Middletown Magazine February 2019

FEBRUARY 2019

MAGAZINE

MY SOUTHERN HOME Middletown Resident Kimberly Greenwell Talks Excitement of New TV Show Airing This Spring

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MY SOUTHERN HOME: MIDDLETOWN RESIDENT KIMBERLY GREENWELL TALKS EXCITEMENT OF NEW TV SHOW AIRING THIS SPRING

There is no place like your home sweet home. Whether you’re looking for a new home or need tips on renovating your home, “My Southern Home,” television show is your home coach. The show airs in Louisville, KY on CW 58 Sunday at 10 am. and in Nashville, TN on MYTV 30 on Saturdays at 10 a.m. A new show will begin airing in Lexington, KY on April 2019. The show is created, hosted and produced by Kimberly Greenwell and features information from builders, contractors and home improvement vendors.

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FEBRUARY WRITERS

Angela Partee / Carrie Vittitoe Mallory Wright / Sarah Showalter

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6 Frances Yates Reflects on 33 Years

20 Hurt & Healing: Local Senior &

as Head Dietician at Eastern High School

10 SkuVault Is Fast Becoming a Major Player in the E-commerce World

15 February Crossword Puzzle 17 My Southern Home: Middletown

Cancer Survivor Is Helping Other Patients Through Toiletry Drives

23 Business Spotlight: Blue Halo Med Spa

26 A Hometown Dream: J-Town

Resident Kimberly Greenwell Talks Excitement of New TV Show Airing This Spring

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4 / MIDDLETOWN MAGAZINE / FEBRUARY 2019 / atMiddletown.com

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worked with her to serve both breakfast and lunch to students. While Frances finished breakfast, her staff would begin lunch preparations. Lunch began at 11:00 a.m. and finished at 12:15 p.m. Cleanup continued until 2:00 p.m., although Frances’ rule for the kitchen was to clean as you went so that it wasn’t so overwhelming at the end. During her many years at Eastern, the cafeteria routinely earned a 98 percent rating on spot health department inspections. The floor stayed so pristine, Frances would swipe it with her hand to show just how clean it was.

When students came into the cafeteria for lunch, Frances made sure there were plenty of options to choose from.

“On one end, we had a salad bar with 52 items,” she says. “We had pizza and french fries on the other end with a vegetable and dessert. On the next line, we had spaghetti and meat sauce, salad, rolls and dessert.”

There was usually a fourth line with fried chicken or sandwiches.

“They gave them a lot of latitude close to when she was retiring with the menu. It got to the point when it was almost like Golden Corral,” Bob says.

Writer / Carrie Vittitoe

Frances Yates (93) of Middletown started working in the food service business when she was just a teenager. At 14 years of age, she helped her parents run Chick Inn and the Pine Room, both of which were located on River Road near her home.

“I just liked the people. didn’t work for the money,” she says. She brought carryout orders to patrons waiting in their cars.

It was at the Pine Room that Frances eventually met her husband, Chester Sr., when she was 18. They married and had their first son, also named Chester.

After their second son, Bob, was born, the family moved to Middletown. When Bob was in elementary school, a friend from church began asking Frances if she’d like

to work in the cafeteria at Eastern High School, which was founded in 1950.

“I substituted for six months, and then they hired me,” she says.

As the head dietician, she was able to create the menu of what the students were fed for both breakfast and lunch.

“A lot of times I didn’t know what I was gonna serve that morning,” she says.

She would arrive each day around 6:00 am to prepare coffee and start biscuits from scratch. As the morning progressed, she would begin to make apple or cherry pies, which were frequently the desserts of the day. Some Eastern students would often come in to help Frances.

Frances had a staff of 11 people who

Both Bob and Chester Jr. attended Eastern during Frances’ tenure there, although they didn’t always love having their mom in the building.

“When I got in trouble at school, she heard about it before I ever got home,” Bob says.

“They didn’t go through my lines,” Frances says. “They didn’t want special attention.”

Bob’s friends, on the other hand, made a beeline to Frances.

“They knew they’d get a lot more food if they went through mother’s line,” he says.

