avoided: “We always heard he would shoot somebody.” She remembered the children getting bicycles for Christmas — her father pushing them down the hill to get them started. They would play “Kick the Can” – a game born of The Great Depression that combined playing hide-and-seek, having no money and freely kicking a tin can in any direction. AUGUST 2018

She found the hill – she thought – up near the new Parklands road that connects the elaborate playground and modern fountains of the nearby Sprayground at the Parklands Creekside Center with her memories of riding in a bathtub down a steep slope. “We’d take the bathtub, I guess dad would help us pull it all the way up the hill, and we’d all hop in and slide down,” she says. “There were these little flimsy locust trees along the way and we’d all grab hold if we wanted to slow down. We’d slide down here


into that river, or what we thought was a river. Even if it was just a creek, parts of that creek was over our heads. Can you imagine us being brave enough to do that?” Her father, J. B. White, 78, the son and grandson of farmers, grew up in Adair County. He moved to Louisville at age 16 to work at an uncle’s truck stop on Seventh Street Road near the Yellowstone Distillery.

build the Ford plant and the Watterson Expressway and then at Midland Warehouse. He then found work and rental homes on dairy farms, milking cows at 3 a.m., going to his day job, coming home and milking the cows into the night. “I went about four years and never missed a day’s work or milking,” he says.

his family to several farms, a series of tenant and 50-50 farming deals, always bringing his many bird dogs with him. One job in particular – the John Jenkins farm – came about due to the sudden death of John Jenkins. “His tenant shot and killed him, and there wasn’t nobody who knew anything about his cows except me,” White says.

They lived for about three years in the old Seatonville school house which was perched At one point he was also milking his own up on a small rise above Seatonville Road. 10 or 12 cows by hand. He was eventually “If they hadn’t told you it was a schoolhouse farming about 800 rented and leased acres you would never think it was a schoolhouse – corn, hay, alfalfa and tobacco – and still working his day jobs. because they redone it,” he says. “We had Some of their tenant-farm houses had no water or indoor bathroom facilities. Wanda a cistern there and they had it fixed up real “I’d work three or four days and never laid nice. I slept upstairs, right by a bunch of would help her husband with the farming my head down,” he says. “I stayed busy. I when she could, the old family movies show windows. And I could look out there.” raised us a garden, six acres of tobacco and her helping with the pigs. about 30 acres of alfalfa. White has a fine memory for detail, the “Mom didn’t have it easy,” her daughter says. places they lived and the people they met. In “I’d cut it until about 2:30 in the morning, time he also became very familiar with the Floyds Fork bottomland geography, moving stop and go get our border collie called J. B. White got into construction, helping He married his wife, Wanda, 57 years ago. Altogether they had nine children in the almost 20 years between 1957 and 1976 – losing their first child at birth.

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‘Scotty,’” he says. “All you had to do was go to the dairy barn and say, ‘Scotty, it’s milk time, and he’d get those 110 cows in. If one cow had a calf over in the field he’d bark three times and you’d know right where she was at. That was the smartest dog I ever saw in my life.” The recent rains that buried the Floyds Fork bottomland came as no surprise. He remembered a time 40 years ago when the old golf course and two bridges across Seatonville Road were all well under water. “The flood would swim a horse right across Seatonville Road,” he says. J. B. White later moved back to Adair County. Not surprisingly his daughter, Cerise, got into training horses and now owns White Spirit Farm near Waddy, KY., where she trains and breeds horses – and recently began hosting weddings.

Our walk up her old gravel road – the land where she played as a child now preserved in a totally different fashion for other children – we eventually made our way back to the Stout Road home of Virgil Hawthorne, 63, who grew up just below the White’s old house.

And he knew of their old gravel road that once forded Floyds Fork.

“That house has been gone a long time,” he told her. “It burned down.”

The two of them talked for almost as hour – catching up on old names and places. Cerise White-Snyder says all in all she thought she had a pretty good childhood. Virgil Hawthorne nodded in agreement.

Hawthorne also remembered Cerise’s father: “He had a lot of bird dogs.”

“That’s the original horse-and-buggy road my mom rode when she was a kid, back in the 1920s. It would come out on Seatonville Road,” he says.

