MAGAZINE
AUGUST 2022
SELFIE WRLD
Unique Concept Opens in Indy
BUILDING EXCITEMENT
Several Significant Local Development Projects Are Underway
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IN THIS ISSUE
AUGUST 2022
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PUBLISHERS MICHAEL & LINDSAY DURR michael@townepost.com 630.853.1142
AUGUST 12TH, 6PM TO 8PM
Roberts Gallery Night Open House sponsored by Nikon See incredible images taken by local and national photographers! Visit robertscamera.com/gallery for details
TOWNE POST NETWORK, INC. FOUNDER/CEO TOM BRITT tom@townepost.com 317.496.3599 PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011 PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL AUSTIN COPY EDITOR JON SHOULDERS
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SELFIE WRLD
COMMUNITY MINDED, GLOBALLY RELEVANT
Unique Concept Opens in Indy
International School of Indiana Remains Committed to Academic Excellence
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LEAPS AND BOUNDS
Samuelle Leerkamp Flies High in Competitive Horse Jumping
REAL-TIME ANALYTICS Scan the QR code to see this magazine’s real-time reach and distribution numbers.
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BUILDING EXCITEMENT
Several Significant Local Development Projects Are Underway
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SHARP FOCUS
A Look Back at Roberts Camera’s 65Year Evolution KEY CONTRIBUTORS
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AIMEE MACARTHUR / BRENDA GEREN / JUSTIN SICKING / MICHAEL DURR RENEE LARR / SETH JOHNSON / SHAY MCCOY / TRAVIS HINKLE
Nina Koehler - Owner of Selfie WRLD Indy
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SELFIE WRLD UNIQUE CONCEPT OPENS IN INDY Writer / Shay McCoy Photographer / Michael Durr
C
ities are always finding ways to change, adapt and grow, whether with economic development or cultural initiatives. People are always looking for something new to do. Indianapolis now has something that has never been seen in the city before - its first selfie museum, Selfie WRLD. Selfie WRLD is a DIY photo studio with more than 40 photo opportunities, equipped with ring lights and Bluetooth remotes upon entry. But this isn’t just your average photo studio backdrop. Selfie WRLD provides an elevated selfie experience, and guests can walk away with photos they can keep and share. The space is a permanent fixture located at 86th Street and Michigan Road, and Owner Nina Koehler is proud to run a business where everyone is happy and engaged with a space provided solely for creativity. She says she also loves being “close to all the doughnut counties in Indy,” and accessible from all major highways. Koehler and her husband always knew they wanted to run a business in the entertainment industry, and they discovered through social media that Selfie WRLD was a franchise. With 30 locations around the country, the Midwest was still lacking, so they inquired about an Indianapolis location. Koehler had a career in news, and was looking for a change of pace that allowed for more flexibility. She felt Indianapolis was the right city for a selfie museum. At first they were told Indianapolis wasn’t available, but then a corporate representative called, and Koehler was able to take her next career step and rediscover herself in the process. They took the leap into entrepreneurial business ownership and opened the newest franchise location in January of 2022, capitalizing on slower months in the business world. They started the process of developing Selfie WRLD in June of 2021, and while they hit obstacles and
hard times, they pushed through and were motivated to create a space like nothing else in Indianapolis. Koehler loves the balance of this new role and is now able to spend more time with her kids, work from home, and still maintain an engaging and energizing presence on-site. She has also been able to utilize skills from the news industry including social media, video and photography, to enhance the experience at Selfie WRLD. The business thrives on the shareability of social media and they love seeing how guests utilize the space. Selfie WRLD creates and curates a space for positive creativity for all different age groups, from teenagers to college-aged adults - and even people Koehler wasn’t expecting, like professional photographers, realtors and families. There are 22 themed, 8’x8’ booths in the space along with murals and other backdrops, with themes ranging from an old-school diner to a retro phone backdrop with a neon sign. Some themes will stay up indefinitely and some will be switched out, depending on upcoming holidays or local events like the Indy 500. Koehler sources a variety of props from Etsy, Amazon, eBay and others, to curate and elevate the experience. She loves flipping booths when they aren’t photographing well or if she just wants to switch it up. The space also has the capacity for events and private functions, with a separate party room.