In addition to food preparation, Frances had to complete the necessary paperwork to order food and keep track of monies.

“I had an awful good bookkeeper,” she says.

6 / MIDDLETOWN MAGAZINE / FEBRUARY 2019 / atMiddletown.com

“When she took over as dietician, almost every lunch room in Jefferson County was losing money,” Bob says. “It’s not a very profitable part of the school. She brought hers up to be solvent and kept it that way until she retired.

Frances knew the power of bacon grease and butter to flavor foods so that she could get a lot of mileage out of what her staff cooked for students. But Frances and her kitchen staff didn’t just feed the students and teachers. Frances says one time the local health department arrived, and she asked if they’d like anything for breakfast.

“They said, ‘Yeah, what do you have?’ I said, ‘Well, we’ve got biscuits and gravy, sausage, scrambled eggs, cereal, sweet rolls and orange juice,” she says.

The cost for this hearty breakfast was 90 cents.

them all. Also on the menu was mashed potatoes, gravy, dressing, green beans, yeast rolls, cranberries, Jello salad and pumpkin pie.

Bob remembers when a student prank brought Frances more mouths to feed.

“Some kid had a firecracker and dropped it in the toilet or something,” he says.

“The arson squad came over because they thought it was a fire, and she ended up feeding the arson squad.”

“You waddled out of there,” Bob says.

Frances and her staff put on an annual Thanksgiving dinner the likes of which were unknown for a school cafeteria. They cooked 36 turkeys, and Frances sliced

Local senior citizens were invited to partake of the Thanksgiving meal at Eastern High School. Even when Bob was long graduated and working, he would invite colleagues to his mother’s Thanksgiving meals at the school.

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Even though managing the cafeteria and feeding over a thousand students every day was a challenge, Frances had a good time. She has a photo of herself in a Halloween costume with one of the four principals she served under and points out her mason jar lid earrings.

“Ask me if I went through the line that day,” Bob says.

Frances was always a diligent worker, even when she was a teenager in food service.

“When you finish one job, you ask to do something else. I asked so much, [my boss] said, “Oh, hell, Frances. Do whatever you see,” she says.

And so she did. Her work ethic and dedication inspired others who worked with her, including six individuals who went on to become head dietitians at other JCPS lunch programs.

In 1984, when Frances retired after serving 33 years in Eastern High School’s cafeteria, Bob thought her dedication needed to be recognized.

“She had been there for such a long period of time,” he says. “I thought her contribution to the school was no less important [than the principals and teachers who had been recognized].”

He wrote a letter to Donald Ingwerson, JCPS superintendent at the time, requesting that the Eastern High School cafeteria be named after his mother. In his letter to Ingwerson, Bob wrote: “I feel that her record more than speaks for the devotion to the Jefferson County School System but, more importantly, shows her genuine concern for the students.”

Along with her sons, Frances is considering establishing a culinary arts award for a graduating Eastern High School senior. At this stage of her life, Frances doesn’t cook much, although she very much enjoys going out for a meal. After her many years of cooking for others at Eastern High School, she can appreciate someone serving her.

8 / MIDDLETOWN MAGAZINE / FEBRUARY 2019 / atMiddletown.com

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FEBRUARY 2019

SKUVAULT IS FAST BECOMING A MAJOR PLAYER IN THE E-COMMERCE WORLD Writer / Mallory Wright

Our area is full of companies. Companies on the rise, companies rebuilding from a hard hit and companies struggling to stay afloat. Among these companies, the east end houses many mom and pop shops, enterprise level health care facilities, midsize industrial equipment farms, boutiques.

You name it and we have it. But what we also have that many people aren’t aware of is a company established and created to help other companies —SkuVault.

SkuVault, a warehouse management system, rebuilt from the ground-up on Microsoft’s Cloud and catered towards eCommerce companies, SkuVault’s product was created and branded in late 2011 and launched to

market in 2012. The goal of SkuVault was to create a system that sellers would love and was simple to use. They empire business to business and business to customer companies to optimize their operations at a fraction of their cost. Some of the features of this software include reducing out of stock errors with quality control, simplifying the picking process for warehouse workers, streamlining purchases and lessening time spent on physical re-allocation of products.

