St. Matthews Magazine April 2022

MAGAZINE

APRIL 2022

Simply the Best

DANIELLA DIMITROV IS A TENNIS POWERHOUSE

MAN OF MUSIC Bob Bernhardt Talks Illustrious Career BLACKACRE CONSERVANCY Nature Preserve and Historic Homestead Has Something for Everyone

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Daniella Dimitrov Is a Tennis Powerhouse

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SIMPLY

THE BEST DANIELLA DIMITROV IS A TENNIS POWERHOUSE

Writer / Christy Heitger-Ewing Photography Provided

Daniella Dimitrov grew up surrounded by family members who were athletes.

Her mother, who is from Russia, was a professional ice dancer. Her father, a native Bulgarian, played soccer. Her brother Georgio was also a phenomenal soccer player who went on to play professionally.

Dimitrov seemed to have a natural athletic ability as well. That became evident one day when she was 7 years old and her father’s friend, whose daughter played tennis, suggested Dimitrov pick up a racquet and start a volley. She immediately took to the sport. As a 7-year-old kid, she didn’t overthink the sport or the conditioning behind it. Instead, she just played. The following summer, however, when she was 8, she began playing tennis every day, engaging in practices and drills to improve her game. That’s when the wheels started

moving and her drive turned razor sharp.

“Day in and day out for three months I practiced hard, and I remember it being so difficult because of the heat, but something in me really loved that feeling,” Dimitrov recalls. “I loved the competition the most because it exhilarated me.”

Dimitrov, now 20, spent her first 10 years of life in Louisville before moving to Spain in 2012 with her father so that she could train one-on-one with a coach from Barcelona Tennis Academy. When they first arrived in Spain, she assumed they were just visiting for the summer, but her father later explained that the plan was to stay and train indefinitely. As time went on, she got homesick yet felt equally at home in Spain.

“It was exciting,” she says. “I really did love Spain and the tennis environment there.

In my opinion, it was the best place in the 6 / ST. MATTHEWS MAGAZINE / APRIL 2022 / TownePost.com

world to grow up. Now it has become one of my favorite places in the world.”

Through the years she has continued to hone and perfect her talent, and like any elite athlete she has endured her peaks and her pits as it pertains to tennis, training and the turmoil of life. COVID-19 officially hit Europe in March of 2020. Dimitrov was in Spain at the time, and everything went on full lockdown for five weeks. Even though tennis is a sport that enables players to remain socially distanced, tight restrictions prevented Dimitrov from playing, and travel was highly difficult.

“It’s hard to stay persistent when it seems like there’s nothing to look forward to,” Dimitrov says. “When you’re not in top shape and when you don’t feel your strokes for a long period of time, that’s tough.”

Then in May of 2020, just as restrictions

were easing up a bit, Dimitrov sustained her first major injury and was out for three months with a stress fracture in the top of her femur. She later suffered a pre-stress fracture in her lower back. Both injuries resulted in incorrect technical movements on the court.

To try to keep injuries at bay, she has found that recovery is key.

“When your body is already strong enough to be training four to five hours per day, you don’t worry too much about the load that’s being put on you but rather how you recoup from it,” says Dimitrov, noting that properly warming up, stretching after every training session, weekly massages and extra supplements are all crucial for recovery.

Dimitrov was in the top 60 in the world in the International Tennis Federation 18-andunder junior ranking. She also qualified for

all of the junior grand slams - the Australian Open, the French Open, Wimbledon and the U.S. Open. She even landed a two-year sponsorship with Nike.

to the country we were scheduled to play, staying in the hotel, and practicing on new tennis courts are all things that I will cherish forever.”

“The U.S. Open was my favorite to compete in,” she says. “It was my first one as well.

I personally love New York so competing there and being able to go to the Nike headquarters to grab my new outfits for the season was very special to me.”

She has other treasured memories as well that have nothing to do with her sport. Her all-time favorite involves an ordinary yet extraordinary day with her brother. She was going through a rough patch, so she and Georgio spontaneously hopped on their bicycles and rode around the city for six hours, having a ball discovering new places that they had never seen before.

She was invited to represent the Bulgarian national team in the European Summer Cups in 2014 and 2015.

“I’ve been invited numerous times to compete for the country I was representing,” she says. “It was always a pure pleasure to go to Bulgaria and train with my teammates a week before the competition, to get to know my friends a little bit better since I didn’t live in Bulgaria. Traveling with the whole team

“We listened to music, chatted about random stuff and just enjoyed life to the fullest,” she says. “That day meant a lot to me and thinking back on it always makes me smile.”

