The
Insights eBook For 905 Careers In Transition
Compiled and curated by Tom Kaufmann tkaufmann00@gmail.com
© 2019
Table of Contents: 1. Your Most Important Job Search Tool ………………………………………………………. 4 2. LinkedIn Profile Best Practices …………………………………………………………………. 5 3. Your LinkedIn Profile ……………………………………………….……………………………….. 6 4. Profile Banner …………………………………………………………………………………………….. 9 5. LinkedIn Settings ………………………………………………………………………………………… 10
6. Making your Profile Stand Out ……………………………………………………………….... 11 7. Posting Media to Your Profile ……………………………………………………………………. 12 8. Optimizing Your Profile ……………………………………………………………………………… 13 9. LinkedIn Contacts ………………………………………………………………………………………. 14 10.What to Do When Someone Visits Your Profile ………………………………………. 15 11.Recruiters on LinkedIn …………………………………………………………………………….. 16 12.LinkedIn Social Selling Index (SSI) ……………………………………………………………. 19 13.Status Updates for Job Seekers ………………………………………………………………… 20 14.Tips for Getting A Job Using LinkedIn ………………………………………………………. 21
This information is proprietary and unique for 905 members. © 2019
2
Table of Contents: 15. Contract or Contract to Hire? ……………………………………………………………….. 24 16. Grow Your Network ……………………………………………………………………………….. 25 17. Search and Advanced Searches ……………………………………………………………… 26 18. Adding Certifications, Awards, & Badges to Your Profile ……………………. 30 19. Adding Projects to Your Profile ……………………………………………………………. 33 20. LinkedIn Recommendations & Referrals ……………………………………………… 38 21. Giving Recommendations ………………………………………………………………………. 44
22. Network Notifications ……………………………………………………………………………. 45 23. Sample Introductions …………………………………………………………………………….. 46 24. LinkedIn Kuddos ……………………………………………………………………………………… 48 25. How Job Seekers Get Jobs ……………………………………………………………………. 49 26. LinkedIn Career Advice …………………………………………………………………………. 50 27. Other LinkedIn Features ……………………………………………………………………….. 51 28. 905 LinkedIn Hacks ………………………………………………………………………………. 52
This information is proprietary and unique for 905 members. © 2019
3
Your Most Important Job Search Tool 94% of the Jobvite survey respondents named LinkedIn as their dominant recruiting network Why LinkedIn is the most important tool for your job Search https://www.greyzonementoring.com/blog/why-linkedin-is-the-most-important-tool-in-your-job-search/
The 31 Best LinkedIn Profile Tips for Job Seekers: https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers
Tips for Writing a Great LinkedIn Summary with Examples: https://www.thebalance.com/good-linkedin-summary-with-examples-4126809
LinkedIn Profile Summary Examples (Best in Class) https://www.huffingtonpost.com/entry/linkedin-profile-summary-examples-best-inclass_us_59573038e4b0f078efd98a22
This information is proprietary and unique for 905 members. Š 2019
4
LinkedIn Profile Best Practices Make it easy to be contacted! Both phone number and email address MUST be in both 1. ‘contact information and 2. ‘top of your summary’ (viewable without clicking ’more’) as contact information not always visible to hiring manager, if your serious about looking for a job YOU INCLUDE YOUR PHONE NUMBER – YOU NEED TO BE EASILY FOUND, and AVAILABLE!
“94% of the Jobvite survey respondents named LinkedIn as their dominant recruiting network”
Use a (free) google (Google Voice) phone number, and forward it for job hunting if fearful of being stalked (this has NEVER happened yet to anyone in 905)
What is Google Voice: https://www.lifewire.com/why-google-voice-3426572 Many recruiters, HR personnel and managers PREFER to call instead of texting, emailing or messaging –they do not want to ‘spend’ one of their InMail's! Do not answer a call from an unknown number or recruiter; let them use your appropriate voice mail. Call them back when you know who they are, what it is about and are prepared.
31 Best LinkedIn Profile Tips for Job Seekers: https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers
Tips for Writing a Great LinkedIn Summary with Examples:
https://www.thebalance.com/good-linkedin-summary-with-examples-4126809
Best In Class LinkedIn Profile Summary Examples:
https://www.huffingtonpost.com/entry/linkedin-profile-summary-examples-best-inclass_us_59573038e4b0f078efd98a22 This information is proprietary and unique for 905 members. © 2019
5
Your LinkedIn Profile What should you include in your LinkedIn Profile? • Contact information – Make it easy to be contacted! Both phone number and email address MUST be in both 1. ‘contact information and 2. ‘top of summary’ (viewable without clicking ’more’) as contact information not always visible to hiring manager, if your serious about looking for a job YOU INCLUDE YOUR PHONE NUMBER – YOU NEED TO BE EASILY FOUND, and AVAILABLE! • Headline (120 characters limit) – Use common searchable title for your position, this is your most valuable space! (Do not flowery, vague general verbiage, that’s not searchable) Do not waste this valuable space! Separate your key points by using “l” as a divider • Your Summary (2000 character limit) – At top of summary use searchable keywords and a short interesting story, 2nd most important space! (Only 220 characters, of which 92 characters mobile, immediately visible) Your phone number and email in the top of your summary is an absolute must! Make yourself easy to be found, this is for THEM, not you. If you’re not a first level contact this information is NOT available elsewhere and recruiters do NOT like to use up their in-mails!