The main pain points that many large warehouse companies experience, SkuVault strives to alleviate. And the brains behind this business started right in our backyard.

Growing up in Louisville, Kentucky, Andy Eastes was one of the “Highlands/ Skateboard kids” as he called himself. When FEBRUARY 2019

he was in middle school, Eastes and his best friend Matt Kubancik, were always on the prowl for avenues to make money. They would raid their parents’ attic and their friends’ parents’ attic always looking for the next hidden gem they could sell. Once they exhausted their options of attics to rummage through, they would hit up the neighborhood yard sales. The saying, “One man’s junk is another man’s treasure,” hit home for them from a business perspective and the two young men were climbing the entrepreneurship ladder quickly.

Over time, Eastes and Kubancik took their browsing abilities to the next level by going to outlet stores. It was there that the idea of their business started to take off and they found a mentor who helped them

with their very own start-up business, Street Moda. They evolved from bargain shoppers to account holders with companies and dealing with vendors.

Near the end of high school, Eastes was still working the side business but knew college would require his undivided attention. Kubancik continued to manage the business and had attempted to build a custom system for better efficiency but needed some assistance. Eastes was now attending the University of Louisville Speed School for Industrial Engineering where he started learning how to develop custom software solutions for manufacturing companies. Companies consistently were facing the common challenge with their warehouse items and organizational structure — a lack thereof an operating system or software that could speed up efficiency. It was then that Eastes, Kubancik and now Slava Ivanyuk combined forces to build a product — a warehouse management system.

Something that they realized they needed and many others would desire.

Since then, SkuVault has grown from a startup of four in a 50-square foot closet of a partner company to a thriving and growing business of more than 70 fulltime employees in an 8,500 square foot building in the east end. In 2017, they had a 44.12 percent increase in revenue and received an average satisfaction rating for support of 91.8 percent. Eastes now serves as COO, Ivanyuk as the CTO and Kubancik is actually a client of SkuVault. Their business reaches across five continents, 41 countries and 326 cities. Last year alone, SkuVault closed 67 deals with 66 of those deals being closed with a handshake.

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Six years since they have opened their doors, the company has continued to evolve. They have launched their first local marketing campaign in efforts to gain relationships and customers here in the local area. When attending conferences and events across the globe, most people are perplexed to hear about SkuVault being located in Kentucky.

‘Wait, you’re a software development company in Kentucky? Shouldn’t you be in Silicon Valley or something?’ Is the common question faced to Eastes, with his response quickly being “No, we’re a logistics company creating custom solutions located in Louisville, Kentucky,” unto which many people understand that statement much better.

Eastes enjoys that most of his time spent is now with the customers and clients as opposed to behind closed doors like most COO’s. He’s proud to say that their company, “Provides the right tools for success for other companies.”

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SkuVault harbors a loyalty to their customers that exceeds expectations, taking an active role in helping to develop their customers’ business with them.

SkuVault is reaching beyond the realm of satisfaction with their clients. As stated on their company website, “SkuVault harbors a loyalty to their customers that exceeds expectations, taking an active role in helping to develop their customers’ business with them.”

This type of service isn’t achieved by one individual but by a company that stands together on their core values and their efforts to make an impact locally. One of the ways they’re doing this is their commitment to working with TechHire — the Obama administration’s initiative to connect middle-class Americans to technology jobs. They’re doing this by hiring locally, partnering with YMCA Safe Place and Dayspring Community Living and participating in Louisville GLI, Code Louisville, YEC and Endeavor Louisville.

Even through all the involvement and growth of SkuVault, when you ask Eastes what makes him most proud, it isn’t the client list or even the achievements. But the company and culture he has helped create. He doesn’t reference his employees as employees but as teammates. He believes the way he treats his teammates is a “direct reflection of how they will treat clients and how they will welcome strangers inside their building.” His goal for 2018 is to build and foster more relationships here locally in Kentucky and in Louisville.

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FEBRUARY CROSSWORD PUZZLE ACROSS 1. Budding socialite 4. Inconclusive 8. Foot division 12. Word of support 13. One with a glazed look?