She calls Georgio her best friend and rock since day one.

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“Moving out of the country together at such a young age formed a strong bond between us,” Dimitrov says. “I’d do anything for him.”

high ceiling. She’s a great fit for our program and has a very bright future at Baylor.”

“I wish I could give her the world with how she has helped me all these years,” Dimitrov says. “She’s my biggest supporter and has the biggest heart of anyone I’ve ever met.”

“I’m very excited about the future to come,” she says. “It’s going to be a new chapter, and moving back to America will be interesting to say the least.”

Dimitrov, who in her free time enjoys meditating, writing, reading and She has equally warm fuzzy feelings about her grandmother, who has played an integral skateboarding, is eager to embrace this new opportunity. role in her life.

“ I’M VERY EXCITED ABOUT THE FUTURE TO COME. IT’S GOING TO BE A NEW CHAPTER, AND MOVING BACK TO AMERICA WILL BE INTERESTING TO SAY THE LEAST.” — DANIELLA DIMITROV

Dimitrov hopes to rank in the Women’s Tennis Association top 500 by the end of Next on the horizon is a move back to the United States, as Dimitrov has signed to play 2022. Her primary long-term goal in tennis is to be in the top 10 in the world. As for her at Baylor University until 2026. daily life goals, she’d like to work at making the best use of her time and focus on living Head Coach Joey Scrivano was quoted in in the present moment. a baylorbears.com press release as saying, “We are very excited to have Daniella join Sales Rep:and “I’d like to not be in my head, but to rather the Baylor family. She is a determined Finalyoung Visual look around me and appreciate life since it mature lady. Dani is an jvice exceptional Fri. - 10/15/2021 - 9:00:03 AM moves so fast,” she says. athlete. She is committed to the process, a strong-minded competitor and has a very

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KFC Foundation represents an unparalleled standard of care for the people that keep the iconic restaurant brand running.

With an eye toward improving the lives of employees, the KFC Foundation represents an unparalleled standard of care for the people that keep the iconic restaurant brand running.

Every time a customer buys French fries from a participating KFC restaurant, a portion of the proceeds are donated to the KFC Foundation. “Fries change Lives,” says Emma Horn, Managing Director of the Foundation.

The donations provide college scholarships, GED, and community building programs for KFC restaurant employees across the country. The KFC Foundation also serves

FULL NO BLEED as a safety net during times of hardship and tribulation. It also teaches employees how to build savings and good practices to improve their personal lives. “It’s an opportunity to make a difference in the lives of so many people,” says Emma Horn. “Wherever they might be on life’s journey, we want all of our team members everywhere to feel that they are part of a family.”

It is the same sense of family that makes a partnership with Independence Bank such a natural fit. “Our values align perfectly,” says Louis R. Straub II, Louisville Market President for the Bank, which has a similar foundation for its employees and

TownePost.com / APRIL 2022 /

3901 Shelbyville Road Louisville, KY 40207 (502) 581-1776 ST. MATTHEWS MAGAZINE / 33

LOUIS R. STRAUB, II President, Independence Bank EMMA HORN Managing Director, KFC Foundation

like KFC, is compassionately community oriented. Louis is committed to what he calls “Everyday Excellence,” and with that in mind, Independence Bank helped the KFC Foundation build a strong investment strategy, resulting in significantly higher returns and create the capacity for the KFC Foundation to do more good work for decades to come.

In addition to its St. Matthews signature location, Independence Bank also offers a second office at 1900 Colonel Sanders Lane. It is a wonderful arrangement for two fantastically civic-minded institutions.

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MY SOUTHERN HOME LOCAL PRODUCER KIMBERLY GREENWELL TALKS EXCITEMENT OF NEW TV SHOW AIRING THIS SPRING

she says. “I would never have thought back then that I would have my own television show. It wasn’t something that was in the There is no place like your home sweet home. front of my mind.”

Writer / Angela Partee Photography Provided

Whether you’re looking for a new home or need tips on renovating your home, “My Southern Home,” television show is your home coach. The show is created, hosted and produced by Kimberly Greenwell and features information from builders, contractors and home improvement vendors.

Greenwell, originally from Bardstown, KY, resides in Louisville. She is a graduate of Eastern Kentucky University. After graduation, she worked for Landmark Community Newspapers for a year and a half, then worked for WAVE-TV 3 for seven years. She was recruited by Borrell Associates to be an interactive media consultant. She helped television stations launch their internet ads. She also taught their interactive ad platforms and helped them sell ads. It was work that prepared her for her own show.