• A Profile Picture – is an absolute must! It needs to be professional, no beach, kids or pets. • Keywords – Important key words and skills that align with the job you are seeking. They need to be utilized 2 – 4 times throughout your profile This information is proprietary and unique for 905 members. © 2019
6
Your LinkedIn Profile •
Current Job – Do NOT leave blank, you are asking for searches to pass you over! Create a position, if you must explaining what you’re doing, or write up your volunteering experiences, or skills improvement. Do not say “seeking opportunities” it makes you sound desperate.
•
Endorsements – most important ones moved to the top, only a few are visible, you don’t need more than 10, and the recruiter package searches endorsements. Do not keep endorsements that have little value to the job you are actually looking for. “Skills endorsement and recommendations are how we validate and support other people’s expertise, and it adds credibility when your skills are seen and endorsed by your connections that are also highly skilled in those areas.” De Almeida also mentioned that those with skills listed receive up to 17 times more profile views, “and the more endorsements you have for those priority skills, the higher you rank in search results.” LinkedIn members with five or more skills listed are discovered up to 27 more times in searches by recruiters, and messaged up to 31 more times by recruiters and other LinkedIn members.
•
Recommendations- We recommend a minimum of 2 per each job that you post. Effective recommendations, need to highlight skills that a manager would deem to be important. This information is proprietary and unique for 905 members. © 2019
7
Your LinkedIn Profile •
Share media and marketing collateral – Case studies, white papers, case studies, brand content, publications – any relevant content attached/shared, videos of relevant presentations, slide shows, documents, possibly your resume (or not), include a Power Point or video about yourself. To add a project to your profile: Click the Me icon at top of your LinkedIn homepage. Click View profile. Select Accomplishments from the Add new profile section on the right rail of the page. List the other ‘creators’
•
List of Skills: Candidates with skills listed receive up to 17 times more profile views, “and the more endorsements you have for those priority skills, the higher you rank in search results. LinkedIn members with five or more skills listed are discovered up to 27 more times in searches by recruiters, and messaged up to 31 more times by recruiters and other LinkedIn members.
•
Use Bullet Points – quantified, by job positions
•
Background Banner - Make your profile stand out. See URLs on the next page for Free LinkedIn banners/backgrounds.
Don’t Forget To Include – Volunteering, special projects, and hobbies. People look for commonalities! Remember to Proof your profile – Just like you would your resume Consider Using A LinkedIn Vanity URL – Customize, shorten make unique This information is proprietary and unique for 905 members. © 2019
8
Profile Banner The image to the right is a usable image LinkedIn Banner! (Copy/Paste) This free image is the right dimensions (size) for a LinkedIn banner. Or you can select a different graphic/image by clicking on one of the URLs below.
905 Tip: Write
conversationally and in 1st person
LinkedIn Background Images: http://careerblast.tv/linkedin-backgrounds-request/ https://linkedinbackground.com/
http://freelinkedinbackgrounds.com/ http://digitalfunk.com.au/linkedin-background-image/ http://careerblast.tv/linkedin-backgrounds-request/
This information is proprietary and unique for 905 members. Š 2019
9
LinkedIn Settings Visibility: Are you open to a new opportunity? Make sure your profile is visible to all while in the job seeking mode, adjust settings to ‘visible to all’ and “Let recruiters know your open” to ‘on’ The number of first level contacts for your network to start being useful approximately 500. Make sure that you connect with friends, family, neighbors, vendors, shopkeepers, business associates, industry contacts, alumni, or whomever to hit and exceed 500 connections. Public Profile Settings: You control your profile and can limit what is shown on search engines and other off-LinkedIn services. Viewers who aren’t signed in to LinkedIn will see all or some portions of the profile view displayed below. Account Settings Account Settings. Customize your LinkedIn experience by managing your account settings. Learn how to change your account contact information, including email addresses and phone numbers, language settings, and much more. Managing Your Account and Privacy Settings - Overview To access this page: Tap your profile picture. Tap the Settings icon in the upper right corner. Navigate through the four tabs to adjust settings for Account, Privacy, Ads, or Communications. This information is proprietary and unique for 905 members. © 2019
10
Making your Profile Stand Out LinkedIn doesn’t allow you to use bullets or bold formatting in your summary, but you can use some of these characters to help format your summary or headline. Eye Candy ❃ Adds Interest ❃ to Your LinkedIn Profile A secret to making your profile or headline standout is to add "eye candy" to your profile by using symbols like ☛ ◆ ► ✿ ☚.
Used carefully (not excessively), these symbols draw readers' attention to the specific elements in your Profile you want to highlight or make easily found. To find your own unique symbol, bullet, or emoji go to https://emojipedia.org/ Remember: Be professional and use these sparingly. https://www.job-hunt.org/linkedin-job-search/linkedin-profile-eyecandy.shtml?mc_cid=49d5f4d015&mc_eid=68c01e4247
This information is proprietary and unique for 905 members. © 2019
11
Posting Media To Your Profile Make A List Of Your Work There are several types of LinkedIn media you can include in your profile and can also possibly take along to an in-person interview. What evidence do you have to support your claim? Do you say that you’re a good presenter? Do you say you have strong writing skills? Do you say you’ve streamlined a process? Use a visual to back that up! Review your achievements and list ideas for supporting documentation! Here are some ideas: ➢ Images/Graphics – (i.e., Have you received an award for a project?) ➢ Videos
➢ Newsletter & Blog Articles ➢ Personal Websites ➢ Copy Writing Samples ➢ Testimonials ➢ Work samples (that are not proprietary) This information is proprietary and unique for 905 members. © 2019
12
Optimizing Your Profile 10 Actionable Ways To Optimize Your LinkedIn Profile These days, you want to create a LinkedIn profile that will get praise on the web. A profile that will get recruiters to dial your number… a profile that will clog your profile with thousands of InMail messages.
