Jeffersontown Magazine December 2017

DECEMBER 2017

MAGAZINE

Sounds of Success Andrew Kipe is Helping Redefine the Louisville Orchestra in its 80th Year

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OUNDS OF SUCCESS: ANDREW KIPE IS HELPING REDEFINE S THE LOUISVILLE ORCHESTRA IN ITS 80TH YEAR

DECEMBER WRITERS

Beth Wilder / Frankie Steele Shannon Siders / Mallory F. Wright

As the Louisville Orchestra enters its 80th season, Executive Director and Jeffersontown resident Andrew Kipe is helping the organization engage with the community and redefine what it means to be an orchestra in the 21st century.

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DECEMBER PHOTOGRAPHERS Frankie Steele / Mitchell Schleper

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12 Triangle Talent: Top Talent Agency Calls Jeffersontown Home

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18 Sounds of Success: Andrew Kipe

is Helping Redefine the Louisville Orchestra in its 80th Year

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COREY BOSTON -PUBLISHER

Hello Jeffersontown residents, As we near the end of the first calendar year of the Jeffersontown Magazine, I wanted to take a moment to thank you all for the tremendous feedback and support that we’ve received. Jeffersontown is a great place to call home, and the Jeffersontown Magazine looks forward to bringing you continued content and articles that will entertain, educate and connect you to the community.

Many readers have asked, “How can we participate, support and be involved with the magazine?”

The following are the easiest ways to show your continued support in the coming year: •R each out to us and let us know if you hear about anything in Jeffersontown that may make a good story. Are there any of your neighbors, friends, family or co-workers that have done or are doing something worth covering in the magazine?

• Follow us on Facebook and Twitter to stay up to date on new content.

• Support all the wonderful advertisers in our magazine. They are ultimately what allows us the honor of producing the magazine each month.

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A HISTORY OF CHRISTMAS IN JEFFERSONTOWN Writer / Beth Wilder

Christmas seems such a part of tradition now, that it is hard to imagine there being a time when it was not observed as a national holiday. Nevertheless – in America, at least – it did not become a huge celebration until the mid-1800s.

Even in the early 1900s, many residents did not do much in observance of Christmas. A rather typical example of Jeffersontown Christmas celebrations was related by local resident Marcia Bryan Horton, who was born 1916. She did not remember celebrating Christmas at the Jeffersontown Presbyterian Church

before the late 1920s (possibly because at one time the Presbyterian Church in Scotland forbade celebrating Easter and Christmas), although they did celebrate it at home, thanks to her German greatgrandmother.

They chopped down a cedar tree from their back field on Christmas Eve and set out a box of ornaments for Santa to decorate the tree during the night while the children slept. Real candles were used to light the tree on Christmas day, and a handful of gifts were exchanged.

Sometimes, Marcia got to string popcorn to hang in garlands around the tree. After Christmas, there always seemed to be big,

bare sections of thread behind the tree — Marcia noted there was just “something special about cedar-flavored popcorn.”

Much of what Marcia learned about Christmas celebrations was gleaned from books and trips to Louisville during the season. Around 1925, the Courier-Journal & Louisville Times sponsored a Santa Claus, complete with a sleigh, six reindeer and a real Eskimo to tend the reindeer.

Marcia had been waffling for years in her belief in Santa Claus but that one was so beautiful, she was certain he was real —until the crowd of children ended up shoving her next to him, and she saw the adhesive tape holding on his beard.

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As she grew, Marcia realized many of her presents came from department stores in downtown Louisville, since she got to accompany her mother there for big shopping excursions.

At the time, Jeffersontown had only a drugstore, a couple of grocery stores and a small drygoods store, so anything fancy usually had to be ordered from a catalog or purchased in Louisville.

Christmas was not all about gifts, however. Most presents were fairly simple. Christmas was really about the closeness of family. Making candy was one way to enjoy the happiness of being together at Christmas.

Marcia had to share her parents with all of Jeffersontown during the two to three weeks before Christmas, as they worked for the post office and were responsible for delivering all the Christmas cards and goodies around Jeffersontown. Marcia noted that her father received lots of gifts from the patrons on his postal route. Interestingly, she referred to “prosperous farmers with German names who gave him homemade sausage and liver pudding and mincemeat, and there were lots of cookies.�

So, it would appear in keeping with the times, that the Germans in town celebrated the holiday with a little more enthusiasm than those of other historic backgrounds. Still, most residents were probably celebrating Christmas in their own way at home since at least the mid-1800s, although the churches they belonged to may have waited until later to make special production of it.

As time wore on, churches and Jeffersontown seemed to take a more active role in spreading Christmas cheer. The 1948 issue of The Jeffersonian newspaper mentioned that Jeffersontown had a community Christmas tree, carol singing and a surprise party for the children that year.

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By 1950, Jeffersontown’s Community Council had taken charge of what was to become an annual event to celebrate Christmas, lighting up a Christmas tree and a large Christmas card with greetings in the name of the community. Merchants on the town square were asked to decorate their businesses, with an award offered for the most outstanding. In 1952, residents were also encouraged to decorate their homes, in the hopes of receiving a prize.

