Zionsville Magazine November 2021

MAGAZINE

NOVEMBER 2021

GOT YOU COVERED!

AffordaShare Offers Simple, Affordable Health Care THE ART LIFE

Storm Striker Art Gains Popularity

LILLY’S WEARABLE ART

Local Shop Owner Lays Claim to the Only Wearable Art Boutique in the Midwest

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IN THIS ISSUE

NOVEMBER 2021

FOUNDER/CEO TOM BRITT tom@townepost.com 317.496.3599

PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011 ASSOCIATE PUBLISHER ROBERT TURK rob@townepost.com 317.810.0011 PRODUCTION COORDINATOR ERIN TURK

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DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL HACKER GRAPHIC DESIGNER ROBBY BERRY COPY EDITOR JON SHOULDERS

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Spray-Net Discover the Next Generation of Kitchen Cabinet and Exterior Painting

AffordaShare Offers Simple, Affordable Health Care

BUSINESS SPOTLIGHT™

REAL-TIME ANALYTICS Scan the QR code to see this magazine’s real-time reach and distribution numbers.

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SHOP AROUND

ZIONSVILLE’S INSIDE OUT SALE

Zionsville Chamber Launches Small Business Weekend Event

A New Twist on an Old Tradition Returns November 13

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THE ART LIFE

GOT YOU COVERED!

22

LILLY’S WEARABLE ART

Storm Striker Art Gains Popularity

Local Shop Owner Lays Claim to the Only Wearable Art Boutique in the Midwest

KEY CONTRIBUTORS JON ELLEGOOD / ALLYSON GUTWEIN / CHRISTY HEITGER-EWING / MARIAH KRAFFT RENEE LARR / AMY PAYNE / SHELLY SACK/ TERESA SKUTT

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What makes Spray-Net unique is they have custom manufactured coatings created specifically for each surface for a finish that looks and feels brand new, not painted. With a patented process for application onsite, the transformation is achieved in as little as one day and has long-lasting results.

The product won’t chip or peel and it’s made to last much like any factory painted surface such as brand new siding, doors, or windows. Spray-Net backs their product with a 15-year warranty against peeling and chipping.

The recent kitchen trend for 2021 has been white with the simple and warm white, Oxford White which is a top choice by designers and customers alike. Oxford White is a soft muted tone which can pair well next to marble and draw out the grey undertones.

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Spray-Net | (317) 671-7525 | www.spray-net.com 6 / ZIONSVILLE MAGAZINE 28 / NOVEMBER / NOVEMBER 2021 2021 / TownePost.com

BEFORE

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HERE’S A LIST OF SURFACES SPRAY-NET CAN PAINT WITH THEIR CUSTOM COATINGS: KITCHEN CABINETS • Two Component Crosslinking Polyurethane • Exceeds all KCMA Finish Requirements • Washable, Flexible, Adhesive, Scratch Resistant, Chemical Resistant DOORS & WINDOWS • Two-Component Crosslinking Polyurethane • Combats UV rays & other elements • Factory Hardness, Maximum Adhesion, High-Traffic Scratch Resistant, Fights Fading & Warping VINYL SIDING • Duo-Coat Vinyl Shield System • Dark colors an option due to cutting- edge solar- transparent pigements that prevent heat build up • Optimal Adhesion, Extreme Flexibility, Fights Fading & Warping, Washable

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Rodney Kuhl is a local entrepreneur and has partnered with Spray-Net to open the first location in the Indianapolis area.

Call 1 (317) 671-7525 or visit www.spray-net.com to schedule a free quote.

TownePost.com / NOVEMBER NOVEMBER 2021 2021 / ZIONSVILLE / 29 MAGAZINE / 7

ZIONSVILLE’S INSIDE OUT SALE A NEW TWIST ON AN OLD TRADITION RETURNS NOVEMBER 13 Writer / Allyson Gutwein, Executive Director at the Zionsville Chamber of Commerce Photography Provided

It’s always a great time to shop local, but we think about shopping the most during the holiday season. Where do you go for unique finds? What will make you the best gift-giver at the holiday party? Last year the Zionsville Chamber of Commerce offered a new event to encourage people to shop outside at the beginning of the holiday season: The Inside Out Sale.