LEAPS AND BOUNDS
SAMUELLE LEERKAMP FLIES HIGH IN COMPETITIVE HORSE JUMPING Writer / Aimee MacArthur Photographer / Travis Hinkle
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birthday gift can be lifechanging. Twelve-year-old Samuelle Leerkamp has always loved animals. A birthday gift from her uncle for horseback riding lessons at Canterbury Manor Stables in Zionsville changed everything for Leerkamp. “My uncle sent me a birthday Groupon for my eighth birthday,” she says. “I loved it. I really loved the opportunity of getting to bond with an animal.” Leerkamp started taking riding lessons, and also learned about grooming and taking care of a horse. She believes grooming the horse helps the bond between rider and horse. The special bond is her favorite thing about being a rider. “It is incredibly rewarding and fulfilling to earn such a big animal’s trust and friendship,” she says. Leerkamp continued riding lessons and made the transition to jumping. “The barn that I go to is a jumping barn,” she says. “When I first started, I would always watch other jumpers and I decided I wanted to stick with it until I became like one of them. After I learned the basics, I got to learn how to jump and I really loved jumping. It was really fun.” Leerkamp began participating in jumping competitions, and now has a collection of awards and ribbons. She’s worked hard through the last few years. For those who may not be familiar with a jumping competition, Leerkamp explains that a rider and horse jump between seven and 10 times in a normal course.
For Leerkamp, the experience of jumping is like flying. “You’re just thinking about what you’re doing in the moment, but after, you realize how much it felt like you’re flying in the air,” she says. “It’s really amazing, the feeling that you connect with your horse over the jump, and it feels like flying.”
Leerkamp’s hard work was recognized and she was invited to compete in the prestigious United States Hunter Jumper Association National Championships in Las Vegas in November of 2021. It is an honor for any rider to be invited to nationals. Leerkamp and her horse, Idol of Kings, won the blue ribbon at the Affiliate National
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Championship in the 15-and-under division.
Leerkamp enjoys when family and friends attend her competitions. “It’s really nice to have family there,” she says. “It helps a lot with your confidence. I love having people there.”
“That is the award I am most proud of right now,” she says. “It was really unexpected after being invited to nationals. We were just Leerkamp’s advice to any young rider like happy to be there.” herself who wants to take horseback riding lessons is to try to relax. Leerkamp says she Leerkamp has a supportive family who learned a lot from other riders and enjoys encourages her love of riding and cheers passing on what she’s learned to beginning her on at competitions. She’s also received training by equestrian professionals who’ve riders. been instrumental to her success through “I would say you just have to be comfortable the past four years. Leerkamp is especially and trust the horse, because the horse can thankful to her main trainer, Sandra Brady feel anything that you sense,” she says. “They at Canterbury Manor Stables (where Leerkamp rides Rooster, aka Be Sorta Bad), can sense your heartbeat. If you start to get stressed, they’ll start to get stressed.” as well as Deb Danner at Bit-Whip Farm, Emily Ahlfeld with the Interscholastic Leerkamp doesn’t think about the future Equestrian Association team, and Emily too much. She enjoys what she is doing now Farmer from Keepsake Stables. Farmer and hopes to someday be a professional accompanied Leerkamp to nationals and horseback rider. has been training Leerkamp on Idol of Kings since the nationals.
“My goal is just doing what I love,” she says. “Sometimes when you get into what you love and when you’re doing hard work, it will bring you places.” Leerkamp stays busy with riding and school, and manages to find time for fun with her circle of friends. She says she’s made many friendships with fellow riders and even encouraged a friend to take up riding. Upcoming jumping competitions include the H&H Stables Summer Horse Show Series at Traders Point (August 20-21, September 3-4, and September 17-18, 2022), and the IHSA Show at Canterbury Manor Stables (September 10, 2022). For information on upcoming shows, check the calendar on the Indiana Hunter Jumper Association website at in-hja.org.