Various local churches and community organizations worked hand-in-hand with the Jeffersontown Community Council to sponsor the Christmas festivities, but at the same time, they also were very involved with their own Christmas programs, parties and community service projects. Schools, likewise, spent a great deal of time and energy putting together Christmas programs and organizing projects to help needy families.

Jeffersontown has long kept that Christmas spirit and made it a part of every Christmas season, striving to make the holiday a little merrier for those less fortunate. As one civic club president stated in 1972, “Not only do we treat ourselves at Christmastime, but we honestly think just about as much of the other fellow.”

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That principle is one which remains in effect to this very day for those who live and work in Jeffersontown and not just at Christmas, but throughout the year.

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12003 Shelbyville Road 502.244.5375

THE BLANKENBAKER 2713 Blankenbaker Rd Louisville, KY 40299 (502) 208-4000 theblankenbaker.com

Alonna and Rob Bailey opened Jeffersontown’s newest event rental space in October, The Blankenbaker. The beautifully remodeled venue is perfect for business meetings, seminars, retreats, parties, weddings and more.

options available and were ready to give up.

Their realtor, Paul Grisanti, asked to show them one last property, the former home of Forest Park Community Church.

“He convinced us to look at it, and when I looked I saw the potential of the venue business,” Rob says. “The business really The couple originally set out to find office developed from seeing this property and space for their growing businesses and wound up entering the event rental market. doing some research about meeting space and venue space, and it looked like there Alonna has owned and operated Branding Impact since 2006, a promotional marketing was a need for a middle-market space.” company specializing in promotional After putting together a business plan, and marketing materials, and Rob has a the couple bought the building in March. barbecue business teaching grilling classes.

Remodeling began immediately, and the After several months of searching for an building underwent a $250,000 makeover, office space that met their needs and their with a lot of the work done by the Baileys. budget, the pair became discouraged by the New flooring, walls and lighting have

transformed the site into a gorgeous venue perfect for all kinds of events and celebrations.

The two-floor facility has six rooms of varying sizes that can be rented, catering to groups as small as six and up to as many as 200 people. Each room is decorated with its own theme, including Louisville signatures like bourbon and the Kentucky Derby.

On any given weekday, the rooms may be occupied by several companies conducting training sessions or workshops. Businesses have the option to rent the entire facility if needed, and there are options available for full day or night use. All rentals also include use of an AV system, tables, chairs, water, coffee and ice tea.

10 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

The Blankenbaker’s large front lawn area is perfect for hosting outdoor events. Large tents ranging from 50 to 100 feet can be furnished as well.

Weddings at The Blankenbaker can host up to 150 people, with the option for both indoor or outdoor seated receptions.

Additional amenities include a private bride’s room, private groom’s room and a toddler’s play room to entertain the little ones.

The Baileys found The Blankenbaker so appealing because they noticed a need for a middle-budget facility geared toward smaller weddings that would still have the classy atmosphere offered by a more expensive venue.

“There are a lot of high-end facilities that can hold 200 to 300 people,” Rob says.

“I feel like our niche will be for people that want to hold an event or wedding for around 100 guests, that want a nice place but don’t need to pay for a larger space just to get a nicer facility.”

The Blankenbaker has an open catering policy, which is a plus for couples trying to stick to a budget for their wedding. The venue offers a staging and prep kitchen on site as well, but all food must arrive prepared to serve.

“You can have your own caterer come, or you can bring your own food,” Rob says.

“Most facilities have their in-house caterer or have a required caterer, but we want to be flexible.”

Alonna and Rob will also operate their personal businesses out of the venue.

Branding Impact is already operating out of the space, but Rob has put his projects on hold to help get The Blankenbaker off the ground.

Conveniently located at 2713 Blankenbaker Road, less than two miles from I-64 and just off Blankenbaker Parkway, The Blankenbaker is easily accessible and has plenty of room for parking. The venue is also within a mile and a half of nearly a dozen hotels, perfect for out-of-town guests.

If you’re interested in hosting your next event at The Blankenbaker, stop by anytime during normal business hours, 9 a.m. - 5 p.m. Monday through Friday or call 502208-4000 to book an appointment. For more information, including rental rates, visit theblankenbaker.com or email info@theblankenbaker.com.

Photo by Mitchell Schleper

“Triangle Talent is one of the original businesses in Jeffersontown,” Snowden says.

It takes a lot to put a state fair like the “It started in June of 1960 in Jeffersontown Kentucky State Fair together. The midway and has been in Jeffersontown ever since. and exhibits need to be set-up, stages must We are the country’s largest producer be erected and so on. And of course, you of major state fairs, and we also book need the entertainment to keep guests at the local entertainers to wedding receptions, fair happy. company events and so forth and so on.

We do fairs from all the way in Seattle, Think it takes a talent agency in New York, Washington to Tampa, Florida, and we do Chicago or Los Angeles to bring the noise about $30M worth of entertainment a year.” and excitement to the grand stage? Not necessarily. Tucked away near Jeffersontown Before heading up Triangle Talent, City Hall is one of the oldest businesses in Snowden got involved with the Jeffersontown, Triangle Talent. For nearly Jeffersontown Chamber of Commerce and six decades, the talent agency has brought was a city councilman for six years. Away the big names to fairs around the nation, as from the agency, he’s active in many civic well as local talent to weddings, corporate organizations around Kentucky and within events and even marathons.

