Banham Zoo - Wayfinding system

BANHAM ZOO W AY F I N D I N G S Y S T E M

HOW THE SYSTEM WORKS The design for Banham Zoo’s new wayfinding system is based on a simple, and easy to follow colour-coding system, which groups animal species into distinct zones or ‘territories’. There are five of these territories built into the new map and signage system of this zoo. These are: Red: Carnivourous mammals Green: Primates Blue: Birds Yellow: Hoofstock, and Farm animals Purple: Reptiles and Invertebrates The is also a colour coded system for

locating visitor facilities, such as toilets and restaurants.

Visitors are not guided around a set route as soon as the enter the zoo. This is because different visitors will want to see different animals first, and so setting them on a designated route around the entire zoo would not allow them to freely explore their own interests.

For the new wayfinding system visitors are presented with six colour-coded maps at the zoo entrance, and can freely choose which animal group they would personally

most like to see first. They can then explore that territory freely. The entrance is the only place (except the handheld site map) where all six maps are presented together.

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THE MAP The design of the site map has been greatly simplilied from the original in order to improve ease of use. It is contructed where possible of simple geometric shapes, and allows the user to decide which animal group they they would like to visit (for example primates or birds). The visitor map is A3 in size when unfolded, and contains all six of the separate colour-coded territory maps.

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Entrance

Welcome to

Banham Zoo!

Entrance

15. Red Kangaroo

2. Snow Leopard

16. Red Squirrel

Reptiles & Invertebrates: 8. Lemurs:

Lesser Apes:

Other Mammals:

1. Siberian Tiger

Entrance

Primates:

Carnivorous Mammals: Cats:

Reverse side of the handheld zoo map showing all colour-coded territories presented on a single map.

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1. Reptiles:

Black & White Ruffed Lemur

1. Siamang

Royal Python

Ring - tailed Lemur

Honduran Milksnake

Sambirano Bamboo Lemur

Columbian Rainbow Boa

4. Ocelot

2. Black & White Colobus Monkey

Sclater’s Lemur

New Guinea Spiny Stick Insect

5. Cheetah

3. Goeldi’s Monkey

Red - bellied Lemur

6. Pallas Cat

4. White - faced Saki Monkey

7. Geoffroy’s Cat

5. Columbian Black Spider Monkey

Monkeys:

3. Sri Lankan Leopard

Madagascan Hissing Cockroach Leopard Gecko Inland Bearded Dragon

6. Black Howler Monkey

Emperor Scorpion Tazanian Red Legged Millipede

Other Carnivores: 7. Marmosets & Tamarins

8. Maned Wolf

Two - Spotted Assassin Bug

9. Red Panda

Golden - headed Lion Tamarin

Mexican Red Knee Tarantula

10. Small - Clawed Otter

Emperor Tamarin

Chilean Rose Tarantula

11. Fennec Fox

Golden Lion Tamarin

Giant African Land Snail

12. Dwarf Mongoose

Pygmy Marmoset

13. Slender Tailed Meekat

Cotton - Top Tamarin

14. South African Fur Seal

Geoffroy’s Marmoset

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Entrance

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Birds: 1. Wading Birds: Crested Screamer

Herbivorous & Farm - Yard Mammals: Yelloew - headed Amazon Parrot Swainson’s Lorikeet

Chilean Flamingo African Spoonbill Scarlet Ibis

4. Birds of Prey: Lanner Falcon African Harrier Hawk

2. Waterfowl: Red - breasted Goose

Bald Eagle

5. Owls:

4. Giraffe 5. Grevy’s Zebra

2. Natural World Art Gallery

Guinea Pig

6. Formosan Sika Deer

Great Grey Owl

3. Woodland Snack Shack

Rabbit

7. Bactrian Camel

4. Roadtrain Station

Dexter Cattle

8. Liama

5. Giraffe Centre

9. Chilean Pudu

6. Display Arena

10. Mongolian Sheep

7. Jungle Snack Shack

Snowy Owl Striped Owl

Common Buzzard

Ural Owl Barn Owl

Ruppells Griffon Vulture

African Wood Owl

African White Backed Vulture

Black Swan

Hooded Vulture

Black Necked Swan

Harris Hawk

6. Black - footed Penguin

Peregrine Falcon

7. Emu

Kestrel Black Kite

Sun Conure

Other Birds:

