MAGAZINEJUNE 2022 TownePost.com NORTH INDY LAUNCH Welcome to North Indy Magazine COVER ME The Team at Brothers Floor Covering Looks Back on 70 Years of Local Service FIRST EDITION
INDIANAPOLIS LANDSCAPING EXPERTS GREENSCAPEGEEKS.COM | (317) 801-5833 | WE ARE SUSTAINABLE, CHEMICAL-FREE, AND ONLY USE NATIVE PLANTS. DESIGN | SOFTSCAPES | HARDSCAPES | FEATURES SCHEDULE CONSULTATIONA IT’S TIME TO SET YOUR CREATIVE SIDE FREE! Each week from June 13-July 29 All art making materials are included in camp cost! For ages 4-18, the Indianapolis Art Center’s week-long summer camps give you the chance to make art, make friends, and make memories. From pencils and paints to plaster and pixels, there’s so much to explore! Join us onsite or online for a summer to remember. Spots fill fast. Register today! Call 317.255.2464 or visit:
IN THIS ISSUE JUNE 2022 #THISISNORTHINDY FOR FRANCHISE INFORMATION, VISIT franchising.townepost.com TOWNE POST NETWORK, INC. 8800 North Street, Suite 117 Fishers, IN 46038 Phone/Text: 317-810-0011 A TOWNE POST NETWORK PUBLICATION For advertising information, contact: TOWNE POST NETWORK, INC. FOUNDER/CEO TOM BRITT 317.496.3599tom@townepost.com PRESIDENT JEANNE BRITT 317.810.0011jeanne@townepost.com PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL AUSTIN COPY EDITOR JON SHOULDERS PUBLISHERS MICHAEL & LINDSAY DURR 630.853.1142michael@townepost.com ANALYTICSREAL-TIME Scan the QR code to see this distributionreal-timemagazine’sreachandnumbers. KEY CONTRIBUTORS DESMOND NICHOLSON / SETH JOHNSON / SHAY MCCOY TOM BRITT / TRAVIS HINKLE / RYAN KENNEDY RENEE LARR / DANIEL WOODY / ASHLEY WITTMER 4 NORTH INDY LAUNCH Welcome to North Indy Magazine 6 CHANGING THE GAME Butler Esports Park Arrives This Fall 9 COVER ME The Team at Brothers Floor Covering Looks Back on 70 Years of Local Service 16 PALATE PLEASER From Sweet to Savory, Gallery on 16th Has You Covered 22 THE POWER OF PRINT How the Local Magazine Niche is Thriving in a Digital Media World 25 AMP-ING THINGS UP The AMP at 16 Tech Brings a Dynamic Culinary and Event Space to Indy 30 RESTORE AND REBALANCE Cereset Provides Sound Brain Solutions Gallery on 16th
WELCOME TO NORTH INDY MAGAZINE We hope this message finds you well, and we’d like to welcome you to the North Indy community. My wife Lindsay and I purchased the Broad Ripple Magazine about a year ago. The publication is part of the Towne Post Network, which is a franchise of hyper-local monthly publications that cover areas throughout the state of Indiana and into parts of Kentucky. We are extremely proud of the content we have published and the social following we’ve been able to curate over the past year. After a year of publishing Broad Ripple Magazine, we’ve decided to expand and rebrand to encompass a much larger area of Northern Indianapolis — hence the new name North Indy Magazine. Our goal is to broaden our reach and share interesting and compelling stories from all over Northern Indianapolis, including Broad Ripple, Meridian-Kessler, Butler-Tarkington, Windsor Park, Riverside and more. We want our publication to become a hub of local content that residents and business owners look forward to receiving every month. The North Indy community will consist of businesses and residential homes from as far South as 10th Street all the way North to 86th Street and will stretch from Michigan to Keystone on the East and West. The content we create covers a variety of themes including restaurants, artists, events, new businesses, nonprofit organizations and much more. We strive to tell stories that lift up our community and champion positivity and creativity. NORTH INDY LAUNCH AD SIZES $700 1/2 island 4.75" x 7.125" $840 4.75" $600 (+.125"PAGEFULLbleed) 8.125" x 10.625" $1,300 MAGAZINE 2022 RATES AVERAGEMEDIAN TOTAL PRINT DISTRIBUTION: Michael Durr - Publisher of North Indy Magazine REAL TIME ANALYTICS Scan this QR code to analytics which includes and social media monthly Two-page Business Spotlight One-page Business Spotlight PREFERRED Inside InsideStandAcrossFrontfromAloneBackMICHAELmichael@townepost.com FOLLOW AD SIZES & RATES 1/8 3.5" $275 1/4 horizontal 7.125" x 2.25" $500 1/4 3.5" x 4.75" $500 1/2 verti cal 3.5" x 10" $700 1/2 island 4.75" x 7.125" $840 1/2 7.125" x 4.75" $700 1/3 4.75" x 4.75" $600 (+.125"PAGEFULLbleed) 8.125" x 10.625" $1,300 MAGAZINE 2022 RATES & DISTRIBUTION AVERAGEAVERAGESNETWORKHOUSEHOLDINCOME$141,749MEDIANHOMEVALUE$536,358BUSINESSREACH100% TOTAL PRINT DISTRIBUTION: 11,110 PREMIUM NETWORK ONE PAGE SPOTLIGHT $1,500 $10,400 TWO-PAGE SPOTLIGHT $2,600 $18,135 Photo by Roben bellomostudios.comBellomo