Louisville, such as serving as the chairman of the board of Kentucky Employers Mutual Triangle Talent CEO David Snowden talked Insurance for more than 20 years, where about the agency, and some of the things he helped lead the effort to fix worker’s he’s seen and experienced since moving to compensation in Kentucky.

Jeffersontown from Winchester, Kentucky 47 years ago.

He says he’s proud of where the city has Writer / Cameron Aubernon

come, and has a “very strong love” for what the city is for the entirety of Jefferson County.

“I’ve seen Jeffersontown grow from being a small, little country town, to — I think now — the 10th largest city in the state of Kentucky,” he says. “It’s something people don’t really understand. We probably have one of the most decorated police departments in the state and possess a low crime rate. I was very proud to serve in the city council for six years. I think we did a lot in that time on proper annexation, upgrading the police department, web system and everything else. I really love what the city has and what the city does. I can’t say enough good things.”

His career in entertainment began back in Winchester, where he worked in radio before being hired by Triangle Talent to run the entire agency. He was also on the board of the Country Music Association for two terms. Snowden has worked with everyone

12 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

from Dolly Parton and Johnny Cash, to Journey and Nickelback.

Since then, his portfolio includes the fairs in Seattle (Washington State Fair) and Tampa (Florida State Fair) — as well as the Kentucky State Fair, Bluegrass Festival and Kentucky Derby Festival — plus corporate affairs for Toyota, Texas Roadhouse and Papa John’s and international gatherings in Germany and Canada.

“We’re probably the oldest continually running entertainment agency in the country,” Snowden says. “One of 10 of the oldest, going back to 1960. It was founded by two people in Louisville: Hardy Martin and Ray Allen. Then I came in and started running it and subsequently purchased the business. We’re probably better known in Los Angeles, California and Nashville, Tennessee in the entertainment business than in Louisville.”

A part of the reason why Triangle Talent isn’t as well-known in the Louisville Metro area is, as Snowden explains, the company is “low-key” for an entertainment agency. He also says he’s proud of being “a part of the heartbeat of Jeffersontown,” citing the agency’s proximity to city hall.

While he’s seen his share of crazy stories over the years of booking and purchasing entertainment, Snowden prefers to focus more on the things he’s proud of since taking the helm of Triangle Talent.

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JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 13

“I think one of the things I’m most proud of is the fact that some of these clients that we have, some of these state fair clients, we’ve been working with for almost 40 years,” he says. “It is pretty amazing. Managers change, governors change, owners change, boards change, but we have been able to sustain and stay a part of these organizations.”

Snowden doesn’t travel as much as he once did, focusing his attention on the handful of fairs he handles while leaving the rest to his capable staff. And as one fair happens before him, he’s already working on next year’s fair. What of the future, though?

“I think Triangle Talent will grow,” Snowden says. “I am in the process of [laying out a plan where] Triangle will continue. I have worked out an arrangement with Clay Campbell, who is president of the company. He will continue to run it and will subsequently purchase the company from me, because I do want it to continue as a legacy-type thing.”

Triangle Talent may be a small business, but Snowden says it will continue to thrive if it embraces “fresh and new” talent, especially within the office.

According to Snowden, a lot of his staff have been with him for nearly four decades. Not too long ago, however, the agency hired a 25-year-old and a 22-yearold to bring new energy to the business.

“We don’t want to get old, because we’re in a young, diversified business,” Snowden says. “We’re very quick to realize that. That’s why we will continue as a business, and we will continue to expand, because we’re picking up new business all the time. I’m very glad to have these young folks that look at things a little differently. They challenge us, and the reputation [of our agency] continues to be good.”

With the new additions, Triangle Talent will continue to be a major force in the entertainment industry as far as fair and festivals go.

14 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

HIDDEN TREASURES

AunTEA Pearls TEA Establishment

Transport back to the English Edwardian era with a visit to the exquisite AunTEA Pearls TEA Establishment for brunch, lunch or afternoon tea.

9816 Linn Station Road | Louisville, KY 40223 (502) 599-0585

telephone make up part of the decor, completed by doily-covered lamps and an eclectic assortment of place settings. Each place setting is different, with all the flower-adorned tea cups and plates coming from different sets.

“When you step in the door, you step back in time to a more genteel era,” says owner and founder Debra Richardson, who comes from a AunTEA Pearls caters to individuals and groups. Reservations strong English heritage. aren’t needed to stop by for lunch or tea but are recommended for larger groups. AunTEA Pearls is the perfect venue for celebrations Her great-grandmother, Pearl, and her great-aunt, who she such as baby showers, birthday parties and bridesmaids luncheons affectionately refers to as “Auntee,” had a cafe in England in the early and can hold up to 32 patrons.