Merlin

Blue and Yellow Macaw

Facilities:

Pygmy Goat Rat

Hawk Owl

Mandarin Duck

Moluccan Cockatoo

Other:

Spectacled Owl European Eagle Owl

Bar - Headed Goose

3. Parrots:

1. Farm Barn:

Entrance

Visitor Facilities:

8. Bird Garden:

Farm Stables:

1. Gift Shop

2. Poitou Donkey

8. Reception Office

3. Heavy Horse

9. Tarzan Towers Play Area 10. Pavilion Food Hall 11. Trading Post Coffee Shop 12. Activities & Education Centre 13. Toilets 14. First Aid Room

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Entrance

Welcome to

Banham Zoo!

Entrance

Carnivorous Mammals:

Primates:

Cats:

Lesser Apes:

Other Mammals:

1. Siberian Tiger

15. Red Kangaroo

2. Snow Leopard

16. Red Squirrel

Entrance

Reptiles & Invertebrates: 8. Lemurs:

1. Siamang Monkeys:

3. Sri Lankan Leopard

1. Reptiles:

Black & White Ruffed Lemur

Royal Python

Ring - tailed Lemur

Honduran Milksnake

Sambirano Bamboo Lemur

Columbian Rainbow Boa

4. Ocelot

2. Black & White Colobus Monkey

Sclater’s Lemur

New Guinea Spiny Stick Insect

5. Cheetah

3. Goeldi’s Monkey

Red - bellied Lemur

Madagascan Hissing Cockroach

6. Pallas Cat

4. White - faced Saki Monkey

7. Geoffroy’s Cat

5. Columbian Black Spider Monkey

Leopard Gecko Inland Bearded Dragon

6. Black Howler Monkey

Emperor Scorpion Tazanian Red Legged Millipede

Other Carnivores: 7. Marmosets & Tamarins

8. Maned Wolf

Two - Spotted Assassin Bug

9. Red Panda

Golden - headed Lion Tamarin

Mexican Red Knee Tarantula

10. Small - Clawed Otter

Emperor Tamarin

Chilean Rose Tarantula

11. Fennec Fox

Golden Lion Tamarin

Giant African Land Snail

12. Dwarf Mongoose

Pygmy Marmoset

13. Slender Tailed Meekat

Cotton - Top Tamarin

14. South African Fur Seal

Geoffroy’s Marmoset

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Entrance

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Birds: 1. Wading Birds: Crested Screamer

Herbivorous & Farm - Yard Mammals: Yelloew - headed Amazon Parrot

5. Owls:

1. Farm Barn:

Other:

Entrance

Visitor Facilities: Facilities:

Spectacled Owl

Pygmy Goat

4. Giraffe

European Eagle Owl

1. Gift Shop

Rat

5. Grevy’s Zebra

Hawk Owl

2. Natural World Art Gallery

Guinea Pig

6. Formosan Sika Deer

Great Grey Owl

3. Woodland Snack Shack

Lanner Falcon

Rabbit

7. Bactrian Camel

Snowy Owl

4. Roadtrain Station

African Harrier Hawk

Dexter Cattle

8. Liama

Striped Owl

5. Giraffe Centre

Bald Eagle

9. Chilean Pudu

Red - breasted Goose

Ural Owl Barn Owl

6. Display Arena

Common Buzzard

10. Mongolian Sheep

Bar - Headed Goose

African Wood Owl

7. Jungle Snack Shack

Ruppells Griffon Vulture

Mandarin Duck

African White Backed Vulture

Black Swan

Hooded Vulture

Black Necked Swan

Harris Hawk

6. Black - footed Penguin

Peregrine Falcon

7. Emu

Swainson’s Lorikeet

Chilean Flamingo African Spoonbill Scarlet Ibis 2. Waterfowl:

3. Parrots:

4. Birds of Prey:

Merlin

Moluccan Cockatoo

Kestrel

Blue and Yellow Macaw

Black Kite

Sun Conure

Other Birds:

8. Bird Garden:

Farm Stables: 2. Poitou Donkey

8. Reception Office

3. Heavy Horse

9. Tarzan Towers Play Area 10. Pavilion Food Hall 11. Trading Post Coffee Shop 12. Activities & Education Centre 13. Toilets 14. First Aid Room

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L O C AT I N G S P E C I F I C A N I M A L S

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Although the site map allows visitors to easily locate separate animal territories by the use of colour-coding, it does not allow for the locating of specific animals within that territory. For this reason a numbering system has been introduced to make this possible.

