RIVER CITY FLOORING 2201 Plantside Dr. Louisville, KY 502-261-8233 rivercityflooring.com
Writer / Christy Heitger-Ewing Photography Provided
Unquestionably, 2020 will be remembered as that bizarre, surreal, unsettling year when individuals, schools and businesses worked to find their footing and keep it. The coronavirus pandemic has, in many ways, caused increased physical, financial and emotional strain. As such, priorities have shifted. “We’re in such a weird time now because people aren’t spending money on vacations, and they can’t buy swimming pools or bicycles because they can’t find them,” says Chris Brumley, owner of River City Flooring. “People are fixing up their houses instead, making vast improvements to them.”
River City Flooring, which Brumley opened 23 years ago, offers a full inventory of hardwood flooring, carpeting, and waterproof vinyl plank flooring. Brumley recalls that when he started the business in 1997, it offered just two choices - red or white oak. Now he carries thousands of colors. The River City Flooring staff will write up and email a free estimate, informing customers how they can lower the cost of the project as well. In addition, there is a click-together product the company sells that can be self-installed if a client has the tools and capability. According to Brumley, 63% of American households have some sort of pet, and because of this and other factors, many homeowners don’t want to worry about 26 / SEPTEMBER 2020
maintaining hardwood flooring. Vinyl plank flooring is scratch resistant and 100% waterproof. “We started selling [vinyl plank flooring] just for basements, but it’s become a redhot product due to its waterproof nature, and now we’re doing the whole first floor of houses,” Brumley says. “It’s amazing how every year products are looking better and better.” COREtec luxury vinyl flooring is a leader in the industry. River City Flooring also stocks Mohawk and Mannington products, both of which are made in the United States. Though the business sells a lot of prefinished, engineered floors, customers often prefer carpeting for bedrooms.