1900s, inspiring Richardson to start her own English-style cafe and The tea room’s lunch menu includes soups, sandwiches and quiche, tea room. and daily features are also available. Gourmet teas and goldenbrown buttery scones are among the signature items, as well as the With 16 years of experience operating a bed and breakfast in three-tier tea tray.

Simpsonville and her great-grandmother’s recipes in hand, Richardson launched AunTEA Pearls in May. “I love this business, I love cooking, and I love making people Aptly named to honor both her great-grandmother and great-aunt, happy with food,” Richardson says.

AunTEA Pearls provides a quaint setting for everyday lunch or a special event.

Stellar customer service is a focus for the cafe, which operates under the motto, “We are so glad you are here.” The phrase is so important to Richardson that it is included on the menu.

“At tea time everything goes a little slower,” Richardson says.

“You wait for the tea, wait for the scones to cook and it’s so “I have a servant’s heart,” Richardson says. “Cooking and hospitality relaxing and peaceful.” is a gift God gives to me, and I share it and hope to be a blessing.”

While at AunTEA Pearls, you may forget you’re in 21st century AunTEA Pearls TEA Establishment, located at 9816 Linn Station Kentucky because of the great lengths Richardson has taken to Road, is open from 11 a.m. - 4 p.m. Tuesday through Saturday, provide an early 20th century English atmosphere. All the decor and is closed Sunday and Monday. For more information, call was hand-picked by Richardson, with help from her sister.

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An old-fashioned candy store register and Edwardian stove and JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 15

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Sounds of Success

Andrew Kipe is Helping Redefine the Louisville Orchestra in its 80th Year Writer / Shannon Siders Photographer / Frankie Steele

As the Louisville Orchestra enters its 80th season, Executive Director and Jeffersontown resident Andrew Kipe is helping the organization engage with the community and redefine what it means to be an orchestra in the 21st century.

Kipe took the helm of the orchestra in November 2013, after the organization had filed bankruptcy and was in the midst of a labor dispute. He was quickly targeted as an ideal candidate for the role by the recruiting committee, who knew he had dealt with a similar situation with the Phoenix Symphony.

“At first, I didn’t know if it was the right fit for me,” Kipe says about moving to Louisville for the job. “I visited two or three times over the course of the hiring process and was really impressed with Louisville and with the resilience the community has for this orchestra.”

He was especially impressed by the Board of Director’s commitment and strong leadership, under the lead of then-President Jim Welch, and seized the opportunity to help get the orchestra back on the right track.

During the transition, widely-acclaimed conductor Teddy Abrams was brought on as music director, and Kipe and Abrams did not meet in person until the press conference introducing them to the Louisville community.

“There were some inherent risks in that relationship, but it’s been great” Kipe says.

“We’re good partners. We don’t always agree on everything, and I think that’s what you want sometimes. You want the two sides — the artistic and the administrative sides — to have good dialogue about what’s realistic and what’s exciting.”

According to a 2016 Courier-Journal article, they have accomplished just that, seeing significant increases in ticket income, season subscriptions, single ticket sales and individual donations since 2013.

Noting that orchestra organizations and classical musicians in general tend to be more traditional in their approach and shy away from doing things differently, Kipe recognizes the importance of thinking outside the box.

“Orchestras cannot simply sit in their concert halls, playing Beethoven, expecting people to come buy tickets and give them money,” Kipe says. “There’s a handful of people who will do that, but they’re getting older and the younger generations don’t see the value in that the same way.”

Kipe, Abrams and the rest of the orchestra staff have faced this challenge head-on, The pair work closely to provide highquality programming that appeals to a broad implementing innovative programmatic offerings. The orchestra’s Harry Potter audience, while managing to be profitable.

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concert series has been a smashing success, with sold-out shows bringing in a whole new demographic.

The strategy has also included a neighborhood series at local churches, synagogues and community centers, as well as performances at hospitals, nonprofits, youth detention centers and shows for immigrant communities to bring music to people who previously may not have had access.

Attendance has been up across all the series, but Kipe is quick to touch on the importance of more traditional performances remaining a key part of the orchestra’s offerings.

TICKETS ARE THE

“It doesn’t mean that we ever need to be apologetic for playing Beethoven, Brahms, the classical works. There’s always a place for those,” Kipe says.

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Kipe’s own interest in music began when he was just a toddler and was fostered by daily music classes in school. He began singing in the elementary school choir and taking piano lessons around fourth grade, and his musical talents continued to blossom through high school.

Upon graduation, Kipe attended St. Mary’s College of Maryland, in his home state, to study biology. After just one semester, he changed his major to music, with the intent of applying to graduate school for an opera performance program. Instead, he took a position running the college’s music program, which included coordinating the performing arts series.

“I’m a good singer, but I’m not a great singer,” Kipe says. “Even great singers sometimes have trouble paying the bills. I realized pretty quickly it wasn’t going to be for me and started to consider other options and opportunities.”

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His first stint at an orchestra came in 1997, as operations manager for the Annapolis Symphony Orchestra in Maryland. As one of two fulltime employees, Kipe touched every facet of the organization, including mailing donor letters, placing newspaper advertisements, coordinating 10 annual concerts and even driving the truck that held the music stands.