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Writer / Berl Meyer

The seed that attracts the widest variety of birds, and so the mainstay for most backyard bird feeders, is sunflower. Other varieties of seed can help attract different types of birds to round out your backyard visitors. In general, mixtures that contain red millet, oats and other “fillers” are not attractive to most birds and can lead to a lot of waste as the birds sort through the mix. Also, corn may be included in this list for it attracts unwanted birds like starlings and grackles. By far the seed that attracts the most birds is sunflower seed. There are two kinds of sunflower — black oil and striped. The black sunflower seeds (“oilers”) have very thin shells, easy for virtually all seed-eating birds to crack open, and the kernels within have a high-fat content, extremely valuable for most winter birds. Striped sunflower seeds have a thicker shell, much harder for House Sparrows and blackbirds to crack open. So, if you’re inundated with species you’d rather not subsidize eating your black

oil sunflower, before you do anything else, try switching to striped sunflower. Safflower has a thick shell, hard for some birds to crack open but is a favorite among cardinals. Some grosbeaks, chickadees, doves and native sparrows also eat it. According to some sources, House Sparrows, European Starlings and squirrels don’t like safflower but in some areas seem to have developed a taste for it. Cardinals and grosbeaks tend to prefer tray and hopper feeders, which makes these feeders a good choice for offering safflower. No shells. No mess. 100 percent edible. The No-Mess Blend is great near flower beds, patios and decks. The No-Mess Blend bird seed features seeds that have had their shells removed so only the meat of the seed is left. No hulls on the seeds make for tidier feeding since there’s no debris on the ground to clean up. Pound for pound, No-Mess Blend bird seed AUGUST 2018

offers the best value because you do not pay for uneaten seed waste. The birds eat everything. The No-Mess Blend’s mix of sunflower chips hulled white millet and shelled peanuts appeals to birds that eat at the feeder or on the ground.

Jewels of the Garden, the Hummingbird During the summer months, everyone enjoys the sighting of hummingbirds. In the Jefferson County area, it is best to set the hummingbird feeder out during Derby Week. It’s best to use a non-gravity feeder that looks like a flying saucer because bees, yellowjackets and wasps find it difficult to get to the nectar because the liquid does not come within the feeding port. For centuries, gardeners have been fascinated with the beauty and aerobatics of hummingbirds. The key to attracting hummingbirds to your yard is to plant lots


of flowers and provide the habitat that will give them shade, shelter, food and security. Plants, including flowering shrubs, dwarf trees and vines, can all be used to create an ideal tiered habitat from ground level to 10 feet or more. Provide lots of space between plants to give hummingbirds enough room to hover and navigate from flower to flower. Hummingbirds love water, especially if it’s moving. A gentle, continuous spray from a nozzle or a sprinkler hose is perfect for a bath on the fly. Hummingbirds do not have a keen sense of smell and rely on bright colors to find their food. They are particularly fond of red and are often observed investigating feeders with red parts, red plant labels, red thermometers and even red clothes on a gardener, I even had one hover around my red gas container. Note: Do not use red dye in a hummingbird feeder, there is concern that it may harm the

birds. Instead, use plain, clear sugar water (one part white sugar mixed with four parts water). The hummers love it! If your feeder does not have red on it, attach a red label or other item to attract them. Brightly-colored flowers that are tubular hold the most nectar and are particularly attractive to hummingbirds. These include perennials such as bee balms, columbines,

daylilies, and lupines. Biennials such as foxgloves and hollyhocks and many annuals, including cleomes, impatiens and petunias. And lastly, hummingbirds do consume small beetles, true bugs, weevils, flies, gnats, mosquitoes, aphids, mites, leafhoppers, flying ants and parasitic wasps. Their favorite insect food source is the spider and harvestmen (daddy long legs).

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FIDUCIAL 1303 Clear Springs Trace Suite 210 Louisville, KY 40223 (502) 992-9060 x505 fiducial.com

Many small to medium-sized business owners could benefit from outsourcing their accounting needs, and the professionals at the Fiducial Louisville office are here to help. “We want to allow the business owner to focus on operating and growing their business, while we focus on the accounting functions,” says Christina King, CPA. King, who has a degree in accounting from Bellarmine, joined Fiducial in 1999 because she wanted to help make a difference for entrepreneurs and small business owners. With more than two decades of experience, and a combined 100 years of accounting experience among all office staff, King and the other Louisville advisors have the skills necessary to optimize clients’ business affairs.

instead of paying for a bundle of services they do not need.

don’t have to worry about turnover and retraining.”