Entrance

Primates: Lesser Apes: 1. Siamang

8. Lemurs: Black & White Ruffed Lemur Ring - tailed Lemur

Monkeys:

Sambirano Bamboo Lemur

2. Black & White Colobus Monkey

Sclater’s Lemur

3. Goeldi’s Monkey

Red - bellied Lemur

4. White - faced Saki Monkey 5. Columbian Black Spider Monkey 6. Black Howler Monkey 7. Marmosets & Tamarins Golden - headed Lion Tamarin Emperor Tamarin Golden Lion Tamarin Pygmy Marmoset Cotton - Top Tamarin Geoffroy’s Marmoset

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S I G N AG E The signage for Banham Zoo will take the form of curved monoliths. The visual identity of the company is maintained across all signage through the use of their logo, and by typeface choice. The monoliths have been designed to be easily read by both able and disabled users. The height of the monoliths is great enough for them to be easily located, whilst the width is slim enough to be visually unobtrusive so as not to block views of paths, animal enclosures or other areas of interest.

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Welcome to

Welcome to

Banham Zoo!

Banham Zoo!

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Average Wheelchair User Height

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Cats:

Other Mammals:

1. Siberian Tiger

15. Red Kangaroo

2. Snow Leopard

16. Red Squirrel

3. Sri Lankan Leopard

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Entrance You are here

Primates: Lesser Apes: 1. Siamang

You are here 8. Lemurs: Black & White Ruffed Lemur Ring - tailed Lemur

Monkeys:

Sambirano Bamboo Lemur

4. Ocelot

2. Black & White Colobus Monkey

Sclater’s Lemur

5. Cheetah

3. Goeldi’s Monkey

Red - bellied Lemur

6. Pallas Cat

4. White - faced Saki Monkey

7. Geoffroy’s Cat

5. Columbian Black Spider Monkey 6. Black Howler Monkey

Other Carnivores: 8. Maned Wolf

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Entrance Carnivorous Mammals:

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7. Marmosets & Tamarins

9. Red Panda

Golden - headed Lion Tamarin

10. Small - Clawed Otter

Emperor Tamarin

11. Fennec Fox

Golden Lion Tamarin

12. Dwarf Mongoose

Pygmy Marmoset

13. Slender Tailed Meekat

Cotton - Top Tamarin

14. South African Fur Seal

Geoffroy’s Marmoset

Welcome to

Welcome to

Welcome to

Welcome to

Banham Zoo!

Banham Zoo!

Banham Zoo!

Banham Welcome Zoo! to

Banham Zoo! 5

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1. Reptiles:

You are here

Entrance

Birds: 1. Wading Birds:

You are here Yelloew - headed Amazon Parrot

5. Owls:

Herbivorous & Farm Mammals: 1. Farm Barn:

Other:

Entrance You are here

Visitor Facilities: Facilities:

Spectacled Owl

Pygmy Goat

4. Giraffe

1. Gift Shop

Honduran Milksnake

Chilean Flamingo

European Eagle Owl

Rat

5. Grevy’s Zebra

2. Natural World Art Gallery

Columbian Rainbow Boa

African Spoonbill

Hawk Owl

Guinea Pig

6. Formosan Sika Deer

3. Woodland Snack Shack

New Guinea Spiny Stick Insect

Scarlet Ibis

Lanner Falcon

Great Grey Owl

Rabbit

7. Bactrian Camel

4. Roadtrain Station

African Harrier Hawk

Snowy Owl

Dexter Cattle

8. Liama

5. Giraffe Centre

Bald Eagle

Striped Owl

9. Chilean Pudu

6. Display Arena

Common Buzzard

Ural Owl Barn Owl

10. Mongolian Sheep

7. Jungle Snack Shack

African Wood Owl

Royal Python

Crested Screamer

Madagascan Hissing Cockroach Leopard Gecko Inland Bearded Dragon

2. Waterfowl: Red - breasted Goose

Swainson’s Lorikeet 4. Birds of Prey:

