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CarSnoop: New App Takes the Time & Stress Out of New Car Buying Writer / Jon Shoulders Photographer / Michael Durr
Cole Keesling knew as far back as 1997 that the traditional approach to car buying could be improved upon. He was determined to establish a service that could eliminate the hassle of long waits at dealerships, and backand-forth haggling. “I knew there had to be a better way,” says Keesling, who has extensive experience as a new and used auto sales manager and finance manager. “I started out a few years
ago by talking to people needing cars and getting information on their trade-in vehicle and then talking to multiple dealers on their behalf to get offers so they wouldn’t have to have that hassle. I did about 100 deals manually without any sort of app, and now we have our app, CarSnoop, that makes the entire buying process that much easier.” Users can stay home and download the CarSnoop app on their smartphone and enter details for the vehicle they wish to lease or buy. The app finds customers a range of new car offers from CarSnoop’s 2020 DIRECTORY AND RELOCATION GUIDE
exclusive network of Indiana dealers, who can then bid on the customer’s new vehicle need. It’s all 100% anonymous — dealers have no information on potential buyers beyond the city they live in, and as such, customers are not bombarded with emails and sales calls. After customers choose the right deal for them, all the necessary paperwork is prepared so that the customer only needs to sign and pick up their new car. Even those trading in their used vehicle can do so through CarSnoop’s hassle-free process,