1901 E 46th St Indianapolis 317-600-3542 | WineSmallFull@goldleafindyServiceEspresso,Plates,&Beer
"I AM HONORED TO BE A PART OF NETWORK."TOSPECIALINDYTOITFRANCHISEAWARD-WINNINGANANDISMYGOALMAKENORTHMAGAZINEAADDITIONTHETOWNEPOST MICHAEL DURR - PUBLISHER OF NORTH INDY MAGAZINE
I personally value the tangible nature of the printed publication and work hard to make it impactful and informative. In addition to being a publisher, I am a photographer and videographer — you might say I am a visual storyteller. My wish is for people to pick up North Indy Magazine and appreciate the quality and effort that goes into producing it each and every month. Our team of designers, writers and photographers put in many hours each month for this publication to arrive at your door. My family and I love to explore and try new things, and I would like this publication to be a place that residents and business owners value as an important addition to our Indianapolis community. We hope you enjoy this first edition of North Indy Magazine and we invite you to follow and engage with us on social media @ thisisnorthindy. Also, be sure to share, tag and engage with us each month as we start this new edition to our community. Thank you and welcome.
MichaelSincerely,& Lindsay Durr
LOCAL SPOTLIGHT EXPLORE MORE AT LIFEININDY.COM Matt McIntyre
BUTLERTHECHANGINGGAMEESPORTSPARKARRIVESTHISFALL
Seth Johnson
Photographer / Travis Hinkle
Founded in 2009, Challonge (a Logitech company) has now hosted nearly 30 million tournaments, establishing themselves as a global competition platform. In particular, Challonge is known for their work in the world of esports, which McIntyre simply describes as “any multiplayer game being played
With a storied history of amateur sports in the city, Indianapolis has begun embracing esports. From now through August 27, for example, Indiana Sports Corp and the City of Indianapolis are hosting the NBA 2K League’s fifth-anniversary season at the Pavilion at Pan Am Plaza.
In a hospitality-fueled city known for hosting all sorts of large-scale events, McIntyre foresees the Butler Esports Park fitting right alongside all of Indy’s other visitor attractions.
“I think a lot of youth culture is centered around video games now,” he says. “My boys get home, and they can fire up ‘Fortnite,’ talk to their buddies and play a game together.”
“Whilecompetitively.”thepopularity of esports is certainly growing, it’s important to know that it includes all game titles,” McIntyre says. “It’s your firstperson shooters. It’s your MOBAs [short for multiplayer online battle arena]. It’s your sports-themed games.”
“Overall, it’s about us sticking to our roots,” he says. “Indy has always been a place where we want people to come, compete and enjoy themselves, and I think that’s especially true with esports too.”
In keeping with this trend, the Butler Esports Park is set to arrive on the campus of Butler University this fall. A 7,500-square-foot space dedicated to esports and technology, the Butler Esports Park will serve as the epicenter of esports in Indianapolis. Fittingly, Challonge will be the park’s first tenant, creating opportunities for student engagement, community events and more at the Butler Esports Park.
Ever since he was a kid playing “Super Mario Kart” in the early ‘90s, Matt McIntyre has been obsessed with competitive gaming. Now as the head of Challonge, a software service company for esports tournaments, the Indy native is servicing thousands of gamers both near and far as they scratch their competitive itch too.
When it comes to the popularity of esports, McIntyre believes the market is just scratching the surface in terms of how big of a phenomenon competitive gaming could become. “It’s huge, but it’s only growing,” he says. As the father of two boys, McIntyre has seen firsthand the way video games are gaining popularity with the next generation.