Emperor Scorpion

Bar - Headed Goose

Ruppells Griffon Vulture

Tazanian Red Legged Millipede

Mandarin Duck

African White Backed Vulture

Two - Spotted Assassin Bug

Black Swan

Hooded Vulture

Mexican Red Knee Tarantula

Black Necked Swan

Chilean Rose Tarantula Giant African Land Snail

3. Parrots:

Harris Hawk

6. Black - footed Penguin

Peregrine Falcon

7. Emu

Merlin

Moluccan Cockatoo

Kestrel

Blue and Yellow Macaw

Black Kite

Sun Conure

Other Birds:

8. Bird Garden:

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Entrance

Entrance

Reptiles & Invertebrates:

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Farm Stables:

Reptiles & Invertebrates:

2. Poitou Donkey

8. Reception Office

3. Heavy Horse

9. Tarzan Towers Play Area 1. Reptiles: 10.

Pavilion Food Hall

Royal 11. T radingPython Post Coffee Shop Honduran&Milksnake 12. Activities Education Centre Columbian Rainbow Boa 13. T oilets New Aid Guinea Spiny Stick Insect 14. First Room Madagascan Hissing Cockroach Leopard Gecko Inland Bearded Dragon Emperor Scorpion Tazanian Red Legged Millipede Two - Spotted Assassin Bug Mexican Red Knee Tarantula Chilean Rose Tarantula Giant African Land Snail

You are here

S I G N S P E C I F I C AT I O N S 2.1 Metres height The monolith signs for Banham Zoo will be constructed from 3mm thick aluminium, and standard RAL colour will be used for the graphics. Signs will have an internal mild steel support structure and extended posts for fitting. The aluminium panels which clad the internal steel support structure are powder-coated, which gives a very durable and long lasting coating. This also provides protection

against UV light, and adverse weather conditions.

Monoliths to have two legs concreted into the ground to a suitable depth.

Welcome to

Banham Zoo!

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785mm width

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Entrance Carnivorous Mammals: Cats:

15. Red Kangaroo

2. Snow Leopard

16. Red Squirrel

3. Sri Lankan Leopard 4. Ocelot 5. Cheetah 6. Pallas Cat 7. Geoffroy’s Cat Other Carnivores: 8. Maned Wolf 9. Red Panda 10. Small - Clawed Otter 11. Fennec Fox 12. Dwarf Mongoose 13. Slender Tailed Meekat 14. South African Fur Seal

Close-up showing the two legs of the monolith being concreted into the ground, and then bolted into place.

Image from www.harris-sign.co.uk

Other Mammals:

1. Siberian Tiger

You are here

S I G N AG E T Y P E There are four separate designs for mounting the monoliths, and which one is chosen is dependant on the junction the sign will be positioned on. 1-sided signs are used only at the zoo entrance and for information signage outside animal enclosures. 2-sided signs are most commonly used around the site.

However, in the case of junctions that split off into three or more different routes, 3-sided and in rare cases 4-sided signs will be needed.

1-sided

All fences of the animal enclosures should be painted using the set colour of the respective animal territory, so that when two separate territories run parallel to each other they remain easily identifiable

2-sided

3-sided

4-sided

S I G N AG E P O S I T I O N I N G This diagram shows where directional signage is to be located across the Zoo.

All site buildings will need to be repainted with their respective territory colours in order to provide a sense of current location for the visitor

TYPOGRAPHY Choice of typeface for the signage of the zoo has remained the same, as this was not an issue with the previous signage design. Lithos Black is used for the main signage headlines at 210pt, and along with the eye logo forms the brand identity of Banham Zoo. Gill Sans is used for text setting and secondary information at 35pt, and at 70pt for text headings.