14. Something to walk on 15. Playing pieces 16. Do some cutting, maybe 17. Aspen forecast 18. Adversary of Bugs 20. Shared airs 21. Chesterfield, e.g.

23. Outlet 25. Old hat 27. “___ cheese!”

28. Top secret?

31. Some jazz ensembles 33. Sauce for falafel 35. Is in the past?

36. Conned 38. Knuckleheads 39. Dentist’s request 41. Part of a schedule 42. Sight-related 45. Muslim legal adviser 47. Dear companion?

48. Vapor 49. Mariner’s direction 52. Nurse’s offering 53. Club choice 54. Bossy bellow 55. Archer of myth 56. Hardly Mr. Cool 57. Fix the rent?

DOWN 1. Three Gorges project 2. Good looker?

3. Fund-raising events 4. Bullet on an agenda 5. Bona ___ (credentials) 6. Plays footsie, perhaps 7. “Are we there ___?”

8. Focus of debate 9. All alternative 10. Congeal 11. Wields an ax 19. After the deadline 20. Wood nymph 21. Put aboard 22. “Jaws” craft 24. Bit for a stable diet?

26. Behavioral principle 28. Venus or Serena 29. Passionate about 30. Essence 32. Sorry 34. Throng 37. Reserved 39. Electrician’s concern 40. Hearsay 42. Erstwhile 43. Christmas tree?

44. Hawaiian root 46. Manage without assistance 48. Shark sighting, often 50. Dr. No, to 007 51. Post-breakdown need

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For the answers, visit our Facebook page, www.Facebook.com/JeffersontownMag

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Producer & Host Kimberly Greenwell

MY SOUTHERN HOME Local Producer Kimberly Greenwell Talks Excitement of New TV Show Airing This Spring Writer / Angela Partee . Photographer / Patricia Longmire

here is no place like your home sweet home.

Whether you’re looking for a new home or need tips on renovating your home, “My Southern Home,” television show is your home coach. The show airs in Louisville, KY on CW 58 Sunday at 10 am. and in Nashville, TN on MYTV 30 on Saturdays at 10 a.m. A new show will begin airing in Lexington, KY on April 2019. The show is created, hosted and produced by Kimberly Greenwell and features information from builders, contractors and home improvement vendors.

Greenwell, originally from Bardstown, KY, resides in Louisville. She is a graduate of Eastern Kentucky University. After graduation, she worked for Landmark Community Newspapers for a year and a half, then worked for WAVE-TV 3 for seven years. She was recruited by Borrell Associates to be an interactive media consultant. She helped television stations launch their internet ads. She also taught their interactive ad platforms and helped them sell ads. It was work that prepared her for her own show.

“Basically, all that background has enabled me to do what I have been doing right now,” she says. “I would never have thought back then that I would have my own television show. It wasn’t something that was in the front of my mind.”

During the time she worked at Borrell, the market fell out of the industry. She was laid off. While she was laid off, she decided to start her own company, KAG Media Consulting, LLC. Around 2011, she landed a contract with the Home Builders Association of Greater Louisville. She

helped them with member-to-member marketing, advertising and public relations for their big events – Homearama and the Home, Garden and Remodeling Show.

Meanwhile, WBNA 21 was looking for a home show host.

“Towards the end of 2014, out of the blue, I got a call asking if I wanted my own television show on WBNA-21 in the home industry,” Greenwell says. “And I was like, ‘Of course I do!’ It kind of fell out of the blue but everything that I had done up to that point made the position for me. So, I started meeting with WBNA-21 and we came up with the name “Your Kentuckiana Home.” I basically started the show from the ground up for them. The first show of “Your Kentuckiana Home” aired in April 2015. Last summer, some creative issues prompted Greenwell to go to the general manager to express her interest in managing

the show and he agreed.

“So basically My Southern Home was born,” she says. “Your Kentuckiana Home” stopped airing in July of 2017 and the first episode of “My Southern Home,” under my company’s ownership (KAG Media Consulting, LLC) and my leadership began in August 2017.”

Southern in the show’s title refers to the region.