“Challonge and Logitech G are excited to be there to activate with students and the community, and to test software, test products and really proliferate gaming even further in Indianapolis,” says McIntyre, a Butler graduate. “The park itself is planning to host events for the community, for the teams here and whoever might need it. It’ll finally be a resource that wasn’t found anywhere else [in the city] until this day.”
/
Writer
To learn more about Challonge, visit challonge. com. You can also learn more about Butler’s esports endeavors by visiting esports.butler.edu.
COVER ME THE TEAM AT BROTHERS FLOOR COVERING LOOKS BACK ON 70 YEARS OF LOCAL SERVICE Writer / Renee Larr Photographer / Michael Durr
10 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com Introducing Community Health Network MD Anderson Cancer Center, a partnership committed to eliminating cancer in the state of Indiana, and beyond. As one of only a few select partners nationwide, Community MD Anderson provides those diagnosed with cancer better access, greater options, and a more robust connection to one of the nation’s top cancer centers. Now, more than ever, we want you to remember that when you’re part of a community, you’re never alone. Let’s start the journey together at eCommunity.com/cancer Your circle of support just got stronger.
“I love helping customers find the perfect flooring that meets the needs of the lifestyle of their home,” Jessica says. “I get to see the customer’s style when they bring in paint swatches, cabinet doors, countertops, inspiration photos, etcetera. Every product is beautiful in its own way. Often I work with some of the same popular colors and products, but the finished product is unique in its home every time. I love to pull it all together for them to create the look they want to achieve, whether it be a traditional style, contemporary, Scandinavian or modern farmhouse.”
FIRST SHOWROOM WAS LOCATED ON WESTFILD BLVD CLARK BROTHERS, THE FOUNDER OF BROTHERS FLOOR COVERING IN 1952 (PICTURED LEFT TO RIGHT) JOHN DUCHEMIN, INA KING-BROTHERS, GENE HILL (PICTURED LEFT TO RIGHT) JESSICA HILL, GREG HILL, ANDREW HILL
Brothers Floor Covering offers high-quality flooring products including carpeting, hardwood, laminate, luxury vinyl, waterproof options, area rugs, glass tile, natural stone, and vinyl. The company boasts an extensive local online flooring catalog for local homeowners.
t’s almost unheard of for a business to put in 70 years of service to the local community. The team at family-owned Brothers Floor Covering consists of trusted flooring experts with ties to the Indianapolis area for 70 years. The company was founded in 1952 by Clark Brothers. In 1959, current President Greg Hill’s father, Gene Hill, started working for the company.
By around 1963, Clark Brothers passed away and his wife, Ina Brothers, took over the company, partnering with Gene. “When my father got involved, he wanted to grow the wood flooring portion of the business,” Greg says. “Although we offer many other products, we’re still mostly known for our wood flooring.”
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 11
Greg’s son, Andrew Hill, is the company’s sales manager. While Chuck McKeny isn’t a family member, he’s worked with the company for more than 40 years as an estimator.
“We try our best to remember each customer by name and what they order,” Greg says.
I
Greg, who serves as president, says the business is more than just family owned. It’s family operated too. Jessica Hill, Greg’s daughter, serves as a sales associate and is the first person a guest encounters when visiting the showroom.
BROTHERS FLOOR COVERING MOBILE SHOWROOM
12 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com Pro���������������������������������������������������� o �������������� fa���� ���� ���� ���� ���� ���� �������� ������ ����������
“We purchased a vehicle to introduce our shop-at-home service about 30 days before COVID really started affecting everyone,” Jessica says. “We’ve been fortunate it’s taken off as well as it has. Customers will call, and instead of coming in the showroom, we’ll take samples to them so they can see what they look like in their own home.”
In his 40 years of experience, Greg has seen many flooring trends come and go. He says he has seen flooring evolve from raw wood, which needed to be installed, sanded and finished, to include multiple pre-finished flooring manufacturers. He says luxury vinyl is a relatively new style that is currently dominating the market. The tight-knit trio loves working together and even lives on the same street in their hometown of Lebanon. Jessica says the family knows how to separate their personal lives from their business lives, but will often sit around the dinner table discussing the day’s work.
“We’re not in the business of order taking. We’re in the business of finding lifelong customers. We want to make people feel like part of our family when they come in for flooring. We’re a small business. There are four of us here, but we’ve been able to generate a lot of Servicesbusiness.”include shop at home, flooring installation, hardwood refinishing, area-rug binding, free in-home measurement, furniture removal and carpet disposal. Shop-at-home services began before the COVID-19 pandemic, but saw a surge in the last few years.