89 % of employers have recruited from LinkedIn
Indeed, having a presence on LinkedIn can increase your odds of being recruited. The platform rose to 300 million members last year, amongst which are individual recruiters and enterprises looking to hire the right fit for their corporations. It’s also intriguing that 89 percent of employers have recruited from the site, so it’s a great opportunity to seek professional roles. But just filling out a profile is not enough… 1. Write a robust summary
6. Highlight your achievements
2. Headline and profile image matters
7. Customize the URL
3. Join relevant groups
8. Post regular updates
4. Use the publishing feature
9. Incorporate branding
5. Get endorsements and recommendations
10. Be active
Read the Entire Article by clicking here. This information is proprietary and unique for 905 members. © 2019
13
LinkedIn Contacts There are Five Levels of Contacts in LinkedIn
The Number of 1s t-level contacts for your network to start being useful is approximately 500
1. 1st degree contacts or connections, people you’re directly connected to. People you have asked to connect to and they have accepted or people that have asked you to connect – and you accepted. You can connect with them via email or messages, will see an icon ‘1st’ in a search. 2. 2nd degree connections – people connected to your first degree connections. These ‘referrals’ are where up to 80% of jobs come from using LinkedIn! (2nd degree icon in a search) best to ask your 1st degree or level contact for an introduction, but can usually connect via a message or LinkedIn InMail. 3. Individuals connected to your 2nd level contacts, visible with a ‘3rd’ icon in a search. You may or may not be able to connect with them directly. 4. People ‘following’ you, this group includes your contacts and those people who click on “follow” in you profile (this needs no approval by you!). If your active and post, you have these followers . . . . 5. Groups, an entirely different network, you can view these individuals and directly connect with them without them being a level #1 or #2. (group icon) individually or in a group post. Out-of-Network – like health insurance, this category bites. May be able to find them in a general search and be able to send an InMail, or may not. Possibly not members of LinkedIn. This information is proprietary and unique for 905 members. © 2019
14
What To Do When Someone Visits Your Profile What’s the very best thing about LinkedIn? You already know the answer. It’s easy: The fact that with just one click of a button you can see exactly who’s been creepin’ on you at any given point in time. And nothing makes us transform into Nancy Drew faster than when someone anonymous takes a gander at your perfectly quantified bullet points.
The people who take a look at your page could very well be the connection you need to an awesome company that’s currently hiring.
Obviously, those people that looked at your profile were intrigued by something about you, meaning you have a captive audience right at your fingertips. The “Who’s Viewed Your Profile” section is quite literally a treasure trove of strangers just waiting to blossom into full-blown connections. But, there’s only one problem: Most of us never actually do anything with the information that’s there. Instead, we take a quick scroll through those names, think, “Huh, I wonder what she wanted!” and then move on with our days. Well, no more, my eager-to-network friends! This sneaky feature is quite literally the crown jewel of LinkedIn. So, it’s time you start leveraging that wealth of knowledge.
To read the entire article chick here. This information is proprietary and unique for 905 members. © 2019
15
Recruiters on LinkedIn The four LinkedIn Recruiter Package (talent) buckets: Bucket #1: ‘Criteria Sort’ based on skills “parsing key word counter” and other pertinent criteria Bucket #2: ‘Most likely to respond’ based on LinkedIn posts, replies and frequency of logging in to LinkedIn Bucket #3: ‘LinkedIn Open Candidate’, Candidate makes an effort to be found, easy contact information and ‘looking for a position’ makes recruiter’s job easier Bucket #4: ‘Energy with your brand’ (Industry), LinkedIn recommendations (Current, 1 – 2 recommendations for each recent job), Endorsement.
This information is proprietary and unique for 905 members. © 2019
16
Recruiters on LinkedIn What recruiters see on the LinkedIn recruiter platform: The platform starts at $8500 plus add ons. “The company has already dropped a "nuclear bomb on recruiting," according to Ed Nathanson, director of talent acquisition at security software company Rapid7. Nathanson says that Rapid7 now uses LinkedIn Recruiter for all of its recruiting purposes, and that the company's recruiters spend anywhere from four to five hours on LinkedIn each day. He and his team have used LinkedIn to more than double the size of Rapid7 in the last year and a half. In other words, Nathanson finds the vast majority of future employees on LinkedIn. And if you aren't on LinkedIn? He'll probably never find you. And even if he did, he probably wouldn't hire you. "I'm always amazed at people who aren't there now," Nathanson says. "When I talk to candidates and they aren't on there that's a big red flag for me.“ To read the entire article Click Here.
This information is proprietary and unique for 905 members. © 2019
17
Recruiters on LinkedIn Watch a cool video on how LinkedIn recruiter packages are used This 6 minute step-by-step demo of LinkedIn Recruiter shows you how to unlock LinkedIn's full recruiting potential to find and attract the best passive talent. Recruiters Explain Which Types Of Messages They Actually Reply To Five recruiters share what they like as well as what makes them delete your email or hit “ignore” on LinkedIn. 7 Ways to Stand Out in a Recruiter’s LinkedIn Inbox Some messages connect with recruiters instantly; some don’t. This blog post contains seven effective ways to capture my attention and stand out among other candidates.