“It was hard work, obviously, because there were so few of us to get the job done,” Kipe says. “The benefit was I learned pretty quickly how orchestras run. You’re doing a little bit of everything and you sort of figure it all out. Around that point, I decided I was going to stick with orchestra for a while.”

From there, Kipe took on a role with the Portland Symphony Orchestra in Maine, before returning to his hometown of Hagerstown as executive director of The Maryland Symphony Orchestra. After five years in that position, he moved on to Phoenix to fulfill his goal of working for a major orchestra.

Since moving to Louisville in 2013, Kipe has enjoyed the strong sense of community and pride of place. He and his husband

Norman, a chef for Dare to Care Food Bank, rented a house in Old Louisville for a year before they started looking for a home to buy. A snowy winter made a two-car garage one of the top amenities on their list, and the couple wound up in Plainview.

“It’s a really lovely place to live,” says Kipe, who was excited to get his two-car garage and a house that backs up to a green space.

Chart in its first week.

Kipe is currently coordinating a residency program with an international group but won’t say who just yet. He’s also working on expanding the orchestra’s endowment, with a goal of $35-40M.

Otherwise, Kipe looks forward to continuing the work the orchestra is already doing and expanding programs to include a The couple wants to incorporate more travel wider audience. While donations and ticket into their lives, with a European trip in the sales are a main driver for the organization, works for next summer. While at home, he also takes great joy in the orchestra’s Kipe enjoys cooking and playing the piano, impactful community involvement. but also likes to kick back with some Netflix and wine when the opportunity arises.

“We’re not making money on things like that,” Kipe says. “That’s not outreach to “One of the realities of what we do is long gain audience, that’s bringing music to days,” Kipe says. “We don’t have a 9 to 5 and people because it’s important and what we work a lot of Saturday nights. You take your believe in.” respite when you can get it.”

With Kipe under contract through November 2019 and Abrams through It seems those breaks will continue to August 2020, the future looks bright for the be few and far between, as the orchestra Louisville Orchestra. shows no signs of slowing down. In September, the Louisville Orchestra “It feels like we’re in a place of stability released its first recording in 30 years, right now,” Kipe says. “Not that we can rest titled “All In.” The album, released by on those laurels. There’s still a lot of work classical label Decca Gold, shot to No. to do.”

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20 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

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Cordial Lee Celebrates Grand Opening in Jeffersontown When Shelby Packer was ready to expand her business, Cordial Lee, she jumped at the chance to set up shop in Jeffersontown.

“I have roots here,” says Packer, a graduate of Jeffersontown High School. “Once we were looking to open a second location, I knew exactly where I wanted it to be, because I love this community so much. Bringing Cordial Lee to J-Town was really like bringing it home to me.”

Packer and her husband, Steven, moved to Mt. Washington after getting married and live there with their daughters Aubrey, Lyla and Ava Lee. After teaching kindergarten for seven years, Packer decided to become a stay-at-home mom. She enjoyed being home with the girls but wanted to find a way to supplement the family’s income.

“I started tinkering with Cordial Lee as a little hobby,” Packer says. “I had no intentions of ever growing it to something like it is today, but here we are.”

The store started as an invitation business but quickly grew into a boutique specializing in personalized gifts, clothing

and embroidery. Monogrammed items are one of the stores biggest focus, and they even offer monogram services for items that are brought into the store.

Cordial Lee offers popular brands such as Simply Southern, Lilly Pulitzer, and Mud Pie, with offerings changing every week.

Packer attributes the success and tremendous growth of Cordial Lee to the support of the community and is especially thankful for the staff that has developed around her.

“It’s exciting to see them provide for their families through our business and to make it their career,” says Packer, who sees her employees as an extended family. “That’s rewarding for me.”

The Cordial Lee team includes 25 women across both locations, in roles such as sales, production, shipping and receiving for the online business, social media and photography. Packer is a big believer in fostering growth and talent and has seen several women move from entry level sales floor roles to management positions.

“When you care about your employees, they care about you back,” Packer says.

“They really want to see this dream become a reality, and they’re excited to see it grow just like I am.”

The store is truly a family affair for Packer.

Her husband manages the financing and bookkeeping for Cordial Lee, and her daughters frequently join her at work and can be seen greeting customers on the sales floor. The girls already have ambitions of owning their own stores, and Packer plans to pass Cordial Lee down to them one day.

“My girls are very proud of me,” Packer says.

“They’ve seen me grow something from nothing into this beautiful small business they love.”

Cordial Lee officially opened in Jeffersontown on October 11, and there was a ribbon cutting ceremony to mark the occasion on October 30. The store, conveniently located at 9040 Taylorsville Road in the Stony Brook Shopping Center, is open Monday through Saturday from 10 a.m. to 8 p.m. For more information visit cordiallee.com or call 502-742-0610.

JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 23

CUSTOM MULTICADES GIVES YOUR FAVORITE ARCADE MACHINES AN EXTRA LIFE Writer / Mallory F. Wright

Everyone has that one family member they go to who can fix any and everything. The person who can find the solution to any problem and solve the piece of the puzzle.