In the article Local Shopping Statistics (2021): Facts on Buying Local it stated that “Small Businesses generate $68 of local economic return for every $100 spent with them”. (fundera.com/resources/

This sale was designed in part to encourage shopping when some may not feel comfortable shopping inside and allow both home-based businesses and our brick-andmortar favorites to show off their holiday wares European-market style. First held in 2020 as a response to the COVID crisis and to accommodate reduced capacity, the Inside Out Sale was continued because of the popularity. Now we have welcomed a new tradition into our holiday activities in Zionsville.

8 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

local-shopping-statistics). When money is spent with a local small business, it is, by in far, returned to the local community.

When consumers support local events like the Inside Out Sale, the money generated

goes further to help Zionsville and Central Indiana, as a whole.

“We loved getting to be a vendor at the Inside Out Sale in Zionsville last year,” says Rachel Patten of Storm Striker Art. “As a small home-based business, this sale provides a wonderful opportunity to make our merchandise available to our community during the lead-up to holiday season. It was a strategic pivot during COVID that helped businesses to reach shoppers without having to be inside. But it was so successful and fun that I am so glad it will continue to be a tradition here in Zionsville.”

Please join us on November 13 on Main Street for the Inside Out Sale 2021. Bring your holiday spirit, a big shopping bag and your excitement to support the dream of a small business owner. We look forward to welcoming you to Zionsville!

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THE ART LIFE

STORM STRIKER ART GAINS POPULARITY Writer / Christy Heitger-Ewing Photographer / Mariah Krafft

An elementary school art teacher by day and painter by night, Justin Patten has always been interested in art. In fact, that’s why he became an art educator - so he could be involved in art on a daily basis. He’s also a huge sports fan, and for 10 years played for the Indianapolis Hoosiers, a baseball league that played in vintage uniforms without gloves.

“I’ve always wanted to blend art and sports but never had the right place for it, then Etsy came along,” says Patten, who created some sports logo paintings that sold well online.

“When that happened, I was hooked.”

Justin Patten 10 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

In March of 2020, when much of the world shut down, Patten and his wife Rachel used the downtime to kick his art business into high gear. They named the company Storm Striker Art, after their sons, Lyle Jacob Striker Patten, 13, and Troy Storm Patten, 11. Rachel became the chief financial officer for all things Storm Striker.

They are licensed and make canvas art, stickers, ornaments, prints, magnets, tees, sweatshirts, hats and LED lights, representing the Indianapolis Motor Speedway and various schools.

“I’m everything but the artist,” she says.

Their products are sold in more than 30 Justin’s top-selling art depicts the shops locally, including Back to the Bricks in Indianapolis Motor Speedway logo.

Zionsville.

Through the years, he’s met numerous people with a passion for racing - both “We do pop-up spirit wear shops in drivers and fans. For instance, Tony Kanaan

They began making all kinds of products, from college art and pet portraits to custom art and Indianapolis 500 paintings.

Lyle Jacob Striker Patten

“Our goal is to get all the Indiana schools so we can represent,” Rachel says.

Zionsville,” Rachel says. “The next one is November 8 to 21, with delivery in plenty of time for Christmas.”

They have a line of house flags, garden flags, ornaments and mugs, representing pro football, hockey and baseball, as well as Division 1 colleges.

Rachel Patten TownePost.com / NOVEMBER 2021 / ZIONSVILLE MAGAZINE / 11

Troy Storm Patten

their children aren’t at one of their sporting events, the entire family spends time together in their main room at home that acts as a living room, dining room and art studio.

“I’m working but still hanging out with my wife and kids,” Justin says. “I’m painting but still asking my boys, ‘Have you brushed your teeth?’”

Rachel describes their life as “mass chaos,” but in the best kind of way - cat paw prints tinged with wet paint and all. is always wearing their tees, and this year Kanaan’s wife paired one of their tees with a couture skirt. Doug Boles, president of the Motor Speedway, has a Storm Striker painting hanging in his office.

Justin is thrilled to be living his dream of

immersing himself in art on a daily basis.

“I teach all day and paint every night,” Justin says.

However, he’s not locked away in a dingy basement with a smock and a brush. When

“Being around us and his students is what gives him energy,” Rachel says of Justin.

“There is so much energy in his paintings.”

For more information, call 317-319-0076 or visit stormstriker.com.

Justin Patten recruits his family to model his designs (left to right) Lyle “Striker”, Justin, Troy “Storm”, and wife Rachel.