This information is proprietary and unique for 905 members. © 2019
18
LinkedIn Social Selling Index (SSI) The Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily. https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi# The LinkedIn Social Selling Index is supposedly a calculation of how influential you and your posts are on LinkedIn. According to their site, it appears to be a score based on 4 different factors: 1. How effective you are at establishing your professional brand (the level of engagement you get on posts?) 2. How effective you are at finding the right people (making connections in your industry?) 3. How effective you are at engaging with insights (whether you have a premium account that allows you views into more detailed insights?) 4. How effective you are at building relationships. How often you are engaging via direct messages and comments? Statistically Best: Post with no pictures, then post link in first comment – it’s better engagement it keeps people on LinkedIn longer! Engagement Pods: Have friends, family, accountability partner and wingman ‘like’ and comment on the post. This information is proprietary and unique for 905 members. © 2019
19
Status Updates For Job Seekers 10 LinkedIn Status Updates For Job Seekers
“Professionals who have an AllStar rating on their LinkedIn profiles were shown to be 40 times more likely to receive opportunities.”
“Only 51% of members make it this far!”
This information is proprietary and unique for 905 members. © 2019
20
Tips For Getting A Job Using LinkedIn 1. Make sure your profile is at the All Star level. This means uploading a Great picture, writing a compelling headline, and crafting a benefits-driven summary. In other words, instead of telling potential employers what you do, tell them how you can benefit them. 2. Identify companies that you want to work for, that have open positions. Use the LinkedIn jobs tab to do this (see pic below). I also used other job boards like Indeed to find open positions.
3. Find the hiring manager using LinkedIn search. 4. Invite that person to connect using a personal message like “Hi Mike, we have several mutual connections in the automotive industry. I’d like to add you to my LinkedIn network.” 5. Once they connect with you, message them directly. Tell them you are interested in a position with their company and why you think you can be an asset. Ask them who you might submit a resume to so it doesn’t get lost in the stack. 6. Do this for every job you’re interested in. You will get multiple job interviews and stand out from almost every candidate.
This information is proprietary and unique for 905 members. © 2019
21
Tips For Getting A Job Using LinkedIn 905 LinkedIn Tips 1. Reach out, and ask ALL “viewed your profile” contacts to connect with you, 905 members have actually gotten jobs from this! “I saw you viewed my profile, can I be of any further assistance? I would like to become part of my network”. 2. When someone you don’t know connects or asks to connect to you “Thanks for the invite, what prompted you to reach out (to me)? 3. Green dots by someone’s name shows if the contact is active online and on a mobile device or on a computer/laptop. 4. Post, share, comment on target companies LinkedIn business page as if your employed there already, get noticed, might try with ALL you target companies, original content or articles are always the best and gets the most exposure……
This information is proprietary and unique for 905 members. © 2019
22
Tips For Getting A Job Using LinkedIn 905 LinkedIn Tips LinkedIn Status Updates and Posting How and When to post - You built an awesome LinkedIn profile, but no one is contacting you. What do you need to do to draw attention to your profile? The secret is in sharing status updates that appeal to your network and potential employers. So what kind of status updates should you post on LinkedIn? https://careersherpa.net/10-linkedin-status-updates-job-seekers/
LinkedIn Reveals New Techniques to Get a Better Job Applying directly is the worst way to get a better job. The best jobs are found via networking or getting recruiters to call you because they found your resume. https://www.inc.com/lou-adler/linkedin-reveals-new-techniques-to-get-a-better-job.html Let employers and recruiters know your looking by using LinkedIn’s ‘Open Candidate’ feature.
This information is proprietary and unique for 905 members. © 2019
23
Contract Or Contract To Hire? Contract / Consulting Jobs Explained https://business.linkedin.com/talent-solutions/product-update/recruiter/search-for-contractors To indicate that you are interested in Contract work: Click on your picture/headline, Go to your Dashboard/Profile or “Jobs”. Click on Career interests, Job Title, Select Geographical Location, and click all appropriate job type boxes and Industries you are interested in. Contract work sites: Elance
Guru.com
Flexjobs
LinkedIn Profinder
Freelancer
Sologig
FreelanceWriting
UpWork
This information is proprietary and unique for 905 members. © 2019
24
Grow Your Network Grow your LinkedIn network quickly! Be sure write down and use any and all current and past email addresses. To add contacts: #1. Go to <My Network> #2. <Connect> add Connections #3 Click on <More Options> to add other email addresses.
This information is proprietary and unique for 905 members. Š 2019
25
Search and Advanced Searches LinkedIn Search works in both the top search bar and in advanced search. These searches work on other job boards and you can SAVE your searches.
Using Boolean Search on LinkedIn https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en and https://www.socialtalent.com/blog/recruitment/how-search-new-linkedin-2017
Sourcing on Google: Boolean Search https://resources.workable.com/tutorial/source-google-boolean
You can run a Boolean search on LinkedIn (and elsewhere) using advanced search operators and Boolean logic to conduct searches. Here are some ways you can construct your searches: Quoted Searches - For an exact phrase, enclose the phrase in quotation marks. For example: type "product manager". You can also use quotation marks if you want to find someone with a multi-word title.
