Sodium Sorbate Market Key Players, Trends, Growth Opportunities and Industry Forecast till 2023
“The drivers of sodium sorbate industry include advantages of sodium sorbate like longer shelf-life since it is used as preservative, high consumption rate of baked and processed food, vegetables, fruits, and fast food products.�
Global Sodium Sorbate Market is estimated to grow considerably in the coming years owing to the high demand for processed food. Sodium sorbate is basically a food additive. It is a salt derived from sorbic acid that is used in personal care, bathing, and cosmetic products. In personal care and cosmetics, sodium sorbate prevents the growth of bacteria and increases shelf life of the product. In the food industry, sodium sorbate prevents the growth of mold, fungi, and yeast. Though sodium sorbate is present naturally in some berries, it is manufactured synthetically. The drivers of sodium sorbate industry include advantages of sodium sorbate like longer shelf-life since it is used as preservative, high consumption rate of baked and processed food, vegetables, fruits, and fast food products. Moreover, increased applications of sodium sorbate in food industry, since it does not affect the taste of the food in terms of smell, color, taste and protects food decomposition, easy availability, and cost effectiveness is accelerating the demand for sodium sorbate, thereby affecting the market growth. However, increase in health issues, such as vomiting, diarrhea, nutritional deficiencies, etc. due to excessive consumption is hampering the market growth. Additionally, applications of sodium sorbate as a food ingredient is banned in European Union due to possible genotoxic effects. Growing demand for clean label food additives is an emerging trend in the market. Shifting trend of consumers from processed foods to organic and natural foods is another trend witnessed in the market. Processed food products contain synthetic and artificial ingredients like colorants, flavors, and preservatives that result in health issues.