“We are sad to leave the Broad Ripple area, but excited to expand our services to new clientele while still catering to our existing Broad Ripple customers,” Jessica says. “We will be only a short distance north. We hope that our loyal customers will still come to Brothers for their flooring needs.” Greg plans to retire some time in the future, with Andrew taking over the role of president. The company will remain a family business, with Jessica staying as a sales associate. Brothers Floor Covering is located at 5352 North Tacoma Avenue in Indianapolis. For more information, call 317-593-5755 or visit brothers-floorcovering.com.
The business has been located in Broad Ripple for its storied history, but the family says they outgrew their current space. They’re planning to move to a 9,000-square-foot facility on the northwest side by the end of 2022. The new space will allow the company to offer even more high-quality products to their clients.
Celebrating 70 Years In Business
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 13 5352 Tacoma Ave, Indianapolis, IN | (317) 251-0350 |
PROFESSIONALSYOURbrothers-floorcovering.comFLOORINGSINCE1952
THISISNORTHINDY FOLLOW, TAG, @THISISNORTHINDYSHARE
HOTEL BROAD RIPPLE The Inn Place to Stay 317 787-2665 hotelbroadripple.com Give Peace a ChanceBookNow Photos by Josh Gaal & Riley Hill-Cartel 6350 Cornell Ave • Broad Ripple Village 317-426-2116 • LolaBluBoutique.com • Featuring bohemian inspired clothing, blended with soft comfy basics. BROAD RIPPLE VILLAGE WOMEN OWNED BUSINESSES
16 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com
Writer / Desmond Nicholson
If you find yourself on the northside of Indy, be sure to stop at the new brunch spot, Gallery on 16th, where the art is surely in the dessert. Owner Alison Keefer’s deep admiration for the area, local businesses and Mediterranean food has combined for her recent venture.
"When traveling, I have loved some of the bright and fresh feel of coastal menus and restaurant design, so I tried to bring that to life in this project.” Keefer says.
From Sweet to Savory, Gallery on 16th Has You Covered
Keefer’s love for Mediterranean architecture inspired the design of the restaurant. You’ll find high arches, numerous plants and greenery, and cream-colored walls with blue accents, along with vintage, customized chandeliers to illuminate and set the mood for an amazing meal. While
enjoying your meal, you can witness magic being made in the very large open kitchen, from luxurious, creative pastries like the Raspberry Rose Baby Cake to the giant, homemade croissants. Even with its sophisticated vibe, it is also family Duefriendly. toCOVID Keefer says, "I had a lot of time to work on the design of this project and picked or thrifted every last touch with local artists from previous projects."
PALATE PLEASER
Photographer / Michael Durr
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 17
If you can’t make it for brunch, they do offer elegant and exciting events, posted on their website. If you love the atmosphere as much as their current patrons, you can book them for private events. This summer they are introducing ‘Wine of the Week,’ a promotion where guests can receive a free tasting of that week’s featured wine and even get a discounted bottle. Homemade gelato is also making its return to the Gallery. Customers can walk up to the carry-out window for a scoop to go, or enjoy theirs with a mimosa while dining Whenin. you stop by, you will be delighted to see both savory and sweet options crafted by their talented chefs. The Lemon Soufflé Pancakes are one of the most popular sweet items on the current menu. Each fluffy pancake is topped with whipped cream, fresh berries and local honey. For guests with a savory brunch palette, the 16th St Benedict with smoked salmon, dressed arugula, and lemon béchamel on 4 Birds milk bread will turn into a fast favorite. For you oyster lovers, they are offering $1 oysters every Tuesday through Friday. Allison’s motto is as follows: “We source fresh local ingredients to make your food healthier and tastier.” This is why they use different types of breads from Amelia’s and Indiana-grown produce when making their dishes. Each Gallery menu draws from traditional European brunches, but Gallery on 16th incorporates more Mediterranean ingredients, such as harissa, feta, chickpeas, falafel and tahini. Whether you’re vegetarian or meat lover, you’ll be sure to find something enjoyable. Brunch dishes that set this location apart include the Waffle Duck Confit, which is savory and gluten-free, and the Lemon Soufflé Pancakes, which are fluffy, savory and tart. You can try their Artichoke Monsieur Tartine, which includes ham, arugula, roasted artichoke, lemon, and white sauce, served on Amelia’s bread. The Harissa Pork Belly Salad with
18 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com
Gallery Pastry Bar has the most extensive menu, with items like the Croissant French Toast and different Benedicts.