12 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

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GOT YOU COVERED! AffordaShare Offers Simple, Affordable Health Care Writer / Christy Heitger-Ewing Photographer / Amy Payne

Jeff Frey used to sell traditional health insurance, but with an increase of calls from clients with complaints and questions about their current health insurance plan and the constant changes, confusion about networks, monthly premiums skyrocketing and deductible amounts going up he thought, ‘there has to be another option’ for his clients. Jeff determined there really were only a couple options out there. He also realized, “You really don’t need health insurance, what you need is a way to manage and pay for your needed health care,” Jeff says.

Ultimately, he found that medical cost sharing is safe, fast and straightforward. It’s kind of how health insurance started many, many years ago. Therefore, six years ago he launched AffordaShare. AffordaShare is not insurance but a private medical association.

“Once you become a member with AffordaShare, you no longer need traditional health insurance,” Jeff says.

His wife Lisa, also works for AffordaShare as the Operations Manager and member services liaison.

Jeff says his target market is primarily Small Business Owners, Independent Contractors, Real Estate Agents, Roofers, Landscaping Companies, HVAC, anyone that does not have access to a large group plan or that works for themselves and obtains individual health insurance on their own.

“Clients usually save about 30 to 50% individually or on their small group health insurance cost as well, all while still receiving great health care coverage and great customer service,” he says.

A lot of people think they can only change plans once per year, but that’s not always true. Typically, you can call or email your current health care provider and cancel any time throughout the year, they just don’t want you to do that. Health care plans and health insurance plans generally are month to month and can be canceled throughout the year with a couple weeks advance notice.

“At AffordaShare, we take new enrollments all year long,” Jeff says.

“THEY WEIGH THE PROS AND CONS AND, AFTER EVALUATING THE COVERAGE, TALKING WITH A LONG-TIME MEMBER AND LOOKING AT THE SAVINGS, THEY USUALLY DECIDE AFFORDASHARE IS THE BEST OPTION.”

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They do, however, see an upsurge in enrollments towards the end of the year as people and small businesses are planning for the upcoming year. Fall or open enrollment is an important time for you individually and for small businesses. This is the time you are trying to assess the next 12 months of your health care cost.

“This is a great time to compare AffordaShare to your current health care plan,” Jeff adds. “If we can save you money, still offer great health care protection and give you great customer service, why not do it? It’s a head’s you win, tails you tie. There is nothing to lose by simply comparing cost and coverage regardless of what time of the year it is.”

AffordaShare offers many different packages of various levels, with slightly different features and benefits to fit everyone’s needs and budgets, regardless of age or medical conditions. In addition, AffordaShare serves all demographics, from younger people who just got off of their parents’ plans, all the way up to those who are ready to switch over to Medicare.

“We have clients of all ages, married, single and families with children, and we are currently in 19 states,” Jeff says.

If you’re not sure if AffordaShare is a good fit for you, it doesn’t hurt to check them out. You can call them up or go to the website at AffordaShare.com click on the “Get-a-Quote” tab in the upper righthand section. Just complete the info there and hit “SUBMIT.” Within 24 hours you’ll have multiple options and prices to review.

16 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

“This way you can make a well-informed, thoughtful decision on what’s best for you, your business and your family,” Jeff says.

Of course nothing in life is certain. The Freys know this well. A few years ago, they got a call from a young man, 28-years-old, who was inquiring about AffordaShare because his mother wouldn’t stop telling him to obtain some type of coverage.

He told Jeff he was healthy, worked out, didn’t smoke, and wasn’t sure he’d ever need or use the coverage. He wanted the cheapest plan possible. Jeff set him up with the least expensive package that did not cover annual exams, dental or vision.

However, if he had a major medical event, the most he would be responsible for paying was $6,000 a year. As fate would have it, this young seemingly invincible man was diagnosed with cancer six months later.

“His care and treatment extended out for

almost two years, so he paid a total of only $12,000 out of almost $150,000 in medical expenses,” Jeff says. “He is very grateful he contacted us, and so is his mom.”

Jeff says a question he often hears is, “What am I not getting with you that I am getting with my current plan?”

“We do not cover ongoing serious mental health issues like severe depression, mental health hospitalization or drug and alcohol rehabilitation,” Jeff says. “Virtually everything else is covered, including broken bones, stitches, ultrasounds, maternity, cancer, strokes, heart attacks and anything in between.”

Though they don’t cover mental health rehab and therapy, they do cover office visits for things like depression, anxiety and attention-deficit/hyperactivity disorder.

“If you need to go in and consult with your doctor a couple times per year about your

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medication, well that is just a simple office visit and we cover that,” Jeff says.

