IDENTITY The Brian Head Resort Identity is a reflection of the surrounding Brian Head enviromnet as well as culture. Because the resort has been operating since the winter of 1964/1965, and is located near the city of Las Vegas, we have chosen an Identity that looks both historic in its asthetics as well as modern in its design. The focus of our desings were not only to attract a more diverse clientel, but also made to be easily understood by people of differnt cultures.
Logo Examples Correct Use of Vertical Designed Logo
Correct Use of Horizontally Designed Logo
Texture
Texture
Color
Color
Grayscale
Grayscale
NOT ALLOWED
improper use of logo
Do NOT pace logo over any unpermitted color
Do NOT pace logo over any unpermitted imagery
Do NOT change the colors of the logo
Do NOT modify the logo
Do NOT add additional text to the logo
Do NOT rotate, tilit, or skew the logo
LOGO SPACING The minimum free space needed is given relative to the width of the logo: Where logo width is (w), the required buffer space is 0.12w. Buffer Space is 0.12 x width For Example: A 2.0-inch wide logo should have a 0.24-inch buffer space. A 5.0-inch wide logo should have a 0.60-inch buffer space.
Width
Width
Color Palette
CMYK: 23-62-100-9 RGB: 183-109-41 Pantone: 1525 C
CMYK: 44-71-90-57 RGB: 83-48-20 Pantone: 4625 C
CMYK: 73-67-65-79 RGB: 25-25-25 Pantone: Neutral Black C
TYPEFACES Headings/Signage/Print/Web/At least 5-1pt Ratio to body text/AV-10<60
Idlewild Abcdefghijkl mnopqrst uvwxyz 0123456789
Body Text/Signage/Print/Web/At Least 1-5 pt Ratio to headings/AV-20<60
Univers LT Std AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTt UuVvWwXxYyZz 0123456789
Layout&Grids
The grid system in graphic design is a way of organizing content on a page, using any combination of margins, guides, rows and columns. One grid, or a collection of grids, may be used across an entire project to achieve a consistent look and feel. In a finished product, the grid is invisible, but following it helps in creating successful print and web layouts.
Once the grid is established, it is up to the designer when and how to break out of it. This doesnâ&#x20AC;&#x2122;t mean the grid system in graphic design will be completely ignored. Instead, elements may cross over from column to column, extend to the end of the page, or extend onto adjacent pages.
Wayfinding & Signage
Wayfinding & Signage
Wayfinding & Signage