“What was cool, the Friday before the first show Vinny Barber with the Barber Cabinet Co., called me and said, “Hey, would you be interested in bringing the show to Nashville and Lexington? And I said yes, I would, so before the first show had aired I had expanded already,” Greenwell says.

“It took me a while to get to those markets because at the same time I was launching My Southern Home, I was also starting the first reality television show that aired in Louisville, called Renovating Kentuckiana.

“It was the first reality show which aired in Louisville that was shot at our station about home improvement. The beginning of this year I had an hour block of home improvement television that was all mine.

The first from 12 to 12:30 was My Southern Home, the second from 12:30 to 1 p.m. was

FEBRUARY 2019

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The off-camera relationships transform into on-air ease.

responsibility is to ask the right questions to help them tell it.”

“I make it a point before we go on camera to talk to clients about what they want to talk about,” Greenwell says. “So, they kind of know, we’re talking about things that they talk about every day. My goal is to help them tell their story.”

Greenwell wants to help people renovate.

She says there are little things that can be done to satisfy the craving for something new. For example, she suggests buying a brand-new shower curtain and some towels ($50). It completely changes the bathroom, giving you something new.

The goal is for the Lexington show to start in April 2019. The Louisville and Nashville shows’ new season will start March 2019. The show runs two seasons a year: Spring is March, April and May and Fall season is September, October and November. Reruns of the previous season are aired in the summer.

“I am so proud of my show,” Greenwell adds. “I am so happy this opportunity has Everyone who is on the show pays to be on been given to me. I am just grateful that it. In Louisville and Nashville, 12 companies She urges people to build a home — cost is I was able to create this kind of program. the same as an existing home. are profiled. Sometimes it is more than12 I want people to watch the segments and because companies may split up their take something from it that is going to help segment with builders and remodelers.

“New construction is something we talk about their lives a little bit.”

Greenwell tries to arrange the show so that often on the show,” Greenwell says. “When competing businesses don’t follow each you think of buying a new home, and I even other. Each client’s segment is their time to do this, you always think of an existing home. shine, she says. Greenwell’s favorite thing You don’t think of building your home. You about producing the show is helping her think it is too stressful or you think it’s this clients tell their story and helping them grow or you think it’s that. You think you need all their business. this money and you don’t. You need the same amount of money that you need to buy an “I always tell my clients, this is your existing home. It’s just a different type of loan. opportunity to tell your story,” she says. “My And lots of companies make it easy for you.”

FEBRUARY 2019

Hurt & Healing LOCAL SENIOR & CANCER SURVIVOR IS HELPING OTHER PATIENTS THROUGH TOILETRY DRIVES Writer / Angela Partee

Good housekeeping facilitates good health.

A clean, sanitary environment is especially important to families caring for a child receiving treatment for cancer. However, maintaining a stock of household products and cleaning supplies can be elusive to caregivers who are busy monitoring and managing their child’s health care. Jace Hurt, who was treated for cancer in 2015-2016, knows the importance of a clean home to minimize risk of infection to the patient.

He also experienced the thoughtfulness of others who provided household products to his family. So, he decided to help other pediatric cancer families in a similar way.

Hurt collected household products and distributed them at the University of Louisville Pediatric Oncology Unit last December. He plans another collection drive this fall.

Hurt, a high school senior, began his

journey with cancer in 2015 when he discovered a little knot on the side of his face. He was diagnosed with Hodgkin’s Lymphoma. He received chemotherapy and is currently in remission. The diagnosis was a defining moment.

there. You never expect the doctor to say, ‘hey your child has cancer.’ It was hard. I have three other kids. I had a grandbaby on the way. My oldest daughter was living at home too, so there was a ton of stuff going on.”

“During the time I was going through It was during chemotherapy that Jace chemotherapy I was humbled,” he says. noticed a need common to pediatric cancer Teresa Hurt, his mother says he is doing great. patient families. He says his mother’s friend had brought them household items such as “He did really good with chemotherapy,” wipes, toilet paper and more. she says. “He had rounds December 2015 through March 2016. His chemo was “That was helpful to us, more than other pretty aggressive.” types of donations I’ve gotten because my mom didn’t have to stress about going to He received treatments three to four days a the store and getting all the stuff that she week in the outpatient clinic. Some sessions needed to get,” he says. “Some of it was were short, while other sessions would run needed for my treatment in the house like from 7 a.m. to 3:30 p.m. Teresa says it was the clean-up wipes to make sure everything very stressful. is clean and I’m not getting sick while I go through chemo. It was very helpful.”

