Brian Head Rebrand

Page 1


IDENTITY The Brian Head Resort Identity is a reflection of the surrounding Brian Head enviromnet as well as culture. Because the resort has been operating since the winter of 1964/1965, and is located near the city of Las Vegas, we have chosen an Identity that looks both historic in its asthetics as well as modern in its design. The focus of our desings were not only to attract a more diverse clientel, but also made to be easily understood by people of differnt cultures.


Logo Examples Correct Use of Vertical Designed Logo

Correct Use of Horizontally Designed Logo

Texture

Texture

Color

Color

Grayscale

Grayscale

NOT ALLOWED


improper use of logo

Do NOT pace logo over any unpermitted color

Do NOT pace logo over any unpermitted imagery

Do NOT change the colors of the logo

Do NOT modify the logo

Do NOT add additional text to the logo

Do NOT rotate, tilit, or skew the logo


LOGO SPACING The minimum free space needed is given relative to the width of the logo: Where logo width is (w), the required buffer space is 0.12w. Buffer Space is 0.12 x width For Example: A 2.0-inch wide logo should have a 0.24-inch buffer space. A 5.0-inch wide logo should have a 0.60-inch buffer space.

Width

Width


Color Palette

CMYK: 23-62-100-9 RGB: 183-109-41 Pantone: 1525 C

CMYK: 44-71-90-57 RGB: 83-48-20 Pantone: 4625 C

CMYK: 73-67-65-79 RGB: 25-25-25 Pantone: Neutral Black C


TYPEFACES Headings/Signage/Print/Web/At least 5-1pt Ratio to body text/AV-10<60

Idlewild Abcdefghijkl mnopqrst uvwxyz 0123456789

Body Text/Signage/Print/Web/At Least 1-5 pt Ratio to headings/AV-20<60

Univers LT Std AaBbCcDdEeFfGgHhIiJjKkLl MmNnOoPpQqRrSsTt UuVvWwXxYyZz 0123456789


Layout&Grids

The grid system in graphic design is a way of organizing content on a page, using any combination of margins, guides, rows and columns. One grid, or a collection of grids, may be used across an entire project to achieve a consistent look and feel. In a finished product, the grid is invisible, but following it helps in creating successful print and web layouts.

Once the grid is established, it is up to the designer when and how to break out of it. This doesn’t mean the grid system in graphic design will be completely ignored. Instead, elements may cross over from column to column, extend to the end of the page, or extend onto adjacent pages.


Wayfinding & Signage


Wayfinding & Signage


Wayfinding & Signage


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