This information is proprietary and unique for 905 members. Š 2019
26
Search and Advanced Search LinkedIn Search only supports standard quotation marks. Other software or websites may use special symbols that our system does not recognize. In order to optimize overall site performance, stop words such as "by", "in", "with", etc. aren't used. NOT Searches - To exclude a particular term, type that term with an uppercase NOT immediately before it. For example, type: programmer NOT manager. OR Searches - To see results that include one or more terms in a list, separate the terms with an uppercase OR. For example, type "sales OR marketing". AND Searches - To get results that include two or more terms in a list, you can use the uppercase word AND as a separator. For example, type: manager AND director. Note: You don't need to use AND. If you search 2 or more terms, you'll automatically see results that include all of them. Parenthetical Searches - To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, but you want to exclude "assistant to VP" or SVPs, type VP NOT(assistant OR SVP)
This information is proprietary and unique for 905 members. Š 2019
27
Search and Advanced Search When handling searches, the overall order to precedence is: 1. Quotes “ “ 2. Parentheses ( ) 3. NOT 4. AND
5. OR Notes: • The + and - operators are not officially supported by LinkedIn. Using AND in place of a + and NOT in place of a - makes a query much easier to read and guarantees that we'll handle the search correctly. •
When using NOT, AND or OR operators, you must type them in uppercase letters.
•
We don't support wildcard searches.
•
Boolean search will only work in the keyword word field.
This information is proprietary and unique for 905 members. © 2019
28
Search and Advanced Search There are five search operators that are currently supported by Linkedin 1. Firstname
Lastname
Title
Company
School
Examples: ((Chief AND Officer) AND (Executive OR (Operational OR Operations) OR Marketing) OR (CEO OR COO OR CMO)).
(“.net” OR dotnet OR “dot net” OR “. net” OR “asp.net” OR “asp net” OR apache) (-recruiter – recruitment –recruiting –staffing) (“COO” OR “Chief Operating Officer”) AND (Aged Care OR Not for Profit OR “Health”).
Learn how to find people and jobs faster with LinkedIn search. This information is proprietary and unique for 905 members. © 2019
Learn how to find people and jobs faster with LinkedIn search. 29
Adding Certifications, Awards, & Badges To Your Profile Adding, Editing, or Removing Digital Certifications and badges To Your Profile: https://www.linkedin.com/help/linkedin/answer/44644/adding-editing-or-removing-certificationson-your-profile?lang=en
Why Should I Add Award Photos to My Profile? Photos serve several purposes on your LinkedIn profile. They: 1. Provide visual relief from all those words. 2. Add color.
3. Amplify your narrative story. 4. Provide quick proof of some of your accomplishments. 5. Possibly a video of you receiving the award, if significant
This information is proprietary and unique for 905 members. Š 2019
30
Adding Certifications, Awards, & Badges To Your Profile
This information is proprietary and unique for 905 members. Š 2019
31
Adding Certifications, Awards, & Badges To Your Profile
This information is proprietary and unique for 905 members. Š 2019
32
Adding Projects To Your Profile Grab Recruiter & Employer Attention with LinkedIn Projects Laura Smith-Proulx https://www.job-hunt.org/linkedin-job-search/LinkedIn-projects.shtml
Seeking more ways to attract employer and professional interest on LinkedIn? Look beyond the commonly used areas of the site (such as Summary, Experience, or Education) and into the Projects section. The Projects section is a powerful part of LinkedIn, impacting the site’s search algorithm. These projects do NOT have to represent formal initiatives from your work history. The Projects section can facilitate your findability as a candidate, especially when you add a substantial amount of keywords. Add Projects that show desirable skill sets, group and individual work efforts, new capabilities, or informal use of valuable skills that reinforce your brand message. Projects must be "linked" to either jobs in your Experience section or entries in your Education section – whether these are current activities or from your professional history.
This information is proprietary and unique for 905 members. © 2019
33
Adding Projects To Your Profile Remember to always list the names of other “creators”, major contributors, or other significant members of the project, as this adds credibility to your profile. The Projects section is also the perfect section for consultants who have spent time working with different clients. Consultants can’t list clients in their Experience section because they didn’t work for them directly as an employee. The Projects section is the perfect answer to this conundrum. To get started using Projects, first navigate to Add a New Profile Section near the top of the right column of your Profile. Then click on the down arrow beside Accomplishments. Scroll down until you find the Projects. Click the button to the right of the word "Projects," and fill in details using the following strategies:
This information is proprietary and unique for 905 members. © 2019
34
Adding Projects To Your Profile To add projects to the Projects section of your LinkedIn profile, follow these steps: 1. Open your LinkedIn profile. 2. If you have the Projects section already added to your profile, simply scroll to it and click the pencil (edit) icon to enter into edit mode, then go to Step 5. 3. If you don’t have the Projects section added to your profile yet, scroll below the Contact Information section at the top part of your profile. Two sections appear that you can add. If Projects isn’t one of the options listed, click the View More link to expand the area and see a full list of sections to add. 4. In the Project section, click Add Projects. When clicked, the Projects section appears on your profile. 5. In the Name field, enter the name of the project. 6. In the Occupation field, select the current or prior experience to connect the project to a particular role. The drop-down list is populated by your current and previous experiences. By linking the project to a position, the project shows up in the Projects section and directly under the position it is paired with.