After enjoying an amazing meal amongst family and friends, don’t forget to grab some pastries on your way out, such as the Chocolate Pillow Croissant, Tiramisu, or box of macarons for a midnight snack.
herbed feta dressing has shaved fennel, chickpeas, crumbled pork belly, and oranges. Gallery on 16th has a beverage menu to help you wash down your food, from wine to beer to cider. Brunch at Gallery wouldn’t be paired right if you didn’t have a blood orange mimosa to go with it. They also carry products from PANA Donuts, a local doughnut shop in Indianapolis, along with pastries from Executive Chef Youssef Boudarine. Guests can stop by for a traditional yeast doughnut, or try Gallery-style PANA doughnuts with seasonal fillings.
"When it came to menu creation, I threw the chefs my wild ideas and from there we executed some incredibly composed dishes with contributions from our pastry team. Chefs Youssef and Scott who have collaborated on some incredible dishes.”
You can visit Gallery on 16th at 319 East 16th Street, Suite 101 in Indianapolis. For more information, 16th.gallerypastry.comvisit
Keefer says. The Broad Ripple location, Gallery Pastry Shop, offers sweet and savory crepes, omelets, and other popular brunch options.
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 19
20 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.comAll Nikon products include Nikon Inc. USA limited warranty. ©2022 Nikon Inc. Visit robertscamera.com to Learn More! All of the features of Auto-Detection AF are also available during video recording. Easily track moving subjects and keep footage looking sharp and professional on the eyes. Capture the eyes. On video.
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 21 PHOTOMIXER! 220 E St Clair St Indianapolis, IN 46204 317.636.5544 | robertscamera.com JOIN ROBERTS CAMERA, NORTH INDY MAGAZINE AND CANON AT OUR INDIANAPOLIS ALLEYCATS PHOTO MIXER! JUNE 25TH 6:30PM AT GRAND PARK IN WESTFIELD. You will have the opportunity to learn sports photography tips, have field access during the entire game and try out the hottest new Canon cameras and lenses during this event. We will have models on site posing throughout the stadium and special guest Gallery Pastry Shop will be on site with some custom treats. We look forward to seeing you at the game. Questions about the event can be directed to the Michael Durr, publisher of North Indy Magazine michael@townepost.com Follow us @indyalleycats@thisisnorthindy@robertscameraand@canonusa UPCOMING CLASSES June FOUR WEEK FUNDAMENTALS OF PHOTOGRAPHY – SEE WEBSITE FOR DATES AND LOCATIONS. June 8 & 9 LIGHTROOM – 2 NIGHT CLASS JUNE 8 and 9 – ONLINE ZOOM June 30 ENHANCE, MASKING, TRANSFORM, AND LESS COMMONLY USED TOOLS IN LIGHTROOM Register Now
Traditional media channels have been dramatically impacted over the last couple decades by what is known as the democratization of media. While television and radio networks have been disrupted by streaming services, the hardest hit media happens to be the poster child for the print industry - newspapers. Over the last 10 years, post-recession newspaper revenues are down 67%. However, in an industry that has been called dead by many critics, print is thriving in the local print magazine sector - thanks in part to the adoption of digital media. With the democratization of media also comes the localization, even hyperlocalization of media. This dynamic has created a need – and in turn opportunity – to create a local content aggregation business model that includes print. Thus, the hyper local magazine niche has emerged and thrived in recent years, especially those that have adopted and embraced a digital media strategy.
Writer / Tom Britt
THE
HOW THE LOCAL MAGAZINE NICHE IS THRIVING IN A DIGITAL MEDIA WORLD Towne Post Network CEO Tom Britt
22 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com
POWERPOWERPOWER POWER OF PRINT
DIGITAL While the printing process has not changed over the last few decades, the world of publishing digital content changes daily. Small businesses that advertise to support local magazines are turning more and more to Facebook, Google, and digital ad platforms for instant, measurable results.
Meanwhile, print magazines are still on a two-week runway for printing and distribution with little or no way to track response. However, small businesses that leverage print and digital in a local market see a much higher rate of return. When print marries digital in a local market, the response rate increases significantly.