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Corey Reinker, Director of Operations at UsedPhotoPro Meredith Reinker, Managing Partner of Roberts Distributors Bruce Pallman, General Partner of Roberts Distributors
SHARP FOCUS
started carrying cameras, thanks to a former employee’s interest in photography.
A Look Back at Roberts Camera’s 65-Year Evolution Writer / Seth Johnson Photographer / Michael Durr
everything, from clocks to tea sets to little figurines.”
Some Indy residents might be surprised to find out that Roberts Camera actually didn’t start out as a camera store.
Now celebrating its 65th anniversary, Roberts Camera is Indy’s premier shop for all things photography related. From cameras to lighting to lenses, Roberts Camera carries it all, with a skilled staff on hand to help answer any and all questions a customer may have.
“When it started, it was very different than it is today,” says Meredith Reinker, who is now a third-generation partner in the family-owned business. “My grandparents opened it as a catalog showroom. They sold a little bit of
After operating as a catalog showroom for quite some time, Roberts eventually TownePost.com / AUGUST 2022 / NORTH INDY MAGAZINE / 11
“The first person that worked for my grandfather worked in the stock room, and he was also in high school,” Reinker says. “He was taking a photography class and my grandfather was trying to figure out what items he wanted to carry. There was a little page of Minolta cameras, and he said, ‘I think I could sell those.’ So that was the start of us bringing in a very small amount of cameras.” According to Reinker, Roberts really came into its own as a camera store when Indy hosted the Pan American Games in 1987. “That brought with it a lot of sports photographers and kind of put Indy on the national stage for a lot of things,” Reinker says. “But it also got us in front of photographers from Sports Illustrated, L.A. Times and The Washington Post. We
Robert Pallman, Founder of Roberts Distributors
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Neon sign being hung at the 255 S. Meridian location in downtown Indianapolis.
I M A X I N DY.CO M
Bruce Pallman, General Partner of Roberts Distributors outside of the store at 255 S. Meridian
were able to work with a lot of those guys through our mailorder business for a long time. That really catapulted us into the photography business, and it’s grown significantly since then.” Throughout their time in the camera industry, the Roberts team has seen a lot of things come and go. “Obviously we’ve seen [the photography industry] change significantly from the days of film into digital,” Reinker says. “Then the era of the smartphone, which really killed the point-and-shoot camera.” As the prevalence of online shopping has increased, Roberts has also bolstered its offerings as an online store. “Our goal is to be a full-service photo specialty store, not only for the community of photographers we have here in Indy, but we’ve really tried to build our presence from a national perspective as well,” Reinker says. “Ten years ago we also started UsedPhotoPro, which is another division of our company that focuses specifically on used camera equipment, and that’s really grown what we’ve been able to do. We’ve also put a big focus on e-commerce and growing our business through our website, distribution, and those avenues.” Through the course of the COVID-19 pandemic, the Roberts team decided to close its Carmel location, choosing to focus solely on making their downtown St. Clair Street location the best it can possibly be.
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“We decided, ‘You know what? In this day and age we’d rather have one really strong retail location with the best staff in the business and a huge selection of product, as opposed to trying to have multiple locations,’” Reinker says. “All in all, we were able to get smarter about how we could operate more efficiently and better serve our customers with one centralized location in downtown Indy, along with more options from an e-commerce perspective.” Although Roberts closed the Carmel location, they were still able to maintain all of their previous Carmel employees, who add to an already-impressive Roberts Camera staff. “There’s nothing we take more seriously than customer service,” Reinker says. “When people come in, we try to not only provide the most wonderful experience, but also product knowledge. Our field is unique because the product is specialized, so we focus on product knowledge and having people on staff who don’t only know and understand the technical side of the products, but are also photographers and love the craft.”