Small businesses often are not equipped to staff or manage an accounting department, and employee turnover within accounting can bring business operations to a halt. When an employee leaves, it takes a lot of time and resources to find a replacement, as well as to train the new employee.

King and her colleagues are dedicated to helping businesses grow, and they have a true passion for providing friendly, knowledgeable service.

“Typically when a client outsources their accounting services to us it’s less expensive than if they do it in-house,” King says. “Our staff is there to cover their needs so they

If you’re ready to take the next steps in securing the financial future of your small business, contact King today at 502-9929060 x505.

“I enjoy helping our clients understand their financial position,” King says.

Fiducial offers an array of services for both small businesses and individuals, and, on the business side, King and her associates can provide support with accounts payable, accounts receivable, billing, cash management, bank reconciliation, financial statements, corporate and individual tax returns and planning. “We can tailor our services to the specific needs of our clients,” she says. “Some businesses may need all of our services, while some may need just a portion.” This a-la-carte style approach ensures clients are getting their money’s worth,

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Hearing loss is a national issue, affecting 1 in 3 adults ages 65-74 and 50% of adults 75+. S C H E D U LE A FR E E H E A R I N G S C R E E N I N G T O LE A R N M OR E A B OU T Y OU R H E A R I N G H E AL T H Get all of the answers to your questions about hearing loss from caring Beltone Hearing Health Professionals McKenzie Dossett, Hearing Care Practitioner & Austin Black, Doctor of Audiology

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34 / JEFFERSONTOWN MAGAZINE / AUGUST 2018 / JeffersontownMag.com


Writer / Christy Heitger-Ewing

When I was a young girl, my family purchased a small log cabin in northern Michigan. The first summer we stepped foot on the property, Mom bought a red binder and started keeping a “vacation journal” so that we’d have a written record of our days spent at the lake. At the time I remember thinking Mom’s entries were silly and mundane. Now, however, I recognize that those ink-soaked pages are literal snapshots of my childhood. And those “silly, mundane” moments are some of the best of my life. In one entry, Mom wrote: “Yea! We’re here! We arrived at the cabin at 7:40 p.m. Michigan time. (We never used Eastern or Central time. It was always “Michigan” and “Indiana” time unless you were my grandpa, in which case it was “my time” and “your time.”) Les (my dad) drove the Blazer, pulling the boat and brought Bonnie (our

dog). I drove the Oldsmobile with Fluffy (our cat) and the gerbils. We packed the metal utility cabinet, a microwave, the lawn swing, the Weber grill and the new kitchen sink.” (I suppose this is where I learned the art of overpacking as our family always hauled everything — and, in this case, even the kitchen sink.)

store and got back eight really nice shots!”

In another entry, Mom scrawled joyously, “Today we hooked up the Bug Zapper!”

Ah, yes. Back when you’d snap 24 pictures and be lucky if half of them were of any quality at all. In the absence of a preview function, inevitably at least a quarter would come out blurry, and if my grandma was holding the camera, the tops of everyone’s heads would be cut off (pre-technological era, I suppose this was her way of tagging a photo).

Remember those medieval torture chambers for flying insects that were all the rage in the 80s? We’d be hanging by the campfire eating Smores when suddenly there would be a bright spark followed by a distinct “zurp,” and just like that, a moth was toast. It never occurred to me that I was witnessing the electric chair, bug version.

If you haven’t started your own family vacation log, I suggest you do so. Write down the day you under-applied the sunscreen and the night you overcooked the burgers. Record when your toddler fell hard from chasing a butterfly and busted open his knee and the time your teen fell hard for the neighbor girl and busted open his heart.

Skimming through the journal, I had to appreciate my mother’s delight in the little things. For instance, she wrote, “Today we picked up our developed film from the drug

Time is fleeting, and so are memories so live it up and jot them down. Your kids and all future generations will thank you.

JeffersontownMag.com / AUGUST 2018 / JEFFERSONTOWN MAGAZINE / 35


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