ALONG COMES SOCIAL MEDIA Facebook has become a primary traffic source for many local publications, leveraging pages to promote local businesses, community events, and stream live video. In many cases, local businesses have forgone websites to dedicate all their digital bandwidth to their Facebook page. In recent years, Instagram has become a priority amongst local magazines as well. In a white paper entitled Magazine Media 360 published by the Association of Magazine Media, Instagram followers and likes grew 997% from 2014-2019, outpacing Twitter (166%) and Facebook (103%).
WHAT’S NEXT With more and more local content being created every day across all platforms, the need for local portals with accompanying magazines increases. Consumers are far more interested in content that is local to them and they will always value those aggregators that package it up and feed it to them throughout the ===========================month.
DIGITAL FIRST Early in 2003, we launched the website for our local community called atGeist.com serving the Geist Reservoir neighborhoods near Indianapolis. We offered free online classifieds, a local event calendar, stories about local students, and homeowners association news. Digital ads were sold at a whopping $30 per month with no promise of impressions. Nine months later, we published the first print publication and direct mailed to roughly 2,800 homes. Response to our new concept from advertisers and homeowners was exceptional. Not only did we fill a local void that newspapers were creating, we also struck a nerve with small business owners that were trying to attract customers within 3 miles of their front door. We found the combination of web and print to be immensely powerful and local businesses were jumping onboard for the ride.
PRINT IS PREFERREDSTILL Digital media has in most cases replaced the daily paper, but people still yearn for a printed copy to hold and to read. According to the Factbook 2020 report published by the Association of Magazine Media, 73% of adults prefer the feel of a print magazine over digital. Magazine readers are also more receptive to advertising, outperforming websites and TV viewers in the same study. Picking up a print magazine and thumbing through local stories about your community is a nice break from the blue screens. Paper based reading results in more focused attention, less distractions, and leads to higher comprehension and recall according to neuroscience.
PRINT MARRIES
ENTER THE FRANCHISE BUSINESS MODEL
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 23
Tom Britt is the founder and CEO of the Towne Post Network headquartered in Fishers, Indiana. For franchising information, visit franchising.townepost.com.
Magazine publishing companies have historically been privately owned, regional businesses. Overhead costs (graphic design, circulation, accounting, rent) and just the fundamental know how of printing and producing magazines creates a natural barrier of entry to get into the local magazine business.
FRANCHISE MODEL TO THE RESCUE
Publications today must be relevant every day of the month, not just the day they arrive in the mailbox. Social media, namely Facebook and Instagram, are providing that daily delivery of magazine content.
STREAMING VIDEO Many content providers, including magazines, have turned to video to tell their stories. While we were one of the first magazine networks to incorporate video, we have yet to develop a solid revenue model to support it. In more recent years, we have turned to doing video interviews with our local businesses and then sending the video interview to a writer to produce the print and online story. Consumers want more video, social platforms want more engagement that comes with video, so video will need to be an integral part of any local magazine’s future strategy.
Centralized graphic design and production, back office accounting, online training and support, negotiated print pricing, dedicated USPS support, and many other corporate functions allow local magazine publisher wannabes to set up their territory and launch on a very short runway. Advertisers appreciate the customer support and professionalism of working with an established brand, and franchisees like the ongoing product development to keep the local magazines current.
24 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com Schedule Today, Comfort Tomorrow! Over $150 Savings! Please present at time of service. Pricing based on single-system home. $600 per additional system. Not to be combined with other offers, discounts, or previous purchase. Restrictions may apply. Expires: 07/01/22 Plus a FREE Dryer Vent Cleaning Whole Home DuctOnlyCleaning$650 Please present at time of service. Not to be combined with any other offers, discounts, or previous purchase. Restrictions may apply. Expires: 07/ 01 /22 WaterInstallationSoftener Please present at time of service. Restrictions may apply. With approved credit. Not to be combined with any other offers, discounts, or previous purchase. Gift card valued at 10% of purchase price, up to $2500, with purchase of full system. Expires: 06/30/22 AirNewConditioner AnyRepairElectrical Please present at time of service. Valid on repair of $100 or more. Not to be combined with any other offers, discounts, or previous purchase. Restrictions may apply. Expires: 07/01/22 of $100 or more 317-268-5283 Call or Visit PetermanBros.com to Schedule For As Low $59/monthAs No Payments for 60 Days, Plus
AMP AT 16 TECH BRINGS A DYNAMIC CULINARY AND EVENT SPACE TO INDY
Writer / Shay PhotographersMcCoy/Michael Durr and Daniel Woody Food halls have seen a resurgence over the years as a place for community and cuisine to thrive. Local businesses in Indianapolis have especially benefited from this food hall revolution, and residents have also found these spaces to be highly dynamic and engaging. When the people behind 16 Tech Innovation District in Indy established their master plan for this area of town, they always envisioned a space where neighbors could gather and form a community hub revolving around food. This nonprofit repurposed an antiquated water company building and service garage, transforming the space into a place for people to flock to.