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In reflecting on the 65th anniversary of Roberts Camera, Reinker ultimately attributes the camera shop’s sustained success to their ability to adjust with the times. “One of the biggest things I would attribute to us being able to continue to grow and remain relevant in this industry has been our ability to evolve and change,” Reinker says. “We’re not people that sit back and wait for things to happen. We try and be proactive and make changes we think will be right for the future, and I attribute that to my dad. My dad is really responsible for our growth over the last 40-plus years. He was never afraid to change or try new things, and he’s still with the business today.” Roberts Camera is located at 220 East St. Clair Street in Indianapolis. Reach them by phone at 317-636-5544, and visit robertscamera.com for more info.
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COMMUNITY MINDED, GLOBALLY RELEVANT INTERNATIONAL SCHOOL OF INDIANA REMAINS COMMITTED TO ACADEMIC EXCELLENCE Writer / Brenda Geren Photographer / Justin Sicking
As the 2022-2023 school year begins, school spirit is running high throughout International School of Indiana (ISI). For the first time in its 28-year history, the school will welcome all ISI students, administrators and staff to one single location - the Michigan Road campus located on the near northwest side of Indianapolis. It has taken more than 20 years of vision and planning to achieve this single-campus layout, culminating with the completion of the new, state-of-the-art Chen Family Lower School. The school will accommodate students aged 3 (pre-K) through fifth grade. Facilities include a working garden, greenhouse, playground, library, art studio, stage and gymnasium, as well as STEM labs. ISI’s Head of School Elizabeth Head sees the addition of the Chen Family Lower School as more than a single asset for the ISI campus. She sees the new school in a bigger picture. “We are celebrating this new building, but more than anything we are celebrating the global mindedness and internationalism for the state, and the fact that Indiana has a school like this where students are graduating with this type of skill set,” Head says. “For the state of Indiana, the school is a real highlight because it consolidates what Indiana’s priorities have been. It helps Indiana move forward into the future by continuing to support relocation of families, international recruitment, foreign investment, and a global and international mindedness for Hoosiers.” ISI first opened its doors on September 1, 1994, to a student body of 38 students across four grades. Four years later ISI acquired 63 acres off of Michigan Road and began, in earnest, turning the property into a school campus. In 2002 ISI officially became an International Baccalaureate (IB) accredited school and two years later celebrated its first graduating class of eight seniors. ISI is the only school in the Midwest to offer the IB program to all students aged 3 through grade 12, with complete language immersion tracks in French, Spanish or Mandarin. “Indianapolis really has a gem,” Head says. “Very few states have what Indiana has by offering a truly international school for all grade levels to its residents.”
According to Head, ISI has two features further distinguishing the school as unique not only in Indiana, but also across much of the United States. First, ISI offers the full IB program to 100% of its students. Other schools tend to limit enrollment to gifted or advanced students. Second, in every grade, ISI’s language immersion teachers are native-speaking teachers. ISI’s IB program also requires all students in grades six through 12 to serve their community in some manner every school year. Students may work on specific projects, serve in clubs, or volunteer their time to improve their communities. All of each student’s work is reported and documented. Athletic programs at ISI include golf, tennis, cross-country, soccer,
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volleyball, basketball, swimming, lacrosse, and track and field. The success of the IB program and ISI’s student population may be explained with a few statistics and numbers. “We’ve had 19 graduating classes in a row where 100% of our students have been accepted to four-year universities,” Head says. “On average, our graduates receive $150,000 to $200,000 in merit scholarships, and they are going into college with 30 university credits already earned.” Head is concerned with more than the academic performance of her students as she faces the 2022-2023 school year. Continuing to foster a deeper, more unified culture at ISI is equally important to her. “One thing we hope to accomplish is every single student, staff and family member feels safe and welcome in our community,” she says. ISI currently has openings for the 20222023 school year in many grade levels and language tracks. “At ISI, new students can come in at any grade level with zero language ability outside of English, and we can accept them and put them into a language learning program so that they graduate with language ability,” Head says. International School of Indiana is located at 4330 North Michigan Road in Indianapolis. For more information, call 317-923-1951 or visit isind.org.