“Basically, all that background has enabled me to do what I have been doing right now,”

During the time she worked at Borrell, the market fell out of the industry. She was laid off. While she was laid off, she decided to start her own company, KAG Media Consulting, LLC. Around 2011, she landed a contract with the Home Builders Association of Greater Louisville. She helped them with member-to-member marketing, advertising and public relations for their big events – Homearama and the Home, Garden and Remodeling Show.

Meanwhile, WBNA 21 was looking for a home show host.

“Towards the end of 2014, out of the blue, I got a call asking if I wanted my own television show on WBNA-21 in the home industry,” Greenwell says. “And I was like, ‘Of course I do!’ It kind of fell out of the blue but everything that I had done up to that point made the position for me. So, I started meeting with WBNA-21 and we came up with the name “Your Kentuckiana 34 / ST. MATTHEWS MAGAZINE / APRIL 2022 / TownePost.com

Home.” I basically started the show from the ground up for them. The first show of “Your Kentuckiana Home” aired in April 2015.

“So basically My Southern Home was born,” she says. “Your Kentuckiana Home” stopped airing in July of 2017 and the first episode of “My Southern Home,” under my company’s ownership (KAG Media Consulting, LLC) and my leadership began in August 2017.”

Southern in the show’s title refers to the region.

“What was cool, the Friday before the first show Vinny Barber with the Barber Cabinet Co., called me and said, “Hey, would you be interested in bringing the show to Nashville and Lexington? And I said yes, I would, so before the first show had aired I had expanded already,” Greenwell says.

“It took me a while to get to those markets because at the same time I was launching My Southern Home, I was also starting the first reality television show that aired in Louisville, called Renovating Kentuckiana.

“It was the first reality show which aired

in Louisville that was shot at our station about home improvement. The beginning of this year I had an hour block of home improvement television that was all mine.

The first from 12 to 12:30 was My Southern Home, the second from 12:30 to 1 p.m. was Renovating Kentuckiana. It was pretty exciting. I did five programs since July. I sell the show, host the show and produce the show. Kyle Haskins, who is amazing, is my videographer and gripper. He knows how to shoot the show so beautifully.”

At one point they were shooting two shows – “My Southern Home” and “Renovating Kentuckiana” at the same time.

They only did season one of “Renovating Kentuckiana.” Greenwell says it was too intense maintaining the Nashville market while trying to get the Lexington market off the ground. Since Greenwell is both sales person and host, most of the Louisville clients know her. In Nashville, she had to make herself known. She did this by joining the home owners’ association, attending

community meetings, getting involved in the community and sponsoring events all the while building relationships.

“When I enter a market, I start becoming a part of the community,” she says. “That promotes relationship.”

The off-camera relationships transform into on-air ease.

“I make it a point before we go on camera to talk to clients about what they want to talk about,” Greenwell says. “So, they kind of know, we’re talking about things that they talk about every day. My goal is to help them tell their story.”

Everyone who is on the show pays to be on it. In Louisville and Nashville, 12 companies are profiled. Sometimes it is more than12 because companies may split up their segment with builders and remodelers.

Greenwell tries to arrange the show so that competing businesses don’t follow each

other. Each client’s segment is their time to shine, she says. Greenwell’s favorite thing about producing the show is helping her clients tell their story and helping them grow their business.

“I always tell my clients, this is your opportunity to tell your story,” she says. “My responsibility is to ask the right questions to help them tell it.”

Greenwell wants to help people renovate.

She says there are little things that can be done to satisfy the craving for something new. For example, she suggests buying a brand-new shower curtain and some towels ($50). It completely changes the bathroom, giving you something new.

She urges people to build a home — cost is the same as an existing home.

“New construction is something we talk about often on the show,” Greenwell says.

“When you think of buying a new home,

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and I even do this, you always think of an existing home. You don’t think of building your home. You think it is too stressful or you think it’s this or you think it’s that. You think you need all this money and you don’t.

You need the same amount of money that you need to buy an existing home. It’s just a different type of loan. And lots of companies make it easy for you.”

The 10th season (5th on the air) will be starting soon. The show runs two seasons a year: Spring is March, April and May and Fall season is September, October and November. Reruns of the previous season are aired in the summer.

“I am so proud of my show,” Greenwell adds. “I am so happy this opportunity has been given to me. I am just grateful that I was able to create this kind of program. I want people to watch the segments and take something from it that is going to help their lives a little bit.”

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