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Sapient Corporation Wikipedia
Sapient Corporation From Wikipedia, the free encyclopedia
Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services. On February 5, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn).[2]
Contents 1 History 1.1 Early Years 1.2 International Expansion 1.3 History of Sapient Acquisitions 2 Divisions 3 Corporate Affairs 4 Culture 4.1 Office Space 5 Awards 6 References 7 External links
History Early Years
Sapient Corporation
Type
Public
Industry
Capital markets, Commodity Markets, Government Services and Digital Media
Founded
1990
Headquarters Boston, Massachusetts, United States Key people
Alan J. Herrick (CoChairman and CEO)
Services
Business consulting and integrated marketing services
Revenue
$ 1.305 billion (2013)[1]
Operating income
$125.22 million (2013)[1]
Number of employees
11,900+ (December 31, 2013) [1]
Parent
Publicis
Website
www.sapient.com (http://www.sapi ent.com/)
Sapient was founded on November 6, 1990. The two founders, Jerry Greenberg and Stuart Moore, met at Cambridge Technology Partners, an IT services company located in Cambridge, Massachusetts. The cofounders recognized the need for a different type of mindset in the IT consulting world. Sapient chose to use a fixedterm, fixedprice model for pricing projects, rather than charging on a time and materials basis. In addition, Greenberg and Moore relied on their own resources instead of venture capital to fund the company’s operations. This allowed them to keep control of the organization and set longterm strategic goals. During this period, Sapient was also an early adopter of internetbased technology, and internetbased work grew to over 70% of total revenue by 1999. Both client satisfaction and the pioneering use of the internet led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 in 1992 to $503 million in 2000.[3]
International Expansion After a period of contraction during the dotcom bubble in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in only 3 years. This growth was driven by a strategy called “Global Distributed Delivery,” which sought to capitalize on the quickly growing tech market in India to grow Sapient’s software development capabilities. The operations in India would supplement project teams globally. [3] https://en.wikipedia.org/wiki/Sapient_Corporation
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As Sapient has sought to expand its business as a leader in an emerging market, the company has made several strategic acquisitions in its history. Sapient’s first highprofile acquisition was of Planning Group International (PGI) in 2006, which greatly expanded Sapient’s experiential marketing and UX capabilities. Another important acquisition was DCG group in 2008, which augmented its existing capital markets offerings. [4] In 2009, Sapient announced its largest acquisition; the $50 mil acquisition of The Nitro Group, which added 300 employees. This acquisition also helped define three separate business units within Sapient. [5]
History of Sapient Acquisitions Year
Name
Division
Refs
Sapient
[6]
SapientNitro
[7]
2016
Vertiba
2014
Campfire
2014
OnPoint
2014
La Comunidad
SapientNitro
[9]
2013
iThink
SapientNitro
[10]
2013
(m)PHASIZE
SapientNitro
[11]
2012
SecondStory
SapientNitro
2011
DAD
SapientNitro
[12]
2011
CLANMO
SapientNitro
[13]
2009
Nitro
SapientNitro
[14]
2008
Derivatives Consulting Group (DCG) Global Markets
[15]
2008
iChameleon
Sapient
[16]
2006
Planning Group International (PGI)
Sapient
[17]
2005
Business Information Solutions
Sapient
[18]
2000
Human Code
Sapient
[19]
1999
Adjacency
Sapient
[20]
1999
ELab
Sapient
[21]
1998
Studio Archetype
Sapient
[22]
Government Services [8]
Divisions Sapient is divided into three business units. SapientNitro is an integrated digital marketing agency. Sapient Global Markets provides business and technology services and solutions to firms in the Capital Markets and Commodity industries. Sapient Government Services offers strategic, digital, and creative services to public sector clients.