The person who tinkers away at projects endlessly and comes up with a masterpiece at the end of the day. Will Robbins would Mulbe that person.

Robbins grew up on a 14,000-acre farm in Madison, Indiana that had roughly 150 head of beef cattle. He knew how to drive by the age of 8 and could fix any problem on the farm. And when he finished all his farm chores, he would venture to the local bowling alley and convenient store to play arcade games.

arcade machines to fix — the mother board had a short, the sound was no longer working, the lights were fading the sheet wood was rotting. After fixing these machines and reminiscing on his childhood memories, Robbins got the idea to start making his own arcade machines. He wanted his company, Custom Multicades, to specialize in custom built Multicade Arcade machines to fit everyone’s imagination.

For the next two years, Robbins rented a small shop in the Old Industrial park, invested in sheet wood by the bulk, bought and installed Turbo Cad software and ordered shipments of PC screens. By hand, he cut out the dimensions of the traditional arcade machine frames and started putting the pieces together. But instead of creating the traditional arcade It wasn’t until Robbins had left the farm, machines, Robbins created customized moved to Louisville with his dad and started Multicade Arcade machines that featured working for Geek Squad that he realized not one arcade game but featured his puzzle solving wasn’t just a fortunate a 60-classic game pack, and he also attribute but a way of life. Robbins’ buddies designed the shell of the machine to each and brothers started bringing him old individual’s preference.

“Multicade is used to describe an arcade video multi game system, that is capable of playing multiple arcade video games in a single arcade video game cabinet,” according to the company’s website.

Robbins began selling 50 Multicade Arcade machines every month, on average.

Everyone wanted to have the chance to relive their childhood and play Donkey Kong, Pac-Man, Centipede, Mario, Frogger and the list goes on.

The more Robbins tinkered away at building these customized Multicade Arcade machines, the more his business grew. He invested in a CNC machine and moved into an 8,000-square foot building in the old Riot Skate Park in J-Town. With the investment of the CNC machine and the additional space the new location provided, Robbins’ business took off.

He was able to produce machines more quickly and efficiently. Each machine is still built individually and put together by hand. They build the traditional uprights with options of vertical and horizontal

24 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

screens with features to have two players to offer the real authentic gaming experience, cocktail tables with two screens and duel panels for a less obvious look and even barrel stands to produce a bar-top model. The more options he had, the more customization he could offer to his customers.

To Robbins, his business isn’t work. He looks forward to going to work everyday.

And there aren’t off days. Orders are always coming in and there are always machines that need to be built. Most of his customers are parents — the ones who grew up without video game consoles and went to the arcades.

“Everyone has their game. And a story behind it,” he says. “Galaga was at the bowling alley and Gauntlet was at the top of the hill in the convenient store.

And growing up, that’s where you could find me.”

In 2017, Custom Multicades, is at an all time high in sales and revenue. They have distributors in 14 states and are producing 15-20 machines weekly. But the reason for their success isn’t for the good quality and customer service, like most successful businesses. While they produce great quality work and have a quick return on all orders, their success has been based off their prices and customization.

“Pricing is why people buy from us, customization is why people refer us,” Robbins says when describing his company’s success. “No-one offers the customization to arcade games, and that’s where the success is at.”

He can customize any order as no one wants to have the exact same machine as someone else — they want their own, unique design. Custom Multicades offers classic game packs in orders of 60 and 412 and traditional game packs in 750, 1,162 and 2,100. Some of the common custom requests are UL/UK house divided, Maker’s Mark, Pink Floyd or half Pac-Man and Ms. Pac-Man. Robbins glues and screws each piece together by hand and ensures that every machine is above par.

JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 25

When you walk into the shop, you’re greeted with saw dust and nostalgia. You can’t help but be drawn in the direction of the original Donkey Kong Arcade machine in anticipation to hear the sound of the start up. You’re enamored by the line of bourbon barrels lit up with colors showcasing their arcade theme. Meanwhile, Robbins is busy working on the CNC machine, customizing his upcoming order and tinkering away on his next project.

The multicades start at $900 each, which is a massive discount over what you’d pay in a retail store for the same machine.

Purchasing direct from the manufacturer is always a bonus. More information can be found at custommulticades.com. Robbins can be reached for questions and orders at 502-494-6619.

(502) 528-3741 725 Speckman Rd Louisville, KY 40243 26 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

DECEMBER CROSSWORD PUZZLE ACROSS 1. In thing 4. Cherry leftover 8. Dances to jazz 12. White alternative 13. Surfing need 14. Cinema sign 15. So far 16. Served perfectly?

17. Claim innocence 18. First name in rock 20. Salon job 21. Engine attachment 23. Pull strings?

25. Pays to play 27. Down, so to speak 28. Cause of some aches 31. Surround-sound device 33. Middle of the road?

35. Capsule 36. Big rig feature 38. Unbending 39. Rose petal oil 41. Form of pachisi 42. Face-to-face exams 45. Three-toed animal 47. Become dull 48. Brouhaha 49. In vitro fertilization (abbr.)

52. Proctor's call 53. In addition 54. Not even a little 55. Dispatch, as a dragon 56. Bit of fowl language 57. Golfer Brewer

DOWN 1. Children in a school?