“It’s an emotional roller coaster,” she says.

“You see all these ads, like for St. Jude and Teresa echoed Jace’s feelings of gratitude for you feel compelled to give $10 here, $25 the household items.

FEBRUARY 2019

“I had a kid at home getting I-V fluids, and I was trying to learn how to be a nurse,” she says. “I had no clue what I was doing. You got this guilt, you got other kids that you have got to take care of, and I just didn’t have time. So many times, I thought I am so glad I have this. Other people from my work would drop things off and a lot of the things were household things and he remembered that, and he was like, ‘Mom, you know what, that is something the hospital didn’t provide. The volunteers always came through and made sure I had stuff, but nobody was really looking out for the moms. I saw that helped you a lot and I want to see if I can do a fundraiser where I can help the parents of kids that are going through cancer treatments so that they can spend more time with their kids.’”

Jace Hurt

The toiletry drive is a prescription for the stress caregivers experience.

“The term is caregiver strain,” Teresa says.

“It happens to a lot of people. The type of thing where they get overwhelmed. It is a little special in the Oncology Department because you never know how many days your child has, and you don’t want to leave that baby’s side to go home and get toothpaste. Many times, we would see parents come into the Oncology Unit and you could tell they haven’t washed their hair.

They probably couldn’t go to the store.”

Last year, Jace set up the items by the nurses’ station in the Oncology Unit for people to take what they needed. The items were available for a week or two. He had intended to give a basket of supplies to at

Having cancer taught me to fight. It showed me that there is hope in the toughest times.

Free, in-home design consultations and estimates!

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least 50 families, but they didn’t receive enough donations.

Jace is planning on conducting the drive again soon.

Teresa says Jace is a better person because of his experience with cancer.

“I’m really proud of him,” she says. “I love him. I see God in him. I am just excited for the man he’s going to become. I look at him and I respect the person that he is. He just wants to help people. I am proud of him. I really am.”

She’s grateful for all the help they have received.

“Even the little gestures people did, it really helped out more than people understand,” she adds. “It put a smile on everybody’s face. We had a ton of community support and I will never be able to pay anybody back for it. I just want to say thank you.”

Since he is a senior, Jace realizes that this would be his last opportunity to operate the drive, but he would love to see the drive implemented as one of his high school’s annual drives. Outside school and work, his other interests include playing basketball, video games and fishing.

He plans on attending college and pursuing a career in engineering. Right now, he is focused on engineering support for pediatric families. He offers encouragement to pediatric patients.

“I would remind the child of the strength they have and of the beauty in their fight because through their fight they are building strength and character,” he says. “And just from battling cancer they have built the strength to get through anything.”

He advises parents of pediatric patients to take time to care for themselves. He shares insight with those who want to provide support to the families.

“My message to anyone wanting to offer support to families affected by pediatric cancer would be to keep in mind that these families put a lot of stress, time and money into maintaining a child’s health,” Jace says. “When you’re looking for the best way to offer support think of some things you could do that would make the family have to worry less about either of these things.”

He also reflects on the lessons learned from his fight with cancer.

We had a ton of community support and I will never be able to pay anybody back for it. I just want to say thank you.

“Having cancer taught me to fight,” Jace says. “It showed me that there is hope in the toughest times. My health has taught me to dream bigger than I ever thought was possible before.”

FEBRUARY 2019

BLUE HALO MED SPA 8104 Old Bardstown Road 502-690-6029 bluehalomedspa.com/liposuction

From the moment you step inside Blue Halo Med Spa, you embark on a journey of pampering and internal wellness. Since opening in 2015, the medical spa has focused on results-oriented, minimallyinvasive surgical procedures and treatments to restore the youthfulness of a person’s body, face and overall health.