THE
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 25
The Artisan Marketplace, or the AMP, is part of a 20-year project within the 16 Tech Innovation District that covers 50 acres of the near-westside of Indianapolis. Local branding and creative studio Matinee Creative helped bring the vision of the AMP to life, and create a brand that is symbolic of the space’s energy and innovation.
THINGSAMP-INGUP
Eckhardt says the minds behind the AMP wanted to “think differently on how to use the space,” and create new ways for how these spaces interact. The 21 spots inside the space are all built out of shipping containers or food stalls, providing endless opportunities for design, branding and layout. Vendors who own spots like Poke Guru, PB & J Factory, the Food Architect, Boba & Everything, BEAST, Mambo’s Cheesesteak Grill and more have the ability to scale and eventually grow their businesses into brick-and-mortar structures. The AMP also offers a space called Melon Kitchen to provide a ghost kitchen for black chefs to hone their craft. Different vendors are open at different mealtimes, but visitors will find something to dine on for breakfast, lunch and dinner, and even a spot to play pinball.
Jacqueline Eckhardt, director of communications, describes the AMP as an “urban downtown-style development with unique assets” including a food hall, makerspace and green space. A large walking bridge connecting the downtown area with 16 Tech is in the works to further facilitate synergy and connection between these areas. A hotel, ample parking and more residential structures are also planned for the area.
The goal of the AMP as stated by Eckhardt is “to be a community gathering place - we want to be open to everyone to gather.” The ability for entrepreneurs in the community to scale helps foster innovation and provide a space for art, culture,
The AMP can also be rented out as a space for public and private events or buyouts.
The AMP was always meant to be a place where visitors could spend all day, with breakfast vendors like Tinker Coffee Co. situated in the front of the space, and dinner options like Poke Guru and Taste of Innova along the perimeter. Eckhardt says “you can surprise yourself every time you come in,” and appreciates that the area was always meant to be wellconnected and highly engaged with the community. The AMP is considered an incubator for local entrepreneurs to try their hand at starting and scaling their business ideas. Fifty percent of the businesses inside the AMP are new concepts, and 65% of the businesses are minority owned.
TRYMOTOR.COM With your Motor monthly electric car subscription, insurance, registration, and maintenance are included. 10 minutes to register. 200+ miles per charge. Choose from popular brands including Tesla, VW, Ford, Audi, and Nissan. gettheDownloadapptostarted. ENTER PROMO CODE IN THE EVINDY2022APP *on or before Sept 30, 2022 Get $200 off the activation fee and $100 off the first three months.* All electric. No hassle.
and civic opportunities and events. Visitors can come to the AMP and be enveloped in a colorful, exciting and engaging environment. There is also a lot of opportunity for vendors within the space to collaborate. Tinker Coffee sells products from Yamallama Delicatessen. Eckhardt says “the stories are the best part,” since each vendor is deeply connected to their is continually changing and evolving with new vendors, events and more. The outdoor patio space is officially open for the season, and soon a brewery and taproom will be on-site. Scoops, an ice cream spot, will also be opening up just in time for the warmer months. Other community partners have their sights set on the energetic environment of the space. The Marion County Purdue Extension team will soon be holding courses inside the AMP.
During the month of May, bikers can bike from the AMP to the Indianapolis Motor Speedway and back for the “Bike to the 500” event, and a Sixways Markets event with thrift vendors and local makers will pop up in the space. There will also be yoga in June each Saturday and DJs throughout the summer months, with more programming to come at this dynamic space. For more info, visit theampindy.com.
28 / NORTH INDY MAGAZINE / JUNE 2022 / Casual boho style with a bit of funky flare! Visit us at 46th & College Ave or www.indyuh.com Find us on instagram + facebook! @urbanhippieindy
HereIsSummer
Thebusiness.AMP
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 29 Health Coverage Made Easy Angie Mercer Matthew Kubal Matthew Mundy Call 317-253-1990 or insurance@indianahp.com866-236-4181 As your health insurance broker, we can help with all of your health insurance needs including Medicare, individual coverage on or off the Health Insurance Marketplace/healthcare.gov, small group plans, dental and vision coverage. Our services cost you nothing and are available to you anytime of the year. We are here to help. Call us today. A new career offers new opportunities. Begin your nursing career at Eskenazi Health and make a lasting impression on your community. Eskenazi Health is hiring recent and future registered nurse graduates for several departments. To learn more about careers at Eskenazi Health, please call 1.855.360.JOBS or visit eskenazihealth.edu/careers.