This information is proprietary and unique for 905 members. © 2019
35
Adding Projects To Your Profile 7. In the Date field, choose the month and year you worked on the project from the dropdown lists. If this project spanned a period of time, click Switch to Date Range to add an end date. 8. In the Project URL field, add the website where more information on this project can be found. If this project doesn’t have a web presence, skip this section. 9. In the Team Member(s) field, place your cursor over +Add Team Member and start typing a name. If the team member is one of your first-degree connections on LinkedIn, his or her name appears in a drop-down list. 10. Select the team member(s) you wish to add to the project from the drop-down list. You can add team members even if they aren’t on LinkedIn, but they will not have profiles dynamically linked within the project. 11. In the Description field, add context around your project so that your reader has an idea of the extent of your success and why this project was singled out. 12. Click the Save button.
This information is proprietary and unique for 905 members. © 2019
36
Adding Projects To Your Profile
https://www.linkedin.com/help/linkedin/answer/43524/adding-and-editing-projects-on-your-profile?lang=en
This information is proprietary and unique for 905 members. Š 2019
37
LinkedIn Recommendations & Referrals Recommendations Two(2) to three(3) recommendations are needed per job, emphasizing most recent position, less for older positions, also needed for volunteer experience, possibly education and recent training/continuing education. (see’ LinkedIn hacking’ below if you need to build this up!) Asking for a LinkedIn Recommendation - Example: Dear Tom, I’m in the midst of shoring up my LinkedIn profile and thought I’d reach out to see if you’d be up for giving me a brief recommendation here on LinkedIn based on your knowledge of who I am and the work I’ve done. Again I’d be grateful beyond words if you can help, and no worries if don’t feel comfortable writing anything up. (If you feel comfortable, you might also mention…) Either way let me know how YOU are doing and how (sincerely!) I can help you out with anything here on LinkedIn or otherwise! Talk more soon! This information is proprietary and unique for 905 members. © 2019
38
LinkedIn Recommendations & Referrals Always let your references know that you would like to use them as a reference. Prepare them on what to say and let them know they may be contacted, and by whom.
Another Example of A Request for A Recommendation: Hi (Name), I hope all is well. How have things been going with you and (the person’s company name)?
I am reaching out because I’ve been interviewing for a (position name) role at (company name) and I’d love to list your name as a reference, if you are willing. I thought of you because we’ve (list ways in which you have worked together), and you could speak to my (list your key skills and abilities) needed for this position. I have attached my current resume and the job description for your reference. I know the hiring manager is particularly looking for someone who (list a very short description of the key elements of the role), so specifically, I’m hoping you can talk to them about:
•
(1-2 skills, abilities, or talents that are key to the position)
•
(Specific project you have worked on that is relevant to the role you are applying for)
•
(Key differentiators between you and other candidates)
Please let me know if you’d be willing to serve as a reference and, if so, your preferred contact info and any other details you need from my end. I believe the (call or email) will come from (the Hiring Manager’s or Recruiter’s name) at (Company Name) around (time frame). And of course, if you are too busy or don’t feel comfortable, I completely understand. Thank you in advance for your time and let me know how I can return the favor! This information is proprietary and unique for 905 members. © 2019
39
LinkedIn Recommendations & Referrals A positive recommendation will add significantly more credibility than an endorsement because someone took the time to provide details about your strengths and accomplishments â&#x20AC;&#x201D; and sign their name. Recommendations from executives, former managers and higher-level colleagues/clients tend to carry the most weight with hiring managers and recruiters. However, any positive recommendation can add significant depth and reliability to your profile. Know what to say with suggestions on how to craft your message and put your best foot forward.
Once youâ&#x20AC;&#x2122;ve found a job where you can get referred... You're ready to tap into the people you know to find your way in. At the top of the job listing, tap the "Ask for a referral" button, then select the person you'd like to reach out to. LinkedIn can help you write your request by suggesting a pre-populated message, but we recommend you personalize your message.
This information is proprietary and unique for 905 members. Š 2019
40
LinkedIn Recommendations & Referrals Here are 3 Tips: 1. Remind them how they know you. Jog their memory of where you met if you haven’t been in touch recently. Call out things you have in common, like if you went to the same school. 2. Share why you’re a good fit. Include why you’d be a good fit for the job, including your skills and relevant experience. This will make it easier for the person you know to recommend you to the hiring manager or recruiter. 3. Highlight why you’re interested. Stand out by telling them why you’re interested in this role. This can be anything from being a fan of the company’s product or service to wanting to move to the city their office is located in https://blog.linkedin.com/2018/march/19/introducing-ask-for-a-referral-making-it-easier-to-find-your-way-in
10 templates that'll make people want to accept your LinkedIn invitations: http://college.usatoday.com/2015/04/01/10-templates-thatll-make-people-want-to-accept-your-linkedininvitations/
This information is proprietary and unique for 905 members. © 2019
41
LinkedIn Recommendations & Referrals Referrals Ask for a Referral Makes It Easier to Find Your Way In.
Once you've asked for a referral and applied for the job, you're 4X more likely to hear back from a recruiter at that company. Long story short - it's important to know who in your network can help you find your next role - and how to reach out. With Ask for a Referral you can: 1. See jobs where you already know someone through the “In Your Network” search filter on LinkedIn Jobs. 2. Easily request a referral by clicking the “Ask For A Referral” button on jobs where you know people. 3. Know what to say with suggestions on how to craft your message and put your best foot forward.