“We try to treat our customer’s mind, body and soul, the whole person,” says Owner Rhonda Hatfield.

In addition to offering massages, facials and other treatments, Blue Halo’s qualified staff can provide state-of-the-art AquaShape® by body-jet® Water-jet Assisted Liposuction treatments. The process is used to remove pockets of stubborn fat that are difficult to address through diet and exercise, using a water stream that disconnects fat cells from the body.

Compared to traditional liposuction procedures, water lipo can offer even more results and shorter recovery time, with fewer side effects. The fat cells can even be implanted in other parts of the body in place of artificial fillers. Patients are not put under general anesthesia, which also helps alleviate some of the risks that come with traditional lipo treatments.

“Dr. Penne-Casanova is very much an artist,” says Hatfield, who has undergone the water lipo treatment herself. “He has a lot of experience and knows how to mold and contour the body for the best results.”

Hatfield always stayed away from fitted dresses, even when she was at her most fit, because scoliosis caused a curve in her spine that left the sides of her back uneven.

“It wasn’t a big deal, but I didn’t realize how much better it made me feel until after I did the procedure,” Hatfield says. “After the doctor did the fat transfer and contouring, I feel comfortable wearing fitted clothing now.”

The confidence Hatfield regained from the procedure is something that has fueled her desire to help others look and feel their best.

“If you look better, you feel better,” she adds.

Before committing to the treatment, customers are invited to sit down for a private, free consultation to discuss the risks and rewards of water lipo in a no-pressure environment. Pricing is affordable but depends on the areas to be treated.

“The water lipo is the best device on the market if you’re doing any kind of fat transfer,” Hatfield says.

Procedures are performed by Dr. PenneCasanova, a board-certified doctor trained on the most advanced aesthetic and cosmetic procedures using the finest equipment.

FEBRUARY 2019

Blue Halo prioritizes health and safety. All of their tools are sterile, and Hatfield invests in disposable, one-time use products when she can.

Anyone interested in learning more about water lipo is invited to an information session on February 12 at 6:30 p.m. at Blue Halo Med Spa’s facility at 8104 Old Bardstown Road in Fern Creek. For more information, or to schedule a free, private consultation, call 502-690-6029 or visit bluehalomedspa.com/liposuction.

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A HOMETOWN DREAM J-TOWN HARDWARE AND RENTAL OWNER HAS A SPECIAL CONNECTION TO THE STORE

Writer / Mallory F. Wright

The good thing about big cities is the small towns and suburbs. Louisville has several small suburbs, each individualized with their own character and their own feel.

Each one has their own local places to go to: the hole in the wall bars, the mom-andpop stores and the places that make you feel right at home. J-Town Hardware store has been one of those places for multiple generations in Jeffersontown.

When Brad Carson was 14 years old, a friend in his homeroom at J-town high

school who worked at the J-Town Hardware store told Brad how a remodeling was taking place, and that they might need an extra set of helping hands over at the hardware store.

Carson had always wanted to work at the hardware store. He tinkered with everything at home and learned to reverse engineer just about anything. He even told his principal that one day he would buy the hardware store. The next day he went into the store and told the owner he heard they were looking for help.

“Well, what can you do?” the owner

asked. “I use to hold cabinets up above my head to make sure they were steady to be installed,” Carson replied. That was enough to get Brad past the first round of “interviews” to work for the store. Over the coming weeks and months, Carson learned to install cabinets, tar roof, and paint buildings. At the end of the summer, he told the owner he would like to work there, officially. Just like before, the owner asked, “Well, what can you do?”

Brad replied, “I can hold cabinets, install cabinets, tar roofs and paint buildings.”

The rest became history.

26 / MIDDLETOWN MAGAZINE / FEBRUARY 2019 / atMiddletown.com

“HE CUTS UP WITH EVERYONE AND TAKES A TRIP DOWN MEMORY LANE WITH CUSTOMERS EVERYDAY. HE DOESN’T CONSIDER THIS WORK.” -JENNIFER CARSON-

Over the next 10 years, Brad spent his time learning everything he could at the hardware store that essentially became his second family. The store had been in business since the 1930s and was family owned. He knew the majority of the customers by name, just as the owners knew the workers personally. But after 10 years, it was time to move on and explore life. Brad left the hardware store and tried his hand at a couple bigger stores until finally beginning his career in construction sales. He was a natural salesman. He enjoyed his job, and he was very successful.