Lisa finds that potential clients will often want to talk to current members to ask how easy the process is.

“We have many members that have used us for years and have experienced various medical issues,” Lisa says. “I find that they are happy to share their thoughts and experiences of having AffordaShare with new or prospective members.

“They weigh the pros and cons and, after evaluating the coverage, talking with a longtime member and looking at the savings, they usually decide AffordaShare is the best option,” Lisa adds.

AffordaShare is located in Fishers, Indiana.

For more information call (317)-431-7541 or visit affordashare.com.

SHOP AROUND ZIONSVILLE CHAMBER LAUNCHES SMALL BUSINESS WEEKEND EVENT Writer / Renee Larr Photography Provided by Mariah Krafft and the Zionsville Chamber of Commerce

Top row, L to R: Amy Biggs, Roasted in the Village Erica Carpenter, Fivethirty Home Leigh Ann Akard, Akard True Value Hardware & Just Ask Rentals Bottom row, L to R: Tracy Dull, Frances Parke Barbara Jennings, CV Art & Frame 18 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

Tell the Story Photography, Teresa Skutt

ionsville is famous for its quaint, brick-lined streets and local purveyors. Each year the Zionsville Chamber of Commerce hosts a Small Business Saturday event. This year they’ve added two days to the event, calling it Small Business Weekend. The event is November 26 through 28.

boutiques and service-based companies.

“Last year we celebrated Small Business Saturday, and people loved it,” says Allyson Gutwein, executive director of the Zionsville Chamber of Commerce. “They were so excited to support our businesses and restaurants that we wanted to make sure that people understood the importance of shopping locally, not just one day a year, but really the importance of shopping locally all holiday season. We wanted to make sure that we were going to get people kicked off on the biggest shopping day of the year by Black Friday, and continue that momentum through the entire weekend.”

Aside from physical items, gift recipients can unwrap gift ideas like a weekend away.

Participating businesses include restaurants,

“We started focusing on Small Business

“We’re excited about the change in adding extra days this year because we know many people will want to shop earlier this year,” Gutwein says. “We hear shipping delays could cause consumers issues. What better way to get a gift that doesn’t have to ship than by visiting a local business?”

“We’d be happy to suggest how to make a specific gift idea happen,” Gutwein says. “For instance, if you want to gift a staycation, the package could include a gift from a local salon, followed by dinner at Brick Street, and wine from Hopwood Cellars Winery. There are so many ways to create your own gift and still shop local.”

For every dollar spent in Zionsville, 70% of it stays local, which is a win for all.

Saturday just a few years ago, and people have really embraced it because we do have so many small businesses,” Gutwein says.

“We are 83% small business here in the Zionsville Chamber of Commerce. People love knowing that we have businesses here that are different and unique. It draws people here from other areas to find those unique businesses, and we want to keep them coming back during the holiday season. During the holiday season, there is so much more purposeful giving, as I call it. Let’s make sure those dollars that are destined towards being spent on others stay local.”

Each day the Zionsville Chamber of Commerce will give away shopping totes to participants.

“Bags might contain Zionsville Chamber or Commerce gift cards or merchant gift cards to encourage people to shop,” Gutwein says.

“We want not only people from Zionsville participating, but people who live in other areas as well. It’s a fantastic community. If

TownePost.com / NOVEMBER 2021 / ZIONSVILLE MAGAZINE / 19

we can get people shopping here during the holidays, what are the odds they’ll come back for a weekend girls trip or a trip with their family?” “ During the holiday season, there is so much more purposeful giving, as I call it. Let’s make sure those dollars that are destined towards being spent on others stay local.” —Allyson Gutwein

Participants are spread throughout the entire city of Zionsville, not just the iconic brick streets of downtown.

“We wanted to make sure that if there’s a member of a business that is located at Boone Village, or down on Main Street, or over on Michigan Road, all of those businesses feel supported,” Gutwein says.

Zionsville Olive Oil has participated since the year the owners opened the store.

“This year we’re going to feature some Christmas gift ideas,” says Angie McCloskey, co-owner of Zionsville Olive Oil. “We will pair popcorn with some of our different oils. We also have a recipe pairing where we’ll feature an olive oil and balsamic vinegar to go with a specific protein. The Zionsville Chamber of Commerce does a great job spotlighting Zionsville. We support the Chamber so they can support us.”