LITHOS BLACK abcdefghijklmnopqrstuvwxyz

Gill Sans Regular abcdefghijklmnopqrstuvwxyz

I N F O R M AT I O N A L S I G N A G E The zoo’s information signage about the various animals is applied in the same style of signage as the wayfinding system.

Room for photographs of the animals has been considered, and enough space is provided to accomodate a word count of up to 240 words, plus some fun facts.

Informational signage such as this is to be used at the main entrance to animal enclosures only.

The

The

HOWLER MONKEY

CHEETAH

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Information:

Information:

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1. The cheetah (Acinonyx 2. jubatus) is an Entrance atypical 3. Carnivorous member of the cat

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The cheetah (Acinonyx jubatus) is an atypical member of the cat family (Felidae).14It is the fastest of all cats, but lacks 12

4. Ocelot 5. Cheetah

5. fastest of all cats, 6. Pallas Cat but 7. Geoffroy’s Cat Other Carnivores: 8. Maned Wolf 9. Red Panda 10. Small - Clawed Otter 11. Fennec Fox 12. Dwarf Mongoose 13. Slender Tailed Meekat 14. South African Fur Seal

Facts:

The cheetah (Acinonyx jubatus) is an atypical member of

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strong climbing abilities. The species is the only living member of the genus Acinonyx. It is the fastest land animal,

1. The cheetah (Acinonyx

reaching speeds between 112 and 120 km/h (70 and 75 mph)[3][4] in short bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over

2. jubatus) is an Entrance atypical

100 km/h (62 mph) in three seconds.[5]The cheetah

You are here Mammals: (Acinonyx jubatus) is an atypical member of the cat family

is the fastest of all cats, but lacks strong climbing 4.1. Siberian familyTiger (Felidae). It is15. Red Kangaroo abilities. The species is the only living member of the genus 2. Snow Leopard 16. Red Squirrel the Acinonyx. It is the fastest land animal, reaching speeds 3. Sri Lankan Leopard Cats:

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Facts:

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Other Mammals: (Felidae). It

3. Carnivorous member of the cat Cats:

4.1. Siberian familyTiger (Felidae). It is15.

2. Snow Leopard 16. the 3. Sri Lankan Leopard

between 112 and 120 km/h (70 and 75 mph)[3][4] in short

4. Ocelot

bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over 100 km/h (62 mph) in three seconds.[5]

5. Cheetah

The cheetah (Acinonyx jubatus) is an atypical member of the cat family (Felidae). It is the fastest of all cats, but lacks strong climbing abilities. The species is the only living member of the genus Acinonyx. It is the fastest land animal, reaching speeds between 112 and 120 km/h (70 and 75 mph)[3][4] in short bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over.

5. fastest of all cats, 6. Pallas Cat but 7. Geoffroy’s Cat Other Carnivores: 8. Maned Wolf 9. Red Panda 10. Small - Clawed Otter 11. Fennec Fox 12. Dwarf Mongoose 13. Slender Tailed Meekat 14. South African Fur Seal

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the cat family (Felidae).14It is the fastest of all cats, but lacks strong climbing abilities. The species is the only living member of the genus Acinonyx. It is the fastest land animal, reaching speeds between 112 and 120 km/h (70 and 75 mph)[3][4] in short bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over 100 km/h (62 mph) in three seconds.[5]The cheetah

You are here Mammals: (Acinonyx jubatus) is an atypical member of the cat family Other Mammals: (Felidae). It Red Kangaroo

Red Squirrel

is the fastest of all cats, but lacks strong climbing abilities. The species is the only living member of the genus Acinonyx. It is the fastest land animal, reaching speeds between 112 and 120 km/h (70 and 75 mph)[3][4] in short bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over 100 km/h (62 mph) in three seconds.[5] The cheetah (Acinonyx jubatus) is an atypical member of the cat family (Felidae). It is the fastest of all cats, but lacks strong climbing abilities. The species is the only living member of the genus Acinonyx. It is the fastest land animal, reaching speeds between 112 and 120 km/h (70 and 75 mph)[3][4] in short bursts covering distances up to 500 m (1,600 ft), and has the ability to accelerate from 0 to over.