While building his career, Carson was also building his family. He originally met his wife, Jennifer, while they were both working at a local big-box store. Although it would take several years for him to convince her to marry him, Brad and Jennifer remained close friends. They shared their hopes and dreams for the future. Brad’s biggest dream was to have a family of his own and to own a hardware store.

Just as they say, time flies when you’re having fun, time really does fly when you’re busy, Brad’s job consisted of traveling weeks at

Make Valentine’s Day delicious!

a time. When he was in town, he spent all his time with Jennifer, and their sons, Alex and Jack. They lived a good life. Over the years, Brad would follow several websites for businesses for sale. In the summer of 2014, he answered a blind ad about a hardware store for sale. Imagine his surprise when he realized that the store for sale was the same hardware store where he worked his first job in high school. He immediately called Jennifer to share the news. She encouraged him to follow his dream. And on January 1, 2015, Brad’s life-long dream became a reality, J-town Hardware and Rental was born.

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Once becoming the new owners of the newly named J-Town Hardware and Rental, the whole family was able to work together, remodeling the store and making it their own. They were careful to keep the original building with the hardwood floors intact, that dated back to the early 1900’s.

J-Town Hardware and Rental is now run by both Brad and Jennifer, with the assistance of their sons, and about eight employees who they refer to as their family. In fact, both Brad and Jennifer say their hardware family is the most vital piece of the store’s success.

Even little Jack became essential to the store’s success. The first summer the store reopened under new ownership, Jack came to work with Brad almost daily. He began learning how to operate the cash register and the customers began to know Jack by name. People often come in the store and ask for Jack. He knows where everything is and remembers what people buy.

Jennifer likes to give Brad a hard time.

“He doesn’t really work,” she jokes. “He cuts up with everyone and takes a trip down memory lane with customers everyday. He doesn’t consider this work.”

But it is. The store is open seven days a week and Brad is there almost every day.

The store features local products first and foremost, followed by Kentucky brands and American-Made products preferably. They like to stand by their saying, “If we don’t have it, you don’t need it.”

J-Town Hardware and Rental is located at 10513 Watterson Trail or you can give them a call at 502-267-7406.

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ASCCare.com 28 / MIDDLETOWN MAGAZINE / FEBRUARY 2019 / atMiddletown.com

Middletown Market Valentine’s Edition Celebration Hall, 11711 Main Street in Historic Middletown

Friday, February 8 - 6-9 p.m.

Saturday, February 9 - 10 a.m. - 4 p.m.

Fantastic craft vendors, jewelry, wearables and more!

Find that special Valentine’s gift or accessory.

Treat yourself to a sweet dessert at the Friday night church-wide bake sale.

“The Lunch Counter” opens Saturday 11 a.m. where something good is always offered.

Remember to register for the hourly Door Prize.

Derby Edition Market Friday, April 26 and Saturday, April 27

Middletown Festival Market Friday, September 6 and Saturday, September 7

Holiday Market Saturday, November 30

For more information or booth rental, call 245-7889.

Follow us at www.middletownoutdoormarket.com and www.facebook.com/MiddletownMarket.

Sponsored by the First Baptist Church of Middletown

THE EASTWOOD VILLAGE

Winter Farmer’s Market 1ST & 3RD SATURDAY NOVEMBER - APRIL 11AM TO 1PM ARTISAN BREAD - HOMEMADE JAMS - EGGS - MEATS - CHEESES SWEETS - COFFEE- HANDMADE CRAFTS & GIFTS - FRESH VEGETABLES Inside the Eastwood Rec Center | 16300 Eastwood Cut Off Rd.

SUPPORT YOUR LOCAL FARMERS. SHOP LOCAL FIRST.

www.eastwoodmarket.com atMiddletown.com / FEBRUARY 2019 / MIDDLETOWN MAGAZINE / 29

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