farmer friendly clean organic
visions & values
too good for tea. so good alone. too good for cereal.
unique selling point
pure milk from pure ingredients.
brand narrative
Super Graphics, A droplet left behind on freshly mown grass on a big scale is really exciting. Something the consumer will take a picture of and share to their friends through social media, becoming a part of milk.
Organic grass creating fresh milk. An initial campaign will begin in locations such as trains stations. Interacting with the public with real grass and fresh milk. The milk droplet will become the prominent feature of the brand. Creating grass droplets across the country; ‘milk’ will develop a social network trend as the public gets involved. In the future the droplet will be recognisable in its own rights.
brand experience
Poster & Film Campaign yesterday i was grass. Using a serious image represents the stance that milk has. Developing images of this type into a film will engross and intrigue the audience. Just a cow, eating grass.
brand experience
cafĂŠ high end
product location