Writer / Ryan Kennedy Photography Provided
30 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com
“Despite psychiatric treatment and medicines, he was not improving and could not sleep,” she says. “Eventually I learned about a noninvasive technology that helps people reset their brain so they can achieve restorative sleep. The nearest location at that time was in Chicago. A month after his sessions, he was doing much better and was able to start working on coping skills
“Cereset is the global leader in brain self-restoration with facilities across the United States,” Hanning says. “Our patented BrainEcho technology facilitates the mirroring of a client’s own brain-wave patterns back to themselves.”
through Hanningtherapy.”saysshe was so pleased with her child’s progress that she felt compelled to bring the technology to her community. In 2018 she became a franchise owner of Cereset.
PROVIDES SOUND BRAIN SOLUTIONS
She says that unlike neurofeedback, Cereset is not driven by a
Ten years ago, Brenda Hanning’s youngest son was struggling with behavior problems, depression, anxiety and insomnia.
RESTOREREBALANCEAND
CERESET
Most of our clients fall asleep during the sessions. During the sessions the client relaxes with eyes closed in an antigravity chair, which further encourages deep relaxation. There are no drugs or medications ever involved in the Cereset process.”
According to Hanning, most of her clients find the best results with the Cereset wellness package, which includes five sessions averaging 90 minutes each. She says many of her clients have said they experienced results within three weeks of starting sessions.
Relax your
“Cereset offers individuals, families and the community a highly effective way to help their brain free itself, and enables them to achieve higher levels of well-being and balance,” Hanning says.
“Theresponse.Cereset process is driven by the brain itself so it can relax and reset naturally without using human willpower, medicine or outside influences,” Hanning says.
Hanning says people struggling with severe or prolonged stress or trauma can get stuck in the body’s fight-or-flight response. She describes it as a snowball effect.
Cereset Carmel is located at 160 West Carmel Drive, Suite 186. Book now in Carmel 317.922.7588 brain.
Cereset® helps your brain relax and reset itself, enabling you to achieve higher levels of well-being and balance throughout life.
your
“The more stress the brain and body accumulate, the stronger the stress reaction, and stronger stress reactions cause more stress to accumulate,” she says. “Sooner or later, this person will be stuck in a constant stress response, even when there are fewer stressors in their life. Cereset helps the brain to break that cycle of stress accumulation and helps the brain remember how to function in a state of Accordingflexibility.”toHanning,
• overcome worry & anxiety • restore hope & happiness • release “stuck” stress • support restful sleep • enhance learning & memory • increase energy & performance Reset your life. Intro to Cereset $99 Special 9 0 1 E 6 4 t h S t I n d i a n a p o l i s , I N 4 6 2 2 0 | ( 3 1 7 ) 2 5 7 5 7 5 7 | @ b r i c s i n d y N E E D M O R E H O U R NS E E D M O R E H O U R S I N T H E D A Y T O E A IT N T H E D A Y T O E A T I C E C R E A M I? C E C R E A M ? W E ' V WE E ' V E G O T Y O U C O V E R E GD O T Y O U C O V E R E D . BRICS SUMMER HOURS: Sun Thurs 12 10 PM Fri & Sat : 12 11 PM Brenda Hanning
TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 31 conscious effort to train the brain or change the brain’s
Cereset’s BrianEcho technology reflects the brain’s own activity back to itself through musical tones.
“The musical tones support the brain to stabilize itself and thus relax,” she says. “When the brain relaxes, it resets itself and imbalances are self-corrected. This is most often seen when one hemisphere is overactive, and a relaxed brain quiets the overactive hemisphere. The client is seated in a relaxing chair with lightweight, comfortable sensors placed on the scalp to read brain rhythms.
The soundtrack of home. 317-489-3441 | info@atpropertiesind.com | atpropertiesind.com presents Family sing alongs. Piano lessons. Karaoke parties with friends The warm crackle of the turntable Music makes a house a home Join us at IMAF on June 18th at the Harrison Center as we celebrate all the local musicians and artists who make our communities and homes places to truly atpropertiesind