This information is proprietary and unique for 905 members. © 2019
42
LinkedIn Recommendations & Referrals How To Get Referred For A Job http://careersherpa.net/how-to-get-referred-for-a-job/?mc_cid=39c93604a7&mc_eid=68c01e4247
When an employee refers someone, that candidate is hired about two-thirds of the time. Plain and simple: You must find people who work inside companies you are interested in working for. Use your in-person network, LinkedIn, Twitter and even Facebook to identify the names of people you already know. It doesn’t matter what role your contact is in. What matters is that you let them know the types of roles you are interested in and that you stay on his or her radar, just in case something comes up. It is always best to reach out to people before a job is posted. If you’re targeting small companies with 99 or fewer employees, 14% of new hires came from referrals. Medium companies (100 to 999 employees) hire 24% of referrals, and companies with 1,000 or more employees fill 27% of jobs through referrals. No matter the size of the company, hiring happens through referrals. It may be more difficult to find someone within a smaller company, but don’t give up.
76% of job seekers ranked employee referrals as being of high to extremely-high importance.
This resource ranked higher than company career sites, job boards and even LinkedIn.
The higher the person referring you is on the corporate ladder, the better your chances of getting hired. Almost all candidates (91%) referred by a director level or above were hired, versus 53% of hired referrals from an entry-level candidate. If you do know top level executives, reach out to them first.
This information is proprietary and unique for 905 members. © 2019
43
Giving Recommendations How to write an amazing LinkedIn Recommendation See the following articles for best practices on providing recommendations for your connections. Remember, 905 is a Pay-It-Forward group and giving recommendations to others is a good way to pay-it-forward. How to Write a LinkedIn Recommendation in 2018 [Quick Tip] Messaging someone to ‘connect’ when no “in-mail” is available: Simply join one of their LinkedIn groups, then it becomes available! You can also Cross-Pollinate Facebook contact into LinkedIn (and vice versa): Export your Facebook contacts into a CSV file and then Import into LinkedIn. However, it’s actually easier to go from LinkedIn to Facebook. LinkedIn Profile views vs. Searches 7 Things You Need to Know About LinkedIn Search - From Workology
This information is proprietary and unique for 905 members. © 2019
44
Network Notifications Managing Your LinkedIn Notification Updates LinkedIn Help - Managing Your LinkedIn Notification Updates – How do I turn my LinkedIn notifications on and off? Network (pre made) invites notifications and posts: Customize! Do NOT use the standard invite. Using it implies they’re just a number and you DON’T care. You can prepare slightly more customized or personal responses and keep them handy in a word document where you can readily copy and paste! Sample LinkedIn Pre-written responses for copying and pasting: *Very Cool .......Good for you! - Tom (Congrats, Promotion, new job, etc.) * May you have good fortune on your special day .... (Birthday, anniversary) I appreciate that and thank-you very much! – Tom (Canned reply – Thank you) The Notifications tab on LinkedIn is where you get timely and relevant updates about your network, and see activity about you, the content you’ve shared, and your connections. Notifications can help start a conversation and spark new career opportunities.
This information is proprietary and unique for 905 members. © 2019
45
Sample Introductions Introductions from other 905 Members or Associates to a referral: Example: â&#x20AC;&#x153;Dear _______, We don't know each other well, however, I would like to introduce _________, a project manager and professional manager that would like to further his career. I know____ to be personable, reliable, and intelligent. If you can, please connect with ____ and see if there are any areas of mutual benefit. Iâ&#x20AC;&#x2122;m sure that he can gain from your knowledge and expertise, as he has a sincere interest in _________. I have cc'd _______ in this email and I know he/she would greatly appreciate any advice you might have. Thank you in advance for your time and effort! Again, thank you! Best regards, Tom
This information is proprietary and unique for 905 members. Š 2019
46
Sample Introductions Asking For A Connection: Example: Hi [First name], If you recall, [remind the person how you know each other—e.g. “We used to work together” or “I was your student”]. Thanks for [add something genuine the person helped you with]. Recently, I’ve been working on [project/industry], but I’d love to learn more about [project/industry], especially [specific project, program, or job opportunity]. If I remember correctly, that’s similar to what you’re doing at [person’s company/organization]. By any chance do you know of anyone I should chat with? I’d love to learn more about the [industry/project/job opening] and how I can get involved. If not, no problem. I wanted to be sure to ask, as well as share a brief update on what may be next for me. Hope you’re well, [Your name] Click on the URL for other invitation templates asking for a connection and to accept your requests: https://www.themuse.com/advice/want-people-to-accept-your-linkedin-requests-use-these-10-templates This information is proprietary and unique for 905 members. © 2019
47
LinkedIn Kuddos A New Way to Say ‘Thank You’ to Co-Workers and Colleagues “An easy way to say thank you and recognize others” simply tap on the ribbon icon in the share box at the top of the feed. On your mobile device (linkedIn). Select a connection or group of connections to send kudos to. Choose from the 10 categories, which include “Team Player,” “Amazing Mentor” and “Inspirational Leader.” Post to the feed, after which the subject or subjects will receive notifications.
To learn more about LinkedIn Kuddos, click on the URLs below: https://www.adweek.com/digital/a-new-way-to-say-thank-you-to-co-workers-and-colleagues-from-linkedin/
https://blog.linkedin.com/2018/june/12/introducing-linkedin-kudos-say-thanks-and-show-your-appreciation
This information is proprietary and unique for 905 members. © 2019
48
How Job Seekers Get Jobs How Do Job Seekers Find A Job? •
25% applied to their current or most recent job via LinkedIn.
