To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?
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I have chosen the question “To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?. Specifically i want to look at how typography and type design reflect the context, audience and function of contemporary graphic design. I will try to specify this question further on throughout my research. Type design has always had tie’s to the times that they were created in, within contemporary culture now these can be used as parody’s and pastiche. This could also link to Modernism in particular swiss design and how they tried to create forward thinking design and a choice of san serif typography for clarity.