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BUILDING EXCITEMENT SEVERAL SIGNIFICANT LOCAL DEVELOPMENT PROJECTS ARE UNDERWAY Writer / Renee Larr Photographer / Michael Durr
Some new and exciting developments are coming to the north side of Indianapolis in 2022 and 2023. The projects include apartments, retail and mixed-use facilities. Veritas Realty and Chase Development are the developers for Red Line Flats. The twobuilding, mixed-used facility is located at 6205 North College Avenue, at the northeast corner of 62nd Street and College Avenue. It will offer almost 5,000 square feet of firstfloor space for lease.
Purdue Polytech development in Broad Ripple
“The building is currently under construction and is scheduled to be completed around December,” says Kaley Ostrowski, director of marketing and business development for Veritas. “The northern half of the building will be a fully leased office headquarters for the Eight Eleven Group. Then the second building is going to be 27 apartment units. The bottom floor is retail and commercial space.” Keystone is currently building a new location for Purdue Polytechnic High School. 120,000 square feet of new additions are being added to the existing 160,000-square-foot, mixed-use parking garage. There will be 69 apartment units ranging from one to three bedrooms, and 15 new parking spaces. The high school is utilizing 33,500 square feet. Currently the garage includes approximately 350 spaces on three stories. The 25,000 square feet of retail and restaurant space include tenants HopCat, Salon Lofts and Massage Envy. This high-profile development will continue transforming a once-blighted
Madera, office development by Gershman Partners, East 65th Street & Ferguson Street, Indianapolis 20 / NORTH INDY MAGAZINE / AUGUST 2022 / TownePost.com
property into a much-needed community enhancement. The old Kroger building, located at 6220 Guilford Avenue, is being developed by Gershman Partners, Citimark, and Milhaus. The new building, sitting on 1.6 acres, will be a mixed-use development with 234 apartments. Located on the second story of downtown Indianapolis’ historic Tinker House building, our 4000 square foot event space celebrates the history, beauty, and hospitality Indianapolis is known for.
“The building was purchased around this time last year, but has sat vacant since then,” Ostrowski says. “I know many people will be happy to see something done in that area after the grocery store closed.” Gershman Partners is also developing a premier boutique office building called Madera located at East 65th and Ferguson streets in Broad Ripple. Madera, Spanish for “wood,” will be Indianapolis’ first mass timber-built, Class A office building. It will offer more than 48,000 square feet of rentable office space, and is being built with sustainability in mind. Timber-built structures substantially reduce greenhouse gas emissions, reduce waste and costs, and often create a physically, mentally and aesthetically pleasing environment. The
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Having more people in the area during the day brings the potential for more customers to local businesses.”
four-floor building offers covered parking on the first floor. It will be located within walking distance of the Red Line and Monon Trail, and near the heart of Broad Ripple’s dining and shopping area. The $17 million office building features large windows allowing substantial sunlight, which is associated with employee happiness, mental function, creativity and health. The hope is to attract and retain top-tier talent to the already-vibrant Broad Ripple area.
whereas before, many people had to find other areas like downtown to live,” Ostrowski says. “Currently, the apartments that are here are at around 95% occupancy, which tells you the demand for people wanting to live in the area is there.”
Broad Ripple Park leaders are currently working on bringing a new community center called the Broad Ripple Park Family Center to the Broad Ripple area. The master plan includes an estimated reinvestment of $65 million, targeted to stabilize and sustain existing park assets, create new program opportunities and features within the park, and build a more resilient, durable park. Public feedback was collected in 2019 via email and the Indy Parks and Recreation Customer Service Center.
“Bringing all these developments to the area, especially a corporate headquarters, is great for daytime traffic in the Broad Ripple area,” Ostrowski says. “Some of the retailers in the area struggle during daytime hours.
Ostrowski says residents of Broad Ripple also contribute to the economies of other local areas such as Carmel, central midtown, and downtown Indianapolis. She says it creates synergy for vulnerable businesses. She says having more residents in a place is good for long-term safety. For more information on Veritas Realty, visit veritasrealty.com.
“Over the last five years, apartments have started springing up across Broad Ripple,
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