•
38% sent their resume directly to a current employee or recruiter.
•
32% applied directly through the company career website
•
35% got their recent job through a referral
60% of people referred someone to a job in their company. So it’s worth it to ask for a referral!
When Job Searching, Who Do They Ask For Help? •
49% Friends
•
35% Professional connections
•
19% Community forums
•
11% Alumni networks
This information is proprietary and unique for 905 members. © 2019
49
LinkedIn Career Advice Career Advice - Overview Career Advice is a simple, easy way for members to get in touch with other professionals to have meaningful career conversations. By opting in to use Career Advice, you can give advice to other members or request to receive advice from professionals with the specific expertise you’re looking for.
60% of people referred someone to a job in their company. So it’s worth it to ask for a referral!
Note: You may be selected to either give or receive advice. Currently, members cannot opt in to both experiences. Learn how you can sign up for Career Advice on LinkedIn.
How To Turn Your LinkedIn Connections Into Mentorship Opportunities While finding the right job is important, we know it’s only one part of the equation. Mentorship is key for developing and sustaining a satisfying career and improving your professional life, regardless of whether you’re giving or receiving some form of Mentorship.
This information is proprietary and unique for 905 members. © 2019
More than 80% of professionals on LinkedIn have stated they either want to have a mentor or be one to others. 50
Other LinkedIn Features LinkedIn ProFinder: ProFinder lets you List yourself for contract work or find an expert to help some facet of your job search. ProFinder is LinkedIn's professional services marketplace that helps you find the best freelance or independent professionals in your area. https://www.linkedin.com/help/profinder/suggested/62511 https://www.linkedin.com/profinder
60% of people referred someone to a job in their company. So it’s worth it to ask for a referral!
LinkedIn Resume Assistant https://support.office.com/en-us/article/write-your-best-resume-in-word-with-help-from-linkedin-in-resumeassistant-444ff6f0-ef74-4a9c-9091-ffd7a9d1917a?ui=en-US&rs=en-US&ad=US
LinkedIn Voice Messaging Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? To give you more ways to have conversations, we’ve now added the ability to record and send voice messages up to one minute in LinkedIn Messaging. https://blog.linkedin.com/2018/july/26/voice-messaging-on-linkedin-giving-you-more-ways-to-have-conversations
This information is proprietary and unique for 905 members. © 2019
51
905 LinkedIn Hacks Exchange (swap) your laptop with you networking neighbor, wingman, or accountability partner: 1. Write yourself a good recommendation, on their computer! (You can never have too many current good ones), 2. Make invaluable introductions (to yourself!) HR, Recruiters, Industry Contacts, Known people) from their computer!
3. Touch up your endorsements from their computer! 4. Exchange useful and valuable contacts, from their computer and use them! Examples: When using a friend's LinkedIn to help you network your way to a new job, (note: this is YOU on THEIR laptop - swap) we recommend going about it in this order: 1. Your friend, mentor, or associates, currently connected to outside recruiters in the industry you are targeting, OR to in-house recruiters in the industry and specific companies you are targeting 2. Your friend's current 1st level connections that are both in the industry and position you are going for, possibly even at a company you specifically want to work for. 3. Your friend's current connections that are in the industry you want to be in. 4. Have your friend make new, targeted, connections, then recommend you as soon as they accept the connection invite or as part of the invite itself â&#x20AC;&#x201C; see examples. This information is proprietary and unique for 905 members. Š 2019
52
905 LinkedIn Hacks Method 1: Swap Laptops with a Wingman or Partner . . . (with Kristina using Melissa's laptop) sent this from Melissaâ&#x20AC;&#x2122;s account and signed Melissa's name to it: Hi Sandy,
60% of people referred someone to a job in their company. So itâ&#x20AC;&#x2122;s worth it to ask for a referral!
I wanted to introduce you to my ______, Kristina. She is interested in finding a sales position in the tech world and would love to talk to you. She is cc'd in this message. Thanks, Melissa
This information is proprietary and unique for 905 members. Š 2019
53
905 LinkedIn Hacks Method 2: Ask for a connection, then write LinkedIn message, giving a qualified referral. Six were sent, one (1) resulted in a job, and others gave leads . . . Angelica, Thank you for accepting my connection! I would also like to introduce you to (my friend, colleague, etc, Kristina.
60% of people referred someone to a job in their company. So itâ&#x20AC;&#x2122;s worth it to ask for a referral!
Kristina has almost 3 years as a licensed financial advisor (Series 7 & 66) and over 10 yearsâ&#x20AC;&#x2122; experience, overall, in the financial services industry. Kristina is currently looking for a sales position and has heard from multiple sources that Scottrade is a great place to work. Kristina came to me yesterday asking if I knew anyone she could talk to at Scottrade as she would like to make sure she applies for the best position given her experience. I have cc'd Kristina in this email and I know she would greatly appreciate any advice you have. If you could reach out to her it would be tremendous. Thank you in advance for your time and effort! Best regards, Tom Kaufman
This information is proprietary and unique for 905 members. Š 2019
54
905 Careers In Transition
Compiled and curated by Tom Kaufmann tkaufmann00@gmail.com
Š 2019