Erica Carpenter owns Fivethirty Home, a home decor and painted-furniture store.

She also serves as Chamber president.

“It’s important for people to shop locally because when you support small businesses in Zionsville, it enables us to support the community,” Carpenter says. “I try to

20 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

support many local organizations. When you’re supporting and putting money into a local business, it enables us to choose a local organization to support in return.”

Carpenter makes Small Business Weekend more than just a shopping experience for customers.

“I try to make it an enjoyable weekend,” Carpenter says. “We’ll have some demos, giveaways, and food and drinks. We often see groups coming out shopping together on that weekend. We want it to be an experience for our customers. It’s a great time for the community to support us, but it’s also a great time for me to show my appreciation to those who support us all year long.”

For more information, visit zionsvillechamber.org.

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LILLY’S WEARABLE ART

Owner Joan "Lilly" Carney

LOCAL SHOP OWNER LAYS CLAIM TO THE ONLY WEARABLE ART BOUTIQUE IN THE MIDWEST Writer / Shelly Sack Photographer / Jon Ellegood

still don’t know we’re here, but we’re the only wearable art store in the Midwest.”

Shoppers who pop into Lilly’s Wearable Art in Zionsville won’t find clothing that can be found across the malls of America. Instead, they’ll be treated to a visual collection of unique clothing that displays the curated design aesthetic behind the business.

Her eye has always been trained for fashion, since she would design and sew clothing as a fourth-grader growing up in Milwaukee, Wisconsin.

The women’s clothing boutique had moved to various locations in the village since opening in 1992 on Pine Street, to accommodate its growing collection. While the storefront closed a few years ago, Owner Joan “Lilly” Carney said being housebound during the 2020 shutdown had her itching to get back to the bricks in Zionsville.

Lilly’s reopened at its new location on May 1, with a mailing list of 10,000 names, and Carney has been enjoying brisk business.

“I wasn’t busy enough and I have lots of energy,” Carney says. “I think a lot of people

“My mother was very frugal, and my sister and I were different sizes and our styles differed,” Carney says. “I would take my babysitting money and go to Marshall Field’s to the designer bins of leftover endruns and buy the remnants I wanted.”

Art, Carney knew what she wanted.

“The store itself can be described as a jewel of wearable art,” Carney says.

Her women’s boutique, packed with clothes and accessories, can be described as fun, interesting and colorful. Grouped by colors, the clothing, sized XS to 2X, is

Her background in critiquing art and design grew as she was a model in her high school and college years, wearing fashions as a representative for Boston Store and Marshall Field’s with the latest designs. She double-majored in art history and education at Marymount College, which helped train her eye for design.

When it came to opening Lilly’s Wearable

22 / ZIONSVILLE MAGAZINE / NOVEMBER 2021 / TownePost.com

many other unique pieces available to grab customers’ attention.

In early fall she secured another new artist to showcase 30 pieces, and recently had Kimono Designs pieces by Theresa Gallup and pieces from Lee Andersen, both established American designers.

“I have a passion to help artisans,” Carney says. “They have God-given talents that often don’t pay as lucrative as other career paths. They rely on their own sales skills, and they often don’t have them.”

both interesting and timeless, and Carney emphasizes that it is wearable art designed to be worn and shared.

Lilly’s has jeans with embellishments, cutouts and embroideries, alongside reversible jackets that are hand painted and jeweled on top of the fabrics. There are

Her passion has brought her around the world to scout new artists. She made a point to use her credit card to accrue airline points that have led her to 22 different regions including Croatia, China, Nepal, Italy, Vietnam, Bali and Germany. She kept her home base in the village, before her move to stopped by people in the store that say, ‘It’s Carmel, calling Zionsville “a fun little town.” so nice to see somebody dressed up.’ You feel your best when you’re put together.”

“It’s charming and the people are friendly,” Carney says. “Business is now picking up and people want something fun to wear.

People are tired of being in sweatpants. I get

Lilly’s Wearable Art is located at 110 North Main Street in Zionsville. For questions about upcoming trunk shows or in-store inventory, call 317-973-5000.

TownePost.com / NOVEMBER 2021 / ZIONSVILLE MAGAZINE / 23

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Danna Green Licensed Insurance Agent

317-430-7094

dgreen@healthmarkets.com HealthMarkets Insurance Agency, Inc. is licensed as an insurance agency in all 50 states and the District of Columbia. Not all agents are licensed to sell all products. Service and product availability varies by State.

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