2. Sailor's assent 3. Couldn't stand 4. Kind of team 5. Fiesta fare 6. Olympic activities 7. Club ___ 8. Make shadowy 9. Yoked pair 10. Spare parts?

11. Eye problem 19. Impolite look 20. Less civil 21. Diary fastener 22. Suspicious of 24. Aries, for one 26. Religious factions 28. Estimating, ___ out 29. Installed, as carpet 30. Annul 32. Meal source 34. East Timor's capital 37. Campaign part 39. Hangout for tomcats 40. Add to the pot 42. Makes a pick 43. Hand support 44. Michigan college or its town 46. Drama class item 48. Drain, in a way 50. Word used in directions 51. Fishing gizmo

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For the answers, visit our Facebook page, www.Facebook.com/JeffersontownMag

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WE MEAN BUSINESS. The Chamber Jeffersontown proudly serves the local business community by offering a variety of events and programs to promote education, professional development and business growth.

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Writer / Shannon Siders

Todd Bingham and Chad Wright met 10 years ago while working for a company in the franchising business, and recently teamed up to open a franchise of their own, Party Princess Productions.

The high-end character entertainment company provides characters of all kinds, including princesses and superheroes, for children’s birthday parties, corporate events and festivals.

“Being in franchising over 10 years, we’ve seen a lot of businesses that have gotten us excited,” Wright says. “But one of the things my wife always told me is we will not invest in a business we don’t believe in or would not utilize the product or service.”

Wright, who has a 3-year-old daughter with his wife Kelly, and Bingham, who has a 13-year-old daughter and 16-year-old son with his wife Cindy, latched on quickly to Party Princess Productions, because they knew it was a business they and their friends would use.

“People may not spend money on themselves, but they’ll go hog wild on their little kid to have a great party, a great experience,” Wright says.

“Party Princess Productions fit an area where we didn’t think there was saturation in the market, we felt there was an opportunity here, and the cost was right,” Bingham adds.

The duo, who came across several appealing franchises over the years, was excited to finally collaborate on a business of their own, and opened shop in Jeffersontown last May. Bingham, a Jeffersontown resident, knew the area was a good place to do business and liked its central location. The pair wanted an office space that was easily accessible and settled on an office at the corner of Taylorsville Road and Six Mile Lane.

“The area is really booming,” Bingham says.

“I’ve lived here 10 years now, and I really

like the people in the community. People here do business with people who are in J-Town. They’re pretty loyal to people who live, work and are from the J-Town area, and I like that.”

The comfort and safety of the performers coming by the office to pick up and drop off costumes was also important.

“Since we’re dealing with a lot of high school aged or younger individuals, we wanted to make sure it was a safe place,” Wright says. “We looked at a lot of industrial spaces, but they were poorly lit.

Here you have a lot of establishments that keep the parking lot relatively busy, and it’s well-lit.”

The franchise was appealing to Bingham and Wright because they can manage the business while still having time for their families and other projects.

“Plus, it’s a pretty fun business,” Bingham says. “We get to talk to parents quite often after the fact, and we hear mostly the good, which is unique.”

Wright works as director of franchise development for another company, but Bingham shifted his efforts to Party Princess Productions full time as the business started to take off.

“We work days, nights, weekends to try to get the word out, to let everybody know

30 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

we’re here, we exist and the service we provide,” Bingham says.

Party Princess Productions employs about 20 contractors locally to serve as performers, many of whom are from the Youth Performing Arts School (YPAS). Some of the cast members have previously worked for Disney’s college program, and word of mouth has continued to grow the pool of performers organically.

Todd Bingham

Chad Wright

“The acting community, just like J-Town, is very close-knit, they all know each other,” Bingham says.

Through just five months of operation, Party Princess Productions has provided performers for more than 50 local events and parties, with the uptick in corporate business fueling brand recognition that has led to more birthday parties.

A great deal of emphasis is placed on making sure the performer really looks like the character she or he is portraying, down to the eye color.

Some performers even utilize colored contacts to be more versatile.

All the costumes are shipped from the business’s Anaheim, California, headquarters. Two former Disney employees make the high-quality costumes and wigs worn by the performers, and the franchise provides training videos on how to do makeup for each character. There are also restrictions around jewelry and nail polish to make the performers look as authentic as possible.

The popularity of a character is usually fueled by a movie release, and top-requested characters so far have included Disney princesses Elsa, Cinderella, Moana, Belle from “Beauty and the Beast,” Tiana from “The Princess and the Frog,” and Ariel from “The Little Mermaid,” as well as characters like the Red Ranger from “Power Rangers.”

Live young at ASCSeniorCare.com JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 31

“When the character shows up, it’s typically a surprise for the birthday kid,” says Bingham, who said the sweet-spot is children ages five to seven. “They make a big to-do about the birthday kid. They introduce themselves as the character and really play the character.”

Performers engage in an interactive story time, telling the story of the character they’re portraying and often lead a sing-along.

“We employ mostly musical theater majors, people who have been involved with musical theater or otherwise have strong vocal ability,” Bingham says. “They really can belt out the song or songs associated with the story. We feel that really separates us compared to some of the competition.”