Corporate Affairs In April 1996, Sapient went public with a price of $21 a share. In the subsequent four years, share prices in the technology sector increased substantially. Sapient was no exception and its shares soared to a splitadjusted price of $550. However, the dotcom bust in late 2000 hit Sapient shares hard and they declined to a low of $0.75/share. https://en.wikipedia.org/wiki/Sapient_Corporation
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Over the next few years, growth picked up and the share price recovered accordingly, hitting a high of $17.95 in 2014.[23]
Culture Sapient’s culture has been profiled by case studies within the Harvard and Yale Business Schools as an example of leadership and organizational behavior. Sapient’s culture is built upon six core values. These values are meant to guide employee behavior and decision making. They are used in Sapient’s interview process, and form an important part of the company’s weeklong initiation program called “Sapient Start.” [3]
Office Space Sapient's office in Gurgaon (SEZ), All Sapient offices have open layouts, where it is difficult to decipher India. any hierarchy. Whiteboards dominate the office space and are used frequently for meetings and work plans.[24] These two characteristics of Sapient office spaces are considered a way to support the core values of the company. [25] Sapient’s offices have received global recognition for their innovative and collaborative work spaces, including the IIDA Gold Award for Corporate Office Design (Arlington, VA office).[26]
Awards
https://en.wikipedia.org/wiki/Sapient_Corporation
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Year
Name
Division
Refs
2014
SGS Named a Best Place to Work in the DC area by the Washington Post
Government [27] Services
2014
Teresa Bozzelli named the Industry Executive Leader of the Year by AFFIRM
Government [28] Services
2014
Parkinson’s Disease Biomarkers Program named overall winner of the Excellence.Gov awards by ACTIAC
Government [29] Services
2012
NHSC Jobs Board named a finalist for the HHSInnovates award
Government [30] Services
2013
Ad Age 2013 Agency Report : #1 Largest Digital Agency, US
Nitro
[31]
2013
Ad Age 2013 Agency Report : #4 Largest Digital Agency, Worldwide
Nitro
[32]
2013
Ad Age 2013 Agency Report : #2 Largest Mobile Marketing Agency, US
Nitro
[33]
2013
Ad Age's Agency AList: 2013 Agency to Watch
Nitro
[34]
2014
Laura A. Rugarber, named by Consulting magazine as one of its “35 Under 35”
Global Markets
[35]
2014
Best for Project Delivery Within Budget, 2014 Energy Risk Technology Rankings
Global Markets
[36]
2013
Financial Technologies Forum News Technology Innovation Awards 2014: Best Consultancy for Operations, Best Regulatory Compliance Solution for Operations (CMRS)
Global Markets
[37]
2012
Banking Technology Awards 2012, Best Industry Infrastructure Initiative: European DataWarehouse
Global Markets
[38]
References 1. "Annual Report FY13" (PDF). Sapient. March 14, 2014. Retrieved April 16, 2014. 2. "Publicis Completes Sapient Acquisition". 20150206. 3. Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405045, September 2004. (Revised October 2005) 4. "Sapient to buy DCG.". 201404 15. 5. "Sapient to Buy Nitro for $50 Mil.". 20090616. 6. "Publicis.Sapient Acquires Vertiba, a Salesforce Gold Consulting Partner.". 20160302. 7. "SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire.". 20140328.
https://en.wikipedia.org/wiki/Sapient_Corporation
8. "Sapient Expands Government Services Footprint Through Acquisition of OnPoint.". 2014 0210. 9. "Award Winning Creative Agency La Comunidad Joins SapientNitro.". 20140115. 10. "SapientNitro Expands into Latin America with Acquisition of iThink.". 20130116. 11. "Sapient Acquires (m)PHASIZE, Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a FastChanging Media Landscape.". 20130110. 12. "SapientNitro Acquires DAD.". 20110908. 13. "SapientNitro Acquires CLANMO, a Leading Mobile Agency in Europe.". 20110719. 14. "Sapient to Buy Nitro for $50 Mil.". 20090616.
15. "Sapient to buy DCG.". 201404 15. 16. "Ad Age IChameleon Founder Will Oversee Digital Campaigns Across Asia". 20100602. 17. "Sapient Buys Marketing Agency". 20051213. 18. "Sapient Completes Acquisition of Business Information Solutions". 20050607. 19. "SAPIENT TO BUY HUMAN CODE, A MEDIA DEVELOPER.". 20. "S.F. Net shop deal shatters price record". San Francisco Business Times. 19990516. Retrieved 20110724. 21. "Sapient to Acquire Leading ExperienceBased Research Firm ELab; Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet.". 19990927. 4/5
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22. "Sapient Corp. Buys Studio Archetype". AdvertisingAge. 19980826. Retrieved 20110724. 23. "Yahoo Finance". 20140415. 24. "The Art of Whiteboarding". 20110523. 25. Nagy, Andrea, Jaan Elias and Joel Podolny. "Sapient: Defining Success was both the Challenge and the Opportunity." Yale Case 06017, November 17, 2006. 26. "Sapient Arlington Office wins Gold at IIDA Design Awards". 20130416.
Sapient Corporation Wikipedia
27. "Sapient Top Workplaces". 20130429. 28. "2014 AFFIRM Leadership Award Winners". 20140612. 29. "Excellence.Gov Awards March 24, 2014". 20140324. 30. "Jobs site among HHSinnovates winners". 20120924. 31. "Agency Report 2013 Index". 20130429. 32. "Agency Report 2013 Index". 20130429. 33. "Agency Report 2013 Index". 20130429. 34. "Agency Report 2013 Index". 20130429.
35. "Sapient Global Markets' Laura A. Rugarber named as a Rising Star in Consulting magazine's 35 Under 35". 20140425. 36. "Sapient Global Markets tops 2014 Energy Risk Technology Rankings". 20140306. 37. "FTF 2014 Winners". 201405 06. 38. "European DataWarehouse Wins Best Industry Infrastructure Initiative at Banking TechnologyAwards 2012" (PDF). 20121214.
External links Official website (http://www.sapient.com/) Retrieved from "https://en.wikipedia.org/w/index.php?title=Sapient_Corporation&oldid=743142542" Categories: Publicis Groupe Companies established in 1990 Companies listed on NASDAQ Internet marketing companies Online companies Software companies of India This page was last modified on 8 October 2016, at 03:00. Text is available under the Creative Commons AttributionShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a nonprofit organization.
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