The character leads the singing of “Happy Birthday” and can serve the cake and ice cream to those in attendance if requested.

Other activities such as face-painting, crafts and princess or superhero training can get the children interacting with the character throughout the party.

Before a party is booked, Bingham or Wright speaks with the parents to set expectations and determine the performer’s arrival time.

“We do pay attention to the very small details,” Bingham says. “We really want to make the party special for the kid. We want them to really believe this is the actual character coming to their home to perform for them.”

Parents or organizations interested in booking Party Princess Productions for an upcoming event can call 502-443-1711 or visit louisville. partyprincessproductions.com for more information.

As for the future, the duo plans to continue growing the business in Louisville and beyond.

“I would love to be a household name in the area that any family or company can say, ‘I want a character at an event and we know who to call,’” says Bingham, with Wright nodding in agreement. “Chad and I would like to expand the business to the Lexington area and other areas in Kentucky. There’s a need for other parts of the state, even Indianapolis, and I think that’s a very doable thing over the next three to five years.”

32 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

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ONE OF JEFFERSONTOWN’S MOST OUTSTANDING CITIZENS In addition to that, he wrote ads for many of the Louisville firms that patronized the newspaper. A 1916 article touting Carl Asa Hummel was born in Jeffersontown’s most prominent citizens Jeffersontown November 8, 1888 and noted his “pleasing personality” and that he was one of the area’s most outstanding took an active interest in the town’s welfare. citizens. He was educated in Jeffersontown’s He was an officer and taught Sunday School common school and later graduated from at the Jeffersontown Methodist Church, and Bryant & Stratton Business School in book- he was a member of the Masonic Lodge, keeping and business practice. He took a Odd Fellows and Modern Woodmen of correspondence course in architecture and America fraternal orders. He also served served four years as a draftsman for Balke & as trustee for the Jeffersontown school Co. Iron Works in Louisville, later becoming district in 1930 and was instrumental in head draftsman. the organization of the Jeffersontown Community Fair.

In 1913, Hummel was hired as bookkeeper and advertising manager for The Hummel’s primary claim to fame early on Jeffersonian newspaper on the town square. was for his work at The Jeffersonian. By Writer / Beth Wilder, Director Jeffersontown Historical Museum

1918, he was co-publisher along with T.R. Jones, becoming publisher in 1945. In 1951, he sold his interests in the paper to Tommy Jones, although he continued to work as editor for the paper until 1959.

By the 1940s, he was a stockholder and director of the Jeffersontown Food Locker Plant on College Drive. He was also chairman of the Jefferson County Good Government Committee, which sought to maintain the highest efficiency in the county police department by encouraging the public to respect the law, cooperate with the police and “get acquainted with the patrolmen in your neighborhood. Let them know you are behind them.” He eventually served as Jeffersontown Police Judge.

34 / JEFFERSONTOWN MAGAZINE / DECEMBER 2017 / JeffersontownMag.com

HUMMEL’S PRIMARY CLAIM TO FAME EARLY ON WAS FOR HIS WORK AT THE JEFFERSONIAN. BY 1918, HE WAS CO-PUBLISHER ALONG WITH T.R. JONES, BECOMING PUBLISHER IN 1945

Hummel began working as secretarytreasurer for the Jeffersontown Water and Sewerage Commission in 1942, and he was part of the board that helped create the “new” $368,000 disposal plant that was located off Chenoweth Run Road, as well as a larger water line along Taylorsville Road to assure the growing population of ample water.

After Carl completed his 40 years’ service as editor of The Jeffersonian in 1959, he devoted full time to the commission as general manager. By 1967, Hummel had semi-retired, although he still continued his job as secretary-treasurer and “general flunkey.”

Carl married Anna Weibel in 1914. She was in failing health for many years and unfortunately passed away in 1952.

At the time of his own death, Carl left behind another wife, Lula, and three children: Elizabeth, Sarah and William.

They resided in the lovely two-story home ,which still stands at 10522 Old Taylorsville Road.

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Carl Hummel passed away in 1968 at age 81, having lived a long and full life as one of Jeffersontown’s leading citizens.

According to a 1967 Jeffersonian article, “Carl is one of many people who can’t retire. Forty years as an editor, 25 years as a utility official and as many years in civic affairs just won’t allow a man to sit at home all day.”

It is because of men like this, who have devoted themselves so deeply to every aspect of life in Jeffersontown, that our city has grown and prospered over the years, and we are grateful for the service and dedication of each and every one of them.

JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 35

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JeffersontownMag.com / DECEMBER 2017 / JEFFERSONTOWN MAGAZINE / 39

$2000 Off New Walk-In Tub* $1200 Off New Bath or $1500 Off New Shower System*

*Minimum purchase required. Professional installation included. New purchases only. Discount is applied by sales representative to contract retail list price at time of in home execution of contract documents. Not valid with any other advertised or unadvertised discounts or promotions. Limit of one discount per purchase contract within any 10-day period. Offer expires 12-31-17.

10809 Bluegrass Parkway

(800) 636-3212